Konditer eng 2015

MEDIA-KIT 2015

PUBLISHING HOUSE SFERA MEAT SFERA BAKERY/ CONFECTIONERY SFERA DAIRY SFERA PTITZEPROM FISH SFERA EXPOSFERA

PARTICIPATED IN EXHIBITIONS: AGROPRODMASH

ROSUPAK/FOODMASH IBA WORLD FOOD

BAKERY-PASTAINTERSWEETS INTERFOOD/PRODTECH INGREDIENTS PRODEXPO

YUGAGRO TASTY WORLD

MODERN BAKERY

UPACKITALIA CHILLVENTA

ISM

GRAIN MIXED FODDER VETERINARY

ANUGA FOOD TEC

THE PUBLISHING HOUSE SFERA IS ONE OF THE LEADING PLAYERS OF THE RUSSIAN MARKET OF B2B PUBLICATIONS FOR THE FOOD INDUSTRY. THE PUBLISHING HOUSE SFERA ISSUES SUCH MAGAZINES AS BAKERY/ CONFECTIONERY SFERA, MEAT SFERA, DAIRY SFERA, PTITZEPROM, FISH SFERA AND OFFICIAL JOURNAL OF THE EXHIBITIONS EXPOSFERA.

of 2010, the new titles POULTRY and Fish SFERA was launched. SFERAs magazines are modern specialized titles combining deep study of topics, original creative design and high quality of polygraphy. The purpose of these magazines is to satisfy the needs of the readership in topical, authentic and full information on meat, dairy, poultry, fish, confectionary and baking industries.

CONTENT

ABOUT SFERA Having first been published in 2001 as a corporate project, the magazine SFERA was conceived as an alternative to the few in number Russian titles in meat-processing industry. It was the first attempt to bring into industry titles not only information for experts, but also news and analytics with relevant at the time cover theme.

The magazine was focused on directors, top managers, marketing managers, chief process engineers of enterprises, and the readership expanded and included institutes, universities.

Many young experts working in food industry remember and love SFERA magazines, which helped them in their studies and are helping them now in the difficult process of joining the trade.

At present time the Publishing House SFERA publishes magazines Meat SFERA (since 2001), Dairy SFERA, Confectionery SFERA/ Bakery (since 2004). From the beginning

The magazines cover trends and news of the market, problems of branches, they describe in detail new technologies, components, equipment, interviews with authoritative experts are published, experience is shared for solution by companies of technological and administrative problems.

The titles contain all information which can be required by directors of industry enterprises for decision-making. They include articles on competitors, partnership offers, data on new components, equipment, information on financial, legal and transport services.

CIRCULATION Circulation of each issue – from 2000 to 3000 copies. Among magazines of dairy and confectionery industries, Dairy SFERA and Confectionery SFERA/BAKERY have one of the biggest circulations, despite relative «youth» of the titles.

DISTRIBUTION Magazines of the Publishing House are international editions and distributed in the whole territory of Russia, in the CIS countries and abroad. Unlike the majority of

competitive editions, a part of our magazines is distributed free of charge to companiespartners (advertisers) – the biggest Russian and European companies.

The basic part of copies of each magazine is mailed to the subscriber list. Our subscribers do not spend efforts in order to receive in due time useful and topical information. Other advantage of Sfera and it advertisers – it is possibility to download e-paper of EACH issue on www.sfera.FM free of charge. For the time being number of e-subscribers is relevant to our paper readers.

The magazines are also distributed at numerous Russian and international industry exhibitions, seminars and conferences.

FREQUENCY Magazines are published from 3 to 6 times a year.

IMPORTANT Many titles sell advertising space on the first cover. In SFERA magazines you can buy anything but the front page. For special companies we can offer the fold-out on the first cover.

BAKERY SFERA/ CONFECTIONERY 2015 WWW.SFERA.FM / +7 (812) 70-236-70

5% 15%

10%

17%

80%

16%

READERS Top-managers Main technologists and engineers

57%

Managers and specialists of sales departments and purchases, departments of marketing

DISTRIBUTION (subscription and target mailing)

DISTRIBUTION FEDERAL DISTRICTS OF RUSSIA

Large industrial bakery and confectionary productions, flour factories Middle and small bakeries and confectionary factories (incl.productions in supermarket chains)

3 000

Production of confectionery Exhibitions, conferences, seminars

COPIES

Northwest FD

310

Central FD

1018

Far East FD

184

Ural FD

Volga FD

433 Southern FD 320

North Caucasus FD PERIODICITY

Magazines appear 5 times a year.

226

Siberian FD

509

BAKERY SFERA/ CONFECTIONERY 2015 WWW.SFERA.FM / +7 (812) 70-236-70

INDUSTRY NEWS, BILINGUAL MATERIALS

MODERN DESIGN, CONVENIENT FORMAT

ANALYTICS

REPORTS AND INTERVIEW

SPECIAL FEATURE 2015 №3

№1 MAIN TOPIC:

HOW TO IMPROVE THE ASSORTMENT (new interpretations of wellknown products) according to the materials gathered at the Ideas Fair with the participance of experts from Soyuzsnab company group. The most interesting directions for confectionery enterprises.

EQUIPMENT:

Equipment for cocoa processing: market innovations.

INGREDIENTS:

Aromatic flavours, their kinds (liquid, dry, fermented, etc.), pros and cons, implementation specifics.

PACKAGING:

Comfortable packaging: how producers solve the problem of confectionery packaging, its convenience for the customers and economic efficiency.

№2

MAIN TOPIC:

BREAD BAKERY RAW MATERIALS: bakery manufacturers’ requirements for flour quality, comments by flour plants about grain processing and Russian grain quality. Keeping grain and flour.

Raw materials for bakery products with high added value, yeastfree breads. Does Russian flour satisfy all needs?

EQUIPMENT: Bakery ovens, their kinds, innovations, bakery manufacturers’ choice.

INGREDIENTS:

Bakery ferments, their kinds, qualities, how to make the right choice? What is easier: to buy ready-made products or to make by one’s own?

PACKAGING:

Clips for bread packages, their kinds, ways of marking, supply from the world market.

EQUIPMENT:

Engines for packed production quality control, their kinds, pros and cons, their accuracy rate.

INGREDIENTS:

Milk fats and their substitutes for confectionery production, their kinds, pros and cons, market trends, marking specifics.

№4

RUSSIAN SUGAR CANDY MARKET: consumer’s choice, demand, volume, market trends, pre-packaging and packaging specifics.

Module lines for floury and sugary confectionery: work specifications, choice criteria, supply and demand, profitability rate.

PACKAGING:

MAIN TOPIC:

Making the trendy tastes (ingredients with the taste of alcohol cocktails, cola, etc.): the production’s popularity among the consumers, offers from the manufacturers.

BAKERY MARKET TRENDS: equipment, ingredients, packaging – according to the materials from Modern Bakery exhibition.

INGREDIENTS:

EQUIPMENT: Production lines for icing production (zephyr, pastille, marshmallow): types of lines and products which can be produced on them.

BROADVIEW:

INGREDIENTS:

World confectionery market trends (results of ISM-2015). Fashionmaking countries for confectionery.

Structure-makers for flavour-makers: types, functions, choice criteria.

PACKAGING:

PACKAGING:

Group packaging for confectionery – show boxes for chains. Ways of attracting customers’ attention for the product.

MAIN TOPIC:

EQUIPMENT:

MAIN TOPIC:

FLAVOURS FOR FLOURY CONFECTIONERY: raw materials, technologies, ways of implementation. Suppliers of ready-made flavours and ingredients for flavours. What is easier: to buy a ready-made one or to cook by one’s on self? Criteria for choosing the flavours (temperature stability, taste qualities, etc).

№5

Lines for chocolate candies packaging: vertical and horizontal packagers, choice criteria, non-standard packaging.

Individual packaging (for example, inside the candy pack for each candy): necessity, trends, offers. Is it always necessary?

BAKERY SFERA/ CONFECTIONERY 2015 WWW.SFERA.FM / +7 (812) 70-236-70

ADVERTISING RATES (EUR) Ad size

Mechanical requirements

Price

1/4 page

91 х 115 мм

420

1/3 page, horizontal

187 х 75 мм

570

1/3 page, vertical

71 х 270 мм + 5 мм bleed all round

570

1/2 page, horizontal

187 х 115 мм

660

1/2 page, vertical

103 х 270 мм + 5 мм bleed all round

660

1 page article

4 000 symbol with spaces + 2 photos

960

1 page

215 х 270 мм + 5 мм bleed all round

1 210

1 (1-8 page)

215 х 270 мм + 5 мм bleed all round

1 210

1 page on 200 gr. paper

215 х 270 мм + 5 мм bleed all round

1 480

2/1 page on 200 gr. paper

215 х 270 мм + 5 мм bleed all round

2 035

Gatefold on the first cover

153 + 158 = 311 мм х 270 мм + 5 мм bleed all round

2 857

Second cover

168 х 270 мм + 5 мм bleed all round

2 000

Third cover

215 х 270 мм + 5 мм bleed all round

1 780

Fourth cover

215 х 270 мм + 5 мм bleed all round

2 200

An inner double-page module (4 pages)

212 + 200 мм х 270 мм + 5 мм bleed all round

3 095

CLOSING DATES Issue №

Circulation of the magazine

Ad booking deadline (mo­dules, texts)

Publication date

№1

3 000

15.12.2014

16.01.2015

№2

3 000

06.03.2015

20.03.2015

№3

3 000

18.05.2015

08.06.2015

№4

3 000

03.08.2015

23.08.2015

№5

3 000

21.10.2015

11.11.2015

EVENTS WITH PARTICIPATION OF THE MAGAZINE IN 2015 №1

ISM (Cologne), UPAKOVKA/UPAKITALIA, Chillventa (Moscow), GRAIN MIXED FODDER VETERINARY (Moscow), PRODEXPO/PRODEXPOPACK, Seminar Backaldrin, Anuga Food Tec

№2

Ingredients (Moscow), Modern Bakery (Moscow), Seminar Backaldrin, Interfood / Prodtech (St.Petersbutrg), Bakery-Pasta-Intersweets (Moscow), Anuga FoodTec (Cologne)

№3

Rosupak / FoodMash, Moscow

№4

IBA, World Food Moscow, AGROPRODMASH (Moscow),

№5

YugAgro (Krasnodar), Congress Cereal and Bread of Russia, Seminar Backaldrin

BAKERY SFERA/ CONFECTIONERY 2015 WWW.SFERA.FM / +7 (812) 70-236-70

ADVERTISING MODULES LAYOUT AT SFERA MAGAZINES GATEFOLD ON THE FIRST COVER

153+158=311×270

SECOND COVER

AN INNER DOUBLE-PAGE MODULE (4 PAGES)

168×270

212×270

200×270

MODULES

187×75

187×115

OUR MANAGERS ARE ALWAYS READY TO HELP YOU Publishing House SFERA, 199034, Russia, Saint-Petersburg, Bolshoy Prospekt of the Vasiliejevskij island, 18, Lit. А, Andreevsky business-center, office 358 phone/fax: +7 (812) 70-236-70 www.sfera.fm

105×270

71×270

91×115

215×270