Sienna Owyang Graphic Designer
Sienna Owyang | About
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Hi there I’m Sienna, a graphic designer from Santa Cruz California currently living in San Francisco. With my degree in Visual Communications I specialize in editorial, print and layout design and am knowledgeable in other fields such as branding, photography and hand lettering.
NCHA Survey Campaign
page 4
Roots Magazine
page 8
Threads App
page 16
Flat Design Banners
page 24
Collaborative MakerSpace Identity
page 30
Dubliners Book
page 36
Strath Typeface
page 42
Workshop Signage & Identity
page 54
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NCHA Survey Campaign Promotional/Advertising work
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The NCHA (National College Health Assessment) survey is distributed throughout college campuses in effort to better tailor student health services to what the students see they need the most. As a graphic design intern with the health center at San Francisco State University I created a campaign to promote the importance of this survey. The campaign consisted of three pieces, a flyer, a display screen interface and an Instagram post.
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Roots Magazine Editorial Design
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Roots is a magazine that works to shine light on small time passionate artist with genuine stories from sign painters to your local family owned bakery. This specific edition highlights ODSY, a local San Francisco based leather good shops. Photos of ODSY workshop taken by Alli Foraker.
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Threads App UI/UX Design
Threads is an app to organize your wardrobe, put together outfits as well as inspire new styles for the user from the style feed where users share their favorite outfits. Through pictures, categorizing and sharing Threads creates a user friendly interactive way to discover a new style and makes the user more aware of what is already in their wardrobe.
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Portfolio
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Portfolio
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Flat Design Website Banners Brand Development
25 As assistant graphic designer at the J. Paul Leonard Library I was in charge of creating promotional pieces that highlighted new amenities of the library for the new website.
Portfolio
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Collaborative MakerSpace Identity Brand Development
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The J. Paul Leonard Library at San Francisco State University has a lab that supports digital media projects for SF State students, faculty and staff. Manager of the this space Chris Novak was looking for a way to better brand this space making it more appealing to also create an enivronment that creates community where student can collaborate.
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Dubliners Book Design Editorial Design
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A book design layout of Dubliners by James Joyce. In this short collection of stories I wanted to describe and feature the style in which Joyce writes. Each story captures a brief moment in the life of the characters described, inspiring a sense of depth and understanding of these people.
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I decided to capture several candid photographs to bring the stories to life. Candid photographs, by nature, evoke emotion through the beauty of the natural forms captured in each image, avoiding cliche and unrealistic imagery that can come from staged photography.
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Strath Typeface Typeface Design 42
43 This project really pushed to me to experiment with both new tools, styles and colors that I had never previously explored. It encouraged me to get away from the computer screen and draw inspiration from outside sources.
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Influences Strath was influenced by the various typefaces observed from the street culture of SOMA district in San Francisco. From the graffiti to the hand painted signs SOMA has a large variety of cultures mixing an industrial rustic feel as well as a local personable environment. Strath works to show both of these attributes.
stem
spine
ear
crossbar
counter
shoulder
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Workshop Signage & Identity Brand Development, UI/UX Design
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55 An extensive research project focusing on both workshop safety signage and identity for the College of Design at San Francisco State University. Research conducted through interviews, surveys, literary research and field research lead to comprehesive signage working to not only improve safety measures but to create an identity that students can be proud of.
Research Field research of other workshop spaces at campuses such as Academy of Art, California College of the Arts, Techshop and Autodesk was conducted as a form of comparative analysis before any design production began.
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Survey Results
93% 72% 68% 55% 65%
of students felt intimidated by machines or equipment in university shop spaces
of students felt safety requirements are not clear within university work shop spaces
of students felt generally uninformed on the tools they were using
of students have found themselves wanting assitance with tools in the shops
of students were not comfortable with equipment in univserity shops
A survey was conducted to better understand the needs of both the students and faculty and where the root of the problem lies. Results showed an large need for better clarification of too usage.
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Inspiration Large amount of inspiration was pulled from Paula Scher’s work with evironmental graphics and her use of large bold san serif letters.
Icon Development 62
From looking at other shop spaces they all had icons to show the necessary safety equipment and precautions. This will show the development of icons to represent safety goggles, masks and gloves protection. In analyzing the importance of safety icons this addresses both safety and educational measures.
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QR Instructions 68
Using QR technology to better communicate both safety measures and operations of all machines would make students more comfortable within the shops. This is also something that was not seen in other shops and would be a good way to get a lot of information out without bombarding user with signs.
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Here students can get information on the machine with the corresponding QR code if they do not know the name of the equipment. No only does it give information about what the machine is, instruction about how to operate the equipment but also about the necessary safety gear.
Know the name of the machine you want to learn about? Search the database of machines and equipment without scanning a QR.
Create your own profile to keep track of the machines you already used. Add your own technique you’ve learned or other comments that would be helpful to others for later use.
Can’t get the information or assistance you need? Reference the information page for contact information other shop techs and lab monitors as well as a full workshop schedule.
Door Signs 74
Its been understood that the shop spaces are not clearly labeled for new coming students or even students outside of the design department. Utilizing the doors as a primary canvas for identifying the three different workshops works best. In analyzing the importance of door signs this addresses identity.
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palette matches the woodshop section of your app. Your icons follow the long shadow trend, so maybe utilizing those same elements in
“LOVE IT!” - Katherine Ann Bagby Underwood
your app and typography can bridge your designs further together.” - Remdell Quiambao
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“I am feeling those icons”
“I like the contrast between the san serif font for the more informational safety signs and hand lettered wall signs.” - Torii Burnett
- Rebecca Fong
“I like the idea, and think it would enhance the space for sure.” - Paul Jacksonv
“I like your icons” - Adrienne Trio
“Try exploring different typefaces for your door signs” - Heidi Dunkelgod
User Feedback
“I like how your woodshop typography color
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Thanks for your time, hope to hear from you soon!
siennaow@gmail.com
Behance
behance.net/siennaow
Phone
831.840.6647