SF Apartment Magazine May 2025

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SF APARTMENT

San Francisco Apartment Association Office

265 Ivy Street

San Francisco, CA 94102

Tel 415-255-2288 Fax 415-255-1112

Email memberquestions@sfaa.org Web www.sfaa.org

SFAA Staff

Executive Director Janan New

Deputy Director Vanessa Khaleel

Database & Website Manager Stephanie Alonzo

Government and Community Affairs Charley Goss

Marketing Lara Kisich

Member Services Gershay Castaneda

Education & Member Services Maria Shea

Accountant Crystal Wang

SFAA Officers

President J.J. Panzer

Vice President Robert Link

Treasurer Paul Gaetani

SFAA Directors

Eric Andresen, Oz Erickson, Marina Franco, Craig Greenwood, Andrew Long, Kent Mar, Neveo Mosser, James Sangiacomo, Dave Wasserman

VOLUME XXXVI, NUMBER 5 MAY 2025

Published by

San Francisco Apartment Association

Publisher Vanessa Khaleel

Editor Pam McElroy

Art Director Jéna Safai

Production Manager Stephanie Alonzo

Tel 415-255-2288

Web www.sfaa.org

SF Apartment Magazine (ISSN 1539-8161) Periodicals Postage Paid at San Francisco, California and at additional mailing offices. POSTMASTER: Send address changes to the SF APARTMENT MAGAZINE, 265 Ivy Street, San Francisco, CA 94102.

The SF Apartment Magazine is published monthly for $84 per year by the San Francisco Apartment Association (SFAA), 265 Ivy Street, San Francisco, CA 94102. The SF Apartment Magazine is not responsible for the return or loss of submissions or artwork. The magazine does not consider unsolicited articles. The opinions expressed in any signed article in the SF Apartment Magazine are those of the author and do not necessarily reflect the viewpoint of the SFAA or SF Apartment Magazine. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal service or other expert assistance is required, the services of a competent person should be sought. Acceptance of an advertisement by this magazine does not necessarily constitute any endorsement or recommendation by the SFAA, express or implied, of the advertiser or any goods or services offered. Published monthly, the SF Apartment Magazine is distributed to the entire membership of the SFAA. The contents of this magazine may not be reproduced without permission. Publisher disclaims any liability for published articles. Printed by Printing Partners Copyright @2025 by SFAA.

Outreach Overhaul

Mayor

Lurie is working to restructure homeless outreach.

Mayor Daniel Lurie has unveiled “Breaking the Cycle,” an initiative to address the city’s homelessness, mental health, and addiction crises. A central component of this plan is consolidating the nine street outreach teams into five neighborhood-focused units, with an additional citywide roving team. This restructuring seeks to enhance coordination among city services, law enforcement, and community organizations, ensuring a unified and accountable approach to assisting individuals in crisis.

The initiative responds to a 2023 city audit that found inefficiencies and a lack of coordination among existing outreach efforts. By focusing on specific neighborhoods, the new teams aim to provide targeted support, connecting individuals to appropriate services such as shelters, treatment programs, or reunification with family.

Mayor Lurie emphasized, “Each team will know the people they’re helping by name... responsible for helping these individuals on their journey from the street to treatment, housing, or back to loved ones.”

In addition to restructuring outreach teams, the “Breaking the Cycle” directive outlines a phased approach:

First 100 days: Reassess policies related to the distribution of drug paraphernalia, excluding needle exchange programs, and consolidate existing programs like Journey Home and Homeward Bound to streamline services.

Within six months: Add 1,500 interim housing and treatment beds, enhance case management services, and establish new accountability standards for health and homelessness services.

After one year: Optimize funding sources, improve data tracking systems, and evaluate the organizational structure of city programs.

As part of these efforts, the city has opened phase one of Jerrold Commons, a temporary shelter for older adults experiencing homelessness. This facility includes 68 beds across 60 cabins, with specialized services tailored to seniors, including 24/7 staffing, medical support, and case management to help residents transition into stable housing. By diversifying shelter

options and prioritizing the needs of vulnerable populations, the city aims to provide dignified, long-term solutions for homelessness.

This initiative builds on earlier efforts, including legislation passed in February granting the mayor expanded authority to expedite hiring and contracting for homelessness and drug treatment services. By combining immediate actions and long-term reforms, Mayor Lurie aims to create a more effective and compassionate response to the city’s ongoing challenges.

SFAA’s Ten-Day Notice Win

On September 11, 2024, the California Court of Appeal, First Appellate District, issued a final ruling in San Francisco Apartment Association (SFAA) v. City and County of San Francisco, declaring that the city’s 2022 ordinance requiring a 10-day warning notice before a statutory 3-day notice is served was invalid and unenforceable.

This ordinance, authored by Supervisor Dean Preston, had required landlords to give tenants a 10-day written warning before initiating most types of evictions, including for non-payment of rent and other lease violations. Over the past two years, San Francisco property owners were required to comply with this extra step, and the San Francisco Rent Board had even created a dedicated form for this purpose.

SFAA, represented by attorneys at Zacks & Freedman, challenged the ordinance on the grounds that local governments do not have the authority to alter eviction procedures established by the state’s Unlawful Detainer Act. The Court of Appeal agreed, affirming that only the state legislature can dictate procedural rules around notices and evictions. The court ruled that extending the standard 3-day notice to a 13-day process constituted a procedural change in direct conflict with state law.

This decision is a major legal win for rental housing providers across San Francisco. It reestablishes consistency with state law and removes a burdensome requirement that complicated the eviction process for owners trying to enforce lease agreements. SFAA thanks Zacks & Freedman for their expert legal representation and continued advocacy on behalf of San Francisco’s property owners.

In light of the court’s ruling, the Rent Board has updated its required Form 1007, which must be served with all 3-Day Notices to Pay Rent or Quit and 3-Day Notices to Perform Covenants or Quit. SFAA has also updated its suite of 3-Day Notice forms to reflect this change and ensure compliance.

It is critical that property owners use the most current versions of these forms. Outdated 3-Day Notices that lack the updated Rent Board 1007 Form are now invalid and could jeopardize an unlawful detainer case. All updated 3-Day Notice forms now carry a copyright date of 3/20/25 and are available for members to download for free through the SFAA website.

It’s important to stay informed of legal requirements that affect rental housing operations. SFAA continues to revise and publish compliant documents—including lease agreements and notice forms—in response to court decisions, legislative updates, and industry developments.

Members are encouraged to visit the SFAA website regularly to access the latest documents and take advantage of resources designed to support effective and legally sound property management practices.

Proposed Rezoning

Mayor Lurie’s administration has unveiled a sweeping rezoning proposal aimed at tackling San Francisco’s housing shortage by boosting density in traditionally low-rise, westside neighborhoods. The plan—part of the city’s broader “family zoning” initiative—would permit buildings up to eight stories along key

transit corridors like Geary, Taraval, and Ocean Avenue, and up to fourteen stories near transit hubs. It proposes a shift to form-based zoning, emphasizing building design and scale over land use, with the goal of adding 36,000 new homes.

The rezoning is designed to comply with the state’s requirement that San Francisco add 82,000 housing units by 2031, while avoiding potential legal or financial penalties for noncompliance. Officials say the plan also targets racial and geographic equity by encouraging growth in neighborhoods that have historically resisted development but comprise more than half of the city’s residential land.

The proposal balances increased density with affordability and displacement protections, reserving some areas for 100% affordable housing and maintaining rent control on existing units. If adopted, the plan could transform the city’s development landscape and is considered one of the most ambitious efforts in decades to reshape how and where housing is built in San Francisco.

Beware of Scammers

California property owners have reported receiving fraudulent phone calls from people impersonating County employees, requesting their Social Security number and date of birth to process a property tax exemption application.

The Assessor’s Office does not request personal identification information by phone, text, or email. Personal information is only accepted through official Assessor forms that are signed and properly submitted.

May and June Deadlines of Note

Business

Tax on Personal Property

(571-R): The 571-R is a State of California tax form required to be completed by rental businesses, including short-term rental businesses. The Form 571-R is due on April 1 each year. The last day to file without incurring a penalty is May 7 each year; the penalty for filing after May 7 is 10% of the total assessed value.

San Francisco Business Registration Fee: Everyone doing business in San Francisco must have a current business registration. Renew annually by May 31. You can renew online at etaxstatement. sfgov.org/RG2024/.

New Job Postings Page

Finding the right talent in the competitive San Francisco rental housing industry just got easier. SF Apartment Magazine is launching a dedicated job posting page, connecting employers with skilled professionals in property management, leasing, maintenance, real estate law, and more.

This new resource offers a direct line to candidates who understand the unique demands of the local rental market. Whether you’re hiring a seasoned property manager or a reliable maintenance technician, your listing will reach a targeted audience already engaged in the industry.

Posting a job is quick and simple, ensuring your opportunity gets in front of the right people. Don’t miss out on hiring top talent—be among the first to take advantage of this exciting new platform! For more details, contact the magazine’s editor, Pam McElroy, at pam@sfaa.org

SFAA Office Update

SFAA’s office is open Monday through Friday. Members are welcome to come into the office to pick up rental forms or for counseling services between the hours of 10:00 a.m. and 5:00 p.m. Please call the SFAA office to confirm your lease order and make an appointment for counseling whenever possible.

All SFAA staff members are available to assist you every day of the week. Rental forms can be accessed online at sfaa.org. The best way to have your questions answered is by calling the office at 415-255-2288 and, if needed, selecting a staff member’s extension. Questions can also be submitted via email to MemberQuestions@sfaa.org.

Housing Hit List

written by DEBRA CARLTON

CAA is stepping up its efforts to tackle the next wave of proposed bills that would impose significant new burdens on rental housing providers.

This year has already brought unprecedented legislative and regulatory challenges to California’s rental housing industry. California lawmakers once again have the state’s rental housing industry in their crosshairs with a wave of damaging proposals—what we’re calling “Rental Housing Killers.” These bills would impose new burdens on the rental housing industry and discourage much-needed investment in the state’s housing supply.

Here’s a summary of the ten most troubling bills under consideration this year. The California Apartment Association (CAA) strongly opposes each of these measures and continues to advocate on behalf of rental housing providers across the state.

AB 1157

AB 1157, written by Assemblymember Ash Kalra (D-San Jose) is a statewide rent cap bill that would lower annual rental increases and end key exemptions. It would amend the state’s Tenant Protection Act to reduce the state’s current rent cap from 5% plus inflation (or 10%, whichever is lower) to 2% plus inflation (or 5%, whichever is lower). The bill would also eliminate exemptions for single-family homes and condos, and make statewide rent and eviction controls permanent. CAA is leading a broad housing coalition

in opposing the bill, warning that it would drive housing providers out of the market and worsen the state’s housing shortage.

AB 1248

AB 1248, written by Assemblymember Matt Haney (D-San Francisco), would outlaw most rental housing fees starting in 2026. It would prohibit housing providers from charging most fees for tenancies beginning on or after January 1, 2026. The proposal would ban charges for things like parking, late fees, and Ratio Utility Billing Systems (RUBS). Violations would bring steep penalties, including treble damages for willful violations.

SB 381

SB 381, written by Senator Aisha Wahab (D-Fremont/Hayward) aims to ban a range of common rental fees, including charges for parking, pets, and Ratio Utility Billing Systems (RUBS). It would also cap late fees at 2% of monthly rent and impose strict limits on application screening charges. The bill includes enforcement provisions with significant penalties for noncompliance. If passed, SB 381 would strip housing providers of essential management tools, reduce flexibility in lease structuring, and increase the financial strain of maintaining rental properties—potentially deterring investment in much-needed housing across California.

AB 863

AB 863, introduced by Assemblymember Ash Kalra (D-San Jose), would require landlords to provide evictionrelated legal notices in a tenant’s primary language—specifically, one of five commonly spoken languages in California—if the landlord has reason to believe the tenant speaks that language. The bill does not clearly define what qualifies as “reason to believe,” raising concerns about vague enforcement standards. CAA warns that the measure could expose landlords to costly legal disputes over minor translation errors, increase compliance burdens, and open the door to litigation over good-faith attempts to meet the bill’s unclear requirements.

SB 436

SB 436, written by Senator Aisha Wahab (D-Fremont/Hayward), would require courts to halt an eviction and allow a tenant to remain in the unit if they pay the overdue rent or provide proof of approved rental assistance— even after the landlord has obtained a legal judgment. The bill includes no restrictions on how often a tenant can use this provision, potentially allowing repeated rent nonpayment without demonstrating financial hardship. Additionally, it does not require tenants to reimburse housing providers for attorney fees or court costs incurred during lengthy and costly eviction proceedings, shifting the financial burden entirely to the landlord.

SB 262

SB 262, introduced by Senator Aisha Wahab (D-Hayward), would provide state funding to local governments that implement rent control laws. The bill aims to incentivize cities to adopt rent control policies by linking access to state grants with the passage of

Ways to Connect.

Email SFAA at MemberQuestions@sfaa.org to have your questions and concerns promptly addressed, or call the office at 415-255-2288. You can also follow the happenings of your fellow SFAA members and find out the latest in the industry by connecting with SFAA.

• Email SFAA at MemberQuestions@sfaa.org

• Follow SFAA on Twitter at twitter.com/SFAptAssoc

• Follow SFAA on Linkedin

• Follow @SFaptmagazine on Instagram

SPEAK UP

Your voice matters. As these bills move through the state legislature, it’s critical that rental housing providers engage with lawmakers to help stop damaging proposals before they become law. Here’s how you can get involved:

• Email or call your representatives and share how these bills would impact your rental business.

• Sign up for CAA’s legislative alerts and SFAA’s newsletter to receive timely updates and calls to action.

• Make a tax-deductible donation to the SFAA Legal Fund.

• Advertise in SF Apartment Magazine to support the publication and its outreach.

• Attend local town halls or hearings and speak during public comment.

such laws. CAA has raised concerns that this could pressure cities to adopt rent control, even though these measures are not tied to increasing housing production. CAA argues that this approach could lead to further restrictions on rental markets without addressing the underlying housing supply issues.

AB 380

AB 380, written by Assemblymember Mark Gonzalez (D-Los Angeles) would remove time limits on emergency rent caps and raise penalties to $25,000 for each violation if landlords increase rent beyond what is allowed during a declared emergency. The bill would also prohibit rent increases for emergency repairs following natural disasters. CAA has raised concerns that the bill would create compliance issues, confusion, and prevent landlords from recovering essential costs incurred during emergencies.

Pipe Dreams

written by VARIOUS AUTHORS

Tenants must report damage or risk liability for breaching lease and good faith duties.

Q. A resident recently vacated, and I discovered extensive water damage from a leaking pipe that essentially destroyed the kitchen and bathroom walls. The departed resident never reported this ongoing problem. Is this just a total loss?

A. Not necessarily. Housing providers tend to forget that a lease is a contract. While most lease versions fall short of the SFAA Residential Tenancy Agreement, they generally contain language similar to what we insert into our template, which is as follows:

MAINTENANCE and REPAIRS: Tenant shall, at Tenant’s expense and at all times during the tenancy, maintain the Premises, furnishings, and appliances, if any, in a clean and good condition and shall surrender the same upon termination of tenancy in the same condition as received (excepting normal wear and tear). Any and all repair requests shall be made from Tenant to Owner in writing. Tenant understands that Tenant is responsible for replacing their own light bulbs, and for the costs of repair for all damage to the Premises, leased furnishings, and appliances, whether caused by Tenant or anyone else using, repairing, or attempting to repair

the Premises, leased furnishings, and appliances during the tenancy.

Contracts in California also contain what is known as the implied covenant of good faith and fair dealing. This means that neither party will take any course of action (or in this case, inaction) that that would deprive the other party of the benefits under the contract. Indeed, each side must act fairly and in good faith when performing their contractual obligations. Not reporting an obvious water leak that is damaging the property would, arguably, be a breach of the express terms of the lease agreement as well as a breach of the implied covenant of good faith and fair dealing.

After assessing the repair costs, consider the following courses of action. First, if the cost of repair exceeds your insurance deductible, file a claim with your carrier. If you are not insured for this loss or the cost of repair exceeds the deductible, politely request reimbursement from the former residents in writing. If they refuse, you may bring the matter to small claims court. Thankfully, litigants represent themselves in this forum, so you will not incur attorney fees. Currently, the maximum amount of recovery in small claims court is $12,500. If the damage exceeds this limit, you may have to

hire legal counsel to file a complaint in regular superior court. That said, you do have the option of litigation, as a resident’s willful failure to report ongoing water damage might constitute a breach of the rental agreement’s terms as well as the covenant of good faith and fair dealing, and it may also give rise to another cause of action known as “negligence,” meaning the resident breached a duty of care that was owed to the housing provider.

Deducting the damage amount from the security deposit may, in this author’s opinion, be a bit tricky. The security deposit law permits deductions for “the repair of damages to the premises, exclusive of ordinary wear and tear, caused by the tenant or by a guest or licensee of the tenant.” Here, the internal pipe likely failed on its own and not through some misuse by the former residents. As such, the resulting damage was not caused by the tenant’s use. That said, if the insurance route is not feasible, consider either small claims court or, if the damages are well above $12,500, a superior court action to recoup your losses.

—Dave Wasserman

Q. A married couple who cosigned a lease is getting a divorce. One of them plans to stay in the apartment. Should I ask that person to sign a new lease without their ex-partner?

A. For many renters, rent control feels like an asset. In terms of housing costs, it resembles an amortized

mortgage payment that stays the same as prices increase all around. But aside from waiver traps for the landlord and some tenant illegal activity, it’s not transferable or sellable (though the departing tenant very well might be walking away with the Nvidia stock as compensation in the dissolution agreement).

You’re wondering if you should have the remaining tenant sign a new lease, but you’re focusing on the wrong spouse. First, the “intermediate length occupancy” ordinance (the reason landlords can’t rent to, e.g., corporate rentals placing traveling nurses) also made it clear that the end of a term lease does not conclude the tenancy. The tenant who stays was your tenant on the original lease, and they remain your tenant once that lease expires, and their tenancy becomes month-to-month.

Having them sign a new lease (and presumably, you mean that you have only them sign the new lease) does nothing to conclude the contractual rights of the departing spouse. (In fact, you may create some confusing issues with enforce ment if you try to impose the new lease in violation of Rent Board rule 12.20(a), prohibiting evictions based on unilater ally imposed terms.)

Now, you don’t care if the ex comes back to visit the cats or the kids (as the case may be). And unless this is the rare and unfortunate case of domestic violence, you really have no immediate stake in whether one or more of them asserts a claim of right to access the apartment based on their original lease.

Assuming you want closure as much as the tenant who initiated the breakup, you might ask the two of them to enter an agreement that lets the departing ten ant off the lease, terminates their right of access and obligations, and confirms that the remaining tenant assumes sole liabil ity. (Arguably, this is a “buyout” of the departing tenant, but I think you’d do fine just having them volunteer to terminate the lease since you’re not paying them or getting possession back.)

If you aren’t able to secure this kind of agreement, you should be fine—unless the remaining tenant one day decides to move on, and the departing one tries to opportunistically reacquire their old rent control. There’s an open question as to whether an “original occupant” can maintain the right to rent control without actually residing in the unit (returning later when another original occupant leaves). On the right facts, I think this gets decided in the landlord’s favor. Until that day comes, just try to keep clear records of occupancy. Feel free to even introduce your tenant to your single friends— as long as those friends understand they’re subsequent occupants.

—Justin A. Goodman

The information contained in this article is general in nature. Consult the advice of an attorney for any specific problem. Dave Wasserman is with Wasserman Offices and can be reached at 415-567-9600. Justin A. Goodman is with Zacks & Freedman, P.C. and can be reached at 415-956-8100.

Keys to Connection

Written by PAM MCELROY

Connecting, learning, and growing in the rental industry.

The San Francisco Apartment Association once again brought together the city’s top industry professionals for the highly anticipated annual Landlord Expo. Held at the scenic Fort Mason Center, Gallery 308, on March 19, this free event provided attendees with unparalleled networking opportunities, educational sessions, and insights into the ever-evolving rental housing market.

“This year’s Expo was a huge success,” said Charley Goss, SFAA’s Director of Government Affairs. “SFAA’s annual Landlord Expo is always a great forum for rental property owners to build community, connect with vendors, learn about market trends, and get updated on new laws and regulations. We’re excited by the opportunity to convene rental property owners and vendors for the multifamily industry in a forum focused on education, compliance, and networking.”

Building Connections Over Coffee and Conversation

The event kicked off with a morning mixer from 9:30 to 11:00 am, where landlords, property owners, and service providers gathered over coffee and light refreshments. Attendees exchanged experiences, discussed industry trends, and explored new opportunities in San Francisco’s rental market. Vendors and exhibitors showcased innovative products and services, giving landlords firsthand access to resources that could improve their property management strategies.

Establishing relationships with trusted service providers is essential for rental property owners, ensuring they have a dependable network to rely on when emergencies arise—whether it’s a late-night maintenance issue or an

unexpected disaster. The Expo provided landlords with a unique opportunity to meet and vet experienced vendors in person, helping them build a reliable list of professionals they can count on.

For service providers, the Expo was equally beneficial, offering direct access to property owners who may need their expertise. Vendors had the chance to engage in meaningful conversations, demonstrate their value, and establish long-term business relationships within the local rental community.

“The SFAA Landlord Expo is the premier event connecting San Francisco’s top landlords with the industry’s leading vendors and real estate professionals,” said Renee A. Engelen, Broker and President of HRH Real Estate Services Corp. “Whether you’re looking to enhance your property management strategies, discover innovative solutions, or build valuable connections, this expo is the must-attend event for those serious about success in the rental market.”

Educational Insights and Legal Updates

One of the Expo’s major highlights was its lineup of expertled educational sessions. Attendees gained invaluable knowledge on legal updates, compliance, and best practices in rental management. Topics included:

Building Electrification & Decarbonization: Nik Kaestner and Agustina Mogetta from the San Francisco Environment Department provided insights into the city’s electrification policies, upcoming gas ban regulations, and resources available for landlords transitioning away from gas.

UPCOMING

SPONSORSHIP OPPORTUNITIES AND EVENTS

If you’d like to participate in the many upcoming SFAA events, sponsorship opportunities are available for SFAA’s monthly membership meetings and the much-anticipated annual Trophy Awards in October. These events serve as prime platforms for networking, recognition, and industry collaboration. For a calendar of upcoming events, turn to page 40 or visit sfaa.org

Whether you’re seeking to showcase your products and services, elevate brand visibility, or foster meaningful connections with industry professionals, we offer tailored sponsorship packages to meet your objectives. Your support plays a vital role in enabling us to deliver exceptional events and initiatives that empower and celebrate the rental property community in San Francisco. For more information about upcoming SFAA events, visit sfaa.org or call the SFAA office at 415-255-2288. See you at next year’s Expo!

Maintenance, Habitability & Repairs:

Charley Goss of SFAA walked attendees through a landlord’s legal responsibilities, covering everything from responding to maintenance requests to understanding the San Francisco Housing Code.

Positive Rental Payment Reporting: Eric Andresen of West Coast Property Management explained California’s new law requiring landlords to offer tenants the option of reporting their on-time rental payments to consumer credit agencies.

Fair Housing Compliance & Voucher

Holders: Michelle Horneff-Cohen of Rent Raisers and Clean Composting clarified Fair Housing laws regarding

housing vouchers and shared best practices to avoid compliance pitfalls.

Tenant Screening & Security Deposit

Law Changes: With new laws taking effect in 2025, landlords learned about legal requirements for screening tenants, collecting application fees, and properly documenting security deposit deductions.

Market Trends & Rent Board

Updates: Experts including Dave Chesnosky of Renting SF, Jim Adams of Vertex, and Stephani Yurkanin of The Fillmore Center discussed the latest shifts in San Francisco’s rental market, including the impact of workfrom-home trends and the city’s response to street conditions.

The San Francisco Rent Board also provided critical updates on reporting requirements, rent increase procedures, and housing inventory compliance.

“Managing rental property in San Francisco is notoriously difficult,” said Charley Goss. “The 2025 Landlord Expo gives us the opportunity to get updated on new regulations while also helping build community. Attendees told us they were excited to be able to connect with fellow rental property owners and vendors in a positive, education-focused setting.”

Networking, Business Growth, and Community Building

Beyond the informative sessions, the Expo fostered an environment of camaraderie and professional growth. Attendees engaged in meaningful conversations during the networking breaks, which provided valuable opportunities to establish new business relationships and strengthen existing ones.

“Fantastic event!” said Maria James, Owner of Fire & Water Damage Recovery. “The speakers kept the audience spellbound, so we had plenty of time to talk to all the attendees who stayed all day. Good bang for my buck!”

For vendors, the Expo was a prime opportunity to meet property owners and

showcase their services. “As always, the SFAA Expo gave my two companies, Clean Composting and Rent Raisers, the opportunity to get in front of the membership and establish deeper relationships,” said Michelle Horneff-Cohen. “Always a lively event, the SFAA Expo did not disappoint this year. It’s so great to have the opportunity to chat with the members.”

SFAA: Advocating for Local Rental Property Owners

SFAA remains a strong advocate for rental property owners, ensuring that landlords have the tools, resources, and legislative backing to run successful businesses. By working closely with City Hall, the association has successfully fought against burdensome regulations, including defeating the proposed vacancy tax. SFAA continues to push for fair policies that protect property owners while promoting a sustainable rental market. Their commitment to keeping landlords informed and compliant is unwavering as they offer ongoing education, legal guidance, and industry updates.

Thank You!

The success of the Landlord Expo wouldn’t be possible without the dedication of our sponsors, presenters, and attendees. To our sponsors, thank you for your unwavering support and for helping make this event such a valuable experience for the rental housing community. Your contributions are instrumental in strengthening the industry.

A special thanks to our presenters, whose insights provided attendees with practical knowledge and strategies for effective property management. And to everyone who attended, your engagement and enthusiasm made this event a vibrant space for learning and collaboration.

For photos of the event, turn to page 36.

We look forward to continuing to support San Francisco’s rental property owners and hope to see you at next year’s Expo!

Pam McElroy is the editor of SF Apartment Magazine.

Supervisor Myrna Melgar shares plans to grow housing, revitalize neighborhoods, and strengthen community engagement.

Written by SF APARTMENT MAGAZINE

MELGAR MOMENTUM

SF Apartment Magazine: As an advocate for streamlining housing approvals and higher density in commercial corridors, how do you reconcile this with the concerns of District 7 residents who value low-density neighborhoods?

Supervisor Myrna Melgar: That’s the heart of the challenge, isn’t it? People in District 7 love hopping on MUNI; they send their kids to our excellent public schools; they care deeply about affordability; and they want buildings that are safe, sustainable, and up to code. If we truly value those things, we must be willing to have honest conversations about how we grow.

Cities evolve. And to keep the things we love vibrant and accessible, we need to support them. That means looking to our commercial and transit corridors as places to add housing thoughtfully and efficiently. We’re not talking about changing the character of our single-family neighborhoods—we’re talking about leveraging the areas already designed for higher activity to help meet our affordability goals, reduce car dependency, and keep families in San Francisco. It’s about balance—respecting what makes District 7 special while also making sure future generations can afford to live here.

SFAM: 7x7 Magazine says, “West Portal is having a moment.” How do you envision this revitalization impacting the local community and the overall character of the neighborhood?

Sup. Melgar: West Portal’s future is incredibly bright. Compared to many other commercial corridors, West Portal has maintained low vacancy rates. We’re seeing a new wave of restaurants, small businesses, and neighborhood-serving shops open. This kind of revitalization supports our local economy and reinforces West Portal’s identity as a welcoming, family-oriented community.

What’s especially heartening is the return of families as the generational cycle turns over. With excellent neighborhood schools anchoring the community, I don’t see the character of West Portal changing dramatically. This revitalization is about reaffirming what’s always made West Portal special: safety, stability, and community.

The upcoming rezoning will bring more residents to live right on the corridor, which will strengthen our neighborhood institutions. More foot traffic and more neighbors mean more support for the local schools, merchants, and the small businesses that give West Portal its charm.

West Portal is reminding us what’s possible when neighborhoods are nurtured and invested in.

SFAM: How will you address the issue of vacant storefronts on Ocean Avenue and other commercial corridors in District 7?

Sup. Melgar: Vacant storefronts are a real concern for our neighborhood vitality—especially on corridors like Ocean Avenue, where small businesses are the heart of the community. I’m proud to build on the work that Mayor London Breed and Katy Tang led in 2023, when they implemented over one hundred changes to the Planning Code to improve the small business permitting process.

I’m working on legislation to further streamline permitting. My goal is to reduce unnecessary red tape, make it easier for entrepreneurs to open and operate in District 7, and encourage a mix of neighborhood-serving businesses that reflect the needs and diversity of our residents.

We also need to continue investing in partnerships with merchant associations, property owners, and city departments to improve safety, cleanliness, and foot traffic in our commercial corridors. Filling our storefronts isn’t just an economic issue—it’s a quality of life issue, and it’s central to keeping our neighborhoods strong and connected.

SFAM: Prop K didn’t pass in District 7, yet you stood by your support. How do you navigate differing opinions when your views don’t align with the majority of your constituents?

Sup. Melgar: District 7 is made up of diverse neighborhoods with different histories, priorities, and perspectives. Balboa Terrace doesn’t always vote the same way as the Inner Sunset or Sunnyside—and that’s okay. Representing a district like ours means embracing that diversity of opinion and understanding that good leadership isn’t about always pleasing everyone—it’s about being honest, open, and willing to listen.

I approach these differences by being accessible, listening carefully, and looking for areas of common ground. Even when we don’t agree on everything, there’s almost always a shared goal to work toward. My job is to weigh the facts, hear all sides, and make decisions with transparency and integrity.

SFAM: You’ve helped fund public safety efforts like officer overtime and patrols. How will you balance public safety needs with community concerns about police presence?

Sup. Melgar: We have to get to better staffing levels if we want to meet the public safety needs of District 7—and

Melgar Momentum… continued on Page 52

Rising interest rates have had a significant impact on the San Francisco sales market. Experience and first hand knowledge navigating these tricky times matters most. We are not guessing… You shouldn’t be either!

S uite S pot

Written by ALEX GOFFO & JACKSON SALAMUNOVICH

AS SAN FRANCISCO CONTINUES TO NAVIGATE A POST-PANDEMIC WORLD,

the housing market is reflecting a new set of tenant behaviors, priorities, and pressures, especially in the leasing space. The return to office, though still evolving, has ignited a noticeable surge in rental demand, particularly for well-located and well-maintained properties. Renters today are not just looking for a place to live—they’re searching for quality, lifestyle, and flexibility. And many are willing to pay a premium for it.

Rents Rebounding in the Nuanced Market

While rents remain lower than pre-pandemic highs, the San Francisco residential rental market is the most expensive it has been in the last five years. According to Zumper data, in March 2025, the average monthly rent for a one-bedroom apartment in San Francisco rose to approximately $3,200, making it the second most expensive rental market in the country—second only to New York City.

In contrast, in March 2021, the average monthly rent for a one-bedroom dropped to around $2,600, when remote work emptied many urban cores. During this same period, the San Francisco Housing and Urban Development set the median household income at $104,000—meaning rent would still be around 30% of an average individual’s income. By today’s standards, that would come out to around 40% of one’s income. But that doesn’t stop people from renting. What’s more, today’s renters are not just accepting higher rents—they’re actively seeking out properties that feel worth the price.

From Bidding Wars to Stale Listings

We’re seeing clear momentum around competitively priced, thoughtfully presented rentals. These properties are not only leasing faster, but in some cases, they’re triggering bidding wars.

Strong interest flows toward homes that are clean, updated, and professionally marketed—both visually and strategically. Conversely, overpriced or under-maintained units are sitting longer on the market and are increasingly vulnerable to low-ball offers or aggressive negotiations. In these times, it’s not about lowering expectations—it’s about elevating the approach.

Return-to-office mandates are reshaping renter demand, driving competition for well-located, lifestyle-driven housing.

A recent example highlights how the right strategy can make all the difference. A client came to us with a unit that had been sitting on the market for several weeks— despite being in a sought-after neighborhood and having strong fundamentals. The original listing wasn’t generating interest: pricing was misaligned with current demand, the photos didn’t showcase the space effectively, and overall visibility was limited.

With a few targeted adjustments—professional photography, a refined pricing strategy, and expanded outreach to qualified renters—the property quickly gained momentum. Within five days, it was leased to a strong tenant at a rate above the revised asking price.

In a market like San Francisco, where tenant expectations are high and inventory is competitive, thoughtful marketing and broad exposure can be the key to reducing vacancy and finding a longterm fit.

Market of Contrasts

Despite increased energy in the market, the backdrop remains complex. Some companies are scaling up and requiring workers to return to the office, while others continue to downsize. The result?

A bifurcated tenant base, where one segment is relocating quickly and decisively—often driven by new roles or relocation packages—while others are staying put, hesitant to give up rent-controlled units to take on the unknown.

With seasonal demand generally expected to rise, year-over-year rent increases remain modest—roughly 2% from March 2024 to March 2025. Yet that growth masks deeper tension beneath the surface: shifting renter behaviors are making it harder for landlords to predict outcomes.

Small property owners, in particular, are navigating uncertainty. Renters may move quickly one month and hesitate the next. Listings may lease in a day or linger for weeks. This unpredictability complicates planning around turnover, pricing, and cash flow. And with a 7% increase

in rental inventory over the past year, competition is higher—not just among tenants, but among landlords trying to attract them.

Many owners are left asking: Is now the time to raise rents or offer incentives? Should I renovate—or hold off? Without current data and targeted marketing, even well-located properties can underperform. Understanding why the market is shifting is just the first step—putting that insight into action helps reduce vacancy, attract the right tenants, and build lasting stability.

Location and Properties

Suburbs around San Francisco have generally seen a decrease in average rent, with the exception of Daly City, which has held steady. This trend may reflect a renewed pull toward the urban core as hybrid work schedules solidify and professionals seek to shorten commutes. For many renters—particularly those commuting two or three days a week—living in the city remains a priority, whether their office is in Downtown, Mission Bay, the Presidio, or parts of the Peninsula, East Bay, and surrounding areas. Reliable transit, high-speed internet, vibrant neighborhoods, and cultural access all continue to shape where people choose to live.

Within San Francisco, year-over-year rent growth is trending modestly upward, particularly in well-connected neighborhoods with access to transit corridors, lifestyle amenities, and commercial hubs. Yet the market remains uneven. While some properties are leasing quickly, others lag—often due to subtle mismatches between unit features and evolving tenant expectations. Today’s renters are looking for flexibility: dedicated space for remote work, strong Wi-Fi, secure package delivery, and even parking options that support mixed-mode commutes.

At the same time, home values continue to adjust. Single-family properties declined 15.4% citywide between 2022 and the end of 2024, while condominiums dropped nearly 30%. While this shift

presents opportunities for some buyers, many remain cautious. With elevated interest rates and persistent inflation, purchasing a home can feel out of reach—especially for renters already stretched thin by rising living costs.

Utility expenses alone have increased more than 55% over the past year. With most landlords still covering water and garbage, the added financial weight of mortgage payments, property taxes, insurance, and utilities makes homeownership feel unattainable for many. Renting, by contrast, remains a more flexible and often more manageable option.

Meanwhile, San Francisco continues to draw significant investment. In 2024 alone, more than $50 billion in venture capital flowed into the region, much of it supporting startups focused on AI, clean energy, and biomedical innovation. This new wave of funding is fueling job creation and housing demand—especially among tech-savvy, mobile professionals seeking high-quality urban living.

Tenant Lifestyle and Mindset

As a result, tenants are making more intentional and strategic lifestyle choices. For some, premium rentals offer flexibility and comfort while they wait for the right time to buy—whether they’re waiting due to rising interest rates from previously historic lows, market uncertainty, or a desire to settle into a new city before committing to ownership. Others simply prefer the freedom that renting provides, even when homeownership is financially within reach. And for many, renting remains the most practical option in a city where the cost of entry continues to rise—especially amid broader uncertainty in macroeconomic conditions such as inflation, employment trends, and geopolitical tensions.

This evolving mindset is fueling demand for high-quality, well-located rental housing that delivers both lifestyle and long-term value. Today’s renters are more discerning than ever—seeking homes that reflect their needs, routines, and values, while allowing for flexibility in an

unpredictable world. For landlords, this raises the bar—and creates new opportunities to stand out.

The Future of Leasing

The leasing industry is already seeing the impact of technology in everything from pricing and marketing to tenant communication. AI tools are improving efficiency across the board—automating inquiry responses, analyzing market trends, and optimizing pricing strategies in real-time. As proptech continues to evolve, we anticipate even more disruption across leasing workflows, with smart integrations that better match tenants and landlords, reduce downtime, and improve service delivery.

Whether it’s using data to recommend pricing updates or delivering immersive 3D tours to out-of-town prospects, the future of leasing is increasingly digital. In a competitive rental environment, leveraging these tools will no longer become optional—it will be essential.

Holistic Approach to Asset Strategy

or explore creative deal structures for mixed-use and multifamily portfolios.

We’re also seeing new housing models gain traction—including communal living and co-living companies acquiring assets and converting larger buildings into shared-living communities. This shift is creating new options for renters and new buyer profiles for sellers of older or underutilized properties. Understanding where these models fit into your asset’s lifecycle—whether you’re holding, repositioning, or preparing to exit—can open the door to fresh strategies optimized for performance.

Full-Service Real Estate Brokerage

In today’s complex market, working with a full-service real estate agency provides clarity and strategy. From leasing and management to sales and advisory, the right partner ensures your property goals—short- and long-term— stay on track.

With over 55 years of local experience, AMSI helps owners navigate changing tenant needs while maximizing long-term asset value. Whether managing one unit or a full portfolio, we offer expert leasing, property management, and creative sales solutions. As San Francisco evolves, we remain committed to intentional, humancentered service. If you’re looking to rent, reposition, or evaluate your property, we’re here to help.

Alex Goffo and Jackson Salamunovich are with AMSI. Alex can be reached at 415-793-5604 and agoffo@amsiemail.com. Jackson can be reached at 415-969-3694 and jackson@realestatenovo.com. For more information about Amsi, visit amsires.com.

Landlord & Leasing Agent, A Winning Combo.

Having over 25 rental units of her own, Jackie brings rst-hand experience as a landlord to all of our Rentals In S.F. clients.

Every day, our team endeavors to nd quali ed tenants for our clients. With an expert understanding of the ever changing San Francisco rental market, we have made it our priority to ll your vacant unit quickly, e ortlessly, at market rent and with your ideal tenant!

With just one phone call, Jackie will come over to access your needs, appraise your unit, and do all the marketing, prospecting and screening. We then present you with a quali ed tenant ready to move in.

Call Jackie at Rentals In S.F. to ll your vacancy. It will be one of the best calls you’ll ever make. Just ask all our clients!

Former SFAA winner

* Leasing Agent of the Year

* Landlord of the Year

Practical Real Estate Advice You Can Count On

Practical and cost effective advice to assist with your real estate needs in the City and County of San Francisco.

• Legal services with an emphasis on real estate

• General Matters and Transactions

• Residential and Commercial

• Landlord-tenant matters

• Purchase and sale, co-ownership and condominium conversion issues

• Planning, zoning and permitting issues

• Neighbor, condo association and CC&R dispute resolution

• Real estate transactions and document preparation

sfaa 2025

Landlord Expo

sfaa2025calendar

sfaa 2025

May 2025

MONDAY, MAY 5

Board of Directors Meeting

11:30 a.m.

TUESDAY, MAY 13

Best Practices for Handling Nuisance Issues Zoom

1:00 p.m. to 2:00 p.m.

Members $45 Non-Members $65

TUESDAY, MAY 6

Protect Your Wealth: Liability & Asset Protection Zoom

11:00 a.m. to 12:00 p.m. Members $45 Non-Members $65

FRIDAY, MAY 16

Intellirent: Q & A Session Zoom

10:00 a.m. to 11:00 a.m. FREE for SFAA Members Only

TUESDAY, MAY 6

Fight the Bite: Flea & Tick Edition Zoom

1:30 p.m. to 2:30 p.m. Members $45 Non-Members $65

TUESDAY, MAY 20

In Person Member Meeting Jewish Community Center 3200 California Street Fisher Family Hall

5:00 p.m. to 7:00 p.m. Sponsored by: Sotheby’s International Realty and The Greenspan Co./ Adjusters International

June 2025

MONDAY, JUNE 2

Board of Directors Meeting

11:30 a.m.

WEDNESDAY, JUNE 18

Virtual Member Meeting

10:00 a.m. to 11:00 a.m. Sponsored by: Escape Artists & Watchtower Security

TUESDAY, JUNE 3 Bedbugs Zoom

1:30 p.m. to 2:30 p.m. Members $45 Non-Members $65

FRIDAY, JUNE 20

Intellirent: Detecting Deception in Rental Applications Zoom

10:00 a.m. to 11:00 a.m. FREE for SFAA Members Only

WEDNESDAY, JUNE 11

Newsom Executive Orders Zoom

11:00 a.m. to 12:00 p.m. Members $45 Non-Members $65

TUESDAY, JUNE 24

Leasing 101 Zoom

2:00 p.m. to 3:00 p.m. Members $45 Non-Members $65

WEDNESDAY, MAY 7

In Person Fair Housing Jewish Community Center 3200 California Street

1:00 p.m. to. 4:00 p.m. Members $125 Non-Members $175

WEDNESDAY, MAY 21

You’re Going to Have to Serve Somebody Zoom

2:00 P.m. to 3:00 p.m.

Members $45 Non-Members $65

THURSDAY, JUNE 12

Asset Protection Open Forum Zoom

11:00 a.m. to 12:00 p.m.

Members $45 Non-Members $65

FRIDAY, JUNE 27

Roommates & Revolving Doors Zoom

10:00 a.m. to 11:00 a.m.

Members $45 Non-Members $65

SFAA office will be closed Monday, May 26th, 2025 for Memorial Day.

SFAA’S TENANT SCREENING SERVICE

THROUGH INTELLIRENT

STEP 1:

Create a free account at sfaa. myintellirent.com/agent-signup.

STEP 2:

Invite an applicant to apply via an online application customized to SFAA’s criteria. You can also publish your available rental on Intellirent across mulitple ILSs.

RATES

Intellirent is your free, online rental application and property marketing tool, partnered with Transunion to instantly return complete credit reports and nationwide eviction notices. Renters pay the $40 application fee, which covers your costs. For more information, simply create your free account or go to sfaa.org and choose the “Resources” tab. Then select “Tenant Screening.”

Please note that the maximum you can charge a tenant for screening services is $49.12.

CONTACT INTELLIRENT FOR MORE INFORMATION: 415-849-4400

SAN FRANCISCO’S

CAPITAL IMPROVEMENTS

The capital improvement interest rates for 3/1/24 through 2/28/25 are listed below:

ALLOWABLE RENT INCREASES 2025

- 2026: 1.4%

Effective March 1, 2024 through February 28, 2025, the allowable annual rent increase is 1.7%. This amount is based on 60% of the increase in the Consumer Price Index for all urban consumers in the Bay Area. A history of all allowable increases and their effective periods is provided.

ALLOWABLE RENT INCREASES PERIOD AMOUNT

03/01/25 - 02/28/26 1.4%

03/01/24 - 02/28/25 1.7%

03/01/23 - 02/29/24 3.6%

03/01/22 - 02/28/23 2.3%

03/01/21 - 02/28/22 .7%

03/01/20 - 02/28/21 1.8%

03/01/19 - 02/29/20 2.6%

03/01/18 - 02/28/19 1.6%

03/01/17 - 02/28/18 2.2%

03/01/16 - 02/29/17 1.6%

03/01/15 - 02/29/16 1.9%

03/01/14 - 02/28/15 1.0%

03/01/13 - 02/28/14 1.9%

03/01/12 - 02/28/13 1.9%

03/01/11 - 02/29/12 0.5%

03/01/10 - 02/28/11 0.1%

03/01/09 - 02/28/10 2.2%

03/01/08 - 02/28/09 2.0%

03/01/07 - 02/29/08 1.5%

INTEREST ON DEPOSITS

Deposits include all tenant monies that the owner holds, regardless of what they are called. At the landlord’s option, the payment may be made directly to the tenant or by allowing the tenant to deduct the amount of interest due from the rental payment.

INTEREST ON DEPOSITS PERIOD AMOUNT

03/01/24 - 02/29/25 5.2%

03/01/23 - 02/29/24 2.3%

03/01/22 - 02/28/23 0.1%

03/01/21 - 02/28/22 0.6%

03/01/20 - 02/28/21 2.2%

03/01/19 - 02/29/20 2.2%

03/01/18 - 02/28/19 1.2%

03/01/17 - 02/28/18 0.6%

03/01/16 - 02/28/17 0.2%

03/01/15 - 02/29/16 0.1%

03/01/14 - 02/28/15 0.3%

03/01/13 - 02/28/14 0.4%

03/01/12 - 02/28/13 0.4%

03/01/11 - 02/29/12 0.4%

03/01/10 - 02/28/11 0.9%

03/01/09 - 02/28/10 3.1%

03/01/08 - 02/28/09 5.2%

03/01/07 - 02/29/08 5.2%

RENT BOARD FEE

$29.50

Chapter 37A of San Francisco’s Administrative Code allows the city to collect a per-unit fee for each residential dwelling unit that is subject to the San Francisco Rent Ordinance. This fee defrays the entire cost of operation of the Rent Board. If you are an owner of a residential dwelling unit or guest unit, you must pay a Rent Board Fee by March 1 of each year unless you have a current exemption on file with the Rent Board or a Homeowners’ Exemption on file with the Office of the Assessor-Recorder. While this fee was previously collected on the property tax bill, owners must pay this fee to the Rent Board directly as of 2022. Payment can be made through the Rent Board Portal.

ALLOWABLE RENT BOARD FEE COLLECTABLE FROM TENANTS

7

03/01/06 - 02/28/07 1.7%

SAN FRANCISCO RENT BOARD

25 Van Ness Avenue #320 San Francisco, CA 94102

415-252-4600 www.sfgov.org/rentboard

SFAA Professional Services Directory

1031 TAX DEFERRED EXCHANGE SERVICES

FIRST AMERICAN EXCHANGE COMPANY

Lisa Jackson 415-244-1339 lisajackson@firstam.com

SEQUENT

Eric Scaff 415-834-1031 sequent-rewm.com escaff@sequent-rewm.com

ACCOUNTANTS

SHWIFF, LEVY & POLO LLP

Elizabeth Shwiff 415-291-8600 x232 www.slpconsults.com

ALARM COMPANY

AEC ALARMS

Yat-Cheong Au 408-298-8888 Ext: 188 sales@aec-alarms.com

ARCHITECTURE

OPENSCOPE STUDIO ARCHITECTS

Mark Hogan 415-891-0954 www.openscopestudio.com

Q ARCHITECTURE

Dawn Ma 415-695-2700 www.que-arch.com

ASSOCIATIONS

PROFESSIONAL PROPERTY MANAGEMENT ASSOCIATION

Renee A. Engelen www.ppmaofsf.org renee@hrhrealestate.com

ATTORNEYS

BARTH CALDERON, LLP

Paul Hitchcock 415-577-4685 Paul@barthattorneys.com All languages welcome

BORNSTEIN LAW

Daniel Bornstein, Esq. 415-409-7611 www.bornstein.law

BRETT GLADSTONE

Brett Gladstone 415-3945188 bgladstone@g3mh.com

CHONG LAW

Dolores Chong 415-437-7807 chongdolores@earthlink.net

DOWLING & MARQUEZ, LLP

Jak S. Marquez 415-977-0444 x232 www.dowlingmarquez.com

Spanish

FRANK KIM ESQ., EVICTION ASSISTANCE

Jo Biel 415-752-6070 Spanish, Korean, Cantonese and Mandarin FRIED, WILLIAMS & GRICE CONNER, LLP

David Semel 415-421-0100 dsemel@friedwilliams.com

Clifford Fried cfried@friedwilliams.com Farsi, French, Portuguese, Spanish

HERZIG & BERLESE

Barbara Herzig 415-861-8800 bherzig@hbcondolaw.com

ILENE M. HOCHSTEIN, ATTORNEY AT LAW

Ilene Hochstein 650-877-8288 ilene@hochsteinlaw.net

KIMBALL, TIREY & ST. JOHN LLP

Kelli Dodson 800-525-1690 kelli.dodson@kts-law.com www.kts-law.com

LAW OFFICE OF A. THOMAS KOSTER Thomas Koster 415-680-0023 Thomas@Koster-Law.com

LAW OFFICE OF DENISE A. LEADBETTER Denise A. Leadbetter 415-713-8680 denise@leadbetterlaw.com

LAW OFFICE OF JULIANA E. PISANI

Juliana Pisani 415-800-7562 Juliana@jpisanilaw.com Italian

LAW OFFICES OF LAWRENCE M. SCANCARELLI

Lawrence M. Scancarelli 415-398-1644 www.sfrealestatelaw.com

LAW OFFICE OF MICHAEL C. JOHNSTON Michael Johnston 650-343-5050 johnston-gomez@msn.com

MASTROMONACO REAL PROPERTY LAW GROUP

Leonard Mastromonaco 415-354-2702 len@mastrolawgroup.com

NIVEN & SMITH

Leo M. LaRocca 415-981-5451 leo@nivensmith.com

REUBEN, JUNIUS & ROSE, LLP

Kevin Rose 415-567-9000 www.reubenlaw.com

ROTHBARD LAW GROUP, LP Ryan Mayberry 408-244-4200 ryan@toddrothbardlaw.com

SHEPPARD-UZIEL LAW FIRM

Jaime Uziel 415-296-0900 ju@sheppardlaw.com

SINGER & SCOTT, P.C. Edward Singer 650-393-5862 www.edsinger.net

SJR LAW CORPORATION

Shoshana Raphael 415-408-6044 shoshana@sjrlawfirm.com

STEINER LAW OFFICE

Michael Heath 415-931-4207 mheath@mheathlaw.com

STEVEN ADAIR MACDONALD & ASSOCIATES, PC

Steven Adair MacDonald 415-956-6488 www.samlaw.net sam@samlaw.net Mandarin, Cantonese & Spanish

TRN LAW ASSOCIATES

Tiffany R. Norman 415-823-4566 tiffany@trnlaw.com www.trnlaw.com

UTRECHT & LENVIN, LLP

Patrick Connolly 415-357-0600 pconnolly@ullawfirm.com www.ullawfirm.com

WASSERMAN

Dave Wasserman 415-567-9600

Dave@wassermanoffices.com www.davewassermansf.com

WIEGEL LAW GROUP

Andrew J. Wiegel 415-552-8230 www.wiegellawgroup.com

ZACKS & FREEDMAN, PC

Andrew M. Zacks 415-956-8100 www.zfplaw.com

ZANGHI TORRES ARSHAWSKY, LLP

John P. Zanghi 415-977-0444 www.zatlaw.com

BEDBUG DETECTION

CROWN & SHIELD PEST SOLUTIONS-PREMIER

Aurora Garcia-Vidaca 415-893-9551 www.crownandshieldpestsolutions.com

PREMIER CANINE DETECTION

Jordan Garcia 415-612-6645 www.premiercaninedectection.com

CLEANING SERVICE

SF BLIND CLEANERS

Andy Dovchin 415-523-0404 andy@sfblindcleaners.com www.sfblindcleaners.com

STANLEY STEEMER

Sanjay Bhandari 215-206-0748 stanleysteemersf@gmail.com www.stanleysteemer.com

COMMERCIAL/RETAIL LEASING SERVICES

BLATTEIS REALTY CO.

David Blatteis 415-981-2844 www.sfretail.net

CONSTRUCTION

FIRST ONSITE

Joseph Dito 510-391-2980 joe.dito@firstonsite.com www.firstonsite.com

PODS

Chad Schutt 310-270-5127 cschutt@pods.com

CONSULTANTS

AMY HULL CONSULTING LLC

Amy Hull 415-450-5809 nj-aeh@outlook.com

CONSULTANTS: PERMITS & PLANNING

EDRINGTON AND ASSOCIATES

Steven Edrington 510-749-4880 steve@edringtonandassociates.com

CONTRACTORS

C & J’S CUSTOM BUILDS INC.

Caleb Wyman 415-209-8439 caleb@c-jcustombuilds.com www.c-jcustombuilds.com

CORPORATE RENTALS

AMSI

Robb Fleischer 415-447-2020 www.amsires.com

CREDIT REPORTING

INTELLIRENT

Cassandra Joachim 415-849-4400 www.myintellirent.com

DRAIN SERVICES

PRIBUSS ENGINEERING, INC.

Selina Pribuss 650-588-0447 selina.p@pribuss.com www.pribuss.com

Nick Capurro 650-737-4554 nick.c@pribuss.com

EMERGENCY SERVICES

THE GREENSPAN CO./ ADJUSTERS INTERNATIONAL

Rebecca Holloway 707-540-5584 rebecca@greenspan-ai.com

ENVIRONMENTAL CONSULTING ADVIRO

Alma Soto 408-512-2912 almas@goadviro.com www.goadviro.com

P.W. STEPHENS ENVIRONMENTAL

Sheri Buenz 510-651-9506 sherib@pwsei.com

EV CHARGING

URBAN EV

Alexander Grant 971-275-7365 alex@urbanev.com

FACADE INSPECTIONS

BORNE CONSULTING

Cade Osborne 415-319-4789 cade@borne-consulting.com borne-consulting.com/

FIRE ESCAPE INSPECTION & MAINTENANCE

ACCOLADE RESTORATION INC.

ANTHONY CUELLAR 650-387-8524 accoladercinc@gmail.com www.accoladeconstruct.com

ESCAPE ARTISTS

Ben Maxon 415-279-6113 www.sfescapeartists.com

GREAT ESCAPE SERVICES

Terry Walsh 415-566-1479 www.greatescapeservice.com

FIRE PROTECTION CONTRACTORS

A-TOTAL FIRE PROTECTION COMPANY, INC.

Monte L. Osborn, CEO

Tyler Osborn, CFO 530-672-8495 accounting@atotalfireprotection.com www.atotalfireprotection.com

AEC ALARMS 628-208-0188 SFfire@aec-alarms.com

EMERGENCY SYSTEMS, INC.

Eric Hagerman 415-564-0400 esmfire@earthlink.net

PRIBUSS ENGINEERING, INC.

Selina Pribuss 650-588-0447 selina.p@pribuss.com www.pribuss.com

Nick Capurro 650-737-4554 nick.c@pribuss.com

REDWOOD CITY ALARMS, INC.

Christopher Cicero 650-362-4841

redwoodcityalarms@gmail.com www.redwoodcityalarms.com

GARAGE DOORS

R&S ERECTION OF SAN FRANCISCO

Sarah Taylor 415-981-7590

sarah@rsdoor.com www.rsdoors-sf.com

GARBAGE COLLECTION SERVICES

CLEAN COMPOSTING COMPANY

Michelle Horneff-Cohen Michelle@cleancomposting.com

RECOLOGY GOLDEN GATE RECYCLING Minna Tao 415-575-2423 recologysf.com

RECOLOGY SUNSET SCAVENGER

Dan Negron 415-330-2911 recologysf.com

TRASH SCOUTS

Pedrito Gella 510-788-0462 pedrito@trashscouts.com www.trashscouts.com

VALET LIVING

Tia LaNae Chambers 707-912-5153 tia.chambers@valetliving.com

HUMAN RESOURCES

INTERSOLTUTIONS, LLC jhong@intersolutions.com

INSPECTIONS

DECK CHECK WOOD BALCONY & STAIRS INSPECTIONS

Vincenzo Melchiorre 415-407-4640 vin@deck-check.com www.deck-check.com

PACIFIC COAST REAL ESTATE INSPECTIONS

Christopher D. Hesson 415-516-8110 PCREinspections@gmail.com

INSURANCE COMPANIES

ARM MULTI INSURANCE SERVICES

Lisa Isom 866-913-6293 www.arm-i.com

BARBARY INSURANCE BROKERAGE

Gerald Becerra 415-788-4700 www.barbaryinsurance.com

COMMERCIAL COVERAGE

INSURANCE AGENCY

Paul Tradelius 415-436-9800 www.comcov.com

GORDON ASSOCIATES INSURANCE SERVICES

Dave Gordon, CLU 650-654-5555x6972

David.gordon@gordoninsurance.com

LENDING / FINANCIAL SERVICES

BANK OF SAN FRANCISCO

Margaret Mak 415-930-3383

margaret.mak@bankbsf.com www.bankbsf.com

CHASE

Michelle Li 415-794-2176 www.ff-inc.com

EAST WEST BANK

Rita Kwan 628-249-6641

rita.kwan@eastwestbank.com

JPMORGAN CHASE

Behzad Boroumand 415-315-5255

behzad.boroumand@chase.com jpmorgan.com/commercial-real-estate

LOCKSMITHS

CROWN LOCK & HARDWARE

Joe Schoepp 415-221-9086

MAINTENANCE REPAIR SERVICE

GREENTREE MAINTENANCE

Yvonne Figueroa 415-854-9495 Figueroa@veritasinv.com

MAVEN MAINTENANCE, INC.

Craig Lipton 415-829-2207 www.mavenmaintenance.com

ONE STOP MAINTENANCE

John Flaxa 650-296-4947 info@onestopmaintenance.co www.onestopmaintenance.co

SURFACE EXPERTS OF SAN FRANCISCO NORTH

Jason F. Johnson 415-942-4402 jjohnson@surfaceexperts.com www.surfaceexperts.com

WEST COAST PROPERTY MANAGEMENT

Joseph Keng 415-885-6970 ext. 101 www.wcpm.com

MARKETING

APARTMENT LIST

Sarah Mettler 914-729-4695

smettler@apartmentlist.com

OPINIION

Evan Reyne 855-330-9980 evanr@opiniion.com

MEDIATION

THE BAR ASSOCIATION OF SAN FRANCISCO CONFLICT INTERVENTION SERVICE

Scott Goering 415-782-8940 sgoering@sfbar.org

MOVING COMPANIES

CLUTCH MOVING COMPANY

Steven Mandac 650-425-0353 sales@clutchmovingcompany.com www.clutchmovingcompany.com

PODS

Lee A. Wohlwerth 279-444-9733 lwohl@pods.com

PAINTING CONTRACTORS

DUNN-EDWARDS CORPORATION

Daniela Franco 415-656-9951

daniela.franco@dunnedwards.com

JH PAINTING LLC

Jesus Hernandez 415-531-7033 dezpainting@gmail.com

KRUIT PAINTING, INC.

Pieter Kruit 415-254-7818 www.kruitpainting.com

PAC WEST PAINTING INC.

Brian Beaulieu 415-457-0724 www.pacwestpaintinginc.com

PETERS PAINTING SERVICES

Peter Pantazelos 415-647-4722 www.peterspainting.com

TARA PRO PAINTING INC.

Brian Layden 415-822-2011 www.tarapropainting.com

PEST CONTROL

ATCO PEST & TERMITE CONTROL & HOME RESTORATION

Richard Estrada 415-898-2282 www.atcopestcontrol.com

BANNER PEST SERVICES

Brad Erekson 650-678-2300 brad@bannerpc.com www.bannerpc.com

CROWN & SHIELD PEST SOLUTIONS-PREMIER

Aurora Garcia-Vidaca 415-893-9551 www.crownandshieldpestsolutions.com PESTEC

Diane McCorriston 415-671-0300 partners@pestecipm.com

PLUMBING & HEATING

C.R. REICHEL ENGINEERING CO. INC. Tim Lordier 415-431-7100 www.crreichel.com

FAST RESPONSE PLUMBING & ROOTER

Joseph Tinsley 415-596-6115

frpservicesf@gmail.com www.fastresponseplumbingsf.com

FLOW MASTERS PLUMBING, INC

Fergal McMahon 415-751-1933 fergal@flowmastersplumbing.com

PRIBUSS ENGINEERING, INC.

Selina Pribuss 650-588-0447 selina.p@pribuss.com www.pribuss.com

Nick Capurro 650-737-4554 nick.c@pribuss.com

R & L PLUMBING

Larry Bustillos 415- 651-4977 larry@rl.plumbing www.rlplumbingsanfrancisco.com

URGENT ROOTER AND PLUMBING INC. Albert Lee 415-387-8163 urgentrtr@sbcglobal.net

PROJECT MANAGEMENT

MELGAR REAL ESTATE SERVICES

Suzy Melgar 650-745-8186 info@mresbayareahomes.com

PROPERTY MANAGEMENT

2B LIVING

Brooks Baskin 650-763-8552 brooks@twobliving.com www.twobliving.com

PROPERTY MANAGEMENT MEMBERS

The following members are SFAA Property Management Members. They fully support the organization and are dedicated to SFAA’s goals. For more information about the benefits of becoming a Property Management Member, contact Maria Shea at maria@sfaa.org or 415-255-2288 x 110.

AMSI

Robb Fleischer 415-447-2020 www.amsires.com

CECCHINI REALTY CO.

Dante Cecchini, CCRM 415-550-8855 www.cecchinirealty.com

CITYWIDE PROPERTY MANAGEMENT

Carol Cosgrove 415-552-7300 www.citywidesf.com

DEWOLF

William Talmage 415-221-2032 www.dewolfsf.com

GAETANI REAL ESTATE

Paul Gaetani 415-668-1202 www.gaetanirealestate.com

GREENTREE PROPERTY MANAGEMENT 415-828-8757 www.greentreepmco.com

GORDON CLIFFORD PROPERTIES, INC.

Patrick Clifford 415-613-7694 patrick@gcpropertiessf.com

HRH REAL ESTATE SERVICES CORPORATION

Renee A. Engelen (415) 810-6020 www.hrhrealestate.com

J. WAVRO PROPERTY MANAGEMENT

James Wavro 415-509-3456 www.jwavro.com

LINGSCH REALTY

Natalie M. Drees 415-648-1516 www.lingschrealty.com

PAUL LANGLEY COMPANY

Misha Langley 415-431-9104 x 301 misha@plco.net

PONTAR REAL ESTATE

Merri Pontar 415-421-2877 www.pontarrealestate.com

PROGRESSIVE PROPERTY GROUP

Dace Dislere & Joe Gillach 415-515-4329

REAL MANAGEMENT COMPANY

J.J. Panzer 415-821-3167 www.RMCsf.com

S&L REALTY

Robert Link 415-386-3111 www.slrealty-sf.com

STRUCTURE PROPERTIES

Corey Eckert 415-794-0064 www.structureproperties.com

SUTRO PROPERTY MANAGEMENT, INC.

Salman Shariat 415-341-8774 www.sutroproperties.com

VERTEX PROPERTY GROUP

Craig Berendt 415-608-3050 vertexsf.com

WEST & PRASZKER REALTORS

Michael Klestoff 415-661-5300 www.wprealtors.com

WEST COAST PROPERTY MANAGEMENT

Eric Andresen 415-885-6970 www.wcpm.com

VESTA ASSET MANAGEMENT

Paul Griffiths 415-994-3033 paul@vesta-assetmanagement.com

ABACUS PROPERTY MANAGEMENT

Timothy Cannon 415-841-2105

tim@sanfranrealestate.com www.abacuspropertymanagement.com

ALEXANDERSON PROPERTIES

Eric Alexanderson 415-285-3737 alexandersonproperties.com alexanderson08@yahoo.com

AMERICAN CAMPUS COMMUNITIES

Hannah Lawson (415) 413-7845 lroos@hollandpartnergroup.com www.hollandresidential.com

AMORE REAL ESTATE, INC

Jerry Hsieh 415-567-4800 www.amoresf.com

ANCHOR PROPERTIES MANAGEMENT LLC

Anton Qiu 415-722-6452 anton@apcap.us

ANCHOR REALTY

Mark Campana 415-621-2700 mark@anchorealtyinc.com www.anchorealtyinc.com

ARTAL PROPERTIES

John Artal 415-647-4400 artalproperties@gmail.com www.artalproperties.com

AYS MANAGEMENT

Kevin Newsome 510-708-0165 ayspropertymanager@gmail.com

BANCAL PROPERTY MANAGEMENT

Tammy McNaught (415) 397-1044 accountingoperations@bancalsf.com tammy@bancalsf.com

BAY PROPERTY GROUP Anna Katz 510-836-0110 anna@baypropertygroup.com www.baypropertygroup.com

BAYVIEW PROPERTY MANAGERS

James Blanding 415-822-8793 xt.4 bayview60@comcast.net www.bayviewpropertymanagers.com

BEAM PROPERTIES, INC. Darius Chan 415-254-8679 darius@sfbeam.com

BETTER PROPERTY MANAGEMENT Steven Brown 415-861-9980 sbrown@bpm-re.com

BLVD RESIDENTIAL Debbie Brackett 650-328-5050 dbrackett@blvdresidential.com www.blvdresidential.com

BOARDWALK INVESTMENTS Marilyn Andrews 650-355-5556 ma@boardwalkrents.com

BRIDGES PROPERTY MANAGEMENT GROUP Patricia Lee 415-205-7401 pleehomes@gmail.com

BROOKFIELD PROPERTY GROUPPRESIDIO LANDMARK Jon King 855-327-5376 jon.king@brookfieldproperties.com

CANNIZZARO REALTY John Cannizaro 415-795-2360 john@cannizzaro-realty.com

CANTRELL ASSOCIATES CORPORATION Jim Cantrell 415-956-6000 jimcha@pacbell.net

CAROL DINEEN REALTY

Carol Dineen 415-212-8087 support@caroldineenrealty.com

CECCHINI REALTY

Dante Cecchini (650) 255-5273 info@cecchinirealty.com

CENTERSTONE PROPERTY MANAGEMENT

Ron Erickson 415-626-9944 rjerickson@sbcglobal.net

CIRRUS ASSET MANAGEMENT

Paolo Pedrazzoli 818-808-3530 ppedrazzoli@Cirrusami.com

CITIBROKERS REAL ESTATE, INC.

Jason Abbey (415) 221-5000 Jason@citibrokersrealestate.com

CITYWIDE PROPERTY MANAGEMENT

Carol Cosgrove 415-552-7300 www.citywidesf.com

COIT TOWER PROPERTIES

Yoshi Yamada 415-447-6834 Yoshicoit@yahoo.com

CONSOLIDATED PROPERTY MANAGEMENT

EIC GROUP, INC.

Penny Pan 415-682-0708 office@cpmbayarea.com

CORCORAN ICON PROPERTIES

Dawn Cusulos 415-678-8854 dawn.cusulos@corcoranicon.com

CROSSBAY GROUP INC 408-512-4366

Eclipse Property Management Inc. Terrence Tom 510-865-8700 x303 ttom@eclipsepm.net

EBALDC

Felicia Scruggs 510-287-5353 FScruggs@ebaldc.org

FOGCITI REAL ESTATE INC. PROPERTY MANAGEMENT

Paul Mora 415-674-1440 pmora@fogciti.com

FOUNDATION RENTALS & RELOCATION, INC. Christopher Barrow 415-507-9600 cb@foundationhomes.com

GAETANI REAL ESTATE

Paul Gaetani 415-668-1202 www.gaetanirealestate.com

GEARY REAL ESTATE, INC. Melissa Geary melissa@gearyrealestateinc.com

GEORGE GOODWIN REALTY, INC.

Chris Galassi 415-681-1265 cgalassi@goodwin-realty.com www.goodwin-realty.com

GOLDEN GATE PROPERTIES

Ferdinand Piano 415-498-0066 ferdinand@g2properties.com

GREENTREE PROPERTY MANAGEMENT

Scott Moore 415-828-8757 www.greentreepmco.com

GM GREEN REAL ESTATE INC.

George Green 415-608-6485 ggreen@gmgreen.com www.gmgreen.com

GORDON CLIFFORD PROPERTIES, INC.

Patrick Clifford 415-613-7694 patrick@gcpropertiessf.com

HOGAN & VEST INC.

Simon Wong 415-421-7116 hoganvest.com

HRH REAL ESTATE SERVICES CORPORATION

Renee A. Engelen 415-810-6020 www.hrhrealestate.com

INCOME PROPERTY SPECIALISTS

Clayton Llewellyn 408-446-0848 www.ipsmanagement.cc

JACKSON GROUP PROPERTY MANGEMENT, INC.

Raymond Scarabosio 415-608-8300 ray@jacksongroup.net

JAMES D. MULLIN REAL ESTATE BROKER

James D. Mullin 415-470-0450 jamesdmullinre@gmail.com

JD MANAGEMENT GROUP, INC.

Jonathan Davis 510-387-7792 jonathan.davis@jdmginc.com

KEYOPP PROPERTY MANAGEMENT Melanie Leung 628-888-6650 support@keyopp.net

KREMSDORF PROPERTIES

Jeff Kremsdorf (415) 902-2883 jeff@kremsdorf.com

LEADING PROPERTIES

Patrick Boushell 415-346-8600 x102 pboushell@leading-sf.com

LINGSCH REALTY

Natalie M. Drees 415-648-1516 www.lingschrealty.com

LUCAS & COMPANY

Susan Lucas 415-722-4724 susan@thelucascompany.com

M PROPERTIES

Mark Mangampat mark@mproperties.com

MAG MANAGEMENT

Lana August lanaml@gaehwiler.com

MARSHALL & CO. PROPERTY MANAGEMENT

Marshall Jainchill marshall@marshallproperty.com

MAVEN MAINTENANCE, INC.

Craig Lipton 415-305-7506 lipton@maveninvestments.com www.mavenmaintenance.com

MCKEEVER REALTY

Chuck Lewkowitz chucklewkowitz@gmail.com

MERIDIAN MANAGEMENT GROUP

Randall Chapman 415-434-9700 www.mmgprop.com

MILLENNIUM FLATS

Carlos Carbajal 415-420-6290 carlos@millenniumflats.com

MORLEY FREDERICKS

REAL ESTATE SERVICES

Steve Morley 415-722-4724 susan@thelucascompany.com

MOSSER COMPANY

Neveo Mosser 415-284-9000 nmosser@mosserco.com

NICE VENTURES INC

Laurie Thomas laurie@niceventures.com

NORTHPOINT APARTMENTS

Taylor Ownes-Kees 415-989-2007

towenskees@northpointsf.com www.thenorthpointapartments.com

ONERENT DBA POPLAR HOMES

Nicole Cheatham 408-381-3157 nicole@popularhomes.com

OPEN WORLD PROPERTIES

Jonathan Daryl Fleming 510-250-0946 jonathan@openworldproperties.com www.Openworldproperties.Com

ORVICK MANAGEMENT GROUP

David Orvick 408-497-1880 david@orvprop.com

PACIFIC REALTY

Kristine Delagnes 415-923-1100 kristine@pacificrealtyco.com www.pacificrealtyco.com

PAUL LANGLEY COMPANY

Misha Langley 415-431-9104 x 301 misha@plco.net

PDC REAL ESTATE & RENTALS

Pamela Dela Cruz pamela@pdcrealstate.com

PEAK REALTY GROUP

James C. Keighran 415-474-7325 info@peakrealtygroup.com www.peakrealtygroup.com

PILLAR CAPITAL REAL ESTATE

Jonathan Ng 415-885-9584 jonathan@thepillarcapital.com

PIP INC./SFRENT

Sarosh Kumana 415-861-4554 sarosh@sfrent.net www.sfrent.net

PMREI

Paul McLean 415-999-1407 pmrei@outlook.com

PODESTO PROPERTIES

Gina Enriquez 415-794-7125 gandpofsf@aol.com

PONTAR REAL ESTATE Merri Pontar 415-421-2877 www.pontarrealestate.com

THE PRADO GROUP, INC. Andrea Hayes 415-395-0880 frontdesk@pradogroup.com

PRIME METROPOLIS PROPERTIES, INC. Tom Chan 415-731-0303 tomchan@pmp1988.com

PRO EQUITY AM Tori Linnell 916-838-2804 vlinnell@proequityam.com

PROGRESSIVE PROPERTY GROUP Dace Dislere 415-794-9727 www.progressivesf.com

RAJ PROPERTIES

Jennifer Mayo 559-587-1318 mainoffice2@rajproperties.com www.rajproperties.com

RALSTON MANAGEMENT GROUP

Keith Jurcazak 650-303-3182 kj@ralstonmanagementgroup.com www.ralstonmanagementgroup.com

RAMSEY PROPERTIES

Brian E. Ramsey 415-474-5175 Brian@RamseyPropertiesSF.com

REAL MANAGEMENT COMPANY

J.J. Panzer 415-821-3167 www.RMCsf.com

RENTWISE PROPERTY MANAGEMENT

Brandon Temple 650-346-2006 Brandon@gorentwise.com

ROCKAWAY RESIDENTIAL MANAGEMENT

Kristine Abbey 650-290-3084 kristine@rockawayresidential.com rockawayresidential.com

ROCKWELL PROPERTIES

Mark Kaplan 415-398-2400 propertymanagement@rockwellproperties.com

RNB PROPERTY MANAGEMENTGOLDEN GATE

Kaveh Gorgani 415-413-3827 kaveh@rnbemail.com www.rnbgoldengate.com

RPM MANAGEMENT GROUP

Dipak Patel 415-672-1203 dipak@rpmmg.com

RYEBREAD PROPERTIES, INC.

Ryan Siu 415-385-8891 ryan@ryebreadproperties.com www.ryebreadproperties.com

SALMA & COMPANY

Ryan Salma 415-931-8259 propertymanager@salma-co.com www.salma-co.com

SHAREVEST PROPERTY MANAGEMENT, LLC

Timothy D. Gilmartin 650-347-2020 tim@thegilmartins.com

SIGNATURE REALTY

PROPERTY MANAGEMENT

Paul Montalvo 650-364-3167 paul@paulmontalvo.com

SIERRA PROPERTY PROFESSIONALS

Sonali Herrera sierrappinc@gmail.com

SILVER CREEK PROPERTY MANAGEMENT

Jonathan Arguello 925-600-1818 jmsilvercreek@sbcglobal.net www.teamsilvercreek.com

SKYLINE PMG, INC.

Nicholas Bowers 415-968-9903 Nicholas@skylinepmg.com

STRUCTURE PROPERTIES

Corey Eckert 415-794-0064 www.structureproperties.com

SUTRO PROPERTY MANAGEMENT, INC.

Salman Shariat 415-341-8774 www.SutroProperties.com

TAPESTRY PROPERTIES

Roger Fong 415-334-6120 tapproperties2010@gmail.com

TOWER RENTS

Anthony Harkins 415-377-7571 tony@towerrents.com

UNITY HOMES

Sherry Brown (520) 338-7731 sbrown@unityhomes.org

VERTEX PROPERTY GROUP

Craig Berendt 415-608-3050 csb@vertexsf.com www.vertexsf.com

VESTA ASSET MANAGEMENT

Paul Griffiths 415-994-3033 paul@vesta-assetmanagement.com

VIVE REAL ESTATE

Mharla Ortega 415-495-4739 x1010 mharla@letsvive.com www.letsvive.com

WEST COAST PROPERTY MANAGEMENT

Eric Andresen 415-885-6970 www.wcpm.com

WEST & PRASZKER REALTORS

Michael Klestoff 415-699-3266 www.wprealtors.com

WICKLOW MANAGEMENT

Mike O’Neill 415-928-7377 wicklowmanagement@gmail.com www.wicklowsf.com

WILLIAM BOGGS

William Boggs 415-269-0689 sfboggsz@yahoo.com

YMPG

Yelena Gelzer 415-260-6325 yglezer@ympg-management.com

ZIPRENT

Arvand Sabetian 415-688-6660 admin@ziprent.com www.ziprent.com

PROPERTY MANAGEMENT SOFTWARE

APPFOLIO

Mindy Sorenson 888-700-8299 mindy.sorenson@appfolio,com

DOOR LOOP

Maria Barbera 888-607-3667 mbarbera@doorlopp.com

YARDI

Kelly Krier 805-699-2040 kelly.krier@yardi.com

REAL ESTATE APPRAISALS

MARK WATTS COMMERCIAL APPRAISAL

Mark Watts 415-990-0025 www.markwattscommercialappraisal.com

REAL ESTATE

BROKERS & AGENTS

BERKSHIRE HATHAWAY FRANCISCAN PROPERTIES

Edward Milestone 415-994-5969 MilestoneRealEstateSF@gmail.com

BIG TREE PROPERTIES

Evan Matteo 415-305-4931 evan@bigtreeproperties.com

BRICK & MORTAR REAL ESTATE SERVICES Eyal Katz 415-990-6762 eyal@brickandmortarsf.com

CHUCK & ASSOCIATES Kevin Chuck 415-595-5832 chuckassoc@gmail.com

COLDWELL BANKER COMMERCIAL NRT Steven Caravelli 415-229-1367 steven.caravelli@cbnorcal.com

COLLIERS INTERNATIONALJAMES DEVINCENTI

James Devincenti 415-288-7848 www.THEDLTEAM.com

COLLIERS INTERNATIONAL Payam Nejad 415-288-7872 www.colliers.com/payam.nejad

COMPASS Tim Johnson 415-710-9000

tim.johnson@compass.com www.timjohnsonsf.com

COMPASS Allison Chapleau 415-516-0648 allison@allisonchapleau.com www.allisonchapleau.com

COMPASS COMMERCIAL BROKERAGE John Antonini 415-794-9510 john@antoninisf.com

COMPASS COMMERCIAL BROKERAGE Chris J. Connor chris.oconnor@compass.com

COMPASS COMMERCIAL BROKERAGE Adam Filly 415-516-9843 adam@adamfilly.com

COMPASS COMMERCIAL BROKERAGE Jay Greenberg 415-378-6755 jay@jayhgreenberg.com

COMPASS COMMERCIAL Mirella Webb 415-640-4133 mirella.webb@compass.com

CROSSBAY GROUP INC. Eric Chang 408-512-4366 erictingchang@gmail.com

FERRIGNO REAL ESTATE Chris Ferrigno 415-641-0661 www.ferrignorealestate.com

HRH REAL ESTATE SERVICES CORPORATION Renee A. Engelen 415-810-6020 www.hrhrealestate.com

ICON REAL ESTATE INC. Jason Quashnofsky 415-370-7077 jason@iconsf.com

KENNEY & EVEREST REAL ESTATE, INC. Everest Mwamba 415-902-3411 maureen@kenneyrealestate.com

KILBY STENKAMP-VANGUARD PROPERTIES Kilby Stenkamp 415-370-7582

MARCUS & MILLICHAP Sanford Skeie 415-625-2153 www.marcusmillichap.com

MAVEN COMMERCIAL Matthew Sheridan 415-867-7711 matt@mavenproperties.com

THE MEZA GROUP AT SOTHEBY’S INTERNATIONAL REALTY Christopher Meza 415-794-5194 cmeza@me.com chrismeza.com

NET LEASE EXCHANGE MehdiStar 858-243-3954 mehdi@theNLX.com nlx.colliers.com

PRIME METROPOLIS PROPERTIES, INC. Tom Chan 415-731-0303 tomchan@pmp1988.com

S&L REALTY Robert Link 415-386-3111 www.slrealty-sf.com

SF BAY RENTAL COMPANY Leslie Burnley 415-717-8709 leslie@sfbayrentalco.com www.sfbayrentalco.com

SOTHEBY’S INTERNATIONAL REALTY Clara Laines-Welch 415-516-0648 clara.laineswelch@sothebys.realty

TERRENCE

Terrence

tchanhomes@gmail.com

Dimitris

CHUCK

REFINISHING

MIRACLE METHOD

MiracleMethodSFO@gmail.com www.miraclemethod.com/San-Francisco

RENT BOARD PETITIONS

RENT

RENT REPORTING

CREDHUB Chris Dukelow 206-419-1975

cdukelow@credhub.com www.credhub.com/california-2/

Ivi Ahua 917-817-5063 ivi@pinata.ai

RENTAL LISTING SERVICES

REALPAGE

Stacey Blackwell 972-820-3015

stacey.blackwell@realpage.com www.realpage.com

RESIDENTIAL LEASING

BROWN & PATKI INC.

Mahesh Patki 415-513-2989

mahesh@brownpatki.com www.brownpatki.com

CORCORAN ICON PROPERTIES

Dawn Cusulos 415-678-8854

HRH REAL ESTATE SERVICES CORPORATION

Renee A. Engelen 415-810-6020 www.hrhrealestate.com

J. WAVRO ASSOCIATES

James Wavro 415-509-3456 www.jwavro.com

KENNEY AND EVEREST REAL ESTATE, INC.

Maureen Kenney 415-929-0717 maureen@kenneyrealestate.com

RELISTO

Eric Baird 415-236-6116 x101 www.relisto.com eric@relisto.com

RENTALS IN S.F.

Jackie Tom 415-409-3263 www.rentalsinsf.com

RENTSFNOW

Stephanie Versin sversin@veritasinv.com www.rentsfnow.com

SF CITY RENTS

Tracy Ballard 415-797-8296

tracy@sfcityrents.com www.sfcityrents.com

STRUCTURE PROPERTIES

Corey Eckert 415-794-0064 www.structureproperties.com

VERTEX PROPERTY GROUP

Craig Berendt 415-608-3050 csb@vertexsf.com www.vertexsf.com

SECURITY

SWIFTLANE

Jennifer Torres 949-327-1110 jtorres@swiftlane.com www.swiftlane.com

WATCHTOWER SECURITY

Ryan Golomski 720-585-9127 rgolomski@watchtower-security.com

SECURITY DEPOSITS

THE GUARANTORS

Alexandra Nazaire 212-266-0020 alexandra.nazaire@theguarantors.com www.theguarantors.com

SEISMIC RETROFIT & STRUCTURAL ENGINEERING

BAI CONSTRUCTION

Behnam Afshar 510-595-1994 x101 www.baiconstruction.com

CONNOR DALY CONSTRUCTION

Connor Daniel Daly 415-205-0346 connor@connordalyconstruction.com www.connordalyconstruction.com

ONE DESIGN, INC.

Erevan O’Neill 415-828-4412 simone@onedesignsf.com www.onedesignsf.com

WEST COAST PREMIER CONSTRUCTION, INC.

Homy Sikaroudi, PhD, PE 510-271-0950 www.wcpc-inc.com

STAFFING

BG MULTI-FAMILY

Shannon Valentino 714-654-9498 svalentino@bgmultifamily.com

INTERSOLUTIONS LLC

Janet Mondani 628-682-5574 jmondani@intersolutions.com www.intersolutions.com

STUDENT HOUSING

AMERICAN CAMPUS COMMUNITIES

Hannah Lawson 415-310-2388 hlawson@americancampus.com

SUBMETERS

LIVABLE

Daniel Sharabi 415-937-7283 www.livable.com

TENANT PLACEMENT & LISTING

STRUCTURE PROPERTIES

Corey Eckert 415-794-0064 www.structureproperties.com

WATER

CONSERVATION SERVICE

SF PUBLIC UTILITIES COMMISSION

Chandra Johnson 415-554-0704 www.conserve.sfwater.org

WATER DAMAGE SERVICE

BLUCAL

Mitch Winslow 415-578-4848 mitch@blucalinc.com www.blucalinc.com

BLUSKY RESTORATION CONTRACTORS Noelle Airey 925-440-2074 noelle.airey@goblusky.com www.goblusky.com

SUSTAINABLE SURFACE REPAIRS: ECO-FRIENDLY SOLUTIONS FOR PROPERTY MANAGERS

AND TENANTS

As any property manager can tell you, maintaining the quality and appearance of rental units is critical for preserving property value. Particularly in a tight market, unsightly chips in tubs or counters, scratches in cabinets or appliances, hazed glass cooktops, cracked tiles, or gouged flooring can impact a prospective tenant’s decision to sign a lease or a current resident’s decision to stay.

Replacing damaged interior surfaces comes at not just a financial cost but an environmental one as well. Every year, discarded countertops, tile, appliances, and flooring end up in landfills due to minor damage that could have been repaired. The spot repair alternative is making a difference through sustainable, high-quality solutions that extend the life of your hard surfaces while reducing waste and saving money.

BETTER FOR THE ENVIRONMENT

Every surface replacement means functional materials are thrown away, contributing to an ever-growing refuse problem. In the United States alone, construction and demolition materials generate an estimated 600 million tons of waste annually. By choosing spot repair, property managers can significantly cut down on unnecessary disposal and keep perfectly good materials out of landfills and in use for years to come. Plus, as you know, a replacement doesn’t just mean materials, but the effort and cost of sourcing, installing, plumbing, and finishing work—all assuming a matching option is still available!

The full resurfacing or reglazing of tubs and countertops can also mean spraying large quantities of chemicals, some strong enough to force tenants out of their units for days. The eventual chips, bubbles, and tears make for an ongoing cycle of applications. Spot repair, on the other hand, uses very little product, and in most cases, repaired surfaces are ready for use within a few hours—if not right away. And since each repair is customized to the specific damage, the repairs blend in beautifully and stand the test of time.

A SMART CHOICE FOR SUSTAINABILITY

Sustainability is no longer just a buzzword—it’s a growing expectation among residents, investors, and regulatory agencies. Choosing eco-friendly maintenance solutions like Surface Experts’ spot repairs demonstrates a commitment to environmental responsibility while preserving the long-term value of your properties. And in a culture that highly values green initiatives, making small changes—such as opting for spot repairs instead of full replacements— can have a meaningful impact on your sustainability goals.

Surface Experts of San Francisco North is proud to partner with property managers of all sizes who prioritize efficiency, sustainability, and smart asset management. Let’s work together to make property management greener, one repair at a time.

Jason Johnson, owner of Surface Experts San Francisco North, can be reached at JJohnson@SurfaceExperts.com.

Connected Laundry Rooms

one key way to do that is by recruiting more women. I strongly support the 30x30 Initiative, a national effort that SFPD has joined, which aims to ensure that 30% of sworn officers are women by the year 2030.

Women make up just 12% of officers nationally and only 3% of police leadership. The 30x30 Initiative is also about removing barriers to advancement, fostering a culture of diversity and inclusion, and improving public safety outcomes through a police force that better reflects the community it serves.

Research shows that having more women in law enforcement leads to better deescalation, stronger community trust, and more balanced crisis response. We’re investing in both effective policing and a more just system.

SFAM: How do you ensure District 7 residents have a voice in the decisions that impact their neighborhoods?

Sup. Melgar: An active citizenry is fundamental to a healthy democracy— and we work hard every day to make sure our residents have meaningful opportunities to engage and be heard. We encourage our constituents to get involved, whether through the District 7 Youth Council, applying for the San Francisco Civil Grand Jury, or stepping up to take part in emergency preparedness—in fact, my staff and I have all set a goal to become NERT-certified by this summer.

My team and I attend at least ten community meetings a month, engaging directly with neighbors, merchant groups, and neighborhood associations. These conversations shape our priorities and inform the decisions we make at City Hall. Community engagement isn’t a box to check— it’s at the heart of how we govern.

Supervisor Myrna Melgar has been representing District 7 since January 8, 2021. If you’d like to discuss any of the above matters further, contact her office directly at MelgarStaff@sfgov.org.

sfaa

sfaa 2025

What You Need to Know

IN-PERSON MEMBER MEETING

WEDNESDAY, MAY 21

5:00 p.m. to 7:00 p.m.

Jewish Community Center

3200 California Street

Fisher Family Hall

Sponsored by Sotheby’s International Realty and The Greenspan Co./Adjusters International

VIRTUAL MEMBER MEETING

PRE-RECORDED ZOOM MEETING

• Landlord Attorney Panel

• Demystifying Rent Board Policies & Procedures

WEDNESDAY, JUNE 18

10:00 a.m. to 11:00 a.m.

VIRTUAL MEMBER MEETING

PRE-RECORDED ZOOM MEETING

• Extended Landlord Attorney Panel

• Changes to California’s Security Deposit Laws

WEDNESDAY, JULY 16

10:00 a.m. to 11:00 a.m.

CALL FOR SUBMISSIONS: “TALES FROM THE CORRIDORS”

Do you have a story that has your colleagues in stitches? Ever experienced a housing industry escapade that’s too wild to keep to yourself? A lesson you learned that we can all heed? We want to hear from you!

SF Apartment Magazine’s quarterly column “Tales from the Corridors ” is your chance to share the funniest, craziest, or most outlandish stories from your life as a property manager or other industry professional. Whether it’s a hilarious mishap, a jaw-dropping encounter, or an unbelievable tale, we want to showcase the unique and entertaining experiences that not only amuse but also offer valuable insights to our community.

SUBMISSION GUIDELINES:

Word Count: Stories should be between 300-750 words.

Tone: Lighthearted, humorous, engaging, and informative.

Anonymity: If preferred, we can publish your story anonymously— just let us know.

How to Submit: Email your story to pam@sfaa.org with the subject line “Tales from the Corridors Submission.” Please include your name, contact information, and relevant details about your story.

Selected stories will be featured in our quarterly publication, giving you bragging rights and a chance to entertain and educate fellow housing professionals across the city.

If you have any questions, please email Pam at the above address. We can’t wait to hear from you!

2025 SFAA Member Benefits

Founded in 1917, the not-for-profit San Francisco Apartment Association represents owners of over 80,000 rental units, offering advice, education, and referrals to all, from single-family homeowners to large portfolio owners.

Associate Member Benefits

• Listing in the SFAA Professional Services Directory.

• Discounted ad rates in SF Apartment Magazine.

• Reach our full network of rental property owners, managers, and decision-makers.

• Year-round sponsorships available—present directly to members at monthly meetings and events.

Join SFAA for only $580 to connect with San Francisco’s largest rental property trade association. One referral can cover your membership. Join today!

Regular Member Benefits

• Access the SFAA Residential Tenancy Agreement, San Francisco’s top lease.

• Access legally compliant rental forms from SFAA and CAA, including rent increases, and move-in/move-out worksheets.

• Get expert guidance on rent control, security deposits, tenant disputes, and more.

• Access monthly SFAA meetings with free legal Q&As and presentations.

• Get discounts on weekly courses, SF Apartment Magazine, free tenant screening, vendor referrals, online resources, CAA membership, and more!

• Political, legislative, and legal advocacy.

SFAA membership is a smart, affordable investment—costing less than one billable hour with a landlord-tenant attorney. As a 501(c)3 nonprofit, 69% of dues are tax-deductible. Join today!

Upcoming Events

Virtual

M eM ber M eetings

JUNE 18

JULY 16

AUGUST 20

NOVEMBER 19

i n-P erson

M eM ber M eeting

MAY 20

SEPTEMBER 16

troPhy awards

OCTOBER 30, 2025

Electronic Leases

SFAA has partnered with DocuSign for one-time electronic use of the Residential Tenancy Agreement, enhancing security, ease, and flexibility. Members can now customize leases with addendums for parking, storage, pets, support animals, guarantors, fireplaces, Prop 65, micromobility devices, and more.

SFAA IS HERE TO HELP

If you or your tenants need help with any part of the application processes, turn to SFAA for assistance at no charge.

SFAA is available to help underresourced tenants and housing providers navigate the application process with counseling, translation services, and with completing and submitting the application. San Francisco Apartment Association (415) 255-2288 www.sfaa.org renthelp@sfaa.org

■ Real Estate Tax Matters Specialists

■ QuickBooks for Property & Business Accounting

■ 1031 Exchange Guidance & Tax Law Explanation

■ Estate Planning with Real Estate Assets

■ Tax Returns with Audit Risk Reduction for Investors

2025 Spring Day CCRM Webinar Series Schedule & Registration

and

Upon registration the Zoom link will be emailed to the student Class is every Wednesday Instructor Amy Hull, Amy E. Hull Consulting Course material included. Does not include the $75 CCRM application fee To Register Online: www.sfaa.org Call: 415 255 2288 x.110 Email: maria@sfaa.org

Attendee Information: Attendee Name:

Thank you for joining the San Francisco Apartment Association. SFAA is dedicated to educating, advocating for and supporting the Rental Housing Community so that its members operate ethically, fairly and profitably. Please consult a tax preparer in advance to determine deductibility for your tax situation. Membership fees are subject to change.

sfaa sfaa 2025 membership application

Sacramento

AB 246

AB 246, written by by Assemblymember Isaac Bryan (D-Los Angeles) would cap rent increases in Los Angeles County at 3% between January and March 2026, overriding local decisions not to lower rents following fires. While the bill was amended after opposition from CAA, it still poses concerns for rental housing providers, setting a problematic precedent during declared emergencies.

AB 1240

AB 1240, authored by Assemblymember Alex Lee (D-San Jose) would prohibit certain companies from purchasing singlefamily homes in California. CAA argues that the bill is overly broad and would not significantly address affordability issues, as corporate ownership of single-family homes is relatively rare in California. The bill would likely limit the available supply of rental properties, as fewer investors would be able to purchase homes for rental purposes, exacerbating the state’s housing shortage.

SB 722

San Francisco Apartment Association

SB 722, introduced by Senator Aisha Wahab (D-Fremont/Hayward), would prevent developers from selling new single-family homes, townhomes, and condos to business entities through 2030. The bill is aimed at restricting corporate ownership of new homes, but CAA believes it could stifle investment in residential development, further limiting the supply of rental housing. By restricting business entities from purchasing homes, the bill may discourage developers from building new properties, worsening California’s ongoing housing crisis. CAA also argues that such measures could unintentionally hurt the housing market by limiting potential buyers, including those looking to invest in rental properties.

For more information about these bills and other bills tracked by the California Apartment Association, go to www. caanet.org

Debra Carlton is the California Apartment Association’s Executive Vice President of State Public Affairs.