SF APARTMENT magazine
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Plus: San Francisco Apartment Association December 2021 / $7.00
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JAY GREENBERG
Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws. License Number 01527235. All materials presented herein is intended for informational Purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any descriptions. This is not intended to solicit property already listed.
SENIOR SALES ASSOCIATE COMPASS COMMERCIAL
415.308.6560 TRIGG@TRIGGSPLENDA.COM DRE 01484698
SF APA magazine
SF APARTMENT
contents
Features
20
Turning a Corner
by MAYOR LONDON BREED
32
From the Top by PAM MCELROY
40
Mixed-Use Boost by TERRENCE JONES
20 4
DECEMBER 2021 | SF APARTMENT MAGAZINE
PARTM Columns
Membership
8
18
Cars to Casas
Out with the Old
The News
12
Market View
Trend Alert
by NATALIE DREES
44
On the Up & Up
Legal Q&A
by JAY GREENBERG
Checks & Balances by VARIOUS AUTHORS
56
Photos from the 2021 Trophy Awards Celebration
64
Calendar
66
Professional Services Directory
20
70
Membership Application
SF APARTMENT MAGAZINE | DECEMBER 2021
5
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6
DECEMBER 2021 | SF APARTMENT MAGAZINE
magazine
SF APARTMENT
San Francisco Apartment Association Office 265 Ivy Street San Francisco, CA 94102 Tel 415-255-2288 Fax 415-255-1112 Email sfaa@sfaa.org Web www.sfaa.org
SFAA Staff Executive Director Janan New
Deputy Director Vanessa Khaleel
Education Specialist Stephanie Alonzo
Government and Community Affairs Charley Goss
Marketing Lara Kisich
Member Services Manager Maria Shea
Accountant Crystal Wang
SFAA Officers President Chris Bricker
Vice President Robert Link Treasurer Jim Hurley
Secretary Mark Henderson
SFAA Directors Eric Andresen, Honor Bulkley, Andre Ferrigno, David Gruber, Kent Mar, Neveo Mosser, J.J. Panzer,
VOLUME XXXIV, NUMBER 12 DECEMBER 2021 Published by San Francisco Apartment Association Publisher Vanessa Khaleel Editor Pam McElroy
Art Director Jéna Safai
Production Manager Cameron Shaw Tel 415-392-3770 or 415-255-2288 Web www.sfaa.org
SF Apartment Magazine (ISSN 1539-8161) Periodicals Postage Paid at San Francisco, California. POSTMASTER: Send address changes to the SF APARTMENT MAGAZINE, 265 Ivy Street, San Francisco, CA 94102. The SF Apartment Magazine is published monthly for $65 per year by the San Francisco Apartment Association (SFAA), 265 Ivy Street, San Francisco, CA 94102. The SF Apartment Magazine is not responsible for the return or loss of submissions or artwork. The magazine does not consider unsolicited articles. The opinions expressed in any signed article in the SF Apartment Magazine are those of the author and do not necessarily reflect the viewpoint of the SFAA or SF Apartment Magazine. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal service or other expert assistance is required, the services of a competent person should be sought. Acceptance of an advertisement by this magazine does not necessarily constitute any endorsement or recommendation by the SFAA, express or implied, of the advertiser or any goods or services offered. Published monthly, the SF Apartment Magazine is distributed to the entire membership of the SFAA. The contents of this magazine may not be reproduced without permission. Publisher disclaims any liability for published articles. Printed by Jostens Printing Co. Copyright @2021 by SFAA.
Bert Polacci, James Sangiacomo, Dave Wasserman
SF APARTMENT MAGAZINE | DECEMBER 2021
7
COLUMN
THE NEWS
Station, Automotive Wash, Gas Station, Parcel Delivery Service, Private Parking Garage, Private Parking Lot, Public Parking Garage, Public Parking Lot, Vehicle Storage Garage, Vehicle Storage Lot, and Motor Vehicle Tow Service.” The legislation would not change this definition. The Mayor’s proposed density excep-
Cars to Casas
tions would apply to all sites with an
Mayor Breed introduced an ordinance to ease requirements for converting areas designated for automobiles to residential housing.
auto-oriented use where residential use is permitted, except that sites with an existing residential use and those that have had a Legacy Business at any point during the 10 years prior to application submittal would not be eligible. As of today, the Legacy Business Registry lists seven automotive/motorcycle businesses as Legacy Businesses (www.legacybusi-
Editor’s Note: State and federal guide-
and streamlining the approval process
lines and legislation are constantly
for eligible residential projects, the
changing regarding COVID-19. For the
legislation hopes to chip away at the
On eligible sites, the legislation would
latest information, resources, financial
housing crisis and incentivize the con-
principally permit up to four dwelling
aid, and forms, visit www.sfaa.org or
struction of new apartment buildings—
units per lot within RH zoning districts.
www.caanet.org/coronavirus.
with a focus on small and medium
In other zoning districts, the legislation
sized projects with at least four units.
would eliminate dwelling unit maxi-
Parking Lots to Housing
ness.org/registry).
mums and would instead regulate the
Mayor London Breed’s “Cars to Casas” or-
For starters, the legislation eliminates
size of residential projects based on the
dinance, introduced on October 19, 2021,
the Conditional Use Authorization
applicable form-based controls (e.g.,
would eliminate the Conditional Use re-
requirement to convert an existing au-
height, bulk, setbacks, exposure, and
quirement for the conversion of an auto-
tomotive service station to some other
open space).
motive service station and would create
use. This change applies regardless of
a new residential density exception for
whether the auto service station would
The legislation also proposes to limit the
housing projects on sites previously used
be converted to residential use or to
parking maximums that would apply
for auto-oriented purposes.
some other non-residential use.
to residential projects approved under the new density exception. Up to 0.25
8
The ordinance cites a wide-reaching
The ordinance zeroes in on proper-
spaces per unit would be principally
set of policy goals: “missing middle”
ties currently used for “Auto-Oriented
permitted and up to 0.5 spaces per unit
housing production, a reduction in auto
Uses,” defined as those parcels with an
would be allowed with Conditional Use
emissions, and traffic safety consistent
accessory parking lot or garage, or with
Authorization. Parking in excess of 0.5
with the City’s Vision Zero policy. By
any use defined as an Automotive Use.
spaces per unit and parking for non-resi-
encouraging the elimination of auto-
Planning Code Section 102 defines Au-
dential components of projects utilizing
oriented uses and reducing the amount
tomotive Use as follows: “A Commercial
the new density exception would be
of property in the city dedicated to
Use category that includes Automotive
prohibited. Permitted parking varies by
cars, the ordinance seeks to decrease
Repair, Ambulance Services, Automo-
zoning district, but in most cases, the
auto travel. And in increasing density
bile Sale or Rental, Automotive Service
parking maximums proposed by the
DECEMBER 2021 | SF APARTMENT MAGAZINE
MULTI-UNIT. MIXED-USE. COMMERCIAL. With over 19 years of experience selling investment properties in San Francisco, Allison Chapleau is an expert in her field with an aggressive marketing approach resulting in the highest value for her clients. Visit allisonchapleau.com to learn the value of your property.
ALLISON CHAPLEAU Vanguard Commercial | allison@allisonchapleau.com | 415.516.0648 | License: 01369080
www.allisonchapleau.com
SF APARTMENT MAGAZINE | DECEMBER 2021
9
Fair Chance Act— Increased Enforcement
operate the triage center. Shireen McSpad-
The California Department of Fair Em-
fers a real opportunity to move people out
So as to balance the current demand for
ployment and Housing announced it will
of encampments and into a safe location
new housing against the need to retain
increase enforcement of the Fair Chance
where they can access services and transi-
some of the city’s existing auto-oriented
Act, a 2018 law enacted to make it easier
tion out of homelessness.”
uses—and likely in an effort to temper po-
for individuals with a criminal history to
tential opposition—the legislation includes
find employment.
The City is negotiating a two-year lease
Department has approved a total of 5,000
Specifically, the department is looking for
triage center.
units pursuant to the proposed density ex-
employment ads that discourage people
ception, the exception will expire.
without clean records from applying (“Ap-
legislation represent a decrease from what is currently allowed.
den, Executive Director, said, “The VTC of-
with California Parks for the temporary
a sunset provision: once the Planning
plicants who have a criminal history will
Date Set for Special Election— Boudin Recall
The above content was written by Reuben,
not be considered,” for example). The Fair
The group Safer SF Without Boudin an-
Junius & Rose Attorney Chloe Angelis and
Chance Act also generally prohibits em-
nounced that it had collected more than
was originally published at reubenlaw.
ployers with five or more employees from
83,000 signatures from San Francisco resi-
com. It was reprinted here with permission.
asking about convictions before making a
dents to hold a special election to recall San
job offer.
Francisco District Attorney Chesa Boudin.
New Potential ADU Regulations
The minimum number of signatures re-
The San Francisco Board of Supervisors
Note: After a job offer has been accepted,
unanimously approved Supervisor Rafael
an employer may ask about conviction
Mandelman’s ordinance, which strengthens
history; however, the job offer may not
The special election to recall Boudin will
the law that bans rental property owners
be rescinded “without considering the
take place on June 7, 2022, during Califor-
from removing existing amenities like park-
nature and gravity of the criminal history,
nia’s primary election. If voters decide to
ing, laundry rooms, storage, or common
the time that has passed since the convic-
recall Boudin, Mayor Breed would appoint
areas. Rental property owners looking to
tion, and the nature of the job the appli-
an interim replacement who would serve
convert these spaces into accessory dwell-
cant is seeking.”
until the election of a permanent district attorney the following November.
ing units (ADUs) will now need “just cause” to do so in these existing spaces. The ordinance explicitly states that constructing an ADU is not “valid just cause.”
quired to hold a special election is 30,000.
For more information, visit dfeh.ca.gov.
Candlestick Vehicle Triage Center
Property Tax Deadline This is a reminder to pay the first install-
A temporary lot will open in January 2022
ment of your property tax bill to the Tax
Mandelman defended this push, saying that
at Candlestick Point to serve individuals
Collector’s Office by December 10, 2021. To
while he supports ADUs overall, he doesn’t
living in vehicles. The announcement was
pay your bill, visit sanfrancisco-ca.county-
support them at the “expense of current
made by Mayor London Breed, Supervi-
taxes.com/public.
tenants.” He added, “The purpose of this
sor Shamann Walton, and the California
ordinance is to make clear that in San Fran-
Department of Parks. According to a press
SFAA Updates
cisco, it’s not okay to take away things like
release from the Mayor’s office, the site
2022 SFAA lease update: The SFAA lease
storage, parking, or laundry that tenants
will “provide a secure location and ser-
committee will be getting together soon
have relied on for years and have the right
vices for people living in their vehicles in
to review and make updates to the current
to continue to enjoy as part of their home.”
close proximity to Candlestick Point State
lease. If there are any existing or new lease
Recreation Area.”
items you’d like the committee to consider,
Extended Price Gouging Ban
email Vanessa Khaleel at vanessa@sfaa.org.
Governor Gavin Newsom extended protec-
The vehicle triage center (VTC) will provide
tions again price gouging in areas affected
24/7 staffing and security, lighting, electric-
SFAA office reopening status: As SFAA
by wildfires in the following counties: El
ity, bathrooms, mobile shower facilities,
pivots to provide you services during the
Dorado, Lassen, Plumas, Shasta, and Sis-
potable water, mobile blackwater pumping
pandemic, there is a new way to connect
kiyou. The emergency protection prohibits
services, and social services, providing a
with SFAA. Email MemberQuestions@sfaa.
price increases of consumer goods and
safe place to park and live and an oppor-
org to have your questions and concerns
services, including rental housing, by more
tunity to stabilize. The center will have 150
promptly addressed. While the SFAA of-
than 10% above pre-emergency levels.
parking spaces for up to 177 people.
fice remains closed to the public, SFAA staff is working round-the-clock to keep
Penalties for violating the price gouging
San Francisco’s Department of Homeless-
ban could include one year in county jail, a
ness and Supportive Housing (HSH) will
$10,000 fine, and civil penalties.
work with a nonprofit organization to
10
DECEMBER 2021 | SF APARTMENT MAGAZINE
the nonprofit running. Timely payment of The News… continued on page 48
ADAM FILLY | EXCEEDING EXPECTATIONS Apartments | Mixed-Use | Commercial
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Adam takes great pride in achieving outstanding results for his clients, and he has the track record to prove it. Call Adam to consult on any real estate matter. Adam Filly
IN CONTRACT
800 Duboce Ave Buena Vista 12 Units
Senior Vice President | 415.516.9843 | Adam@AdamFilly.com DRE 01354775 | www.AdamFilly.com
JUST SOLD
1312 18th Ave Inner Sunset $978,000 | 3 Commerical
JUST SOLD
4725 Irving St Sunset $2,800,000 | 9 Units
JUST SOLD
2440 Mariposa St Inner Mission $2,500,000 | Office
Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws. License Number 01527235. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. This is not intended to solicit property already listed.
JUST SOLD
6138 Geary Blvd Richmond $1,000,000 | Commercial
SF APARTMENT MAGAZINE | DECEMBER 2021
11
COLUMN
MARKET VIEW
On the Up & Up w r i t t e n b y JAY GR E E N B E RG
Stabilized vacancies and climbing rents are fueling positive momentum in the local housing market.
T
mained steady in the 5-9-unit sector since 2017, again, with the exception of 2020. There were 87 closings in 2017, 77 closings in 2018, and 81 closings in 2019.
he first three quarters of
set in 2015. In 2017, GRMs were still in
In 2020, the number of completed trans-
2021 have seen positive mo-
the high teen range, with an average
actions dropped to a five-year low of 60.
mentum. The year started
multiplier of 18.32 times gross. The
However, in 2021, we’ve bounced back,
with the loosening of some
average GRM inched back to 18.3 times
ending the third quarter with 74 clos-
COVID restrictions, and slowly, busi-
gross in 2018 before dropping to 17.22 in
ings, an increase of approximately 23%.
ness and life are returning to some sem-
2019 and 16.01 in 2020. The downward
blance of how we once knew it.
momentum persisted in 2021, with the
10-Plus Units
average GRM coming in at 14.79 times
The average price per square foot has
gross (another 7.5% drop).
been trending down since a high point
The statistics for the first three quarters of 2021 compared to previous years are
in 2018. The average price per square
provided below. Value indicators in the
The average cost per unit has also
foot was $548 in 2017, $633 in 2018, and
reported sectors are still retreating, despite
bounced up and down during this re-
$600 in 2019. In 2020, we saw another
the positive momentum. I believe the tide is
ported period. The average cost per unit
drop to $569 per square foot, and we
shifting and that value indicators will start to
was $466,000 in 2017, $494,000 in 2018,
retreated another 9.5% this year, ending
move in the other direction soon. The two
$491,000 in 2019, and $500,000 in 2020.
the third quarter at $514 per square foot.
big unknowns that will affect future market
During the first three quarters of 2021,
direction are the Downtown office market
the average cost per unit dropped ap-
The average GRM increased from 17.06
and possible shenanigans the government
proximately 10% to $447,000.
in 2017 to 18.31 in 2018, dropping to
will try to force upon the people.
12
The number of transactions has re-
16.05 in 2019 and 15.72 in 2020. This Dollar volume for the 5-9-unit sector
year, the average GRM retreated further
The following are 2021 third quarter
has been strong since 2017, with 2020
to 13.85 times gross.
(January-September) statistics for the
being an exception. Before 2016, the
5-9-unit sector and the 10-plus-unit
highest dollar volume San Francisco
The average cost per unit followed a
sector versus the same period for 2017,
had ever recorded was $178 million
trend similar to the other indicators,
2018, 2019, and 2020.
in 2014. However, since 2016, dollar
coming in at $394,000 in 2017 and jump-
volume has topped $200 million by the
5-9 Units
ing to $460,000 in 2018, before dipping
end of the third quarter every year—
to $440,000 in 2019 and $424,000 in
The average price per square foot has
again, with 2020 being the exception.
2020. By third quarter 2021, the aver-
bounced from $521 in 2017 to $553 in
Both 2017 and 2018 boasted a substan-
age cost per unit dipped approximately
2018, $549 in 2019, and $570 in 2020.
tial dollar volume of $244 million, and
11.5% to $375,000.
We’ve dipped 7.5% this year, with the av-
by the end of the third quarter in 2019,
erage price per foot coming in at $527.
dollar volume reached $265 million.
Over the past five years, dollar volume
Dollar volume dipped to $188 million
in the 10-plus-unit sector held steady un-
Gross Rent Multipliers (GRMs) had been
in 2020, but we’ve rebounded nicely
til 2018, when it hit a record high, and it’s
on the rise since 2009, and we’re now
in 2021 to $211 million, which is an in-
declined every year since. Dollar volume
retreating from the high mark of 21.48
crease of approximately 12%.
through third quarter 2017 was $455
DECEMBER 2021 | SF APARTMENT MAGAZINE
DAN McGUE
S A N F R A N C I S CO ’ S L E A D I N G A PA RT M E N T B R O K E R OVER $2.8 BILLION IN TOTAL SALES!
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Dan McGue
Senior Commercial Broker Associate
Lic# 00656579 415.310.5787 | dan@danmcgue.com | www.danmcgue.com
NRT
© 2019 Coldwell Banker Real Estate LLC, dba Coldwell Banker Commercial Affiliates. All Rights Reserved. Coldwell Banker Real Estate LLC, dba Coldwell Banker Commercial Affiliates fully supports the principles of the SFareAPARTMENT DECEMBER Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker Commercial and the Coldwell Banker Commercial Logo registered serviceMAGAZINE marks owned by| Coldwell Banker Real 2021 Estate LLC, dba Coldwell Banker Commercial Affiliates. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations.
13
GRMs
20 18 16 14 12 10 8 6 4 2 0
million before hitting the record-breaking high of $919 million in 2018. Dollar volume reached $436 million in 2019 and then dipped again to $325 million in 2020 and $318 million in 2021, approximately 2% less 5-9 Units
than the previous year.
10+ Units
The number of closed transactions also reached a high in 2018. There were 64 clos2017
2018
2019
2020
ings in 2017, which then climbed to 81 in
2021
Q3
Source: CoStar Comps
2018 before dropping to 50 in 2019 and 37 in 2020. There was a 40% bump in 2021, which saw 52 closed transactions by the end of the third quarter.
Price Per Sq. Ft.
The source of the numbers reported come
$800
from Jay Greenberg & Trigg Splenda Com-
$700
pass Commercial, San Francisco Multiple
$600
Listing Service, and Costar Comps.
$500 $400 $300
5-9 Units
$200
10+ Units
$100 $0
2017
2018
2019
2020
Summary We saw peak price points in 2017 and 2018, and all indicators have since been on a decline. What goes up must come down . . .
2021 Q3
Source: CoStar Comps
and eventually go back up again. So far this year, there has been positive momentum. The real estate market lags with what is happening in real-time, as transactions usually close several months after initiation. So, as of this writing at the end of October, there
Price Per Unit
is positive momentum, despite the retreat-
$600,000
ing numbers through the third quarter.
$500,000
In my opinion, it won’t be too long before
$400,000
these numbers start to climb again. Dollar
$300,000
volume and transaction levels were low 5-9 Units
$200,000 $100,000
through the first eight months of this year;
10+ Units
2017
however, well-priced offerings saw multiple 2018
2019
2020
2021 Q3
Source: CoStar Comps
offerings and overbidding. And since Labor Day, activity levels have been significantly increasing; I believe year-end stats will show a strong rebound through the final four months of the year relating to transac-
100 90 80 70 60 50 40 30 20 10 0
tions and dollar volume.
Transactions
indicators. This doesn’t happen over-
YTD 10+ Units
night, but I see the momentum starting to swing in the other direction. Since March 2020, so much has happened that we couldn’t have imagined. COVID is extremely political in the United States, 2017
3018
2019
Source: CoStar Comps
14
I’m also predicting a turnaround in value
YTD 5-9 Units
DECEMBER 2021 | SF APARTMENT MAGAZINE
2020
2021 Q3
and restrictions have been much heavier in blue states. We are in one of the most liberal states—arguably the most liberal
THE JONES TEAM Ethical. Human. Local.
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Lic. #01343939
Lic. #01506910
Terrence@TerrenceJonesSF.com
Isabelle@TerrenceJonesSF.com
TerrenceJonesSF.com | 415.786.2216
415.596.0659
Senior Broker Associate
Real Estate Professional
SF APARTMENT MAGAZINE | DECEMBER 2021
15
city in the United States. Our continued recovery is subject to the powers that be. Other factors fueling this current positive momentum are stabilized vacancies and escalating rents. During late summer 2020, San Francisco experienced a mass exodus and a tsunami of vacancies. Subsequently, rents dropped approximately 35% in established residential neighborhoods; neighborhoods like Downtown, SOMA, and the Mission District were hit even harder. Fast forward to late October 2021: Many neighborhoods and unit types have fully recovered and are back to pre-COVID rent levels. Other neighborhoods are inching closer to full recovery and are at about 10 percent shy of pre-COVID levels. Downtown, SOMA, and the Mission District are starting to climb again as well, at approxi-
Ways to Connect.
mately 25 percent shy of pre-COVID levels. As we head into the tail end of the year, leasing activity will be softer through the end of the holiday season.
Email SFAA at MemberQuestions@sfaa.org to
We, the people, have been through a lot
have your questions and concerns promptly addressed,
ered, our product and marketplace have
since March of 2020. But, all things consid-
or call the office at 415-255-2288. You can also follow
held up well. Without government interfer-
the happenings of your fellow SFAA members and find
would like to see political changes in direc-
out the latest in the industry by connecting with SFAA on
and citizens are valued assets and the right
Facebook. Search San Francisco Apartment Association and “Like” it to add it to your news feed.
ence, our market and assets will thrive. I tion at state and local levels, where business to produce and add value is protected. For additional information related to any data points and/or market news, please contact Jay Greenberg at jay@jayhgreenberg.com.
Follow SFAA on Twitter at www.twitter.com/SFAptAssoc. •
Email SFAA at MemberQuestions@sfaa.org
•
Connect with SFAA on Facebook
•
Follow SFAA on Twitter at www.twitter.com/SFAptAssoc
Be On Your A Game.
Sign up for SFAA classes at www.sfaa.org or by calling 415-255-2288.
16
DECEMBER 2021 | SF APARTMENT MAGAZINE
JUST LISTED
PRICE REDUCED
THE BONN/WEBB TEAM IS GRATEFUL TO OUR CLIENTS FOR A SUCCESSFUL 2021, WISHING YOU THE BEST IN THE NEW YEAR
511 Waller Street | 6 Units $418 psf | 13.4 GRM | 4.5% CAP
208-210 Fair Oaks Street | 4 Units Call Angelo Baglieri at 415-424-8201
RECENTLY SOLD BY THE BONN/WEBB TEAM
1756 Broadway 7 Units | 5,822 SF
475 Chestnut Street 7 Units | 6,613 SF
1040 Ashbury Street 9 Units | 9,438 SF
1110 Jackson Street 9 Units | 6,640 SF
1077 Ashbury Street 11 Units | 8,657 SF
1885 Filbert Street 8 Units | 4,790 SF
1900 Page Street 9 Units | 9,827 SF
Mark Bonn
Mirella Webb
Managing Director
Senior Investment Advisor
415.225.8658 mark.bonn@compass.com lic.: 01008844
415.640.4133 mirella.webb@compass.com lic.: 01409540 www.bonnwebbteam.com
Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws. License Number 01527235. All materials presented herein is intended for informational Purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any descriptions. This is not intended to solicit property already listed.
SF APARTMENT MAGAZINE | DECEMBER 2021
COMMERCIAL
Call us for a FREE and confidential valuation of your property or to consult about your real estate needs.
17
COLUMN
TREND ALERT
Out With the Old w r i t t e n b y N ATA L I E DR E E S
Today’s tenants want clean, bright, and modern living. Upgrade your vacant units to garner high rents and maximize your investments.
W
cabinets, quartz countertops, hardwood, luxury vinyl or tile floors, and stainless-steel appliances (including dishwashers). • Add in-unit laundry. With tenants still social distancing and spending
• Paint bare or natural wood doors
the majority of their time at home,
vacancy levels are
a neutral color. Kelly Moore Swiss
they prefer in-unit laundry so they
back to pre-COVID
Coffee is a good option. The grays
can avoid interacting with other
numbers, that doesn’t
that were recently in style are out,
residents. At the very least, you must
mean we are out of the woods yet. Yes,
as tenants are favoring brighter
have laundry on-site to get an apart-
rents are creeping up, but gone are the
apartments now that they spend
ment rented in this market.
days when tenants were lining up to
more time indoors. I have been
submit their applications, desperate just
using Kelly Moore’s Moon Shell on
In addition, tenants are getting pickier
to find a home within their budget.
my vacancies. It provides a soft,
about common areas. Landlords should
pleasant contrast to white ceilings
update flooring in lobbies and halls, and
and trim.
add fresh, light-colored paint and bright
hile most landlords’
With enduring COVID-induced trepida-
light bulbs. Tenants are still craving out-
tion for resuming our 2019 lifestyles, • Replace carpets with hardwood
door spaces. The space doesn’t have to
to-office policies, many tenants are still
floors. Tenants have always pre-
be fancy; just a clean spot with a sitting
identifying their apartments as a live-
ferred hardwood, but now, as they
area and some plants will suffice.
work oasis, as opposed the crash pads
are more aware of germs, they
they once were. In addition, with the
scorn living with carpets, espe-
Package security is paramount. With
complete shutdown in the near recent
cially those that are harder to
package theft an unresolved issue in
past, tenants aren’t soon going to forget
disinfect and keep clean.
San Francisco, tenants crave a safe
including employers’ fluctuating return-
place to store packages. At one build-
how much time they were forced to spend at home, and therefore continue
• Update bathrooms. While you may
ing I manage, we installed a code lock
be reluctant to replace the color-
on a spandrel closet under the stairs
ful 1950s tile in your apartment
and made it a communal effort to keep
Just a couple of years ago, tenants were
inventory if it is still in good shape,
packages safe. If a tenant sees any pack-
willing to pay less for a clean unit with
tenants will run away. If you don’t
ages in the lobby, we ask that they put
an outdated kitchen and bathroom.
want to completely remodel a bath-
the packages in the closet to keep them
Those units are now sitting unrented.
room, opt for a refinishing service.
out of sight from passersby until the
With so many new residences coming
Do not try a product you can buy
intended recipient can retrieve them.
available in the last couple of years, and
at any hardware store; these do
The residents have been impressively
the current renter’s market, tenants will
not last and you will find yourself
cooperative, resulting in fewer package
no longer settle for subpar finishes, fix-
with more damage than you started
thefts for our current tenants. Prospec-
tures, and appliances. Tenants are look-
with. The refinishing services can
tive tenants have been impressed by
ing for clean, spacious, and updated
do floor and wall tiles and bath-
our proactiveness.
apartments with tons of natural light
tubs. Then add a new bathroom
and enticing views.
vanity with storage, a medicine
Tenants are paying more attention
cabinet, and a new toilet. This gives
to building internet options. While
to be picky about their abodes.
18
• Update kitchens with white or gray
To attract tenants, perform the following
you a new-looking bathroom for
improvements to your vacant units:
half the cost of a complete remodel.
DECEMBER 2021 | SF APARTMENT MAGAZINE
Trend Alert… continued on page 52
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| DECEMBER 2021
19
Mayor London Breed has plans for a new, vibrant, thriving San Francisco. 20
DECEMBER 2021 | SF APARTMENT MAGAZINE
Turning a Corner
Wr i t t e n b y M AYOR L O N D O N B R E E D
SF APARTMENT MAGAZINE | DECEMBER 2021
21
22
DECEMBER 2021 | SF APARTMENT MAGAZINE
Opposite Page: Mission Street crosswalk, Downtown Top Left: San Franciscan advocating to #stopasianhate Bottom Left: Crissy Field and former USCG Fort Point Life Boat Station Top Right: Palace of Fine Arts, Pacific Heights Bottom Right : Pier 39, Fisherman’s Wharf
The effects of the pandemic are still very much playing out before us right now, but the signs of activity and recovery that we started to see with the rollout of vaccines early this year have grown into a flurry of energy in San Francisco.
ONE OF THE UNIQUE SKILLS YOU PICK UP AS MAYOR of a major American city is the ability to cut ceremonial ribbons. In my first year and half in office, I became very good at using oversized scissors. That is, until around February 2020 when everything from the opening of new stores to the completion of new office buildings came to a screeching halt. Almost overnight, grand openings and ceremonial groundbreakings were replaced with virtual press conferences and daily COVID briefings. Our bustling downtown emptied, and we all had to learn how to adjust to life on Zoom. The economic impact to our city was immense, unlike anything in recent history, and our business community, property owners, and tenants all faced circumstances like they had never experienced. The effects of the pandemic are still very much playing out before us right now, but the signs of activity and recovery that we started to see with the rollout of vaccines early this year have grown into a flurry of energy in San Francisco. Tourists are coming back. Workers are returning to the office. Live music is on our streets and in our venues. And I’m once again being handed oversized scissors at events. SF APARTMENT MAGAZINE | DECEMBER 2021
23
A crowd gathering to enjoy live music at San Francisco’s Ferry Building Marketplace.
24
DECEMBER 2021 | SF APARTMENT MAGAZINE
Things are not going to go back to the way they were before, and, frankly, we shouldn’t want them to. Many of the emergency actions that we were forced to take in response to COVID should have been done long ago. Many of the things we did right, and many of the challenges that were exposed, should spur us to take further action over the coming months and years. For now it’s worth reflecting on where we are today and what we can expect to come.
Health Is the Basis for Our Recovery Our public health response to COVID has put us in perhaps the best position of anywhere in the country to move on from the pandemic. I’m so proud of the way everyone in San Francisco, from our civic leaders to residents in our neighborhoods, prioritized the public health of everyone in our city. And that commitment to public health shows in the numbers. Over 88% of our residents age 12 and older are vaccinated; and over 90% of children ages 12 to 18 are vaccinated, which helped us reopen schools without any major outbreaks. Unlike other cities that have struggled to implement a vaccine mandate for city workers, we had almost 98% compliance with our workforce when our deadline came on November 1. Our positivity rate for the city is down to 1.3%, and our hospitalizations and deaths remain low. The vaccines are working, and our city is about as vaccinated as a place can be. These numbers give us confidence that our city is strongly protected by the vaccine. This has allowed us to take steps like removing the mask mandate in a number of settings, including offices, as workers continue to return to in-person work. City employees were back as of November 1, and
SF APARTMENT MAGAZINE | DECEMBER 2021
25
Top: A mural by artist Deino Nychos on Ashbury Street Bottom Left: Loungers enjoying a sunny day in Dolores Park Bottom Right: Outdoor diners in North Beach
26
DECEMBER 2021 | SF APARTMENT MAGAZINE
city—especially Downtown—will continue to bounce back as more people return.
Welcoming Visitors Back We also know this city thrives on tourism, which is part of San Francisco’s magic. People come from all over the world to walk across the Golden Gate Bridge, take in our incredible views, and eat at our world-class restaurants. We’re expecting to close out 2021 with about 70% of our pre-pandemic domestic leisure travel—most of that travel taking place after the State’s full reopening in June—and our domestic leisure travel is expected to show a full recovery in 2022. The cable cars have returned, and cruises are once again returning to our docks with a record year of arrivals slated for 2022. The Giants were playing incredible baseball in front of the best fans in the country at Oracle Park, the Warriors are selling out Chase Center, and Outside Lands once again returned to Golden Gate Park. Tourism is central to our economic success. It brought $10.3 billion annually to our economy prior to the pandemic and is the key driver for the hotels, restaurants, and bars that make up our hospitality industry—the City’s largest employment sector. Flights from SFO were down to 5% of their pre-pandemic frequency at the height of the crisis. They’re now back to 50% of their previous frequency and continuing to recover with the return of international
We also know this city thrives on tourism, which is part of San Francisco’s magic. People come from all over the world to walk across the Golden Gate Bridge, take in our incredible views, and eat at our world-class restaurants.
visitors in November. Hotel occupancy has recovered to around 50% of what it was pre-pandemic, and this is only expected to grow with international travel restrictions being eased and business travel resuming. Conventions at Moscone Center are expected to have a strong return in 2022. The fact that San Francisco is among the safest places in the world from COVID-19 makes us a particularly appealing destination.
we’re seeing the return of employees to
to San Francisco—just last month we cele-
We’ve invested significant resources in our
the office ramp up in the private sector,
brated the grand opening of Uber’s global
budget to offset costs and make our city
especially among smaller offices and
headquarters in Mission Bay.
more competitive in this area, particularly for smaller conventions.
in industries like law and finance. This shows in the data in everything from key
Our unemployment rate is down to 4.1%
card swipes to BART and Muni ridership.
from a high of 12.3% during the height of
While we know some form of remote or
the pandemic, and it should continue drop-
Continuing to Confront Challenges on our Streets
hybrid work is here to stay, so many of
ping as more office workers return and the
We still have our challenges and we still
our major employers remain committed
industries they support recover. And our
have a lot of work to do to address them, SF APARTMENT MAGAZINE | DECEMBER 2021
27
FOR SALE
SOLD
NOPA | Mixed-Use | $2,495,000
Ashbury Heights | 11 Units | $4,800,000 In association with Nick Bonn
SOLD
FOR SALE
Marina District | 21 Units | $9,650,000 In association with Gino Franco
Marina District | 9 Units | $4,400,000 In association with Gino Franco
Fantastic Buildings. Unique Transactions. There is a unique story for each of these properties. For detailed information on these buildings, market conditions, soft story issues, or an estimate of value for your property, please call. We look forward to speaking with you.
Offices Throughout the U.S. and Canada
28
DECEMBER 2021 | SF APARTMENT MAGAZINE
www.MarcusMillichap.com
Specialization • Expertise • Results
SOLD
Haight Ashbury | 9 Units | $4,950,000
FOR SALE
Marina District | 12 Units | $5,950,000
In association with Nick Bonn
In association with Gino Franco
FOR SALE
Outer Sunset | 37 Units | $9,950,000
FOR SALE
Duboce Triangle | 6 Units | $2,400,000
In association with Nick Bonn
In association with Luke Anastasi & Gino Franco
To access the investment market, contact the market leader.
Sanford Skeie
Senior Vice President Investments National Multi Housing Group (415) 625-2153 sandy.skeie@marcusmillichap.com License: CA: 00982336
Clinton Textor
Senior Vice President Investments National Multi Housing Group (415) 625-2157 clinton.textor@marcusmillichap.com License: CA: 01318639
www.MarcusMillichap.com
SF APARTMENT MAGAZINE | DECEMBER 2021
29
Chase Center, home of the Golden State Warriors, Mission Bay
but we are making progress. During
providing immediate responses when
I am committed to deploying more re-
the pandemic, we moved thousands of
someone survives an overdose on our
sources and to holding all of our City
people off of the streets and into shelter-
streets. These teams try to provide
agencies accountable to improve the
in-place hotels. As federal funding comes
treatment and connect survivors with
experience and safety of everyone in our
to an end for that program, we’re commit-
long-term care. In areas where these
city. That includes our most vulnerable
ted to ensuring that every one of those
challenges are particularly visible, like
residents on our streets, our residents who
people has a place to go and is not forced
mid-Market and the Tenderloin, we’ve
want clean and safe neighborhoods, and
back onto the street.
launched dozens of community ambassa-
our workers who are incredibly important
dors who serve as a welcoming presence
to our economic recovery. To make a real
In July 2020, I announced my Homeless-
to increase public safety and serve as a
difference, we have to continue to try new
ness Recovery Plan, which will create 6,000
resource for the community.
strategies and hold ourselves accountable to deliver results.
new placements for formerly homeless residents, including 1,500 new units of per-
We’ve also launched a number of initia-
manent supportive housing. To date, we’ve
tives to reverse course on public safety
purchased or acquired over 700 of those
problems we’ve had with theft and
Less Bureaucracy Leads to a Better San Francisco
PSH units and placed over 2,400 people
burglaries in this city. This summer, we
During the pandemic, we didn’t have the
into housing.
deployed more police officers on foot-
time to wait for our bureaucracy to get
beats to heavily trafficked areas as part
around to addressing our problems, and as
We continue to implement new ap-
of our Tourism Deployment Plan to make
a result, we were able to launch initiatives
proaches to help people on our streets
our City more welcoming to everyone and
like our Shared Spaces program, which has
who are facing mental health and
to address the car break-ins we know are
opened up our city to a whole new world of
substance use issues. Our Street Crisis
happening far too often. We also launched
outdoor dining, parklets, and more vibrant
Response Teams, which include a para-
a new Organized Retail Crime Initiative
corridors. We’ve now made that program
medic, a behavioral health clinician, and
because we need more accountability
permanent, and we’ve also made the pro-
a peer counselor, are responding to 9-1-1
for the crime rings that are targeting our
cess for applying for a Shared Space and
calls relating to these issues, which pro-
downtown stores, pharmacies, and other
complying with the regulations straightfor-
vides a better approach to getting people
merchants throughout the City. The police
ward and easy to follow.
the care they need. Our Street Overdose
have made arrests, and they will continue
Response Teams are now operating,
to do so, but we have to do better.
30
DECEMBER 2021 | SF APARTMENT MAGAZINE
Turning a Corner… continued on page 76
1335 McAllister St 6 Units | Hayes Valley
611 Minna St 12 Units | South of Market
1678 Grove St 6 Units | North Panhandle
635 Page St 6 Units | Lower Haight
85 Woodward St 6 Units | Inner Mission
669 Ellis St 14 Units | Downtown
436 Tehama St 5 Units | South of Market
1433 Chestnut St Marina Duplex
2131 Grove St 5 Units | North Panhandle
54 Auburn St Nob Hill Triplex
1381 45th Ave Outer Sunset Triplex
1949 15th St Mission Dolores Triplex
SF APARTMENT MAGAZINE | DECEMBER 2021
31
From the Top
w r i t t e n b y PA M M C E L ROY
As the rental housing industry inches closer to pre-pandemic levels, let’s celebrate the people who helped us get here.
32
DECEMBER 2021 | SF APARTMENT MAGAZINE
IN OCTOBER, WE GATHERED
IN-PERSON FOR THE FIRST TIME since 2019 to celebrate our industry and the people who support it. The following people were recognized with SFAA Trophy Awards for their dedication, positivity, and innovation. We spent the unseasonably warm evening on the outdoor terrace with libations, hor d’oeuvres, music, and muchneeded merriment. From all of us at the San Francisco Apartment Association—and the industry as a whole—Thank You!
Andrea Gomez Administrative Professional Gaetani Real Estate, Inc. When you love your job as much as Andrea, going above and beyond comes easy. “I enjoy giving it my all. I particularly love being able to problem solve every day.” And Gaetani Real Estate certainly appreciates her stellar efforts. She wears many hats at Gaetani, efficiently taking on everyday tasks as they come, all while providing excellent customer service. “It’s a wonderful feeling to make the company I work for proud,” Andrea said, in response to winning a Trophy Award. “It’s an honor to have the company recognize my work.” She plans to keep her Trophy Award on the front desk at the Gaetani office.
Byron Ixcal Assistant Manager > 500 Units Mosser Companies Byron puts a lot into his work at Mosser Companies, and it sure pays off. In addition to winning a Trophy Award, he was also recognized by being promoted from assistant property manager to property manager. While it’s clear that Byron deserves this recognition, he was “stunned, happy, and very emotional,”
SF APARTMENT MAGAZINE | DECEMBER 2021
33
when his name was called during the
And residents are thrilled about the quality
When the COVID-19 shelter-in-place order
Trophy Award ceremony.
of life at 1177 Market, especially the stun-
was mandated, Olume went above and be-
ning views, proximity to public transporta-
yond to keep energy levels down, despite
According to Byron, the most important
tion and the neighborhood farmers market,
all of the residents suddenly working from
aspects of his job are collaboration and
24-hour courtesy patrol, roof decks, and
home. Old water boilers were upgraded
teamwork, meeting responsibilities, and
resident lounges with WIFI.
to tankless water heaters, and almost all of the lighting in the building’s garages were
mastering time management. His favorite part of the job is the move-in and move-out
As for the units themselves, one- and two-
replaced to be energy efficient. Olume’s
process because he enjoys interacting with
bedroom pet-friendly apartments are avail-
website boasts that it is “Mid-Market San
the tenants. “After many years in this indus-
able with huge windows with views and
Francisco’s LEED certified apartment
try, I am very grateful and happy for being a
chef-inspired kitchens with stone counter-
destination.”
part of this community,” he reflected.
tops and stainless steel appliances.
Vance Otake Assistant Manager < 500 Units Gaetani Real Estate, Inc.
Natalie Drees Best Customer Service Lingsch Realty
To succeed as a property manager in
tional customer service is the surest way
San Francisco, Vance says it’s necessary
to success in property management. Even
to “think on the fly and solve problems
more so during the last couple of years
quickly.” Looking at his success, it’s safe
as rental property owners and residents
Corey Eckert Best Leasing Consultant Structure Properties
to say he knows what he’s talking about.
navigated the pandemic. No matter what
Corey was surprised to win his Trophy
The other important factor is keeping
she is dealing with, Natalie asks herself,
Award, but it was certainly well earned.
owners and residents happy. “If I can
“How can we make this easier for the per-
He is active in the community, attending
make a person’s day better by helping
son we are helping,” and goes from there.
SFAA meetings and events, and speaking
them out, I can end the day feeling like
She recommends open, calm, and friendly
on panels. “Staying current with SFAA
I’ve accomplished something.” His favor-
communication, which comes naturally
training and compliance resources al-
ite part of the job is getting to know the
to Natalie, having started out her career in
lows me to better serve our residents and
residents and property owners person-
public relations.
owners,” he explains, adding that this was
According to Natalie, providing excep-
ally, and hearing their stories and learning about them.
In additional to winning SFAA’s coveted Green Building of the Year award, Olume also won the 2021 Kingsley Excellence award, for “exceeding the industry benchmark for overall resident satisfaction.”
especially important through the CONatalie’s favorite part of the job is getting
VID-19 pandemic with the ever-changing
to work with her team. “My team makes
legislation. “We did a great job advocating
Vance has big plans for his career in
coming to work a pleasure. I love that we
for our clients, keeping clients informed,
property management, saying this Trophy
come together as a group to make our
and thinking outside the box during this
Award is just his “first step.” He credits
business better.” And it’s no surprise that
challenging year.”
Gaetani for supporting him in his work.
Natalie and her team work so seamlessly;
“I have much gratitude for Gaetani Real
she prioritizes relationships, whether
His favorite part about his career, though,
Estate for giving me this opportunity to
with her team, vendors, or clients. “The
is that it allows him to explore every
grow with them.”
relationships I have established and main-
neighborhood in San Francisco and to
tained over the last twenty years make
meet new people.
Best New Development 1177 Market—Trinity Place
every aspect of property management
agent at Trinity Place, 1177 Market won
She was “shocked and excited” to have won
Elena Henderson Best On-Site Leasing Agent Trinity
the sought-after “Best New Development”
a Trophy Award, and was thankful to her
While Elena is honored to have won a
award because “no other building is trans-
clients for nominating her. She plans to dis-
Trophy Award, what she is most proud
forming its neighborhood like 1177 Mar-
play the award over a decorative fireplace
of is what her team has achieved at 1177
ket.” 1177 Market’s 502 apartment homes
in her office in an old Victorian.
Market. In her day-to-day, she loves
run smoothly.
According to Elena Henderson, a leasing
bring Trinity Place’s total number of units
meeting the new people coming to San
housing and two great outdoor spaces,
Best Green Building Greystar—Olume
which are open to the community.”
According to Senior Community Manager
city. What led to her winning the award,
What’s more, Trinity is partnering with
Angelo Maddox, Greystar’s “passion for
though, was her ability to effectively com-
Whole Foods to bring the largest grocery
renewable and clean energy” is what led
municate with residents and colleagues,
store “seen in this area in generations.”
them to win this Trophy Award.
and her enduring positive attitude.
up to 1,900, adding “desperately needed
34
DECEMBER 2021 | SF APARTMENT MAGAZINE
Francisco and sharing with them her best tips and tricks for enjoying life in the
Multi-family residential property sales among top 7 brokers in San Francisco in units sold over 5 quarters* 300 250 200 150 100 50 0 — Other San Francisco Brokerages — * Unit sales volume, transaction-side sales reported to SFARMLS, 1/1/20 –3/31/21, per Broker Metrics as of 4/4/21. Sales reported to MLS: Not all sales are reported.
5+ Unit multi-family property sales in units sold over 5 quarters* among top 7 brokers in San Francisco 60 50 40 30 20 10 0 — Other San Francisco Brokerages — * Unit sales volume, transaction-side sales reported to SFARMLS, 1/1/20 – 3/31/21, per Broker Metrics as of 4/4/21. Sales reported to MLS: Not all sales are reported.
SF APARTMENT MAGAZINE | DECEMBER 2021
35
A positive motivator for Elena is Trinity
These traits all come naturally to Artur, who
I put myself in my clients’ shoes to figure
itself. “I love the company culture and Trin-
felt “overwhelmed and honored” when he
out what they need.”
ity’s values. Everyone from the property
found out he won a Trophy Award. Danilo also attributed much of his success
managers, to maintenance staff, and leasing agents work together to support each other
According to Artur, listening to residents
to his team. “This award was due to the
and make every day run smoothly.”
to fully understand their needs is a cru-
combined efforts of the staff and techni-
cial step in making sure “everything gets
cians at R&L Plumbing. It has always been
taken care of in one visit.” His favorite
a team effort. Our clients benefit from the
part of the job are the large repairs, such
excellent world-class service that we pro-
as painting bathrooms or redoing floors,
vide as a team.”
Andres Oliva Best Maintenance Manager > 500 Units Trinity
because he loves to surprise residents with a “wow factor.”
Best Property Management Firm Greystar Management Services
his work and the skills he has acquired
He is grateful to GreenTree for helping
When Greystar founder, Bob Faith, de-
over the course of his career. And he
him develop his skill set. “I have learned so
cided to build the property management
should be! Residents and colleagues alike
much from my peers and my team, and I’m
firm, he saw a “fragmented multifamily
couldn’t be happier with the positive im-
always willing to learn more.”
industry that was more focused on assets
Andres was “surprised” and “honored” to have won a Trophy Award. He is proud of
pact he has had on the building.
than people.” He developed a strategy to
“We always help each other. It’s a great
Mario Nunez Best Maintenance Technician < 500 Units Mosser
place to work.” While there is still a lot to
Mario did not expect to win this award
website, Greystar has 63 offices serving
come for Andres, so far the highlights of
but he was very excited to have done
more than 210 markets globally, and more
his career have been receiving this award
so. He says the key to being a successful
than 748,000 units and student beds under
(of course!) and completing the Highrise
maintenance manager is efficiently
their management. Despite the company’s
Fire Safety Director course. As for the fu-
managing responsibilities and being
massive portfolio, their focus remains on
ture, Andres says he is “motivated to con-
available for emergencies—especially
“people, genuine relationships, and shared
tinue to pursue every goal I set for myself.”
plumbing emergencies!
values that have created a unique and de-
Ulises Hernandez Best Maintenance Manager < 500 Units Greystar—Duboce
He values his tenure with Mosser, saying, “I
His favorite part of the job is his team and the collaborative environment:
move forward, focusing on people, and created the successful company recognized by the San Francisco Apartment Association today. According to their
fining company culture.” have learned a lot and feel very comfortable
The company is also committed to sus-
as a member of the Mosser working family.”
tainability, promoting green practices and
He is grateful for his team and their sup-
energy management within their build-
According to Ulises, if you enjoy what you
port, especially Ezequiel Cazares, who is a
ings; philanthropic efforts, raising funds
do, it doesn’t feel like a job. He was “sur-
property manager with Mosser. “Thank you
for St. Jude’s Children’s Research Hospital
prised and happy” when he found out he
very, very much.”
and supporting Camp Hope, a program
won the award. He believes his positive attitude, drive, and responsible nature led to his win. “I always do my best, without giving up.”
run by the PTSD Foundation of America;
Best Industry Professional Danilo Gonzales R&L Plumbing
and inclusion, creating an environment of diversity, equality, and belonging.
Ulises loves using the tools that Greystar
be recognized for his hard work and ex-
provided him with during training to help
perience. After two decades working as a
him succeed at work. “I am very happy to
plumbing technician, he’s made the jump
Property Manager < 500 Units Tess Holenstein-Hall Veritas
work for Greystar because of the opportu-
to project manager with R&L Plumbing.
According to Tess, the key to her prop-
nities the company provides.”
He attributes his success to his method of
erty management success is to show up
“always listening closely and striving to
as her best self every day. This helps her
truly understand what my clients need.”
to see other people’s “unique perspec-
He added that he takes pride in being re-
tives, to communicate with kindness, and
sponsive and a good problem solver. And
pay attention to details,” which means a
it helps, of course, that solving problems
lot to Veritas residents. She always makes
To excel as a maintenance technician, it’s
is his favorite part of the job! “I enjoy con-
herself available to residents and fully
essential to be patient, pay close attention
necting with people and taking on proj-
commits to the requests she takes on to
to detail, and be willing to learn new things.
ects that address issues they are having.
earn their trust.
Danilo felt “surprised and humbled” to
Artur Sirakanyan Best Maintenance Technician, > 500 Units Veritas
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DECEMBER 2021 | SF APARTMENT MAGAZINE
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Of course, when you love your job as much as Tess does, it makes going to going to work so much better. What she enjoys most is the beautification process of historic buildings, “revitalizing historic buildings to their original glory, while bringing in a touch of modernization.” Tess is “honored and thankful” to have won a Trophy Award, which she says was made possible because of her wonderful teammates.
Property Manager > 500 Units Anthony Carungay Greystar—The Gateway Growing up, Anthony learned from his father that hardwork alone isn’t enough for success. Other factors are needed, such as “integrity, listening without passing judgment, and treating others with respect.” And this Trophy Award shows that Greystar, as well as the residents at the Gateway, appreciate Anthony’s values.
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grow within the company, “becoming leadwon the award, however, he says, “this award is for the entire team at the Gateway.” Pam McElroy is the editor of SF Apartment Magazine
Go Online! Find more information on SFAA classes, apartment industry news & excerpts from SF Apartment Magazine at www.sfaa.org
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DECEMBER 2021 | SF APARTMENT MAGAZINE
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We have been fortunate to work on the sale of two high-profile mixed-use buildings this past quarter. The first was a building on the corner of Union and Columbus. It is a very iconic North Beach triangular building on the South Side of Washington Square Park. It is home to Mario’s Cigar Store and Café, a restaurant that has been operated by three generations of the same family. The other building houses The Patio, a wine and brunch restaurant on Scott and Chesnut Streets in the Marina District. Looking at the factors of these sales gives us a window into the exciting and scary parts of mixed-use buildings being sold in San Francisco in the time of the Delta variant of COVID-19.
Back Rent Many owners and tenants have made agreements about forgiving or delaying back rent due because of the pandemic. On July 20, the Board of Supervisors took action that would effectively forgive some past rent due from certain commercial tenants. There are some community grants that tenants have applied for and, through which, have received funding. In almost all cases, the tenant is not willing to take out a loan to further stress their already stressful situation. No one really knows how most of these back rent cases will play out. Most owners do not want to be so strong in their stance that the tenant leaves; they want their retail spaces to continue to be viable. In one of our sales, the tenant agreed to come current on his back rent by the close of escrow. On the other, the tenant did not agree to this. The tricky part of not coming current on back rent by close of escrow is that the former owner will have a much more difficult time achieving resolution.
Graffiti and Vandalism The City recognized that small retailers were having a challenge in September
40
DECEMBER 2021 | SF APARTMENT MAGAZINE
Mixed-Use Boost written by
T E R R E NC E JO N E S
As the commercial and mixed-use market starts to pick back up, let’s help by shopping and dining locally.
SF APARTMENT MAGAZINE | DECEMBER 2021
41
of this year with graffiti, broken windows,
could cause that location to close, putting
business on Christmas Day last year—a first
and looting. Mayor Breed and Supervisor
her out of a job.
for them. They were flooded with so many
Mar rolled out the Storefront Vandalism
takeout orders, that the restaurant’s deliv-
Relief Grant Program, which is facilitated
Lending Market
ery apps “had to be disabled.” Still, the Tans
by the Office of Economic and Workforce
When we reached out to who have tradi-
were terrified as the events of March 2020
Development.
tionally been the most active lenders on
unfolded. “We never closed for one day,”
these types of mixed-use buildings, we
Gary said. “We felt like we had no choice.
Through this program, tenants can get up
learned most haven’t been too aggressive
We were just trying to survive.”
to $2,000 for replacing broken windows
on their terms for buyers.
and removing graffiti. One of our sales had
Value Indicators
a small vacant space with a door window
In one case, a lender would not lend be-
Like the multifamily market, the pandemic
that was cracked and had graffiti etched on
cause the restaurant lease was set to expire
caused the sales market for mixed-use
it, so we tried to see if the program could
in fewer than five years. Five years was not
properties to dwindle to about 10% of
be tapped to fix this.
good enough for this lender, as the restau-
normal volume. Since the reopening earlier
rant could decide not to extend their lease.
this year, we have seen sales move closer
Unfortunately, the process was a bit diffi-
Another lender did not want to lend on a
to normal volumes. The value factors like
cult to apply for, and it was not possible to
building where the unit mix was more than
cap rates, price per square foot, and gross
see how long it would take to get the fund-
50% commercial.
rent multipliers seem to be close to pre-
ing, so we did not pursue it. It was odd
pandemic levels. It is not uncommon to see
that the management company did not
We found all-cash buyers were the most
mixed-use buildings sell at low cap rates
know about this program. It seems like it
competitive in this market, but all-cash
like 3% to 4% in great locations, and 6% to
would make sense for the City to expedite
buyers tend to demand lower prices than
7% in inferior locations around the city.
this program with established property
those with loans. We did find that a few
managers, but it does not seem to be part
specialty lenders were more favorable on
of the program.
the terms they would offer to buyers, but it
Workers Return to Offices and Apartments
was certainly more challenging than in the
Remote work is a huge factor for the
pre-pandemic market.
uncertainty in the retail and mixed-use
I inquired through the email system about how many times these funds have
market. As Jeremy Williams wrote in the
been given out since September, but did
As of the writing of this article, the big
October issue of SF Apartment Magazine,
not hear back. It seems like a good idea,
factor in the market is that both buyers
“Tech workers in the Bay Area make up
but like many good ideas, they take time.
and sellers are wondering if 2022 will
roughly 30% of the work-force. Whereas
In general, the hope is that vacant retail
have interest rates ticking up in response
in New York City, that number is less than
units are not vandalized during a sale
to inflation. If rates go up, then Buyers
10% … New York City has been able to
because it draws attention to the vacant
will offer less on buildings because they
stabilize its rental market more quickly
space and makes the financials of a sale
will have more expensive loans.
than San Francisco.” When the workforce
more challenging.
Theft
Parklets and Takeout
returns to San Francisco, businesses operating within the City will do better.
Both of our listings housed restaurants
Fortunately, we have not sold buildings
that had constructed parklets. The interest-
Rodney Fong, President and CEO of the San
with true retail merchants, but it was worth
ing part about a parklet is it is not consid-
Francisco Chamber of Commerce, said it
a quick look at the issue. We have all seen
ered part of the real estate in a sale. There
best when asked how people can help:
the headlines about Walgreens closing
are about 1,700 shared spaces across San
down twenty-three of its San Francisco lo-
Francisco, according to SF Public Works.
“Shop small, shop often, wear a mask, and
cations. I was surprised last year to see that
The program was created in the first few
eat a lot of takeout…We love our small busi-
almost all of the goods at my local Safeway
months of the COVID-19 shutdown, which
nesses in San Francisco. They make this
in Potrero Hill had been locked behind
forced bars to close and restaurants to shut
city fun and exciting and interesting. They
plexiglass to prevent theft.
down indoor dining. Parklets have helped
employ tens of thousands of people. They
restaurants to survive.
can’t survive without your help.”
fronting people who steal for fear of their
Friends of mine, Gary and Christina Tan,
Wise words indeed. Let’s all do what we
employees being hurt. It was brought
own Dragon Well, a restaurant in the Ma-
can to get the City back on its feet.
home to me last week at a Walgreens,
rina, which has struggled but survived.
when the cashier who was totalling my
In a recent Nob Hill Gazette article, they
purchase expressed her worry that con-
explained that takeout jumped from 25% of
sistent theft at that particular Walgreens
their orders to 50%. They also opened for
Most retailers have a policy of not con-
42
DECEMBER 2021 | SF APARTMENT MAGAZINE
Terrence Jones is Senior Broker Associate with Corcoran GL Commercial can be contacted at (415) 786-2216 or terrence@ terrencejonesSF.com.
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COLUMN
LEGAL Q&A
Checks & Balances w r i t t e n b y VA R IOU S AU T HOR S
Make it clear to master tenants that your relationship is with them only, but keep a friendly and respectable environment for subtenants. Q. A resident added her new entry, annual rent increase letters); (iii)
spouse’s name to her checks. By cashing these checks, am I also acknowledging her partner as a co-occupant?
point of contact should be the original tenant. And pertinent to this question, processing rent from a joint account with a check signed by the original lessee should likewise be okay. In sum, utilize sound common sense. Since tenants can by law replace departing roommates, move in direct fam-
processing non-emergency repair re-
ily members, and, in most instances,
quests from the new occupant; and (iv)
bring in additional occupants so as to
taking rent directly from the new occu-
house two persons per room, housing
pant. Should any of these events occur, a
providers need to embrace the fact that
Costa-Hawkins rent adjustment attempt
new folks may be joining existing ten-
may be met with a Rent Board petition
ancies. To preserve an ability to impose
the original resident signed the check,
and hearing, and the Administrative Law
an unlimited rent adjustment when the
and you have been and remain diligent
Judge could deny the rent increase, find-
last original occupant leaves, keep the
about not recognizing the new spouse
ing that a direct relationship was created
above guidelines in mind. The goal is
as a co-occupant, you should be just
between the owner and the roommate.
not to create a hostile living environ-
A. The answer is, “Probably not.” If
ment, but at the same time, make it
fine. But this question serves as a stark
44
but must be duly processed, albeit the
reminder about how housing providers
That said, this author believes that
clear to your original tenants that they
should address new occupants.
certain conduct toward a tenant’s new
are the only ones that may enjoy a di-
roommate is benign and in fact may be
rect relationship with you.
Our primary state rent control law, the
necessary to foster a healthy landlord-
Costa-Hawkins Rental Housing Act,
tenant relationship. For example,
permits housing providers to re-set rent
owners must by law provide duplicate
in an unlimited amount when the last
key sets to facilitate entries for new
original occupant no longer perma-
occupants, although that transaction
nently resides in the rented housing. In
should occur between the original les-
this instance, if the original resident per-
see and the owner. Additionally, keyless
manently vacated and left her partner
entry mechanisms may require the
behind, Costa-Hawkins may permit the
input of a new resident’s information
owner to serve a notice adjusting rent
onto the entryway system. Similarly,
to an amount that is not constrained by
politely greeting your tenant’s room-
like a simple and efficient way to miti-
the local rent control law. However, the
mate is fine, and this person is entitled
gate certain, unwanted risk. But housing
Rent Board has promulgated guidelines
to enjoy all housing services that are
discrimination law adds nuance in your
that restrict this ability if the owner is
provided to the leaseholders, such as
approach to drafting your advertise-
perceived to have formally recognized
receiving mail/packages, accessing
ments to state a preference for no crimi-
any new occupant as a co-tenant. In
common areas, and having the unre-
nal histories, in performing background
particular, the following conduct may
stricted ability to come and go from the
checks for certain applicants, and in ex-
complicate the ability to impose an
premises. The subsequent occupant
ercising preference for those applicants
unlimited rent adjustment: (i) adding a
might also require a reasonable accom-
without a criminal history.
new occupant onto a lease agreement;
modation, such as an assistive animal
(ii) addressing communication to the
(e.g., an emotional support cat or dog),
Consideration of criminal records im-
new occupant (for example, notices of
and such a request may not be ignored
pacts this industry at the outset, as well
DECEMBER 2021 | SF APARTMENT MAGAZINE
—Dave Wasserman
Q.
Can I perform a criminal background check before signing a lease agreement with a new tenant?
A. Outright refusal to rent to applicants with a criminal record may seem
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45
as after the landlord-tenant relationship is
may refuse to offer housing only when
created. Initially, housing providers need to
the past conviction poses an immediate/
be cautious of discriminatory behavior in
imminent problem, and you must evict
offering housing. California’s strong anti-
only when harm or violence toward ten-
discrimination laws prevent advertising
ants/neighbors has occurred or becomes
and housing applicant choices along lines
highly foreseeable.
RHINO
that would exclude protected categories. —Justin A. Goodman
(These categories include race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, marital status, national origin, ancestry, familial status, disability, veteran or military status, or genetic information.)
The information contained in this article is general in nature. Consult the advice of an attorney for any specific problem. Dave Wasserman can be reached at 415-567-9600. Justin A. Goodman is with Zacks, Freedman & Patterson, P.C. and can be reached at 415-956-8100
Mike Stack
While “criminal histories” are not among
Real Estate Advisor
these protected categories, blanket advertisements stating “no criminal records”
Call or email me today for a free & private analysis of your property’s value.
could result in unintended discrimination. Housing providers can advertise that they will run criminal background checks, but their protocols must perform them in all circumstances, not ones that track specific, protected categories.
415.580.9095
mikestack@vanguardsf.com MikeStackSF.com
When a housing provider does perform blanket checks and considers them in
D R E# 0193228 0
providing offers to lease, criminal history should only become a selection factor where the past crime affects the applicant’s ability to meet obligations of the tenancy or presents a direct threat to the health and safety of other occupants. (Of course, these problems are difficult to divine in advance of the landlord-tenant relationship.) In evaluating this factor, housing providers may be concerned about potential liability to other tenants/strangers. Fortunately, the California Supreme Court has recognized the conundrum that would result from foisting liability on the landlord that could only be avoided by discriminating against all applicants with criminal records. A landlord should only be found liable for renting to a tenant with a criminal record where there is an extraordinarily foreseeable chance that harm will result to another tenant, and they only have a duty to evict such a tenant where harm to another on the grounds is highly foreseeable. In short, you may advertise that criminal background checks will be performed for all applicants (you then must actually
?
perform them in all circumstances), you
46
Legal Questions
DECEMBER 2021 | SF APARTMENT MAGAZINE
Confused about local and statewide rental housing laws? Take advantage of SFAA’s legal information network. Before every SFAA General Membership Meeting, a diverse panel of San Francisco landlord attorneys answers your questions about your property, your tenants and the San Francisco Rent Ordinance. SFAA monthly meetings and legal panels are a benefit just for members, so make sure you are getting the most out of your membership and be sure to attend the next meeting.
(833) 711-3400 info@lllegalassistance.com www.lllegalassistance.com
SF APARTMENT MAGAZINE | DECEMBER 2021
47
The News… continued from page 10
membership dues is necessary to help the association help you. SFAA classes: Classes are available online. SFAA is happy to announce that current
Founded 35 years ago, Kaufman, Dolowich & Voluck is an internationally recognized litigation firm, meeting the diverse demands of our clients. The Bay Area’s complicated and fast-moving real estate industry presents property owners with exceptional opportunities and challenges. KDV’s real estate practice provides a full spectrum of services, allowing clients to rely on one firm for all of their real estate needs.
CCRM students can continue their education right from home. We understand keeping up with education is crucial and want to assist our members to stay up to date. See the calendar on page 64 for a full list of classes. SFFD Toy Program: Help the San Francisco Apartment Association continue its holiday tradition by bringing a new,
Ashley E. Klein
unwrapped toy to our office at 265 Ivy Street. The toys will be donated to the San
Managing Partner of San Francisco Office Co-Chair of Real Estate Practice Group
Francisco Firefighers Toy Program, which
Ashley E. Klein represents clients ranging from real estate investment trusts, homeowners in wrongful eviction defense, unlawful detainer, and property management matters. She counsels Bay Area homeowners about their rights and options under the SF Rent Ordinance, statewide rent control regulations and the Costa-Hawkins Rental Housing Act.
tion’s oldest program of its kind.
Landlord-Tenant Disputes
A. Jeanne Grove
Managing Partner of Sonoma Office Co-Chair of Real Estate Practice Group HOA Disputes
A. Jeanne Grove focuses her practice on real estate and business litigation, including HOA and co-ownership issues, purchase/sale disputes and nondisclosure claims, and boundary, title, development, and construction matters. She has 15 years of experience in mediation and arbitration, as well as all phases of civil litigation, from the pleading stage to trial and post-trial proceedings.
is run by the SF Firefighters Union, Local 798, and is the City’s largest and the na-
According to the program’s webpage (sf-fire.org/community-programs), the program started in 1949 when a few firefighters repaired broken toys and bikes for 15 families. It has since grown to more than 300 firefighters and friends volunteering to distribute over 200,000 toys to more than 40,000 disadvantaged children year-round. In addition to helping individual families, the Toy Program serves shelters for abused women and children, inner-city schools, neighborhood groups, children’s cancer wards, pediatric AIDS
Laura L. Campbell
units, and children displaced from fires,
Land Use Disputes
Did You Receive Your Recology Refund?
Attorney
Laura L. Campbell has extensive experience in landlordtenant litigation. She represents clients in breach of contract matters, quiet title actions, unlawful detainer lawsuits, tenant buy-out negotiations, and property management resolutions. She specializes in SF Rent Board matters, and routinely handles lot splits, mergers public hearings, zoning issues and ADU permitting.
floods, or other natural disasters.
Certain Recology customers who had an account at any point between July 1, 2017 and March 31, 2021 are eligible for payment. If you have multiple Recology accounts, each account should have received a separate payment. If you haven’t
San Francisco, CA Office 425 California Street, Suite 2100 • San Francisco, CA 94104 (415) 926-7600 • aklein@kdvlaw.com Sonoma, CA Office 19327 Sonoma Highway, Suite 100 • Sonoma, CA 95476 (707) 509-5260 • jgrove@kdvlaw.com • lcampbell@kdvlaw.com
received payment yet, call Recology’s payment administrator at 855-654-0939. Be prepared to provide the following information: first and last name, billing address, service address, phone number and email address associated with the account, and Recology account ID number.
48
DECEMBER 2021 | SF APARTMENT MAGAZINE
Payment amounts were based on multiple factors, including how long you had the account, how much you paid during the rate period, and what type of service you had. To view your amount and find out where your check was sent, please go to www. SFRatePayment.com and log in using your Unique ID and PIN.
Recology Christmas Tree Pickup Recology CleanScapes will collect natural, undecorated, unflocked Christmas trees in lengths of up to four feet from customers who subscribe to weekly compost collection. Just put your tree curbside on your regular compost collection day. Flocked trees are not accepted in compost collection because the flocking can often contain non-compostable materials including adhesives, flame retardant, or additives to make the flocking glitter and shine. Flocked trees have to be dumped as garbage. The above information was reprinted from www.recology.com.
BE RED CROSS READY! The American Red Cross Bay Area Chapter offers “Be Red Cross Ready” presentations for tenants, managers, property owners, staff, and beyond. To set up a 45-minute disaster-preparedness presentation, followed by a 15-minute Q&A, either at your building or your workplace, contact Allison Biddinger, Disaster Program Manager, American Red Cross Bay Area Chapter. Presentations can be offered virtually or in-person (led by a fully vaccinated Red Cross facilitator). Follow-up reference materials will be provided. Allison Biddinger Disaster Program Manager American Red Cross Bay Area Chapter 628-228-9391 allison.biddinger@redcross.org
TIS THE SEASON One thing we can all agree on is that this year has been tough in different ways for just about everyone. If you’re looking for ways to give back this holiday season, consider supporting your community through these local organizations.
ABODE SERVICES abodeservices.org Abode’s mission is to end homelessness by putting “Housing First,” a proven strategy that recognizes unhoused people don’t need to jump through hoops— they need a home. Once housed, the organization provides these individuals with the support and services they need to become stable.
HOMELESS PRENATAL PROGRAM homelessprenatal.org/donate A nationally recognized family resource center in San Francisco that empowers homeless and low-income families, particularly mothers motivated by pregnancy and parenthood, to find within themselves the strength and confidence they need to transform their lives.
LEADERSHIP SAN FRANCISCO leadershipsf.org Participants in this annual, 10-month program are challenged to increase their understanding of the environment in which they live and work, and to learn how to respond effectively to community issues. They are part of a unique network of concerned citizens, taking an active role in influencing quality of life in the San Francisco Bay Area. For an application for the 2022 program or for more information, contact the program director, Dianne Easton at deaston@leadershipsf.org.
MEALS ON WHEELS mowsf.org/donate Help make the holidays cheerier for thousands of San Francisco seniors by donating to Meals on Wheels. Meals on Wheels provides a network of services that allows seniors to live in their homes with dignity and independence. They are the only organization in San Francisco that offers two home-delivered, nutritionally tailored meals every day, seven days a week.
SAN FRANCISCO HOUSING FOUNDATION sfhousingfoundation.org In partnership with the San Francisco Apartment Association, SFHF helps rental property owners who do not speak English as their primary language keep up with San Francisco’s ever-changing landlord-tenant laws through education and translation services.
SWORDS TO PLOWSHARES swords-to-plowshares.org/donate Swords to Plowshares is a Bay Area-based nonprofit organization dedicated to supporting all veterans, including 3,000 homeless, low-income, and at-risk local vets each year. The organization offers employment and job training, supportive housing programs, permanent housing placement, counseling and case management, and legal services. SF APARTMENT MAGAZINE | DECEMBER 2021
49
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Zacks, Freedman & Patterson, PC – one of the Bay Area’s leading real estate law firms – is proud to announce the addition of three new attorneys to our team.
Laura Strazzo
Brian O’Neill
Maddy Zacks
Laura Strazzo brings broad insight into California real estate law. Her practice covers a range of real estate matters including land use, nondisclosure and boundary-line disputes, construction defects, landlord-tenant, and compliance issues. Laura also has experience in energy and environmental law.
Brian O’Neill brings extensive experience in land use and environmental law. Prior to joining the firm, Brian worked at the California Coastal Commission on permit appeals for a wide range of projects, including subdivisions, commercial and residential development, affordable housing, and infrastructure. He regularly appears before planning commissions, city councils, and other government agencies.
Maddy Zacks’ practice focuses on real estate litigation, specifically landlord/tenant law. Before entering real estate practice, she worked as an extern for Magistrate Judge Jacqueline Scott Corley in the Northern District of California. She also worked at the Federal Public Defender’s office in Little Rock, Arkansas, where she drafted habeas corpus appeals for men on death row.
Attorney at Law
Attorney at Law
Attorney at Law
Zacks, Freedman & Patterson, PC • 601 Montgomery Street, Suite 400, San Francisco, CA 94111 415.956.8100 • info@zfplaw.com • www.zfplaw.com
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J.J. Panzer RMC President Host of the Smart Apartment Advisor Show KGORadio810
4%
5.5%
Flat fee
6.5%
of annual gross
Call us today and see if you qualify
(415) 821-3167 • Info@RMCsf.com
RMCsf.com
SF APARTMENT MAGAZINE | DECEMBER 2021
51
Trend Alert… continued from page 18
that may need to let in dog walkers or cleaners while they are at work. This
tenants might be patient when download-
technology will also cut down after-
ing a movie, they are less tolerant of data
hours lockout calls.
speeds while they are working from home • Intercoms with video and smart
and having to bear multiple Zoom calls a day. If a wired option such as Comcast or
phone capability. Along with accessing
AT&T Fiber is not available at your build-
individual apartments remotely, ten-
ing, consider installing an antenna through
ants love keyless building access. New
Monkeybrains, which sometimes provides
technology allows this reality. Also,
higher speeds.
tenants will be going back to work soon, so having a way to remotely buzz
To put your apartment over the top, pro-
in delivery people so they can receive
spective tenants are looking for the “wow”
packages even when they aren’t home
factor. To attract the city’s more tech-savvy
is desirable.
tenants, install smart devices to push your apartment offerings above others. While
Additionally, ubiquitous 5G cell technol-
smart features can easily be overdone, a
ogy is rendering some analog intercoms
number of Bluetooth-enabled home de-
obsolete. Don’t settle for an inexpensive
vices are actually worth the price for add-
stopgap solution. Make a technology
ing security to your building and comfort
leap in this area to impress prospective
to individual apartments.
tenants with your attention to detail, putting your apartment offering above all others. Tenants get so many deliver-
Some devices you can install are:
ies these days that buzzing open the gate • Programmable thermostats. They
from their apartment or cell phone is
not only look cleaner than their 1970s
almost involuntary. However, this means
counterparts, which are still common-
that some undesirable people make it
place, but they also save energy and,
into the building. And no matter how
therefore, save tenants money. A lot of
often you warn tenants not to buzz in
tenants are being more frugal these
everyone, they continue to do it. You can
days as the fragility of their employ-
resolve this issue by installing video-capable intercoms that allow tenants to vi-
ment status is fresh in their minds.
sually verify a delivery person or visitor • Smart blinds. Going along with the
prior to granting them building access.
trend of tenants spending more time • USB Outlets. No one likes search-
indoors and working from home, the option to adjust your blinds remotely
ing for a charger box. Make tenants’
while on a video conference call is
lives easier and free up limited outlets
more appealing than ever.
in older buildings by installing USB outlets in areas that are convenient for
• Smart locks. Tenants are used to hav-
Paint: To create the sought-after
bright spaces, use colors like Kelly Moore Swiss Coffee for doors and trim and Kelly Moore’s Moon Shell for walls.
Flooring: Carpets are a thing of the past. Tenants want easy-toclean hardwood. Bathrooms: Rather than com-
pletely remodeling bathrooms, save half the cost by using a refinishing service.
Kitchens: Think bright (whites
and grays), easy-to-clean (hardwood and quarts), and new (stainless steel).
Laundry: On-site laundry is a “must,” but in-unit laundry is even better. Outdoor Space: Any outdoor
space is a bonus. Provide seating and some greenery.
Package Security: Work with your tenants to avoid package theft.
Internet: Only dependable, high-speed options will do. Tech Upgrades: Adding smart
devices, like programmable thermostats, keyless locks, video intercoms, and USB outlets will go a long way. For 8 tips to fill vacancies using technology, check out the sidebar on page 73.
charging, such as kitchen counters and
ing everything on their phone. Their
near the probable placement of a ten-
physical wallets have been replaced by
ant’s bed. The outlets are not expen-
long-term tenant leasing during this de-
Apple or Google Pay, so it is only natu-
sive and you only need one or two
pressed time, their rent is as high as pos-
ral that keys will be the smart technol-
per apartment.
sible. By setting your building’s best foot forward, you will set yourself up for many
ogy revolution’s next victim now that
52
RENT-READY QUICK TIPS
Bluetooth-enabled locks are readily
Less demand and lower rents may make
available and affordable. Smart locks al-
you reluctant to spend money on apart-
low tenants to unlock their doors from
ment upgrades, but remember that real
their phones, making physical keys
estate investments are long-term. Land-
redundant. Many smart locks also offer
lords saw rapid gains in the years pre-
the option to give guests temporary
ceding 2020. We will get to those prices
access, which is a convenience many
again. Do all you can to garner maximum
tenants appreciate, especially those
rents now, so that if you end up with a
DECEMBER 2021 | SF APARTMENT MAGAZINE
happy returns. Natalie Drees is the president of Lingsch Realty, and the recipient of multiple SFAA Trophy Awards (2021, 2014, and 2012). Lingsch Realty provides San Francisco landlords expert property management leasing services and investment property consulting. Lingsch Realty thoughtfully guides landlords through tenant relationships, all Rent Board protocol and methods, lease negotiations, and leveraging building value.
Another Good One—Just Listed!
3110-3114 Laguna St Cow Hollow, San Francisco
$3,500,000 PRICE / UNIT
PRICE / SQ FT
$453
$437,500
7,725
2 BUILDINGS 8 UNITS
SQ FT
2
VA C A N T UNITS
8
Amazing value-add opportunity in San Francisco’s Cow Hollow: two buildings, one parcel. Situated on Laguna and Greenwich Streets, is a corner six-unit apartment house, comprised of six large 2-bedroom units; next door is 2-unit building containing a single flat and a huge two-floor apartment unit. There are 2 vacant units (one in each building) and 8 parking garages. Seismic is completed and the property is not on liquification. Matthew C. Sheridan matthew.sheridan@nmrk.com Lic. #01390209 t 415-273-2179
PA R K I N G GARAGES
655 Montgomery Street, Suite 1705, San Francisco, California 94111
SF APARTMENT MAGAZINE | DECEMBER 2021
53
sf.0219.rentals-in-sf.pdf
1
2/6/19
7:16 AM
Landlord & Leasing Agent, A Winning Combo. Having over 25 rental units of her own, Jackie brings first-hand experience as a landlord to all of our Rentals In S.F. clients.
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Every day, our team endeavors to find qualified tenants for our clients. With an expert understanding of the ever changing San Francisco rental market, we have made it our priority to fill your vacant unit quickly, effortlessly, at market rent and with your ideal tenant!
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With just one phone call, Jackie will come over to access your needs, appraise your unit, and do all the marketing, prospecting and screening. We then present you with a qualified tenant ready to move in.
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Call Jackie at Rentals In S.F. to fill your vacancy. It will be one of the best calls you’ll ever make. Just ask all our clients!
Former SFAA winner * Leasing Agent of the Year * Landlord of the Year
54
DECEMBER 2021 | SF APARTMENT MAGAZINE
sfaa’s
Marijuana & Your Rental Property This class will cover federal, state, and local landlord concerns, grounds for eviction, legality of marijuana solutions, and recovering position. Instructor: Steven Williams of Fried & Willams, LLP. DATE & TIME:
Wednesday January 20, 2022 10:00 a.m. to 12:00 p.m. COSTS:
Members: $45 Nonmembers: $65
REGISTRATION:
Webinar: Once you complete registration you will be sent a separate link to register for the Zoom system. For more information, contact Maria Shea at 415.255.2288 x110 or maria@sfaa.org
sfaa’s
New Rent Control Laws Come learn about the new and very aggressive laws that our local Board of Supervisors has recently passed. For example, did you know that commercial tenants who were legally required to shut down due to COVID-19 may be excused from ever having to pay rent that came due during the shutdown? In addition, despite state legislation to the contrary, you may be forever restricted from evicting residential tenants for nonpayment of rent if they paid at least 25% of the rent owed even if you were not reimbursed by the rent relief fund. With the Sheriff ’s Office refusing to enforce most eviction judgments and the state laws governing tenant rent relief undergoing major changes in mid-June, you may want to learn how to navigate your property operations during these unprecedentedly challenging times. INSTRUCTORS: Dave
Wasserman, Wasserman San Francisco, and Curtis Dowling, Dowling & Marquez LLP
DATE & TIME:
Friday January 14, 2022 10:00 a.m. to 12:00 p.m. COSTS:
Members: $45 Non-Members:$65
REGISTRATION:
Webinar: Once you complete registration you will be sent a separate link to register for the Zoom system. For more information, contact Maria Shea at 415.255.2288 x110 or maria@sfaa.org
SF APARTMENT MAGAZINE | DECEMBER 2021
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sfaa 2 sfaa2021 & 2022calendar December
FRIDAY, DECEMBER 3 5 New Rent Control Laws Zoom Webinar System 10:00 a.m. to 12:00 p.m. Members $45 Non members $65
MONDAY, DECEMBER 6 Board of Directors Mtg. 11:30 a.m.
THURSDAY, DECEMBER 12 Gen Z: The New Wave of Renters Webinar Zoom Webinar System 9:00 a.m. to. 9:30 a.m. FREE for SFAA Members
SFAA MEMBER MEETINGS WILL BE HELD VIRTUALLY UNTIL FURTHER NOTICE DUE TO COVID-19. FOR TOPICS AND SCHEDULES, VISIT SFAA.ORG.
SFAA offices will be closed on December 24th & 31st for Christmas Eve and New Year’s Eve.
January MONDAY, JANUARY 3 Board of Directors Mtg. 11:30 a.m.
WEDNESDAY, JANUARY 5 Online Lease Access Demonstration Webinar Zoom Webinar System 10:00 a.m. to. 11:00 a.m. Free for Members
FRIDAY, JANUARY 14 5 New Rent Control Laws Webinar Zoom Webinar System 10:00 a.m. to. 12:00 p.m. Members $45 Non Members $65
WEDNESDAY, JANUARY 20 Marijuana and Your Rental Property Webinar Zoom Webinar System 10:00 a.m. to. 12:00 p.m. Members $45 Non Members $65
TUESDAY, JANUARY 25 Livable Back Billing Utility Demonstration Webinar Zoom Webinar System 10:00 a.m. to. 11:00 a.m. Free for Members
FRIDAY, JANUARY 28 New Unit Registration and Licensing Law Webinar Zoom Webinar System 10:00 a.m. to. 11:00 a.m. Members $45 Non Members $65
64
DECEMBER 2021 | SF APARTMENT MAGAZINE
WEDNESDAY, JANUARY 19 Virtual Member Meeting Update 9:00 a.m.
join online at sfaa.org or call 415.255.2288
2021 join online at sfaa.org or call 415.255.2288
SAN FRANCISCO’S
RENT BOARD FEE
$29.50
Chapter 37A of San Francisco’s Administrative Code allows the city to collect a per-unit fee for each residential dwelling unit that is subject to the San Francisco Rent Ordinance. This fee defrays the entire cost of operation of the Rent Board. This fee is billed to the landlord each year on the property tax statement sent in November, but the law permits landlords to collect a portion of the Rent Board fee from those tenants in occupancy as of November 1 of each year. A landlord is allowed to collect 50% of the cost of the fee from the tenant. If you have not collected Rent Board fees in the past, you can collect back to 1999. ALLOWABLE RENT BOARD FEE COLLECTABLE FROM TENANTS 2021-2022
$29.50
2020-2021
$25.00
2019-2020
$25.00
2018-2019
$22.50
2017-2018
$22.50
CAPITAL IMPROVEMENTS
SFAA’S
TENANT SCREENING SERVICE
The capital improvement interest rates for 3/1/21 through 2/28/22 are listed below:
THROUGH INTELLIRENT STEP 1:
Create a free account at sfaa. myintellirent.com/agent-signup. STEP 2:
Invite an applicant to apply via an online application customized to SFAA’s criteria. You can also publish your available rental on Intellirent across mulitple ILSs. RATES
Intellirent is your free, online rental application and property marketing tool, partnered with Transunion to instantly return complete credit reports and nationwide eviction notices. Renters pay the $40 application fee, which covers your costs. For more information, simply create your free account or go to sfaa.org and choose the “Resources” tab. Then select “Tenant Screening.” Please note that the maximum you can charge a tenant for screening services is $49.12. CONTACT INTELLIRENT FOR MORE INFORMATION:
415-849-4400
AMORTIZATION
INT. RATE
MULTIPLIER
7 YEARS
0.8%
.01225
10 YEARS
1.0%
.00876
15 YEARS
1.2%
.00607
20 YEARS
1.4%
.00478
INTEREST ON DEPOSITS Deposits include all tenant monies that the owner holds, regardless of what they are called. At the landlord’s option, the payment may be made directly to the tenant or by allowing the tenant to deduct the amount of interest due from the rental payment. INTEREST ON DEPOSITS PERIOD
AMOUNT
03/01/21 - 02/28/22
0.6%
03/01/20 - 02/28/21
2.2%
03/01/19 - 02/29/20
2.2%
03/01/18 - 02/28/19
1.2%
03/01/17 - 02/28/18
0.6%
2016-2017
$20.00
2015-2016
$18.50
03/01/16 - 02/28/17
0.2%
2014-2015
$18.00
03/01/15 - 02/29/16
0.1%
2013-2014
$14.50
03/01/14 - 02/28/15
0.3%
2012-2013
$14.50
03/01/13 - 02/28/14
0.4%
2011-2012
$14.50
03/01/12 - 02/28/13
0.4%
2010-2011
$14.50
03/01/11 - 02/29/12
0.4%
2009-2010
$14.50
2008-2009
$14.50
2007-2008
03/01/10 - 02/28/11
0.9%
03/01/09 - 02/28/10
3.1%
03/01/08 - 02/28/09
5.2%
$13.00
03/01/07 - 02/29/08
5.2%
2006-2007
$11.00
03/01/06 - 02/28/07
3.7%
2005-2006
$10.00
2004-2005
$11.00
2003-2004
$21.50
CONTACT THE SAN FRANCISCO RENT BOARD FOR MORE INFORMATION
415-252-4600 sfgov.org/rentboard
ALLOWABLE RENT INCREASES
2021 – 2022: .7%
Effective March 1, 2021, through February 28, 2022, the allowable annual rent increase is .7%. This amount is based on 60% of the increase in the Consumer Price Index for all urban consumers in the Bay Area. A history of all allowable increases and their effective periods is provided. ALLOWABLE RENT INCREASES PERIOD
AMOUNT
03/01/21 - 02/28/22
.7%
03/01/20 - 02/29/21
1.8%
03/01/19 - 02/29/20
2.6%
03/01/18 - 02/28/19
1.6%
03/01/17 - 02/28/18
2.2%
03/01/16 - 02/29/17
1.6%
03/01/15 - 02/29/16
1.9%
03/01/14 - 02/28/15
1.0%
03/01/13 - 02/28/14
1.9%
03/01/12 - 02/28/13
1.9%
03/01/11 - 02/29/12
0.5%
03/01/10 - 02/28/11
0.1%
03/01/09 - 02/28/10
2.2%
03/01/08 - 02/28/09
2.0%
03/01/07 - 02/29/08
1.5%
03/01/06 - 02/28/07
1.7%
SAN FRANCISCO RENT BOARD 25 Van Ness Avenue #320 San Francisco, CA 94102 415-252-4600 www.sfgov.org/rentboard
CONTACT THE SAN FRANCISCO RENT BOARD FOR MORE INFORMATION
415-252-4600 sfgov.org/rentboard
& information SF APARTMENT MAGAZINE | DECEMBER 2021
65
SFAA Professional Services Directory
1031 TAX DEFERRED EXCHANGE SERVICES
LAWYERS EQUITY EXCHANGE Brian Fogarty 415-701-1234 www.lex1031.com REAL ESTATE TRANSITION SOLUTIONS Austin Bowlin (206) 686-2211 aabowlin@retransition.com SEQUENT Eric Scaff (415) 834-1031 sequent-rewm.com escaff@sequent-rewm.com
ACCOUNTANTS
SHWIFF, LEVY & POLO LLP Elizabeth Shwiff 415-291-8600 x232 www.slpconsults.com
ALARM COMPANY
AEC ALARMS Stephanie Chen 408-298-8888 Ext: 121 sc36@aec-alarms.com
ARCHITECTURE
OPENSCOPE STUDIO ARCHITECTS Mark Hogan 415-891-0954 www.openscopestudio.com Q ARCHITECTURE Dawn Ma www.que-arch.com
415-695-2700
ASSOCIATIONS
PROFESSIONAL PROPERTY MANAGEMENT ASSOCIATION Renee A. Engelen www.ppmaofsf.org renee@hrhrealestate.com
ATTORNEYS
415-421-0100
HERZIG & BERLESE Barbara Herzig bherzig@hbcondolaw.com
STEVEN ADAIR MACDONALD & ASSOCIATES, PC Steven Adair MacDonald (415) 956-6488 www.samlaw.net sam@samlaw.net
415-861-8800
ILENE M. HOCHSTEIN, ATTORNEY AT LAW Ilene Hochstein (650) 877-8288 ilene@hochsteinlaw.net KAUFMAN, DOLOWICH, VOLUCK Ashley Klein 415-926-7612 aklein@kdvlaw.com LAW OFFICES OF FRANCISCO GUTIERREZ Francisco Gutierrez 415-805-6508 francisco@gtzlegal.com LAW OFFICE OF MICHAEL HEATH Michael Heath 415-931-4207 Mheath_law@sbcglobal.net LAW OFFICES OF DENISE A. LEADBETTER Denise Leadbetter 415-713-8680 www.leadbetterlaw.com LAW OFFICES OF SCOTT T. OKAMOTO Scott T. Okamoto 415-766-5871 www.scottokamotolaw.com LAW OFFICES OF DANIEL PICCININI Daniel Piccinini 415-345-8610 danielpiccinini@att.net LAW OFFICE OF JULIANA E. PISANI Juliana Pisani 415-800-7562 Juliana@jpisanilaw.com LAW OFFICES OF LAWRENCE M. SCANCARELLI Lawrence M. Scancarelli 415-398-1644 www.sfrealestatelaw.com
BORNSTEIN LAW Daniel Bornstein, Esq. www.bornstein.law
415-409-7611
LAW OFFICE OF KEVIN P. GREENQUIST Kevin Greenquist 415-977-0444x234 www.ztalaw.com
DENNIS C. HYDE Dennis C. Hyde hydelaw@pacbell.net
415-753-3811
MASTROMONACO REAL PROPERTY LAW GROUP Leonard Mastromonaco 415-354-2702 len@mastrolawgroup.com
FRANK KIM ESQ., EVICTION ASSISTANCE Jo Biel 415-752-6070 KIMBALL, TIREY & ST. JOHN LLP Kelli Dodson 800-525-1690 kelli.dodson@kts-law.com www.kts-law.com
DECEMBER 2021 | SF APARTMENT MAGAZINE
415-981-5451
REUBEN, JUNIUS & ROSE, LLP Kevin Rose 415-567-9000 www.reubenlaw.com
THE LAW OFFICE OF ED SINGER Edward Singer 650-393-5862 www.edsinger.net
DOWLING & MARQUEZ, LLP Jak S. Marquez 415-977-0444 x232 www.dowlingmarquez.com
NIVEN & SMITH Leo M. LaRocca leo@nivensmith.com
HAAS NAJARIAN LLP Eric Murphy (415) 788-6330 emurphy@hnattorneys.com
415-577-4685
BARTH CALDERON, LLP Paul Hitchcock Paul@barthattorneys.com
66
FRIED & WILLIAMS LLP Clifford E. Fried www.friedwilliams.com
MCLAUGHLIN SANCHEZ, LLP Michael McLaughlin 415-655-9753 www.msllp.law MILLAR AND ASSOCIATES, APLC James Millar 415-981-8100 x101 Millar-law.com
WASSERMAN Dave Wasserman 415-567-9600 dwasserman@wassermanstern.com www.davewassermansf.com WIEGEL LAW GROUP Andrew J. Wiegel www.wiegellawgroup.com
415-552-8230
ZACKS, FREEDMAN & PATTERSON, P.C. Andrew M. Zacks 415-956-8100 www.zfplaw.com ZANGHI TORRES ARSHAWSKY, LLP John P. Zanghi 415-977-0444 www.zatlaw.com
BEDBUG DETECTION
CROWN & SHIELD PEST SOLUTIONS-PREMIER Aurora Garcia-Vidaca 415-893-9551 www.crownandshieldpestsolutions.com PREMIER CANINE DETECTION Jordan Garcia 415-612-6645 www.premiercaninedectection.com
CLEANING SERVICES
OPTIMUS BUILDING SERVICES Claudia Giraldo 650-290-4607 optimusbuildingservices.com
COMMERCIAL/RETAIL LEASING SERVICES BLATTEIS REALTY CO. David Blastteis www.sfretail.net
415-981-2844
CONSULTANTS: PERMITS & PLANNING
EDRINGTON AND ASSOCIATES Steven Edrington 510-749-4880 steve@edringtonandassociates.com
CORPORATE RENTALS AMSI Robb Fleischer www.amsires.com
415-447-2020
GOROVERGO Laura Ericson 832-977-6830 laura.ericson@echemail.com www.gorovergo.com
CREDIT REPORTING
INTELLIRENT Cassandra Joachim www.myintellirent.com
415-849-4400
DRAIN SERVICES
PRIBUSS ENGINEERING, INC. Selina Pribuss 650-588-0447 selina.p@pribuss.com www.pribuss.com
ENVIRONMENTAL CONSULTING
P.W. STEPHENS ENVIRONMENTAL Sheri Buenz 510-651-9506 sherib@pwsei.com
FIRE ESCAPE INSPECTION & MAINTENANCE ESCAPE ARTISTS Jabal Engelhard www.sfescapeartists.com
415-279-6113
GREAT ESCAPE SERVICES Rich Henderson 415-566-1479 www.greatescapeservice.com
FIRE PROTECTION CONTRACTORS
AEC ALARMS 408-298-8888 Ext: 121 SFfire@aec-alarms.com BATTALION ONE FIRE PROTECTION Tim Morse 510-653-8075 www.battaliononefire.com COMMERCIAL FIRE PROTECTION, INC. Laine Sims 925-300-9534 www.fireprotected.com EMERGENCY SYSTEMS, INC. Eric Hagerman (415) 564-0400 esmfire@earthlink.net MAZZY’S FIRE PROTECTION Scott Mazzarella 415-665-5553 www.mazzysfire.com PRIBUSS ENGINEERING, INC. Selina Pribuss 650-588-0447 selina.p@pribuss.com www.pribuss.com
GARBAGE COLLECTION SERVICES
RECOLOGY GOLDEN GATE RECYCLING Minna Tao 415-575-2423 recologysf.com RECOLOGY SUNSET SCAVENGER Dan Negron 415-330-2911 recologysf.com
INSURANCE COMPANIES
ARM MULTI INSURANCE SERVICES Lisa Isom 866-913-6293 www.arm-i.com
BARBARY INSURANCE BROKERAGE Gerald Becerra 415-788-4700 www.barbaryinsurance.com
ROOST Chanin Balance chanin@joinroost.com
COMMERCIAL COVERAGE INSURANCE AGENCY Paul Tradelius 415-436-9800 www.comcov.com
PAINTING CONTRACTORS
GORDON ASSOCIATES INSURANCE SERVICES Dave Gordon, CLU 650-654-5555x6972 David.gordon@gordoninsurance.com
INTERNET SERVICES PROVIDERS
COMCAST/XFINITY Michael Juliano www.xfinity.com
925-495-9922
LENDING / FINANCIAL SERVICES FIRST FOUNDATION BANK Michelle Li www.ff-inc.com
415-794-2176
LENDING / FULL SERVICE BANKS
LUTHER BURBANK SAVINGS Gabriel Basso 510-601-2400 www.lutherburbanksavings.com
LENDING / INSTITUTIONS
CHASE APARTMENT LENDING Andre C. Ferrigno 415-644-2171 CHASE COMMERCIAL TERM LENDING Sharon Groenendyk 415-315-8464 www.chase.com/commercialbanking CHASE COMMERCIAL LENDING Ingrid Marlow 650-737-6212
LOCKSMITHS
CROWN LOCK & HARDWARE Joe Schoepp 415-221-9086 WARMAN SECURITY Peter Badertscher www.warmansecurity.com
415-775-8513
MAINTENANCE REPAIR SERVICE
MAVEN MAINTENANCE, INC. Craig Lipton 415-829-2207 www.mavenmaintenance.com WEST COAST PROPERTY MANAGEMENT Joseph Keng 415-885-6970 ext. 101 www.wcpm.com
MEDIATION
THE BAR ASSOCIATION OF SAN FRANCISCO CONFLICT INTERVENTION SERVICE Scott Goering 415-782-8940 sgoering@sfbar.org
ONLINE PAYMENT SERVICES IMANAGE RENTS Hatef Maoghimi hatef@imanagerent.com wwwimanagerent.com
415-547-0049
KRUITPAINTING, INC. Pieter Kruit www.kruitpainting.com
(503) 888-2528
415-254-7818
PAC WEST PAINTING INC. Brian Beaulieu 415-457-0724 www.pacwestpaintinginc.com PETERS PAINTING SERVICES Peter Pantazelos 415-647-4722 www.peterspainting.com TARA PRO PAINTING INC. Brian Layden www.tarapropainting.com
415-334-3277
PEST CONTROL
ATCO PEST & TERMITE CONTROL & HOME RESTORATION Richard Estrada 415-898-2282 www.atcopestcontrol.com CROWN & SHIELD PEST SOLUTIONS-PREMIER Aurora Garcia-Vidaca 415-893-9551 www.crownandshieldpestsolutions.com THERMAL SOLUTIONS Jeremy Bedford (925) 381-6426 office@thermalsolutionspc.com
PLUMBING & HEATING
C.R. REICHEL ENGINEERING CO. INC. Tim Lordier 415-431-7100 www.crreichel.com PRIBUSS ENGINEERING, INC. Selina Pribuss 650-588-0447 selina.p@pribuss.com www.pribuss.com R & L Plumbing R & L PLUMBING Larry Bustillos 415- 651-4977 larry@rl.plumbing www.rlplumbingsanfrancisco.com URGENT ROOTER AND PLUMBING INC. Albert Lee 415-387-8163 urgentrtr@sbcglobal.net
PROJECT MANAGEMENT CREATIVE WEALTH CAPITAL MichaelGallin mike@creativewealthcapital.com
PROPERTY MANAGEMENT
ADVENT PROPERTIES, INC. Benjamin Scott, CCRM 510-289-1184 www.adventpropertiesinc.com ALEXANDERSON PROPERTIES Eric Alexanderson 415-285-3737 www.alexandersonproperties.com AMORE REAL ESTATE, INC Jerry Hsieh 415-567-4800 www.amoresf.com AYS MANAGEMENT Kevin Newsome 510-708-0165 ayspropertymanager@gmail.com
SF APARTMENT MAGAZINE | DECEMBER 2021
67
BEAM PROPERTIES, INC. Darius Chan darius@sfbeam.com
CREATIVE WEALTH CAPTIAL Michael Gallin 415-779-6241 mike@creativewealthcapital.com
GAETANI REAL ESTATE Paul Gaetani 415-668-1202 www.gaetanirealestate.com
BORN PROPERTY MANAGEMENT Jason Born 650-271-7048 x 111 Jason@bornpm.com
DEWOLF REALTY CO. INC. William A. Talmage www.dewolfsf.com
415-221-2032
GEORGE GOODWIN REALTY, INC. Chris Galassi 415-681-1265 www.goodwin-realty.com
BERENDT PROPERTIES Craig Berendt craig.berendt@gmail.com
EBALDC Felicia Scruggs FScruggs@ebaldc.org
510-287-5353
GREENTREE PROPERTY MANAGEMENT Scott Moore 415-828-8757 www.greentreepmco.com
415-254-8679
415-608-3050
BROOKFIELD PROPERTY GROUPPRESIDIO LANDMARK Jon King 855-327-5376 jon.king@brookfieldproperties.com
EMBC Nancy Wong www.ebmc.com nancywong@ebmc.com
CITYWIDE PROPERTY MANAGEMENT Carol Cosgrove 415-552-7300 www.citywidesf.com
EQUITY ONE Brenda M. Obra www.equity1sf.com
(707) 584-5123
415-441-1200
property management
The following members are SFAA Property Management Members. They fully support the organization and are dedicated to SFAA’s goals. For more information about the benefits of becoming a Property Management Member, contact Maria Shea at maria@sfaa.org or 415-255-2288 x 10.
GM GREEN REAL ESTATE INC. George Green 415-608-6485 ggreen@gmgreen.com www.gmgreen.com GORDON CLIFFORD PROPERTIES, INC. Patrick Clifford 415-613-7694 patrick@gcpropertiessf.com HOGAN & VEST INC. Simon Wong hoganvest.com
415-421-7116
HRH REAL ESTATE SERVICES CORPORATION Renee A. Engelen (415) 810-6020 www.hrhrealestate.com INCOME PROPERTY SPECIALISTS Clayton Llewellyn 408-446-0848 www.ipsmanagement.cc JACKSON GROUP PROPERTY MANGEMENT, INC. Raymond Scarabosio 415-608-8300 ray@jacksongroup.net JAMES D. MULLIN REAL ESTATE BROKER James D. Mullin 415-470-0450 jamesdmullinre@gmail.com
ADVENT PROPERTIES, INC. Benjamin Scott, CCRM 510-289-1184 www.adventpropertiesinc.com
PAUL LANGLEY COMPANY Misha Langley 415-431-9104 x 301 misha@plco.net
JD MANAGEMENT GROUP, INC. Jonathan Davis 510-387-7792 jonathan.davis@jdmginc.com
AMERICAN MARKETING SYSTEMS INC. Robb Fleischer 415-447-2020 www.amsires.com
PONTAR REAL ESTATE Merri Pontar 415-421-2877 www.pontarrealestate.com
VERTEX PROPERTY GROUP Craig Berendt 415-608-3050 vertexsf.com
PROGRESSIVE PROPERTY GROUP Dace Dislere & Joe Gillach 415-515-4329
LINGSCH REALTY Natalie M. Dress www.lingschrealty.com
CITYWIDE PROPERTY MANAGEMENT Carol Cosgrove 415-552-7300 www.citywidesf.com DEWOLF William Talmage www.dewolfsf.com
415-221-2032
GAETANI REAL ESTATE Paul Gaetani 415-668-1202 www.gaetanirealestate.com GREENTREE PROPERTY MANAGEMENT 415-828-8757 www.greentreepmco.com HRH REAL ESTATE SERVICES CORPORATION Renee A. Engelen (415) 810-6020 www.hrhrealestate.com J. WAVRO PROPERTY MANAGEMENT James Wavro 415-509-3456 LINGSCH REALTY Natalie M. Drees www.lingschrealty.com
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415-648-1516
PROPERTY MANAGEMENT SYSTEMS Michelle L. Horneff-Cohen 415-661-3860 www.propertymanagementsystems.net REAL MANAGEMENT COMPANY J.J. Panzer 415-821-3167 www.RMCsf.com S&L REALTY Robert Link www.slrealty-sf.com
415-386-3111
STRUCTURE PROPERTIES Corey Eckert 415-794-0064 www.structureproperties.com SUTRO PROPERTY MANAGEMENT, INC. Salman Shariat 415-341-8774 www.sutroproperties.com
415-648-1516
MERIDIAN MANAGEMENT GROUP Randall Chapman 415-434-9700 www.mmgprop.com MYND MANAGEMENT, INC. Stacy Winship 510-306-4440 www.mynd.co NEW GENERATION INVESTMENTS Jonathan Ng 415-735-8233 jtng.ngi@gmail.com OPEN WORLD PROPERTIES Jonathan Daryl Fleming 510-250-0946 jonathan@openworldproperties.com www.Openworldproperties.Com PAUL LANGLEY COMPANY Misha Langley 415-431-9104 x 301 misha@plco.net PILLAR CAPITAL REAL ESTATE Jonathan Ng (415) 885-9584
WEST & PRASZKER REALTORS Michael Klestoff 415-661-5300 www.wprealtors.com
jonathan@thepillarcapital.com
WEST COAST PROPERTY MANAGEMENT Eric Andresen 415-885-6970 www.wcpm.com
PONTAR REAL ESTATE Merri Pontar 415-421-2877 www.pontarrealestate.com
members
DECEMBER 2021 | SF APARTMENT MAGAZINE
PRIME METROPOLIS PROPERTIES, INC. Tom Chan 415-731-0303 tomchan@pmp1988.com PROGRESSIVE PROPERTY GROUP Dace Dislere 415-794-9727 www.progressivesf.com
PROPERTY MANAGEMENT SYSTEMS Michelle L. Horneff-Cohen, Broker, CCRM, MPM®, RMP® 415-661-3860 www.propertymanagementsystems.net RAMSEY PROPERTIES Brian E. Ramsey 415-474-5175 Brian@RamseyPropertiesSF.com REAL MANAGEMENT COMPANY J.J. Panzer 415-821-3167 www.RMCsf.com ROCKAWAY RESIDENTIAL MANAGEMENT Kristine Abbey 650-290-3084 www.rockawayresidential.com ROCKWELL PROPERTIES Mark Kaplan 415-398-2400 propertymanagement@rockwellproperties.com RNB PROPERTY MANAGEMENT GOLDEN GATE Kaveh Gorgani 415-413-3827 kaveh@rnbemail.com www.rnbgoldengate.com SHARVEST PROPERTY MANAGEMENT, LLC Timothy D. Gilmartin 650-347-2020 tim@thegilmartins.com SIERRA PROPERTY PROFESSIONALS Sonali Herrera sierrappinc@gmail.com SKYLINE PMG, INC. Nicholas Bowers 415-968-9903 Nicholas@skylinepmg.com STRUCTURE PROPERTIES Corey Eckert 415-794-0064 www.structureproperties.com SUTRO PROPERTY MANAGEMENT, INC. Salman Shariat 415-341-8774 www.SutroProperties.com THRIVE PROPERTY MANAGEMENT, INC. Giovani Franco 650-296-3880 www.thrivecommunities.com W. PROPERTY MANAGEMENT Gary Petrison 707-545-6187 gary@wpropertymanagement.com WEST COAST PROPERTY MANAGEMENT Eric Andresen 415-885-6970 www.wcpm.com WEST & PRASZKER REALTORS Michael Klestoff 415-699-3266 www.wprealtors.com WOOD PARTNERS Melissa Rankin 628-251-1101 melissa.rankin@woodpartners.com YMPG Yelena Gelzer 415-260-6325 yglezer@ympg-management.com
PROPERTY MANAGEMENT SOFTWARE
REAL ESTATE APPRAISALS MARK WATTS COMMERCIAL APPRAISAL Mark Watts 415-990-0025 www.markwattscommercialappraisal.com HARPER & ASSOCIATES Jay Harper jharpsf@att.net
415-647-9243
REAL ESTATE BROKERS & AGENTS
ALAIN PINEL INVESTMENT GROUP Mirella Webb 415-814-6699 mwebb@apr.com BERKSHIRE HATHAWAY FRANCISCAN PROPERTIES Edward Milestone 415-994-5969 MilestoneRealEstateSF@gmail.com
LESLIE BURNLEY Leslie Burnley leslie.j.burnley@gmail.com leslieburnley.com
415-717-8709
MARCUS & MILLICHAP David Nelson 415-312-2245 dnelson@MarcusMillichap.com MARCUS & MILLICHAP Sanford Skeie 415-625-2153 www.marcusmillichap.com MORGAN REAL ESTATE ADVISORS, INC. Laurence Morgan 415-300-6503 laurence@morganrealestateadvisor.com www.morganrealestateadvisor.com NEWMARK KNIGHT FRANK Matthew C. Sheridan 415-273-2179 aptgroupsf.com
BIG TREE PROPERTIES Evan Matteo 415-305-4931 evan@bigtreeproperties.com
S&L REALTY Robert Link www.slrealty-sf.com
COLDWELL BANKER COMMERCIAL NRT Steven Caravelli 415-229-1367 steven.caravelli@cbnorcal.com
STEELE PROPERTIES Ryan Steele 415-881-7762 www.steeleproperties.com
COLLIERS INTERNATIONAL- JAMES DEVINCENTI James Devincenti 415-288-7848 www.THEDLTEAM.com
W. REAL ESTATE Tim Mueller 415-961-6531 timothymueller@hotmail.com
COLLIERS INTERNATIONAL Payam Nejad 415-288-7872 www.colliers.com/payam.nejad
415-386-3111
WEST & PRASZKER REALTORS Michael Klestoff 415-312-2245 klestoffmre@aol.com
COMPASS COMMERCIAL BROKERAGE John Antonini 415-794-9510 john@antoninisf.com
VANGUARD COMMERCIAL Allison Chapleau 415-516-0648 allison@allisonchapleau.com www.allisonchapleau.com
COMPASS COMMERCIAL BROKERAGE Chris J. Connor chris.oconnor@compass.com
ZEPHYR REAL ESTATE Dawn Cusulos 415-678-8854 dawncusulos@zephyrre.com
COMPASS COMMERCIAL BROKERAGE Adam Filly 415-516-9843 adam@adamfilly.com
REAL ESTATE INVESTMENTS
COMPASS COMMERCIAL BROKERAGE John Kirkpatrick (425) 412-0559 john.kirkpatrick@compass.com www.johnkirkpatrick.com COMPASS COMMERCIAL BROKERAGE Jay Greenberg (415) 378-6755 jay@jayhgreenberg.com CORCORAN GLOBAL LIVING COMMERCIAL Terrence Jones 415-786-2216 terrence@terrencejonesSF.com www.terrencejones.com EXP COMMERICAL Jeremy Williams 415-932-9846 jeremy@jeremywilliams.com www.sfcommercialrealty.com FERRIGNO REAL ESTATE Chris Ferrigno 415-641-0661 www.ferrignorealestate.com
APPFOLIO Mindy Sorenson 805-364-6098 mindy.sorenson@appfolio.com
HRH REAL ESTATE SERVICES CORPORATION Renee A. Engelen (415) 810-6020 www.hrhrealestate.com
HEMLANE, INC. Dana Dunford dana@hemlane.com
385-355-4361
ICON REAL ESTATE INC. Jason Quashnofsky jason@iconsf.com
YARDI Kelly Krier kelly.krier@yardi.com
805-699-2040
(415) 370-7077
KILBY STENKAMP-VANGUARD PROPERTIES Kilby Stenkamp 415-370-7582
COMPASS COMMERCIAL BROKERAGE Trigg Splenda 415-593-8616
MARCUS MILLICHAP Clinton C. Textor III 415-425-9123 www.marcusmillichap.com
REFINISHING / RESURFACING SERVICE
MIRACLE METHOD OF SAN FRANCISCO Claire Gray 415-673-4211 www.miraclemethod.com
RENT BOARD PETITIONS
PROPERTY MANAGEMENT SYSTEMS Michelle L. Horneff-Cohen 415-661-3860 www.propertymanagementsystems.net REAL MANAGEMENT COMPANY Melinda Greene 415-230-8895 www.RMCsf.com RENT BOARD PASSTHROUGHS Kim Boyd Bermingham 415-333-8005 www.rentboardpass.com
RENTAL LISTING SERVICES APARTMENT LIST Alex Mashburn 678-467-0411 amashburn@apartmentlist.com
SF APARTMENT MAGAZINE | DECEMBER 2021
69
sfaa sfaa 2021 membership application
Thank you for joining the San Francisco Apartment Association. SFAA is dedicated to educating, advocating for and supporting the Rental Housing Community so that its members operate ethically, fairly and profitably. Please consult a tax preparer in advance to determine deductibility for your tax situation. Membership fees are subject to change. MEMBERSHIP LEVEL & COST
Base Fee
Units Fee
1-22
$420 +
$6.50 per unit =
23 +
$375 +
$8.50 per unit =
TOTAL UNIT AMOUNT:
Unit Fee
1-22
$520 +
$4.00 per unit =
23 +
$475 +
$6.00 per unit =
TOTAL UNIT AMOUNT:
J. WAVRO ASSOCIATES James Wavro www.jwavro.com
CONTACT INFORMATION
Company/Title
LINGSCH REALTY Natalie M. Drees www.lingschrealty.com
Address Zip
RELISTO Eric Baird www.relisto.com eric@relisto.com
Mobile Phone Website PAYMENT METHOD Check
Amex
MC
Visa
415-509-3456
KENNEY AND EVEREST REAL ESTATE, INC. Maureen Kenney 415-929-0717 maureen@kenneyrealestate.com
Contact Person
Email Address
949-702-1508
HRH REAL ESTATE SERVICES CORPORATION Renee A. Engelen (415) 810-6020 www.hrhrealestate.com
ASSOCIATE MEMBER DUES: $495
State
ZUMPER, INC. Connor Hodges connor@zumper.com www.zumper.com
HAMILTON FAMILY CENTER Mayo Lunt 510-763-8540 x230 www.hamiltonfamiles.org
TOTAL AMOUNT:
City
REALPAGE Stacey Blackwell 972-820-3015 stacey.blackwell@realpage.com www.realpage.com
GORDON CLIFFORD PROPERTIES, INC. PatrickClifford 415-613-7694 patrick@gcpropertiessf.com
TOTAL AMOUNT:
Base Fee
HRH REAL ESTATE SERVICES CORPORATION Renee A. Engelen (415) 810-6020 www.hrhrealestate.com
BERENDT PROPERTIES Craig Berendt 415-608-3050 www.berendtproperties.com
MANAGEMENT COMPANY DUES Units
(844) 459-1495
RESIDENTIAL LEASING
REGULAR MEMBER DUES Units
COSTAR Aj Herlitz www.costargroup.com aherlitz@costar.com
3 Digit Security Code
Card #
Expiration Date
Cardholder Name
Billing Zip Code
Authorized Signature
Date HOW DID YOU HEAR ABOUT US?
Referral From
Postcard/Mailer
Magazine
Website
Rent Board
Other
415-648-1516
415-236-6116, ext 101
RENTALS IN S.F. Jackie Tom www.rentalsinsf.com
415-409-3263
RENTSFNOW Claussen 415-762-0213 kclaussen@veritasinv.com STRUCTURE PROPERTIES Corey Eckert 415-794-0064 www.structureproperties.com
SECURITY
ADT SECURITY MULTIFAMILY Jeanette Mendez (817) 776-0301 jjmendez@adt.com
SECURITY DEPOSIT ALTERNATIVES THE GUARANTORS Jules Thetford jules@theguarantors.com
San Francisco Apartment Association 265 IVY STREET | SAN FRANCISCO, CA | 94102 | PHONE 415-255-2288 | FAX 415-255-1112
70
DECEMBER 2021 | SF APARTMENT MAGAZINE
214-403-2792
SEISMIC RETROFIT & STRUCTURAL ENGINEERING THE GUARANTORS Jules Thetford jules@theguarantors.com
214-403-2792
BAI CONSTRUCTION Behnam Afshar www.baiconstruction.com
510-595-1994
EXT 101W. CHARLES PERRY Charles Perry 650-638-9546 www.wcharlesperry.com WEST COAST PREMIER CONSTRUCTION, INC. Homy Sikaroudi, PhD, PE 510-271-0950 www.wcpc-inc.com
SUBMETERS
LIVABLE Daniel Sharabi www.livable.com
415-937-7283
TENANT PLACEMENT & LISTING
STRUCTURE PROPERTIES Corey Eckert 415-794-0064 www.structureproperties.com
WATER CONSERVATION SERVICE
SF PUBLIC UTILITIES COMMISSION Chandra Johnson 415-554-0704 www.conserve.sfwater.org
WATER DAMAGE SERVICE
FIRE AND WATER DAMAGE RECOVERY Maria Neumann 800-886-1801 www.waterdamagerecovery.net
WATERPROOFING
KELLEY PAINTING AND WATERPROOFING Mitchell Kelley 415-847-7883 www.kelleypaintingandwaterproofing.com
ad index NEED A PROFESSIONAL
CONTRACTOR OR VENDOR?
ALARM COMPANIES
AEC Alarms
ARCHITECTURE & DESIGN SERVICES
Adapt Dwellings Openscope Studio ATTORNEYS
Dowling & Marquez, LLP Fried & Williams, LLP Kaufman, Dolowich & Voluck Zacks, Freedman & Patterson, PC FIRE ESCAPE CONTRACTORS
Great Escape Fire Escape LOCKSMITHS
Crown Lock & Safe Warman Security PAINTING CONTRACTORS
Pac West Painting
PETITION SERVICES
Rent Board Passthroughs PLUMBING SERVICES
Pribuss Engineering, Inc.
43 45 50 77 75 48 51 76 71 72 46 72 77
PROPERTY MANAGEMENT & MAINTENANCE & RESIDENTIAL LEASING
Gaetani Real Estate, Inc. Maven Maintenance Real Management Company Rentals in SF
80 37 51 54
S&L Property Management Structure Properties Vertex Properties West Coast Property Management
54 47 6 75
PROPERTY MANAGEMENT SOFTWARE
Appfolio 39 Yardi Breeze 19 REAL ESTATE BROKERS
Amore Real Estate 76 Coldwell Banker Commercial / McGue 13 Colliers / Devincenti 2 Compass / Antonini 79 Compass / Bonn & Webb 17 Compass / Filly 11 Compass / Greenberg & Splenda 3 Compass / Pugh 35 Compass / Team Hatvany 50 Corcoran / The Jones Team 15 EXP Realty / Williams 31 HRH Real Estate 74 Marcus & Millichap 28-29 Newmark / Sheridan 53 Vanguard Commercial / Chapleau 9 Vanguard Properties / Stack 46 UTILITIES BILLING SERVICES
Livable 74 Acceptance of an advertisement by this magazine does not necessarily constitute any endorsement or recommendation by SFAA, express or implied, of the advertiser or any goods or services offered. Advertisers in red are Associate Members of SFAA.
SF APARTMENT MAGAZINE | DECEMBER 2021
71
sfaa sfaa 2021 What You Need to Know
Passthroughs
PAY! Take advantage of the Rent Board rules that benefit you.
We prepare petitions for • Soft Story/Voluntary Seismic
2021 & 2022 SFAA UPDATES
• General Capital Improvements • Operating and Maintenance and also
VIRTUAL MEMBER MEETINGS
• Annual Increase letters • General and Water Bond Passthroughs
WEDNESDAY, JANUARY 19 9:00 A.M.
We have 18 years of experience and have filed hundreds of successful passthroughs. Call us today at
UPCOMING CLASSES
415-333-8005
to find out how you can benefit.
During the pandemic, the monthly SFAA member meetings and classes will be held virtually. For member meeting topics and schedules, go to www.sfaa.org. For a list of virtual SFAA classes, turn to the calendar on page 64.
SFAA OFFICE CLOSURE While the SFAA office remains closed to the public, staff is working round-the-clock to keep the nonprofit running. Timely payment of membership dues is necessary to help the association help you. Email MemberQuestions@sfaa.org to have your questions and concerns promptly addressed. For All Your Security Needs Since 1916
24/7 Service
Locks • Alarms Access Control
Video Surveillance • Mailboxes Intercom & Phone-Entry Systems Repair • Install • Home or Office
Two Locations to Serve You 1720 Sacramento Street San Francisco, CA 94109 101 Industrial Road, No. 12 Belmont, CA 94002
www.warmansecurity.com
San Francisco Apartment Association 265 IVY STREET | SAN FRANCISCO, CA | 94102 | PHONE 415-255-2288 | FAX 415-255-1112
72
DECEMBER 2021 | SF APARTMENT MAGAZINE
415.775.8513
TOP 8 WAYS TO QUICKLY FILL VACANCIES WITH TECHNOLOGY To fill apartment vacancies, you must get in front of the right people at the right time and share information about your listings in ways that meet consumer expectations. This means covering online and offline channels seamlessly while delivering a personalized experience. LEVERAGE TECHNOLOGY TO HELP YOU FILL VACANCIES QUICKLY:
1. Use Video or 3D Apartment Tours
3D apartment tours give renters the convenience of seeing a property from the comfort of their own homes. To make an effective virtual tour, film slow and steady. Select a vantage point from which to show the entire room and highlight high-value features.
2. Virtual Showings
These video calls enable prospects to tour a unit with a leasing agent. Invest in the right technology and make sure the space is clean, tidy, and well-lit. Point out the details (e.g., updated appliances, marble countertops) and leave time for renters to ask questions.
On the List. Is finding a great service provider on your To-do List? Check out the Professional Services Directory for experienced apartment industry professionals.
66 Starts on page
3. Internet Listing Service Syndication
This is an integral component of any online marketing strategy, allowing your listing to appear on multiple listing sites to drive traffic. Consider your target market, geographic region, and marketing objectives when selecting the appropriate platforms to list your properties.
4. Optimize Your Listings
No matter where you choose to promote your listings, prospects expect a detailed description of the property, lots of high-quality photos, and even a video or two. Identify your target audience and make sure that your marketing materials highlight what’s most important for them.
5. Use an AI Leasing Agent
An AI leasing agent helps you field inquiries and respond to leads promptly, 24/7. It can handle routine tasks such as data entry and scheduling showings so your team can focus on high-value activities. An AI leasing agent can also help you build a complete and accurate dataset to inform your strategy.
6. Offer Self-Guided Tours
You can use digital lockbox technology to eliminate the back-and-forth in scheduling a showing while meeting consumer demand for self-service options. Enhance the experience by offering a take-home floorplan and sending a series of automated follow-up emails.
7. Digitalize the Application Process
A seamless online experience, from rental application to tenant screening, can reduce friction during the application process, and quickly turn leads into residents. Use an all-in-one cloud-based property management platform so prospects can process their applications from anywhere and at any time.
8. Measure Your Results
A property management platform with a leasing metrics dashboard can also help you track the results of your marketing efforts. Use the insights to identify the most effective marketing channels, areas for improvement, and the volume of converted leads you need to reach optimal occupancy. AppFolio modernizes your business with one powerful platform. Intuitively designed and smartly automated, it’s property management software that gives you the clarity to focus on what matters most. For more information or to book a demo, please contact us at info@appfolio.com or 1-866-648-1536. SF APARTMENT MAGAZINE | DECEMBER 2021
73
40 YEARS OF EFFECTIVE, HANDS ON EXPERIENCE!
Give 10 Get 10! Give us 10 minutes of your time, learn how we can increase your bottom line and get a Starbucks gift card on Us!
Renee A. Engelen, DRE 01879547
(415) 810-6020 INFO@HRHREALESTATE.COM
74
DECEMBER 2021 | SF APARTMENT MAGAZINE
PROVEN EXPERTISE IN: PROPERTY MANAGEMENT PROPERTY LEASING SALES & ACQUISITIONS CONSULTING PROJECT MANAGEMENT CONTRACT NEGOTIATIONS
PRESIDENT Professional Property Managers Association of San Francisco
SF APARTMENT MAGAZINE | DECEMBER 2021
75
Turning a Corner… continued from page 30
We want our public spaces to feel alive, but
Keeping The San Francisco Bay Area Safe Since 1988
in order to showcase the arts and culture scene in our city, we have to actually provide opportunities for artists and creators to showcase their work. We have notoriously made it too difficult in the past to get a permit for anything in this city, and that includes permits for live music, public activations, and street fairs. That’s why I pushed to create the JAM (Just Add Music)
FIRE ESCAPE SERVICE & MAINTENANCE
Permits program, which has made it easier for businesses to host outdoor music, film screenings, performances, or even theater productions. Events like these attract cus-
Safety is our Top Priority FREE ESTIMATES
(415) 566-1479 2183 16TH AVE • SAN FRANCISCO 94116 | www.greatescapeinc.com
tomers, give families a place to bring their kids, support the performers, and most of all, they’re just fun. San Francisco is a city of creators—let’s show off what we’ve got. Before the pandemic, I was pushing to streamline our bureaucracy on everything from new housing creation to small business regulations. What we’ve shown over the past year and half is that our city and our City government can make real progress on the issues we face, but we have to stop prioritizing process over results. Endless hearings, constant appeals, and multiple redundant layers of red tape only stifle progress and discourage people from even starting what they’re looking to do. I don’t want to go back to that way of operating. That’s why I passed Proposition H to make it quick and easy for a small business to open and operate in our city. And it’s why when we’re making many of these temporary measures permanent. I’m insist-
FOR ALL YOUR REAL ESTATE NEEDS SERVING SAN FRANCISCO PROPERTY OWNERS FOR OVER 60 YEARS
SALES INVESTMENTS PROPERTY MANAGEMENT
ing that we make the processes to apply be transparent, timely, and easy to follow.
A Resilient and More Vibrant City San Francisco is a city that knows how to recover from a disaster. We’ve done so time and time again. Our residents are some of the most innovative people in the world. Our economy is made up of companies that change the way we live, longtime legacy businesses that have survived for
3001 LAGUNA STREET, SAN FRANCISCO CA 94123 (415) 567-4800 www.amoresf.com
76
DECEMBER 2021 | SF APARTMENT MAGAZINE
longer than some of us have been alive, and people with dreams of starting something new of their own. We’re still a place where people from around the country and
around the world want to come visit and make their home. San Francisco hosted a World’s Fair three years after the 1906 earthquake. The Spanish Flu was followed by the Roaring ’20s. The devastation wrought by the 1989 earthquake resulted in the Embarcadero Freeway being torn down and San Francisco’s beautiful and iconic waterfront being revitalized and opened to residents and visitors. It’s too soon to say what will happen as a result of the pandemic, but what I can say for sure is that the groundwork for our recovery has been laid and the signs of a new, more vibrant city are all around us. After the devastation we’ve all collectively been through since March 2020, I can’t wait to see what comes next. To reach the Mayor’s Office of Housing and Community Development, call 415-701-5500 or email sfhousinginfo.sfgov.or
SF FIREFIGHTERS TOY PROGRAM Support the SF Firefighter Toy Program by donating a new, unwrapped toy.
DONATE: New, unwrapped toys
WHERE: SFAA 265 Ivy Street San Francisco, CA
WHEN: December 1 - December 20, 2021
4
For more information, turn to page 48 or call the SFAA office at 415-255-2372.
SF APARTMENT MAGAZINE | DECEMBER 2021
77
2022 Winter CCRM Webinar Night Series Schedule & Registration Course Course Name #
Date
PRICE
Time
Member
# of NonTotal Member Attendees
Series
Full CCRM Series (Value Savings)
PMR100
Introduction to Ethical Property Management
1/11/2022
6PM-9PM
$85.00
$100.00
PMR101
Renting the Property
1/18/2022
6PM-9PM
$85.00
$100.00
PMR102
Beginning and Maintaining the Tenancy
1/25/2022
6PM-9PM
$85.00
$100.00
PMR103
Renewal of Tenancy and Ending the Tenancy
2/1/2022
6PM-9PM
$85.00
$100.00
PMR104
Maintenance Management: Maintaining the Property
2/8/2022
6PM-9PM
$85.00
$100.00
PMR105
Liability & Risk Management
2/15/2022
6PM-9PM
$85.00
$100.00
PMR106
Budget Development and Implementation
2/22/2022
6PM-9PM
$85.00
$100.00
PMR107
Fair Housing: It’s the Law
3/1/2022
6PM-9PM
$85.00
$100.00
PMR108
Professional Skills for Supervisors
3/8/2022
6PM-9PM
$85.00
$100.00
EXAM
CCRM Final Exam
3/15/2022
6PM-9PM
FREE
See schedule below
Class Location Zoom Webinar System Upon registration the Zoom link will be emailed to the student Class is every Tuesday Instructor: Ryan Patrick, Wiegel Law Group
FREE
Total Due:
To Register
Online: www.sfaa.org Call: 415-255-2288 x110 Email: maria@sfaa.org
(includes 9th Edition Managing Rental Housing textbook, CCRM binder and Welcome Packet; does not include the $75 CCRM application fee)
Attendee Information: o Member
Attendee Name:
Title:
Company Name:
Address
City:
Phone:
Fax:
E-Mail:
Local Association ID Number:
Payment Information: o Credit Card
Zip:
o Mailing Check o Series Invoicing (members only benefit)
Credit card number: Signature:
o Non Member
Exp. Date Name printed:
Cancellation Policy: Cancellations must be made 72 hours in advance for a refund. SFAA does not provide refunds for No-Shows. Non-members must pay by credit card only!!!
*Students requesting CalBRE Continuing Education Credits must show picture ID, immediately before admittance to the live offering.
78
caanet.org events@caanet.org
DECEMBER 2021 | SFNinth APARTMENT 800.967.4222 Street,MAGAZINE Suite 1430 • Sacramento, CA 95814 • 980
JOHN ANTONINI + DANIEL FOLEY MULTIFAMILY + MIXED-USE + ADD-VALUE "Don't wait to buy Real Estate. Buy Real Estate and wait." -Will Rogers
SO L D 1558 Grant Ave I 5 Units I North Beach
515 Shrader St I 6 Units I Haight-Ashbury
F O R S A LE 3154 Steiner St I 3 Units I Cow Hollow
300 Ocean Ave I 8 Units I Mission Terrace
John Antonini
Daniel Foley
415.794.9510
415.866.7997
john@antoninisf.com
daniel@danielfoley.com
www.antoninisf.com
www.danielfoley.com
DRE 01842830
DRE 01866714
Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws. License number 01527235. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footage are approximate.
SF APARTMENT MAGAZINE | DECEMBER 2021
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TO MOST PEOPLE, THIS IS JUST A SMART LOOKING DUPLEX
TO YOU, IT’S BEEN A SMART WAY TO DOUBLE YOUR MONEY. We know the properties we manage mean more to owners like you than meets the eye. That’s why, for 75 years and across three generations of our family, we’ve taken the long view -- building great working relationships as we build value. Because when it comes to taking care of your investment, we definitely see eye-to-eye. celebrating
gaetanirealestate.com 415.668.1202
75 YEARS