Mb eng 2014

IN THE RIGHT PLACE AT THE RIGHT TIME

EXHIBITION

www.exposfera.com

MODERN BAKERY MOSCOW 2014 / ExpoSfera MEDIA KIT OF OFFICIAL MAGAZINE media kit

2014

23.04 – 26.04 EXPOCENTRE FAIRGROUNDS | MOSCOW, RUSSIA 20th International Trade Fair for Bakery and Confectionery

NUMBER OF VISITORS IN 2013 –

14 234 PEOPLE

www.exposfera.com

Modern Bakery Moscow 2014

/ ExpoSfera OFFICIAL TRADE FAIR MAGAZINE

FORMAT OF THE MAGAZINE

А3 (275 х 345 мм)

CIRCULATION

7 000 copies

DISTRIBUTION The magazine is distributed in all places of the visitors presence, which allows you to reach your customers, not only at your stand, but also outside it.

1. Official holders for the newspaper in the registration area; 2. Official holders for the newspaper at the entrances to all the exhibition halls; 3. At the entrances of all the exhibition halls of ExpoCentr; 4. Promoters; 5. Internet-version is announced in a few days before the exhibition at www.exposfera.com

THE MAGAZINE IS DISTRIBUTED ON THE MODERN BAKERY MOSCOW 2014 EXHIBITION FROM, 23-26 APRIL 2014 (MOSCOW, RUSSIA) PDF VERSION OF THE MAGAZINE IS AVAILABLE ON THE WEBSITES WWW.EXPOSFERA.COM 2 DAYS BEFORE EXHIBITION.

CONTENT OF THE ISSUE

Information about the exhibition from the OOO OWP - Rus;

Introduction by the organizer and official greetings;

Official program of the exhibition;

Map of Expocenter exhibitors’ location;

News and trends of bakery and confectionery market, innovations in the industry, interviews with Top-managers;

Information about new products from manufacturers re-branding, innovations;

The results of marketing research.

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www.exposfera.com

Modern Bakery Moscow 2014

/ ExpoSfera OFFICIAL TRADE FAIR MAGAZINE

STATISTICS Exhibitors Profile Modern Bakery Moscow 2013

How important is MODERN BAKERY MOSCOW for you and your company?

243 exhibitors 24 participating countries

8%

Exhibitors Profile Modern Bakery Moscow 2013

41%

51%

Important Very important Highest significance

The number of visitors was 14 234 Specialists from 43 countries visited the exhibition

What is the most important reason for your visit at MODERN BAKERY MOSCOW 2013?

Which topics of MODERN BAKERY MOSCOW are particularly interesting for you?

20%

52% 39%

18%

Confectlonery

33%

Refrigeration

11%

32%

Bakery

9% 9% 9% 8% 6% 6% 3% 2%

Initiating business contacts

25%

Raw materials & ingredients

Information about novelties and innovations

13% 9%

Shop fitting

Maintaining business contacts Finding suppliers Experience/ exchange information

Coffe& tea Semi-finished & finished products

8%

Supporting programme

Further education Making contracts/ order directiy after trade fair Odservation of competitors Searching for new business opportunities Finding distribution partners Other

MODERN BAKERY MOSCOW has proven to attract also new visitors, 36% of all visitors were visiting the trade fair for the first time.

14%

36%

50%

Thid or more First visit Second visit

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www.exposfera.com

Modern Bakery Moscow 2014

/ ExpoSfera OFFICIAL TRADE FAIR MAGAZINE

MATERIAL SPECIFICATIONS Texts and layouts are accepted on CD-ROM; DVD-ROM, FLASH-DRIVE

COMMON REQUIREMENTS: 1.

Layout must be made in original size (in Document setup must be given cut size of page + 5mm from every side for a full-page layout; for a smaller layout an add on to its edges is not needed).

2. If you have multi-file layout, every file with all graphics must be in separate catalogue with its own number. Numbers must suit the order of the material.

3. Layout details that are going to be cut must be out of format on 3 mm, other elements must be no closer for the cut line than 7 mm.

In case of building on a spring, clip or hotmelt glue, it’s necessary to define a shift from the border or page that won’t contain

important pictures or text, that should be visible after building.

4. Thickness of lines should be more than 0.2 pt.

5. Pictures must be imported via suitable for makeup program only. It’s FORBIDDEN to inserrt pictures through Clipboard.

6. The size of imported pictures must suit sizes that are used in layout (100%).

7. All colors that are used in layout must be in CMYK color model.

8. Using RGB and other models is forbidden.

9. Black text (especially small) must be 100% black without additional colors.

10. Max sum of elements in every point of layout should be less than 280.

Layouts in Free Hand, MS Word or PowerPoint are not accepted!

ACCEPTED FORMATS: Vector.

Adobe Illustrator CS5, EPS, PDF 1.

2.

3.

All text elements should be modified into graphs (Convert to Paths).

Tell us about using overprint if you do use it.

Raster pictures must only be in TIFF or PSD formats.

Copy of every imported raster picture must be delivered in a separate TIFF-file.

Raster formats.

1.

2.

3.

4.

Raster illustrations are only taken in TIFF (without LZW) and PSD. File in TIFF format shouldn’t contain additional alpha-channels and paths except for those that are used for making layouts.

Layouts, created in packages for working with vector graphic, shouldn’t be converted into raster illustrations (TIFF-file), because they can loose their clearness after print. Text (specially small: under 12 pt), must be only in vector format. Text presented as a TIFF file will be unclear (difficult to read).

Resolution for TIFF file must be: 300 dpi for CMYK and Grayscale pictures , and 600 dpi for Black&White pictures;

Makeup program.

InDesign CS5, CS6

All illustrations and types must be send with layout.

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www.exposfera.com

Modern Bakery Moscow 2014

/ ExpoSfera OFFICIAL TRADE FAIR MAGAZINE

ADVERTISING RATES IN EXPOSFERA* Modules — elite space Type of advertising

Size, mm

Rates, EUR

First and second double page spread (2/1 page)

550 х 345 мм + 5 мм - each side, bleed

2270

Page 1-4

275 х 345 мм + 5 мм each side, bleed

1550

Double page spread (inside)

550 х 345 мм + 5 мм - each side, bleed

1980

last page

275 х 345 мм + 5 мм each side, bleed

1850

Modules inside of the magazine Type of advertising

Size, mm

1/1 page A3 1/2

1/4

275 х 345 мм + 5 мм - each side, bleed vertical

111 х 345 мм + 5 мм - each side, bleed

horizontal upper

275 х 170 мм + 5 мм - each side, bleed

horizontal bottom

275 х1 70 мм + 5 мм - each side, bleed

upper

111 х 170 мм + 5 мм - each side, bleed

bottom

111 х 170 мм + 5 мм - each side, bleed

Rates, EUR 1400

850

660

Articles Size

Volume

1/1 page article A3

Up to 3800 symbols with spaces, 2-3 photos, contacts, logo in vector format

1025

½ (horizontal or vertical)

Up to 1900 symbols with spaces, 2 photos, contacts, logo in vector format

680

*Not subject to VAT.

Deadline – 02 April 2014

Rates, EUR

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www.exposfera.com

Modern Bakery Moscow 2014

/ ExpoSfera OFFICIAL TRADE FAIR MAGAZINE

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M O D E R N B A K E RY MOSCOW 2014

Е В Р О С И Б Т И Х О Г О

Д О Т Я Н У Л С Я

О К Е А Н А

С Т Р

Д О

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П Р О М С В Я З Ь Б А Н К : Д О Р О Г У С Т Р

Ф И Л И А Л Ы

К О М П А Н И И

В А Ш И М

Ж Е Л А Н И Я М !

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О Т К Р Ы Л И С Ь

В

1/4

1/4

1/2

Т У Р Ц И И

1/2 1/2

1/1

SOME REASONS FOR PUTTING YOUR AD IN EXPOSFERA

• • • •

1/2

DOUBLE-PAGE SPREAD

OUR MANAGERS ARE ALWAYS READY TO HELP YOU

You’ll make your product attractive because of actual exhibition specific of the edition Exclusive system of expansion guarantees an exact hit in targeted audience

Olga Palenova e-mail: o.palenova@sfera.fm

Victoria Palenova e-mail: v.palenova@sfera.fm

Barantseva Natalia e-mail: n.barantseva@sfera.fm

There won’t be any alternative editions at the exhibition; A great possibility to become more attractive than other exhibitors;

Contacts:

Publishing House SFERA, 199034, Russia, Saint-Petersburg, Bolshoy Prospekt of the Vasiliejevskij island, 18, Lit.А, office. 358 (Andreevsky business-center – entrance from the Bugskiy per.), phone/fax: +7 812 70 236 70

Web page: www.exposfera.fm

Kochetkova Anastasia e-mail: a.kochetkova@sfera.fm

Nadezhda Antipova e-mail: n.antipova@sfera.fm

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