Social Media

• Conceptualize: Branding identity is crucial. Know your audience, cater to their interests, and form the impression that you would like to give the community.

• Diversify: Don’t treat every social media outlet the same way. Tailor your message and approach according to the diff erent platforms and their users.

• Strategize: Write a social media playbook by planning the content and scheduling the timing of your social media posts in advance.

• Interact: Be sure to comment on, like, and share posts that your audience would fi nd interesting. Take the step further and interact with the posts of your followers to make a more engaged community.

• Engage: Learn how to engage your audience by asking questions and developing campaigns focused on creating value for your followers. Engagement is not counted as likes and follows but as comments and shares.

• Analyze: Refl ect on the performance of each project. What worked and what didn’t? Consider using qualtrics to create involvement surveys for in-depth feedback. Be sure to keep track of these changes.

20%

SELF-PROMOTIONAL • Plan, write, and publish posts • Create original graphics • Start conversations and inform

80%

SHARING & RESPONDING • Post text, photos, videos, news, and information • Respond to conversations • Off er tips and suggestions • Monitor related tags and keywords • Outreach to other related organizations • SHARE CONTENT!

BEST TIMES TO POST

• The best times to post to Facebook are Wednesday at 11 AM and 1 PM. • Wednesday is the best day to post on Facebook. • The safest times to post are weekdays from 9 AM–3 PM. • Sunday has the least amount of engagement for Facebook during the week. • Early mornings and evenings, before 7 AM and after 5 PM, have the least amount of engagement per day.

• Best times to post on Instagram: Wednesday at 11 AM and Friday at 10–11 AM. • Wednesday is the overall best day to post to Instagram • Most consistent engagement: Tuesday through Friday, 10 AM–3 PM. • Worst day: Sunday receives the least amount of engagement on Instagram • Lowest engagement: Occurs during late night and early morning from 11 PM–3 AM.

• The best times to post on Twitter are Wednesday at 9 AM. and Friday at 9 AM. • Tuesday and Wednesday are the best days to post on Twitter. • The safest times to post are Monday through Friday from 8 AM–4 PM. • Saturday gets the least engagement. • Times to avoid that get the lowest engagement are every day from 10 PM–4 AM.