audiences

UNIT 14 13/11/12

Audiences LESSON OBJS:

Identifying audience groups Identifying audiences we are a part of Identifying ourselves as consumers/audiences.

Audiences Age

Clip 1

Teletubbies

• 0 – 5 years old – Primary audience • Older siblings/ relations – watching with young audience – Secondary audience

Additional/ Unexpected audience • Those who get home in the early hours of the morning – 18 to 25 yrs olds Bright, bold, solid, • Songs to sing, sounds to mimic Eye catching • Cheerful, lively, movement • Costumes, colours • Personified, props, machines have faces, personalities, the sun

Audience Genre

Clip 2

CSI • • • • • • • •

13 and over Adults with interest in crime/thriller – primary Younger teen – secondary Dark colours palette Slick Language Scheduling time Images / content – violent/shocking

News

Broadcast

CSI

Narrow Casting/ Niche Audience

CARGEL Adverts Newspapers/Magazines

Class

Telebubbies

Age

Songs of praise

Religion

Top Gear

Gender

Top boy

Ethnicity

Greenwich Times

Location

Social Occupation Classification A, B, C1, C2, D1, D2, E

Genres

Lifestyles + Occupation

Psychographics Mainstreamers

Aspirers

Succeeders

Reformers

CARGEL

Psychographics

C lass A ge

Mainstreamers

Aspirers

Succeeders

Reformers

R eligion G ender E thnicity L ocation

Mind map

Music

Photo Imaging Publishing

TV

My Media consumption

(Magazines, newspapers, books)

Interactive Media

Film Radio

(Video games and Net)