SHEA SJOBERG • FALL 2015 • PORTFOLIO
S H E A S J O B E RG I am a San Francisco based graphic designer. I will be graduating from the Design and Industry program at San Francisco State University in Spring 2016. I have experience working as an in house designer at a small on line clothing company and a graphic design intern at a successful San Diego marketing agency MJE Marketing. I am currently employed as a Graphic Designer by the Liberal and Creative Arts College at SF State on the communications team. Through my experience working as a designer at each of these unique companies I have learned office etiquette, professional presentation skills, and most importantly, how to work successfully as a team.
CONTENTS Morrison Concert Series: Branding
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Moke Hill Music Festival: Poster
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Coldsummer: Branding
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Aqua Surf Shop: Branding
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Use Your Words: Book
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Peter Saville Interview: Book
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Calligraphy on Windows: Calligraphy
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BRANDING • PRINT
M O R R I SO N CO N CE R T S E R I E S This is a branding system that I created for San Francisco State University’s 60th Annual Morrison Artist Series. The Morrison Artist Series consists of nine concerts of varying artists. This is a brand identity for the season consisting of a few different sized posters, a program template, and a postcard. The copy and images of the pieces will change, but the layout and branding will stay the same from concert to concert.
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Brainstorm. CLASSICAL CONTEMPORARY MUSIC CLASSY REVITALIZE REVAMP CONCERT SOUND WAVES SFSU TRADITION COMMUNITY LIBERAL AND CREATIVE ARTS
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POSTER
M O K E H I LL M U S IC F E STIVAL The Moke Hill Music Festival is a small festival in the foothills of California, that was marketed in its surrounding urban cities. Nature engulfs the small town, and it was a necessary design choice to include this feeling. The idea behind this poster was to create a “folkie small town� feel while still being contemporary and clean with design.
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Brainstorm. MUSIC CALIFORNIA FOOTHILLS FESTIVAL SMALL TOWN CONCERT MOUNTAINS SCENIC ANNUAL EVENT COMMUNITY
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BRANDING
CO LDS U M M E R My work for Coldsummer included a brand identity, a line of t-shirts, and a customized typeface. Coldsummer is a street-wear clothing and lifestyle brand out of Los Angeles, California. Their identity reflects skateboard and street culture.
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Brainstorm. STREET WEAR ART COMMUNITY SKATEBOARDING SAN FRANCISCO LOS ANGELES BLACK AND WHITE PHOTOGRAPHY YOUNG FASHION STYLE SMALL SHOP HANDMADE
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M OO D BOAR D
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REBRANDING
AQ UA S U R F S H O P R E B R AN D This is a conceptual brand identity for a local San Francisco surf shop. Aqua Surf Shop is down the street from my house, and a popular destination for local surfers in the bay area to purchase surf gear, clothing, and more. The shop recently moved to a new location that gets much more foot traffic. Along with the move, they redesigned the way their shop interior looks. The shop is now trendy, and well designed, but their logo is still dated and clunky—hence my conceptual rebrand.
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Brainstorm. SUNSET DISTRICT BIG WAVE SURFING SAN FRANCISCO OCEAN BEACH MARINE OCEAN INDEPENDENT CLEAN LIVING BEACH FASHION JUDAH COMMUNITY TOWN
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M OO D BOAR D
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PREVIOUS LOGO
FULL COLOR LOGO
PRIMARY LOGO
ONE COLOR LOGO
SMALL VERSION ALTERNATE VERSION
PANTONE PINK U
PANTONE YELLOW U
PANTONE 3272 U
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Shop T-Shirt
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Shop sunscreen
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BOOK DESIGN • PHOTOGRAPHY
U S E YO U R WO R DS : AN U R BAN T Y P OG R AP H Y BOO K “Use Your Words” is a pop-up book illustrating typography found in urban settings, mostly in the form of graffiti. The book includes all original pictures taken by myself of work I have found around San Francisco, as well as work that I have been commissioned to do throughout California.
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Brainstorm. GRAFFITI DESIGN FINE ART PAINT PHOTOGRAPHY SCHOOL SURFING LETTERING SUNSET DISTRICT TYPOGRAPHY STICKERS MURALS CALLIGRAPHY
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M o c k- u p O n e . 40
M o c k - u p Tw o . 41
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BOOK REDESIGN
H OW TO TH I N K LI K E A G R E AT G R AP H IC D E S I G N E R This assignment was to choose an interview from the book How to Think Like A Great Graphic Designer, and redesign a small book out of one of the interviews in the text. My interview was with Peter Saville of Pentagram. The short book features the work of Saville, as well as his insdights into the design community.
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Brainstorm. RED WHITE BLACK SPEECH BUBBLES SQUARES MINIMAL CLEAN LESS IS MORE PSYCHEDELIC CRAFTSMANSHIP GALLERY PETER SAVILLE HANDMADE
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S K E TC H E S
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CALLIGRAPHY • EXPERIENTIAL
CALLI G R AP H Y O N WI N DOWS Hand done calligraphy on the windows of a San Diego art gallery. I was commisioned to write prison statistics in the U.S. on the windows of the gallery for the show opening. The show consisted of artwork done by prisoners while being incarcerated. The goal of my calligraphy on the windows was to entice foot-traffic to stop and read the statistics, as well as enter the gallery.
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PROCESS • FINAL
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