SOCIAL MEDIA
STRATEGY
• Conceptualize: Branding identity is crucial. Know
20%
your audience, cater to their interests, and form the impression that you would like to give the community.
• Diversify: Don’t treat every social media outlet the
same way. Tailor your message and approach according to the different platforms and their users.
• Strategize: Write a social media playbook by planning the content and scheduling the timing of your social media posts in advance.
SELF-PROMOTIONAL • • •
Plan, write, and publish posts Create original graphics Start conversations and inform
• Interact: Be sure to comment on, like, and share posts
80%
that your audience would find interesting. Take the step further and interact with the posts of your followers to make a more engaged community.
• Engage: Learn how to engage your audience by asking
questions and developing campaigns focused on creating value for your followers. Engagement is not counted as likes and follows but as comments and shares.
• Analyze: Reflect on the performance of each project.
What worked and what didn’t? Consider using qualtrics to create involvement surveys for in-depth feedback. Be sure to keep track of these changes.
SHARING & RESPONDING • • • • • •
Post text, photos, videos, news, and information Respond to conversations Offer tips and suggestions Monitor related tags and keywords Outreach to other related organizations SHARE CONTENT!
Elizabeth Arens for Sprout Social, Best times to post on social media for 2019
BEST TIMES TO POST •
The best times to post to Facebook are Wednesday at 11 AM and 1 PM.
•
Best times to post on Instagram: Wednesday at 11 AM and Friday at 10–11 AM.
•
The best times to post on Twitter are Wednesday at 9 AM. and Friday at 9 AM.
•
Wednesday is the best day to post on Facebook.
•
Wednesday is the overall best day to post to Instagram
•
•
The safest times to post are weekdays from 9 AM–3 PM.
•
•
•
Sunday has the least amount of engagement for Facebook during the week.
Most consistent engagement: Tuesday through Friday, 10 AM–3 PM.
Tuesday and Wednesday are the best days to post on Twitter.
•
Worst day: Sunday receives the least amount of engagement on Instagram
The safest times to post are Monday through Friday from 8 AM–4 PM.
•
Saturday gets the least engagement.
•
Lowest engagement: Occurs during late night and early morning from 11 PM–3 AM.
•
Times to avoid that get the lowest engagement are every day from 10 PM–4 AM.
•
Early mornings and evenings, before 7 AM and after 5 PM, have the least amount of engagement per day.
2019-20 SGA Leader Guide 49
