Monica Sarai Lira
Portfolio 1
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Biography Hi my name is Monica Sarai Lira, I am a design student at San Francisco State University. My designs mostly focuses on typography and functionality of the design making it convinient for the user to use. Using color, icons, differnet type styles to create different styles and an overal feeling.
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A work of art is never beautiful by decree, each man separately, without the slightest character of universality…
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We intend to sing the love of danger, the habit of energy and fearlessness. F.T. Marinetti, Futurism 1909
Architects, sculptors, painters – we all must return to craftsmanship! For there is no such thing as “art by profession”. There is no essential difference between
boldness, and rebellion will be the essential elements in our poetry.
the artist and the artisan. The artist is an exalted artisan.
2.Courage,
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Never worry, assess, discuss or criticize but remain quiet respectful and calm.
Walter Gropius, Bauhaus 1919
Up to now, literature has extolled a contemplative stillness, rapture and reverie. We intend to glorify aggressive action, a restive wakefulness, life at the double, the slap and the punching fist.
Le Corbusier, Modernism 1926
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objectively and for all. Hence criticism Poster Design is useless, it exists only subjectively, for
3.
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Wassily Kandinsky, Bauhaus 1912
all these are different and have different spiritual values.
A yellow triangle, a blue circle, a green square, o a green triangle, a yellow circle, a blue square –
The mutual influence of form and colour now becomes clear.
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The age of the architects is coming.
Tristan Tzara, Dada 1918
Book Design
Dada was born of a need for independence, of a distrust toward unity. Those who are with us preserve their freedom. We recognize no theory.
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he world believe in you and to pay heavily for this privilege.
following Table Of Contents points in no way relate to aManifestos e s t h e tTime ic Juxtaposition fantasies or a striving for fashionable311 Make Over effects for fashionable effects, but concern architectural facts that imply an entirely new kind of building, from the dwelling house to palatial edifices…
Poster Design
Sir Joshua Reynolds PRA, Discourses VII, 1769
I wished you to be persuaded, that success in your art depends almost entirely on your own industry; but the industry which I principally recommend, is not the industry of the hands, but of the mind… We may go so far as to assert, that a painter stands in need of more knowledge than is to be picked off his pallet, or collected by looking on his model, whether it be in life or in picture. He can never be a great artist, who is grossly illiterate… He ought to know something concerning the mind, as well as a great deal concerning the body of man.
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4. The Lord chisels still, so don’t leave your bench for long.
App Design
LINKIN PARK 55
The Hunting Party
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USA 2015 Tour
Orlando, FL 1/15 App Design 1/17 1/20 1/21 1/23 2/4
Nashville, TN Pitssburgh, PA Albany, NY Atlantic City, NJ Grand Rapids, MI
Word Up
Amway Center Menu Bridgestone Arena Consol Energy Times Union Center Boardwalk Hall Van Andel Arena
Design
Bonbons
Website Design
Nova
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Poster Design
Linkin Park
ww.linkinpark.com
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Book Design
Juxtaposition Problem
Using methaphors to create own interpretation of Viginia Wolf’s stories to design a book, using imagery to illustrate the methaphor.
Solution
Created methaphors from own interpretations of Virginia Wolf’s stories to design a book, that uses man-made items and nature in juxtaposion to illustrate the conflic between both.
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Inspiration
Juxtaposition
Human vs. Nature Pictures While reading Wolf’s stories, there was a lot of references to nature and human as a form of conflict. I wanted to show that in my images so I found inspiration in the juxtaposition of man made items and nature in how much impact and how beautiful they look combine together.
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Book Layout Since the images were already goung to have a big impact for the reader I wanted my layout to be clean, simple and elegant to allow the imagery to shine. I found inspiration from these layouts in there use of white space and little text.
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Iterations
Juxtaposition
Practice with layouts Finding a layout that will fit all the stories combine with the imagery was a fun process as we got to play with different fonts and pull quotes to find the right layout that would fit out methaphor.
-the miniature of a lady with white powdered curls, powder-dusted
A SOCIE TY
cheeks, and lips like red carnations.
THE MARK
on the Wall
A fraud of course, for the people who had this house before us would have chosen pictures in that way--
Virginia Wolf
an old picture for an old room. That is the sort of people they were--very interesting people, and I think of them so often, in such queer places, because one will never
Perhaps it was the middle of January in the present year that I first looked
up and saw the mark on the wall. In order to fix a date it is necessary to remember what one saw. So now I think of the fire; the steady film of yellow light upon the page of my book; the three chrysanthemums in the round glass bowl on the mantelpiece. Yes, it must have been the winter time, and we had just finished our tea, for I remember that I was smoking a cigarette when I looked up and saw the mark on the wall for the first time. I looked up through the smoke of my cigarette and my eye lodged for a moment upon the burning coals, and that old fancy of the crimson flag flapping from the castle tower came into my mind, and I thought of the cavalcade of red knights riding up the side of the black rock. Rather to my relief the sight of the mark interrupted the fancy, for it is an old fancy, an automatic fancy, made as a child perhaps. The mark was a small round mark, black upon the white wall, about six or seven inches above the mantelpiece.
How readily our thoughts swarm upon a new object, lifting it a little way,
as ants carry a blade of straw so feverishly, and then leave it.... If that mark was made by a nail, it can’t have been for a picture, it must have been for a miniature-
1 Virginia Woolf
see them again, never know what happened next. They wanted to leave this house because they wanted to change their style of furniture, so he said, and he was in process of saying that in his opinion art should have ideas behind it when we were torn asunder, as one is torn from the old lady about to pour out tea and the young man about to hit the tennis ball in the back garden of the suburban villa as one rushes past in the train.
But as for that mark, I’m not sure about it; I don’t believe it was made by a nail after
all; it’s too big, too round, for that. I might get up, but if I got up and looked at it, ten to one I shouldn’t be able to say for certain; because once a thing’s done, no one ever knows how it happened. Oh! dear me, the mystery of life; The inaccuracy of thought! The ignorance of humanity! To show how very little control of our possessions we have--what an accidental affair
Monday or Tuesday
This is how it all came about. Six or seven of us were sitting one day after tea. Some were gazing across the street into the windows of a milliner’s shop where the light still
round the fire and began as usual to praise men how strong, how noble, how brilliant, how courageous, how beautiful they were how we envied those who by hook or by crook managed to
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shone brightly upon scarlet feathers and golden slippers. Others were idly occupied in building little towers of sugar upon the edge of the tea tray. After a time, so far as I can remember, we drew
get attached to one for life when Poll, who had said nothing, burst into tears. Poll, I must tell you, has always been queer. For one thing her father was a strange man. He left her a fortune in his will, but on condition that she read all the books in the London Library. We comforted her as best we could; but we knew in our hearts how vain it was. For though we like her, Poll is no beauty; leaves her shoe laces untied; and must have been thinking, while we praised men, that not one of them would ever wish to marry her. At last she dried her tears. For some time we could make nothing of what she said. Strange enough it was in all conscience. She told us that, as we knew, she spent most of her time in the London Library, reading. She had begun, she said, with English literature on the top floor; and was steadily working her way down to the _Times_ on the bottom. And now half, or perhaps only a quarter, way through a terrible thing had happened. She could read no more. Books were not what we thought them. “Books,” she cried, rising to her feet and speaking with an intensity of desolation which I shall never forget, “are for the most part unutterably bad!” Of course we cried out that Shakespeare wrote books, and Milton and Shelley. “Oh, yes,” she interrupted us. “You’ve been well taught, I can see. But you are not members of the London Library.” Here her sobs broke forth anew. At length, recovering a little, she opened one of the pile of books which she always carried about with her”From a Window” or “In a Garden,” or some such name as that it was called, and it was written by a man called Benton or Henson, or something of that kind. She read the first few pages. We listened in silence. “But that’s not a book,” someone said. So she chose another. This time it was a history, but I have forgotten the writer’s name. Our trepidation increased as she went on. Not a word of it seemed to be true, and the style in which it was written was execrable. “Poetry! Poetry!” we cried, impatiently. “Read us poetry!” I cannot describe the desolation which fell upon us as she opened a little volume and mouthed out the verbose, sentimental foolery which it contained. “It must have been written by a woman,” one of us urged. But no. She told us that it was written by a young man, one of the most famous poets of the day. I leave you to imagine what the shock of the discovery was. Though we all cried and begged her to read no more, she persisted and read us extracts from the Lives of the Lord Chancellors. When she had finished, Jane, the eldest and wisest of us, rose to her feet and said that she for one was not convinced. “Why,” she asked, “if men write such rubbish as this, should our mothers have wasted their youth in bringing them into the world?” We were all silent; and, in the silence, poor Poll could be heard sobbing out, “Why, why did my father teach me to read?” Clorinda was the first to come to her senses. “It’s all our fault,” she said. “Every
Virginia Wolf
A Haunted House
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been thinking, while we praised men, that not one of them would ever wish to marry her. At last she dried her tears. For some time we could make nothing of what she said. Strange enough it was in all conscience.
A SOCIETY Virginia Woolf
She told us that, as we knew, she spent most of her time in the London Library, reading. She had begun, she said, with English literature on the top floor; and was steadily working her way down to the _Times_ on the bottom. And now half, or perhaps only a quarter, way through a terrible thing had happened. She could read no more. Books were not what we thought them. “Books,” she cried, rising to her feet and speaking with an intensity of desolation which I shall never forget, “are for the most part unutterably bad!” Of course we cried out that Shakespeare wrote books, and Milton and Shelley. “Oh, yes,” she interrupted us. “You’ve been well taught, I can see. But you are not members of the London Library.” Here her sobs broke forth anew. At length, recovering a little, she opened one of the pile of books which she always carried about with her”From a Window” or “In a Garden,” or some such name as that it was called, and it was written by a man called Benton or Henson, or something of that kind. She read the
This is how it all came about. Six or seven of us were sitting one day after tea. Some were gazing across the street into the windows of a milliner’s shop where the light still shone brightly upon scarlet feathers and golden slippers. Others were idly occupied in building little towers of sugar upon the edge of the tea tray. After a time, so far as I can remember, we drew round the fire and began as usual to praise men how strong, how noble, how brilliant, how courageous, how beautiful they were how we envied those who by hook or by crook managed to get attached to one for life when Poll, who had said nothing, burst into tears. Poll, I must tell you, has always been queer. For one thing her father was a strange man. He left her a fortune in his will, but on condition that she read all the books in the London Library. We comforted her as best we could; but we knew in our hearts how vain it was. For though we like her, Poll is no beauty; leaves her shoe laces untied; and must have
first few pages. We listened in silence. “But that’s not a book,” someone said. So she chose another. This time it was a history, but I have forgotten the writer’s name. Our trepidation increased as she went on. Not a word of it seemed to be true, and the style in which it was written was execrable. “Poetry! Poetry!” we cried, impatiently. “Read us poetry!” I cannot describe the desolation which fell upon us as she opened a little volume and mouthed out the verbose, sentimental foolery which it contained. “It must have been written by a woman,” one of us urged. But no. She told us that it was written by a young man, one of the most famous poets of the day. I leave you to imagine what the shock of the discovery was. Though we all cried and begged her to read no more, she persist-
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children. I venerated my mother for bearing ten; still more my grandmother for bearing fifteen; it was, I confess, my own ambition to bear twenty. We have gone on all these ages supposing that men were equally industrious, and that their works were of equal merit. While we have borne the children, they, we supposed, have borne the books and the pictures. We have populated the world. They have civilized it. But how that we can read, what prevents us from judging the results? Before we bring another child into the world we must swear that we will find out what the world is like.”
We want “ no more poetry ” So we made ourselves into a society for asking questions. One of us was to visit a man-of-war; another
was to hide herself in a scholar’s study; another was to attend a meeting of business men; while all were to read books, look at pictures, go to concerts, keep our eyes open in the streets, and ask questions perpetually. We were very young. You can judge of our simplicity when I tell you that before parting that night we agreed that the objects of life were to produce good people and good books. Our questions were to be directed to finding out how far these objects were now attained by men. We vowed solemnly that we would not bear a single child until we were satisfied. Off we went then, some to the British Museum; others to the King’s Navy; some to Oxford; others to Cambridge; we visited the Royal Academy and the Tate; heard modern music in concert rooms, went to the Law Courts, and saw new plays. No one dined out without asking her partner certain questions and carefully noting his replies. At intervals we met together and compared our observations. Oh, those were merry meetings! Never have I laughed so much as I did when Rose read her notes upon “Honor”and described how she had dressed herself as an Ethiopian Prince and gone aboard one of His Majesty’s ships. Discovering the hoax, the Captain visited her (now disguised as a private gentleman) and demanded that honor should be satisfied. “But how?”she asked. “How?” he bellowed. “With the cane of course!”Seeing that he was beside himself with rage and expecting that her last moment had come, she bent over and received, to her amazement, six light taps upon the behind. “The honor of the British Navy is avenged!”he cried, and, raising herself, she saw
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Virginia Wolf
him with the sweat pouring down his face holding out a trembling right hand. “Away!” she exclaimed, striking an attitude and imitating the ferocity of his own expression, “My honor has still to be satisfied!” “Spoken like a gentleman!” he returned, and fell into profound thought. “If six strokes avenge the honor of the King’s Navy,” he mused, “how many avenge the honor of a private gentleman?” He said he would prefer to lay the case before his brother officers. She replied haughtily that she could not wait. He praised her sensibility. “Let me see,” he cried suddenly, “did your father keep a carriage?” “No,” she said. “Or a riding horse!” “We had a donkey,” she bethought her, “which drew the mowing machine.” At this his face lighted. “My mother’s name” she added. “For God’s sake, man, don’t mention your mother’s name!” he shrieked, trembling like an aspen and flushing to the roots of his hair, and it was ten minutes at least before she could induce him to proceed. At length he decreed that if she gave him four strokes and a half in the small of the back at a spot indicated by himself (the half conceded, he said, in recognition of the fact that her great grandmother’s uncle was killed at Trafalgar) it was his opinion that her honor would be as good as new. This was done; they retired to a restaurant; drank two bottles of wine for which he insisted upon paying; and parted with protestations of eternal friendship. Then we had Fanny’s account of her visit to the Law Courts. At her first visit she had come to the conclusion that the Judges were either made of wood or were impersonated by large animals resembling man who had been trained to move with extreme dignity, mumble and nod their heads. To test her theory she had liberated a handkerchief of bluebottles at the critical moment of a trial, but was unable to judge whether the creatures gave signs of humanity for the buzzing of the flies induced so sound asleep that she only woke in time to see the prisoners led into the cells below. But from the evidence she brought we voted that it is unfair to suppose that the Judges are men. Helen went to the Royal Academy, but when asked to deliver her report upon the pictures she began to recite from a pale blue volume, “O! for the touch of a vanished hand and the sound of a voice that is still. Home is the hunter, home from the hill. He gave his bridle reins a shake. Love is sweet, love is brief. Spring, the fair spring, is the year’s pleasant King. O! to be in England now that April’s there. Men must work and women must weep. The path of duty is the way to glory” We could listen to no more of this gibberish. “We want no more poetry!” we cried. “Daughters of England!” she began, but here we pulled her down, a vase of water getting split over her in the scuffle.
The Mark on the Wall
Perhaps it was the middle of January in the present year that I first looked up and saw the mark on the wall. In order to fix a date it is necessary to remember what one saw. So now I think of the fire; the steady film of yellow light upon the page of my book; the three chrysanthemums in the round glass bowl on the mantelpiece. Yes, it must have been the winter time, and we had just finished our tea, for I remember that I was smoking a cigarette when I looked up and saw the mark on the wall for the first time. I looked up through the smoke of my cigarette and my eye lodged for a moment upon the burning coals, and that old fancy of the crimson flag flapping from the castle tower came into my mind, and I thought of the cavalcade of red knights riding up the side of the black rock. Rather to my relief the
“Thank God!” she exclaimed, shaking herself like a dog. “Now I’ll roll on the carpet and see if I can’t brush off what remains of the Union Jack. Then perhaps” here she rolled energetically. Getting up she began to explain to us what modern pictures are like when Castalia stopped her. “What is the average size of a picture?” she asked. “Perhaps two feet by two and a half,” she said. Castalia
A Haunted House
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Virginia Woolf
Monday or Tuesday
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Branding Juxtaposition
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz The Right Type Face My overall look and feel to the book was becoming very elegant and delicate and I wanted a type face that would have the same characteristics. Baskerville was the right choice due to the delicacy of its serifs and when it is in italics it adds a elegant feel.
Baskerville 12
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Q q Rr Ss Tt Uu Vv Ww Xx Yy Zz
C:100 M:100 Y:100 K:100
C:100 M:100 Y:100 K:100 Tint: 87
C:100 M:100 Y:100 K:100 Tint: 52
Text Color When choosing the font color I was leaning towards having the text be black but it was too harsh againsts the imagery. I decided to just a dark grey for the body copy. For the chapter titles I combined a lighter grey with the darker grey to add hierarchy on the title. The few pull quotes through out the book are also in a lighter grey to differentiate from the body copy but still not overpowering the imagery
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Photography Juxtaposition
Human vs. Nature Pictures To fit the metaphor I choose for Wolf’s stories, I decided to take pictures of nature and man made items and combine them to create an interesting juxtaposition. Every image chosen has a little secrete message from each one of her stories.
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Final Layouts Juxtaposition
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Final Layouts For the final design layouts, I decided to keep all imagery full bleed and on one side of the page, and the text on the opposite side of the page. The body copy also has a bigger margin at the bottom, keeping in mind that most readers grab the book with their hands at the bottom, leaving this space gives the reader more comfort and it helps not to block the text with their fingers.
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Poster Design
Manifestos Problem
Create a poster out of text while adding hierarchy, using different type styles to bring out meaning and personal interpretation of the text to create a stylistic hierarchy, as well as adding color to emphasis the structure to add focal points and flow.
Solution
Using a type family with variety allows different options to add hierarchy to the text as well as having different font sizes. Adding Color helps lead the eye and adds emphasis to the most important part of the poster.
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Inspiration
Manifestos
Layout Inspiration These images help me find inspiration on how to separate the text to create that hierarchy and balance. Using different type styles and sizes are ways to create emphasis on what parts of the text you want the reader to see first and what they should read next.
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Seperation of text Juxtaposition
1. We intend to sing the love of danger, the habit of energy and fearlessness. 2. Courage, boldness, and rebellion will be the essential elements in our poetry. 3. Up to now, literature has extolled a contemplative stillness, rapture and reverie. We intend to glorify aggressive action, a restive wakefulness, life at the double, the slap and the punching fist.
1. Always be smartly dressed, well groomed, relaxed, friendly, polite and in complete control. 2. Make the world believe in you and to pay heavily for this privilege. 3. Never worry, assess, discuss or criticize but remain quiet respectful and calm. 4. The Lord chisels still, so don’t leave your bench for long.
F.T. Marinetti, Futurism 1909
Gilbert & George, Pop Art/Conceptual Art 1967
I wished you to be persuaded, that success in your art depends almost entirely on your own industry; but the industry which I principally recommend, is not the industry of the hands, but of the mind… We may go so far as to assert, that a painter stands in need of more knowledge than is to be picked off his pallet, or collected by looking on his model, whether it be in life or in picture. He can never be a great artist, who is grossly illiterate… He ought to know something concerning the mind, as well as a great deal concerning the body of man. Sir Joshua Reynolds PRA, Discourses VII, 1769
MANIFESTOS I wished you to be persuaded, that success in your art depends almost entirely on your own industry; but the industry which I principally recommend, is not the industry of the hands, but of the mind… We may go so far as to assert, that a painter stands in need of more knowledge than is to be picked off his pallet, or collected by looking on his model, whether it be in life or in picture. He can never be a great artist, who is grossly illiterate… He ought to know something concerning the mind, as well as a great deal concerning the body of man. Sir Joshua Reynolds PRA, Discourses VII, 1769
MANIFESTOS
1. We intend to sing the love of danger, the habit of energy and fearlessness. 2. Courage, boldness, and rebellion will be the essential elements in our poetry. 3. Up to now, literature has extolled a contemplative stillness, rapture and reverie. We intend to glorify aggressive action, a restive wakefulness, life at the double, the slap and the punching fist. F.T. Marinetti, Futurism 1909 Architects, sculptors, painters – we all must return to craftsmanship! For there is no such thing as “art by profession”. There is no essential difference between the artist and the artisan. The artist is an exalted artisan. Walter Gropius, Bauhaus 1919 The mutual influence of form and colour now becomes clear. A yellow triangle, a blue circle, a green square, or a green triangle, a yellow circle, a blue square – all these are different and have different spiritual values. Wassily Kandinsky, Bauhaus 1912 A work of art is never beautiful by decree, objectively and for all. Hence criticism is useless, it exists only subjectively, for each man separately, without the slightest character of universality… Dada was born of a need for independence, of a distrust toward unity. Those who are with us preserve their freedom. We recognize no theory. Tristan Tzara, Dada 1918 The following points in no way relate to aesthetic fantasies or a striving for fashionable effects, but concern architectural facts that imply an entirely new kind of building, from the dwelling house to palatial edifices… The age of the architects is coming. Le Corbusier, Modernism 1926 1. Always be smartly dressed, well groomed, relaxed, friendly, polite and in complete control. 2. Make the world believe in you and to pay heavily for this privilege. 3. Never worry, assess, discuss or criticize but remain quiet respectful and calm. 4. The Lord chisels still, so don’t leave your bench for long. Gilbert & George, Pop Art/Conceptual Art 1967
Tristan Tzara, Dada 1918
Wassily Kandinsky, Bauhaus 1912
A work of art is never beautiful by decree, objectively and for all. Hence criticism is useless, it exists only subjectively, for each man separately, without the slightest character of universality… Dada was born of a need for independence, of a distrust toward unity. Those who are with us preserve their freedom. We recognize no theory.
The mutual influence of form and colour now becomes clear. A yellow triangle, a blue circle, a green square, or a green triangle, a yellow circle, a blue square – all these are different and have different spiritual values.
Le Corbusier, Modernism 1926
Walter Gropius, Bauhaus 1919
The following points in no way relate to aesthetic fantasies or a striving for fashionable effects, but concern architectural facts that imply an entirely new kind of building, from the dwelling house to palatial edifices… The age of the architects is coming.
Architects, sculptors, painters – we all must return to craftsmanship! For there is no such thing as “art by profession”. There is no essential difference between the artist and the artisan. The artist is an exalted artisan.
Seperation of text into sections.
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F.T. Marinetti, Futurism 1909 Gilbert & George, Pop Art/Conceptual Art 1967
1. Always be smartly dressed, well groomed, relaxed, friendly, polite and in complete control. 2. Make the world believe in you and to pay heavily for this privilege. 3. Never worry, assess, discuss or criticize but remain quiet respectful and calm. 4. The Lord chisels still, so don’t leave your bench for long.
A work of art is never beautiful by decree, objectively and for all. Hence criticism is useless, it exists only subjectively, for each man separately, without the slightest character of universality…
The mutual influence of form and colour now becomes clear. A yellow triangle, a blue circle, a green square, or a green triangle, a yellow circle, a blue square – all these are different and have different spiritual values.
Architects, sculptors, painters – we all must return to craftsmanship! For there is no such thing as “art by profession”. There is no essential difference between the artist and the artisan. The artist is an exalted artisan.
Dada was born of a need for independence, of a distrust toward unity. Those who are with us preserve their freedom. We recognize no theory.
1.
Always be smartly dressed, well groomed, relaxed, friendly, polite and in complete control. Make the world believe in you and to pay heavily for this privilege.
2.
3.
Never worry, assess, discuss or criticize but remain quiet respectful and calm. The Lord chisels still, so don’t leave your bench for long.
4.
Up to now, literature has extolled a contemplative stillness, rapture and reverie. We intend to glorify aggressive action, a restive wakefulness, life at the double, the slap and the punching fist.
I wished you to be persuaded, that success in your art depends almost entirely on your own industry; but the industry which I principally recommend, is not the industry of the hands, but of the mind… We may go so far as to assert, that a painter stands in need of more knowledge than is to be picked off his pallet, or collected by looking on his model, whether it be in life or in picture. He can never be a great artist, who is grossly illiterate… He ought to know something concerning the mind, as well as a great deal concerning the body of man.
Tristan Tzara, Dada 1918
Wassily Kandinsky, Bauhaus 1912
A work of art is never beautiful by decree, objectively and for all. Hence criticism is useless, it exists only subjectively, for each man separately, without the slightest character of universality… Dada was born of a need for
The mutual influence of form and colour now becomes clear. A yellow triangle, a blue circle, a green square, or a green triangle, a yellow circle, a blue square – all these are different and have different spiritual values.
F.T. Marinetti, Futurism 1909
1.
We intend to sing the love of danger, the habit of energy and fearlessness.
2.
Courage, boldness, and rebellion will be the essential elements in our poetry.
3.
Walter Gropius, Bauhaus 1919
MANIFESTOS
Conceptual Art 1967
Discourses VII, 1769
I wished you to be persuaded, that success in your art depends almost entirely on your own industry; but the industry which I principally recommend, is not the industry of the hands, but of the mind… We may go so far as to assert, that a painter stands in need of more knowledge than is to be picked off his pallet, or collected by looking on his model, whether it be in life or in picture. He can never be a great artist, who is grossly illiterate… He ought to know Sir Joshua Reynolds PRA, Discourses VII, 1769
Gilbert & George, Pop Art/
Sir Joshua Reynolds PRA,
Tristan Tzara, Dada 1918
Wassily Kandinsky, Bauhaus 1912
The following points in no way relate to aesthetic fantasies or a striving for fashionable effects, but concern architectural facts that imply an entirely new kind of building, from the dwelling house to palatial edifices… The age of the architects is coming.
Le Corbusier, Modernism 1926
1. We intend to sing the love of danger, the habit of energy and fearlessness. 2. Courage, boldness, and rebellion will be the essential elements in our poetry. 3. Up to now, literature has extolled a contemplative stillness, rapture and reverie. We intend to glorify aggressive action, a restive wakefulness, life at the double, the slap and the punching fist.
MANIFESTOS independence, of a distrust toward unity. Those who are with us
preserve their freedom. We recognize no theory. Le Corbusier, Modernism 1926
Walter Gropius, Bauhaus 1919
The following points in no way relate to aesthetic fantasies or a striving for fashionable effects, but concern architectural facts that imply an entirely new kind of building, from the dwelling house to palatial edifices… The age of the architects is coming.
Architects, sculptors, painters – we all must return to craftsmanship! For there is no such thing as “art by profession”. There is no essential difference between the artist and the artisan.
The artist is an exalted artisan.
Hierarchy is added to the text.
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Branding Manifestos
Font Type I wanted a type face that was san serif, bold, fun and has variation. Futura was the right choice for this poster because it has different type styles that can help add hierarchy and emphasis to different parts of the text as well as being san serif. It also looks great when it is used as a display type.
Futura
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Aa Bb Cc Dd Ee Ff Gg Hh Ii Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Vv Ww Xx Yy Zz
26
C:0 M:0 Y:0 K:100 Transparency: 75% C:100 M:100 Y:100 K:100 Tint: 50
C:10 M:7 Y:7 K:0 Transparency: 75%
C:16 M:98 Y:94 K:5
C:0 M:0 Y:0 K:100 Transparency: 75%
C:33 M:36 Y:93 K:6
Color Choices While choosing colors for the poster I wanted colors that would add a Bold, fashionable look and feel to the poster. Red, white and black are a classic combination but adding a third color, such as the gold added the extra spark I was looking for. These colors added a great combination and it helped create focal points.
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Iterations
The following points in no way relate to aesthetic fantasies or a striving for fashionable effects
We intend to sing
and to pay heavily for this privilege.
A work of art is never beautiful by decree, objectively and for all. Hence criticism is useless, it exists only subjectively, for each man separately, without the slightest character of universality…
4. The Lord chisels still, so don’t
Dada was born of a need for independence, of a distrust toward unity. Those who are with us preserve their freedom. We recognize no theory.
groomed, relaxed, friendly, polite and in complete control.
2.Make the world believe in you 3.Never worry, assess, discuss or criticize but remain quiet respectful and calm.
The mutual influence of form and colour now becomes clear. A yel-
low triangle, a blue circle, a green square, or a green triangle, a yellow circle, a blue square – all these are
different and have different spiritual values.
Architects, sculptors, painters – we all must return to craftsmanship! For there is no such thing as “art by profession”. There is no essential difference between the artist and the artisan.
The artist is an exalted artisan.
I wished you to be persuaded, that success in your art depends almost entirely on your own industry; but the industry which I principally recommend, is not the industry of the hands, but of the mind… We may go so far as to assert, that a painter stands in need of more knowledge than is to be picked off his pallet, or collected by looking on his model, whether it be in life or in picture. He can never be a great artist, who is grossly illiterate… He ought to know something concerning the mind, as well as a great deal concerning the body of man.
4. The Lord chisels still, so don’t
Dada was born of a need for independence, of a distrust toward unity. Those who are with us preserve their freedom. We recognize no theory.
1. Always be smartly dressed, well
The mutual influence of form and colour now becomes clear. A yel-
groomed, relaxed, friendly, polite and in complete control.
2.Make the world believe in you 3.Never worry, assess, discuss or criticize but remain quiet respectful and calm. leave your bench for long.
low triangle, a blue circle, a green square, or a green triangle, a yellow circle, a blue square – all these are
different and have different spiritual values.
Architects, sculptors, painters – we all must return to craftsmanship! For there is no such thing as “art by profession”. There is no essential difference between the artist and the artisan.
The artist is an exalted artisan.
I wished you to be persuaded, that success in your art depends almost entirely on your own industry; but the industry which I principally recommend, is not the industry of the hands, but of the mind… We may go so far as to assert, that a painter stands in need of more knowledge than is to be picked off his pallet, or collected by looking on his model, whether it be in life or in picture. He can never be a great artist, who is grossly illiterate… He ought to know something concerning the mind, as well as a great deal concerning the body of man. Sir Joshua Reynolds PRA, Discourses VII, 1769
MANIFESTOS
Sir Joshua Reynolds PRA, Discourses VII, 1769
MANIFESTOS
28
and to pay heavily for this privilege.
1.
concern architectural facts that imply an entirely new kind of building, from the dwelling house to palatial edifices… The age of the architects is coming.
Walter Gropius, Bauhaus 1919
leave your bench for long.
Walter Gropius, Bauhaus 1919
Wassily Kandinsky, Bauhaus 1912
1. Always be smartly dressed, well
Tristan Tzara, Dada 1918
Gilbert & George, Pop Art/Conceptual Art 1967
boldness, and the love of danger, rebellion will be the the habit of energy essential elements and fearlessness. in our poetry.
2.
Courage, We intend to sing boldness, and the love of danger, rebellion will be the the habit of energy essential elements and fearlessness. in our poetry.
Gilbert & George, Pop Art/Conceptual Art 1967
1.
concern architectural facts that imply an entirely new kind of building, from the dwelling house to palatial edifices… The age of the architects is coming.
A work of art is never beautiful by decree, objectively and for all. Hence criticism is useless, it exists only subjectively, for each man separately, without the slightest character of universality…
Up to now, literature has extolled a contemplative stillness, rapture and reverie. We intend to glorify aggressive action, a restive wakefulness, life at the double, the slap and the punching fist.
Wassily Kandinsky, Bauhaus 1912
F.T. Marinetti, Futurism 1909
2.Courage,
The following points in no way relate to aesthetic fantasies or a striving for fashionable effects, but
The following points in no way relate to aesthetic fantasies or a striving for fashionable effects, but
Tristan Tzara, Dada 1918
Up to now, literature has extolled a contemplative stillness, rapture and reverie. We intend to glorify aggressive action, a restive wakefulness, life at the double, the slap and the punching fist.
Le Corbusier, Modernism 1926
3.
3.
Le Corbusier, Modernism 1926
F.T. Marinetti, Futurism 1909
Manifestos
I wished you to be persuaded, that success in your art depends almost entirely on your own industry; but the industry which I principally recommend, is not the industry of the hands, but of the mind… We may go so far as to assert, that a painter stands in need of more knowledge than is to be picked off his pallet, or collected by looking on his model, whether it be in life or in picture. He can never be a great artist, who is grossly illiterate… He ought to know something concerning the mind, as well as a great deal concerning the body of man.
Dada was born of a need for independence, of a distrust toward unity. Those who are with us preserve their freedom. We recognize no theory.
F.T. Marinetti, Futurism 1909
all these are different and have different spiritual values.
a yellow circle, a blue square –
The following points in no way relate to aesthetic fantasies or a striving for fashionable effects, but concern architectural facts that imply an entirely new kind of building, from the dwelling house to palatial edifices… The age of the architects is coming.
are different and have different spiritual values.
a green square, or a green triangle,
Wassily Kandinsky, Bauhaus 1912
yellow triangle, a blue circle, a green square, or a green triangle, a yellow circle, a blue square – all these
The mutual influence of form and colour now becomes clear. A yellow triangle, a blue circle,
I wished you to be persuaded, that success in your art depends almost entirely on your own industry; but the industry which I principally recommend, is not the industry of the hands, but of the mind… We may go so far as to assert, that a painter stands in need of more knowledge than is to be picked off his pallet, or collected by looking on his model, whether it be in life or in picture. He can never be a great artist, who is grossly illiterate… He ought to know something concerning the mind, as well as a great deal concerning the body of man.
Sir Joshua Reynolds PRA, Discourses VII, 1769
a striving for fashionable effects The mutual influence of form and colour now becomes clear. A
The artist is an exalted artisan.
Gilbert & George, Pop Art/Conceptual Art 1967
Walter Gropius, Bauhaus 1919
The artist is an exalted artisan.
Dada was born of a need for independence, of a distrust toward unity. Those who are with us preserve their freedom. We recognize no theory.
Tristan Tzara, Dada 1918
A work of art is never beautiful by decree, objectively and for all. Hence criticism is useless, it exists only subjectively, for each man separately, without the slightest character of universality…
1.
Architects, sculptors, painters – we all must return to craftsmanship! For there is no such thing as “art by profession”. There is no essential difference between the artist and the artisan.
We intend to sing the love of danger, the habit of energy and fearlessness.
Architects, sculptors, painters – we all must return to craftsmanship! For there is no such thing as “art by profession”. There is no essential difference between the artist and the artisan. Wassily Kandinsky, Bauhaus 1912
2.
Courage, We intend to sing boldness, and the love of danger, rebellion will be the the habit of energy essential elements and fearlessness. in our poetry.
1.
1. Always be smartly dressed, well groomed, relaxed, friendly, polite and in complete control. 2.Make the world believe in you and to pay heavily for this privilege. 3.Never worry, assess, discuss or criticize but remain quiet respectful and calm. 4. The Lord chisels still, so don’t leave your bench for long.
2.
Courage, boldness, and rebellion will be the essential elements in our poetry.
Up to now, literature has extolled a contemplative stillness, rapture and reverie. We intend to glorify aggressive action, a restive wakefulness, life at the double, the slap and the punching fist.
A work of art is never beautiful by decree, objectively and for all. Hence criticism is useless, it exists only subjectively, for each man separately, without the slightest character of universality…
Up to now, literature has extolled a contemplative stillness, rapture and reverie. We intend to glorify aggressive action, a restive wakefulness, life at the double, the slap and the punching fist.
3.
Walter Gropius, Bauhaus 1919
F.T. Marinetti, Futurism 1909
3.
Le Corbusier, Modernism 1926
The following The following points in no way points in no way relate to aesthetic fantasies or relate to aesthetic a striving for fashionable fantasies or effects The following points in no way relate to aesthetic fantasies or a striving for fashionable effects, but concern architectural facts that imply an entirely new kind of building, from the dwelling house to palatial edifices… The age of the architects is coming.
MANIFESTOS
29
F.T. Marinetti, Futurism 1909
1. Always be smartly dressed, well groomed, relaxed, friendly, polite and in complete control.
A work of art is never beautiful by decree, objectively and for all. Hence criticism is useless, it exists only subjectively, for each man separately, without the slightest character of universality…
MANIFESTOS
Wassily Kandinsky, Bauhaus 1912
a yellow circle, a blue square –
3. Never worry, assess, discuss or criticize but remain quiet respectful and calm.
The artist is an exalted artisan.
Walter Gropius, Bauhaus 1919
Architects, sculptors, painters – we all must return to craftsmanship! For there is no such thing as “art by profession”. There is no essential difference between the artist and the artisan.
4. The Lord chisels still, so don’t leave your bench for long. Gilbert & George, Pop Art/Conceptual Art 1967
30
all these are different and have different spiritual values.
2.Make the world believe in you and to pay heavily for this privilege.
green square, or a green triangle,
Dada was born of a need for independence, of a distrust toward unity. Those who are with us preserve their freedom. We recognize no theory.
yellow triangle, a blue circle, a
The following points in no way relate to aesthetic fantasies or a striving for fashionable effects, but concern architectural facts that imply an entirely new kind of building, from the dwelling house to palatial edifices… The age of the architects is coming.
I wished you to be persuaded, that success in your art depends almost entirely on your own industry; but the industry which I principally recommend, is not the industry of the hands, but of the mind… We may go so far as to assert, that a painter stands in need of more knowledge than is to be picked off his pallet, or collected by looking on his model, whether it be in life or in picture. He can never be a great artist, who is grossly illiterate… He ought to know something concerning the mind, as well as a great deal concerning the body of man.
We intend to sing the love of danger, the habit of energy and fearlessness.
I wished you to be persuaded, that success in your art depends almost entirely on your own industry; but the industry which I principally recommend, is not the industry of the hands, but of the mind… We may go so far as to assert, that a painter stands in need of more knowledge than is to be picked off his pallet, or collected by looking on his model, whether it be in life or in picture. He can never be a great artist, who is grossly illiterate… He ought to know something concerning the mind, as well as a great deal concerning the body of man.
The mutual influence of form and colour now becomes clear. A
all these are different and have different spiritual values.
a yellow circle, a blue square –
1.
Tristan Tzara, Dada 1918
a green square, or a green triangle,
Wassily Kandinsky, Bauhaus 1912
The mutual influence of form and colour now becomes clear. A yellow triangle, a blue circle,
2.
Courage, boldness, and rebellion will be the essential elements in our poetry.
Le Corbusier, Modernism 1926
The artist is an exalted artisan.
Walter Gropius, Bauhaus 1919
Architects, sculptors, painters – we all must return to craftsmanship! For there is no such thing as “art by profession”. There is no essential difference between the artist and the artisan.
The following points in no way relate to aesthetic fantasies or a striving for fashionable effects
The following points in no way relate to aesthetic fantasies or a striving for fashionable effects , but concern architectural facts that imply an entirely new kind of building, from the dwelling house to palatial edifices…The age of the architects is coming.
1.
Dada was born of a need for independence, of a distrust toward unity. Those who are with us preserve their freedom. We recognize no theory.
2.
Courage, We intend to sing boldness, and the love of danger, rebellion will be the the habit of energy essential elements and fearlessness. in our poetry.
A work of art is never beautiful by decree, objectively and for all. Hence criticism is useless, it exists only subjectively, for each man separately, without the slightest character of universality…
F.T. Marinetti, Futurism 1909
Up to now, literature has extolled a contemplative stillness, rapture and reverie. We intend to glorify aggressive action, a restive wakefulness, life at the double, the slap and the punching fist.
extolled a contemplative stillness, rapture and reverie. We intend to glorify aggressive action, a restive wakefulness, life at the double, the slap and the punching fist.
Sir Joshua Reynolds PRA, Discourses VII, 1769
The following points in no way relate to aesthetic fantasies or a striving for fashionable effects 3.
3. Up to now, literature has
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Poster Design
Time Problem
Using an small object, three colors and text, create a poster that displays the object in a simplified version using light and shadow to create a redux drawing of the object.
Solution
I picked a clock because it has nice curves and it can create nice shadows and highlights, I used bold contrasting colors to bring life to the poster.
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Color Research Time
Colr Inspiration For the project in order fot their to be enough contrast between the shadows and light areas of the redux drawing choosing colors with high contrast and boldness was necessary.
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Photos/Sketches Time
Object I chose a clock because I liked the curves it had and the shadows it created. I took various pictures to get the right angle of the clock to create an interesting composition.
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37
Iterations
Time
Overall style After deciding on the angle and drawing the clock, it was time to play with color. First we had to just use black and white to see the difference between negative and positive space and get the important parts of the clock to make it abstract but still identify it as a clock.
o move on the past does harm ake illusions ckly become disillusioned. ow what has happened, u choose not to know. onder what made you believe, made you trust, ind it and won’t let it go. mes an addiction, tion. gainst it, u shall lose. se deep in you, ant it to be real. hurt, pared. n’t back out.
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You think you get it.. And what hurts the most is that one day you will go through the same thing with someone else you will love the same way you will do and say the same things you will chase them and they will not chase you back but right now, you just don’t get it but one day you will, that i promise you, everything that you have caused will find you and you will remember this moment and you will finally understand that life is like that Nothing more. Nothing less. Life is infinite
Time to move on the past does harm you make illusions but quickly become disillusioned. You
Infinite
Time to move on the past does harm you make illusions but quickly become disillusioned. You know what has happened, but you choose not to know. You wonder what made you believe, what made you trust, You’ll find it and won’t let it go. It becomes an addiction, a devotion. Fight against it, and you shall lose. Because deep in you, you want it to be real. It shall hurt, be prepared. You can’t back out.
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Redesign App Design
311 Makeover Problem
Redesign the exsiting 311 App, changing its flaws and making it easier for the user to report problems.
Solution
Creating a simple navigtion of the app, and using simple icons the user can easily report their issues to the 311 app without having difficulties with the process.
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Redesign 311 App 311 Makeover
Redesigning for a purpose The current 311 App. has some flaws that prevent the user from wanting to use the App.. Redesigning the App. will help users easily navigate through the process of reporting an issue in their neighborhood, as well as increasing the usage making San Francisco a beautiful place for both residents and tourist.
44
SF 311 SF 311 Info Search
Events in SF Muni Info Healthy SF City Observe Holidays Explore SF311 Data Parkin Meter Enforcement Schedule Explore SF311 Data
Report
45
Research
311 Makover
Services are divided into main categories with, but it is lacking in hierarchy, since the typeface and type size are similar.
The user can tap on a icon of the recent request for more information. This layout is simple to follow, but using catergories depending on the problem would helo organize the icons.
46
Home screen is simple and straight forward, using icons to display the different actions.
Map is very interactivem and fast, having the app track the uers location is helpful to be perise on where the issue is located.
Sumbmitting a requesst button is located on the top right corner of the app, allowing the uer to review the informatio they have provided.
Few options are given at the submit request screen. The object ID should have a description, since not every user will know what it is.
To add a photo option on request is convinient for the user since it gives the user two options, to upload or to take a picture.
This screen provided the user with links to more infomation, it is listed in alphabetical order but the bullet point list make the screen less attractive.
The app shows the user all the information they provided before sumbmiting their request. The screen is simple and straigth forward with.
Including the date, time and location are helpful for the user, but the blue underlined links are hard to read, with the typeface the app has chosen.
commuters
students
workers
full time
part time
teachers
residence students tourist community orgs.
schools
employees
homless neighboors
business
community
owners
non-profits
library
sh
ar
ng
i
hospitals
animals
city environment
environment
311 app reporter
benefiting
respo ndi ng/ up da tin g
in rt po re g
clean up crew
ep a
r
311 center
ir
city services
parks & Rec
muni
parking
city agencies
delegating
311 management
marketing
city major
STMTA gu re t la
e
DPW
health human services
city dept. tourism
police
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Icons/Images
311 Makover
Icons Simple Icons where used to make it easy for the user to navigate through the 311 app.
48
Bramding 311 Make Over
C:0 M:0 Y:0 K:100 Transparency: 75%
Color choices Color choices where inspire by the San Francisco’s golden gate bridge and the red and gold from the San Francisco’s football team. Compare to the blue color the app originally has, these colors give the app and the user a feeling of being in the city. C:0 M:0 Y:0 K:100 Transparency: 75%
C:0 M:0 Y:0 K:100 Transparency: 75%
C:0 M:0 Y:0 K:100 Transparency: 75%
C:0 M:0 Y:0 K:100 Transparency: 75%
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Final Layouts 311 Make Over
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SF 311 SF 311 Info Search
Events in SF Muni Info Healthy SF City Observe Holidays Explore SF311 Data Parkin Meter Enforcement Schedule Explore SF311 Data
Report
52
SF 311 My Profile
My Request
Alerts
vestibulum vestibu vestibulum
Information
Contact
vestibulum vestibu vestibulum
Report
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App Design
Word Up Problem
Design a quantified self app.
Solution
Word Up will help parents keep track of their baby’s word learning development with an easy to use step by step App. that tracks words that the baby learns over time. It has an easy navigation making it simple and practical for even the busiest of parents
55
Research/Competetive Audit Word Up
Baby app Research Running a competetive audit on other baby apps I found that most use lots of colors and they have easy navigation. I wanted to incorporate those features to my design. But I also notice that some apps were too busy and had to many options, and that was something I wanted to avoid by creating a simple clean layout with easy navigation.
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Sketches 311 Make Over
57
Iterations
Word Up
ord up
Baby’s Info B
A
Goals E
C
Progress
Stories
58
D
F
Enter Data
Transfer Data
G
59
User Experience Word Up
60
Final Design Word Up
Name of App with Logo
Soft Pastel Colors
Home Screeb Includes Baby Blocks to Display Menu Options
61
Add Babt Photo
Basic Baby Information
Photo Frame Shape Like a Baby Block
Displays Multiple Baby Profiles
Option to Add More Profiles
62
Different Data Options
Enter Words Manually
Option to Choose Baby Picture
Option to Save Information
Home Button Edit information 63
Picture of Baby Progress Blocks
64
Easy Navigation
Chart Showing Progress
Option to view different profiles of babies
Share on Social Media
Picture of Baby Enter Numerical Data
Display Data Into Charts
Different Pastel Colors to Identify Different Goals
Edit Data
Edit Baby’s Profile
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Links back to home page
Choose from feature stories
Search available stories
Search through available stories
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Menu Design
Vive Les Bonbons Problem
Design a menu for a restaurant.
Solution
I design a simple menu for a French Cafe using lots of icons of the different menu options so customers can get an idea of what the item is if they have never tasted it
69
Inspiration
Bonbons
Bonbons I wanted to give my cafe menu design an organic, fun hand drawn feel. I found images that have created their menus using hand drawn menu options. I decided to create my drawings using water colors.
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Website Design
Nova Problem
Design a website, to learn how to create a multipage site and navigation through a site.
Solution
Design a bohemian jewelry website that sells hand made jewelry as well as shows users how to create their own jewelry with easy step by step tutorials.
77
Inspiration
Nova
Jewelery Website Hand made jewelery is a fun hobby so creating a website that sells all the materials needed as well as selling already made jewelry will give those individuals with the love for bohemian style a place to find all their needs to create beautiful jewelery
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Logo
Site Name
Home
About
Search
Gallery
Tutorials
Wireframes
Contact
Nova Logo
Site Name
Slide Show
Home
About
Gallery
Search
Tutorials
Contact
About FAQ’s
Shipping
Return Policy
New Tutorials
Our Story
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ac tincidunt dolor. Vivamus eu ornare quam. Mauris convallis dolor sem, eu ornare nibh pellentesque id. Ut rhoncus pharetra arcu, in sodales lacus ornare at. Integer elementum ipsum magna, vel pharetra massa auctor eu. Aliquam nisl magna, fermentum in elit et, commodo porttitor sem. Sed nec lectus nisl. Curabitur vel rhoncus orci. Praesent commodo sollicitudin blandit. Sed ac ex
Social Media What We do Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ac tincidunt dolor. Vivamus eu ornare quam. Mauris convallis dolor sem, eu ornare nibh pellentesque id. Ut rhoncus pharetra arcu, in sodales lacus ornare at. Integer elementum
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Logo The website has hands on tutorials, the Logo should show that hand made feel, so I decided not to use an existing type face but hand write and draw the logo.
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The colors of Nova Noca is a bohemian jewelery website to create that style I decided to use colors that are typical in the bohemian style. Creating a fun style with bold and soft colors.
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Photography Nova
Imagery The images chosen for this website are hand mad and colorful to help keep the bohemian style. Images also include step by step on how to create some of the jewelry form the tutorials.
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Final Design Nova
Final Website For the final design layouts I kept it clean using different colors to add that bohemian style plus helping the user know what page they are on with the different colors on the menu bar. It is easy to navigate and find exactly what the user needs to create the DIY jewelry.
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Running Dry
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Environment
Running Dry
Californians are living through a slow-motion natural disaster, a four-year drought that is combining with record heat to challenge the state in unprecedented ways.
How the drought is forging a new California
By Carolyn Lochhead
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The drought has brought California a decreased in crop production. Farmers are not able to feed both their families and thousands more with the small harvest they were able to produce.
At the height of the Dust Bowl years of the 1930s, 5.7 million people lived in California. We now number nearly 40 million, our lives made possible by cheap, abundant water. But now the landscape is changing, nowhere more so than in the Central Valley, where the competition for water between farms, nature and cities and towns is direct and acute. Reported over two months this spring, these stories show a California
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Environment
Her garden is now dust
struggling with a relentless new reality whose dimensions are just beginning to come into view. EAST PORTERVILLE, Tulare County — Yolanda Serrato remembers the exact moment her tap went dry. It was 11 months ago. Serrato, 55, stood watering her lawn and palm trees around the home she and her husband bought in East Porterville, the harvest of a life’s work in the vineyards of Tulare County.
Their water came from a 60-foot well.Neighbors had already run out of water. But Serrato wasn’t worried. “I had a lot of pressure,” she said. “I thought, ‘I’m not going to run out of water.’ So I was watering my yard. My yard was green. In July, it was green, green. And all of a sudden, just air started to come out of the hose.” Disbelief ensued. Then panic. Then an awful new reality: Bathing from buckets hauled from outside. Family
visits to Burger King restrooms. The impossibility of financing a deeper well, the hopelessness of selling a house without water. Her garden is now dust. “Go to your house and turn off your water valve,” Serrato said. “You won’t last a day.” In the epic drama of California’s drought — the end of lawns, the end of fish, the end of farms — the one bright certainty is that California will never actually run out of water.
Maybe that’s true in the abstract, but water gets specific very fast when it’s your hose. As water grows scarcer, Californians must decide how to parcel out a shrinking inheritance. There will always be some water. How much is unknown. How it’s divided has consequences.
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Billions gallons of water used everyday
Pointing Fingers
38 Billion gallons of water used per day in CA
23 Billion gallons of water used for irrigation per day in CA
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Billion gallons of water used in the Public Supply each day in CA
Gallons of water used per person each day in CA
California is showing what climate change looks like, drier and hotter than anything modern humans have experienced. The four-year drought is the worst in the instrument record, and by tree-ring and other measurements, the worst in 1,200 years. Under the drought’s relentless force, the conflict among the state’s three primary water users — farms, cities and nature — is intensifying. Something has to give, and it is.Species are going extinct. Farmers are draining aquifers to stay in business. Thousands of people have lost their water sources — in Tulare County alone, officials report, 1,244 households’ wells had run dry by mid-May.Centurieslong mega-droughts of the Middle Ages are a preview of what’s to come, scientists say, giving pause to vague sureties that California will figure out a way, as it always has. “I think it’s scary,” said John Holdren, President Obama’s top science adviser. “There are some folks who are writing about this and saying, ‘You know we’ve always adjusted, we will adjust, it’ll be fine.’ But those adjustments don’t happen automatically, and they’re not cost-free.”
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California engineered its way into existence, taking water from the wet north and delivering it to the drsouth through a maze of dams and aqueducts. That plumbing supports more people and a vastly bigger economy than when it was put together in the last century. With guarantees of water from that plumbing drying up, Californians are furiously draining groundwater, the state’s buffer against catastrophe. Jay Famiglietti, a senior water scientist with NASA’s Jet Propulsion Laboratory, says satellite measurements show aquifers declining at a “frightening” speed. How much water is left in the aquifers, no one knows. But “it’s very difficult for people to even perceive that there’s a problem,” Famiglietti said — not when you look outside “and there’s plenty of green and water’s still flowing from the taps.”
The priciest water in California is no more than a penny a gallon. Primitive markets often are unable to send water from where it is squandered to where it is desperately needed. Water is being wasted to the sea, farmers say, as if rivers are not supposed to reach the ocean. What by all accounts is truly being wasted is the wastewater of coastal cities like San Francisco, whose residents use pure Sierra runoff to flush their toilets. “We discharge 1.5 million acre-feet of wastewater into the ocean,” said
Lester Snow, executive director of the nonprofit Water Education Foundation. “I resist the idea that the way we can better hose off our sidewalks in our cities is by taking agriculture out of production.”
Thousands of people have lost their water sources Environment
New World
A journey through the drought’s epicenter in the Central Valley turns up cliches and contradictions, and assumptions that someone else’s sacrifices will solve the problem. Some blame almond trees, which farmers are planting in abundance, saying each nut consumes a gallon of water. Yet presumably less wicked delicacies such as navel oranges do not spring from dry dirt. Nothing does. A glass of Chardonnay requires 18 gallons to produce, a cheeseburger nearly 700 gallons, the Sunday paper about 80.
The California Drought’s Lessons for Food Security By Ken Sofer
Despite the arrival of increased rain and snow from El Niño this winter, California enters the fifth straight year of its worst drought in 1,200 years. The drought has been especially acute in the state’s Central Valley, which ranges from extreme to exceptional drought. With its fer tile soil, moderate climate, and unparalleled irrigation system, the Central Valley is one of the most productive agricultural regions on the planet, producing nearly all of America’s almonds, olives, walnuts, and pistachios; the vast majority of its grapes, strawberries, avocados, carrots, tomatoes, and lettuce; and $13.1 billion wor th of milk and cattle. As a result of the drought, California’s 39 million residents are competing for fewer available
Environment
water resources. Water prices have spiked, increasing tenfold in some areas. The drought and the subsequent increased cost of water have led to declines in agricultural production across the state. According to the U.S. Depar tment of Agriculture, production of oranges 9%, avocados down 13%, garlic down 6%, romaine lettuce 15%, and olives 29% in down
2014—the most recent year on record—compared with the previous three-year average. The drought
Water is a necessity
cost California’s farmers $1.5 billion in 2014 alone due to the combination of revenue losses from lower production and additional pumping costs.
Dying Fish Misguided environmentalists worried about the endangered delta smelt are forcing farmers to fallow fields, politicians insist, but a lengthening line of bigger and lovelier fish like salmon and sturgeon are dying alongside the loathsome minnow that farmers blame for their woes. “If the smelt goes extinct,” said UC Davis fish biologist Peter Moyle, “you have five other listed fish that will
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just move up the queue.” He counts 60 species of native California fish that may soon be eligible for listing as endangered or threatened. City dwellers say farmers should not be farming a desert, but do not suggest that the Bay Area be relocated somewhere wetter. Farmers say they have made the desert bloom to feed the nation, but that desert was once a vast seasonal wetlands and
prairie, remembered in books as “the American Serengeti” before its water was cut off.
Cities Sprawl Agriculture’s permanent tree and vine crops are blamed for “hardening” water demand because they cannot be fallowed during droughts. But lying in plain sight is the biggest permanent
crop of all: people in burgeoning cities sprawling over floodplains and foothills, with plans for more. Highway 99 runs like a Maginot Line through Modesto, where California Farm Bureau President Paul Wenger and others battle to keep the malls and subdivisions from spilling over to the prime farmland, including his walnut groves.“Once there’s houses on it, they’re going to have water,”
Wenger said. “Those people expect water to come out of their tap.” Yolanda Serrato was once like everyone else in such houses, taking for granted that the tap would always provide. Now her water comes from a tank hooked up to her house’s system, and she speaks with newfound scorn of a neighbor who is “always washing the cement with the hose. She has a really big well. She thinks she’s not going to
run out of water like we are.”Serrato refused to believe, against all evidence, that her well could go dry. She didn’t know the name of the Tule River that it tapped. Both are now dry, and she has discovered the one uncontested truth of an arid land: “Water. It’s a necessity.”Most Californians are still standing where she was with her hose last summer.
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