February 2020 SF Apartment Magazine by sfaa1917

SF APARTMENT magazine

MAINTAIN TO

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Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws. License Number 01527235. All materials presented herein is intended for informational Purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any descriptions. This is not intended to solicit property already listed.

SF APA magazine

SF APARTMENT

contents

Features

No Place Like Home by KEVIN L. THOMPSON

Decade in Review by TERRENCE JONES

Top-Tier Talent by PAM MCELROY

28 4

FEBRUARY 2020 | SF APARTMENT MAGAZINE

PARTM Columns

Membership

Measure for Measure

Ex Marks the Spot

The News

Legal Q&A

SFAA Trophy Award Photos

by VARIOUS AUTHORS

Calendar

Board Report

Host with the Most by DAVE WASSERMAN

Professional Services Directory

Membership Application

20 SF APARTMENT MAGAZINE | FEBRUARY 2020

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SF APARTMENT

San Francisco Apartment Association Office 265 Ivy Street San Francisco, CA 94102 Tel 415-255-2288 Fax 415-255-1112 Email sfaa@sfaa.org

Web www.sfaa.org

SFAA Staff Executive Director Janan New

Deputy Director Vanessa Khaleel

Education Specialist Stephanie Alonzo Member Services Manager Maria Shea

Government and Community Affairs Charley Goss

Accountant Crystal Wang

SFAA Officers President Chris Bricker

Vice President Robert Link Treasurer Jim Hurley

Secretary Mark Henderson

SFAA Directors Eric Andresen, Honor Bulkley, Andre Ferrigno, David Gruber, Kent Mar, Neveo Mosser, J.J. Panzer, Bert Polacci,

VOLUME XXXIII, NUMBER 2 FEBRUARY 2020 Published by Hippo Productions Publisher Vanessa Khaleel Editor Pam McElroy

Art Director Jéna Safai

Production Manager Cameron Shaw Tel 415-392-3770

Web www.sfaa.org SF Apartment Magazine (ISSN 1539-8161) Periodicals Postage Paid at San Francisco, California. POSTMASTER: Send address changes to the SF APARTMENT MAGAZINE, 265 Ivy Street, San Francisco, CA 94102. The SF Apartment Magazine is published monthly for $65 per year by the San Francisco Apartment Association (SFAA), 265 Ivy Street, San Francisco, CA 94102. The SF Apartment Magazine is not responsible for the return or loss of submissions or artwork. The magazine does not consider unsolicited articles. The opinions expressed in any signed article in the SF Apartment Magazine are those of the author and do not necessarily reflect the viewpoint of the SFAA or SF Apartment Magazine. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal service or other expert assistance is required, the services of a competent person should be sought. Acceptance of an advertisement by this magazine does not necessarily constitute any endorsement or recommendation by the SFAA, express or implied, of the advertiser or any goods or services offered. Published monthly, the SF Apartment Magazine is distributed to the entire membership of the SFAA. The contents of this magazine may not be reproduced without permission. Publisher disclaims any liability for published articles. Printed by Jostens Printing Co. Copyright @2020 by SFAA.

Susan Sangiacomo, Dave Wasserman

SF APARTMENT MAGAZINE | FEBRUARY 2020

COLUMN

THE NEWS Proposition C Prop C is a measure to extend health care benefits to employees of the Housing Authority of the City and County of San Francisco who started working for the City and County of San Francisco on or after March 7, 2019, and before March 1, 2021, without a break in service between employment with the Housing Authority and employment with the City and County of San Francisco. The measure has to go before voters because it’s technically an amendment of the City Charter. To pass, the measure needs a simple majority vote. SFAA recommends a “Yes” vote on this measure.

Proposition D Prop D imposes a tax on ground floor commercial properties that have been vacant for more than 182 days in certain commercial districts. The tax is

Measure for Measure

The March 3 election will have five ballot measures. Read on for details and SFAA’s positions.

year the space is left vacant. This prop requires two-thirds supermajority to pass. SFAA recommends a “No” vote on this measure.

Proposition E Prop E is a measure to limit new office

he March 3 election includes

construct, and repair City College facili-

space development in San Francisco

a number of measures that

ties. The bond measure requires a vote

if the city does not meet its RHNA Af-

would affect San Francisco

of 55% to pass and authorizes a 50%

fordable Housing production goals.

property owners, including

passthrough to tenants. SFAA recom-

The measure would lower the current

mends a “No” vote on this measure.

amount of allowable office space in

earthquake safety and preparedness and a vacancy tax on storefronts. Read

accordance with affordable housing

on for a summary of these measures,

Proposition B

as well as the San Francisco Apartment

Prop B is a $628.5 million bond measure

simple majority to pass. SFAA recom-

Association’s positions. For a full slate

to finance the seismic retrofitting of the

mends a “No” vote on this measure.

card, which includes SFAA’s preferred

emergency firefighting water system

candidates for the Democratic County

(which supplies the large volumes of

Rent-Gouging Ban Extended

Central Committee, State Senate, State

high-pressure water when necessary

Governor Gavin Newsom extended

Assembly, and San Francisco Superior

during an emergency) and the construc-

the statewide wildfire-prompted ban

Court Judges, turn to page 14.

tion, acquisition, improvement and reno-

on “rent-gouging.” As of now, the ban

vation of firefighting facilitates, police

will remain in effect through the rest

stations, the 911 call center and other

of 2020 for Butte, Los Angeles, Men-

Prop A is an $845 million bond mea-

disaster response infrastructure. The

docino, Napa, Santa Barbara, Sonoma

sure to fix and repair City College

measure needs a two-thirds supermajor-

and Ventura counties. With limited ex-

facilities; make necessary seismic

ity to pass. SFAA recommends a “Yes”

ceptions, this means property owners

retrofit improvements; and to acquire,

vote on this measure.

throughout the state cannot increase

Proposition A

$250 per linear foot and increases each

FEBRUARY 2020 | SF APARTMENT MAGAZINE

development. This proposition needs a

ALLISON CHAPLEAU M U LT I - U N I T. MIX ED - U S E. COM M ERC IAL.

Listed & Sold 2019

696-698 5th Ave - December - Represented Buyer

74-76 Pixley St - August - Represented Buyer

198 States St - December - Represented Buyer

451-453 26th Ave - August - Represented Seller

219-221 Ashbury St - December - Represented Seller

418-420 Union St - July - Represented Seller

422 Green St - December - Represented Seller

2040-2048 Taylor St - July - Represented Seller

1103-1105 Alabama St - November - Represented Seller

2955-59 Mission St - June - Represented Seller

1204-1210 6th Ave - November - Represented Seller

3638 19th St - June - Represented Seller

1960 Fulton St - October - Represented Buyer

688-98 Corbett Ave - May - Represented Seller

574 5th Ave - October - Represented Seller

717 6th Ave - March - Represented Buyer

943-945 Haight St - October - Represented Seller

2739 Geary Blvd - January - Represented Seller

1821 Hyde St - October - Represented Seller

1395 47th Ave - January - Represented Seller

1031-1039 Scott St - September - Represented Seller

674-84 Corbett Ave - January - Represented Seller

2456 Steiner St - August - Represented Seller

Considering Buying or Selling a Multi-Unit Property in 2020? Allison’s focus is on the sale of multi-unit, mixed-use and commercial properties in San Francisco. With over 17 years of experience in selling investment properties, she can help maximize the value of your property. Contact Allison today to receive a complimentary and confidential opinion of value of your property.

ALLISON CHAPLEAU Vanguard Commercial | Senior Vice President 415.516.0648 | allison@allisonchapleau.com | License: 01369080

ALLISONCHAPLEAU.COM SF APARTMENT MAGAZINE | FEBRUARY 2020

ANNUAL ALLOWABLE RENT INCREASE Effective March 1, 2020 through February 28, 2021, the allowable annual rent increase amount will be 1.8%. This amount was determined by taking 60% of the percentage increase in the Consumer Price Index. To calculate the allowable rent increase, multiply the tenant’s base rent by .018. For more information, visit the San Francisco Rent Board website at sfrb.org or call them at (415) 252-4600.

SFAA Updates Annual SFAA Trade Show - Save Thursday, March 26, 2020 for the annual SFAA Trade Show at the Fort Mason Center. Attendees will learn all about the latest trends, products and services in the multifamily housing industry. Consult with legal and management professionals, get to know service providers, improve your overall effectiveness at the free educational classes, and meet peers in the San Francisco rental property market. The event is free and open to the general public, so bring your friends and enjoy! Please note that the trade show will replace the March member meeting. For more information on the trade show or to become a sponsor, contact vanessa@sfaa.org.

the rent on existing and new tenants by more than 10%.

2020 SFAA Lease Update - The SFAA lease committee is reviewing and making up-

Penalties for violating the price-gouging

dates to the current lease. Visit www.sfaa.

ban can include a year in county jail,

org in March for the 2020 lease.

$10,000 in fines, and other civil penalties. Additional penalties can be imposed by

Rent Board Fee - The San Francisco Rent

local jurisdictions.

Board announced the updated 2019-2020 fees. From July 2019 – June 2020, the up-

Homeless Task Force Report Gov. Newsom’s Council of Regional

dated fee is $25.

Homeless Advisors released a report rec-

Upcoming Dates of Note

ommending that the state of California

Informal Review Request – If you believe

pass a constitutional amendment requir-

your property assessed value is higher

ing all cities and counties to provide

than market value, you can request an

adequate shelter or housing for every

Informal Assessment Review, by no later

homeless person in the state. The pro-

than March 31, 2020. This review request

posal mandates that each of the states 58

applies to single family dwellings, resi-

counties and 482 cities meet housing and

dential condominiums, townhouses, live-

shelter needs within a year of passing.

work lofts, and cooperative units. Submit requests online (preferable) or by mail.

Legal

?’s

Get Answers. Confused about local and statewide rental housing laws? Take advantage of SFAA’s legal information network. Before every SFAA General Membership Meeting, a diverse panel of San Francisco landlord attorneys answers your questions about your property, your tenants and the Francisco Rent Ordinance. SFAA monthly

According to the SF Chronicle, the cost of

For more information and instructions,

housing California’s homeless population

visit sfassessor.org.

meetings and legal panels are a

Gov. Newsom proposed a budget creat-

San Francisco Assessor’s Family Wealth

benefit just for members, so make

ing a $750 million fund to cover rent and

Forum - This free three-hour event is a

building housing for homeless people,

one-stop shop for families looking for

and a $1.4 billion expansion to Medi-Cal to

answers about asset building and estate

fund support services.

planning. The event will include one-on-

of 156,000 would cost billions of dollars.

one expert counseling, multilingual workSacramento Mayor Darrell Steinberg—

shops about affordable housing, estate

co-chair of the 13-member task force—is

planning, property tax transfers and sav-

aiming to have this amendment in the

ings for families. This event was created

November general election. Two-thirds of

by San Francisco Assessor Carmen Chu

the Legislature would have to vote to put

and will take place in May (date and

the amendment on the ballot, and to pass,

details TBD). To register for the event,

it would need the majority of the vote.

visit sfassessor.org.

FEBRUARY 2020 | SF APARTMENT MAGAZINE

sure you are getting the most out of your membership and be sure to attend the next meeting.

Compass Commercial

ADAM FILLY Exceeding Expectations

Available Properties Apartments | Mixed-Use | Commercial

Adam’s transactional experience, comprehensive market knowledge, and marketing expertise will put you in the position to achieve your goals and maximize the return on your investment.

Please contact Adam for a complimentary and confidential market evaluation of your property, or to consult on any real estate matter.

Coming Soon - Inner Sunet | 5 Units

2298 Lombard St | $2,100,000 | Commercial Condo

Adam Filly Senior Vice President m: 415.516.9843 adam@adamfilly.com DRE 01354775 www.AdamFilly.com

688 Haight St | $2,750,000 | 5 Units

Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws. License Number 01527235. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. This is not intended to solicit property already listed.

SF APARTMENT MAGAZINE | FEBRUARY 2020

COLUMN

BOARD REPORT

Host with the Most w r i t t e n b y DAV E WA S S E R M A N

As we begin 2020, think about how we, as an industry, present our product and treat our customers.

touted this wise advice to members of our industry who cared to listen. A failure to maintain the rental unit over time is far more expensive than paying for the every-so-often repair requests. Admittedly, unclogging a sink or replacing a broken window frame

his piece will not make me

to reasonable requests? Of course you

may draw ire, especially when you sus-

popular with many of you.

wouldn’t, as to do so would mean no

pect that the tenant is to blame, but the

Regardless, the message

more customers. In essence, combat-

alternative is worse. Deferred mainte-

must be delivered and is long

ing your clients, even if your prices

nance can balloon into out-of-control

overdue. During my twenty-five years

were regulated by the government,

expense bills. Just ask anyone who has

as a member of the multifamily housing

would hasten the inevitable ruination

purchased a building where the prior

industry, I have observed persistent and

of the business.

owner did absolutely nothing.

ward the segment of the population that

But because of rent ordinances and

Tenants are, believe it or not, human be-

provides us with income and wealth:

high demand, we feel justified in taking

ings. They pay you money each month,

tenants. This notion that all renters are

overly aggressive stances. My plea today

and in return they deserve a level of re-

conniving and free loading, fostered

is that we collectively re-examine that

spect. They also tend to take better care

in large part by the local political land-

attitude. Besides common sense, here

of their unit, and the building, when

scape and the barrage of terrible legisla-

are some reasons why it pays to employ

they know that you care.

tion from both city and state politicians,

quality customer care:

intensified negativity, on our end, to-

Remember, a tenant who has low rent

seemingly persuades us to treat our cliThe best tenants will inevitably rent

because of our more than 40-year-old

those units and buildings that are main-

rent law should not be blamed for the

Yet the state of affairs has forced the

tained impeccably. They will also pay

windfall received. By the same token,

industry to reflect on its core mission

the highest prices. People who want

should you be penalized when you sell

and, to a larger extent, the image that it

to live in a dump probably have little

your building for a large profit, or enjoy

portrays. As property owners, we strive

respect for lease covenants and the well-

consistently higher income from your in-

to attract and maintain the highest

being of their neighbors.

vestments? I tell owners who complain

entele with contempt and disdain.

about rent control that nowhere else in

quality of tenants. This is achieved not by soliciting substandard housing or

Tenants have substantial ability to

this country, outside of perhaps Manhat-

becoming combative with the renters,

cause you financial and emotional

tan, would they enjoy the levels of yearly

but by promoting excellent customer

pain. If you pick a fight with your ten-

appreciation, high rents, and upside that

service and care. We lose sight of this

ant, you may be spending an inordi-

are routinely handed to them by our

mission in large part because of rent

nate amount of time at Rent Board

market. Yes, they must work hard and

control. A tenant is perceived as “bad”

hearings, in court, and with attorneys.

pay attention to the rules, but at the end

simply because the length of a tenancy

While the legal industry thrives, your

of the day they get paid handsomely.

has inevitably resulted in below market

bank account will diminish.

To this end, denying tenants services simply because they have “been there

rent. This conclusion, unfortunately,

makes for terrible and, indeed, unpro-

Most tenants have no knowledge about

too long” is ridiculous and wrong, both

ductive business practices.

the universe of Rent Board petitions,

morally and legally. Study after study

tenant litigation, and the like. They gain

confirms that rent control only drives up

If you were operating a hotel or res-

this understanding only when con-

the prices of rent in the community and

taurant, would you act aggressively

fronted by adversity. Once they become

increases the building’s value over time

and negatively toward the patrons?

attuned to the system, there’s no going

because supply is quashed, so unless

Would you pursue ways to decrease

back. Delene Wolf, the former Execu-

the owner is willing to part with some

customer services and fail to respond

tive Director of the Rent Board, often

of this end-of-the-day profit, long term

FEBRUARY 2020 | SF APARTMENT MAGAZINE

John Antonini

Daniel Foley

Multifamily + Mixed-Use + Add-Value

Just Listed

1251 20th Avenue

62 Oakwood Street

6 Units | Inner Sunset 13.08 GRM, Soft Story Completed

Just Sold

1675 Clay Street 13 Units | Nob Hill

5 Units | Mission Dolores $458/ft, 1/2 Block from Dolores Park

Just Sold

1044 Judah Street 6 Units | Inner Sunset

Just Sold

2286 15th Street

3 Units | Duboce Triangle

Call for a FREE valuation of your property. John Antonini

415.794.9510 john@antoninisf.com DRE 01842830

Daniel Foley

415.866.7997 daniel@danielfoley.com DRE 01866714 SF APARTMENT MAGAZINE | FEBRUARY 2020

tenants deserve the same level of customer

SLATE CARD

care as those paying market rates. I am not suggesting that you overlook

BALLOT MEASURES

legitimate violations of lease covenants or a failure to pay rent. To the contrary, there

Proposition A

City College Job Training, Repair and Earthquake Safety Measure

Proposition B

San Francisco Earthquake Safety and Emergency Response Bond

YES

Retiree Health Care Benefits for Former Employees of the SF Housing Authority

YES

Vacancy Tax

Proposition C Proposition D

are some misguided tenants out there, but I have found that many of the disputes that have come across my desk could have been prevented by common sense management and normal customer care. Attorneys oftentimes encourage aggressive stances, but most of them don’t write the checks to pay for these buildings. Rather, their approach may be to create adversarial situations because that is what they know and profit from. Most importantly, making life dif-

Proposition E

Limits on Office Development

actions of the few: a law affecting everyone

DEMOCRATIC COUNTY CENTRAL COMMITTEE, AD-17 (VOTE ALL 13) Steven Buss

Kristen Asato-Webb

Tyra Fennell

Carole Migden

is passed, enhanced over time, and made permanent for future generations to suffer by. Is this what we want?

Tami Bryant

Michael Chen

Austin Hunter Bivett Brackett

Let’s examine recent history. In the late

Nancy Tung

1990s, real estate speculators came rushing

Vallie Brown

verting apartment buildings into tenancy-

Victor Olivieri

Nima Rahimi

into town to make their fortunes by conin-common, or TIC, developments. For the next 10-plus years, renters were coaxed out

DEMOCRATIC COUNTY CENTRAL COMMITTEE, AD-19 (VOTE ALL 10) Kat Anderson

Seeyew Mo

Ahsha Safai

Suzy Loftus

Nadia Rahman

Paul Miyamoto

of their units with buy-outs or displaced through Ellis Acts, owner move-ins, and other types of evictions. City Hall and the voters responded with unprecedented

Mary Jung

legislation that has now become a perma-

Mawuli Tugbenyoh

evictions, tenants get paid at least $7,000

Jane Natoli

Cyn Wang

STATE SENATE, DISTRICT 11 Scott Wiener STATE ASSEMBLY, DISTRICT 17 David Chiu STATE ASSEMBLY, DISTRICT 19 Phil Ting

nent fixture of the landscape. For no-fault each. You can only do one owner move-in per building. Tenants over 60 or suffering from disabilities, have children, or work in education cannot be evicted under most circumstances. There are no more relative move-ins evictions unless the owner also lives in the same building. Ellis Acts are exceedingly complicated and expensive. Tenants can move in roommates without much

SAN FRANCISCO SUPERIOR COURT JUDGE

regard to the lease. Condominium conver-

Seat 1-Pang Ly

comprehensive tenant harassment law pe-

Seat 21-TBD

regulated. Statewide rent control is now in

Seat 18-Dorothy Chou Proudfoot

SLATE CARD IS FOR SFAA MEMBERS ONLY 14

for bad legislation. We have seen how the irresponsible legislators respond to the bad

CANDIDATES

Mick Del Rosario

ficult for your customers creates the fodder

FEBRUARY 2020 | SF APARTMENT MAGAZINE

sions are essentially off the table. There is a nalizing bad behavior. Buy-outs are heavily effect and unit registration may become a Board Report… continued on page 65

TERRENCE JONES Ethical. Human. Local.

Terrence Jones Offers Creative Solutions for a Fast Paced Market

JUST SOLD IN LAKE STREET (1d)

175 21st Ave

San Francisco, CA 94121

18 UNITS Purchased in 2014 for $6.0M & resold in 2019 for $9.5M. (58% gain in sales price, call for details). Contact Terrence for a complementary valuation on your building — whether buying, selling, or executing a 1031 Exchange, Terrence can lead you in the right direction. Call, text or email to start the conversation.

Terrence Jones

Senior Broker Associate Lic. #01343939 Terrence@TerrenceJonesSF.com TerrenceJonesSF.com | 415.786.2216 SF APARTMENT MAGAZINE | FEBRUARY 2020

COLUMN

LEGAL Q&A

Ex Marks the Spot w r i t t e n b y VA R IOU S AU T HOR S

different opinion on a fair price. Nego-

In the case of divorce, is a rent-controlled apartment considered an asset? Q. A single man moved into a tenant’s tenancy is valuable to him,

tiating on price may lower your upside,

unit five years ago. He has since gotten married, gotten divorced, and moved out, leaving his exwife behind as an occupant. She is not on the lease, and her exhusband is still paying the rent. Because they were married, is the lease agreement now hers?

A. An old joke: “Why is divorce so ex-

ex takes over the apartment at the new rent, your tenant might be grateful for an amicable end to at least one of his relationships this year.

but to anyone else, it’s just a tenancy.

—Justin A. Goodman

Legal separation focuses on dividing “assets.” This could include some kinds of leases, like those with options to purchase, but again, a month-to-month tenancy is not an asset. It’s good that he’s still paying the rent (because if you had accepted rent from

Former residents left behind a full apartment’s worth of furniture. They’re not responding to emails or calls. What do I do?

A. The answer to this question

her, she could argue that you created

depends in large part on whether the

pensive? Because it’s worth it.” It sounds

a tenancy with her directly, and at the

rental unit is a residential or commercial

like your tenant gave up a valuable rent

lower rent!). But you should serve the in-

unit. If the unit is a residential unit, the

controlled apartment to his ex. On the

crease soon. While she shouldn’t acquire

landlord’s options would be governed

other hand, maybe he was feeling a little

new rights just because he isn’t living

by Civil Code Sections 1951.3, 1987 and

spiteful and knew what he was doing all

there, a local rent board rule purports

1988. Taken together, these sections pro-

along—it was valuable to him (measured

to make your right to market rent expire

vide that when a tenant has abandoned

by the difference between his rent and

90 days after you have “actual knowl-

personal property (i.e., furniture, pa-

market rate). By that same measure, it

edge that the last original occupant no

pers, personal effects, etc.) at the rental

should be worthless to her.

longer permanently resides at the unit.”

unit, the landlord must post and mail a

This rule has been around since before

notice describing the personal property

A normal month-to-month tenancy

Costa-Hawkins, and previous versions

left behind by the tenant. The notice is

isn’t an asset—it’s a continuing relation-

actually sought to “elevate” subten-

called a Notice of Belief of Abandon-

ship between landlord and tenant that

ants to “original occupant” status if the

ment or a Notice of Right to Reclaim

can generally be terminated in 60 days.

landlord did something as trivial as re-

Abandoned Property. The notice should

Rent control also isn’t an asset. It’s a

sponding to a subtenant repair request.

affix pictures of the personal property

regulation. But because rent-controlled

Costa-Hawkins was adopted to elimi-

in question and accurately list the items.

tenancies are also eviction-controlled,

nate rules like this, but the rent board

tenants have the potential to maintain

is still applying them in rent arbitration

If the notice is personally served, the

their tenancies over time. The longer the

hearings, so it’s safest to comply and

tenant has 15 days to respond to the

tenancy, the wider the gap between con-

avoid the argument.

notice and reclaim the abandoned property. If the notice is mailed, the tenant

tract and fair market rent, and the more valuable the tenancy is to that tenant.

but it will limit your liability. And if the

Another (likely preempted) local law

has 18 days after the notice is deposited

considers it “tenant harassment” if

in the mail to respond.

At the same time, the Costa-Hawkins

your rent increase “coerces” them to

Rental Housing Act protects landlords’

vacate (whatever that means). This year,

If the tenant responds within the above

ability to offer vacant apartments at

SFAA sued to overturn that law, but the

referenced period, the landlord must

whatever price they want, despite lo-

case is still pending. To stay safe in the

return the tenant’s personal property to

cal price controls. And this deregula-

meantime, it’s good practice to let both

the tenant. If the tenant fails to respond

tion even applies when an apartment

of them know you’ll be increasing his

by the above referenced period and the

is still occupied but is “vacated” by

rent because he’s not living there, pro-

the last rent-controlled tenant. Your

pose an amount, and ask if they have a

FEBRUARY 2020 | SF APARTMENT MAGAZINE

Legal Q&A… continued on page 50

SF APARTMENT MAGAZINE | FEBRUARY 2020

SOLD

Over Asking

SOLD

Marina District | 9 Units | $6,450,000

Marina District | 9 Units | $4,250,000 In association with Nick Bonn

SOLD

FOR SALE

Telegraph Hill | 7 Units | $4,000,000 In association with Gino Franco

Alamo Square | 12 Units | $6,500,000 In association with Dan McGivern

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Offices Throughout the U.S. and Canada

FEBRUARY 2020 | SF APARTMENT MAGAZINE

www.MarcusMillichap.com

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North Beach/ | 6 Units | $4,500,000 Telegraph Hill In association with Gino Franco

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Mission Dolores | 15 Units | $9,000,000 In association with Joe Levy

SOLD

Russian Hill | 6 Units | $5,300,000

Over Asking

In association with Doug Mallach

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www.MarcusMillichap.com

SF APARTMENT MAGAZINE | FEBRUARY 2020

No Place LIKE HOME written by

K E V I N L . T HOM P S O N

The Lower Polk Tenant Landlord Clinic is determined to retain San Francisco’s charm and historical neighborhoods intact and, most importantly, keep San Franciscans housed. Every eviction creates utter chaos and trauma for the people being evicted. I know; I was evicted. It was abrupt and unexpected. It took time to get an affordable rental again. Afterward, it got me thinking. Why couldn’t there be a resource all in one place where I could get information, advice, and help to resolve the issues that had led to my eviction, which ended with my stuff piled into garbage bags on the sidewalk? Last year, exactly 1,592 San Francisco residents received eviction notices. Not every one of those people got evicted, but this is still far too many. When displacement happens, neighborhoods change and are at risk for slowly losing their essential character. San Francisco’s charm and historical neighborhoods begin to disappear. If you read the news, you will read stories about teachers and other public servants living in cars, people working two jobs who are still homeless, and entire families living on the street. Working with Gabriel Bellman, who is a director over at University of California Hastings, we came up with a unique model for a program to help prevent homelessness. It’s elegant and simple, but nobody else was doing it at the time.

FEBRUARY 2020 | SF APARTMENT MAGAZINE

SF APARTMENT MAGAZINE | FEBRUARY 2020

Basically, you build a coalition of groups

At a fundamental level, we work to make

spaces, etc. We really do try to reach our

that are the best at what they do. Then

sure people stay housed where they are.

target populations.

that coalition works together to keep

Losing an apartment in San Francisco is a

people housed.

terrible thing. It can easily result in home-

This year, we will be making a documen-

lessness. Since San Francisco spends

tary film to elevate the visibility of the

Once Gabriel and I had outlined the basic

hundreds of millions of dollars per year

TLC, while educating viewers about its

ideas and structure for the program, I

on services for the homeless, anything

successes. This documentary will be di-

shared those ideas with our District Su-

we can do to stabilize housing and pre-

rected by an award-winning director, and

pervisor, Aaron Peskin, via a short letter.

vent homelessness not only tempers the

will feature the important stories from

Within a few weeks, Supervisor Peskin

human impact of homelessness but also

our clients, and additional pedagogical

had reserved funding for the project as

reduces the financial impact as well.

information about tenant rights and landlord obligations. Our hope is that it will

we had proposed. But more important than saving money

go viral via social media, and reach peo-

I wrote the proposal to secure the fund-

is saving people from the utter chaos that

ple who we might otherwise not reach.

ing and we won the grant. I am proud to

happens when they lose housing. Many

say that U.C. Hastings was our first coali-

of our clients are people with mental and

Another principle in our program design

tion member.

behavioral health issues. They literally

is that we do not make inappropriate refer-

can’t help themselves. They may have dis-

rals. If someone comes to us, we help them.

Then we met with Charley Goss over at

abilities, cognitive issues, or other things

It is as simple as that. Whatever they need,

SFAA, and explained the idea of provid-

that prevent them from communicating

we help them with it. Between our coali-

ing counseling and education for every-

clearly with their landlords. When we

tion members, we can usually help our

one, including landlords. He was instantly

become aware of a client who needs help,

clients without referring them outside of

intrigued, and joined us as well. Finally,

we work closely with Carole and her team

our coalition.

we met with Carole Conn over at the Bar

at BASF/CIS to focus resources on that

Association of San Francisco about their

client. We also work closely with Gabriel

I am invested in this issue. You might even

housing mediation program, called the

over at U.C. Hastings College of the Law.

say passionate. We all are. Every one of our

Conflict Intervention Service (BASF/CIS).

In fact, Gabriel, Carole, and I have worked

coalition members is as passionate as I am.

She and her team joined our team, and

to set up an innovative conflict resolution

We do this work because it’s the right thing

BASF/CIS became our conflict interven-

fellowship program with Hastings. When

to do, and it works. Since its start, the TLC

tion gurus.

needed, we also work with Charley at

has helped over 200 people stay housed in

SFAA to help educate landlords as to their

the Lower Polk and surrounding environs.

The way we do things is a little different

responsibilities and obligations. That success largely points back to the

than other non-profits in this space. First, we aren’t in opposition to anyone. In fact,

In addition to being non-adversarial and

vision of Supervisor Aaron Peskin who

the Lower Polk Community Benefit Dis-

interdisciplinary, we also deliver our

made the funding possible to establish the

trict by charter exists to benefit everyone.

services in a different way. To me and our

award winning TLC. We also owe a debt

All CBDs are funded from an assessment

other team members, it always seemed

of gratitude to him for recently making

on property owners. We can’t therefore

strange that one can refinance a house on-

money available for the TLC to expand to

exclude one part of the neighborhood

line, literally sometimes moving millions

assist “mom and pop” merchants. If anyone

population, especially not property own-

of dollars, but that our most vulnerable

reading this article knows a small merchant

ers. They are sometimes our best allies

populations cannot gain access to basic

who needs help, send them our way.

when it comes to keeping people housed.

baseline social services via phone, text, and email. So, to use our services, folks

Another key thank you is to the Mayor’s Of-

For example, a few months ago, a woman

just need to email me at kevin@lptlc.org.

fice of Housing and Community Develop-

contacted our office. She was facing evic-

They can also call or text us at 415-723-

ment (MOHCD), our city partner. Without

tion. The woman had lived for 27 years in

0785. If they want to meet us in person,

them, the TLC would not exist.

the Lower Polk and was well-known for

they can do that too. If they need us to

doing charitable work. Were she to have

meet them at a local coffee shop, we will

The successes of the TLC garnered interna-

lost her home, the Lower Polk would have

do that too.

tional recognition by winning the 2019 International Downtown Association's (IDA)

lost an essential element of its character and resilience. In fact, she did not lose

We do whatever it takes. If people don’t

Pinnacle Award for being the absolute best

her home and Charley Goss, from SFAA,

have a way to contact us, or to even know

at what we do.

played a large role in that outcome.

about our services, we do a number of

The way we work is simple.

FEBRUARY 2020 | SF APARTMENT MAGAZINE

outreach efforts, including flyering, semi-

Finally, remember when I said I was

nars, tabling at public events and in public

evicted? It happened exactly at the time

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SF APARTMENT MAGAZINE | FEBRUARY 2020

five

when I was collaborating with Gabriel on the original proposal for the TLC. Had I not been evicted, I don’t think the TLC would have happened, because the passion to ensure that others do not encounter the same fate may not have been as intense. Sometimes life does strange things like this.

ways to connect

Kevin L. Thompson J.D. is the director of the Lower Pold Tenant Landlord Clinic (TLC) and can be reached at 415-723-0785.

A game. Be on your

SFAA will always be available by phone, email and in

person, but now you can connect with SFAA online, too.

Follow the happenings of your fellow SFAA members and find out the latest in the industry by connecting with SFAA

on Facebook. Search San Francisco Apartment Association and “Like” it to add it to your news feed. Follow SFAA on

SFAA needs

you.

Twitter at www.twitter.com/SFAptAssoc.

Support SFAA’s legal challenges to unjust legislation by donating to the SFAA Legal Fund. SFAA needs to stay relevant to remain effective. Help to further grow the legal fund. It will make a difference. Check out www. sfaa.org/legal-fund.shtml to find out more. *SFAA Legal Fund donations are tax deductible. 1 24sfaa."connect"filler.indd FEBRUARY 2020

| SF APARTMENT MAGAZINE

2/18/11 10:59 AM

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SF APARTMENT MAGAZINE | FEBRUARY 2020

sfaa’s

AB 1482 Overview On October 8, 2019, California Governor Gavin Newsom signed AB 1482, also known as the Tenant Protection Act, into law. This class covers AB 1482 and the various provisions that have the potential to substantially impact residential landlords’ rent-setting and eviction practices. The law applies to residential rental properties throughout California (with certain exceptions), and it has differing implications for current rent-controlled and non-rentcontrolled San Francisco properties. For landlords statewide, the obligation to comply with the Tenant Protection Act begins immediately, with certain provisions of the statute being retroactive to March 15, 2019. DATE & TIME:

CONTACT:

Thursday, February 6, 2020 6:00 pm to 8:30 pm

Maria Shea at 415-255-2288 x10 or maria@sfaa.org.

LOCATION:

You can also register online at sfaa.org.

Fort Mason Center Building C, Room 205 COSTS:

For Members Only: $100

sfaa’s

Master Tenants

Confused about the differences between, master tenants, subtenants and roommates? Come learn how to deal with all three during a tenancy. This class will be taught by Ashley E. Klein of Kaufman Dolowich Voluck Attorneys at Law and will cover: • Understanding the difference between master tenants and subtenants • Learning how to prevent a subtenant from becoming a master tenant • Subleasing laws DATE:

Tuesday, March 31, 2020 TIME:

6:00 PM - 8:30 PM LOCATION:

Fort Mason Center Bldg C, Rm#205 San Francisco, CA 94103

• 6.14 Notices • Airbnb and Subleasing • Possible tenant remedies against landlords who elevate subtenants to master tenants

COSTS:

$65 (Members) $85 (Non-members) Credit Card payment required for Non-Members CONTACT:

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& Subtenants

FEBRUARY 2020 | SF APARTMENT MAGAZINE

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SF APARTMENT MAGAZINE | FEBRUARY 2020

Decade in REVIEW written by

T E R R E NC E JO N E S

Not sure where to invest in 2020? This thorough review of the previous ten years should help. In examining the growth in values in San Francisco, it’s good to have a historical reference on the market for different sized buildings. A unique characteristic of buildings with 16 units or more is that they require an onsite manager by California law. It should be no surprise that these buildings are found mostly Downtown and in the Tenderloin, as this is where the larger buildings were built after the 1906 earthquake. Before the city grew its bus and BART system, and when there were far fewer cars on the road, it made sense to have larger buildings with multiple units relatively close to the Financial District to house workers, because that’s where the jobs were. The Tenderloin was not always the rough and tumble district that it is today. It was a short, flat, and safe walk down Market Street to the Financial District, so it was logical to build bigger buildings there. Historically, before and after the imposition of rent control in 1979, small real estate investors bought smaller buildings, which were financed by local and regional banks at relatively low leverage or loan to value (LTV). As these small investors grew their equity, they traded up to larger buildings as they were able. The appeal of larger buildings was the higher return on investment relative to the cost of managing them. This strategy resulted in many small owners with a few larger buildings. Typically, as owners aged, they or their heirs would sell and a new owner would take over the building. This type of fragmented market operated for many years with multiple small owners in San Francisco. In the early 2000s, one of these small owners was able to secure a new financing tool in San Francisco that no other owner in the market had been using. The Lembi family of Skyline Realty started using Wall Street bank financing that offered a much higher LTV or Loan to Value. Most local lenders were offering a 50-60% LTV, while

FEBRUARY 2020 | SF APARTMENT MAGAZINE

SF APARTMENT MAGAZINE | FEBRUARY 2020

the Lembi’s were able to get as much as

3. Pacific Heights (68 Sales)

line an advantage in the market, and they

4. Russian Hill (56 Sales) 5. Central Richmond (50 Sales)

103%. However, some areas rose at a much higher rate than others, so which district

of time. Unfortunately for the family, these buildings were cross-collateralized, and the

found that all had appreciated significantly. On average, all the areas combined rose

were able to collect close to 300 of these larger buildings in a relatively short period

the average sales price per square foot ($/ SF) in 2010 to 2019 in these 10 markets, I

90%. This competitive financing gave Sky-

6. Hayes Valley (48 Sales)

would have made the best investment?

7. Inner Richmond (47 Sales)

As you can see in the list below, the Inner

debt had a short-term maturity date. The Lembi’s bet that the good times would

Mission blew away all the top volume areas,

keep on going but, unfortunately, this was a misstep and their once savvy investments

8. Noe Valley (42 Sales)

financial crisis of 2007-2009 hit. Their loans started to come due at a very bad time

but Hayes Valley, Noe Valley, and Inner Richmond were close behind. The histori-

turned into the perfect storm when the 9. Eureka Valley/Dolores Heights (39 Sales)

cal investment areas of Nob Hill, Pacific Heights and Russian Hill did well, but they were only in the 90% gain range. A surprise

when financial institutions were not anxious to replace them on the same terms.

10. Marina (36 Sales)

And because the properties were cross-

It is good to keep in mind that there are

collateralized, the trouble spread fast. As a

many well-known, popular areas that

result, instead of cornering the market in

are appealing to investors, but they did

large apartments, they lost their entire col-

not make the top 10 in the volume cat-

lection of buildings.

egory. The districts with fewer than 35

was the Marina and Eureka Valley/Dolores Heights districts, which were only in the

sales in this ten-year period were: TeleBy 2010, there was a shift in the market

graph Hill (34), North Panhandle (34),

with a handful of large corporate owners

Haight Ashbury (34), Mission Dolores (34),

buying up the larger buildings from the

Inner Sunset (33), Bernal Heights (24),

bankruptcy and from generational sales.

and Cole Valley (15). I did not look at the

These owners used longer term debt from

total sales per district, relative to the total

sources around the world. Today, the build-

building count in that district because that

ings are professionally managed and run

data is difficult to collect, but it would be

like any business with long-term financial

interesting to see those statistics. When

planning. The majority of these buildings

I was selling buildings in the Tenderloin

do not come back to the open market, but if

and Downtown markets exclusively, I did

they do, they are snatched up by the same

so because those rough and not-so-safe

few corporate owners.

neighborhoods in the early 2000s meant

70% range.

District:% Increase: • Inner Mission

180 %

• Hayes Valley

129 %

• Noe Valley

110 %

• Inner Richmond

110 %

• Nob Hill

99 %

• Pacific Heights

97 %

• Russian Hill

96 %

• Marina

77 %

that more people wanted to sell due to the That is the state of the market for large

danger and difficulty in managing in these

apartment buildings today. So, what does

less desirable areas.

this mean for the smaller investor? What

• Eureka Valley/Dolores Heights 77% When you look a little deeper into the num-

areas should they be looking at? I took a

Very few buildings in this high volume 5-15

bers, there were very few sales in the Inner

closer look at the sales of buildings in the

unit category are similar in rents due to rent

Richmond and Eureka Valley/Dolores

slightly smaller 5-15-unit category over the

control, so I thought it would be interesting

Heights in those years, so in those specific

past decade in all of the San Francisco Mul-

to look at a simple average price per square

markets a single sale can make the gain

tiple Listing Service (MLS) districts. In this

foot for each district by year to see which

comparison significantly less accurate. I be-

category there are, on average, 110 sales per

areas have appreciated the most in the past

lieve that if there was a further examination

year. Over the past decade, I found the ma-

decade. In other words, if a smaller inves-

of these areas, we would find the increase

jority of the sales were in the Inner Mission,

tor wanted to buy a 5-15-unit building in

to be lower for the Inner Richmond and

with Nob Hill and Pacific Heights coming

San Francisco in 2010 in one of the top 10

higher for Eureka Valley/Dolores Heights.

in a close second and third. The top ten

volume sales markets, which market should

If we exclude those two markets, then we

with corresponding sales volume for the

they have picked to get the best return on

are left with Inner Mission, Hayes Valley

10-year period are listed below:

their investment in 2019?

and Noe Valley as the top performers of the last decade. One common thread between

1. Inner Mission (102 Sales)

As we all know, the market in San Francisco

these top districts is that they each have

has experienced tremendous growth in val2. Nob Hill (82 Sales)

FEBRUARY 2020 | SF APARTMENT MAGAZINE

ues in the past decade. When I compared

Decade in Review… continued on page 49

extra extra

read all about it In San Francisco, managing and owning rental property can be a tough business. Keep your manager up to date with the latest news, legislation, trends and analysis of the industry. SFAA members can now send their managers or friends SF Apartment Magazine for only $65 a year.

Subscriptions must be registered and billed to an SFAA member. Sign up today! Online: www.sfaa.org/membership Phone: 415-255-2288

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SF APARTMENT MAGAZINE | FEBRUARY 2020

Top-Tier TALENT written by

PA M M C E L ROY

The 2019 SFAA Trophy Award winners represent a variety of positions and properties, but they all love what they do and know the value in making residents feel at home. New Development of the Year The Rise, Hayes Valley, Greystar The Rise in Hayes Valley took home this coveted Trophy award for its next-level apartment and community amenities, prime location and modern technology, but perhaps most notably, for the unparalleled services residents receive. According to Samantha Lynn, community manager at The Rise, what sets the property’s staff apart is their “willingness to do whatever it takes to ensure residents are happy.” And the key to doing this is in the details, like remembering to wish each resident a happy birthday or to ask how an exam or job interview went. “The day-to-day interactions with great people is what I love most about my job.” Other guests services include pet-friendly living (pet spa, dog run, and panoramic roof deck….oh my!), internet lounges and co-working spaces, a game room and outdoor movie theater, and a chef’s kitchen with private dining room. The Rise strives to make resident living as convenient as possible with a DIY bike repair room, secured storage and onsite car sharing. Residents are within walking distance to a plethora of the city’s best restaurants, grocery stores, and Muni and Bart stations.

Property Management Company of the Year Mosser Companies Mosser Companies has been in operation in San Francisco since 1955. One of the reasons Mosser, a family company, has been so successful over the years is because they “strive to make sure residents feel like family as well.” The company succeeds in doing this in a number of ways. Mosser Companies is also serious about doing what they can to help the statewide housing crisis. Over the past two years, they have been focused on creating accessory dwelling units in their existing properties. “We want to keep the charm of these historical buildings on par with our great city, but

FEBRUARY 2020 | SF APARTMENT MAGAZINE

SF APARTMENT MAGAZINE | FEBRUARY 2020

apartment homes that will make our resi-

Amenities of the Year 150 Van Ness, Emerald Fund

dents’ lives effortless.”

Touting the “broadest selection of ameni-

provide modern amenities within the

at Greystar with the Greystar Core Value Award for Respect in 2019.

The company purchases historical assets

Van Ness took the Trophy in this category.

Assistant Manager of the Year Noah Beito, Trinity SF

and brings them up-to-date, so residents

Among the most notable amenities are

According to Noah, the most important

have modern living arrangements that are

the two roof decks with panoramic city

attributes of an exceptional property man-

rich in local charm. Many of their build-

views and bocce ball (and a pizza oven!);

ager are “patience” and the ability to “lis-

ings—including the entire side of Mosser

the 75-foot long, heated lap pool; movie

ten.” Noah has only recently started on this

Towers—are adorned with murals painted

theater and outdoor screening room; a

career trajectory, and is grateful for this “big

by local artists to “capture the spirit and es-

pet spa; and even hotel rooms for visiting

achievement.” Of his day-to-day responsi-

sence of San Francisco during a time when

out-of-town guests.

bilities, his enjoys “working with residents

ties in the Bay Area,” it’s no wonder 150

existing murals and artwork are being torn

to make sure the building feels like home

down.” The very pet-friendly Mosser Com-

According to Tonia Trapani, the property

for them.” He love to spend time with his

panies is also proud to work with local ani-

manager who received the award on be-

co-workers, and hopes he “improves the

mal nonprofits like the San Francisco SPCA

half of Emerald Fund, “The amenities are

quality of their work day” just as they do for

and Muttville to help sheltered pets find

extemporary. It takes a true team effort to

him. He was surprised and excited to have

homes within their portfolio. They allocate

ensure these spaces are maintained and

be recognized in this way by his colleagues.

work days when staff is encouraged to vol-

operated to the highest standards.” And

unteer at local animal shelters. “We want

while this isn’t the first time they were

to lead by example in our philanthropic

nominated for a Trophy Award (100 Van

efforts, to give back to our communities

Ness won Maintenance Manager of the

Leasing Consultant of the Year Lauren Greenburg, Structure Properties

and neighborhoods, to have an ‘all hands

year in 2018), the staff at 150 Van Ness are

It’s clear that Lauren’s success stems from

on deck’ mentality to help San Francisco

“excited and honored” to have been recog-

her ambition and passion for her work. She

thrive and prosper.”

nized in this category.

loves the fast-pace of the industry, meeting

The people at Mosser Companies are

Other amenities residents enjoy on a day-

properties, and the “quick, critical think-

“grateful, humbled, and proud” to have

to-day basis are the yoga studio and fitness

ing and troubleshooting,” which gives her

been recognized in this category.

facilities; gold simulator; sun bathing lawn;

a rush. “I’m always looking for ways to be

maker’s workshop; refrigerated grocery de-

more efficient and perform better. My ongo-

livery; and a 24-hour front attendant.

ing competition with myself is the driving

new people every day, exploring different

Green Building of the Year The Ashton San Francisco Grey Star

force behind my success.”

The Ashton San Francisco provides

General Manager of the Year Stephani Yurkanin, Greystar

residents with luxurious “resort-style”

Stephani’s love for her job, apprecia-

Award has “undoubtedly” been her biggest

units, a host of modern amenities, and

tion for her team, and overall work ethic

professional achievement. She’s also proud

comfortable and convenient living—all

earned her this sought-after Trophy

of reaching her 2019 stretch goal of renting

in a green, environmentally friendly

award. Her greatest strength though, is

25 apartments in just 30 days, spearhead-

LEED certified building.

her ability to push hard to accomplish

ing her company’s relocation program. She

goals and meet deadlines, even when

keeps her Trophy Award in her home office,

The Ashton has taken steps big and small

faced with adversity. As for what she en-

affectionately with her plants.

to decrease their overall carbon footprint.

joys most about her career: “I love mentor-

They’ve eliminated most paper-use by pro-

ing my team,” she explains. She finds joy

viding residents with ceramic tumblers to

in “watching team members develop and

Leasing Manager of the Year Haley Crawford, Brick & Timber, Inc.

use instead of disposable coffee cups, and

flourish in their own careers.” Stephani

Being happy in your career is the first

all communication with residents is 100%

felt “honored” to win this Trophy award

step to finding success in it, and this is

web based through Active Building, which

and has it displayed proudly in her office.

certainly true for Haley. She loves find-

supports direct email, e-blasts, and elec-

Lauren says that so far winning a Trophy

ing clients their “dream apartments” in

tronic lobby message displays instead of

Stephanie is currently at her fourth con-

her “favorite city in the world,” where

paper notices and reminders. To encour-

secutive renovation property in eight years

she feels “truly lucky” to live. She enjoys

age resident participation in their green

and has been promoted every few years

working with and getting to know all the

efforts, the Ashton SF has updated EV

to larger communities. She’s now manag-

different personalities she comes in con-

charging stations onsite and they provide

ing 1,114 homes and 100,000 square feet of

tact with, which Haley says is the “key to

all households with compost bins.

commercial space, and she was recognized Top-Tier Talent… continued on page 63

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sf.0219.rentals-in-sf.pdf

2/6/19

7:16 AM

Landlord & Leasing Agent, A Winning Combo. C

CMY

Having over 25 rental units of her own, Jackie brings first-hand experience as a landlord to all of our Rentals In S.F. clients. Every day, our team endeavors to find qualified tenants for our clients. With an expert understanding of the ever changing San Francisco rental market, we have made it our priority to fill your vacant unit quickly, effortlessly, at market rent and with your ideal tenant! With just one phone call, Jackie will come over to access your needs, appraise your unit, and do all the marketing, prospecting and screening. We then present you with a qualified tenant ready to move in. Call Jackie at Rentals In S.F. to fill your vacancy. It will be one of the best calls you’ll ever make. Just ask all our clients!

Former SFAA winner * Leasing Agent of the Year * Landlord of the Year SF APARTMENT MAGAZINE | FEBRUARY 2020

sfaa

2019

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Decade in Review… continued from page 30

6. Inner Richmond ($567)

appealing retail stores and vibrant restau-

7. Noe Valley ($556)

homeless problem is not dealt with, we may see businesses leave, taking their employ-

neighborhoods in the top ten. In case you

ees who rent apartments with them, and leaving owners with the inconceivable sce-

rants in comparison to some of the other 8. Nob Hill ($549)

nario of loss of property value.

9. Inner Mission ($463)

Only time will tell.

have not noticed, there is quite a bit of fog and wind in the summer in San Francisco. Some of the sunniest and most pleasant weather in the summer months is on the

10. Central Richmond ($450)

eastern, sheltered side of Twin Peaks, so the Inner Mission, Hayes Valley and Noe Valley

Notice that the most expensive markets per

tend to be very appealing to renters and

square foot do not match up the with the

buyers. Another connecting factor between

top gainers of the past decade. My theory is

the top performing areas is their access to

that the most expensive markets are those

mass transit: particularly BART and MUNI

where owners buy and rarely sell. They

Metro stations. With the arrival of the tech

consider these purchases as a family legacy

bus routes, I cannot help but see a correla-

that will stay in the family for many genera-

tion between the Mission and Hayes Valley

tions. In 100 years, the views of the bay will

with their ready access to the 280 and 101

still be valuable—even if the water rises a

freeways. With this access, young tech

few blocks up the hill after global warm-

workers can live in this exciting city and

ing. The Marina may be another story, but

easily go to jobs in Silicon Valley and on the

the properties left out of the water will

peninsula.

certainly have nice views. Another theory for the substantial gainers is that the top

Does this mean the desire for the great

areas of Mission, Hayes, and Noe have been

views offered by the classic apartment

where the building gains have incremen-

buildings of Nob Hill, Russian Hill, Pa-

tally pushed up through the popularity

cific Heights and the Marina are a thing of

of converting existing rent control units

the past? I don’t think these iconic places

to tenants-in-common (TIC) ownership.

to live are gone forever, but I do see that

Typically, TIC developers do not overpay

other neighborhoods have become more

for their acquisitions, but more demand cer-

popular due to their quick access to mass

tainly can drive up prices.

transit and freeways. It can take 20 minutes or more to cross the city, whether by car,

Coming full circle, we are left with the

bus, bike, electric vehicle alternative (EVA),

burning question of where small to mid-

skateboard, scooter, or unicycle, so it looks

sized investors should place their bets for

like the time savings of being nearer to

the next 10 years to see the greatest gains.

work and/or public transit is important for

I wish I knew the answer, because I would

many renters as these high growth areas

stop selling buildings and invest in those

gain traction.

markets full time. However, my best guess is we will see more gains around transit.

Another analysis that is interesting, relative

The Geary Bus Rapid Transit project that

to the top gainers in the past decade, is the

started in 2019 will likely see growth from

average price per square foot in 2019 in

Van Ness west to the Pacific Ocean. If the

each of these districts:

local politicians stop blocking denser rezoning around rapid transit, we will likely

1. Marina ($707)

see significant growth along the BART lines, specifically near the two stations in

2. Pacific Heights ($657)

the Inner Mission and some gains near Glen Park and Balboa. We could also see

3. Russian Hill ($607)

Terrence Jones is a Senior Broker Associate at Zephyr Commercial and specializes in the marketing and sale of investment properties. His business specialty is San Francisco rent-controlled apartments. He has extensive experience with sale of properties and 1031 exchanges purchases. He can be contacted at 415-786-2216 or by email at terence@TerrenceJonesSF.com.

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significant change around the Caltrain stations in Central Waterfront/Dogpatch,

4. Hayes Valley ($592)

Bayview Heights, and Little Hollywood. However, if these neighborhoods are

5. Eureka Valley ($568)

not cleaned up and made safe and the SF APARTMENT MAGAZINE | FEBRUARY 2020

sfaa sfaa 2020 Member Meetings

SFAA general member meetings are held every third Monday of the month. If the third Monday is a holiday the meeting will be held the following week on the fourth Monday. Unless otherwise noted below, the member meetings are held at the:

Jewish Community Center, Kanbar Hall, 3200 California Street

Legal Q&A… continued from page 16

landlord “reasonably believes” the personal property is worth more than $700.00, the landlord must sell the property at a public sale by competitive bidding. However, if the landlord reasonably believes the property is worth less than $700, the landlord may retain the property for their personal use or dispose of it in any manner. For commercial real property, the process is fairly similar, but is governed by Civil Code Section 1993. The key difference is that the landlord cannot retain for his own use or dispose of a tenant’s personal

FREE LEGAL PANEL 6:00 P.M. - 6:30 P.M. MEMBER MEETINGS 6:30 P.M. - 8:00 P.M.

2020 SFAA MEMBER MEETING DATES & TOPICS February 24th, 2020

March 2020 Election and Tax Overview

March 26th, 2020

Annual Trade Show, Ft. Mason Gallery 308

property after the above referenced period unless he reasonably believes the personal property is worth less than $2,500.00—a much higher threshold than the $700.00 figure for residential property. Landlords should be careful to follow the letter of the law with regard to the disposition of abandoned tenant property. —Johnathan Madison

*Submit legal questions for the legal panel via email to maria@sfaa.org.

Did you know you can sponsor our meeting and reach thousands of local rental property owners? Sponsorship includes: • • • • •

an opportunity to present your product or service at the member meeting; table display for networking before and after the meeting; advertisement printed on the meeting agenda; e-blast of marketing materials to thousands of SFAA members; and sponsorship announcement in e-newsletter prior to the meeting.

In my three-unit building, one tenant has filled the shared courtyard with her belongings, and now there is no clear path from the building’s backdoor to the courtyard exit. Is this a fire hazard? Can I have her move her things, despite our agreement stating the courtyard is for tenant use?

A. Tenant storage of personal property outside of a rental unit is a common problem, which is why it is important to ensure that all of your leases contain a provision negating a tenant’s right to store possessions anywhere on the property other than in the rental unit and any permitted on-site storage, such as in a garage or designated area. Irrespective of the lease’s terms, and as is true in your case, while a portion of the property may be reserved for tenants’ use, that does not translate into the right to transform such space into an outdoor

San Francisco Apartment Association 265 IVY STREET | SAN FRANCISCO, CA | 94102 | PHONE 415-255-2288 | FAX 415-255-1112

FEBRUARY 2020 | SF APARTMENT MAGAZINE

storage facility. Provided his lease does not permit the offending tenant (who I will refer to as “Allen”) to store items in the courtyard, Allen is in violation of his lease.

Additionally, provided the other tenants (who I will call, respectively, “Bill” and “Charlie”) have the right to use the courtyard, they are being deprived of the use of such space. As such, you may be in violation of Bill’s and Charlie’s leases by failing to provide them the use of the courtyard.

TALENT. COLLABORATION. SUCCESS.

Allen’s storage of possessions in the courtyard which blocks any paths of ingress to or egress from the property is a violation of San Francisco Fire Codes and you, as the landlord, have an obligation to maintain the property in a manner that is safe for all residents and in compliance with all laws, statutes, and regulations. For that reason, you must immediately clear the courtyard of Allen’s possessions. By failing to do so, you run the risk that the City Fire Department, Bill, or Charlie will take action against you for permitting a dangerous condition to exist on the property.

KILBY STENKAMP

415.370.7582

kilby@vanguardsf.com

In addition to creating a fire hazard, the ex-

DRE# 01208585

istence of Allen’s personal property in the courtyard may raise other concerns, such

vanguardproperties.com

as the attraction of pests which is a nuisance as defined by California law and may subject you to liability from Bill and Charlie or the property’s neighbors. Despite the possibility of potential claims against you by the City and/or your tenants, do not move or even touch Allen’s possessions. Doing so opens you up to possible claims for stealing, damaging, or otherwise harming Allen’s property. The removal of Allen’s possessions from the courtyard, unless otherwise agreed to by Allen, must be done by Allen, or by you but only pursuant to a Court order or other authority. As a result of Allen’s actions, the property is currently in violation of City and County Fire Codes. Actions to remedy this unsafe condition should be taken immediately. —Susan K. Breed The information contained in this article is general in nature. Consult the advice of an attorney for any specific problem. Justin A. Goodman is with Zacks, Freedman & Patterson, P.C. and can be reached at 415-956-8100. Jonathan Madison with Fried & Williams LLP and can be reached at 415-956-8100. Susan Breed is with The Offices of Denise A. Leadbetter and can be reached at 415-572-5015.

SF APARTMENT MAGAZINE | FEBRUARY 2020

FEBRUARY 2020 | SF APARTMENT MAGAZINE

Calling all Knights & Squires Hear Ye! Hear Ye! Sign up for our Annual Trade Show

THURSDAY MARCH 26TH, 2020 FORT MASON CENTER 4-7 PM

Knight Sponsor $1300 Squire Sponsor $850 Company listed on our promo flyer and SF Apartment Magazine Premium table Signage at the event Included in email blast to our full membership Link on our website

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sfaa 2 2020calendar

sfaa

February

March

MONDAY, FEBURARY 3

TUESDAY, FEBRUARY 4

MONDAY, MARCH 2

WEDNESDAY, MARCH 11

11:30 a.m.

Possession of Your Unit

11:30 a.m.

Fort Mason Center

Board of Directors Mtg.

Legal Options to Regain Fort Mason Center

Board of Directors Mtg.

Section 8 Rent Increase Class 2A Marina Blvd, Bldg. C, RM#205 6:00 p.m. to. 8:30 p.m.

2A Marina Blvd, Bldg. C, RM#230

Members $65 Non Members $85

6:00 p.m. to. 8:30 p.m.

Members $65 Non Members $85 THURSDAY, FEBRUARY 6

WEDNESDAY, FEBRUARY 12

THURSDAY, MARCH 12

Rent Control Overview

Fort Mason Center

Fort Mason Center 2A Marina Blvd,

Fort Mason Center

AB 1482 Statewide

Fort Mason Center

2A Marina Blvd, Bldg. C, RM#205 6:00 p.m. to. 8:30 p.m. $100 members only

Marijuana Class

2A Marina Blvd, Bldg. C, RM#205 2:30 p.m. to. 5:00 p.m.

Members $65 Non Members $85

Mold and Fungi Awareness Bldg. C, RM#205

9:00 am - 12:00pm

Members $100 Non Members $150

Airbnb Seminar

2A Marina Blvd, Bldg. C, RM#205 2:30 p.m. to. 5:00 p.m.

Members $65 Non Members $85

TUESDAY, FEBRUARY 18

MONDAY, FEBRUARY 24

THURSDAY, MARCH 19

THURSDAY, MARCH 26

Fort Mason Center

Jewish Community Center

Fort Mason Center

Fort Mason Center, Building A

Rodents 101

2A Marina Blvd, Bldg. C, RM#230 6:00 p.m. to. 8:30 p.m.

Members $65 Non Members $85

SFAA Member Mtg.

3200 California Street Kanbar Hall

6:00 p.m. to 8:00 p.m.

2A Marina Blvd, Bldg. C, RM#205 6:00 p.m. to. 8:30 p.m.

Members $65 Non Members $85

WEDNESDAY, FEBRUARY 26

TUESDAY, MARCH 31

Fort Mason Center

and Roommates

Fair Housing 101

2A Marina Blvd, Bldg. C, RM#235 6:00 p.m. to. 8:30 p.m.

Members $65 Non Members $85

SFAA offices will be closed on Monday, February 17 for President’s Day.

Nuisance Tenants Class

FEBRUARY 2020 | SF APARTMENT MAGAZINE

SFAA Annual Trade Show 2A Marina Blvd

4:00 p.m. to 7:00 p.m.

Master Tenants, Subtenants Fort Mason Center

2A Marina Blvd, Bldg. C, RM#205 6:00 p.m. to. 8:30 p.m.

Members $65 Non Members $85

SFAA FEBRUARY MEMBER MEETING MONDAY, FEBRUARY 24, 2020 JEWISH COMMUNITY CENTER 3200 CALIFORNIA STREET KANBAR HALL 6:00 P.M. TO 8:00 P.M. TOPIC: MARCH 3 ELECTION & TAX OVERVIEW SPONSOR: ALLISON CHAPLEAU, VANGUARD COMMERCIAL BROKERAGE & AEC ALARMS join online at sfaa.org or call 415.255.2288

2020 join online at sfaa.org or call 415.255.2288

SAN FRANCISCO’S

RENT BOARD FEE

$25.00

Chapter 37A of San Francisco’s Administrative Code allows the city to collect a per-unit fee for each residential dwelling unit that is subject to the San Francisco Rent Ordinance. This fee defrays the entire cost of operation of the Rent Board. This fee is billed to the landlord each year on the property tax statement sent in November, but the law permits landlords to collect a portion of the Rent Board fee from those tenants in occupancy as of November 1 of each year. A landlord is allowed to collect 50% of the cost of the fee from the tenant. If you have not collected Rent Board fees in the past, you can collect back to 1999. ALLOWABLE RENT BOARD FEE COLLECTABLE FROM TENANTS 2019-2020

$25.00

2018-2019

$22.50

2017-2018

$22.50

2016-2017

$20.00

2015-2016

$18.50

SFAA’S

TENANT SCREENING SERVICE THROUGH INTELLIRENT STEP 1:

Create a free account at sfaa. myintellirent.com/agent-signup. STEP 2:

Invite an applicant to apply via an online application customized to SFAA’s criteria. You can also publish your available rental on Intellirent across mulitple ILSs. RATES

Intellirent is your free, online rental application and property marketing tool, partnered with Transunion to instantly return complete credit reports and nationwide eviction notices. Renters pay the $40 application fee, which covers your costs. For more information, simply create your free account or go to sfaa.org and choose the “Resources” tab. Then select “Tenant Screening.” Please note that the maximum you can charge a tenant for screening services is $49.12. CONTACT INTELLIRENT FOR MORE INFORMATION:

415-849-4400

CAPITAL IMPROVEMENTS

The capital improvement interest rates for 3/1/19 through 2/29/20 are listed below: AMORTIZATION

INT. RATE

MULTIPLIER

7 YEARS

2.8%

.01312

10 YEARS

2.9%

.00961

15 YEARS

3.0%

.00691

20 YEARS

3.0%

.00555

INTEREST ON DEPOSITS Deposits include all tenant monies that the owner holds, regardless of what they are called. At the landlord’s option, the payment may be made directly to the tenant or by allowing the tenant to deduct the amount of interest due from the rental payment. INTEREST ON DEPOSITS PERIOD

AMOUNT

03/01/19 - 02/29/20

2.2%

03/01/18 - 02/28/19

1.2%

03/01/17 - 02/28/18

0.6%

03/01/16 - 02/28/17

0.2%

2014-2015

$18.00

03/01/15 - 02/29/16

0.1%

2013-2014

$14.50

03/01/14 - 02/28/15

0.3%

2012-2013

$14.50

03/01/13 - 02/28/14

0.4%

2011-2012

$14.50

03/01/12 - 02/28/13

0.4%

2010-2011

$14.50

03/01/11 - 02/29/12

0.4%

2009-2010

$14.50

03/01/10 - 02/28/11

0.9%

2008-2009

$14.50

03/01/09 - 02/28/10

3.1%

2007-2008

$13.00

03/01/08 - 02/28/09

5.2%

03/01/07 - 02/29/08

5.2%

2006-2007

$11.00

03/01/06 - 02/28/07

3.7%

2005-2006

$10.00

2004-2005

$11.00

2003-2004

$21.50

2002-2003

$21.50

ALLOWABLE RENT INCREASES

2020 – 2021: 1.8%

Effective March 1, 2020, through February 28, 2021, the allowable annual rent increase is 1.6%. This amount is based on 60% of the increase in the Consumer Price Index for all urban consumers in the Bay Area. A history of all allowable increases and their effective periods is provided. ALLOWABLE RENT INCREASES PERIOD

AMOUNT

03/01/20 - 02/29/21

1.8%

03/01/19 - 02/29/20

2.6%

03/01/18 - 02/28/19

1.6%

03/01/17 - 02/28/18

2.2%

03/01/16 - 02/29/17

1.6%

03/01/15 - 02/29/16

1.9%

03/01/14 - 02/28/15

1.0%

03/01/13 - 02/28/14

1.9%

03/01/12 - 02/28/13

1.9%

03/01/11 - 02/29/12

0.5%

03/01/10 - 02/28/11

0.1%

03/01/09 - 02/28/10

2.2%

03/01/08 - 02/28/09

2.0%

03/01/07 - 02/29/08

1.5%

03/01/06 - 02/28/07

1.7%

SAN FRANCISCO RENT BOARD 25 Van Ness Avenue #320 San Francisco, CA 94102 415-252-4600 www.sfgov.org/rentboard

CONTACT THE SAN FRANCISCO RENT BOARD FOR MORE INFORMATION

415-252-4600 sfgov.org/rentboard

CONTACT THE SAN FRANCISCO RENT BOARD FOR MORE INFORMATION

415-252-4600

& information

sfgov.org/rentboard

SF APARTMENT MAGAZINE | FEBRUARY 2020

sfaa professional

services directory 1031 TAX DEFERRED EXCHANGE SERVICES

FIRST AMERICAN EXCHANGE COMPANY 415-244-1339 www./firstexchange.com/ HERITAGE CAPITAL ADVISORS Eric Scaff 415-834-1031 www.heritagecap.com LAWYERS EQUITY EXCHANGE Brian Fogarty 415-701-1234 www.lex1031.com

ACCOUNTANTS

SHWIFF, LEVY & POLO LLP Elizabeth Shwiff 415-291-8600 x232 www.slpconsults.com

ALARM COMPANY

AEC ALARMS Michelle Rogers 408-298-8888 x123 www.aec-alarms.com/

ARCHITECTURE

OPENSCOPE STUDIO ARCHITECTS Mark Hogan 415-891-0954 www.openscopestudio.com Q ARCHITECTURE Dawn Ma www.que-arch.com

415-695-2700

ASSOCIATIONS

PROFESSIONAL PROPERTY MANAGEMENT ASSOCIATION J.J. Panzer www.ppmaofsf.org

ATTORNEYS

BORNSTEIN LAW Daniel Bornstein, Esq. www.bornstein.law CHONG LAW Dolores Chong DENNIS C. HYDE Dennis C. Hyde hydelaw@pacbell.net

415-490-9020

LAW OFFICE OF KEVIN P. GREENQUIST Kevin Greenquist 415-977-0444x234 www.ztalaw.com

FRIED & WILLIAMS LLP Clifford E. Fried www.friedwilliams.com

415-421-0100

LAW OFFICES OF KAREN Y. UCHIYAMA Karen Y. Uchiyama 415-563-9300 karen@uchlegal.com

GOLDFARB & LIPMAN LLP Erica Williams 510-836-6336 eorcharton@goldfarblipman.com goldfarblipman.com

MASTROMONACO REAL PROPERTY LAW GROUP Leonard Mastromonaco 415-354-2702 len@mastrolawgroup.com

HANSON BRIDGETT LLP Brett Gladstone www.hansonbridgett.com

415-995-5065

MATLIN & ASSOCIATES Shauna L. Matlin, Esq. 415-305-5637 www.sfevictionattorney.com

HERZIG & BERLESE Barbara Herzig bherzig@hbcondolaw.com

415-861-8800

MCLAUGHLIN SANCHEZ, LLP Michael McLaughlin 415-655-9753 www.msllp.law

JACOBSON LAW PC Isaac@jacobsonlawsf.com 415-421-0100 KAUFMAN, DOLOWICH, VOLUCK Ashley Klein 415-926-7612 aklein@kdvlaw.com LAW OFFICES OF FRANCISCO GUTIERREZ Francisco Gutierrez 415-805-6508 francisco@gtzlegal.com LAW OFFICE OF MICHAEL HEATH Michael Heath 415-931-4207 Mheath_law@sbcglobal.net THE LAW OFFICES OF KIMBALL, TIREY & ST. JOHN LLP Daniel Kimball 800-525-1690 www.kts-law.com LAW OFFICES OF DENISE A. LEADBETTER Denise Leadbetter 415-713-8680 www.leadbetterlaw.com

415-409-7611

LAW OFFICES OF SCOTT T. OKAMOTO Scott T. Okamoto 415-766-5871 www.scottokamotolaw.com

415-438-7807

LAW OFFICES OF DANIEL PICCININI Daniel Piccinini 415-345-8610 danielpiccinini@att.net

415-753-3811

DOWLING & MARQUEZ, LLP Jak S. Marquez 415-977-0444 x232 www.dowlingmarquez.com FRANK KIM ESQ., EVICTION ASSISTANCE Jo Biel 415-752-6070

FISHER & PHILLIPS, LLP Jason Gellar www.fisherphillips.com

FEBRUARY 2020 | SF APARTMENT MAGAZINE

LAW OFFICES OF LAWRENCE M. SCANCARELLI Lawrence M. Scancarelli 415-398-1644 www.sfrealestatelaw.com THE LAW OFFICE OF ED SINGER Edward Singer 650-393-5862 www.edsinger.net

MILLAR AND ASSOCIATES, APLC James Millar 415-981-8100 x101 Millar-law.com NICHOLAS GOLDMAN LAW Nicholas Goldman 415-350-8740 nicholas@nicholasgoldmanlaw.com O’GRADY LAW GROUP John O’Grady john@ogradylaw.com www.ogradylaw.com

415-986-8500

REUBEN, JUNIUS & ROSE, LLP Kevin Rose 415-567-9000 www.reubenlaw.com TOUR-SARKISSIAN LAW OFFICES Christine Tour-Sarkissian 415-626-7744 www.tslo.com TRN LAW ASSOCIATES Tiffany Norman tiffany@trnlaw.com

415-823-4566

WASSERMAN-STERN David Wasserman 415-567-9600 www.wassermanstern.com WIEGEL LAW GROUP Andrew J. Wiegel www.wiegellawgroup.com

415-552-8230

ZACKS, FREEDMAN & PATTERSON, P.C. Andrew M. Zacks 415-956-8100 www.zfplaw.com ZANGHI TORRES ARSHAWSKY, LLP John P. Zanghi 415-977-0444 www.zatlaw.com

BEDBUG DETECTION

SCENT TEK Brent & Kevin Youngblood 415-933-0879 www.scent-tek.com

CLEANING SERVICES MARVEL MAIDS Sherri Jessen www.marvelmaids.com

415-546-8000

OPTIMUS BUILDING SERVICES Claudia Giraldo 650-290-4607 optimusbuildingservices.com PUMA POWER WASH Tiger Guy 415-825-2559 info@pumapowerwash.com www.pumapowerwash.com

CONSTRUCTION

CURRENT CONSTRUCTION David Breslin 415-969-6915 office@currentcon.com www.currentconstruction.com

CONSULTANTS: PERMITS & PLANNING

CENTER FOR SUSTAINABLE ENERGY Sarah Bliss 858-633-8099 sarah.bliss@energycenter.org EDRINGTON AND ASSOCIATES Steven Edrington 510-749-4880 steve@edringtonandassociates.com

CONTRACTORS

AGUILEAR CONSTRUCTION COMPANY Javier Aguilear 707-495-3932 javier@aguileraco.com

CORPORATE RENTALS AMSI Robb Fleischer www.amsires.com

415-447-2020

CREDIT REPORTING

INTELLIRENT Cassandra Joachim www.myintellirent.com

415-849-4400

ELEVATOR SERVICES KONE ELEVATORS Brandon John Edwards www.kone.us

415-518-5297

ENERGY SERVICES / GAS & ELECTRIC

PACIFIC GAS & ELECTRIC COMPANY Sebastian Conn 415-972-5201 www.pge.com

ENVIRONMENTAL CONSULTING

A-1 CERTIFIED ENVIORNMENTAL TESTING/DUCT CLEANING Carl Gibbons 888-217-2719 chelseap60@hotmail.com a-1certifiedenvironmentalservices.com

P.W. STEPHENS INC. Sheri Buenz sherib@pwsei.com

510-651-9506

FIRE ESCAPE INSPECTION & MAINTENANCE ESCAPE ARTISTS Jabal Engelhard www.sfescapeartists.com

415-279-6113

GREAT ESCAPE FIRE ESCAPE SERVICE, INC. Rich Henderson 415-566-1479 www.greatescapeinc.com

FIRE PROTECTION CONTRACTORS

BATTALION ONE FIRE PROTECTION Tim Morse 510-653-8075 www.battaliononefire.com COMMERCIAL FIRE PROTECTION, INC. Laine Sims 925-300-9534 www.fireprotected.com MAZZY’S FIRE PROTECTION Scott Mazzarella 415-665-5553 www.mazzysfire.com

FURNITURE RENTALS

BROOK FURNITURE RENTAL — NORCAL Mary Baird 408-720-1252 www.bfr.com

GARBAGE COLLECTION SERVICES

RECOLOGY GOLDEN GATE RECYCLING Minna Tao 415-575-2423 recologysf.com RECOLOGY SUNSET SCAVENGER Dan Negron 415-330-2911 recologysf.com

HARDWARE GRAINGER Mark D. Sheddon

800-472-4643

INSURANCE COMPANIES

ARM MULTI INSURANCE SERVICES Lisa Isom 866-913-6293 www.arm-i.com BARBARY INSURANCE BROKERAGE Gerald Becerra 415-788-4700 www.barbaryinsurance.com

INTERNET SERVICES PROVIDERS

COMCAST/XFINITY Michael Juliano www.xfinity.com

925-495-9922

LAUNDRY EQUIPMENT

EXCALIBUR LAUNDRIES Richard Lisowski 415-884-2238 www.excaliburlaundries.com WASH MULTIFAMILY LAUNDRY SYSTEMS Cathy Barsotti 650-340-8054 www.weblaundry.com

LENDING / FINANCIAL SERVICES

COUNTERPOINTE SRE David Snow 855-431-4000 www.counterpointeSRE.com FIRST FOUNDATION BANK Michelle Li www.ff-inc.com

415-794-2176

LENDING / FULL SERVICE BANKS

LUTHER BURBANK SAVINGS Gabriel Basso 510-601-2400 www.lutherburbanksavings.com

LENDING / INSTITUTIONS

CHASE APARTMENT LENDING Andre C. Ferrigno 415-644-2171 CHASE COMMERCIAL TERM LENDING Sharon Groenendyk 415-315-8464 www.chase.com/commercialbanking CHASE COMMERCIAL LENDING Ingrid Marlow 650-737-6212

LOCKSMITHS

CROWN LOCK & HARDWARE Joe Schoepp 415-221-9086 WARMAN SECURITY Peter Badertscher www.warmansecurity.com

415-775-8513

MAINTENANCE REPAIR SERVICE

CITY REPAIR SERVICES Fernando Fonesca 415-602-6524 contact@citycarerepair.com

BIDDLE-SHAW INSURANCE SERVICES, INC Greg Holl 415-586-7200 www.biddleshaw.com

MAVEN MAINTENANCE, INC. Craig Lipton 415-829-2207 www.mavenmaintenance.com

COMMERCIAL COVERAGE INSURANCE AGENCY Paul Tradelius 415-436-9800 www.comcov.com

ONE STOP MAINTENANCE & PROPERTY SERVICES Lupe Villaloblos 408-829-0727 www.sf1stop.com

GORDON ASSOCIATES INSURANCE SERVICES Dave Gordon, CLU 650-654-5555x6972 David.gordon@gordoninsurance.com

WEST COAST PROPERTY MANAGEMENT Joseph Keng 415-885-6970 www.wcpm.com

OPTIMUM INSPECTION Elad Gal 510-590-1758 info@optimummoldinspection.com

SF APARTMENT MAGAZINE | FEBRUARY 2020

MEDIATION

THE BAR ASSOCIATION OF SAN FRANCISCO CONFLICT INTERVENTION SERVICE Matthew Tom 415-782-8940 mtom@sfbar.org

MORTGAGE BROKER THE RINCON GROUP Casey Wright

415-622-7450

ONLINE PAYMENT SERVICES IMANAGERENT Hatef Moghimi www.imanagerent.com

916-547-0049

ORGANIC WASTE SOLUTIONS

ECOSAFE ZERO WASTE, INC. Daniel Redick 310-569-0624 ecosafezerowaste.com Daniel@EcoSafeZeroWaste.com

PAINTING CONTRACTORS KRUITPAINTING, INC. Pieter Kruit www.kruitpainting.com

415-254-7818

MODAMAS INC. Gabriela Laz www.modamas.com

415-552-6567

PAC WEST PAINTING INC. Brian Beaulieu 415-457-0724 www.pacwestpaintinginc.com

PETERS PAINTING SERVICES Peter Pantazelos 415-647-4722 www.peterspainting.com TARA PRO PAINTING INC. Brian Layden www.tarapropainting.com

415-334-3277

PAINTING SUPPLIES SHERWIN-WILLIAMS Khuat Hoang Sw7276362@Sherwin.com

415-576-1043

PEST CONTROL

ATCO PEST & TERMITE CONTROL & HOME RESTORATION Richard Estrada 415-898-2282 www.atcopestcontrol.com

property management

CROWN & SHIELD PEST SOLUTIONSPREMIER CANINE DETECTION Aurora Vidaca 415-328-2939 aurora@crownandshieldpestsolutions.com

The following members are SFAA Property Management Members. They fully support the organization and are dedicated to SFAA’s goals. For more information about the benefits of becoming a Property Management Member, contact Maria Shea at maria@sfaa.org or 415-255-2288 x 10.

URGENT ROOTER AND PLUMBING INC. Albert Lee 415-387-8163 urgentrtr@sbcglobal.net

ADVENT PROPERTIES, INC. Benjamin Scott, CCRM 510-289-1184 www.adventpropertiesinc.com

PONTAR REAL ESTATE Merri Pontar 415-421-2877 www.pontarrealestate.com

AMERICAN MARKETING SYSTEMS INC. Robb Fleischer 415-447-2020 www.amsires.com

PROGRESSIVE PROPERTY GROUP Dace Dislere & Joe Gillach 415-515-4329

BERENDT PROPERTIES Craig Berendt 415-608-3050 www.berendtproperties.com CITYWIDE PROPERTY MANAGEMENT Carol Cosgrove 415-552-7300 www.citywidesf.com DEWOLF William Talmage www.dewolfsf.com

415-221-2032

GAETANI REAL ESTATE Paul Gaetani 415-668-1202 www.gaetanirealestate.com GREENTREE PROPERTY MANAGEMENT Mike McCamish 415-828-8757 www.greentreepmco.com J. WAVRO PROPERTY MANAGEMENT James Wavro 415-509-3456 LINGSCH REALTY Natalie M. Drees www.lingschrealty.com

415-648-1516

PROPERTY FORCE, INC. John M. Way

REAL MANAGEMENT COMPANY J.J. Panzer 415-821-3167 www.RMCsf.com

C.R. REICHEL ENGINEERING CO. INC. Tim Lordier 415-431-7100 www.crreichel.com R & L PLUMBING Larry Bustillos 415- 651-4977 larry@rl.plumbing www.rlplumbingsanfrancisco.com

PRIVATE INVESTIGATOR

WEN ANDASSOCIATES, INC. Hai Hua Wen 650-863-7925 www.sfpiwa.com

PROPERTY MANAGEMENT

ADVENT PROPERTIES, INC. Benjamin Scott, CCRM 510-289-1184 www.adventpropertiesinc.com ALEXANDERSON PROPERTIES Eric Alexanderson 415-285-3737 www.alexandersonproperties.com

RE/MAX UP REAL ESTATE Thomas Nguyen www.uprealproperty.com

415-799-3728

AMORE REAL ESTATE, INC Jerry Hsieh 415-567-4800 www.amoresf.com

S&L REALTY Robert Link www.slrealty-sf.com

415-386-3111

BORN PROPERTY MANAGEMENT Jason Born 650-271-7048 x 111 Jason@bornpm.com

STRUCTURE PROPERTIES Corey Eckert 415-794-0064 www.structureproperties.com WEST & PRASZKER REALTORS Michael Klestoff 415-661-5300 www.wprealtors.com WEST COAST PROPERTY MANAGEMENT Eric Andresen 415-885-6970 www.wcpm.com

members FEBRUARY 2020 | SF APARTMENT MAGAZINE

415-589-3945

PROPERTY MANAGEMENT SYSTEMS Michelle L. Horneff-Cohen 415-661-3860 www.propertymanagementsystems.net

PLUMBING SERVICES

BROOKFIELD PROPERTY GROUPPRESIDIO LANDMARK Jon King 855-327-5376 jon.king@brookfieldproperties.com CHANDLER PROPERTIES Carolyn Chandler 415-921-5733 www.chandlerproperties.com CITYWIDE PROPERTY MANAGEMENT Carol Cosgrove 415-552-7300 www.citywidesf.com DEWOLF REALTY CO. INC. William A. Talmage www.dewolfsf.com

415-221-2032

DJA PROPERTIES Brian James brian@djaproperties.com www.djaproperties.com

SC PROPERTY MANAGEMENT Robert Guglielmi 650-342-3030 bob.guglielmi@scpropsm.com

ALAIN PINEL INVESTMENT GROUP Mirella Webb 415-814-6699 mwebb@apr.com BAY AREA PREMIER PROPERTIES Peter Fisler 415-606-6621 www.bayareapremierproperties.com

EBALDC Felicia Scruggs FScruggs@ebaldc.org

510-287-5353

SAN FRANCISCO STATE UNIVERSITY Thanh-Huyen Thi Tran 415-405-4000 employee_housing@sfsu.edu

EQUITY ONE Brenda M. Obra www.equity1sf.com

415-441-1200

SHARVEST PROPERTY MANAGEMENT, LLC Timothy D. Gilmartin 650-347-2020 tim@thegilmartins.com

BIG TREE PROPERTIES Evan Matteo 415-305-4931 evan@bigtreeproperties.com

GAETANI REAL ESTATE Paul Gaetani www.gaetanireality.com

415-668-1202

SIERRA PROPERTY PROFESSIONALS Sonali Herrera sierrappinc@gmail.com

COLDWELL BANKER COMMERCIAL NRT Steven Caravelli 415-229-1367 steven.caravelli@cbnorcal.com

SKYLINE PMG, INC. Nicholas Bowers 415-968-9903 Nicholas@skylinepmg.com

COLLIERS INTERNATIONAL-JAMIE KENDALL Jamie Kendall 415-788-3100 jamie.kendall@colliers.com

STRUCTURE PROPERTIES Corey Eckert 415-794-0064 www.structureproperties.com

COLLIERS INTERNATIONAL- JAMES DEVINCENTI James Devincenti 415-288-7848 www.THEDLTEAM.com

GEORGE GOODWIN REALTY, INC. Chris Galassi 415-681-1265 www.goodwin-realty.com GREENTREE PROPERTY MANAGEMENT Mike McCamish 415-828-8757 www.greentreepmco.com HANFORD•FREUND & CO. J. Timothy Falvey www.hanfordfreund.com

415-981-5780

SUTRO PROPERTY MANAGEMENT, INC. Salman Shariat 415-341-8774 www.SutroProperties.com

HOGAN & VEST INC. Simon Wong simon@wongsf.com

415-237-6240

THRIVE PROPERTY MANAGEMENT, INC. Giovani Franco 650-296-3880 www.thrivecommunities.com/

INCOME PROPERTY SPECIALISTS Clayton Llewellyn 408-446-0848 www.ipsmanagement.cc JD MANAGEMENT GROUP, INC. Jonathan Davis 510-387-7792 jonathan.davis@jdmginc.com LINGSCH REALTY Natalie M. Dress www.lingschrealty.com

415-648-1516

MERIDIAN MANAGEMENT GROUP Randall Chapman 415-434-9700 www.mmgprop.com MYND MANAGEMENT, INC. Stacy Winship 510-306-4440 www.mynd.co NEW GENERATION INVESTMENTS Jonathan Ng 415-735-8233 jtng.ngi@gmail.com PACIFIC UNION INTERNATIONAL PROPERTY MANAGEMENT Susan Lucas 415-722-4724 www.pacunionpm.com PONTAR REAL ESTATE Merri Pontar 415-421-2877 www.pontarrealestate.com PROGRESSIVE PROPERTY GROUP Dace Dislere 415-794-9727 www.progressivesf.com PROPERTY MANAGEMENT SYSTEMS Michelle L. Horneff-Cohen, Broker, CCRM, MPM®, RMP® 415-661-3860 www.propertymanagementsystems.net RAMSEY PROPERTIES Brian E. Ramsey 415-474-5175 Brian@RamseyPropertiesSF.com REAL MANAGEMENT COMPANY J.J. Panzer 415-821-3167 www.RMCsf.com ROCKWELL PROPERTIES Mark Kaplan 415-398-2400 propertymanagement@rockwellproperties.com

WEST COAST PROPERTY MANAGEMENT Eric Andresen 415-885-6970 www.wcpm.com WEST & PRASZKER REALTORS Michael Klestoff 415-699-3266 www.wprealtors.com

PROPERTY MANAGEMENT SOFTWARE DROPLIT, INC. Stephen Westerfield stephen@droplit.io

212- 235-7877

MANAGE CASA INC. Debe Koch 415-886-3535 accounting@managecasa.com PROPER David Berens david@proper.chat

415-528-7211

STESSA Victor Perez www.stessa.com

626-524-4931

YARDI Kelly Krier kelly.krier@yardi.com

805-699-2040

REAL ESTATE APPRAISALS HARPER & ASSOCIATES Jay Harper JHARPSF@att.net

415-674-9243

MARK WATTS COMMERCIAL APPRAISAL Mark Watts 415-990-0025 www.markwattscommercialappraisal.com

REAL ESTATE BROKERS & AGENTS

ALAIN PINEL INVESTMENT GROUP Mark Bonn 415-614-4354 mbonn@apr.com ALAIN PINEL INVESTMENT GROUP Jay Greenberg 415-593-8615 www.aprinvestmentgroup.com

COLLIERS INTERNATIONAL Brian Leung 415-288-7881 www.brian-leung.com COLLIERS INTERNATIONAL Payam Nejad 415-288-7872 www.colliers.com/payam.nejad COMPASS COMMERCIAL BROKERAGE Adam Filly 415-516-9843 adam@adamfilly.com COMPASS COMMERCIAL BROKERAGE Chris J. Connor chris.oconnor@compass.com FERRIGNO REAL ESTATE Chris Ferrigno 415-641-0661 www.ferrignorealestate.com KILBY STENKAMP-VANGUARD PROPERTIES Kilby Stenkamp 415-370-7582 LESLIE BURNLEY Leslie Burnley leslie.j.burnley@gmail.com leslieburnley.com

415-717-8709

MARCUS & MILLICHAP David Nelson 415-312-2245 dnelson@MarcusMillichap.com MARCUS & MILLICHAP Sanford Skeie 415-625-2153 www.marcusmillichap.com NEWMARK KNIGHT FRANK Matthew C. Sheridan 415-273-2179 aptgroupsf.com PACIFIC UNION COMMERCIAL Stephen Pugh spugh@pacunion.com S&L REALTY Robert Link www.slrealty-sf.com

415-386-3111

SHAMROCK REAL ESTATE COMPANY Trent Moore 415-359-2400 www.shamrocksf.com STEELE PROPERTIES Ryan Steele 415-881-7762 www.steeleproperties.com TOUCHSTONE COMMERCIAL PARTNERS Matthew Gorman 415- 539-1118 mattgorman@tcpre.com

SF APARTMENT MAGAZINE | FEBRUARY 2020

sfaa sfaa 2020 membership application

Thank you for joining the San Francisco Apartment Association. SFAA is dedicated to educating, advocating for and supporting the Rental Housing Community so that its members operate ethically, fairly and profitably. Please consult a tax preparer in advance to determine deductibility for your tax situation. Membership fees are subject to change. MEMBERSHIP LEVEL & COST

Base Fee

Units Fee

1-50

$385 +

$6.45 per unit =

51-250

$475 +

$6.45 per unit =

251-500

$675 +

$6.45 per unit =

501-1,000

$875 +

$6.45 per unit =

1,001

$1,375 +

$6.45 per unit =

TOTAL UNIT AMOUNT:

Unit Fee

1-50

$485 +

$3.95 per unit =

51-250

$575 +

$3.95 per unit =

251-500

$775 +

$3.95 per unit =

501-1,000

$975 +

$3.95 per unit =

1,001

$1,475 +

MIRACLE METHOD OF SAN FRANCISCO Claire Gray 415-673-4211 www.miraclemethod.com

RENT BOARD PETITIONS

PROPERTY MANAGEMENT SYSTEMS Michelle L. Horneff-Cohen 415-661-3860 www.propertymanagementsystems.net REAL MANAGEMENT COMPANY Melinda Greene 415-230-8895 www.RMCsf.com

TOTAL AMOUNT:

RENT BOARD PASSTHROUGHS Kim Boyd Bermingham 415-333-8005 www.rentboardpass.com

ASSOCIATE MEMBER DUES: $495 CONTACT INFORMATION

RENTAL LISTING SERVICES

Contact Person

AIRBNB Lorie McBrien lorie.mcbrien@airbnb.com www.airbnb.com

Company/Title Address City

State

Zip

Website

RESIDENTIAL LEASING

PAYMENT METHOD Check

Amex

Visa

3 Digit Security Code

Card #

Expiration Date

Cardholder Name

Billing Zip Code

Authorized Signature

Date HOW DID YOU HEAR ABOUT US?

Referral From

Postcard/Mailer

Magazine

Website

Rent Board

Other

San Francisco Apartment Association 265 IVY STREET | SAN FRANCISCO, CA | 94102 | PHONE 415-255-2288 | FAX 415-255-1112

FEBRUARY 2020 | SF APARTMENT MAGAZINE

949-422-7166

APARTMENT LIST Alex Mashburn 678-467-0411 amashburn@apartmentlist.com

Mobile Phone Email Address

REAL ESTATE INVESTMENTS

REFINISHING / RESURFACING SERVICE

$3.95 per unit =

TOTAL UNIT AMOUNT:

ZEPHYR REAL ESTATE Dawn Cusulos 415-678-8854 dawncusulos@zephyrre.com

URBAN GROUP REAL ESTATE Louis Cornejo 415-863-1775 louis@urbangroupsf.com

TOTAL AMOUNT:

Base Fee

ZEPHYR COMMERCIAL Terrence Jones 415-786-2216 terrence@terrencejonesSF.com www.terrencejones.com

MARCUS MILLICHAP Clinton C. Textor III 415-425-9123 www.marcusmillichap.com

MANAGEMENT COMPANY DUES Units

WEST & PRASZKER REALTORS Michael Klestoff 415-312-2245 klestoffmre@aol.com

ALAIN PINEL INVESTMENT GROUP Trigg Splenda 415-593-8616

REGULAR MEMBER DUES Units

VANGUARD COMMERCIAL BROKERAGE Allison Chapleau 415-516-0648 www.allisonchapleau.com

BERENDT PROPERTIES Craig Berendt 415-608-3050 www.berendtproperties.com GAVIN COOMBS COMPANIES INC. Gavin Coombs 415-509-4782 www.rentalradar.com J. WAVRO ASSOCIATES James Wavro www.jwavro.com

415-509-3456

HAMILTON FAMILY CENTER Mayo Lunt 510-763-8540 x230 www.hamiltonfamiles.org LINGSCH REALTY Natalie M. Drees www.lingschrealty.com

415-648-1516

RELISTO Eric Baird www.relisto.com

415-236-6116

RENTINGSF David Chesnosky dcrentsf@gmail.com

415-218-3700

RENTSFNOW Kathy Claussen kclaussen@veritasinv.com

415-762-0213

SAN FRANCISCO STATE UNIVERSITY Thanh-Huyen Thi Tran 415-405-4000 employee_housing@sfsu.edu

ad index NEED A PROFESSIONAL

CONTRACTOR OR VENDOR?

STRUCTURE PROPERTIES Corey Eckert 415-794-0064 www.structureproperties.com

ATTORNEYS

SECURITY

BANKING & LENDING SERVICES

ADT-MULTI FAMILY Jeanette Mendez jjmendez@adt.com www.adt.com/smart-

562-712-7504

MARINA SECURITY SERVICES, INC. Sam Tadesse 415-722-1168 stadesse@marinasecurities.com www.marinasecurities.com

SEISMIC MANUFACTURER QUAKE BRACING, LLC Thor Matteson info@quakebracing.com

510-495-1575

SEISMIC RETROFIT & STRUCTURAL ENGINEERING BAI CONSTRUCTION Behnam Afshar www.baiconstruction.com

510-595-1994

SGDM, LLC George Mak www.sgdmllc.com

415-462-0619

Coldwell Banker Luther Savings Bank

STEEL CORE BUILDERS, INC. Shahram Ghodsian 415-331-0500 www.steelcorebuilders.com

64 36 35 52

CONSTRUCTION & RENOVATION SERVICES

Maven Maintenance Pribuss Engineering W. Charles Perry West Coast Premier Construction FIRE ESCAPE SERVICE

Great Escape Fire Escape LOCKSMITHS

Crown Lock & Safe Warman Security PAINTING CONTRACTORS

Pac West Painting Peter’s Painting Services PETITION SERVICES

Rent Board Passthroughs

SIMPSON, GUMPERTZ & HEGER INC. Kenneth T. Tam 415-495-3700 www.sgh.com

W. CHARLES PERRY Charles Perry www.wcharlesperry.com

Dowling & Marquez, LLP Fried & Williams LLP

PROPERTY MANAGEMENT & MAINTENANCE & RESIDENTIAL LEASING

Berendt Properties Gaetani Real Estate, Inc. Real Management Company Rentals in SF S&L Property Management West Coast Property Management

36 65 66 65 62 51 62 51 62 49

REAL ESTATE BROKERS

Amore Real Estate 64 Colliers / DeVincenti 2 Compass 27 Compass / Antonini 13 Compass / Bonn & Webb 25 Compass / Filly 11 Compass / Greenberg & Splenda 3 Compass / Pugh 23 Kay Properties & Investments, LLC 17 Marcus & Millichap 18-19 Newmark Knight Frank / Sheridan & Boersma 67 Vanguard Commercial / Chapleau 9 Vanguard Properties / Stack 49 Vanguard Properties / Kilby Stenkamp 51 Zephyr / Terrence Jones 15 SECURITY

ADT Multifamily

Acceptance of an advertisement by this magazine does not necessarily constitute any endorsement or recommendation by SFAA, express or implied, of the advertiser or any goods or services offered. Advertisers in red are Associate Members of SFAA.

6 68 66 37 31 52

650-638-9546

WEST COAST PREMIER CONSTRUCTION, INC. Homy Sikaroudi, PhD, PE 510-271-0950 www.wcpc-inc.com

SUBMETERS

LIVABLE Daniel Sharabi www.livable.com

415-937-7283

TENANT PLACEMENT & LISTING REALPAGE Stacy Blackwell www.realpage.com

972-820-3015

RENTALS IN S.F. Jackie Tom www.rentalsinsf.com

415-409-3263

SF APARTMENT MAGAZINE | FEBRUARY 2020

• COMMERCIAL • RESIDENTIAL • EXTERIOR • INTERIOR

• RESTORATION • WATERPROOFING • ENVIRONMENTAL • COLOR

STRUCTURE PROPERTIES Corey Eckert 415-794-0064 www.structureproperties.com SUPER-TENANT Ashwin Chandra ash@super-tenant.com

415-309-9356

ZUMPER INC. Diana James diana@zumper.com

949-702-1508

WATER CONSERVATION SERVICE SF PUBLIC UTILITIES COMMISSION Chandra Johnson 415-554-0704 www.conserve.sfwater.org

WATER DAMAGE SERVICE

FIRE AND WATER DAMAGE RECOVERY Maria Neumann 800-886-1801 www.waterdamagerecovery.net

WATERPROOFING

KELLEY PAINTING AND WATERPROOFING Mitchell Kelley 415-847-7883 www.kelleypaintingandwaterproofing.com

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Top-Tier Talent… continued from page 34

exceptional accounting professionals in

factor in the resident–resident manager

the industry. When asked what part of his

relationship. “Being 100% present is cru-

leasing.” Her success also comes from her

job he likes the most, Winta enthusiasti-

cial because it shows care and builds trust.

dedication and hard work. She’s always

cally responded “I love them all!” This is

Trust builds a community.”

willing to put in long hours when neces-

Winta’s first Trophy award. He was “sur-

sary, and more than happy to help others

prised” when he found out he won the

This was Katherine’s first Trophy Award

excel in their own careers. “I am proud

award, and he keeps it on his desk.

nomination, and she was thrilled upon

that I went for a career path that I enjoy, and of having a team that is great at leasing and loves leasing.”

Onsite Leasing Consultant of the Year Gerlynn Bernados, The Fillmore Center, Greystar

Maintenance Technician of the Year Edgar Garcia, 2B Living “It’s been the most rewarding for me to be recognized for all of my hard work,” said

finding out she won. She keeps her Trophy at home next to a photo of her daughter as a “reminder of why I strive to do my best. The possibilities are endless!”

Award has been his “crowning achieve-

Property Manager of the Year Bianca Stark-Falcone, Trinity SF

ment” so far. He attributes his success to

2019 was quite a busy year for Bianca,

While this is just Gerlynn’s first year in

his ability to solve residents’ problems of

who worked with Recology on their

the industry, she’s a natural. She believes

all sizes, big and small, as well as an ea-

Zero Waste goal, in addition to her day-

her success comes from her believing in

gerness to continue to learn and improve

to-day responsibilities. Bianca considers

her product and her ability to sell that

in his role. His positive attitude and work

herself a “teacher at heart,” and takes ex-

product. To date, she considers her recent

environment surely help. He describes his

tra care when training and working with

promotion after only six months on the

career as “truly rewarding” and his col-

staff. She’s most proud when she sees

job and her SFAA Trophy Award as her

leagues as “ecstatic” upon learning of his

employees get promoted and realize their

biggest accomplishments. After the event,

win. He has his Trophy Award displayed

own achievements within the company.

she showcased her Trophy Award next to

in the 2B Living office.

“I love working with people and creating

her Christmas tree, proudly displayed for

Edgar, who added that the SFAA Trophy

a better environment for employees and

Her favorite part of the job is getting to

Customer Service Professional of the Year Ebe Kiis, Veritas

know people from all over the world. “San

In fewer than two years, Ebe has received

Bianca was “stunned.” She described the

Francisco is so diverse, you get to see every-

two promotions at Veritas, and she’s been

experience as “an amazing feeling.”

one from everywhere!”

recognized by the SFAA with a Trophy

friends and family.

our residents.” When she received her Trophy Award,

to keep the streak going.” She says the

Resident Services Manager of the Year Jessica Young, Park Merced

most effective way to find success in this

Jessica surely knows what it takes to work

Blessie’s favorite part about being an

industry is to truly listen. “The majority of

in this industry as this is her second Trophy

administrative professional is that she is

clients simply want to be heard. The most

Award. She won in 2018 for best assistant

able to work with and help everyone in the

important skills to have in customer ser-

manager of the year. “Being recognized

company. “I’m not limited when it comes

vice is patience and the ability to listen.”

by the SFAA is a wonderful feeling,” she

to extending my assistance,” she explains.

Ebe placed her Trophy on her work desk

described. Jessica says her success comes

While her colleagues at Trinity SF certainly

in her home to “remind herself how hard

from her ability to provide and love for ex-

appreciate her dependability and willing-

work can pay off.”

cellent customer service, which has always

Administrative Professional of the Year Blessie Barcelona, Trinity SF

ness to collaborate, they also appreciate her

Award. “I’m very proud of my achievements at Veritas, and I’m working hard

been a “passion” of hers. In addition to

genuine personality and honesty.

Resident Manager of the Year Katherine Lara, Greystar

Blessie felt “surreal” when her named was

All of us in the industry know that resident

called at the Trophy Awards and considers

managers work hard, but Katherine Lara

the award her professional achievement

takes this to the next level. According to

She considers this Trophy Award her

that she is most proud of. She plans to dis-

Katherine, her success comes from under-

biggest professional achievement so far,

play her prized Trophy on her desk.

standing that she is working with people

and she plans to continue growing in

in regards to their home, their safe haven.

her role and career. “I’m lucky to have

She explains, “Being able to sympathize

fantastic leaders and a wonderful

Accounting Professionals of the Year Winta Pang, Gaetani Real Estate

customer service, Jessica says that, “giving residents and team members a platform to be heard is crucial.”

and connect with residents is the magic

team who all share the same mission:

Winta’s strong work ethic and passion

that can turn around most situations.” She

make Parkmerced a great place to

for his career make him one of the most

also emphasized “trust” as an important

live and work. SF APARTMENT MAGAZINE | FEBRUARY 2020

Industry Partner R & L Plumbing According to Mark Bush, VP of operations and quality assurance at R&L Plumbing, the key to success in this industry is exceptional and personal customer care. “By far, the number one thing is listening to our customers, supporting them…and always being available, responsive, and fair.” To be even more accessible to customers, R&L Plumbing built its staff with a “combina-

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to plumbing because it provided a service I believe in, I was good at it, and I wanted to do it the right way.” He’s now been in business more than 25 years, and after breaking away from the traditional commission-based, flat-rate model, he knows his business is straight-forward and fair, which has attracted the best technicians and loyal customers. His technicians are able to focus on their jobs, not on sales. “My goal is for my staff to be happy in their work, paid well, and able to build happy lives and families.”

Instructor Michelle Horneff-Cohen Michelle Horneff has been working with the SFAA for 20 years. We are grateful for everything she’s done for the organization over the years, especially in her current role as instructor, where she helps local rental property owners navigate complicated local laws and make informed and ethical

decisions. Her collaboration creating the classes and then bringing the material to students is invaluable. “It is so rewarding for me personally to see the ‘lightbulb’ turn on for students, while at the same time, doing what I love,” she says. “Being honored with this award is the icing on the cake.”

FEBRUARY 2020 | SF APARTMENT MAGAZINE

Board Report… continued from page 14

reality. This list will continue to grow if we

License No. 797467

don’t get serious about the climate we have created. I can assure you that most of the developers made plenty of money and are

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now enjoying themselves in other places, while we are stuck here to suffer through the toxic malaise. And this brings up another point: Most tenant legislation passes at the ballot box because the public perceives us as greedy, aggressive, rich, and wrong. Sure, much of the negativity is fake news, but there is some grain of truth in what “they” say about this industry. Imagine if we all took care of our property, treated tenants fairly, and actually competed amongst ourselves to offer the best product at the most economical price. What would they say then?

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luxury of being anything but tough and unyielding. While I do not profess to speak for everyone’s financial situation, I know

sf.1013.west.coast.premier.indd 1

9/18/13 12:32 PM

that enough of the community could afford to withstand some degree of self-reflection and modification in our practices. And for those on tight budgets, there is nothing worse than being stuck with huge legal bills because of some preventable war. (In many cases, victory is Pyrrhic, because the landlord spent so much to remove the tenant that the rental increase gained will take years to make up for the cost.) So as we begin 2020, think about how we, as an industry, present our product and treat our customers. The laws are simply reactive, and I submit that our past approach may not be producing the best results. Lawyers will find other avenues to make money. Politicians will lose interest with our business if there’s nothing to talk about. The legislatures will find some other industry to overly regulate if they can’t point to any abuses on our end. Think about this call to reform our image and the way we do business, and have a Happy New Year. Dave Wasserman is an SFAA Board Member and Rent Board Commissioner and may be reached at dpw42@georgetownedu.com.

SF APARTMENT MAGAZINE | FEBRUARY 2020

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