Alissa Barendse Design Portfolio by SFSU School of Design Portfolios

ALISSA BARENDSE DESIGN PORTFOLIO

ABOUT ME I a m a g r a d u a t e o f S a n F r a n ci s co S t a t e U n ive r s it y wit h a B a c h el ors of S c ie n c e in V is u a l Co m m u n ic a ti on De s ig n . M y m a in in t e r e s t in des i gn is c r e a t in g a h o lis t ic b r a n d in g a nd id e n t it y t h r o u g h g r a p h ic s a n d f ront e n d we b s it e d e ve lo p m e n t .

CONTENTS

REFLEXT EDITORIAL DESIGN

INTEGRATION APPLICATION DESIGN

DUBLINERS EDITORIAL REDESIGN

UNITED NATIONS POSTER DESIGN

SURFACE TYPE DESIGN S U R FA C E T Y P E S P E C I M E N

HEARTS OF SF WEBSITE DESIGN

TECHAWARE DESIGN RESEARCH

REFLEXT EDITORIAL DESIGN OVERVIEW Reflext is a typography project where I selected a descriptive word to base a magazine concept on, developed a template design, branding, cover, table of contents, and sections. SOLUTION Reflext is an art and literature magazine for recent college graduates by recent college graduates. The literature highlights the highs and lows of life after college while the imagery captures a more youthful feel that adds character to the magazine. This style was consistent throughout the magazine to fill a need in the market that was not being met.

ALISSA BARENDSE

THE CONCEPT THE WORD Ref l ex t c am e fr o m a m i x t u re o f t w o words, “ Re fl e x ” an d “ Re fl e c t ” . T h e conc e p t b e h i n d i t i s t h at t h e re ad e rs are re fl e c t i n g o n t h e i r c u r r e n t p o st colle g e l i v e s an d “ fl e x i n g ” t h o se b r ai n mus c l e s b y re ad i n g an d c re at i n g cont e n t t h at e x e r c i se s t h e sk i l l s t h e y learn e d w h i l e t h e y w e re i n sc h o o l .

ALISSA BARENDSE

THE MASTHEAD

reflext

FINAL MASTHEAD T h e R e f l e xt ma s thea d wa s crea ted u s in g a modern s a ns s eri f ty pef a ce t o r e la t e to the a udi ence. It wa s

Raleway Bold

g ive n d epth wi th i ts 3 D s tructure wh ile t h e col ors ma de i t more p la yf u l.

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GRAPHIC DESIGN PORTFOLIO

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IUD and YOU

4:09 AM

THE COVER I T E R AT I O N S M y g o al w as t o se t t h e m ag az i n e

MUFFINS FOR YOUR MOTHER

LITERARY MAGAZINE

apar t fr o m t y p i c al g o ssi p o r fash i o n mag az i n e s o n t h e sh e l f. T h e v i e w e r s hou l d h av e a c l e ar i d e a o f w h at t h e

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reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext

mag az i n e w o u l d b e ab o u t an d h o w uniqu e i t w as w h e n t h e y p i c k e d i t u p.

FINAL COVER The fi n al c o v e r w as c re at e d t o refle c t t h e d e si g n st y l e t h r o u g h o u t the m ag az i n e . T h e ad d e d b l ac k

reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext rreflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext reflext

IUD and YOU

reflext reflext reflext reflext reflext

A story of how modern day women are effected by birth control

helpe d g ro u n d t h e m ag az i n e w i t h an unde r l y i n g se r i o u s t o n e .

4:09 am

reflext reflext reflext reflext

How technology has effected the way that we interact

4:09 AM

How technology has effected the way that we interact

MUFFINS FOR YOUR MOTHER IUD and YOU

Poetry about the expectations of modern day “open” relationships

A story of how modern day women are effecting by new birth control choices

LITERARY MAGAZINE

AL SSA BARENDSE

MUFFINS FOR YOUR MOTHER

reflext reflext

Poetry about the expectations of modern day “open” relationships

TABLE OF CONTENTS

jesy odio becoming a woman in the 21st century

I T E R AT I O N S

samantha benedict monogomy and trust

Flat i c o n o g rap h y b e c am e a b e t t e r fit wi t h i n t h e d e si g n c o n c e p t r at h e r

samantha benedict muďŹ&#x192;ns and your mother

than m y o r i g i n al d e si g n s t h at inclu d e d p h o t o g r ap h y. T h e fi n al T O C

jesy odio 2:45 am

rela y s i n fo r m at i o n c l e ar l y t h r o u g h i t s icon o g rap h y. T h e T O C n u m b e ri n g

s che m e re sp o n d s t o t h e d e si g n o f

jesy odio 11:45 am

the m ast h e ad . 9

jesy odio 11:45 am

VOL 01 DEC 2015

TABLE OF CONTENTS

jesy odio jesy odio

becoming a woman in the 21st century

IUD & you

samantha benedict

monogomy and trust

samantha benedict samantha benedict

muďŹ&#x192;ns and your mother

muffins and your mother

jesy odio

2:45 am

jesy odio

11:45 am

jesy odio

5:02 pm

REFLEXT

ALISSA BARENDSE

ART & LITERATURE

SECTIONS DESIGN CONCEPT Co n t in u in g wi th the f l a t i l l us tra ti ons f r o m t h e cov er, I broke up the b o d y t e x t i n thi s s ecti on wi th l a rge p u ll q u o t es . I a l s o conti nued the c o n s is t e nt des i gn concept though t h e f o lio , pul l quotes , s i de ba r, a nd a u t h o r â&#x20AC;&#x2122;s bi ogra phy.

GRAPHIC DESIGN PORTFOLIO

INTEGRATION APPLICATION OVERVIEW Integration is a research project where I was prompted to find a gap in the quantified self market and create a phone application mock-up.

SOLUTION Integration is a holistic health application that helps users integrate many different aspects of their health. The user can monitor their sleep, nutrition, fitness, and mood in order to get a better overall picture of their health. Integration will allow users to add information, view data and trends, share how they are doing on social media, and get tips to improve their health.

ALISSA BARENDSE

THE DESIGN THE GRAPHIC W h e n mu l ti p l e r a ys o f l i g h t h i t a co nvex lens , t hey c on ve r g e a t a fo c u s p o i n t. I n th i s g raphic, each ray of l i g h t i s r e p r e s e n te d b y a d i ffe r ent as pect o f yo ur h e a l th . Wh e n yo u ar e h o l i s ti c a l l y healt hy, each ray wit h c on ve r g e u p o n fo c u s p o i n t. Wh en a ray o f yo ur healt h i s n o t c o n s i d e r e d “h e al th y,” i t w i l l no t co nverg e t o c re a te th at fo c u s p o i n t.

H O M E PA G E T h e h o me p a g e al l o w s th e u s e r t o navig at e t o t he b a s i c p a g e s o f th e ap p l i c a ti o n : Ho me, Sleep, N ut rit io n, F it n e s s , o r E mo ti o n . T h e h o me pag e allo ws t he us er t o se e h o w th e d i ffe r e n t c o l o r s i n th eir s pect rum int eract wi t h e a c h o th e r.

ALISSA BARENDSE

H e a l thy g raph ic:

Ta p for setti ngs a nd hel p

12:21

INTEGRATION ? Tap t o navig at e different pag es

Focal point disappears

U n h e alt h y graph ic:

Lines no longer meet at the center

V izualize ho w different as pect s o f yo ur healt h int eract

DATA

TRENDS

TIPS

GRAPHIC DESIGN PORTFOLIO

Total Light

Light Sleep Deep Sleep

Deep REM

REM Sleep

INTEGRATION ? Total Junk

Junk Food Fruit

Fruit Veggie

Vegetables

Total Cardio

DATA

TRENDS

Cardio Weights

Weights

Endurance

TIPS

Total Sad

Sad Bored Happy

ALISSA BARENDSE

Bored Happy S

STRUCTURE WIREFRAMES The wireframes remain ver y si m i l a r a cross a l l the applicat io n s creens . The gra phi c a nd the i cons chang e co lo r t hro ug ho ut ea ch di fferent a spect o f t he us ers healt h. The da ta , trends, ti ps, and s hare pag es are all ver y si m i l a r a cross the different as pect s o f healt h.

FLOWCHART The flo w o f t he applicat ion screens a re ver y eas y t o fo llo w as t he us er na vi ga tes through the pag es . The main navig at ion i s a cross the di fferent as pect s o f healt h while t he sub- na vi ga ti on i s acro s s t he different pag es. The users know s a t all t imes what pag e t hey a re on a nd ca n ea si l y navig at e back t o t he ho me pa ge.

GRAPHIC DESIGN PORTFOLIO

ALISSA BARENDSE

SCREENS E A S I LY R O T A T E D The des ig n o f all t he pag es is eas ily ro t at ed i f the us er prefers t o view t heir info rmat io n ho rizonta l l y.

SIMPLEXITY U nlik e o t her apps o n t he mark et , t he us er c a n s ee ho w t heir o verall healt h lo o k s by viewing the g raphic t hat is available o n each s creen. Th i s fo llo ws t he idea o f t he s implexit y, wit h t he desi gn co nt aining a s imple int erface s o t he us er ca n bet t er int erpret co mplex info rmat io n.

GRAPHIC DESIGN PORTFOLIO

DUBLINERS REDESIGN OVERVIEW This project was a redesign of s selection of short stories from James Joyce’s Dubliners.

SOLUTION The design was inspired by the social media platform “Tumblr”. The idea was to capture the feeling of Tumblr by altering the designs based off of the feel of each individual story and protagonist. This is to bring James Joyce’s writing into modern times and to appeal to the younger generation. My target audience is much more well versed with social platforms than stories, like the ones from Dubliners, which are from a very different style of life.

ALISSA BARENDSE

JAMES JOYCE THE DUB BLINERS

JAMES JOYCE THE DUBLINERS

THE COVER I T E R AT I O N S M y g o al w as t o c ap t u r e t h e fe e l o f the “ t u m b l r” p l at fo rm , p r e se n t i n g t h e book as t h o u g h i t w as t h e i n t e rn e t profil e fo r Jam e s Jo y c e

THE FINAL COVER I dec i d e d t o m ak e t h e c o v e r ab o u t the st o ri e s i n st e ad o f t h e au t h o r. I refle c t e d t h e j o u rn e y t h at t h e

THE DUBLINERSS

char ac t e r s g o t h ro u g h w i t h t h e typo g r ap h y an d i m ag e r y.

JAMES JOYCE THE DUBLINERS

ALISSA BARENDSE

When he was quite sure that the narrative had ended he laughed noiselessly for fully half a minute. Then he said: “Well!... That takes the biscuit!” His voice seemed winnowed of vigour; and to enforce his words he added with humour: “That takes the solitary, unique, and, if I may so call it, recherche biscuit!” He became serious and silent when he had said this. His tongue was tired for he had been talking all the afternoon in a public-house in Dorset Street. Most people considered Lenehan a leech but, in spite of this reputation, his

james joyce

adroitness and eloquence had always prevented his friends from forming any general policy against him. He had a brave manner of coming up to a party of them in a bar and of holding himself nimbly at the borders of the company until he was included in a round. He was a sporting vagrant armed with a vast stock of stories, limericks and riddles. He was insensitive to all kinds of discourtesy.

The grey warm evening of August had descended upon the city and a mild

No one knew how he achieved the stern task of living, but his name was vaguely

warm air, a memory of summer, circulated in the streets. The streets, shuttered

associated with racing tissues.

for the repose of Sunday, swarmed with a gaily coloured crowd. Like illumined

“And where did you pick her up, Corley?” he asked.

pearls the lamps shone from the summits of their tall poles upon the living texture below which, changing shape and hue unceasingly, sent up into the warm grey evening air an unchanging unceasing murmur. Two young men came down the hill of Rutland Square. One of them was just bringing a long monologue to a close. The other, who walked on the verge of the

LAYOUT

path and was at times obliged to step on to the road, owing to his companion’s rudeness, wore an amused listening face. He was squat and ruddy. A yachting cap was shoved far back from his forehead and the narrative to which he listened made constant waves of expression break forth over his face from the corners of his nose and eyes and mouth. Little jets of wheezing laughter followed one another out of his convulsed body. His eyes, twinkling with cunning enjoyment, glanced at every moment towards his companion’s face. Once or

I T E R AT I O N S

twice he rearranged the light waterproof which he had slung over one shoulder

E a c h s to r y i s l a i d o u t u s i n g th e

was scant and grey and his face, when the waves of expression had passed

in toreador fashion. His breeches, his white rubber shoes and his jauntily slung waterproof expressed youth. But his figure fell into rotundity at the waist, his hair over it, had a ravaged look.

sa m e b a s i c d e s i g n me a n t to

araby

james joyce

re f le c t th e d e s i g n o f a b l o g . T h e s to r i e s a r e i n tr o d u c e d o n t h e i r o w n “h o me p ag e s ” an d a r e

Araby

f o llo w e d b y b o th th e c o n te n t o f

James Joyce

t h e s h o r t s to r y a s w e l l a s i mag e s wi t h p u l l q u o te s . T h e h o me p a g e i n c lu d e s a n a vi g a ti o n b a r to g i ve t h e r e ad e r th e fe e d b ac k o f w h i c h st or y th e y ar e o n , a b ac kg r o u n d p h o to g r a p h to s i mu l ate a w e b b row s e r ’s w al l p ap e r, a n d th e i n t ro d u c to r y s e n te n c e th at c ou l d b e r e ad as th e b l o g g e r ’s

That ta kes the solit ary, unique, an d, if I may so ca ll it, re ch er che biscui t!

“ A bo u t Me ” s e c ti o n . “That takes the solitary, unique, and, If I may so call it, recherche biscuit!” (via unnamed boy)

ALISSA BARENDSE

James Joyce

HE grey warm evening of August had descended upon the city and a mild warm air, a memory of summer, circulated in the streets. The streets, shuttered for the repose of Sunday, swarmed with a gaily coloured crowd. Like illumined pearls the lamps shone from the summits of their tall poles upon the living texture below which, changing shape and hue unceasingly, sent up into the warm grey evening air an unchanging unceasing murmur. Two young men came down the hill of Rutland Square. One of them was just bringing a long monologue to a close. The other, who walked on the verge of the path and was at times obliged to step on to the road, owing to his companion’s rudeness, wore an amused listening face. He was squat and ruddy. A yachting cap was shoved far back from his forehead and the narrative to which he listened made constant waves of expression break forth over his face from the corners of his nose and eyes and mouth. Little jets of wheezing laughter followed one another out of his convulsed body. His eyes, twinkling with cunning enjoyment, glanced at every moment towards his companion’s face. Once or twice he rearranged the light waterproof which he had slung over one shoulder in toreador fashion. His breeches, his white rubber shoes and his jauntily slung waterproof expressed youth. But his figure fell into rotundity at the waist, his hair was scant and grey and his face, when the waves of expression had passed over it, had a ravaged look. When he was quite sure that the narrative had ended he laughed noiselessly for fully half a minute. Then he said: “Well!... That takes the biscuit!” His voice seemed winnowed of vigour; and to enforce his words he added with humour: “That takes the solitary, unique, and, if I may so call it, recherche biscuit!” He became serious and silent when he had said this. His tongue was tired for he had been talking all the afternoon in a public-house in Dorset Street. Most people

enjoyment, glanced at every moment towards his companion’s face. Once or twice he rearranged the light waterproof which he had slung over one shoulder in toreador fashion. His breeches, his white rubber shoes and his jauntily slung waterproof expressed youth. But his figure fell into rotundity at the waist, his hair was scant and grey and his face, when the waves of expression had passed over it, had a ravaged look. When he was quite sure that the narrative had ended he laughed noiselessly for fully half a minute. Then he said: “Well!... That takes the biscuit!”

JAMES JOYCE THE DUBLINERS ARABY

JAMES JOYCE

THE DUBLINERS ARABY

EVELINE

EVELINE TWO GALLANTS THE BOARDING HOUSE CLAY A PAINFUL CASE

TWO GALLANTS

The grey warm evening of August had descended upon the city and a mild warm air, a memory of summer, circulated in the streets. The streets, shuttered for the repose of Sunday, swarmed with a gaily coloured crowd. Like illumined pearls the lamps shone from the summits of their tall poles upon the living texture below which, changing shape and hue unceasingly, sent up into the warm grey evening air an unchanging unceasing murmur. Two young men came down the hill of Rutland Square. One of them was just bringing a long monologue to a close. The other, who walked on the verge of the path and was at times obliged to step on to the road, owing to his companion’s rudeness, wore an amused listening face. He was squat and ruddy. A yachting cap was shoved far back from his forehead and the narrative to which he listened made constant waves of expression break forth over his face from the corners of his nose and eyes and mouth. Little jets of wheezing laughter followed one another out of his convulsed body. His eyes, twinkling with cunning

THE BOARDING HOUSE CLAY

A PAINFUL CASE

ARABY

JAMES JOYCE

Araby

and the narrative to which he listened made constant waves of expression break forth over his face from the corners of his nose and eyes and mouth. Little jets of wheezing laughter followed one another out of his convulsed body. His eyes, twinkling with cunning enjoyment, glanced at every moment towards his companion’s face. Once or twice he rearranged the light waterproof which he had slung over one shoulder in toreador fashion. His breeches, his white rubber shoes and his jauntily slung waterproof expressed youth. But his figure fell into rotundity at the waist, his hair was scant and grey and his face, when the waves of expression had passed over it, had a ravaged look. When he was quite sure that the narrative had ended he laughed noiselessly for fully half a minute. Then he said: “Well!... That takes the biscuit!” His voice seemed winnowed of vigour; and to enforce his words he added with humour: “That takes the solitary, unique, and, if I may so call it, recherche biscuit!” He became serious and silent when he had said this. His tongue was tired for he had been talking all the afternoon in a public-house in Dorset Street. Most people considered Lenehan a leech but, in spite of this reputation, his adroitness and eloquence had always prevented his friends from forming any general policy against him. He had a brave manner of coming up to a party of them in a bar and of holding himself nimbly at the borders of the company until he was included in a round. He was a sporting vagrant armed with a vast stock of stories, limericks and riddles. He was insensitive to all kinds of discourtesy. No one knew how he achieved the stern task of living, but his

James Joyce

Araby

James Joyce

THE GREY WARM EVENING of August had descended upon the city and a mild warm air, a memory of summer, circulated in the streets. The streets, shuttered for the repose of Sunday, swarmed with a gaily coloured crowd. Like illumined pearls the lamps shone from the summits of their tall poles upon the living texture below which, changing shape and hue unceasingly, sent up into the warm grey evening air an unchanging unceasing murmur. Two young men came down the hill of Rutland Square. One of them was just bringing a long monologue to a close. The other, who walked on the verge of the path and was at times obliged to step on to the road, owing to his companion’s rudeness, wore an amused listening face. He was squat and ruddy. A yachting cap was shoved far back from his forehead and the narrative to which he listened made constant waves of expression break forth over his face from the corners of his nose and eyes and mouth. Little jets of wheezing laughter followed one another out of his convulsed body. His eyes, twinkling with cunning enjoyment, glanced at every moment towards his companion’s face. Once or twice he rearranged the light waterproof which he had slung over one shoulder in toreador fashion. His breeches, his white rubber shoes and his jauntily slung waterproof expressed youth. But his figure fell into rotundity at the waist, his hair was scant and grey and his face, when the waves of expression had passed over it, had a ravaged look. When he was quite sure that the narrative had ended he laughed noiselessly for fully half a minute. Then he said:

“squeezed her a bit that night”

“Well!... That takes the biscuit!” His voice seemed winnowed of vigour; and to enforce his words he added with humour: “That takes the solitary, unique, and, if I may so call it, recherche biscuit!” He became serious and silent when he had said this. His tongue was tired for he had been talking all the afternoon in a publichouse in Dorset Street. Most people considered Lenehan a leech but, in spite of this reputation, his adroitness and eloquence had always prevented his friends from forming any general policy against him. He had a brave manner of coming up to a party of them in a bar and of holding himself nimbly at the borders of the company until he was included in a round. He was a sporting vagrant armed with a vast stock of stories, limericks and riddles. He was insensitive to all kinds of discourtesy. No one knew how he achieved the stern task of living, but his name was vaguely associated with racing tissues. “And where did you pick her up, Corley?” he asked. Corley ran his tongue swiftly along his upper lip. “One night, man,” he said, “I was going along Dame Street and I spotted a fine tart under Waterhouse’s clock and said good-night, you know. So we went for a walk round by the canal and she told me she was a slavey in a house in Baggot Street. I put my arm round her and squeezed her a bit that night. Then next Sunday, man, I met her by appointment. We went out to Donnybrook and I brought her into a field there. She told me she used to go with a

james joyce

Araby

James Joyce

Araby

James Joyce

GRAPHIC DESIGN PORTFOLIO

FINAL DESIGN PHOTOGRAPHY T h e im a g e s a r e m e a n t t o ca pture the f eel i ngs of the p r o t a g o n is t s o f t h e c u r r e n t s tor y, a s i f they were pos ti ng tha t p h o t o g r a p h o n t h e ir o wn b l og. The photogra phy i ncl uded i n t h e b o o k we r e a ll t a ke n b y my s el f a nd i ncl uded beca us e they f e a t u r e d jo u r n e ys p a r a lle l t o thos e throughout the s tori es .

PULL QUOTES T h e p u ll q u o t e s o v e r t h e ima ges s umma ri z e the f eel of s e c t io n s o f t h e s t o r ie s in a s hort quote f rom the book tha t c o u ld a ls o b e s e e n a s t h e commenta r y a bl ogger woul d pos t u n d e r a p h o t o g r a p h o n t h ei r bl og.

GRAPHIC DESIGN PORTFOLIO

UNITED NATIONS POSTER OVERVIEW This poster was designed to display the United Nations document called the Universal Declaration of Human Rights Article. SOLUTION The 22 inch by 30 inch poster used a varied of design elements to model the United Nations building in New York.

ALISSA BARENDSE

1. All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood. 2. Everyone is entitled to all the rights and freedoms set forth in this Declaration, without distinction of any kind, such as race, color, sex, language, religion, political or other opinion, national or social origin, property, birth or other status. Furthermore, no distinction shall be made on the basis of the political, jurisdictional or international status of the country or territory to which a person belongs, whether it be independent, trust, n-self-governing or under any other limitation of sovereignty.

3. Everyone has the right to life, liberty and security of person. 4. No one shall be held in slavery or servitude; slavery and the slave trade shall be prohibited in all their forms. 5. No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment.

6. Everyone has the right to recognition everywhere as a person before the law. 7.All are equal before the law and are entitled without any discrimination to equal protection of the law. All are entitled to equal protection against any discrimination in violation of this Declaration and against any incitement to such discrimination. 8. Everyone has the right to an effective remedy by the competent national tribunals for acts violating the fundamental rights granted him by the constitution or by law. 9. No one shall be subjected to arbitrary arrest, detention or exile.

10. Everyone is entitled in full equality to a fair and public hearing by an independent and impartial tribunal, in the determination of his rights and obligations and of any criminal charge against him. 11. (1) Everyone charged with a penal offence has the right to be presumed innocent until proved guilty according to law in a public trial at which he has had all the guarantees necessary for his defence.

THE COPY I T E R AT I O N S

(1) Everyone has the right to freedom of movement and residence within the borders of each state. (2) Everyone has the right to leave any country, including his own, and to return to his country. 14. (1) Everyone has the right to seek and to enjoy in other countries asylum from persecution. (2) This right may not be invoked in the case of prosecutions genuinely arising from non-political crimes or from acts contrary to the purposes and principles of the United Nations. 15. (1) Everyone has the right to a nationality.

The fi r st st e p w as t o re ad t h ro u g h

16. (1) Men and women of full age, without any limitation due to race, nationality or religion, have the right to marry and to found a family. They are entitled to equal rights as to marriage, during marriage and at its dissolution. (2) Marriage shall be entered into only with the free and full consent of the intending spouses. (3) The family is the natural and fundamental group unit of society and is entitled to protection by society and the State.

the art i c l e t o fi n d t h e i d e as an d

17. (1) Everyone has the right to own property alone as well as in association with others.

phra se s t h at I fe l t I c o u l d u se t o transl at e i n t o d e si g n e l e m e n t s. I start e d t o fo rm t h e t e x t i n a w ay that I fo u n d c o n v e y e d t h e m e ssag e .

THE SHADOW The art i c l e s t h at st o o d o u t t o m e were t h e o n e s t h at m e n t i o n , â&#x20AC;&#x153; n o one.â&#x20AC;? T h e i d e as e x p r e sse d w h e re experi e n c e s t h at t h e Un i t e d N at i o n s belie v e s t h at n o o n e sh o u l d h av e . For m e , I v i su al i z e d t h e se art i c l e s as a s h ad o w t o t h e r e st o f t h e art i c l e s, whic h I t ran sl at e d i n t o a 3D i m ag e .

ALISSA BARENDSE

15. (1) Everyone has the right to a nationality. (2) No one shall be arbitrarily deprived of his nationality nor denied the right to change his nationality.

(2) No one shall be arbitrarily deprived of his property.

18. Everyone has the right to freedom of thought, conscience and religion; this right includes freedom to change his religion or belief, and freedom, either alone or in community with others and in public or private, to manifest his religion or belief in teaching, practice, worship and observance. 19. Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers. 20. (1) Everyone has the right to freedom of peaceful assembly and association. 21. (1) Everyone has the right to take part in the government of his country, directly or through freely chosen representatives. (2) Everyone has the right of equal access to public service in his country. (3) The will of the people shall be the basis of the authority of government; this will shall be expressed in periodic and genuine elections which shall be by universal and equal suffrage and shall be held by secret vote or by equivalent free voting procedures. 22. Everyone, as a member of society, has the right to social security and is entitled to realization, through national effort and international co-operation and in accordance with the organization and resources of each State, of the economic, social and cultural rights indispensable for his dignity and the free development of his personality. 23. (1) Everyone has the right to work, to free choice of employment, to just and favourable conditions of work and to protection against unemployment. (2) Everyone, without any discrimination, has the right to equal pay for equal work. (3) Everyone who works has the right to just and favourable remuneration ensuring for himself and his family an existence worthy of human dignity, and supplemented, if necessary, by other means of social protection. (4) Everyone has the right to form and to join trade unions for the protection of his interests. 24. Everyone has the right to rest and leisure, including reasonable limitation of working hours and periodic holidays with pay. 25. (1) Everyone has the right to a standard of living adequate for the health and well-being of himself and of his family, including food, clothing, housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances beyond his control. (2) Motherhood and childhood are entitled to special care and assistance. All children, whether born in or out of wedlock, shall enjoy the same social protection. 26. (1) Everyone has the right to education. Education shall be free, at least in the elementary and fundamental stages. Elementary education shall be compulsory. Technical and professional education shall be made generally available and higher education shall be equally accessible to all on the basis of merit. (2) Education shall be directed to the full development of the human personality and to the strengthening of respect for human rights and fundamental freedoms. It shall promote understanding, tolerance and friendship among all nations, racial or religious groups, and shall further the activities of the United Nations for the maintenance of peace. (3) Parents have a prior right to choose the kind of education that shall be given to their children. 27. (1) Everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits. (2) Everyone has the right to the protection of the moral and material interests resulting from any scientific, literary or artistic production of which he is the author. 28. Everyone is entitled to a social and international order in which the rights and freedoms set forth in this Declaration can be fully realized. 29. (1) Everyone has duties to the community in which alone the free and full development of his personality is possible.(2) In the exercise of his rights and freedoms, everyone shall be subject only to such limitations as are determined by law solely for the purpose of securing due recognition and respect for the rights and freedoms of others and of meeting the just requirements of morality, public order and the general welfare in a democratic society. (3) These rights and freedoms may in no case be exercised contrary to the purposes and principles of the United Nations. 30. Nothing in this Declaration may be interpreted as implying for any State, group or person any right to engage in any activity or to perform any act aimed at the destruction of any of the rights and freedoms set forth herein.

Art icles s eparat ed by m ea ni ng

(2) No one shall be held guilty of any penal offence on account of any act or omission which did not constitute a penal offence, under national or international law, at the time when it was committed. Nor shall a heavier penalty be imposed than the one that was applicable at the time the penal offence was committed.

(2) No one may be compelled to belong to an association.

The Universal Declaration of Human Rights

Article 1.

ALL HUMAN BEINGS are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood.

Article 2. EVERYONE is entitled to all the rights and freedoms set forth in this Declaration, without distinction of any kind, such as race, color, sex, language, religion, political or other opinion, national or social origin, property, birth or other status. Furthermore, no distinction shall be made on the basis of the political, jurisdictional or international status of the country or territory to which a person belongs, whether it be independent, trust, n-self-governing or under any other limitation of sovereignty. Article 3.

EVERYONE has the right to life, liberty and security of person. Article 4. NO

Article 6. EVERYONE Article 7. ALL

has the right to recognition everywhere as a person before the law.

ONE shall be held in slavery or servitude; slavery and the slave trade shall be prohibited in all their forms.

Article 5. NO

ONE shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment.

ARE EQUAL BEFORE THE LAW and are entitled without any discrimination to equal protection of the law. All are entitled to equal protection against any discrimination in violation of this Declaration and against any incitement to such discrimination. Article 8. EVERYONE has the right to an effective remedy by the competent national tribunals for acts violating the fundamental rights granted him by the constitution or by law.

Article 10. EVERYONE is entitled in full equality to a fair and public hearing by an independent and impartial tribunal, in the determination of his rights and obligations and of any criminal charge against him. Article 11. (1) EVERYONE charged with a penal offence has the right to be presumed innocent until proved guilty according to law in a public trial at which he has had all the guarantees necessary for his defence.

Article 9. NO

ONE shall be subjected to arbitrary arrest, detention or exile.

(2) NO ONE shall be held guilty of any penal offence on account of any act or omission which did not constitute a penal offence, under national or international law, at the time when it was committed. Nor shall a heavier penalty be imposed than the one that was applicable at the time the penal offence was committed. Article 12. NO ONE shall be subjected to arbitrary interference with his privacy, family, home or correspondence, nor to attacks upon his honour and reputation. Everyone has the right to the protection of the law against such interference or attacks.

Article 13. (1) EVERYONE has the right to freedom of movement and residence within the borders of each state. (2) EVERYONE has the right to leave any country, including his own, and to return to his country.

(2) NO ONE shall be arbitrarily deprived of his nationality nor denied the right to change his nationality.

Article 16. (1) Men and women of full age, without any limitation due to race, nationality or religion, have the right to marry and to found a family. They are entitled to equal rights as to marriage, during marriage and at its dissolution. (2) Marriage shall be entered into only with the free and full consent of the intending spouses. (3) The family is the natural and fundamental group unit of society and is entitled to protection by society and the State.

(1) EVERYONE has the right to own property alone as well as in association with others. Article 17.

The Universal Declaration of Human Rights Article 1. All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood.

2. Everyone is entitled to all the rights and freedoms set forth in this Declaration, without distinction of any kind, such as race, color, sex, language, religion, political or other opinion, national or social origin, property, birth or other status. Furthermore, no distinction shall be made on the basis of the political, jurisdictional or international status of the country or territory to which a person belongs, whether it be independent, trust, n-self-governing or under any other limitation of sovereignty.

3. Everyone has the right to life, liberty and security of person.

6. Everyone has the right to recognition everywhere as a person before the law. 7.All are equal before the law and are entitled without any discrimination to equal protection of the law. All are entitled to equal protection against any discrimination in violation of this Declaration and against any incitement to such discrimination. 8. Everyone has the right to an effective remedy by the competent national tribunals for acts violating the fundamental rights granted him by the constitution or by law. 10. Everyone is entitled in full equality to a fair and public hearing by an independent and impartial tribunal, in the determination of his rights and obligations and of any criminal charge against him.

11. (1) Everyone charged with a penal offence has the right to be presumed innocent until proved guilty according to law in a public trial at which he has had all the guarantees necessary for his defence. (2) No one shall be held guilty of any penal offence on account of any act or omission which did not constitute a penal offence, under national or international law, at the time when it was committed. Nor shall a heavier penalty be imposed than the one that was applicable at the time the penal offence was committed.

13. (1) Everyone has the right to freedom of movement and residence within the borders of each state. (2) Everyone has the right to leave any country, including his own, and to return to his country. 14. (1) Everyone has the right to seek and to enjoy in other countries asylum from persecution. (2) This right may not be invoked in the case of prosecutions genuinely arising from nonpolitical crimes or from acts contrary to the purposes and principles of the United Nations.

15. (1) Everyone has the right to a nationality. (2) No one shall be arbitrarily deprived of his nationality nor denied the right to change his nationality.

Article 14. (1) EVERYONE has the right to seek and to enjoy in other countries asylum from persecution. (2) This right may not be invoked in the case of prosecutions genuinely arising from non-political crimes or from acts contrary to the purposes and principles of the United Nations. Article 15. (1) EVERYONE has the right to a nationality.

The United Nations

(2) NO ONE shall be arbitrarily deprived of his property.

Article 18. EVERYONE has the right to freedom of thought, conscience and religion; this right includes freedom to change his religion or belief, and freedom, either alone or in community with others and in public or private, to manifest his religion or belief in teaching, practice, worship and observance.

17. (1) Everyone has the right to own property alone as well as in association with others. (2) No one shall be arbitrarily deprived of his property. 18. Everyone has the right to freedom of thought, conscience and religion; this right includes freedom to change his religion or belief, and freedom, either alone or in community with others and in public or private, to manifest his religion or belief in teaching, practice, worship and observance. 19. Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.

20. (1) Everyone has the right to freedom of peaceful assembly and association. (2) No one may be compelled to belong to an association.

has the right to take part in the government of his country, directly or through freely chosen representatives. (2) EVERYONE has the right of equal access to public service in his country. (3) THE WILL OF THE PEOPLE shall be the basis of the authority of government; this will shall be expressed in periodic and genuine elections which shall be by universal and equal suffrage and shall be held by secret vote or by equivalent free voting procedures.

21. (1) Everyone has the right to take part in the government of his country, directly or through freely chosen representatives. (2) Everyone has the right of equal access to public service in his country. (3) The will of the people shall be the basis of the authority of government; this will shall be expressed in periodic and genuine elections which shall be by universal and equal suffrage and shall be held by secret vote or by equivalent free voting procedures. 22. Everyone, as a member of society, has the right to social security and is entitled to realization, through national effort and international co-operation and in accordance with the organization and resources of each State, of the economic, social and cultural rights indispensable for his dignity and the free development of his personality. 23. (1) Everyone has the right to work, to free choice of employment, to just and favourable conditions of work and to protection against unemployment. (2) Everyone, without any discrimination, has the right to equal pay for equal work. (3) Everyone who works has the right to just and favourable remuneration ensuring for himself and his family an existence worthy of human dignity, and supplemented, if necessary, by other means of social protection. (4) Everyone has the right to form and to join trade unions for the protection of his interests.

Article 22. EVERYONE, as a member of society, has the right to social security and is entitled to realization, through national effort and international co-operation and in accordance with the organization and resources of each State, of the economic, social and cultural rights indispensable for his dignity and the free development of his personality. Article 23. (1) EVERYONE has the right to work, to free choice of employment, to just and favourable conditions of work and to protection against unemployment. (2) EVERYONE, without any discrimination, has the right to equal pay for equal work. (3) EVERYONE who works has the right to just and favourable remuneration ensuring for himself and his family an existence worthy of human dignity, and supplemented, if necessary, by other means of social protection. (4) EVERYONE has the right to form and to join trade unions for the protection of his interests.

25. (1) Everyone has the right to a standard of living adequate for the health and well-being of himself and of his family, including food, clothing, housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances beyond his control. (2) Motherhood and childhood are entitled to special care and assistance. All children, whether born in or out of wedlock, shall enjoy the same social protection.

Article 19. EVERYONE has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers. Article 20. (1) EVERYONE has the right to freedom of peaceful assembly and association.

(2) NO ONE may be compelled to belong to an association. Article 21. (1) EVERYONE

Article 24. EVERYONE has the right to rest and leisure, including reasonable limitation of working hours and periodic holidays with pay.

Article 25. (1) EVERYONE has the right to a standard of living adequate for the health and well-being of himself and of his family, including food, clothing, housing and medical care and necessary social services, and the right to security in the event of unemployment, sickness, disability, widowhood, old age or other lack of livelihood in circumstances beyond his control. (2) Motherhood and childhood are entitled to special care and assistance. All children, whether born in or out of wedlock, shall enjoy the same social protection.

26. (1) Everyone has the right to education. Education shall be free, at least in the elementary and fundamental stages. Elementary education shall be compulsory. Technical and professional education shall be made generally available and higher education shall be equally accessible to all on the basis of merit. (2) Education shall be directed to the full development of the human personality and to the strengthening of respect for human rights and fundamental freedoms. It shall promote understanding, tolerance and friendship among all nations, racial or religious groups, and shall further the activities of the United Nations for the maintenance of peace. (3) Parents have a prior right to choose the kind of education that shall be given to their children.

27. (1) Everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits. (2) Everyone has the right to the protection of the moral and material interests resulting from any scientific, literary or artistic production of which he is the author.

28. Everyone is entitled to a social and international order in which the rights and freedoms set forth in this Declaration can be fully realized.

Article 26. (1) EVERYONE has the right to education. Education shall be free, at least in the elementary and

fundamental stages. Elementary education shall be compulsory. Technical and professional education shall be made generally available and higher education shall be equally accessible to all on the basis of merit. (2) Education shall be directed to the full development of the human personality and to the strengthening of respect for human rights and fundamental freedoms. It shall promote understanding, tolerance and friendship among all nations, racial or religious groups, and shall further the activities of the United Nations for the maintenance of peace. (3) Parents have a prior right to choose the kind of education that shall be given to their children.

29. (1) Everyone has duties to the community in which alone the free and full development of his personality is possible. (2) In the exercise of his rights and freedoms, everyone shall be subject only to such limitations as are determined by law solely for the purpose of securing due recognition and respect for the rights and freedoms of others and of meeting the just requirements of morality, public order and the general welfare in a democratic society. (3) These rights and freedoms may in no case be exercised contrary to the purposes and principles of the United Nations.

Article 27. (1) EVERYONE has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits. (2) EVERYONE has the right to the protection of the moral and material interests resulting from any scientific, literary or artistic production of which he is the author. Article 28.

24. Everyone has the right to rest and leisure, including reasonable limitation of working hours and periodic holidays with pay.

4. No one shall be held in slavery or servitude; slavery and the slave trade shall be prohibited in all their forms.

EVERYONE is entitled to a social and international order in which the rights and freedoms set forth in this Declaration can be fully realized.

Article 29. (1) EVERYONE has duties to the community in which alone the free and full development of his personality is possible.(2) In the exercise of HIS rights and freedoms, everyone shall be subject only to such limitations as are determined by law solely for the purpose of securing due recognition and respect for the rights and freedoms of others and of meeting the just requirements of morality, public order and the general welfare in a democratic society. (3) These rights and freedoms may in no case be exercised contrary to the purposes and principles of the United Nations.

Article 30. NOTHING

in this Declaration may be interpreted as implying for any State, group or person any right to engage in any activity or to perform any act aimed at the destruction of any of the rights and freedoms set forth herein.

A p p l yi n g s tyl e a n d different s izing

5. No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishment.

9. No one shall be subjected to arbitrary arrest, detention or exile.

12. No one shall be subjected to arbitrary interference with his privacy, family, home or correspondence, nor to attacks upon his honour and reputation. Everyone has the right to the protection of the law against such interference or attacks. 30. Nothing in this Declaration may be interpreted as implying for any State, group or person any right to engage in any activity or to perform any act aimed at the destruction of any of the rights and freedoms set forth herein.

Furt her sepa ra ti ng a rti cl es by m ea ni ng

GRAPHIC DESIGN PORTFOLIO

PROCESS TEXT AS A 3D IMAGE It was d i ffi c u l t fo r m e t o v i su al i z e how t o d i st o rt t h e t e x t t o c re at e t h e look an d fe e l t h at I w as g o i n g fo r. In the e n d , I fo u n d t h e d i m e n si o n s of th e Un i t e d N at i o n s Bu i l d i n g i n New Yo r k , fo r m at t e d m y t e x t t o scal e , p r i n t e d t h e t e x t , an d c re at e d an a c t u al fo l d e d i m ag e t h at I c o u l d mod e l fo r m y d e si g n .

ALISSA BARENDSE

GRAPHIC DESIGN PORTFOLIO

FINAL POSTER T H E U N I T E D N AT I O N S In th e e n d , I w as ab l e t o c o m b i n e all o f t h e g r ap h i c e l e m e n t s o f si z e , s trike - t h r o u g h , d e p t h , an d w e i g h t t o creat e a v i su al h i e r arc h y t h at g u i d e s the v i e w e r t h r o u g h t h i s d o c u m e n t while al so c re at i n g a st r i k i n g v i su al t o capt u r e t h e v i e w e r â&#x20AC;&#x2122;s at t e n t i o n .

ALISSA BARENDSE

SURFACE TYPE DESIGN OVERVIEW In this neighborhood type design project, I was task with created a font design based on a neighborhood of my choice. SOLUTION This font is based on the multi-dimensionality of the transportation hub in Daly City. Between Bart, surface streets, pedestrian crosswalks, and the pedestrian tunnel, there are a lot of choices on how you want to get from point A to point B.

ALISSA BARENDSE

PROCESS ORIGINAL DESIGN I start e d w i t h a t h re e d i m e n si o n al t y p e f a c e t h a t wa s s tric t l y an g u l ar an d b ase d o f a g ri d . I r a n in t o is s u e s whe n I st ar t e d c r e at i n g n u m e r al s b e c a u s e it wa s d if f ic u lt to di sc e rn b e t w e e n t h e ‘B’ an d t h e ‘8 ’ .

FINAL In th e e n d , I ap p l i e d a fe w m e t h o d s t o m a ke t h e typefac e m o re d i sc e r n i b l e an d d y n amic . I a p p lie d t h r e e line w e i g h t s, a v ar y i n g t h i c k t o t h i n w e ig h t , c u r v e d corn e r s, an d d y n am i c c ro ssb ars.

ALISSA BARENDSE

Thick-thin

variation d gle An ners cor

Dynamic crossba rs

GRAPHIC DESIGN PORTFOLIO

ALISSA BARENDSE

THE GRID ORIGINAL ISSUES T h e o r ig in a l g r id wa s 9 u n it s b y 9 u n it s wh ic h r e sul ted in a t yp e f a c e t h a t wa s t o o t h in . T h e o n e u n it b y one uni t s ize m a d e t h e le t t e r f o r m u n d is t in g u is h a b le f r o m f a r a wa y a n d d e t r a c t e d f r o m t h e d im e n s io n a lit y.

IMPROVEMENTS T h e f in a l g r id is 7 b y 7 u n it s , c r e a t in g a n a ll a r o und t h ic ke r le t t e r f o r m . I t h e n a d d e d a p a r t o f t h e le t ter f orm t h a t wa s t wo u n it s b y o n e u n it t o g ive t h e f o r m a wa y to la n d o n t h e p a g e , a s if it wa s a p h ys ic a l o b je c t h ol di ng it s e lf u p .

GRAPHIC DESIGN PORTFOLIO

LETTER SIZE HEIGHT Sh o w n h e re are h o w t h e le t t e r f o r m s la n d o n a b a s e lin e an d c ap h e i g h t i f t yp e d o n a s c r e e n . S in c e t h e f o r m s w e re b ase d o ff o f a n is o m e t r ic s q u a r e , I p la c e d t h e m i n t o t h e p ro g r am u s in g t h e b o x t o c r e a t e t h e x- h e ig h t .

WIDTH A l l o f t h e l e t t e rs w e r e b a s e d o f a u n if o r m wid t h , f r o m t h e l e ft si d e o f t h e g r id t o t h e r ig h t s id e o f t h e g r id . I n t h e e n d , I m ad e th e le t t e r “ i” a n d t h e n u m b e r “ 1 ” t h in n e r b e c au se t h e y st a r t e d t o b e c o m e u n r e c o g n iz a b le .

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GRAPHIC DESIGN PORTFOLIO

Surface 100 pt

ABCDEFG HIJKLMN OPQRSTU VWXYZ., ?!&0123 456789

Surface 24 pt

MULTI DIMENSIONAL Surface 30 pt

MULTI DIMENSIONAL Surface 36 pt

MULTI DIMENSIONAL Surface 48 pt

MULTI DIMENSIONAL Surface 60 pt

MULTI DIMENSIONAL Surface 72 pt

MULTI DIMENSIONAL GRAPHIC DESIGN PORTFOLIO

USE IN CONTEXT I c r e at e d a m o c k- u p o f a p o t e n t ia l d e si g n fo r t h i s t yp e f a c e . S h o wn h e r e i s a fak e b i l lb o a r d f o r a s h o w at SFMO MA . Be c a u s e o f it s m u lt isu rfac e ap p e ar an c e , it c a n b e u s e d i n a v ar i e t y o f w a ys . De s ig n e r s c a n c h an g e t h e d i ffe r e n t s u r f a c e s o f f t h e t y p e fac e t o a v ar ie t y o f c o lo r s .

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POSTER TYPE SPECIMEN I c r e a t e d a n 1 8 in c h b y 2 4 inch pos ter t o s h o wc a s e t h e f o n t . I t h ig h tl i ghts the f u ll a lp h a b e t , t h e s ize s , a n d l etterf orm s t r u c t u r e . T h e d e s ig n s t yle wa s model ed a f t e r t h e lo o k o f a b lu e p r in t beca us e of t h e s t r u c t u r a l q u a lit ie s o f t h e ty pef a ce.

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HEARTS OF SF WEBSITE DESIGN OVERVIEW Hearts of SF is a website that allows users to take a virtual tour of the heart sculptures around San Francisco.

SOLUTION The website uses a variety of digital media to allow users to experience the heart sculptures as they are around San Francisco. I used photosynth to recreate a 3D view of the sculptures and took audio recordings so users could experience the sounds of the area while they looked at the heart.

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PREPRODUCTION THE IDEA I c re at e d t h i s w e b s it e t o a llo w p e o p le i n si d e o f San Fra n c is c o , a s we ll a s ac r o ss t h e w o rl d, t o e xp e r ie n c e t h e h e ar t sc u l p t u r e s a r o u n d t h e c it y.

WIREFRAMES E ac h p ag e w as d e s ig n e d t o b e a si m p l e as p o ssi ble , in s t e a d f o c u s in g o n t h e b e au t y an d c o m p le xit y o f t h e h e ar t sc u l p t u r e s.

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GRAPHIC DESIGN PORTFOLIO

THE HEARTS PHOTOSYNTH I us e d an o n l i n e p ro g r am t o c re at e a “ p h o t o s y n t h ” o f the h e art s. I t t o o k m y p h o t o g rap h s a n d c r e a t e d a n interac t i v e re n d e r. I d e m o n st rat e d h o w t o u s e it t h r o u g h a GIF I c r e at e d . A fe w o f t h e m ar e fea t u r e d h e r e .

AUDIO A s I t o o k p h o t o g r ap h s o f t h e h e ar t s, I r e c o r d e d a u d io from e ac h l o c at i o n . My g o al w as t o cr e a t e a s n a p s h o t of im ag e an d so u n d t o h e l p p l ac e t h e v ie we r in t h a t part o f t h e c i t y.

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WEBSITE FLOW FLOW CHART T h e f lo w o f t h e we b s it e wa s orga ni z ed i n a wa y tha t wo u ld in t r o d u c e t h e v ir t u a l t o ur tha t the us ers woul d be e xp e r ie n c in g . T h e h o m e p a g e ex pl a i ns why I chos e to h e a r t s c u lp t u r e s , wh a t t h e y a re, a nd wha t thi s webs i te is . T h e n t h e v ie we r c a n e it h er l ea rn more a bout my p r o c e s s , o r g o t o t h e t o u r pa ge whi ch ex pl a i ns how t h e p h o t o s yn t h a n d a u d io work. The us er ca n then v i ew t h e h e a r t s o n e b y o n e , o r e x i t to the ma i n na v i ga ti on to c o n t in u e e x p lo r in g t h e we b si te.

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USABILITY TESTING CONCEPT & USABILITY F r o m m y u s e r t e s t g r o u p , I g o t a m a jo r it y o f p o si ti v e res ul ts a b o u t t h e d e s ig n c o n c e p t a s we ll a s t h e u s a b ility of the s it e . T h e m a in s u g g e s t io n I r e c e ive d wa s t o im prov e the e xp la n a t io n f o r t h e p u r p o s e o f t h e s it e , wh ic h I fi x ed wi th a s p la s h p a g e t h a t a ll v ie we r h a d t o r e a d b e f o r e t hey s ta rted in t e r a c t in g wit h t h e s it e .

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TECH AWARE DESIGN RESEARCH OVERVIEW The goal of this project is to create awareness of the negative impacts that technology has as we actively use it and as it passively lays around us. SOLUTION TechAware is a website that informs users about the negative effects of technology and the simple steps they can take to minimize them.

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GRAPHIC DESIGN PORTFOLIO

“The science makes you decide. What is more important to you? Health or convenience?”

100%

USE TECH EVERY DAY

100%

USE CELLPHONE USE LAPTOP EVERY DAY EVERY DAY

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82%

89%

A PART OF THEIR BODY BOTHERED THEM WHILE USING TECH

WOULD USE AN APPLICATION TO MINIMIZE EFFECTS

75%

WOULD WATCH A VIDEO TO MINIMIZE EFFECTS

RESEARCH LITERARY REVIEW T h e t h r e e ke y f in d in g s f r o m m y lit e r a r y r e vie w were: b e a wa r e o f t h e a m o u n t o f t im e y o u s p e n d o n e l ectroni cs , b e a wa r e o f h o w y o u u s e e le c t r o n ic s , a n d b e a w a re of wh a t y o u a r e u s in g e le c t r o n ic s f o r.

MARKET RESEARCH T h e r e is n o o u t le t o n t h e m a r ke t f o r u s e r s in m y ta rget a u d ie n c e t o im p r o ve h o w t h e y u s e e le c t r o n ic s . A l l t h a t e x is t s a r e p h y s ic a l p r o d u c t s t h a t c a n b e c o stl y a n d d if f ic u lt t o u s e if yo u h a v e t o m o ve t o d if f e rence wo r kp la c e s f r e q u e n t ly.

PRIMARY RESEARCH F r o m t h e s u r v e y I c o n d u c t e d , I f o u n d t h o s e m o s t peopl e in m y t a r g e t a u d ie n c e u s e d t e c h n o lo g y e ve r y d a y. They c u r r e n t ly d o n â&#x20AC;&#x2122; t d o a n yt h in g t o m in im ize t h e n e g a ti v e e f f e c t s , b u t wo u ld b e willin g t o if s o m e t h in g wa s a v a i l a bl e.

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BRANDING FONT & COLOR I ch o se I n d u st r y fr o m A d o b e Ty p e k i t a s t h e f o n t t o u s e thro u g h o u t t h e w e b si t e . I n d u st r y i s a m o d e r n t y p e f a c e that ap p e al s t o m y t arg e t au d i e n c e a n d is e a s ily avail ab l e fo r w e b u se . The c o l o r sc h e m e w as m e an t t o ap p e a l t o t h e t a r g e t audi e n c e as w e l l . T h e b l ac k an d g ra ys o f f e r a c a lm , serio u s t o n e w h i l e t h e b l u e p r o v i d e s a n in t r ig u in g p o p o f colo r l i k e m o st e l e c t ro n i c s.

LOGO The fi n al l o g o w as d e si g n e d t o b e as s im p le a s possi b l e , so t h at i t c o u l d c l e arl y c o n ve y t h e m e s s a g e

R:0 G:0 B:0

R:77 G:77 B:77

R:21 G:245 B:221

R:179 G:179 B:179

while al so b e i n g q u i c k l y re c o g n i z ab l e .

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NEGATIVE IMPACT #1: ELECTROMAGNETIC RADIATION

NEGATIVE IMPACT #3: SOCIAL LEARN

FIX

NEGATIVE IMPACT #4: HEARING LOSS

LEARN

FIX

NEGATIVE IMPACT #2: MEMORY LEARN

FIX

NEGATIVE IMPACT #5: EYESIGHT LEARN

FIX

NAME (REQUIRED)

EMAIL (REQUIRED)

SUBJECT

COMMENT (REQUIRED)

LEARN

FIX

NEGATIVE IMPACT #6: ERGOMONICS

NEGATIVE IMPACT #7: NECK FORWARD

LEARN

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FIX

SOLUTION WEBSITE T EC H AWAR E is a we b s it e t h a t t e a c h e s vie we r s a bout t h e n e g a t ive e f f e c t s o f t e c h n o lo g y a n d t h e s im p le s teps t h e y c a n t a ke t o m in im ize t h o s e e f f e c t s . T h e g o al i s to c r e a t e a g e n e r a t io n o f a wa r e c o n s u m e r s a s t h e y s tep in t o t h e wo r ld a n d c h o o s e t h e ir c a r e e r p a t h s .

WIREFRAMES T h e f lo w o f t h e we b s it e wa s d e s ig n e d t o b e a s si mpl e a s p o s s ib le , s o I c o u ld ja m p a c k it wit h in f o r m a t i on f or t h e u s e r wit h o u t it b e in g o v e r wh e lm in g .

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PROCESS POSTER This p o st e r w as d e si g n e d as a c o m p lim e n t t o m y d e s ig n res e arc h . I t w as m e an t t o sh o w c ase t h e r e s e a r c h t h a t wen t i n t o so l v i n g m y c h o se n p ro b l e m: m in im izin g t h e nega t i v e e ffe c t s o f t e c h n o l o g y.

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FINAL TECH-AWARE.ORG T h is we b s it e is n o w a va ila b le t o b e v ie we d a t t h e a bov e lin k. U s e r s c a n vie w t h e n e g a t ive e f f e c t s o f t e c hnol ogy, s e e t h e s im p le s t e p s t h e y c a n t a ke t o f ix t h e m , v i ew my d e s ig n r e s e a r c h p r o c e s s b o o kle t , a n d g ive m e f eedba ck a b o u t t h e s it e .

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