Mediakit exposfera iba 2015 eng

IN THE RIGHT PLACE AT THE RIGHT TIME

EXHIBITION

www.exposfera.com

IBA-2015 / ExpoSfera MEDIA-KIT OF THE TRADE FAIR MAGAZINE

2015

12.09 – 17.09 MUNICH, GERMANY

NUMBER OF VISITORS IN 2012 –

79 500 PEOPLE

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IBA 2015 / ExpoSfera MEDIA-KIT OF THE TRADE FAIR MAGAZINE

FORMAT OF THE MAGAZINE

А3 (275 х 345 мм)

CIRCULATION 10 000 copies

DISTRIBUTION The magazine is distributed in places of the visitors presence, which allows you to reach your customers, not only at your stand, but also outside it.

Before the show: 1. Before 3 weeks to the exhibition – Mailing of the printed magazine among all bakery producers in Russia 2. internet distribution of the journal’s PDF version is done a week before the exhibition begins 3. The online version of the journal will be available at www.exposfera.com and www.sfera.fm

AT IBA, DURING THE WORKING DAYS: 1. Promoters 3. Advertisers’ stands 4. Press-stand

LANGUAGE Russian and English

TARGET GROUP:

Owners of baking companies; Top-managers; Main Technologists; Engineers.

CONTENT OF THE ISSUE:

Interview with Director of the exhibition IBA 2015; News and releases of participants; Maps of the pavilions; Marketing researches, Innovations; World trends of the baking market; Automation of productions; Photo reports from Russian productions; Round table with Directors of the biggest baking companies.

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IBA 2015 / ExpoSfera MEDIA-KIT OF THE TRADE FAIR MAGAZINE

PRODUCT RANGE AT IBA:

Baking agents, raw materials and ingredients; Baking and pastry-making equipment; Baking and pastry-making supplies; Cleaning and hygiene; Coffee and coffee machines; Decorations; Energy, ventilation and air-conditioning technology; Fittings and furnishings for shops, cafés and; patisseries; Gastronomy and catering; Ice cream and ice-cream production; Information technology; Laboratory and measuring instruments;

Logistics; Ovens and accessories; Packaging solutions; Par-baked and fully-baked products; Pasta, pizza and tortilla production; Process optimization and automation; Refrigeration and fermentation technology; Sales; Services; Snacks and snack food production; Services; Snacks and snack food production; Supplier industry

23 International Exhibition of bakery, confectionery and snacks The magazine is distributed on the IBA 2015 exhibition from, 12–17 September 2015 (Munich, Germany) PDF version of the magazine is available on the websites www.exposfera.com and www.sfera.fm 7 days before exhibition.

STATISTICS IBA – The world’s leading trade fair for bakery, confectionery and snacks. As the world’s leading trade fair, iba provides the ideal platform for showcasing innovations from every segment of the industry and a comprehensive overview of the trends and developments in the market. This is where you will meet the most successful companies in the bakery, confectionery and snack food business, from artisan bakeries to wholesale bakeries to large industrial solutions. But restaurateurs, café owners, food retailers, hotel managers and caterers will also find an almost unlimited and diverse range of products at iba.

From 16 to 21 September 2012 in Munich was a success exhibition IBA 2012. 1,255 exhibitors from more than 58 countries presented their latest ideas, innovate concepts and technological visions at IBA 2012.

Exhibition area: 123 000 sq.m 1255 exhibitors 58 participating countries 79% of exhibitors who participated in the exhibition once say that participation in IBA is the best investment in business development.

IBA attracts more visitors every year. In 2012, 79 500 people visited the exhibition, and 92% of them were experts in the industry experts.

Visitors from around the world: 39% from Germany 61% from abroad Visitor sectors: 40% industry 33% artisan bakery 11% othe 8% service 8% trad

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IBA 2015 / ExpoSfera MEDIA-KIT OF THE TRADE FAIR MAGAZINE

MATERIAL SPECIFICATIONS

Texts and layouts are accepted on CD-ROM; DVD-ROM, FLASH-DRIVE

COMMON REQUIREMENTS: 1.

2.

3.

4.

5.

The layout should be done full size (the cutoff size of the layout should be set in Document setup with additional 5 mm from each side).

The layout elements which should be cut off should be 5 mm over the cutoff format, other elements shouldn’t be closer than 7 mm to the cutoff linre.

Thickness of lines should be more than 0.2 pt.

All fonts should be converted to curves!

Pictures must be imported via suitable for makeup program only. It’s FORBIDDEN to inserrt pictures through Clipboard.

6.

The size of imported pictures must suit sizes that are used in layout (100%).

7. All colors that are used in layout must be in CMYK color model.

8. Using RGB and other models is forbidden.

9. Black text (especially small) must be 100% black without additional colors.

10. Max sum of elements in every point of layout should be less than 300.

Layouts in Free Hand, MS Word or PowerPoint are not accepted!

ACCEPTED FORMATS: Vector.

Adobe Illustrator CS6, EPS, PDF 1.

2.

3.

All text elements should be modified into graphs (Convert to Paths).

Tell us about using overprint if you do use it.

Raster pictures must only be in TIFF or PSD formats.

Copy of every imported raster picture must be delivered in a separate TIFF-file.

Raster formats.

1.

2.

3.

4.

Raster illustrations are only taken in TIFF (without LZW) and PSD. File in TIFF format shouldn’t contain additional alpha-channels and paths except for those that are used for making layouts.

Layouts, created in packages for working with vector graphic, shouldn’t be converted into raster illustrations (TIFF-file), because they can loose their clearness after print. Text (specially small: under 12 pt), must be only in vector format. Text presented as a TIFF file will be unclear (difficult to read).

Resolution for TIFF file must be: 300 dpi for CMYK and Grayscale pictures , and 600 dpi for Black&White pictures.

Makeup program.

InDesign CS5, CS6

All illustrations and types must be send with layout.

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IBA 2015 / ExpoSfera MEDIA-KIT OF THE TRADE FAIR MAGAZINE

ADVERTISING RATES* Modules - elite space Type of advertising

Size, mm

Rates, EUR

The first double page spread

550 х 345 mm + 5 mm each side, bleed

3750

Elite space from 1 to 6 page, rate for 1 page A3

275 х 345 mm + 5 mm each side, bleed

2500

The last double page spread (inside, before the last page)

550 х 345 mm + 5 mm each side, bleed

3600

Last page

275 х 345 mm + 5 mm each side, bleed

3400

Modules inside of the magazine Type of advertising

Size, mm

Rates, EUR

Double page spread (inside) 550 х 345 mm + 5 mm each side, bleed

3200

1/1 page

275 х 345 mm + 5 mm each side, bleed

1800

1/2

vertical horizontal upper horizontal bottom

111 х 345 mm + 5 mm each side, bleed

upper

111 х 170 mm + 5 mm each side, bleed

bottom

111 х 170 mm + 5 mm each side, bleed

1/4

275 х 170 mm + 5 mm each side, bleed

1200

275 х 170 mm + 5 mm each side, bleed 880

Articles Size

Volume

1/1 page article A3

Up to 3800 symbols with spaces, 2-3 photos, contacts, logo in vector format

1700

½ (horizontal or vertical )

Up to 1900 symbols with spaces, 2 photos, contacts, logo in vector format

1090

* Not subject to VAT.

Deadline – 11 August 2015

Rates, EUR

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IBA 2015 / ExpoSfera MEDIA-KIT OF THE TRADE FAIR MAGAZINE

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IBA 2015 Е В Р О С И Б Т И Х О Г О

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SOME REASONS FOR PUTTING YOUR AD IN EXPOSFERA

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DOUBLE-PAGE SPREAD

OUR TEAM

You’ll make your product attractive because of actual exhibition specific of the edition Exclusive system of expansion guarantees an exact hit in targeted audience

Olga Palenova e-mail: o.palenova@sfera.fm

Victoria Palenova e-mail: v.palenova@sfera.fm

Barantseva Natalia e-mail: n.barantseva@sfera.fm

Nadezhda Antipova e-mail: n.antipova@sfera.fm

Kochetkova Anastasia e-mail: a.kochetkova@sfera.fm

Eugenia Gnennaya e-mail: e.gnennaya@sfera.fm

A great possibility to become more attractive than other exhibitors;

Contacts:

Publishing House SFERA, 199034, Russia, Saint-Petersburg, Bolshoy Prospekt of the Vasiliejevskij island, 18, Lit.А, office. 358 (Andreevsky business-center – entrance from the Bugskiy per.), phone/fax: +7 812 70 236 70

www.exposfera.fm, www.sfera.fm

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