MEDIA-KIT 2015
PUBLISHING HOUSE SFERA MEAT SFERA BAKERY/ CONFECTIONERY SFERA DAIRY SFERA PTITZEPROM FISH SFERA EXPOSFERA
PARTICIPATED IN EXHIBITIONS:
YUGAGRO INPRODMASH
GOLDEN AUTUMN WORLD FOOD
DAIRY & MEAT INDUSTRY
INGREDIENTS CHILLVENTA
ROSUPAK/FOODMASH INTERFOOD/PRODTECH
AGROPRODMASH
UPACKITALIA GRAIN MIXED FODDER VETERINARY
ANUGA FOOD TEC
PRODEXPO PETERFOOD
THE PUBLISHING HOUSE SFERA IS ONE OF THE LEADING PLAYERS OF THE RUSSIAN MARKET OF B2B PUBLICATIONS FOR THE FOOD INDUSTRY. THE PUBLISHING HOUSE SFERA ISSUES SUCH MAGAZINES AS BAKERY/ CONFECTIONERY SFERA, MEAT SFERA, DAIRY SFERA, PTITZEPROM, FISH SFERA AND OFFICIAL JOURNAL OF THE EXHIBITIONS EXPOSFERA.
of 2010, the new titles POULTRY and Fish SFERA was launched. SFERAs magazines are modern specialized titles combining deep study of topics, original creative design and high quality of polygraphy. The purpose of these magazines is to satisfy the needs of the readership in topical, authentic and full information on meat, dairy, poultry, fish, confectionary and baking industries.
CONTENT
ABOUT SFERA Having first been published in 2001 as a corporate project, the magazine SFERA was conceived as an alternative to the few in number Russian titles in meat-processing industry. It was the first attempt to bring into industry titles not only information for experts, but also news and analytics with relevant at the time cover theme. The magazine was focused on directors, top managers, marketing managers, chief process engineers of enterprises, and the readership expanded and included institutes, universities. Many young experts working in food industry remember and love SFERA magazines, which helped them in their studies and are helping them now in the difficult process of joining the trade. At present time the Publishing House SFERA publishes magazines Meat SFERA (since 2001), Dairy SFERA, Confectionery SFERA/ Bakery (since 2004). From the beginning
The magazines cover trends and news of the market, problems of branches, they describe in detail new technologies, components, equipment, interviews with authoritative experts are published, experience is shared for solution by companies of technological and administrative problems. The titles contain all information which can be required by directors of industry enterprises for decision-making. They include articles on competitors, partnership offers, data on new components, equipment, information on financial, legal and transport services.
CIRCULATION Circulation of each issue – from 2000 to 3000 copies. Among magazines of dairy and confectionery industries, Dairy SFERA and Confectionery SFERA/BAKERY have one of the biggest circulations, despite relative «youth» of the titles.
DISTRIBUTION Magazines of the Publishing House are international editions and distributed in the whole territory of Russia, in the CIS countries and abroad. Unlike the majority of
competitive editions, a part of our magazines is distributed free of charge to companiespartners (advertisers) – the biggest Russian and European companies. The basic part of copies of each magazine is mailed to the subscriber list. Our subscribers do not spend efforts in order to receive in due time useful and topical information. Other advantage of Sfera and it advertisers – it is possibility to download e-paper of EACH issue on www.sfera.FM free of charge. For the time being number of e-subscribers is relevant to our paper readers. The magazines are also distributed at numerous Russian and international industry exhibitions, seminars and conferences.
FREQUENCY Magazines are published from 3 to 6 times a year.
IMPORTANT Many titles sell advertising space on the first cover. In SFERA magazines you can buy anything but the front page. For special companies we can offer the fold-out on the first cover.
DAIRY SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70
5% 15%
10%
20%
80%
40%
READERS Top-managers Main technologists and engineers
30%
Managers and specialists of sales departments and purchases, departments of marketing
DISTRIBUTION (subscription and target mailing)
DISTRIBUTION FEDERAL DISTRICTS OF RUSSIA
Large and middle dairy, ice-cream and oil and fat productions, farms Middle and smallplants
3 000
Exhibitions, conferences, seminars Other
COPIES
Northwest FD
244
Central FD
886
Far East FD
176
Ural FD
Volga FD
718 Southern FD 507
North Caucasus FD PERIODICITY
Magazines appear 4 times a year.
189
Siberian FD
280
DAIRY SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70
MODERN DESIGN, CONVENIENT FORMAT
INDUSTRY NEWS, BILINGUAL MATERIALS
ANALYTICS
REPORTS AND INTERVIEW
SPECIAL FEATURE 2015
RESEARCH:
PACKAGING:
Butter products manufacturing in Russia.
Milk products protection: packaging possibilities
EQUIPMENT: Raw milk and curd processing. Inventions by VNIMI.
FEED:
INGREDIENTS:
VETERINARY:
RESEARCH:
Ice cream production: requirements for contents and ingredients.
Common diseases for milk cattle breeds and their treatment.
Cheese market: today’s realities.
PACKAGING:
SAFETY AND QUALITY:
EQUIPMENT:
Packaging for butter production: traditions and innovations.
Milk production identification.
Whey processing. Membrane filtratio.
VETERINARY:
INGREDIENTS:
Diseases of imported breed cattle. Ways of its prevention.
Fermating cultures.
SAFETY AND QUALITY:
PACKAGING:
Manufacturing comfort support at the milk-processing plant.
№1 MAIN TOPIC: RUSSIAN CHEESE PRODUCTION. ADAPTATION TO THE MARKET STATE.
Packaging of pre-packed cheese (under gas and vacuum).
№3
FEED: The correlation between the herd productivity and feed ratio (Solving the problem of herd reproduction due to feed ratios).
SAFETY AND QUALITY: Quality value and raw materials productivity control for dairy production in the case of Customs Union.
№2 MAIN TOPIC:
MAIN TOPIC: MILK MARKET TRENDS IN CUSTOMS UNION COUNTRIES
RESEARCH: • Milk market research for Customs Union and Common Economic Space countries. Vladvneshservice. • Milk, fruit and berry desserts: popular tastes. (yoghurts, ice cream, curd and cream dessert)
EQUIPMENT:
PACKAGING TYPES FOR DAIRY PRODUCTION.
Cheese products manufacturing technologies
BROADVIEW:
INGREDIENTS:
How to solve the problem of raw milk deficits?
Invention of products for specialized nutrition (to sportsmen as well). VNIIMS, Uglich
From feed ratio – to milk quality.
№4 MAIN TOPIC: DEMAND STIMULATION. HOW TO INCREASE MILK PRODUCTS CONSUMPTION?
RESEARCH: Packed milk production market research. Euromonitor
EQUIPMENT: • Milk chilling. Choosing the refrigerating equipment.
INGREDIENTS: Usage of vegetarian ingredients.
FEED: How to increase milk yields?
PACKAGING: Food package market: annual results
DAIRY SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70
ADVERTISING RATES (EUR) Ad size
Mechanical requirements
Price
1/4 page
91 х 115 мм
385
1/3 page, horizontal
187 х 75 мм
528
1/3 page, vertical
71 х 270 мм + 5 мм bleed all round
528
1/2 page, horizontal
187 х 115 мм
615
1/2 page, vertical
103 х 270 мм + 5 мм bleed all round
615
1 page article
4 000 symbol with spaces + 2 photos
880
1 page
215 х 270 мм + 5 мм bleed all round
1 035
1 (1-8 page)
215 х 270 мм + 5 мм bleed all round
1 130
1 page on 200 gr.paper
215 х 270 мм + 5 мм bleed all round
1 375
2 page on 200 gr.paper
215 х 270 мм + 5 мм bleed all round
1 870
Gatefold on the first cover
153 + 158 = 311 мм х 270 мм + 5 мм bleed all round
2 380
Second cover
168 х 270 мм + 5 мм bleed all round
2 000
Third cover
215 х 270 мм + 5 мм bleed all round
2 000
Fourth cover
215 х 270 мм + 5 мм bleed all round
2 195
An inner double-page module (4 pages)
212 + 200 мм х 270 мм+5 мм bleed all round
2 380
CLOSING DATES Issue №
Circulation of the magazine
Ad booking deadline (modules, texts)
Publication date
№1
3 000
22.12.2014
27.01.2015
№2
3 000
10.02.2015
28.02.2015
№3
3 000
07.08.2015
25.08.2015
№4
3 000
20.10.2015
14.11.2015
EVENTS WITH PARTICIPATION OF THE MAGAZINE IN 2015 №1
UpackItalia(Moscow), Chillventa (Moscow), GRAIN MIXED FODDER VETERINARY (Moscow), The Ice cream Salon (Moscow), Prodexpo/ProdexpoPack (Moscow), Anuga Food Tec
№2
Ingredients (Moscow), Dairy Industry Forum (Moscow), Interfood/Prodtech (St. Petersburg), Rosupak/FoodMash (Moscow)
№3
World Food (Moscow), Golden Autumn (Moscow), AGROPRODMASH (Moscow), Inprodmash (Kiev)
№4
YugAgro (Krasnodar), Peterfood (St. Petersburg)
DAIRY SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70
ADVERTISING MODULES LAYOUT AT SFERA MAGAZINES GATEFOLD ON THE FIRST COVER
153+158=311×270
SECOND COVER
AN INNER DOUBLE-PAGE MODULE (4 PAGES)
168×270
212×270
200×270
MODULES
187×75
187×115
OUR MANAGERS ARE ALWAYS READY TO HELP YOU Publishing House SFERA, 199034, Russia, Saint-Petersburg, Bolshoy Prospekt of the Vasiliejevskij island, 18, Lit. А, Andreevsky business-center, office 358 phone/fax: +7 (812) 70-236-70 www.sfera.fm
105×270
71×270
91×115
215×270