C
A
R
G
E
CLASS
AGE
RELIGION
GENDER
ETHNICITY
L LOCATION
STRENGTH: Appeals to a concentrated audience, giving local stories, weather reports rather than a national news that may not appeal to them Weakness: People who travel to the region may not want to know what’s going on locally
S.O.C
A Judges, Surgeons, Large Scale directors
B Professionals, Teachers, Lawyers, Doctors
C1
C2
D1
Office managers, Skilled workers
Admin staff, some trade skills
Skilled traders, plumber, electricians
D2 Unskilled traders, labourers, drivers
E Unemployed, pensioners, students
LIFESTYLES SUCCEDERS
MAINSTREAMERS
An audience that has been successful and can buy high end/ expensive products, e.g. High end fashion lines
Mainstreamers are audience that enjoy popular programming, an audience where most people watch it, e.g. X Factor, everyone watches it, prime time television
REFORMERS
ASPIRERS
People who appeal to change, who want to make the world a better place, cleaner e.g. Honda cars
Aspirers are people who aspirer to be like succeders, want what they can’t have, aspirer for more money, and a better lifestyle.