IN THE RIGHT PLACE AT THE RIGHT TIME
EXHIBITION
www.exposfera.com
MODERN BAKERY MOSCOW 2014 / ExpoSfera MEDIA KIT OF OFFICIAL MAGAZINE media kit
2014
23.04 – 26.04 EXPOCENTRE FAIRGROUNDS | MOSCOW, RUSSIA 20th International Trade Fair for Bakery and Confectionery
NUMBER OF VISITORS IN 2013 –
14 234 PEOPLE
www.exposfera.com
Modern Bakery Moscow 2014
/ ExpoSfera OFFICIAL TRADE FAIR MAGAZINE
FORMAT OF THE MAGAZINE
А3 (275 х 345 мм)
CIRCULATION
7 000 copies
DISTRIBUTION The magazine is distributed in all places of the visitors presence, which allows you to reach your customers, not only at your stand, but also outside it. 1. Official holders for the newspaper in the registration area; 2. Official holders for the newspaper at the entrances to all the exhibition halls; 3. At the entrances of all the exhibition halls of ExpoCentr; 4. Promoters; 5. Internet-version is announced in a few days before the exhibition at www.exposfera.com
THE MAGAZINE IS DISTRIBUTED ON THE MODERN BAKERY MOSCOW 2014 EXHIBITION FROM, 23-26 APRIL 2014 (MOSCOW, RUSSIA) PDF VERSION OF THE MAGAZINE IS AVAILABLE ON THE WEBSITES WWW.EXPOSFERA.COM 2 DAYS BEFORE EXHIBITION.
CONTENT OF THE ISSUE
Information about the exhibition from the OOO OWP - Rus;
Introduction by the organizer and official greetings;
Official program of the exhibition;
Map of Expocenter exhibitors’ location;
News and trends of bakery and confectionery market, innovations in the industry, interviews with Top-managers;
Information about new products from manufacturers re-branding, innovations;
The results of marketing research.
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www.exposfera.com
Modern Bakery Moscow 2014
/ ExpoSfera OFFICIAL TRADE FAIR MAGAZINE
STATISTICS Exhibitors Profile Modern Bakery Moscow 2013
How important is MODERN BAKERY MOSCOW for you and your company?
243 exhibitors 24 participating countries
8%
Exhibitors Profile Modern Bakery Moscow 2013
41%
51%
Important Very important Highest significance
The number of visitors was 14 234 Specialists from 43 countries visited the exhibition
What is the most important reason for your visit at MODERN BAKERY MOSCOW 2013?
Which topics of MODERN BAKERY MOSCOW are particularly interesting for you?
20%
52% 39%
18%
Confectlonery
33%
Refrigeration
11%
32%
Bakery
9% 9% 9% 8% 6% 6% 3% 2%
Initiating business contacts
25%
Raw materials & ingredients
Information about novelties and innovations
13% 9%
Shop fitting
Maintaining business contacts Finding suppliers Experience/ exchange information
Coffe& tea Semi-finished & finished products
8%
Supporting programme
Further education Making contracts/ order directiy after trade fair Odservation of competitors Searching for new business opportunities Finding distribution partners Other
MODERN BAKERY MOSCOW has proven to attract also new visitors, 36% of all visitors were visiting the trade fair for the first time. 14%
36%
50%
Thid or more First visit Second visit
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www.exposfera.com
Modern Bakery Moscow 2014
/ ExpoSfera OFFICIAL TRADE FAIR MAGAZINE
MATERIAL SPECIFICATIONS Texts and layouts are accepted on CD-ROM; DVD-ROM, FLASH-DRIVE
COMMON REQUIREMENTS: 1.
Layout must be made in original size (in Document setup must be given cut size of page + 5mm from every side for a full-page layout; for a smaller layout an add on to its edges is not needed). 2. If you have multi-file layout, every file with all graphics must be in separate catalogue with its own number. Numbers must suit the order of the material. 3. Layout details that are going to be cut must be out of format on 3 mm, other elements must be no closer for the cut line than 7 mm. In case of building on a spring, clip or hotmelt glue, it’s necessary to define a shift from the border or page that won’t contain
important pictures or text, that should be visible after building. 4. Thickness of lines should be more than 0.2 pt. 5. Pictures must be imported via suitable for makeup program only. It’s FORBIDDEN to inserrt pictures through Clipboard. 6. The size of imported pictures must suit sizes that are used in layout (100%). 7. All colors that are used in layout must be in CMYK color model. 8. Using RGB and other models is forbidden. 9. Black text (especially small) must be 100% black without additional colors. 10. Max sum of elements in every point of layout should be less than 280.
Layouts in Free Hand, MS Word or PowerPoint are not accepted!
ACCEPTED FORMATS: Vector. Adobe Illustrator CS5, EPS, PDF 1. 2. 3.
All text elements should be modified into graphs (Convert to Paths). Tell us about using overprint if you do use it. Raster pictures must only be in TIFF or PSD formats.
Copy of every imported raster picture must be delivered in a separate TIFF-file.
Raster formats. 1. 2. 3. 4.
Raster illustrations are only taken in TIFF (without LZW) and PSD. File in TIFF format shouldn’t contain additional alpha-channels and paths except for those that are used for making layouts. Layouts, created in packages for working with vector graphic, shouldn’t be converted into raster illustrations (TIFF-file), because they can loose their clearness after print. Text (specially small: under 12 pt), must be only in vector format. Text presented as a TIFF file will be unclear (difficult to read). Resolution for TIFF file must be: 300 dpi for CMYK and Grayscale pictures , and 600 dpi for Black&White pictures;
Makeup program. InDesign CS5, CS6
All illustrations and types must be send with layout.
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www.exposfera.com
Modern Bakery Moscow 2014
/ ExpoSfera OFFICIAL TRADE FAIR MAGAZINE
ADVERTISING RATES IN EXPOSFERA* Modules — elite space Type of advertising
Size, mm
Rates, EUR
First and second double page spread (2/1 page)
550 х 345 мм + 5 мм - each side, bleed
2270
Page 1-4
275 х 345 мм + 5 мм each side, bleed
1550
Double page spread (inside)
550 х 345 мм + 5 мм - each side, bleed
1980
last page
275 х 345 мм + 5 мм each side, bleed
1850
Modules inside of the magazine Type of advertising
Size, mm
1/1 page A3 1/2
1/4
275 х 345 мм + 5 мм - each side, bleed vertical
111 х 345 мм + 5 мм - each side, bleed
horizontal upper
275 х 170 мм + 5 мм - each side, bleed
horizontal bottom
275 х1 70 мм + 5 мм - each side, bleed
upper
111 х 170 мм + 5 мм - each side, bleed
bottom
111 х 170 мм + 5 мм - each side, bleed
Rates, EUR 1400
850
660
Articles Size
Volume
1/1 page article A3
Up to 3800 symbols with spaces, 2-3 photos, contacts, logo in vector format
1025
½ (horizontal or vertical)
Up to 1900 symbols with spaces, 2 photos, contacts, logo in vector format
680
*Not subject to VAT.
Deadline – 02 April 2014
Rates, EUR
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www.exposfera.com
Modern Bakery Moscow 2014
/ ExpoSfera OFFICIAL TRADE FAIR MAGAZINE
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M O D E R N B A K E RY MOSCOW 2014
Е В Р О С И Б Т И Х О Г О
Д О Т Я Н У Л С Я
О К Е А Н А
С Т Р
Д О
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П Р О М С В Я З Ь Б А Н К : Д О Р О Г У С Т Р
Ф И Л И А Л Ы
К О М П А Н И И
В А Ш И М
Ж Е Л А Н И Я М !
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О Т К Р Ы Л И С Ь
В
1/4
1/4
1/2
Т У Р Ц И И
1/2 1/2
1/1
SOME REASONS FOR PUTTING YOUR AD IN EXPOSFERA
• • • •
1/2
DOUBLE-PAGE SPREAD
OUR MANAGERS ARE ALWAYS READY TO HELP YOU
You’ll make your product attractive because of actual exhibition specific of the edition Exclusive system of expansion guarantees an exact hit in targeted audience
Olga Palenova e-mail: o.palenova@sfera.fm
Victoria Palenova e-mail: v.palenova@sfera.fm
Barantseva Natalia e-mail: n.barantseva@sfera.fm
There won’t be any alternative editions at the exhibition; A great possibility to become more attractive than other exhibitors;
Contacts:
Publishing House SFERA, 199034, Russia, Saint-Petersburg, Bolshoy Prospekt of the Vasiliejevskij island, 18, Lit.А, office. 358 (Andreevsky business-center – entrance from the Bugskiy per.), phone/fax: +7 812 70 236 70
Web page: www.exposfera.fm
Kochetkova Anastasia e-mail: a.kochetkova@sfera.fm
Nadezhda Antipova e-mail: n.antipova@sfera.fm
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