MEDIA-KIT 2015
PUBLISHING HOUSE SFERA MEAT SFERA BAKERY/ CONFECTIONERY SFERA DAIRY SFERA PTITZEPROM FISH SFERA EXPOSFERA
PARTICIPATED IN EXHIBITIONS:
PETERFOOD EUROTIER
VIV
YUGAGRO AGROPRODMASH
GOLDEN AUTUMN AGROFARM
INGREDIENTS
INTERFOOD/PRODTECH
CHILLVENTA
VNITIP ANUGA FOOD TEC
GRAIN MIXED FODDER VETERINARY
PRODEXPO
WORLD FOOD
РОСУПАК / ФУДМАШ
THE PUBLISHING HOUSE SFERA IS ONE OF THE LEADING PLAYERS OF THE RUSSIAN MARKET OF B2B PUBLICATIONS FOR THE FOOD INDUSTRY. THE PUBLISHING HOUSE SFERA ISSUES SUCH MAGAZINES AS BAKERY/ CONFECTIONERY SFERA, MEAT SFERA, DAIRY SFERA, PTITZEPROM, FISH SFERA AND OFFICIAL JOURNAL OF THE EXHIBITIONS EXPOSFERA.
of 2010, the new titles POULTRY and Fish SFERA was launched. SFERAs magazines are modern specialized titles combining deep study of topics, original creative design and high quality of polygraphy. The purpose of these magazines is to satisfy the needs of the readership in topical, authentic and full information on meat, dairy, poultry, fish, confectionary and baking industries.
CONTENT
ABOUT SFERA Having first been published in 2001 as a corporate project, the magazine SFERA was conceived as an alternative to the few in number Russian titles in meat-processing industry. It was the first attempt to bring into industry titles not only information for experts, but also news and analytics with relevant at the time cover theme. The magazine was focused on directors, top managers, marketing managers, chief process engineers of enterprises, and the readership expanded and included institutes, universities. Many young experts working in food industry remember and love SFERA magazines, which helped them in their studies and are helping them now in the difficult process of joining the trade. At present time the Publishing House SFERA publishes magazines Meat SFERA (since 2001), Dairy SFERA, Confectionery SFERA/ Bakery (since 2004). From the beginning
The magazines cover trends and news of the market, problems of branches, they describe in detail new technologies, components, equipment, interviews with authoritative experts are published, experience is shared for solution by companies of technological and administrative problems. The titles contain all information which can be required by directors of industry enterprises for decision-making. They include articles on competitors, partnership offers, data on new components, equipment, information on financial, legal and transport services.
CIRCULATION Circulation of each issue – from 2000 to 3000 copies. Among magazines of dairy and confectionery industries, Dairy SFERA and Confectionery SFERA/BAKERY have one of the biggest circulations, despite relative «youth» of the titles.
DISTRIBUTION Magazines of the Publishing House are international editions and distributed in the whole territory of Russia, in the CIS countries and abroad. Unlike the majority of
competitive editions, a part of our magazines is distributed free of charge to companiespartners (advertisers) – the biggest Russian and European companies. The basic part of copies of each magazine is mailed to the subscriber list. Our subscribers do not spend efforts in order to receive in due time useful and topical information. Other advantage of Sfera and it advertisers – it is possibility to download e-paper of EACH issue on www.sfera.FM free of charge. For the time being number of e-subscribers is relevant to our paper readers. The magazines are also distributed at numerous Russian and international industry exhibitions, seminars and conferences.
FREQUENCY Magazines are published from 3 to 6 times a year.
IMPORTANT Many titles sell advertising space on the first cover. In SFERA magazines you can buy anything but the front page. For special companies we can offer the fold-out on the first cover.
POULTRY SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70
INDUSTRY NEWS, BILINGUAL MATERIALS
MODERN DESIGN, CONVENIENT FORMAT
ANALYTICS
REPORTS AND INTERVIEW
SPECIAL FEATURE 2015 №4
№1 MAIN TOPIC:
ECOLOGY AND ECONOMY:
MAIN TOPIC:
RESEARCH:
VETERINARY:
RESEARCH:
EQUIPMENT:
FEED:
EQUIPMENT:
INGREDIENTS:
HYGIENE:
BACK IN USSR. Poultry-breeding in former USSR countries. Frozen semi-processed products market. • The process of chicken legs deboning. Semi-processed food production; • Quick defrostation – effective decisions.
Poultry waste utilization and its processing for feed purposes. Veterinary problems in poultry-breeding. Falsification and modern ways of feed quality control V. Bogomolov, Head of Feed Quality and Safety department of Leningrad InterRegional Veterinary Laboratory. Supporting the sanitary requirements in halal products manufacturing.
The usage of hydro colloids.
PACKAGING:
№3
ECOLOGY AND ECONOMY: VETERINARY:
MAIN TOPIC:
SOY AND SOY OIL-CAKE. LOGISTIC ISSUES.
Modern view on vaccinal prevention. Eduard Javadov, Head of VNIVIP.
FEED:
Key approaches for feeding high-productive cross-breeds I.A. Egorov, Vice President of VNITIP for scientific research, Academic of the Academy of Sciences (VNITIP seminar).
MAIN TOPIC:
HALAL FOR EXPORT
BROADVIEW:
Broadening of egg production assortment.
RESEARCH:
World halal market.
INGREDIENTS:
• Manufacturing by halal standards • The broiler’s future: in the cage or on the floor?
INGREDIENTS: GMO.
PACKAGING:
• The halal sign on the package; • Shrinkable tape.
Quick product chilling and keeping the temperature.
INGREDIENTS:
Functional ingredients.
PACKAGING:
Packaging of high-ready-made products. New infectional diseases for poultry: fighting strategy.
FEED:
Feed-influenced diseases, their reasons and prevention Tamara Okolelova, VNITIP chief research worker.
BROADVIEW:
№5
Innovative support of egg and meat poultry-breeding in Russia interview with Mr Fisinin the day before the VNAP conference.
RESEARCH: Soy market.
№2
Incubation eggs in Russia and worldwide: market potential.
VETERINARY:
Packaging of ready-made dishes Ecological problems in agriculture. Waste processing technologies Sergey Chernin, Head of Ecology and Environment Commission
NATIONAL GENETICS. WHICH CROSS-BREED TO CHOOSE?
EQUIPMENT:
• Broiler-catching machines. Slaughter equipment; • Photodiode lighting: pro et contra. Expert: VNAP
INGREDIENTS: New ingredients.
PACKAGING:
Trends in poultry meat packaging. Vacuum or modified gas?
HYGIENE:
Choosing the ecologically safe desinfectant (maybe to MEAT)
VETERINARY:
Poultry disease prevention and control system
FEED:
Soy oil-cake in poultry feed ratio
MAIN TOPIC:
New products and their promotion
RESEARCH:
Meat snacks market (chicken chips etc.)
EQUIPMENT:
Breading specifics
PACKAGING:
Multi-functional packaging
INGREDIENTS:
New food additives invention
VETERINARY:
Dioxins in feed – a global threat and international trade problems
FEED:
Egg cross-breed poultry feed. The influence of food nutritiency to layer hens’ productivity. Vardgues Manukyan, Head of VNITIP Feed Department
POULTRY SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70
5% 15%
10%
80%
35%
20%
READERS Top-managers Main technologists and engineers Managers and specialists of sales departments and purchases, departments of marketing
35% DISTRIBUTION (subscription and target mailing)
DISTRIBUTION FEDERAL DISTRICTS OF RUSSIA
Broiler farms Egg farms Exhibitions, conferences, seminars
3 000
Others
COPIES
Northwest FD
250
Central FD
950
Far East FD
150
Ural FD
Volga FD
400 Southern FD 550
North Caucasus FD PERIODICITY
Magazines appear 5 times a year.
350
Siberian FD
350
POULTRY SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70
ADVERTISING RATES (EUR) Ad size
Mechanical requirements
Price
1/3 page, horizontal
187 х 75 мм
550
1/3 page, vertical
71 х 270 мм + 5 мм bleed all round
550
1/2 page, horizontal
187 х 115 мм
615
1/2 page, vertical
103 х 270 мм + 5 мм bleed all round
615
1 page article
4 000 symbol with spaces + 2 photos
935
1 page
215 х 270 мм + 5 мм bleed all round
990
1 (1-8 page)
215 х 270 мм + 5 мм bleed all round
1 090
1 page on 200 gr. paper
215 х 270 мм + 5 мм bleed all round
1 210
2/1 page on 200 gr. paper
215 х 270 мм + 5 мм bleed all round
1 870
Gatefold on the first cover
153 + 158 = 311 мм х 270 мм + 5 мм bleed all round
2 857
Second cover
168 х 270 мм + 5 мм bleed all round
1 650
Third cover
215 х 270 мм + 5 мм bleed all round
1 540
Fourth cover
215 х 270 мм + 5 мм bleed all round
1 980
An inner double-page module (4 pages)
212 + 200 мм х 270 мм+5 мм bleed all round
3 095
CLOSING DATES Issue №
Circulation of the magazine
Ad booking deadline (modules, texts)
Publication date
№1
3 000
22.12.2014
27.01.2015
№2
3 000
13.02.2015
06.03.2015
№3
3 000
14.04.2015
05.05.2015
№4
3 000
21.08.2015
09.09.2015
№5
3 000
14.10.2015
05.11.2015
EVENTS WITH PARTICIPATION OF THE MAGAZINE IN 2015 №1
GRAIN MIXED FODDER VETERINARY (Moscow), Prodexpo (Moscow), Chillventa Rossija (Moscow), Seminars in Sergiev Posad (VNITIP)
№2
Anuga Food Tec, Dairy and Meat Industry (Moscow), Ingredients (Moscow), Rosupak/ Foodmash (Moscow), Interfood/Prodtech (St.Petersburg), Seminars in Sergiev Posad (VNITIP
№3
VIV Europe Russia, AgroFarm (Moscow), XV European Poultry Congress (France), Seminars in Sergiev Posad (VNITIP), Inprodmash (Kiev)
№4
World Food ( Moscow), AGROPRODMASH (Moscow), Seminars in Sergiev Posad (VNITIP), Golden Autumn (Moscow)
№5
Seminars in Sergiev Posad (VNITIP), YugAgro (Krasnodar), Congress “Cereal and Bread” (St. Petersburg) , Peterfood (St. Petersburg)
POULTRY SFERA 2015 WWW.SFERA.FM / +7 (812) 70-236-70
ADVERTISING MODULES LAYOUT AT SFERA MAGAZINES GATEFOLD ON THE FIRST COVER
153+158=311×270
SECOND COVER
AN INNER DOUBLE-PAGE MODULE (4 PAGES)
168×270
212×270
200×270
MODULES
187×75
187×115
OUR MANAGERS ARE ALWAYS READY TO HELP YOU Publishing House SFERA, 199034, Russia, Saint-Petersburg, Bolshoy Prospekt of the Vasiliejevskij island, 18, Lit. А, Andreevsky business-center, office 358 phone/fax: +7 (812) 70-236-70 www.sfera.fm
105×270
71×270
91×115
215×270