JASON SAM (ANTONY). ARCHITECT AND ARTIST.
How does Diversity play a Role in Art Direction/Production?
How can we preserve and protect marginal voices within art?
Art and culture is influenced by a variety of different contributions / ers. It can be therefore assumed that the role of diversity is reciprocal to the richness of art (just as in the wider world). Art direction / production gives us a platform to showcase a selection of artists leading to a richer narrative as a range of styles and stories can be shared, understood and hopefully social change can occur as a result.
By providing an environment in which artists have the liberty to produce work without fear of consequences. We must also celebrate this courage when we recognise it.
Do the creative industries cater for intersectional narratives? Definitely, we are seeing a great deal of artists emerging who’s subject matter confronts inter sectional narratives. It is imperative to continue to provide opportunities and platforms for these themes to be broadcast. In time these narratives can be a catalyst for discussion among the general public. Can Art Direction be used as a tool for Activism? Definitely, it’s arguably an essential tool. Art is often used to engender an emotional reaction to stimulate a feeling, or alter perceptions. It is only when people are moved by an emotional stimuli that they will act in an effort to make social change.
How can academia prepare an ethical art director/creative practitioner? Academia can prepare an ethical practitioner by doing more than simply teaching one how to enter the workforce. Education can ensure students understand their values by challenging them with questions about what and why particular principles govern their lives and how their actions can affect others (vice - versa). How does Art Direction/curation engage with the Public (discourse) and what are its Social Responsibilities? I think art acts as a stimuli for public discourse. Art itself has no social responsibility however the producers of the art do. Their social responsibility is based on their particular ethics.
AUTONOMY, ACTIVISM & ART DIRECTION. // 37
