CARGEL and SOC and Lifestyles

C

A

R

G

E

CLASS

AGE

RELIGION

GENDER

ETHNICITY

L LOCATION

STRENGTH: Appeals to a concentrated audience, giving local stories, weather reports rather than a national news that may not appeal to them Weakness: People who travel to the region may not want to know what’s going on locally

S.O.C

A Judges, Surgeons, Large Scale directors

B Professionals, Teachers, Lawyers, Doctors

C1

C2

D1

Office managers, Skilled workers

Admin staff, some trade skills

Skilled traders, plumber, electricians

D2 Unskilled traders, labourers, drivers

E Unemployed, pensioners, students

LIFESTYLES SUCCEDERS

MAINSTREAMERS

An audience that has been successful and can buy high end/ expensive products, e.g. High end fashion lines

Mainstreamers are audience that enjoy popular programming, an audience where most people watch it, e.g. X Factor, everyone watches it, prime time television

REFORMERS

ASPIRERS

People who appeal to change, who want to make the world a better place, cleaner e.g.

Honda cars

Aspirers are people who aspirer to be like succeders, want what they can’t have, aspirer for more money, and a better lifestyle.