Elena Cornejo Graphic Design Portfolio
table of contents
Six Book Design
2
elena cornejo
p. 04
Los Gallos Branding
p. 14
Como Va Magazine
p. 24
Mission&More Typeface
p. 34
Chasing Amy Website
p. 48
Noveo Website and Poster
p. 56
3
inspiration
4
elena cornejo
Six Book Design
Project Summery The goal was to typeset and design specific stories extracted from James Joyce’s novel, Dubliners. The novel itself is made up of 15 short stories depicting the lives of those living in Dublin, Ireland in the early 1900s. The stories being utilized in this project will portray narratives of love, growth, decay, good, and evil. These contrasting elements all make up the continuing dichotomy of life and death seen throughout all stories featured in this project.
Programs InDesign Photoshop
six
5
inspiration
The themes of life and death both repeat throughout James Joyce’s stories. Six was designed to take advantage of that juxtaposition in text and manifest it into an experience. Cinematic image layout showcases the tension of such deep-seated themes.
6
elena cornejo
dream-like. ambiguity. cinematic. waxing. waning. juxtaposition. tension. love. loss. light. dark. good. evil. balance.
six
7
process
8
elena cornejo
cover art iterations
six
9
stage of design
10 elena cornejo 10 elena cornejo
project name
project name
11
11
stage of design stage of design
12 elena cornejo 12 elena cornejo
project name 13 project name 13
inspiration
14
elena cornejo
Los Gallos Restaurant Branding
Project Summery The goal was to rebrand Taqueria Los Gallos located in Newark, California. Los Gallos is a dive restaurant that serves authentic Mexican food. This rebrand will give the establishment a whole new graphic identity. The current graphic characteristics are lacking consistency, so new treatment to the restaurants identity will be helpful for the business.
Programs InDesign Illustrator Photoshop
los gallos
15
inspiration
The rooster as an icon is important in Mexican culture. Roosters symbolize honor, courage, good luck, patience, and trust. All attributes that Los Gallos is proud uphold. The shapes used for the rooster were inspired by the flower patterns of traditional Oaxacan, Mexico black clay pottery.
16
elena cornejo
welcoming. warm. familiar. comfortable. home. family. tradition. family owned. authentic. community
los gallos
17
logo design process - sketches
18
elena cornejo
logo design process - illustrator
los gallos
19
design elements
Typography
Quicksand Book ABCDEFGHIJKLMNOPQR STUVWXWZ abcdefghijklmnopqrstuvwxwz 1234567890
Colors - Primary
PANTONE 152 CMYK 0.57.86.0 RGB 244.135.58
20
elena cornejo
Colors - Secondary
PANTONE 511 CMYK 58.88.41.31 RGB 99.47.83
PANTONE 7473 CMYK 80.13.44.0 RGB 0.163.157
CMYK 0.0.0.0 RGB 255.255.255
promotional items
los gallos
21
promotional items
22
elena cornejo
los gallos
23
inspiration
24
elena cornejo
Como Va Magazine
Project Summery The goal of this project was to create a magazine based on any subject. The subject chosen was Latin Jazz. Because it is a niche topic, catering to a larger age demographic was important. An eclectic style was chosen while staying modern and keeping a clean layout to support legibility.
Programs InDesign Illustrator Photoshop
como va
25
inspiration
Como Va was inspired by the same things that created Latin Jazz, the city of New York and its movement, performance art, community, and vibrancy in colors and in life itself.
26
elena cornejo
eclectic. vibrant. local. community. city. generational. clean. compelling. family. happy. urban. borough. movement
como va
27
process
28
elena cornejo
como va
29
stage of design
30
elena cornejo
project name
31
stage of design
32
elena cornejo
project name
33
inspiration
34
elena cornejo
Mission & More Typeface
Project Summery The goal of this project was to create a typeface that was based on a neighborhood. The neighborhood chosen was the Mission San Jose area in Fremont, California. It is a quiet area mostly consisting of shops and schools. A main attraction is the Mission San Jose. One of the most notable features about this area is the mixture of elements. The style of the area as a whole is very eclectic, which became a significant project driver.
Programs InDesign Illustrator Glyphs
mission&more
35
inspiration
Mission and More was inspired by the architecture and graphic elements found in the neighborhood of the Mission San JosĂŠ District in Fremont, CA. It is a hodgepodge of the very old and the very new. Bright sans serifs are used on buildings that date back to the 1940s. The extreme contrast of the dated and contemporary give a feeling of tackiness. This is what drove the design to be playful and fun.
36
elena cornejo
kitsch. dated. chintzy. dated. eclectic. out of place. asymmetrical. fun. post modern. blocky. urban. sharp. quirky.
mission&more
37
BCDEFGH R RS MNOPQ WXYZ process
38
elena cornejo
alphabet
ABCDEFGHIJ KLM NOPQRSTUVWXYZ numbers
1234 5 6789 0 symbols
! ?. , &+ mission&more
39
stage of design
40
elena cornejo
project name
41
stage of design
42
elena cornejo
project name
43
stage of design
44
elena cornejo
project name
45
stage of design
46
elena cornejo
project name
47
inspiration
48
elena cornejo
Chasing Amy Web and Mobile Site
Project Summery The goal was to create a website based on a movie. The film Chasing Amy is a quirky, fun and intelligent movie about love and relationships seen through the eyes of two comic book creators. The design was created to revamp the existing website and cater to the feel of the movie.
Programs Illustrator Photoshop
chasing amy
49
inspiration
To fit the tone and theme of the movie, my inspirations came from cartoons and comic book styles. Speech bubbles and rectangular panels are both elements that were strategically placed in the design to create a comic book look and feel.
50
elena cornejo
clean. simple. speech bubble. comics. revamp. subtle. cartoon. graphic. film. subdued. sharp. straightforward
chasing amy
51
process
Web Wireframes
52
elena cornejo
Mobile Wireframes
chasing amy
53
stage of design stage of design
54 elena cornejo 54 elena cornejo
project name 55 project name 55
process
56
elena cornejo
Noveo Website and Poster
Project Summery The goal was to design a 100% compostable water faucet filter system. With a compostable filter option, thousands of plastic filters will be diverted from the landfill, this will help transition from a linear system of manufacturing to a sustainable closed loop.
Programs Illustrator InDesign SketchUp
noveo
57
process
Noveo was inspired by the water crisis in Flint, Michigan and environmental consciousness. Noveo was also inspired by water itself, it evokes calm relaxation and tranquility.
58
elena cornejo
calm. tranquility. compost. environment. family. friendly. relax. conscious. open. welcoming. positive. universal
noveo
59
process
logo
navigation
logo
main content 2
footer
Web Wireframes
60
elena cornejo
main content 3
logo
navigation
feature
feature
main content 1
logo
navigation
navigation
feature
feature
main content 1
main content 2
main content 3
main content 1
main content 2
main content 3
main content 1
main content 2
main content 3
text
text
text
text
text
text
text
text
text
footer
footer
footer
Typography
Avenir
ABCDEFGHIJKLMNOPQRSTUVWXWZ abcdefghijklmnopqrstuvwxwz 1234567890
Colors - Primary
PANTONE 2166 C CMYK 76.49.32.7 RGB 74.113.138
Colors - Secondary
PANTONE 2156 C CMYK 48.23.16. 0 RGB 135.170.192
PANTONE 642 C CMYK 17.6.4.0 RGB 208.223.233
PANTONE 7541 C CMYK 6.0.2.0 RGB 236.247.247
PANTONE 713 C CMYK 0.32.50.0 RGB 251.184.132
noveo
61
W
logo iterations
ER TODAY T A
ES
62
T. 2 0 1 6
elena cornejo
final logo
noveo
63
sketches
64
elena cornejo
model
faucet
twist open to change filter filter
outside wireframe
FRONT
TOP
noveo
65
market research
Brita Faucet Filtration System
Soma Sustainable Water Filters
Brita is one of the most popular water filtration systems. Heinz Hankammer named his company after his daughter, in 1966, since then they’ve been in the industry for 50 years. They have a large range of products from pitchers, water bottles, and dispensers.
Soma is the first water filter company to create a system that is environmentally conscious throughout their products. The casing of their filters are made of biodegradable plant based materials, their filtration uses coconut shell carbon and silk. These filters are biodegradable and only compostable in compost facilities.
Replace About every 4 months Material Plastic Price $26
Replace Every 2 months Material Bioplastic (PLA) Price $44
66
elena cornejo
Pur Faucet Filter
Brita Pressurized System
Pur is the first ‘One Click’ facet filter, easy installation makes it a great marketing point. It also claims to filter out more contaminates in tap water than its competitors.
This product is only available in other countries. The installation process is a bit more involved, but provides the sink with a lot cleaner look. The filter is very customizable; the water gets filtered depending on the user’s specific needs. This is made of plastic including the filter that needs to be replaced about every two months.
Replace About every 3 months Material Plastic Price $37
Replace Every 2 months Material Plastic Price $462
noveo
67
ethnographic research
Fly on the Wall
During the lunch hour, I spend two hours observing customers and their drinking water habits and preferences. From Noon to 2PM, I surveyed 79 people. The crowd was made up of mostly families, groups of friends, and parties of one. Out of the 79 people observed 30% chose filtered water 18% chose the tap water 13% bought a bottle of water 29% bought either juice, coffee, tea, or soda
68
elena cornejo
During the dinner hour I spent four hours observing. I noticed that there seemed to be a lot less people. Differing from the lunch hours that had a more constant crowd, the dinner hour had less people lingering and more people leaving right after their meal, leaving the area less crowded. I also noticed that there were far more couples and adults taking advantage of the bar. Out of the 76 people I observed, 1% chose tap water 39% filtered water 1% bought a water bottle 1% brought along their personal water bottle 39%, purchased either liquor, tea or coffee, soda or juice
noveo
69
panel of experts
“The consumer reaction of being skeptical of their water is justified and everyone should question their water.”
“Consumers are wasting hundreds if not thousands of dollars per year on drinking bottled water when their tap water is potable and safe for consumption.”
PhD student and graduate research assistant in Civil and Environmental Engineering at Virgina Tech (focus: Environmental and Water Resources Engineering)
70
elena cornejo
– Katherine Phetxumphou
PhD Student in Civil Engineering at Virginia Tech (focus: Environmental and Water Resources Engineering) • Worked with the crisis in Flint, Michigan
– Anurag Mantha
“Aesthetics (taste/odor/smell) play a big role in how consumers perceive the safety of their tap water. Also, (mis) conceptions on the safety of tap water often influence American consumers to buy bottled water or sugar-sweetened beverages as alternatives.” PhD Student in Civil Engineering at Virginia Tech
– Siddhartha Roy
(focus: Environmental and Water Resources Engineering) • Worked with the crisis in Flint, Michigan
noveo
71
stage of design
72
elena cornejo
project name
73
stage of design
74
elena cornejo
project name
75