WorldFood 2015 eng

IN THE RIGHT PLACE AT THE RIGHT TIME

www.exposfera.com

Media Kit

WORLD FOOD 2015 / ExpoSfera OFFICIAL MAGAZINE OF AN EXHIBITION

24 International Food&Drinks Exhibition

14.09 – 17.09

2015

EXPOCENTRE | MOSCOW, RUSSIA

NUMBER OF VISITORS IN 2014 –

30 071

PEOPLE

www.exposfera.com

World Food 2015 / ExpoSfera MEDIA KIT FOR THE EXHIBITION

FORMAT OF THE MAGAZINE А3 (275 х 345 мм)

CIRCULATION

10 000 copies

DISTRIBUTION

The magazine is distributed in all places of the visitors presence, which allows you to reach your customers, not only at your stand, but also outside it.

1. Official holders for the newspaper at the stand PH Sfera; 2. Advertisers’ stands; 3. At the entrances of all the exhibition halls of ExpoCentr; 4. Promoters; 5. Internet - version is announced in a few days before the exhibition at www.exposfera.com.

THE MAGAZINE IS DISTRIBUTED ON THE WORLD FOOD 2015 EXHIBITION FROM, 14–17 SEPTEMBER 2015 (MOSCOW, RUSSIA) PDF VERSION OF THE MAGAZINE IS AVAILABLE ON THE WEBSITES WWW.EXPOSFERA.COM 7 DAYS BEFORE EXHIBITION.

CONTENT OF THE ISSUE

Information about the exhibition from the company ITE;

Introduction by the organizer and official greetings;

Official program of the exhibition;

Map of Expocenter exhibitors’ location;

News and trends of the Russian food market, innovation in the industry;

Information about new products from manufacturers, re-branding, innovations;

Retailer’s comments;

The results of marketing research.

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World Food 2015 / ExpoSfera MEDIA KIT FOR THE EXHIBITION

STATISTICS World Food 2014: facts and fi gures

• 1 674 COMPANIES from 72 COUNTRIES took part in the exhibition • 30 071 VISITORS from 78 Russian regions and 99 countries • 54 600 м OF THE EXPOSITION 2

Visitors’ geography:

Visitors’ membership by company type:

56% from Moscow 28% from 78 Russian regions 16% from 99 countries of the world

43% wholesaler 35% manufacturer 14% services 13% retail chain 5% retailer 4% HoReCa

Visitors’ status:

35% manager/specialist 29% CEO/

general director

21% department heads

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World Food 2015 / ExpoSfera MEDIA KIT FOR THE EXHIBITION

MATERIAL SPECIFICATIONS Texts and layouts are accepted on CD-ROM; DVD-ROM, FLASH-DRIVE

COMMON REQUIREMENTS: 1.

Layout must be made in original size (in Document setup must be given cut size of page + 5mm from every side for a full-page layout; for a smaller layout an add on to its edges is not needed).

2. If you have multi-file layout, every file with all graphics must be in separate catalogue with its own number. Numbers must suit the order of the material.

3. Layout details that are going to be cut must be out of format on 3 mm, other elements must be no closer for the cut line than 7 mm.

In case of building on a spring, clip or hotmelt glue, it’s necessary to define a shift from the border or page that won’t contain

important pictures or text, that should be visible after building.

4. Thickness of lines should be more than 0.2 pt.

5. Pictures must be imported via suitable for makeup program only. It’s FORBIDDEN to inserrt pictures through Clipboard.

6. The size of imported pictures must suit sizes that are used in layout (100%).

7. All colors that are used in layout must be in CMYK color model.

8. Using RGB and other models is forbidden.

9. Black text (especially small) must be 100% black without additional colors.

10. Max sum of elements in every point of layout should be less than 280.

Layouts in Free Hand, MS Word or PowerPoint are not accepted!

ACCEPTED FORMATS: Vector.

Adobe Illustrator CS6, EPS, PDF 1.

2.

3.

All text elements should be modified into graphs (Convert to Paths).

Tell us about using overprint if you do use it.

Raster pictures must only be in TIFF or PSD formats.

Copy of every imported raster picture must be delivered in a separate TIFF-file.

Raster formats.

1.

2.

3.

4.

Raster illustrations are only taken in TIFF (without LZW) and PSD. File in TIFF format shouldn’t contain additional alpha-channels and paths except for those that are used for making layouts.

Layouts, created in packages for working with vector graphic, shouldn’t be converted into raster illustrations (TIFF-file), because they can loose their clearness after print. Text (specially small: under 12 pt), must be only in vector format. Text presented as a TIFF file will be unclear (difficult to read).

Resolution for TIFF file must be: 300 dpi for CMYK and Grayscale pictures , and 600 dpi for Black&White pictures;

Makeup program.

InDesign CS6, CC

All illustrations and types must be send with layout.

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World Food 2015 / ExpoSfera MEDIA KIT FOR THE EXHIBITION

ADVERTISING RATES IN WORLD FOOD 2014 / EXPOSFERA* Modules — elite space Type of advertising

Size, mm

Rates, EUR

First and second double page spread (2 page)

550 х 345 мм + 5 мм - each side, bleed

2 565

Page 1-4

275 х 345 мм + 5 мм each side, bleed

1 695

Double page spread (inside)

550 х 345 мм + 5 мм - each side, bleed

2 228

last page

275 х 345 мм + 5 мм each side, bleed

2 222

Modules inside of the magazine Type of advertising

Size, mm

1 page A3 1/2

1/4

275 х 345 мм + 5 мм - each side, bleed vertical

111 х 345 мм + 5 мм - each side, bleed

horizontal upper

275 х 170 мм + 5 мм - each side, bleed

horizontal bottom

275 х1 70 мм + 5 мм - each side, bleed

upper

111 х 170 мм + 5 мм - each side, bleed

bottom

111 х 170 мм + 5 мм - each side, bleed

Rates, EUR 1 550

1 128

792

Articles Size

Volume

1 page article A3

Up to 3 800 symbols with spaces, 2-3 photos, contacts, logo in vector format

1 177

½ (horizontal or vertical)

Up to 1 900 symbols with spaces, 2 photos, contacts, logo in vector format

1 015

* Not subject to VAT

Deadline – 20 August 2015

Rates, EUR

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World Food 2015 / ExpoSfera MEDIA KIT FOR THE EXHIBITION

1/4 1/4

1/2 1/2 SOME REASONS OR PUTTING YOUR AD IN EXPOSFERA

• • • •

1/4

1

PAGE

1/2

1/2

DOUBLE-PAGE SPREAD

OUR MANAGERS ARE ALWAYS READY TO HELP YOU

You’ll make your product attractive because of actual exhibition specific of the edition Exclusive system of expansion guarantees an exact hit in targeted audience

Olga Palenova e-mail: o.palenova@sfera.fm

Victoria Palenova e-mail: v.palenova@sfera.fm

Natalia Barantseva e-mail: n.barantseva@sfera.fm

Nadezhda Antipova e-mail: n.antipova@sfera.fm

Anastasiya Kochetkova e-mail: a.kochetkova@sfera.fm

Eugenia Gnennaya e-mail: e.gnennaya@sfera.fm

There won’t be any alternative editions at the exhibition; A great possibility to become more attractive than other exhibitors.

Contacts:

Publishing House SFERA, 199034, Russia, Saint-Petersburg, Bolshoy Prospekt of the Vasiliejevskij island, 18, Lit.А, office 358 (Andreevsky business-center – entrance from the Bugskiy per.), phone/fax: +7 (812) 70-236-70

www.exposfera.fm www.sfera.fm