UNIT 14 13/11/12
Audiences LESSON OBJS:
Identifying audience groups Identifying audiences we are a part of Identifying ourselves as consumers/audiences.
Audiences Age
Clip 1
Teletubbies
• 0 – 5 years old – Primary audience • Older siblings/ relations – watching with young audience – Secondary audience
Additional/ Unexpected audience • Those who get home in the early hours of the morning – 18 to 25 yrs olds Bright, bold, solid, • Songs to sing, sounds to mimic Eye catching • Cheerful, lively, movement • Costumes, colours • Personified, props, machines have faces, personalities, the sun
Audience Genre
Clip 2
CSI • • • • • • • •
13 and over Adults with interest in crime/thriller – primary Younger teen – secondary Dark colours palette Slick Language Scheduling time Images / content – violent/shocking
News
Broadcast
CSI
Narrow Casting/ Niche Audience
CARGEL Adverts Newspapers/Magazines
Class
Telebubbies
Age
Songs of praise
Religion
Top Gear
Gender
Top boy
Ethnicity
Greenwich Times
Location
Social Occupation Classification A, B, C1, C2, D1, D2, E
Genres
Lifestyles + Occupation
Psychographics Mainstreamers
Aspirers
Succeeders
Reformers
CARGEL
Psychographics
C lass A ge
Mainstreamers
Aspirers
Succeeders
Reformers
R eligion G ender E thnicity L ocation
Mind map
Music
Photo Imaging Publishing
TV
My Media consumption
(Magazines, newspapers, books)
Interactive Media
Film Radio
(Video games and Net)