IN THE RIGHT PLACE AT THE RIGHT TIME
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WORLD FOOD – 2014 / ExpoSfera MEDIA KIT FOR THE EXHIBITION media kit
23 International Food&Drinks Exhibition
15.09 – 18.09
2014
EXPOCENTRE | MOSCOW, RUSSIA
NUMBER OF VISITORS IN 2013 –
26 666
PEOPLE
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World Food – 2014 / ExpoSfera MEDIA KIT FOR THE EXHIBITION
FORMAT OF THE MAGAZINE А3 (275 х 345 мм)
CIRCULATION
10 000 copies
DISTRIBUTION
The magazine is distributed in all places of the visitors presence, which allows you to reach your customers, not only at your stand, but also outside it. 1. Official holders for the newspaper at the stand PH Sfera; 2. Advertisers’ stands; 3. At the entrances of all the exhibition halls of ExpoCentr; 4. Promoters; 5. Internet - version is announced in a few days before the exhibition at www.exposfera.com.
THE MAGAZINE IS DISTRIBUTED ON THE AGROPRODMASH 2014 EXHIBITION FROM, 15–18 SEPTEMBER 2014 (MOSCOW, RUSSIA) PDF VERSION OF THE MAGAZINE IS AVAILABLE ON THE WEBSITES WWW.EXPOSFERA.COM 2 DAYS BEFORE EXHIBITION.
CONTENT OF THE ISSUE
Information about the exhibition from the company ITE;
Introduction by the organizer and official greetings;
Official program of the exhibition;
Map of Expocenter exhibitors’ location;
News and trends of the Russian food market, innovation in the industry;
Information about new products from manufacturers, re-branding, innovations;
Retailer’s comments;
The results of marketing research.
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World Food – 2014 / ExpoSfera MEDIA KIT FOR THE EXHIBITION
STATISTICS Exhibitors Profile On the 16-19 September 2013, Russia’s dedicated food and drink exhibition, took place in Moscow. In its 22nd edition, the exhibition yet again confirmed its status as the country’s most international food and drink exhibition.
Percentage of visitors by compfny type
12%
Retail chains HoReCa Media
Percentage of visitors by company position 24%
3% 2%
Origin of visitors from 79 Russian regions
21%
were department heads were senior management
36%
Producers
• 1,634 exhibitors from 68 countries and regions • 26,666 unique visitors from 87 countries • 96 national/regional groups • 228 media representatives • 11 pavilions
were a CEO/ general director
44%
Wholesale enterprises
16%
28,9%
from 86 foreign countries
15% from Moscow
56,1%
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World Food – 2014 / ExpoSfera MEDIA KIT FOR THE EXHIBITION
MATERIAL SPECIFICATIONS Texts and layouts are accepted on CD-ROM; DVD-ROM, FLASH-DRIVE
COMMON REQUIREMENTS: 1.
Layout must be made in original size (in Document setup must be given cut size of page + 5mm from every side for a full-page layout; for a smaller layout an add on to its edges is not needed). 2. If you have multi-file layout, every file with all graphics must be in separate catalogue with its own number. Numbers must suit the order of the material. 3. Layout details that are going to be cut must be out of format on 3 mm, other elements must be no closer for the cut line than 7 mm. In case of building on a spring, clip or hotmelt glue, it’s necessary to define a shift from the border or page that won’t contain
important pictures or text, that should be visible after building. 4. Thickness of lines should be more than 0.2 pt. 5. Pictures must be imported via suitable for makeup program only. It’s FORBIDDEN to inserrt pictures through Clipboard. 6. The size of imported pictures must suit sizes that are used in layout (100%). 7. All colors that are used in layout must be in CMYK color model. 8. Using RGB and other models is forbidden. 9. Black text (especially small) must be 100% black without additional colors. 10. Max sum of elements in every point of layout should be less than 280.
Layouts in Free Hand, MS Word or PowerPoint are not accepted!
ACCEPTED FORMATS: Vector. Adobe Illustrator CS5, EPS, PDF 1. 2. 3.
All text elements should be modified into graphs (Convert to Paths). Tell us about using overprint if you do use it. Raster pictures must only be in TIFF or PSD formats.
Copy of every imported raster picture must be delivered in a separate TIFF-file.
Raster formats. 1. 2. 3. 4.
Raster illustrations are only taken in TIFF (without LZW) and PSD. File in TIFF format shouldn’t contain additional alpha-channels and paths except for those that are used for making layouts. Layouts, created in packages for working with vector graphic, shouldn’t be converted into raster illustrations (TIFF-file), because they can loose their clearness after print. Text (specially small: under 12 pt), must be only in vector format. Text presented as a TIFF file will be unclear (difficult to read). Resolution for TIFF file must be: 300 dpi for CMYK and Grayscale pictures , and 600 dpi for Black&White pictures;
Makeup program. InDesign CS5, CS6
All illustrations and types must be send with layout.
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World Food – 2014 / ExpoSfera MEDIA KIT FOR THE EXHIBITION
ADVERTISING RATES IN WORLD FOOD 2014 / EXPOSFERA* Modules — elite space Type of advertising
Size, mm
Rates, EUR
First and second double page spread (2/1 page)
550 х 345 мм + 5 мм - each side, bleed
2565
Page 1-4
275 х 345 мм + 5 мм each side, bleed
1695
Double page spread (inside)
550 х 345 мм + 5 мм - each side, bleed
2228
last page
275 х 345 мм + 5 мм each side, bleed
2222
Modules inside of the magazine Type of advertising
Size, mm
1/1 page A3 1/2
1/4
275 х 345 мм + 5 мм - each side, bleed vertical
111 х 345 мм + 5 мм - each side, bleed
horizontal upper
275 х 170 мм + 5 мм - each side, bleed
horizontal bottom
275 х1 70 мм + 5 мм - each side, bleed
upper
111 х 170 мм + 5 мм - each side, bleed
Rates, EUR 1550
1128
792 bottom
111 х 170 мм + 5 мм - each side, bleed
Articles Size
Volume
1/1 page article A3
Up to 3800 symbols with spaces, 2-3 photos, contacts, logo in vector format
1177
½ (horizontal or vertical)
Up to 1900 symbols with spaces, 2 photos, contacts, logo in vector format
1015
* Not subject to VAT
Deadline – 29 August 2014
Rates, EUR
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World Food – 2014 / ExpoSfera MEDIA KIT FOR THE EXHIBITION
1/4
WO R L D F O O D 2 0 1 4
Е В Р О С И Б Т И Х О Г О
Д О Т Я Н У Л С Я
О К Е А Н А
С Т Р
Д О
1 2
П Р О М С В Я З Ь Б А Н К : Д О Р О Г У С Т Р
Ф И Л И А Л Ы
К О М П А Н И И
В А Ш И М
Ж Е Л А Н И Я М !
2 4
О Т К Р Ы Л И С Ь
В
1/4
1/4
1/2
Т У Р Ц И И
1/2 1/2 SOME REASONS OR PUTTING YOUR AD IN EXPOSFERA
• • • •
1/2
DOUBLE-PAGE SPREAD
1/1
OUR MANAGERS ARE ALWAYS READY TO HELP YOU
You’ll make your product attractive because of actual exhibition specific of the edition Exclusive system of expansion guarantees an exact hit in targeted audience
Olga Palenova e-mail: o.palenova@sfera.fm
Victoria Palenova e-mail: v.palenova@sfera.fm
Barantseva Natalia e-mail: n.barantseva@sfera.fm
There won’t be any alternative editions at the exhibition; A great possibility to become more attractive than other exhibitors.
Kochetkova Anastasia e-mail: a.kochetkova@sfera.fm
Nadezhda Antipova e-mail: n.antipova@sfera.fm
Contacts:
Publishing House SFERA, 199034, Russia, Saint-Petersburg, Bolshoy Prospekt of the Vasiliejevskij island, 18, Lit.А, office. 358 (Andreevsky business-center – entrance from the Bugskiy per.), phone/fax: +7 812 70 236 70
Web page: www.exposfera.fm
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