Pticeprom eng 2015

MEDIA-KIT 2015

PUBLISHING HOUSE SFERA MEAT SFERA BAKERY/ CONFECTIONERY SFERA DAIRY SFERA PTITZEPROM FISH SFERA EXPOSFERA

PARTICIPATED IN EXHIBITIONS:

PETERFOOD EUROTIER

VIV

YUGAGRO AGROPRODMASH

GOLDEN AUTUMN AGROFARM

INGREDIENTS

INTERFOOD/PRODTECH

CHILLVENTA

VNITIP ANUGA FOOD TEC

GRAIN MIXED FODDER VETERINARY

PRODEXPO

WORLD FOOD

РОСУПАК / ФУДМАШ

THE PUBLISHING HOUSE SFERA IS ONE OF THE LEADING PLAYERS OF THE RUSSIAN MARKET OF B2B PUBLICATIONS FOR THE FOOD INDUSTRY. THE PUBLISHING HOUSE SFERA ISSUES SUCH MAGAZINES AS BAKERY/ CONFECTIONERY SFERA, MEAT SFERA, DAIRY SFERA, PTITZEPROM, FISH SFERA AND OFFICIAL JOURNAL OF THE EXHIBITIONS EXPOSFERA.

of 2010, the new titles POULTRY and Fish SFERA was launched. SFERAs magazines are modern specialized titles combining deep study of topics, original creative design and high quality of polygraphy. The purpose of these magazines is to satisfy the needs of the readership in topical, authentic and full information on meat, dairy, poultry, fish, confectionary and baking industries.

CONTENT

ABOUT SFERA Having first been published in 2001 as a corporate project, the magazine SFERA was conceived as an alternative to the few in number Russian titles in meat-processing industry. It was the first attempt to bring into industry titles not only information for experts, but also news and analytics with relevant at the time cover theme.

The magazine was focused on directors, top managers, marketing managers, chief process engineers of enterprises, and the readership expanded and included institutes, universities.

Many young experts working in food industry remember and love SFERA magazines, which helped them in their studies and are helping them now in the difficult process of joining the trade.

At present time the Publishing House SFERA publishes magazines Meat SFERA (since 2001), Dairy SFERA, Confectionery SFERA/ Bakery (since 2004). From the beginning

The magazines cover trends and news of the market, problems of branches, they describe in detail new technologies, components, equipment, interviews with authoritative experts are published, experience is shared for solution by companies of technological and administrative problems.

The titles contain all information which can be required by directors of industry enterprises for decision-making. They include articles on competitors, partnership offers, data on new components, equipment, information on financial, legal and transport services.

CIRCULATION Circulation of each issue – from 2000 to 3000 copies. Among magazines of dairy and confectionery industries, Dairy SFERA and Confectionery SFERA/BAKERY have one of the biggest circulations, despite relative «youth» of the titles.

DISTRIBUTION Magazines of the Publishing House are international editions and distributed in the whole territory of Russia, in the CIS countries and abroad. Unlike the majority of

competitive editions, a part of our magazines is distributed free of charge to companiespartners (advertisers) – the biggest Russian and European companies.

The basic part of copies of each magazine is mailed to the subscriber list. Our subscribers do not spend efforts in order to receive in due time useful and topical information. Other advantage of Sfera and it advertisers – it is possibility to download e-paper of EACH issue on www.sfera.FM free of charge. For the time being number of e-subscribers is relevant to our paper readers.

The magazines are also distributed at numerous Russian and international industry exhibitions, seminars and conferences.

FREQUENCY Magazines are published from 3 to 6 times a year.

IMPORTANT Many titles sell advertising space on the first cover. In SFERA magazines you can buy anything but the front page. For special companies we can offer the fold-out on the first cover.

POULTRY SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70

INDUSTRY NEWS, BILINGUAL MATERIALS

MODERN DESIGN, CONVENIENT FORMAT

ANALYTICS

REPORTS AND INTERVIEW

SPECIAL FEATURE 2015 №4

№1 MAIN TOPIC:

ECOLOGY AND ECONOMY:

MAIN TOPIC:

RESEARCH:

VETERINARY:

RESEARCH:

EQUIPMENT:

FEED:

EQUIPMENT:

INGREDIENTS:

HYGIENE:

BACK IN USSR. Poultry-breeding in former USSR countries.

Frozen semi-processed products market.

• The process of chicken legs deboning.

Semi-processed food production; • Quick defrostation – effective decisions.

Poultry waste utilization and its processing for feed purposes.

Veterinary problems in poultry-breeding.

Falsification and modern ways of feed quality control V. Bogomolov, Head of Feed Quality and Safety department of Leningrad InterRegional Veterinary Laboratory.

Supporting the sanitary requirements in halal products manufacturing.

The usage of hydro colloids.

PACKAGING:

№3

ECOLOGY AND ECONOMY: VETERINARY:

MAIN TOPIC:

SOY AND SOY OIL-CAKE. LOGISTIC ISSUES.

Modern view on vaccinal prevention. Eduard Javadov, Head of VNIVIP.

FEED:

Key approaches for feeding high-productive cross-breeds I.A. Egorov, Vice President of VNITIP for scientific research, Academic of the Academy of Sciences (VNITIP seminar).

MAIN TOPIC:

HALAL FOR EXPORT

BROADVIEW:

Broadening of egg production assortment.

RESEARCH:

World halal market.

INGREDIENTS:

• Manufacturing by halal standards • The broiler’s future: in the cage or on the floor?

INGREDIENTS: GMO.

PACKAGING:

• The halal sign on the package; • Shrinkable tape.

Quick product chilling and keeping the temperature.

INGREDIENTS:

Functional ingredients.

PACKAGING:

Packaging of high-ready-made products.

New infectional diseases for poultry: fighting strategy.

FEED:

Feed-influenced diseases, their reasons and prevention Tamara Okolelova, VNITIP chief research worker.

BROADVIEW:

№5

Innovative support of egg and meat poultry-breeding in Russia interview with Mr Fisinin the day before the VNAP conference.

RESEARCH: Soy market.

№2

Incubation eggs in Russia and worldwide: market potential.

VETERINARY:

Packaging of ready-made dishes Ecological problems in agriculture. Waste processing technologies Sergey Chernin, Head of Ecology and Environment Commission

NATIONAL GENETICS. WHICH CROSS-BREED TO CHOOSE?

EQUIPMENT:

• Broiler-catching machines. Slaughter equipment; • Photodiode lighting: pro et contra. Expert: VNAP

INGREDIENTS: New ingredients.

PACKAGING:

Trends in poultry meat packaging. Vacuum or modified gas?

HYGIENE:

Choosing the ecologically safe desinfectant (maybe to MEAT)

VETERINARY:

Poultry disease prevention and control system

FEED:

Soy oil-cake in poultry feed ratio

MAIN TOPIC:

New products and their promotion

RESEARCH:

Meat snacks market (chicken chips etc.)

EQUIPMENT:

Breading specifics

PACKAGING:

Multi-functional packaging

INGREDIENTS:

New food additives invention

VETERINARY:

Dioxins in feed – a global threat and international trade problems

FEED:

Egg cross-breed poultry feed. The influence of food nutritiency to layer hens’ productivity. Vardgues Manukyan, Head of VNITIP Feed Department

POULTRY SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70

5% 15%

10%

80%

35%

20%

READERS Top-managers Main technologists and engineers Managers and specialists of sales departments and purchases, departments of marketing

35% DISTRIBUTION (subscription and target mailing)

DISTRIBUTION FEDERAL DISTRICTS OF RUSSIA

Broiler farms Egg farms Exhibitions, conferences, seminars

3 000

Others

COPIES

Northwest FD

250

Central FD

950

Far East FD

150

Ural FD

Volga FD

400 Southern FD 550

North Caucasus FD PERIODICITY

Magazines appear 5 times a year.

350

Siberian FD

350

POULTRY SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70

ADVERTISING RATES (EUR) Ad size

Mechanical requirements

Price

1/3 page, horizontal

187 х 75 мм

550

1/3 page, vertical

71 х 270 мм + 5 мм bleed all round

550

1/2 page, horizontal

187 х 115 мм

615

1/2 page, vertical

103 х 270 мм + 5 мм bleed all round

615

1 page article

4 000 symbol with spaces + 2 photos

935

1 page

215 х 270 мм + 5 мм bleed all round

990

1 (1-8 page)

215 х 270 мм + 5 мм bleed all round

1 090

1 page on 200 gr. paper

215 х 270 мм + 5 мм bleed all round

1 210

2/1 page on 200 gr. paper

215 х 270 мм + 5 мм bleed all round

1 870

Gatefold on the first cover

153 + 158 = 311 мм х 270 мм + 5 мм bleed all round

2 857

Second cover

168 х 270 мм + 5 мм bleed all round

1 650

Third cover

215 х 270 мм + 5 мм bleed all round

1 540

Fourth cover

215 х 270 мм + 5 мм bleed all round

1 980

An inner double-page module (4 pages)

212 + 200 мм х 270 мм+5 мм bleed all round

3 095

CLOSING DATES Issue №

Circulation of the magazine

Ad booking deadline (mo­dules, texts)

Publication date

№1

3 000

22.12.2014

27.01.2015

№2

3 000

13.02.2015

06.03.2015

№3

3 000

14.04.2015

05.05.2015

№4

3 000

21.08.2015

09.09.2015

№5

3 000

14.10.2015

05.11.2015

EVENTS WITH PARTICIPATION OF THE MAGAZINE IN 2015 №1

GRAIN MIXED FODDER VETERINARY (Moscow), Prodexpo (Moscow), Chillventa Rossija (Moscow), Seminars in Sergiev Posad (VNITIP)

№2

Anuga Food Tec, Dairy and Meat Industry (Moscow), Ingredients (Moscow), Rosupak/ Foodmash (Moscow), Interfood/Prodtech (St.Petersburg), Seminars in Sergiev Posad (VNITIP

№3

VIV Europe Russia, AgroFarm (Moscow), XV European Poultry Congress (France), Seminars in Sergiev Posad (VNITIP), Inprodmash (Kiev)

№4

World Food ( Moscow), AGROPRODMASH (Moscow), Seminars in Sergiev Posad (VNITIP), Golden Autumn (Moscow)

№5

Seminars in Sergiev Posad (VNITIP), YugAgro (Krasnodar), Congress “Cereal and Bread” (St. Petersburg) , Peterfood (St. Petersburg)

POULTRY SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70

ADVERTISING MODULES LAYOUT AT SFERA MAGAZINES GATEFOLD ON THE FIRST COVER

153+158=311×270

SECOND COVER

AN INNER DOUBLE-PAGE MODULE (4 PAGES)

168×270

212×270

200×270

MODULES

187×75

187×115

OUR MANAGERS ARE ALWAYS READY TO HELP YOU Publishing House SFERA, 199034, Russia, Saint-Petersburg, Bolshoy Prospekt of the Vasiliejevskij island, 18, Lit. А, Andreevsky business-center, office 358 phone/fax: +7 (812) 70-236-70 www.sfera.fm

105×270

71×270

91×115

215×270