Milk eng 2015

MEDIA-KIT 2015

PUBLISHING HOUSE SFERA MEAT SFERA BAKERY/ CONFECTIONERY SFERA DAIRY SFERA PTITZEPROM FISH SFERA EXPOSFERA

PARTICIPATED IN EXHIBITIONS:

YUGAGRO INPRODMASH

GOLDEN AUTUMN WORLD FOOD

DAIRY & MEAT INDUSTRY

INGREDIENTS CHILLVENTA

ROSUPAK/FOODMASH INTERFOOD/PRODTECH

AGROPRODMASH

UPACKITALIA GRAIN MIXED FODDER VETERINARY

ANUGA FOOD TEC

PRODEXPO PETERFOOD

THE PUBLISHING HOUSE SFERA IS ONE OF THE LEADING PLAYERS OF THE RUSSIAN MARKET OF B2B PUBLICATIONS FOR THE FOOD INDUSTRY. THE PUBLISHING HOUSE SFERA ISSUES SUCH MAGAZINES AS BAKERY/ CONFECTIONERY SFERA, MEAT SFERA, DAIRY SFERA, PTITZEPROM, FISH SFERA AND OFFICIAL JOURNAL OF THE EXHIBITIONS EXPOSFERA.

of 2010, the new titles POULTRY and Fish SFERA was launched. SFERAs magazines are modern specialized titles combining deep study of topics, original creative design and high quality of polygraphy. The purpose of these magazines is to satisfy the needs of the readership in topical, authentic and full information on meat, dairy, poultry, fish, confectionary and baking industries.

CONTENT

ABOUT SFERA Having first been published in 2001 as a corporate project, the magazine SFERA was conceived as an alternative to the few in number Russian titles in meat-processing industry. It was the first attempt to bring into industry titles not only information for experts, but also news and analytics with relevant at the time cover theme.

The magazine was focused on directors, top managers, marketing managers, chief process engineers of enterprises, and the readership expanded and included institutes, universities.

Many young experts working in food industry remember and love SFERA magazines, which helped them in their studies and are helping them now in the difficult process of joining the trade.

At present time the Publishing House SFERA publishes magazines Meat SFERA (since 2001), Dairy SFERA, Confectionery SFERA/ Bakery (since 2004). From the beginning

The magazines cover trends and news of the market, problems of branches, they describe in detail new technologies, components, equipment, interviews with authoritative experts are published, experience is shared for solution by companies of technological and administrative problems.

The titles contain all information which can be required by directors of industry enterprises for decision-making. They include articles on competitors, partnership offers, data on new components, equipment, information on financial, legal and transport services.

CIRCULATION Circulation of each issue – from 2000 to 3000 copies. Among magazines of dairy and confectionery industries, Dairy SFERA and Confectionery SFERA/BAKERY have one of the biggest circulations, despite relative «youth» of the titles.

DISTRIBUTION Magazines of the Publishing House are international editions and distributed in the whole territory of Russia, in the CIS countries and abroad. Unlike the majority of

competitive editions, a part of our magazines is distributed free of charge to companiespartners (advertisers) – the biggest Russian and European companies.

The basic part of copies of each magazine is mailed to the subscriber list. Our subscribers do not spend efforts in order to receive in due time useful and topical information. Other advantage of Sfera and it advertisers – it is possibility to download e-paper of EACH issue on www.sfera.FM free of charge. For the time being number of e-subscribers is relevant to our paper readers.

The magazines are also distributed at numerous Russian and international industry exhibitions, seminars and conferences.

FREQUENCY Magazines are published from 3 to 6 times a year.

IMPORTANT Many titles sell advertising space on the first cover. In SFERA magazines you can buy anything but the front page. For special companies we can offer the fold-out on the first cover.

DAIRY SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70

5% 15%

10%

20%

80%

40%

READERS Top-managers Main technologists and engineers

30%

Managers and specialists of sales departments and purchases, departments of marketing

DISTRIBUTION (subscription and target mailing)

DISTRIBUTION FEDERAL DISTRICTS OF RUSSIA

Large and middle dairy, ice-cream and oil and fat productions, farms Middle and smallplants

3 000

Exhibitions, conferences, seminars Other

COPIES

Northwest FD

244

Central FD

886

Far East FD

176

Ural FD

Volga FD

718 Southern FD 507

North Caucasus FD PERIODICITY

Magazines appear 4 times a year.

189

Siberian FD

280

DAIRY SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70

MODERN DESIGN, CONVENIENT FORMAT

INDUSTRY NEWS, BILINGUAL MATERIALS

ANALYTICS

REPORTS AND INTERVIEW

SPECIAL FEATURE 2015

RESEARCH:

PACKAGING:

Butter products manufacturing in Russia.

Milk products protection: packaging possibilities

EQUIPMENT: Raw milk and curd processing. Inventions by VNIMI.

FEED:

INGREDIENTS:

VETERINARY:

RESEARCH:

Ice cream production: requirements for contents and ingredients.

Common diseases for milk cattle breeds and their treatment.

Cheese market: today’s realities.

PACKAGING:

SAFETY AND QUALITY:

EQUIPMENT:

Packaging for butter production: traditions and innovations.

Milk production identification.

Whey processing. Membrane filtratio.

VETERINARY:

INGREDIENTS:

Diseases of imported breed cattle. Ways of its prevention.

Fermating cultures.

SAFETY AND QUALITY:

PACKAGING:

Manufacturing comfort support at the milk-processing plant.

№1 MAIN TOPIC: RUSSIAN CHEESE PRODUCTION. ADAPTATION TO THE MARKET STATE.

Packaging of pre-packed cheese (under gas and vacuum).

№3

FEED: The correlation between the herd productivity and feed ratio (Solving the problem of herd reproduction due to feed ratios).

SAFETY AND QUALITY: Quality value and raw materials productivity control for dairy production in the case of Customs Union.

№2 MAIN TOPIC:

MAIN TOPIC: MILK MARKET TRENDS IN CUSTOMS UNION COUNTRIES

RESEARCH: • Milk market research for Customs Union and Common Economic Space countries. Vladvneshservice.

• Milk, fruit and berry desserts: popular tastes. (yoghurts, ice cream, curd and cream dessert)

EQUIPMENT:

PACKAGING TYPES FOR DAIRY PRODUCTION.

Cheese products manufacturing technologies

BROADVIEW:

INGREDIENTS:

How to solve the problem of raw milk deficits?

Invention of products for specialized nutrition (to sportsmen as well). VNIIMS, Uglich

From feed ratio – to milk quality.

№4 MAIN TOPIC: DEMAND STIMULATION. HOW TO INCREASE MILK PRODUCTS CONSUMPTION?

RESEARCH: Packed milk production market research. Euromonitor

EQUIPMENT: • Milk chilling. Choosing the refrigerating equipment.

INGREDIENTS: Usage of vegetarian ingredients.

FEED: How to increase milk yields?

PACKAGING: Food package market: annual results

DAIRY SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70

ADVERTISING RATES (EUR) Ad size

Mechanical requirements

Price

1/4 page

91 х 115 мм

385

1/3 page, horizontal

187 х 75 мм

528

1/3 page, vertical

71 х 270 мм + 5 мм bleed all round

528

1/2 page, horizontal

187 х 115 мм

615

1/2 page, vertical

103 х 270 мм + 5 мм bleed all round

615

1 page article

4 000 symbol with spaces + 2 photos

880

1 page

215 х 270 мм + 5 мм bleed all round

1 035

1 (1-8 page)

215 х 270 мм + 5 мм bleed all round

1 130

1 page on 200 gr.paper

215 х 270 мм + 5 мм bleed all round

1 375

2 page on 200 gr.paper

215 х 270 мм + 5 мм bleed all round

1 870

Gatefold on the first cover

153 + 158 = 311 мм х 270 мм + 5 мм bleed all round

2 380

Second cover

168 х 270 мм + 5 мм bleed all round

2 000

Third cover

215 х 270 мм + 5 мм bleed all round

2 000

Fourth cover

215 х 270 мм + 5 мм bleed all round

2 195

An inner double-page module (4 pages)

212 + 200 мм х 270 мм+5 мм bleed all round

2 380

CLOSING DATES Issue №

Circulation of the magazine

Ad booking deadline (mo­dules, texts)

Publication date

№1

3 000

22.12.2014

27.01.2015

№2

3 000

10.02.2015

28.02.2015

№3

3 000

07.08.2015

25.08.2015

№4

3 000

20.10.2015

14.11.2015

EVENTS WITH PARTICIPATION OF THE MAGAZINE IN 2015 №1

UpackItalia(Moscow), Chillventa (Moscow), GRAIN MIXED FODDER VETERINARY (Moscow), The Ice cream Salon (Moscow), Prodexpo/ProdexpoPack (Moscow), Anuga Food Tec

№2

Ingredients (Moscow), Dairy Industry Forum (Moscow), Interfood/Prodtech (St. Petersburg), Rosupak/FoodMash (Moscow)

№3

World Food (Moscow), Golden Autumn (Moscow), AGROPRODMASH (Moscow), Inprodmash (Kiev)

№4

YugAgro (Krasnodar), Peterfood (St. Petersburg)

DAIRY SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70

ADVERTISING MODULES LAYOUT AT SFERA MAGAZINES GATEFOLD ON THE FIRST COVER

153+158=311×270

SECOND COVER

AN INNER DOUBLE-PAGE MODULE (4 PAGES)

168×270

212×270

200×270

MODULES

187×75

187×115

OUR MANAGERS ARE ALWAYS READY TO HELP YOU Publishing House SFERA, 199034, Russia, Saint-Petersburg, Bolshoy Prospekt of the Vasiliejevskij island, 18, Lit. А, Andreevsky business-center, office 358 phone/fax: +7 (812) 70-236-70 www.sfera.fm

105×270

71×270

91×115

215×270