NOV/DEC 2012
Kevin Nyberg:
An Ace In The Helpful Place PLUS:
The Convenience Of Holiday Help The great debate: mac vs. pc
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6 On Our Cover
// LEADERSHIP
Nyberg’s Ace has been the helpful place for 55 years. Take a peek into the solid foundation of the family-owned hardware stores.
10 AGE OLD DEBATE
//TECHNOLOGY
Mac vs. PC and the pros and cons of Apple and PC-based products.
14 BUSINESS SUCCESSION 16 AG ECONOMY
// AGRICULTURE
It was a rough year for crops. But what does it mean for local businesses and consumers?
20 OUR LEGACY
// LEGACY
Mary Olinger, a fairy godmother who is proving wishes really do come true.
24 HANDLING THE HOLIDAYS // SALES & MARKETING
Make your party planning and errand running easy this year.
28 SERVING ON A BOARD JJ Publishing, Inc. Sioux Falls Business Magazine 1608 W. 2nd Street Sioux Falls, SD 57104 (605) 553-1900 www.siouxfallsbusinessmagazine.com ©2012 Sioux Falls Business Magazine. All rights reserved. No part of this publication may be reproduced without written permission from the publisher. Sioux Falls Business Magazine does not necessarily endorse or agree with content of articles or advertising presented.
// FINANCIAL
Common and uncommon ways to transfer ownership.
// COMMUNITY
What do businesses and non-profit organizations look for in a board member, plus how to get on your board of choice.
32 HOLIDAY LEASES // SALES & MARKETING
Kiosks at the Empire Mall prove to be a wise investment over the holiday season.
36 NON-PROFIT PROFILE
Learn more about The Make-A-Wish Foundation of South Dakota and how it benefits the community.
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/// CONTENTS
investments
SFBM /// FEATURE
IT’S LIKE GOING TO VEGAS. IT’S ALL A GAMBLE. THAT IS THE TOUGHEST PART – TRYING TO PREDICT WHAT THE CONSUMERS WILL BUY. – KEVIN NYBERG
/// KEVIN NYBERG
Nyberg's Ace:
excerpt from Roy Nyberg’s book, Duke It Out
War II, Roy came back to the States and started dreaming about owning his own Ace store. While Roy was traveling, he found out about a store in Sioux Falls while on a detour. “It just so happened that an Ace Hardware was for sale here,” Kevin says. “Of course he jumped on it and moved us to Sioux Falls.” The first location, currently occupied by Boss’ Pizza & Chicken, was 5,000 square feet and everyone in the family worked there. “I grew up in the store,” Kevin says.
Significant Stressors
Looking back throughout the history of Nyberg’s Ace, 1969 was a very significant year. Business was great but it was a tough year on the close-knit family of employees. Industry advisors told Roy he should build a new store as close to 41st Street and Minnesota as possible. In his book, titled Duke It Out, Roy writes, “But even though there was a Kmart a couple blocks north of me, and a few other businesses, my store was going to face 41st Street. I was the new kid on the block and some people thought I was crazy. ‘Why are you moving down there?’ they would ask. ‘There’s nothing down there.’” But that was where the city was growing, Kevin explains. “We were the first retailer to buy land on 41st Street. It was a good move.” So construction began on the 15,000 square foot store. It was a state-of-the-art hardware store with a Native American theme. Roy even had pipestone arrows made for sign holders. Unfortunately, it was August of 1969 when tragedy first struck Nyberg’s Ace. The head electrical manager of the store had a heart attack. Soon after, two men were electrocuted and killed during construction. “And to top it all off, my grandfather passed away that same year,” Kevin says. “It was a very stressful time for the family.” Two years after the store was completed, Roy’s partner died of Leukemia in 1971. But Roy never lost sight of his dream. “Talk about perseverance,” Kevin says. “He was an entrepreneur and a visionary. Nothing would hold him back in capturing his dream.”
/// FEATURE
Tallest sign in Sioux Falls, but not without controversy. “As a result of my sign, Sioux Falls’ city fathers created an ordinance saying no signs could be that tall in the future. I don’t know what their objection to it was. It wasn’t in any flight path...Sometimes a little controversy can be good for business, if you use it right as a marketing tool.”
“I remember vividly the day I got my first paycheck. I was nine years old... I swept the floor, cleaned the toilets...I did all kinds of odd jobs.” Kevin recalls a time when the manager had him clean out the nail and bolt bins, vacuum the bottom and put them all back in again. “I don’t think they’ve been cleaned since,” he says laughing. Kevin says as with any job, he didn’t always like what he was doing. “Oh I got fired a few times,” he says. “But I think Dad always hired me back because I threatened to go to work at Norman’s (Menswear).”
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IT DOESN’T HOLD THE TITLE as being the largest building in Sioux Falls, but it does have the tallest sign--and one of the most recognizable at that. You can’t sit at the stoplight on 41st Street and Minnesota Avenue without noticing the vintage Ace sign. Nyberg’s Ace Hardware President and CEO Kevin Nyberg describes the 70-foot sign as being “a landmark of Sioux Falls and one of Dad’s legacies.” Ace Hardware began as a small chain of hardware stores established by a group of Chicago-area retailers in 1924 and has since evolved into the nation’s leading retailer-owned cooperatives. Kevin’s father, Roy Nyberg, joined this group of retailers in 1958 when he established Nyberg’s Ace Hardware in Sioux Falls. Sitting in the conference room above the store on 41st and Minnesota, Kevin laughs as he recalls the story of how his father came to Sioux Falls. “It really happened as a fluke,” he says. Roy started working for an Ace Hardware store in International Falls, Minn. at age 16. After serving in World
SFBM
By Greta Stewart
A Helpful Place Built on Successful Foundation
SFBM /// FEATURE Different Plan, Different Course
Roy continued running the store with the help of all the Nyberg children working in the hardware store. Eventually, Kevin went off to Augustana College, getting a degree in Political Science and Business. “My plan was to be a lawyer and lobbyist,” Kevin says grinning. “Between high school and college, I went to Washington, D.C. and interned for Larry Pressler. I wasn’t planning to take over the family business.” However, just like the detour in 1958, fate had other plans for Roy’s son in 1981. “D.C. just never felt right,” he explains. “I have a passion for the outdoors. So I told Dad I wanted to come back to South Dakota and run the business.” And that’s exactly what Kevin did. Roy retired soon after and Kevin took over at the young age of 32. “There wasn’t really any question of anybody else taking over the store,” Kevin says. “I think I just stepped up and it was a natural thing for me to be the leader.” Looking back, Kevin recalls, “I wish my dad hadn’t retired so early. We could’ve done some amazing things together. He was an accounting guy and I was more the marketing guy. But it was a good relationship and of course, whenever I needed help he was always there with suggestions.” Kevin says his dad would always go to coffee and then come in the store to see how things were going. He did that daily until he passed away in 2010. “He was so proud of the stores and our employees,” Kevin says, smiling. A Decade of Growth
Over time, Nyberg’s Ace started to grow. In 1990, Kevin leased the Sunshine building on 12th Street and Kiwanis Avenue. Ten years later, they built the store on 10th Street and Sycamore Avenue. And in 2004, the 41st Street and Sertoma Avenue store was built. Throughout the years, the main store kept growing also. Kevin says they went through
IT’S LIK four additions and now is home to 30,000 square feet of IT’S AL retail space and have plans to remodel and expand in 2013. “We are very family-oriented,” Kevin says. And he’s not IS THE kidding. Four out of the five key employees are family. His sister, Marin Huber, is the advertising/marketing director; TRYING her husband Bruce is the warehouse and property manager; brother-in-law Rick Swanson is the inventory analyst andTHE CO seasonal manager; the only non-family member is Cheri – KEVIN Haight, sales manager. “I have been with Nyberg’s Ace for 12 years,” she says. “The Nyberg family are decent, honest and hard-working people,” she says of her employer. “I am very glad that I have the opportunity to work along side of them.” Cheri says she has stayed as long as she has because she feels she’s made a difference to the company. “My ideas are always considered and I have an opportunity to contribute to the success.” Cheri adds, “This company is a family and we are all treated like a part of that family whether your last name is Nyberg or not.” advertising with emotion
You would think it might be tough to work with family but Marin and Kevin say it’s been fun. “We’ve really taken the brother and sister approach to our advertising,” says Kevin. The two do all their own written ads in both radio and TV and people recognize them for being a brother-sister team. “People laugh and comment all the time when I pour paint over his head, push him in a pool, throw cake in his face…I have a lot of fun picking on my older brother,” says Marin, smiling. “We take a unique approach to marketing. We want creative ideas and you need them to be different. And it’s natural for us because we are family. People can relate to that emotion.” And that emotion started with Roy. In fact, he was the first retailer to do live television spots.
NY
KE GOING TO VEGAS. Mixing business with pleasure rarely happens at the LL A GAMBLE. THAT holiday table. Marin says they know where the professional line is drawn. “We really leave work at work,” she says. TOUGHEST PART – But both Kevin and Marin say the success of the business because of their culture. “It’s such a fun atmosphere,” G TO isMarin PREDICT WHAT says. “We’ve had many employees leave and then come back; I WILL think because we treat all of our employees ONSUMERS BUY. like extended family.” When it comes to the customers,
YBERG Kevin adds, “We strive for excellent customer service. I’m
very proud of our staff. I hear compliments on the street all the time. There are probably ten positives to every one negative. I tell (the employees) when I get (those compliments). Ace really is the helpful place. Dad came up with the slogan, ‘Don’t Chase. Ace is the Place.’ And it works. We aren’t like the big-box stores. We are interested in your projects and you as a person.” When it comes to buying merchandise for the stores, Kevin, Rick and Cheri do the traveling. “We have 45,000 different items in the store,” Kevin says. “It’s like going to
/// KEVIN NYBERG Nyberg’s Ace is a big supporter of Cure Kids Cancer and Children’s Miracle Network (CMN) of Sanford Children’s Hospital. Throughout the year, Nyberg’s Ace supports Sanford Children’s Hospital through monetary gifts, various raffle promotions, and special events. Marin and Kevin say they are also honored to support the Children’s Home Society. Each year, Children’s Home Society (CHS) uses the Little Red Stocking Campaign to raise funds for operating support. The company also supports Pheasants Forever, the Sioux Falls River Greenway, South Dakota Air National Guard, and the Vets Memorial in Sioux Falls. Marin says, “We want to help the organizations that were special to dad, too. Something recent to add to the list is donating paint and supplies to the U.S.S. South Dakota Battleship Memorial, which needs restoration. “Since dad was a World War II veteran, this was something we just had to contribute to,” Kevin says. “It’s pretty special to say we’re able to donate.” On a personal level, Kevin supports several local organizations as well. Most recently serving on the Sioux Falls Park Board and the South Dakota Achieve Board. He is also on the board of directors of Worldwide Distributors based out of Seattle, Wash. and past president of the Minnesota Hardware Retail Association. Unlike his father, Kevin, who is 55, has no plans of retiring early. The father of three daughters and a son says, “I definitely won’t retire tomorrow,” he says. “I’m having too much fun. Dad didn’t have any regrets about retiring when he did but why stop when you love what you do?” n
Nyberg's Ace:
MANY FIRSTS Nyberg’s Ace has been the innovators in bringing many “firsts” to the Sioux Falls area.
Giving Back
They are obviously doing something right. Going into their 55th year in business, the 2010 South Dakota Retailer of the Year is adamant about giving back to the community. “As a locally-owned business, we depend on our community to support us,” Kevin says. “We feel it is important for us to return that support through the local causes and charities.”
The first new generation retail outlet to purchase land on 41st Street in Sioux Falls in 1967. The first to provide innovative seminars: Wilton cake decorating classes, canning seminars, “how-to” seminars, Hunter’s Stag. The first to bring Baby Boomer’s discount to Sioux Falls.
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The first to introduce Scotts Lawn Care products through the “Home of the Lawn Doctors” in the early 1960s.
/// FEATURE
The first to introduce Weber grills to Sioux Falls in 1958.
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Vegas. It’s all a gamble. The game is trying to figure out what’s going to sell. That is the toughest part--trying to predict what the consumers will buy.” That’s one reason Nyberg’s Ace has expanded to offering unique products besides your typical hardware needs. They sell Colorado peaches, “all because a cousin of ours had an orchard in Colorado,” Marin says. “And we brought in a few one year and they were so popular we’ve started bringing them in each summer. This year we sold over 5,000 lugs.” In addition, the stores have hosted events such as canning and lefse seminars.
SFBM /// TECHNOLOGY NORTH AND SOUTH. Hatfields and McCoys. Tastes Great, Less Filling. Wars of words and differences of opinion have long been a part of the American experience. The PC vs. Mac debate is yet another example of two teams of fervent believers, each with their strong points and each with their strengths and weaknesses. But, if you are running a business, the last thing you need is another battle on your hands. The decision to use a tablet or iPad, Android or iPhone, or PC or Mac for your business may seem difficult, but there are ways to determine what works best for you.
Price Points PCs have long been considered the less expensive choice, something to consider when wanting to purchase multiple computers. As there are several ‘white label’ brands available, one must look at the overall specs of the model rather than just the manufacturer.“One of the strengths of a PC is definitely the price,” according to Chris Bruggeman, partner at Green Eggs and Ram. “The price point is less than $500. You can buy three PCs for the cost of one Mac.” However, according to Ted Langley, General Manager of Mac Doctors, the initial cost of a Mac may be worth it long-term. “[Macs] hold onto their retail value. If a company buys 20 computers and wants get rid of them in four years, PCs have little value. But Macs could be resold easily enough.”
PC Strengths Every user has their idea of what they want to get out of their computer. And either option has certain strengths
Steve Jobs introduces First Mac: 1984
IBM launches the PC: 1981
Tastes Great, Less Filling Miller beer ads begin airing: 1973 Hatfields and McCoy’s Feud begins: 1863
North and South Civil War begins : 1861
/// MAC VS. PC
PC Weaknesses “[PCs] slow down over time due to adware, malware, spyware, etc.,” Langley said. “And PCs don’t update very often. You get stagnant. There is no evolution for the user. But Macs come out with a new operating system every couple of years. It allows for things to be made better and better.” Bruggeman agrees that PCs are more susceptible to viruses. “There are a lot of anti-PC people out there, and that’s why they target them, I think, when it comes to viruses.” Bruggeman adds that the ease of use with Windows can sometimes be a little clumsy with less intuitive software.
Mac Weaknesses While Bruggeman notes again that price is “by far the number one” weakness of Macs, he also believes that while
/// TECHNOLOGY
While PCs have often been found in the office, Macs have made a name for themselves among the creative-type user. “Macs excel at graphics. There’s not a PC that can touch a
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Mac Strengths
Mac when it comes to their smoothness and fluidity for such things,” Bruggeman said. In recent years, Macs have moved beyond the desks of designers and into the front office as well, for a couple of reasons, according to Langley. “Security is a lot more reliable,” he said. “And they can run Mac software, but you can install Windows onto it as well. You get the best of both worlds.” “Macs are made by the same company that designs their software,” Langley added. “Apple makes the machine and their software on it. Microsoft builds Windows to work on several types of hardware, so sometimes they don’t work well on a specific one.”
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it brings to the desktop, laptop, or handheld device. “The strength of a PC is software availability,” Bruggeman said. “In the business world, it really depends on what type of business you are. For example, we work with a trucking company and their software just isn’t made for a Mac.” “Compatibility is a PC strength,” Langley believes. “Pretty much everyone out there works on a basis of PCs. There’s not a whole lot of mystery. People have been using them for 1520 years in the business world.”
SFBM /// TECHNOLOGY
FROM ALL OF US AT SIOUX FALLS BUSINESS MAGAZINE
This season we are reminded how blessed and thankful we are for your support. From the entire staff at Sioux Falls Business Magazine, we wish you a very happy holiday season and continued success in 2013!
WISHING YOU HAPPINESS
JOY
PEACE
THIS HOLIDAY SEASON
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/// MAC VS. PC it’s a changing game, for now “there are fewer options for peripheral devices.” The gap between PC and Mac offerings continues to shrink, each with their own lines of laptops, handhelds, smart phones, etc. “I think the limits of a Mac are few and far between at this point,” Langley said. “You can even run Windows on a Mac. If you need Windows for something, it’s not a reason to not get a Mac anymore. Macs are now for a lot more than just design stuff.”
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Bruggeman, who owns a Mac with Windows on it says, “It’s just not the same. It’s subtle, but if you use Word every day you notice it.” He prefers the multiple options offered by PCs. “I used a Blackberry and an iPhone both for a while. There are pros and cons to both. But with the iPhone you are restricted to one flavor. With everything else, you can have a ton of choices,” he said. “The same goes for personal computers. A Macbook Pro has three screen sizes, versus a PC with so many more options to choose from.” Personally, Bruggeman utilizes Macs for the creative stuff, as programs are more intuitive for things like video work, music, and design. But he’s strictly PC when it comes to traditional office work. Langley, an avid Apple fan, uses iMacs, iPhones, and iPads (“Pretty much anything Apple comes out with.”) and likes how those platforms integrate. “It’s so seamless that you don’t need to think about it. I enter info on my phone and my iCloud service puts it on my Mac at home,” he said. However, he knows Macs may not be for everybody. “Somebody who doesn’t use a smart phone is a harder sell than somebody who uses it all the time for e-mail,” he said. “But I would say every business is better off using a Mac.” So whether your business finds itself on Team Mac or Team PC, remember that the opposing side isn’t your enemy. Realize that there are good, bad, and shades of gray in this debate. n
SFBM /// FINANCIAL Methods of Transfer
PASSING DOWN OUR DREAMS A Closer Look at Business Succession Strategies BY ELIZABETH DUFFY
IN 1962 WHEN ORLIE HJELLMING began Hjellming Construction, Inc., he had a vision for the future of his family, his business, and of the community at large. Orlie pursued his vision and worked hard to build the reputation of his referral-based business, so when it came time for Orlie to retire, who better to take the reins than Orlie’s son, Scott? Scott began working in his father’s business at age 14 as part of the clean-up crew and throughout the years learned every aspect of the business, inside and out. So in 1988 when Orlie decided to retire, it was only natural that Scott take over. Today, Scott’s wife, Chris, and their oldest son, Cory, work in the family business. Orlie’s vision of quality construction and customer satisfaction continue on as Hjellming Construction celebrates its 50th year of operation, and someday Scott hopes to pass the business on to the third generation. Family businesses like Hjellming Construction make up approximately 80-90 percent of businesses in the country. It has been projected that 40 percent of these businesses will be passing down from one generation to the next within the next five years. With so much of America’s wealth changing hands, a business’s plan of succession is of utmost importance. “However, it is one of the most overlooked aspects,” says Kristi Laber, Partner at Cadwell, Sanford, Deibert & Garry, LLP. A prime example of this is Orlie’s version of a succession plan. “He basically said, ‘buy the business or find another job,’” says Scott with a laugh.
Not every family business can successfully change hands with such a concise plan. However, there are many other choices for closely-held business owners. A common way of transferring ownership is by gifting all or part of the business, says Laber. “Gifting can be in several forms depending on the value of the business, the age and ability of the successor’s owners to take over the business, the client’s wish to have continued control, and several tax considerations.” Other techniques include buysell agreements, option contracts, employee ownership structures, business mergers and third party sales agreements. Bobbi Thury, Associate Attorney at Cutler & Donahoe, LLP, focuses her area of practice on estate planning and business succession planning and encourages business owners to ask themselves key questions when planning their business’s future, such as who they want to pass the business on to and whether the business succession plan compliments their retirement and estate plans. “Business succession planning requires strategic planning and tactical decisions, and it must integrate business goals, estate planning, tax strategies and retirement needs,” she says.
Employee-Owned Businesses Whether or not the business is family owned, an Employee Stock Ownership Plan (“ESOP”) can be a effective succession plan. An ESOP “is a great way to meet the owner’s goals and objectives of retaining an income stream while maintaining control of business decisions and operations,
More than a Retirement Plan “Retirement is not the only reason for a succession plan as unfortunately, many businesses can get caught up in ownership and control disputes when there is an unexpected death or disability that occurs.” Bobbi Thury, Associate Attorney at Cutler & Donahoe
ESOPs are typically attractive to prospective employees and are a great retention tool, but only if the business is growing.”
Jeff Gau, CEO, Marco, Inc.
“Much of a business’ value may lie within the owner’s own experience, contacts and specialized skills that must be strategically passed down to the next owners – a process which doesn’t happen overnight.” Bobbi Thury, Associate Attorney at Cutler & Donahoe
/// PASSING DOWN OUR DREAMS
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Each business owner has specific circumstances and unique goals for the future, which means one succession plan doesn’t fit all. A fact-specific consultation with professionals including an attorney and a CPA will put you on the right path. “[A] comprehensive succession plan that coordinates your business, estate planning, tax and retirement planning goals,” says Thury, “will ensure your business maintains its value and that your personal goals are met as well.” n
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and assuring the continued strength and success of the business,” says Laber. Laber, whose focus includes business and estate planning, explains that “an ESOP is a type of employee benefit plan. In closely-held businesses, ESOPs give departing owners a market for their ownership interest and motivate and reward key employees, while also providing tax benefits to the business.” Jeff Gau, CEO of Marco, Inc., knows the benefits of transitioning to an ESOP first hand. “We’ve had no regrets [about transitioning to an ESOP],” he says. That’s an understatement. Marco has been a model of growth since becoming fully employee-owned in 2001. Marco has been steadily growing in both employees and in profits, with 30 percent growth this past year alone. Gau says Marco will always be looking to expand further. “Growth drives opportunity, which drives jobs,” he says. Marco has mentored various other businesses regarding the ESOP transition. “We encourage companies to consider an ESOP before selling to a third party,” says Gau. Transitioning to an ESOP is a viable exit strategy for retiring owners, and it can work for multi-billion dollar companies or much smaller operations. However, Gau warns that not every business is a good candidate for an ESOP. “There can’t be much, if any, debt,” says Gau, and there must be “a culture of transparency” where the owners include employees in financial conversations. Gau cites one of the main challenges as “the pressure. You must be motivated to grow the business. [In an ESOP], employee morale goes hand in hand with the profits.”
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SFBM /// AGRICULTURE
/// AG ECONOMICS
BY JENNIFER DUMKE
17 SFBM
Direct Impact By far, farmers feel the initial effects of the drought if they are not diversified and rely solely on corn and bean production. By focusing too fully on one item, other businesses also tend to jump on board. But the benefits fade in a drought when their low yields make many vulnerable. Thankfully, there are many safety nets in place that will aid our economy through the lack of moisture. Bob Schmidt, senior vice president with Farm Credit Services of America, oversees the entire state of South Dakota and Northwest Iowa. He notes, “In South Dakota, agriculture is the number one industry so there really is a direct impact on a number of businesses.” Farm Credit Services of America is a financial cooperative that offers a number of products and services to farmers. This year more than ever, it’s been standing ready to help customers deal with the effects of the current drought. From lending to selling insurance, Farm Credit Services of America also offers its customers information on how to file a claim and receive national assistance. “If farmers carry crop
/// AGRICULTURE
THE DROUGHT OF 2012 has been compared in severity to that of the infamous Dust Bowl of the 1930s. But look outside your window; it certainly doesn’t seem as though it compares. Yet don’t be fooled. While some businesses have already felt the effect, others, such as grocery stores, may not be passing down inflationary prices until later this year. In a state where corn is king, what does this mean for local businesses and consumers and what type of relief is available?
SFBM /// AGRICULTURE
insurance, they should be fine,” he adds. “But not all will carry at a high enough level so it just depends on what type of coverage they purchased last spring.” Indirect Effects While some farmers may receive relief, some businesses may not. “The indirect effects of the drought is that our state as a whole relies on agriculture,” says Schmidt. “Take for instance machinery sales. Those dealers may be impacted because they are up the chain of the food industry.” He goes on to add that some of those businesses and others related to agriculture maybe in indirectly impacted if farmers are unsure of what 2013 will bring and therefore hold off on purchasing new equipment and other non-essential agricultural products. Food Prices and Consumers Another area of impact is the food on your table. While grocery stores like Hy-Vee Food Stores ensure quality will never be compromised, they can’t guarantee prices won’t be.
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Bob Trader, Sioux Falls store director at the Empire Hy-Vee, says initially, the effect of the drought will be in the proteins, like the beef market. Like many areas, he expects this to be more pronounced at the start of 2013. However, in regard to grain and feed, turkey prices are already up 10 to 15 percent. Eventually, he says eggs will become an issue. “For the supply chain, we are trying to make changes in the smallest increments possible,” adds Trader. “There’s a lot of things besides the drought that are inflationary and are occurring right now, like the weakening dollar increasing exports. It’s a double-edged sword.”
“
Agriculture is the number one industry in South Dakota.
Crops like corn provide stability. If farmers are unable to generate revenue during a drought, they may jeopardize their
”
ability to get their crops in the ground next year.
Bob Schmidt
Senior Vice President, Farm Credit Services of America
Federal Assistance The drought of 2012 now has claimed half of the nation’s county disaster areas. In South Dakota, every county has been claimed. As the U.S. Government’s list continues to swell, it has unveiled new help for cash-strapped farmers grappling with the extreme dryness. The government uses a drought monitor to determine the level of assistance available, which means they are eligible for federal aid and emergency low-interest loans. Despite improved irrigation technology, nearly every corn crop has been rated low to very low and soybeans were included in that category. Schmidt says that filing claims to receive federal assistance in addition to carrying crop insurance can keep some farmers out of the red. However, he adds that having a financial backing can not only provide financial support but also serve as an educational resource. “We can help farmers better understand the federal policies and processes so that we become a solution for our customers,” remarks Schmidt. “We
/// AG ECONOMICS
USDA REPORTS 2012 SOUTH DAKOTA CORN DOWN
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source: U.S. Department of Agriculture
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have a lot of knowledge and experience and can think long-term to assist our customers during years like this.” Even with the recent bursts of moisture, some say this reprieve is “too little, too late” as harvest season burrows forward with their lower than normal crop yields. And while some farmers face financial assistance, consumers can only expect to see the effects later in the year. “Nearly everybody feels the effect of a poor crop production,” adds Schmidt. “The best advice is to be prepared.” n
SFBM /// LEGACY
...MY PARENTS ALWAYS SAID IT WAS BETTER TO BE THE ENGINE THAN THE CABOOSE. – MARY OLINGER
/// MARY OLINGER
LEGACY
MARY OLINGER
Caring. Dedicated. Visionary. MAKING A PROFOUND DIFFERENCE IN THE LIVES OF OTHERS by Ashley Sandborn
Instrumental in Success of Make-A-Wish In 1993, Mary was hired as executive director of the Make-A-Wish Foundation of South Dakota. The non-profit was small and struggling financially; however, Mary brought forth a small ripple of hope, and utilized her business know-how and people skills to eventually start a cascade of prosperity. “My whole mandate was to educate the state of South Dakota on the mission of Make-A-Wish as well as elevate the stigma that kids did not have to be terminally ill to be granted a wish,” says Mary. “I put in a lot of hours and energy, and recruited a lot of people to help me make the mission a reality. I didn’t do it alone.” After serving four years as executive director, Mary was promoted to president and CEO of the Make-A-Wish Foundation of South Dakota. Under her leadership, the organization went from granting 29 wishes in 1993 to granting a total of 877 wishes when she retired in 2011, financial donations were up by 900 percent, and it was
/// LEGACY
Born at St. Joseph’s Hospital in Mitchell, S.D., in 1945, Mary was the first of nine children – four girls and five boys. She was raised on a farm in Emery, S.D., and is quick to give thanks for the strong work ethic that was instilled in her by her parents, Anthony and Eleanor Olinger at an early age. “My upbringing was to work hard, and my parents always said it was better to be the engine than the caboose,” says Mary. “My mom and dad gave us the guidance that we needed to go out in the world and do our job. We worked hard to be leaders, not followers.” Her work ethic and diligence helps explain her quick rise to success as well as the immense commitment and dedication she has brought forth to every cause and/or job throughout her life. Being the oldest child in her family, Mary is the selfproclaimed, “matriarch” of her 73 family members. Years ago, her parents asked that in the event anything happened to them that she find a way to keep the family together. So, in 2010, she built a gathering place known as “Auntie M’s,” in Emery as a place for her family to meet on holidays and special occasions. “It’s a place where we can get together, whether it’s a holiday, birthday, or any special occasion. They love it.”
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Putting Family First
Mary attended Dakota Wesleyan University in Mitchell, S.D., but left at age 19 due to lack of funds. “Times were tough,” says Mary. “I didn’t have any money nor did my parents.” She moved to Sioux Falls shortly thereafter, and worked at American Freight System for 17 years as an executive assistant. “I kind of came up through the ranks,” says Mary. “You start out and get a job and then you work hard to try and prove yourself to your superiors.” Mary later received the honor of being the first hire at Charter Hospital, the first psychiatric hospital in South Dakota, and traveled for the corporation as well as assisted with the start-up of ten new hospitals.
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Mary Olinger is small in stature but embodies a larger than life presence. Her influence and impact is widespread and deeply woven into the fabric of the Sioux Falls community. She’s built her notable reputation on being selfless, generous of heart and spirit, and having a deep love and infinity for all humanity.
SFBM /// LEGACY named one of the top five chapters in the United States for two consecutive years. “I loved when the donors would say yes to make a donation for a wish,” says Mary. “It made me feel great.” In addition, a permanent office and place for wish families and volunteers to gather was built in 2008 with 100 percent donations. Mary spent nearly 18 years being an advocate and visionary leader for Make-A-Wish. She always received immeasurable satisfaction out of giving joy to children with life-threating medical conditions by helping make their wishes a reality. Of her affiliation with Make-A-Wish, Mary said, “I’ve learned over the years just to work with people and try to treat them like you’d like to be treated. It’s pretty amazing the money you’ll get, the donations you’ll get, and the hugs you’ll get. Overall, my favorite part of working for Make-A-Wish was granting the wishes for the children. I enjoyed any facet of the wish coming true, especially seeing the children smile and feeling good for a few moments. My whole experience with Make-AWish was just phenomenal. Everything about it was so great. I loved every minute of it.” Mary is too humble to mention it, but Cindy Walsh, director of human resources and public relations for Dakota King, Inc, and good friend of Mary’s, says Mary provided life-changing leadership during her tenure at Make-A-Wish that made a profound difference in the lives of others. “Mary is one of those individuals that is so committed to a cause that when you hear her name, you immediately relate it to Make-A-Wish,” says Cindy. “It is rare in this day and age to
see someone so committed and willing to put in the time and effort, year after year, for the benefit of the kids.” Mary has touched and changed the lives of thousands of people across South Dakota. “Mary is one of the most loved people I have ever met,” says Marietta Soukup, friend and MakeA-Wish board member. “She always gets lots of hugs from the Make-A-Wish families. She is truly an inspiration for all who know her! I feel very blessed to have had the privilege to work with her and also be her friend.”
Picture of Perseverance On June 20, 2004 Mary’s life was forever changed. Shortly after leaving Emery, she was involved in a head-on collision. The driver of the other car fell asleep and struck the front of Mary’s car. The two passengers in the other car were killed instantly. Mary’s neck was broken, had numerous other bones shattered, vital organs damaged and her knees crushed. Mary underwent 15 surgeries and more than eight months of physical therapy. “That was a time in my life where I really learned that life is for the living, and all the little things, the irritants, didn’t mean a thing. A lot of people thought I might die, but I never once thought that. It never went through my mind. I just knew I had to get back to work with my Make-A-Wish kids.”
Mary’s Additional Philanthropist and Volunteer Work
• Ghost of Christmas
• Serve on Children’s Care Hospital Auxiliary – Received 1st place award for Tableware Event • St. Michael’s Church – Greeter, usher, baker & mission trip with students • St. Michael’s Church Remodeling Committee • Committee to construct new Convent for Sisters of Adoration • Catholic Order of Foresters • Donated Adoration Chapel to St. Michael’s in Olinger family name • Financial supporter of O’Gorman plays and SF Cares
Organizations Benefit from Mary’s Generous Support Mary retired from Make-A-Wish in 2011, but she still remains heavily involved in various organizations in the Sioux Empire. Philanthropy has been a tangible way for Mary to support the things she believes in. Over the years, she has graciously given her time and efforts to numerous non-profits. She’s been influential, impactful and also shined a much-needed light on countless organizations in Sioux Falls. “Mary is an amazing asset to our community,”
/// MARY OLINGER says Cindy. “She is always willing to help when needed. She has the attitude that whatever needs to be done – just do it!” Mary serves on several boards including the Augustana College Athletic Club, Ronald McDonald House, Sales and Marketing Executives, and the Better Business Bureau. She is affiliated with the Sioux Falls Community Playhouse, Meals on Wheels, and the Irish Club, as well as volunteers at St. Michael’s Catholic Church. She also remains actively involved at MakeA-Wish as a volunteer wish granter. “I might be retired, but I like to stay
Is your business GETTING SOCIAL? busy and I like to be around people.” Over her lifetime, she has devoted thousands of hours, as both a fundraiser and volunteer, to countless organizations in Sioux Falls. She was a major force in transforming the Make-A-Wish Foundation of South Dakota, as well as instrumental in new initiatives like the annual House of Love, Driving for Dreams, and Hot Harley Nights. Mary was recently inducted into the South Dakota Hall of Fame in Chamberlain, S.D., for her contributions to the growth and development of South Dakota. She joins an illustrious group of fellow inductees including, Tom Brokaw, Joe Foss, Sylvia Henkin, and Denny Sanford. “It was an incredible experience,” says Mary. “I’ll go to my grave saying that I don’t deserve this unbelievable honor.” Mary has always happily given up her time to enrich the lives of others. In fact, if you were to ask any member of the Sioux Falls community their
Let us make it conversational worthy.
/// LEGACY
Notable Awards
• South Dakota Hall of Fame • YWCA Sylvia Henkin Mentoring Award • Sales and Marketing Executives – “Women Working Through the Decades”
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• South Dakota Softball Hall of Fame Inductee for her work with youth– Mary won 7 state titles in 7 years as a coach, organized countless tournaments, and served as state association president. On committee to construct the first South Dakota • Graduated from Dale Carnegie Course – 4 awards • The Mary Olinger Endowment Fund – will grant one wish annually to a South Dakota child with a life-threatening medical condition
thoughts of Mary, they would immediately respond with an endless list of endearing accolades. She is a modern day fairy godmother. A generous benefactor who has touched every person’s life in one way or another, and will continue to live in the hearts of every child with a life-threatening medical condition, whose lives were profoundly changed after she helped make their wishes come true. n
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SFBM /// SALES & MARKETING
Catering, Concierge & DĂŠcor Help Ease Holiday Stress By Greta Stewart
/// HOLIDAY CONVENIENCES
Doing DÉcor Decorating can be another challenge for business owners during the holidays. But it doesn’t have to be, according to Rod Hunter, owner of Christmas Décor by Hunters Lawn and Landscape, Inc. “We offer exterior as well as interior decorating so we cover the whole gamut of a businesses’ needs,” he says. Hunter’s lighted up several locations during
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The holiday season is finally upon us. And with it comes all the joy, thankfulness and yes, probably a little bit of stress. But the weight of the season doesn’t have be a burden on busy professionals like yourselves and it doesn’t have to put a strain on your already busy lives. You just have to know what to plan or, in some cases, who to call. For many, planning holiday parties or office gift exchanges doesn’t leave time for much else. That’s why Ashlee Ferguson with Queen City Concierge says professionals need to recognize their limits and let others help with those day-to-day errands. “The biggest advantage Businesses in the of hiring a concierge is U.S. will spend convenience,” she says. “Could more than our clients handle most of the tasks they request us to complete? Yes, but they either do not have the time, or their time can be spent on more useful aspects of their on Chri mas life. If we run to UPS, Sam’s Club, decora ons or to an office supply store for a this year. small business, it saves them from closing up shop or sending a staff member who is more valuable when focusing on important tasks. It’s nice to give people one less thing to worry about.” Ferguson says if you’re worried about being able to balance the holiday season with your everyday life, make a list. “I know it sounds cliché, but making a ‘To-Do’ list of all the holiday, work, and personal obligations and tasks that need to be completed this time of year can be extremely helpful. After the list is complete, I would have my client review it and mark all the things they do not personally have to complete—things that can be delegated.” Ferguson says it can be a real eye-opening experience to see how much time can be saved by delegating a few tasks, especially during a busy, and sometimes stressful, time of year. “There’s not much we can’t do,” explains Ferguson. “We will do everything in our ability to accommodate our clients’ requests.” Keep in mind, however, there are two things Queen City Concierge can’t do, like deliver alcohol (which is one of the more common requests Ferguson gets) or taxi children around. “As much as we love kids and find their car conversations extremely entertaining, we hold neither the insurance or licensing required for transporting people,” she says laughing.
SFBM /// SALES & MARKETING the holidays including Sanford Health, The Diamond Room, Beakon Centre, Harold’s Photo and Grand Falls Casino. In fact, Hunter says he’s had business owners tell him hiring a professional to do the holiday dĂŠcor has been great for business in general. “The Diamond Room always does blue trees in front of their building and when they give directions to people, they tell them to ‘look for the blue trees.’ Now people know exactly where they are located.â€? Hunter says Harold’s Photo decorates their storefront and had such a good response they turned on the lights October 15. “It makes good business sense to hire a professional lighting and roofing expert. We provide a professional look and we give the client something that will attract and retain customers, which will trigger holiday shopping and spending.â€?
DÉCOR AS AN INVESTMENT A ra s & retains cu omers year a er year Triggers holiday shopping & spending Enhances aff morale In ant recogni on Rod Hunter, Chri mas DÊcor by Hunter’s Lawn and Landscape, LLC
Hunter says more and more people are hiring professionals than ever before. “There’s no getting on a roof, no liability, we have the proper equipment to do the job right, and they get to write off the expense come tax season. Business is booming right now and we have a full service package that offers anything from spending a couple hundred dollars to spending thousands. We cater to every size business.�
Planning The Party When talking with business owners about the holidays, most will say hands down the most stressful part is planning the office party. And according to Chef Jeni Thomas of Chef Jeni & Company, it’s never too early to plan your venue. And at this point, you could be out of luck. “Many rental venues are in high demand, and weekend rentals are at a premium. So if you have a large party on a Saturday night in December, for example, you may need to book as many as eight to twelve months in advance.� And if you’re thinking of booking a caterer, the same rules apply. “However, if the calendar has gotten away from you, still call to check availability. You never know if an opening might be available,� she says. Chef Jeni says catering your holiday party might sound costly and intimidating but there are ways to cut costs and still have the organization and professionalism a caterer can offer. “Many options are available from quality caterers. If you have a casual event, have the food dropped off rather than served by on-site catering staff. Use disposable plates and utensils rather than china and glassware rentals. Good caterers will tell you what they can provide for your budget so you can choose what is right for your party.� Jessica Kerher, owner of Serendipitous Events By Jessica, agrees with Chef Jeni. “You can create or print your own invitations, or you can host the party in your office building,� she says. “There are many ways to cut costs!�
Think about it, you pay your secretary, office manager or HR person to do a job. Don’t take away from their current job by giving them another one. Let us focus on the details!
Jessica Kerher, Serendipitous Events By Jessica
One thing Chef Jeni does recommend businesses consider when hosting a party? “We would suggest taking as much off the host and hostess as possible,� she says. “A party is a time to relax and enjoy. At the end of the night, if you have on-site catering staff, they clean up and take the mess away. It is worth it!� Kerher has a few recommendations as well. “You should always have some form of music or entertainment,� she says. “I would also say no Christmas party is complete without a bar or signature drink. If you are worried about the guy from cubicle A getting a little out of control with his consumption, you can have a bartender who can cut people off or you can do a certain amount of drink tickets; once they are out then they are out! I would also highly recommend a car service to be available to bring people home.� n
/// HOLIDAY CONVENIENCES
WHAT SHOULD BUSINESSES CONSIDER WHEN PLANNING A PARTY? The number of a end s. Will spouses and/or families be invited? If so, how can we make ea person f l in uded or how can we theme our party to be sure it is appropriate for ildren? When will the party take place? Where will the party take place? Do they cater? Will we serve alcohol? Do we want a theme or a n aspe to our party?
They had a budget They wanted to show their employs a good me They had an idea of what they wanted or they were willing to let someone else handle it They let loose at the party and made people fl welcomed, happy and they showed their gra de! (Your employs want to know you appreciate them. Make that happen!) Jessica Kerher, Serendipitous Events By Jessica
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They hired a planner
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SUCCESSFUL PARTY EXAMPLES
/// COMMUNITY SALES & MARKETING
Jessica Kerher, Serendipitous Events By Jessica
SFBM /// COMMUNITY
FINDING A ROLE ON A COMMUNITY BOARD OF DIRECTORS by Chrissy Meyer
ANYONE WHO’S BEEN a part of the business community in Sioux Falls for any amount of time learns an important truth: leadership in this town is measured by service. But, the merry-go-round of board of director appointments can seem like a daunting ceiling to break through. Many young professionals find themselves seeking to develop leadership skills through board service, and many organizations are desperately seeking that new crop of leaders to help them move their organizations forward into the future. Bringing these groups together has proven to be the challenge.
Typical Board Responsibilities – Determine and advance the organization’s mission and purposes – Select the chief paid executive, as well as a CPA and attorney – Support the chief executive and assess performance periodically – usually measured against the strategic plan
Selection Comes From Within
– Ensure effective organizational planning
The truth is that for most organizations, selecting members for their board of directors comes from within. For example, while the Washington Pavilion’s Board of Trustees does include three positions appointed by the mayor, chairs of the Pavilion’s other advisory boards, according to Michele Wellman, director of Marketing and Communications, fill the remaining positions. Kayla Eitrem, president of Junior Achievement of South Dakota, said that their organization also looks to current volunteers to help them fill leadership roles. “We ask that every board member have a passion for the JA mission. For that reason, new board members often come from our volunteer list. Our classroom volunteers understand the purpose and need for JA, so they are naturally strong supporters of JA and our best advocates.”
– Ensure adequate resources – Resource and financial oversight – Determine, monitor and enhance programs and services – Promote the organization’s image – Ensure legal and ethical integrity and maintain accountability – Recruit and orient new board members and assess board performance Adapted from Ten Responsibilities of Nonprofit Boards
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In addition to effective leadership qualities, many organizations also look for diversity in industries and job titles when searching for directors. Eitrem says that JA conducts community assessments each year to determine diversity by industry and ensure the JA board is comprised of leaders who represent major industries and companies in the community.” Each board member will likely know different groups of people in the community, and many of our board members also are involved in other community activities,” Eitrem said. “This diversity in industry and board member backgrounds makes JA stronger in each community.” Board member diversity is also important for the South Dakota Achieve Foundation. Eidem says that her organization likes to ask board members from all aspects of the business climate to ensure board discussions are robust. “You have experts in all different fields covered,” she explained. “Another responsibility for our board members is to open doors for us, and from this aspect, we are touching all facets of our business climate.”
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Beyond recruiting current volunteers, many organizations also look for community leaders with a proven track record of service. Wellman said the Pavilion reviews the membership lists of other organizations when recruiting leaders. “We look to other advisory boards in our community and try to find individuals who have taken a leadership role on these committees.” Linda Eidem, vice president of development for South Dakota Achieve, says their foundation board takes a similar approach when looking for new members. In addition to looking at other organizational boards, Eidem said Achieve reviews the list of graduates from the Sioux Falls Area Chamber of Commerce’s Leadership Sioux Falls program and also asks current board members for recommendations of individuals who they feel are effective leaders.
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Once an individual has secured a spot on a community or non-profit board, most organizations are pretty specific about what’s expected of their volunteers. And while board time commitments vary from board to board, other expectations are fairly consistent. Most organizations ask directors to fulfill one or more of the following main jobs: • Act as the face of the organization in the community. Organizations are looking for leaders who understand and support their mission throughout the community. According to Eitrem, this is especially important for JA to achieve its mission throughout the state. “We often refer to our area boards as ‘working boards’ to prospective board members, because the local board members are really the face of JA in their community,” she said. • Be an active participant. Most organizations ask board members to be present at all meetings with few exceptions. Eidem said that at Achieve, directors are given a job description at the beginning of their term to spell out what’s expected in advance. “We expect them to be fully engaged to strategize and set direction for our business,” she explained. “Since we meet quarterly, they are provided the dates of the meetings a year in advance and are expected to attend 100 percent of the meetings.”
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• Contribute to the organization. Organizations also look to their board leadership to also lead the way in financially supporting the organization. Wellman said Pavilion Trustees are asked to “contribute personally to the Washington Pavilion’s annual campaign at a credible level.” In addition, trustees are also asked to support the Pavilion by purchasing a performance series subscription and helping to identify other potential series subscribers. • Guide the organization’s leadership. The board of directors typically governs the organization, while organization staff manages and implements the board’s vision. Eitrem said that at JA, the State Board of Directors is responsible for the governance of the organization. “The state board members shape our strategic plan and help provide ideas and insight in shaping the direction of the organization,” she said. These pieces of the job description for board members are what drive many organizations to look to current volunteers to fill the seats around their boardroom table. According to Eitrem, JA looks for board members who have demonstrated a passion for the organization through volunteer work. Her advice for individuals seeking to serve on a board is simple: “Get involved!” “If there is an organization that appeals to you, take the necessary steps to become an active volunteer or participant in the organization,” Eitrem said. “There are so many great non-profits in our community that are often looking for passionate people to help fulfill their mission and vision.” n
/// A SEAT AT THE TABLE
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Happy Holidays YE A RS
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/// COMMUNITY
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SFBM /// SALES & MARKETING
Being Seen Kiosks Popular Option for Small Business Owners
by Greta Stewart
The holiday season is one of the best times of the year for small business owners. After all, people are out in droves, shopping for unique gifts for the unique person. Where else can small business owners gather and be seen but at the Empire Mall, where several kiosks are set up, showcasing gifts big and small. Sandra Reynolds owns Olive Destination, a place that offers a wide selection of olive oil, balsamic vinegars and spices. “We are an online business but we also chose to promote our products at the Empire Mall to further our mission of bringing the superior health and taste benefits of true extra virgin olive oil and pure balsamic vinegars to the broadest possible SANDRA REYNOLDS number of people in the OWNER, OLIVE DESTINATION Sioux Empire.” Reynolds explains, “It just made sense to have a kiosk
there with the number of people coming through this time of year.” The holiday season in retail kicks off nationally on Black Friday, the day after Thanksgiving. Nationally, spending was up $7 billion to a total of $52 billion for the Thanksgiving weekend in 2011. And the numbers in Sioux Falls reflected that trend. Jennifer Morrison is the director of marketing and business development at the Empire Mall and reflects on last year’s experience. “We opened our doors at midnight for the first time ever on Black Friday,” Morrison says. “The goal was to attract bargainseeking shoppers and it appears to have worked. “We saw an ample amount of traffic come through our doors and full parking lots throughout the entire weekend.” Crowds like that are especially attractive to kiosk owners such as Reynolds. Mall kiosks are a $12 billion industry in the United States according to Specialty Retail Report, a quarterly magazine based in Hanover, Mass., that covers
/// BEING SEEN
in South Dakota, our talented attorneys are capable of handling a wide range of legal matters. Leaders in their respective fields and trusted counsel to many South Dakota businesses and individuals, they possess the know-how you need to achieve your business and personal objectives. Corporate and Business Law
Private Equity
Business Litigation and ADR
Joint Ventures
Mergers and Acquisitions
Contracts and Negotiations
Probate and Trust Mediation
Corporate Governance
Estate Plans and Wills
Shareholder Disputes
Business Succession
Real Estate Transactions
Banking/Financial Institution Law
Property Tax Appeals
Business Finance
Financial Services Compliance
/// SALES & MARKETING
And that’s exactly why kiosks are becoming more and more popular during the holiday season. At some kiosk locations, rents have come crashing down after years of steady hikes, thanks to the recession, which makes malls like the Empire Mall attractive to owners like Reynolds. Another factor business owners set up shop in a kiosk is their budget. Morrison says she can work with the owner based on their budget and other factors including location, start date and merchandise. “It’s a great option for small business owners,” she says. But the number one reason owners are setting up shop in the Empire Mall and malls across the U.S.? High visibility and high volumes of foot traffic. “Small business owners certainly benefit from this traffic,” says Morrison. And traffic is exactly what Reynolds is banking on this season. In fact, if business is good, Reynolds says she could evaluate looking into a permanent storefront. “We are always evaluating the best methods to
Focused on the needs of businesses and individuals
33
A POPULAR OPTION
How can we help?
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news about kiosks and temporary stores. The magazine reports kiosks can be an extremely lucrative business, especially around the holidays and can ring up sales of as much as $125,000 during the holiday season--all of which helps the bottom dollar. “The holidays are an important part of our overall marketing program since our products make such great gifts,” says an enthusiastic Reynolds, who is a first-time tenant at the Empire Mall. Morrison says Olive Destinations is one of several kiosk businesses at the mall. “We typically see anywhere from 10-15 additional retailers for the holiday season,” she says. “Because of its productivity and profile, the Empire Mall is on the radar screen for tenants who are looking to expand or tenants making their initial appearance in this market,” says Morrison. “The holidays are always a busy time at the mall, and we attract shoppers and visitors who enjoy the holiday programming and the community events that we have available on property throughout the season.”
SFBM /// SALES & MARKETING
How To Start a Kiosk Business
Advertise Today! Tammy Beintema
605.553.1900
tammy@siouxfallsbusinessmagazine.com
siouxfallsbusinessmagazine.com
1
Decide whether you will be purchasing a kiosk or leasing one. If you want a kiosk in a mall, you will likely have to lease it. The fee will depend on the season and volume of traffic at that time.
2
Obtain the necessary license and registration for your kiosk start-up business. A mall kiosk will probably set you up with the necessary license and permit. If you lease or buy a portable kiosk, you may need a special vehicle license for hauling it. If you will be working with food, you will need an additional permit.
3
Make sure you are covered appropriately by insurance. You will need to be covered for property damage. Depending on what you are selling, you may need further coverage. Meet with your insurance agent and determine what coverage is necessary for your business.
4
Establish a line of credit if you need financing. Not only will you need to lease or purchase a kiosk, but you will need to stock up on inventory and necessary equipment. You will also need to set aside a marketing budget so you can advertise your business.
5
Decide on the size and features of your cart. When selecting a cart, you should also consider storage space.
6
Identify your target customers, and find out where they are on a regular basis. For example, if your target customers are motorcycle riders, then consider setting your kiosk up at a motorcycle rally or show. Just make sure you get the necessary approval by property managers or city officials.
7
Choose a permanent location for your kiosk. A permanent location is less of a hassle because you don’t have to move it. Additionally, current and potential customers will become familiar with your location.
8
Understand the rules and regulations that are expected of you when leasing a kiosk. Read your lease carefully and make sure that you are satisfied with the conditions. For example, your lease may include a percentage of your sales, you may be asked to participate in a loyalty or gift certificate program or a community service event.
9
Make good use of the minimal space a kiosk offers. Don’t create a cluttered display in an attempt to get all your goods out for customers to see. Pull out your featured items, and present goods that give a good indication of what you have to offer as a whole. source: wikiHow.com
achieve our mission of bringing a great product like ours to the broadest possible number of people in the Sioux Empire. We will evaluate further after our holiday experience as to the long-term plan with the mall.” As the nation’s largest owner, developer and manager of high quality retail real estate, Simon Property Group, which owns the Empire Mall, provides an excellent incubation program through which fledgling businesses like Olive Destinations can develop and expand. Morrison shares an example of Teavana, a unique tenant offering over 100 different teas. “It started its first boutique shop in Atlanta, Georgia in 1997. A short time later, Teavana worked with Simon Property Group to expand their business into Phipps Plaza. Today, Teavana has expanded their brand across the continent, now operating over 100 tea emporiums in North America, a number of which are based in Simon properties.” Morrison says with a strategic business plan, Simon Property Group can work with small business owners to make their dreams a reality. “The Empire Mall is always looking for quality retailers that will enhance their customers’ shopping experience,” she says. n
/// BEING SEEN Empire Mall Renovation The Empire Mall will undergo a complete transformation with new interior and exterior features and amenities and much more. The renovation is scheduled to be completed by November 2013. “The Sioux Falls trade area has experienced tremendous growth in recent years. Through this renovation, we intend to examine a myriad of ways through which The Empire Mall can better serve the needs of our customers, whether they are here to shop, dine, be entertained, or enjoy a welcoming and comfortable environment,” said General Manager Dennis Gilliam.
Interior Renovation Components: • Complete redevelopment of center court area. • New flooring installed throughout the entire mall, including both ceramic tile and carpet.
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• Replacement of outdated metal ceilings with modern feature areas and a new, sleek look.
• Modernized restrooms featuring contemporary amenities and a fresh look. • New directional signage throughout the mall for an easy-to-navigate shopping experience. • Completely new children’s Play Area including play elements and carpet.
Exterior Renovation Components: • Redesign of the main entrance featuring a twostory glass façade with an extended glass awning for comfortable customer drop-off and pick-up. • Redesign of the Café Court entrance featuring built-in exterior seating and a dynamic pathway to improve traffic flow. • Significant enhancements to the remaining entrances, including enlarged vestibules as well as lighting and landscape features. • New exterior signs and landscaping at vehicular entrances.
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/// SALES & MARKETING
• Redesign of the Café Court including new landscaping, lighting, furniture and banquette seating.
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• New soft seating areas throughout the mall for customer comfort and convenience.
SFBM
• Redesign of the mall’s common areas with new finishes, column features and lighting.
SFBM /// NON-PROFIT PROFILE
TECHNICALLY, WE’RE BETTER. AND SO IS OUR MBA. A truly hybrid program with your busy schedule in mind, a blend of face-to-face and online coursework. Courses run 8 weeks, 1 night a week at the UC in Sioux Falls.
Organization Name:
The Make-A-Wish Foundation of South Dakota
Find out more today at www.dsu.edu/mba or call (605) 367.5640 or scan this QR code
Organization Address: Administrative Office 1400 W 17th Street Sioux Falls, SD 57104 Organization Website: www.southdakota.wish.org Mission Statement: We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Kevin Tupy,
CEO, Z-Wireless (Verizon Premium Retailer)
Champagne Ball December 31 at Icon Lounge to benefit Make-A-Wish
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/// MAKE-A-WISH SOUTH DAKOTA
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/// NON-PROFIT PROFILE
Other information that you would like to share: We granted 74 wishes this past fiscal year at a cost of nearly $7,000 a wish. We have granted more than 975 wishes statewide since 1984. n
605-351-2392 • www.siouxempirecleaning.com
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Demographics you serve: Children in South Dakota between the age of 2 1/2 years old to 18 years old and facing a life-threatening medical condition.
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• Commercial janitorial service • Family-owned business serving the Sioux Empire for over 10 years • Offers the best customer service in the industry • Will meet or beat the competition...guaranteed • Free estimates!
SFBM /// RESOURCE DIRECTORY
RESTAURANT Grill 26 by Minervas 1716 South Western Avenue Sioux Falls, SD 57105 p. 605-444-1716 Grille26.com Fresh, authentic ingredients. A creative
financial First Dakota National Bank 101 N. Main Avenue Ste. 101 Sioux Falls, SD 57104 p. 605-333-8200 www.accountforyourdreams.com
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110 N. Minnesota Ave, Ste. 300 Sioux Falls, SD 57104 p. 605-996-9646 www.chrsolutions.com
Marco is a 100% employee owned
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moving/storage PODS of Sioux Falls 402 West 9th Street Sioux Falls, SD 57104 p. 605-274-8151 www.pods.com/sioux-falls Whether you need temporary climate
audio/visual Muzak Commercial Audio/Video 101 N. Minnesota Avenue Sioux Falls, SD 57104 p. 605-339-1863 www.muzakmidwest.com
EDUCATION University of Sioux Falls 1101 W. 22nd St. Sioux Falls, SD 57105 p. 605-331-6600 www.usiouxfalls.edu USF is a Christian liberal arts university
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American Express Simon Giftcards make gift-giving easy because there are no fees after purchase and funds do not expire. Plus, they can be used at any Simon mall and are good at the millions of locations that accept American Express Cards in the US. You’ll find more choices than ever at Simon Guest Services. ®
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Located at I-29 & 41st Street, Sioux Falls
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You are known by the company you keep... That is why we are partnering with the best and brightest. CHR Solutions is proud to be a Microsoft Certified Gold Partner, developing best of breed software solutions that integrate seamlessly with Microsoft Dynamics CRM. Through our partnerships, we are well-positioned to realize our potential and create new opportunities.
ph 605.996.9646
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