Meat eng 2015

MEDIA-KIT 2015

PUBLISHING HOUSE SFERA MEAT SFERA BAKERY/ CONFECTIONERY SFERA DAIRY SFERA PTITZEPROM FISH SFERA EXPOSFERA

PARTICIPATED IN EXHIBITIONS: POLAGRA

VIV

DAIRY & MEAT INDUSTRY

AGROPRODMASH

UPACKITALIA PETERFOOD INTERFOOD/PRODTECH

YUGAGRO INGREDIENTS

CHILLVENTA

INPRODMASH ANUGA FOOD TEC

GRAIN MIXED FODDER VETERINARY

PRODEXPO

WORLD FOOD

ROSUPAK/FOODMASH

THE PUBLISHING HOUSE SFERA IS ONE OF THE LEADING PLAYERS OF THE RUSSIAN MARKET OF B2B PUBLICATIONS FOR THE FOOD INDUSTRY. THE PUBLISHING HOUSE SFERA ISSUES SUCH MAGAZINES AS BAKERY/ CONFECTIONERY SFERA, MEAT SFERA, DAIRY SFERA, PTITZEPROM, FISH SFERA AND OFFICIAL JOURNAL OF THE EXHIBITIONS EXPOSFERA.

of 2010, the new titles POULTRY and Fish SFERA was launched. SFERAs magazines are modern specialized titles combining deep study of topics, original creative design and high quality of polygraphy. The purpose of these magazines is to satisfy the needs of the readership in topical, authentic and full information on meat, dairy, poultry, fish, confectionary and baking industries.

CONTENT

ABOUT SFERA Having first been published in 2001 as a corporate project, the magazine SFERA was conceived as an alternative to the few in number Russian titles in meat-processing industry. It was the first attempt to bring into industry titles not only information for experts, but also news and analytics with relevant at the time cover theme.

The magazine was focused on directors, top managers, marketing managers, chief process engineers of enterprises, and the readership expanded and included institutes, universities.

Many young experts working in food industry remember and love SFERA magazines, which helped them in their studies and are helping them now in the difficult process of joining the trade.

At present time the Publishing House SFERA publishes magazines Meat SFERA (since 2001), Dairy SFERA, Confectionery SFERA/ Bakery (since 2004). From the beginning

The magazines cover trends and news of the market, problems of branches, they describe in detail new technologies, components, equipment, interviews with authoritative experts are published, experience is shared for solution by companies of technological and administrative problems.

The titles contain all information which can be required by directors of industry enterprises for decision-making. They include articles on competitors, partnership offers, data on new components, equipment, information on financial, legal and transport services.

CIRCULATION Circulation of each issue – from 2000 to 3000 copies. Among magazines of dairy and confectionery industries, Dairy SFERA and Confectionery SFERA/BAKERY have one of the biggest circulations, despite relative «youth» of the titles.

DISTRIBUTION Magazines of the Publishing House are international editions and distributed in the whole territory of Russia, in the CIS countries and abroad. Unlike the majority of

competitive editions, a part of our magazines is distributed free of charge to companiespartners (advertisers) – the biggest Russian and European companies.

The basic part of copies of each magazine is mailed to the subscriber list. Our subscribers do not spend efforts in order to receive in due time useful and topical information. Other advantage of Sfera and it advertisers – it is possibility to download e-paper of EACH issue on www.sfera.FM free of charge. For the time being number of e-subscribers is relevant to our paper readers.

The magazines are also distributed at numerous Russian and international industry exhibitions, seminars and conferences.

FREQUENCY Magazines are published from 3 to 6 times a year.

IMPORTANT Many titles sell advertising space on the first cover. In SFERA magazines you can buy anything but the front page. For special companies we can offer the fold-out on the first cover.

МEAT SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70

5% 15%

10% 25%

80%

15% READERS

Top-managers Main technologists and engineers Managers and specialists of sales departments and purchases, departments of marketing

50% DISTRIBUTION (subscription and target mailing)

DISTRIBUTION FEDERAL DISTRICTS OF RUSSIA

Large industrial meat processing plants Middle industrial meat processing plants Exhibitions, conferences, seminars

3 000

Farms

COPIES

Northwest FD

450

Central FD

910

Far East FD

110

Ural FD

Volga FD

458 Southern FD 477

North Caucasus FD PERIODICITY

Magazines appear 6 times a year.

205

Siberian FD

390

МEAT SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70

INDUSTRY NEWS, BILINGUAL MATERIALS

MODERN DESIGN, CONVENIENT FORMAT

ANALYTICS

REPORTS AND INTERVIEW

SPECIAL FEATURE 2015 №1 MAIN TOPIC:

THE DEVELOPMENT OF TRADE RELATIONS WITHIN THE EURO-ASIAN COMMUNITY.

№3 MAIN TOPIC:

MAIN TOPIC:

RESEARCH:

RESEARCH:

STATE TENDERS: WHY TO PARTICIPATE, HOW TO WIN? Credits for agriculture. Micro credits

RESEARCH:

Internet promotion.

PHOTO REPORT:

Pork market: possibilities of import replacement.

The concept of economy in manufacturing.

Experience of Remeat meat-processing plant.

EQUIPMENT:

EQUIPMENT:

BROADVIEW:

Where to search national production?

Meat processing equipment market. VNIIMP, B. E. Gutnik.

Ways of pig knocking: pros and cons.

INGREDIENTS:

Meat products without glutamates and allergens. Experts: EURO MEAT TEC + Welcom (Pavlovskaya Sloboda meat combinate).

The development of flavour enhancer booster market.

INGREDIENTS:

PACKAGING: • Nets for sausages and the advantages of their usage.

Round-table together with advertisers; • Green packaging ang marking.

PACKAGING:

FEED:

Quality and safety control.

The current state and prospects of compound feed industry development.

№5 MEAT CLUSTERS. Meat and meat products market

EQUIPMENT:

• High-pressure product processing technology. VNIIMP. • Energy efficiency aspects

PACKAGING:

Ways of meat production packaging, their pros and cons.

INGREDIENTS:

Antioxidants. The infuence of water to the quality of ready-made products.

• Sticking technologies – interview with Bizerba • Packaging industry development worldwide. European market trends.

FEED:

FEED:

VETERINARY:

Grain forage production and usage.

Tuberculosis and ways of fighing it.

VETERINARY:

Information technologies and veterinary safety.

VETERINARY:

African swine flu and veterinary safety support.

№2

HYGIENE:

Innovative decisions in the field of manufacturing cleansing.

№4

MAIN TOPIC:

HOW TO CHANGE MEAT RAW MATERIALS IN DEEP PROCESSING?

RESEARCH:

• Beef: worlds imports and exports; • Sausage market.

EQUIPMENT:

• The equipment of cattle slaughter and dressing sections; • Sausage defects, their reasons and ways of elimination.

MAIN TOPIC:

HOW TO PROMOTE A BRAND?

RESEARCH:

Chain retail market.

EQUIPMENT:

№6 MAIN TOPIC:

INTERNATIONAL EXHIBITIONS: to see others, to show ourselves. Large foreign exhibitions review, participants’ value and recommendations.

RESEARCH:

Meat sales and consumption in Russia

• Soy and soy proteins market; • Flavours in meat industry.

• Slicers: construction specifics and functional possibilities.

Experts: Multivack, Weber, Shiva, Triuf, SealPack; • Choosing the equipment for small and medium-sized manufacturing.

Supply at the mini engines market (mini cutters, mini clipsators, etc).

PACKAGING:

INGREDIENTS:

PACKAGING:

INGREDIENTS:

Prolonging of meat products expiry date. VNIIMP

VETERINARY:

Reducing the share of fats and salt in meat products.

How to replace them?

The negative impact of mycotoxins in pig-breeding.

Ways of its neutralization.

PACKAGING:

FEED:

FEED:

HYGIENE:

VETERINARY:

Equipment cleansing. Requirements for washing and cleaning agents.

Global threats to international trade. Biological safety issues

Grain market development: current state and prospects.

Membrane materials as secondary packaging.

Feed programs optimization: modern ways of approach.

EQUIPMENT:

Meat production innovations, inventations by VNIIMP. Food packaging market trends.

FEED:

Increasing the quality of animal-breeding production due to feed.

VETERINARY:

Forming the enterprise’s veterinary strategy

INGREDIENTS:

• Multi-functional mixes; • Ingredients market: annual results.

МEAT SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70

ADVERTISING RATES (EUR) Ad size

Mechanical requirements

Price

1/4 page

91 х 115 мм

450

1/3 page, horizontal

187 х 75 мм

615

1/3 page, vertical

71 х 270 мм + 5 мм bleed all round

615

1/2 page, horizontal

187 х 115 мм

690

1/2 page, vertical

103 х 270 мм + 5 мм bleed all round

690

1 page article

4 000 symbol with spaces+ 2 photos

1 045

1 page

215 х 270 мм + 5 мм bleed all round

1 100

1 (1-8 page)

215 х 270 мм + 5 мм bleed all round

1 265

1 page on 200 gr. paper

215 х 270 мм + 5 мм bleed all round

1 375

2 page on 200 gr. paper

215 х 270 мм + 5 мм bleed all round

1 980

Gatefold on the first cover

153 + 158 = 311 мм х 270 мм + 5 мм bleed all round

2 857

Second cover

168 х 270 мм + 5 мм bleed all round

2 065

Third cover

215 х 270 мм + 5 мм bleed all round

1 980

Fourth cover

215 х 270 мм + 5 мм bleed all round

2 200

An inner double-page module (4 pages)

212 + 200 мм х 270 мм + 5 мм bleed all round

3 095

CLOSING DATES Issue №

Circulation of the magazine

Ad booking deadline (mo­dules, texts)

Publication date

№1

3 000

15.12.2014

16.01.2015

№2

3 000

20.02.2015

11.03.2015

№3

3 000

24.03.2015

11.04.2015

№4

3 000

04.07.2015

01.08.2015

№5

3 000

10.09.2015

30.09.2015

№6

3 000

11.11.2015

01.12.2015

EVENTS WITH PARTICIPATION OF THE MAGAZINE IN 2015 №1

UPAKOVKA/UPAKITALIA(Moscow), Chillventa Rossija (Moscow), PRODEXPO/PRODEXPOPACK(Moscow),

GRAIN MIXED FODDER VETERINARY (Moscow)

№2

Anuga Food Tec, INGREDIENTS (Moscow), The MEAT INDUSTRY FORUM (Moscow), Ingredients (Moscow), INTERFOOD/PRODTECH (St.Petersburg)

№3

VIV Russia, Rosupak/ Foodmash (Moscow)

№4

Inprodmash (Kiev), Polagra (Posnan), World Food (Moscow)

№5

Golden Autumn(Moscow), AGROPRODMASH (Moscow)

№6

YugAgro (Krasnodar), Peterfood (Saint-Petersburg)

МEAT SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70

ADVERTISING MODULES LAYOUT AT SFERA MAGAZINES GATEFOLD ON THE FIRST COVER

153+158=311×270

SECOND COVER

AN INNER DOUBLE-PAGE MODULE (4 PAGES)

168×270

212×270

200×270

MODULES

187×75

187×115

OUR MANAGERS ARE ALWAYS READY TO HELP YOU Publishing House SFERA, 199034, Russia, Saint-Petersburg, Bolshoy Prospekt of the Vasiliejevskij island, 18, Lit. А, Andreevsky business-center, office 358 phone/fax: +7 (812) 70-236-70 www.sfera.fm

105×270

71×270

91×115

215×270