TM
R E TA I L D E C O R S P E C I A L I S T S
WHAT TO EXPECT THE WORK FLOW
FIRST Our sales team will ask you a series CONTACT of questions. WITH SALES By analyzing your station, you will YOUR STORE see the message you are sending EVALUATION the customer (see page 7).
DATA We will analyze your product, brand, COLLECTION market, demographics, and budget. After gathering information, our IDEAS & sales team will provide you with INSPIRATION tools to help with the brainstorming process of the decor. When we have a feel for the look CONCEPTS of your station, our designers will create conceptual renderings. The sales team will present your concepts to you. Based on your CONCEPT feedback we will continue to DELIVERY develop the design for your fuel station. When the concepts for your fuel DESIGN station have been approved, we begin the final design stage. 1
ESTIMATE
After the design is completed, you will be given an estimate for the cost of your remodel.
FINAL CHANGES
Any final design changes or adjustments will be made at this point.
CUSTOMER APPROVAL
Since we create custom décor, a final approval of your design is required.
DOWN PAYMENT & CONTRACT
Upon approval, we require a 50% deposit and a signed contract.
ENGINEERING
Each piece of décor flows through our engineering department to ensure quality and correct specifications.
PRODUCTION
The manufacturing process can take several weeks to complete. Our skilled craftsmen will ensure that your fuel station is built with quality.
INSTALL
The last step is to renew your fuel station. This stage is when you will experience the excitement and anticipation of new decor.
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Before
After
KB Express Fiddlers
KB Express Main St.
Canyon Country
5
YOUR STORE EVALUATION
WALK INTO YOUR FUEL STATION AND PRETEND THAT YOU HAVE NEVER BEEN THERE BEFORE. What is the first message
you receive? Is the fuel station fresh, clean, well thought-out, friendly, and inviting? Or is it old, tired, dirty, and non-focused? Take notes on your feelings of the overall fuel station. LOOK AT THE DÉCOR IN THE FUEL STATION. What image is
the décor sending? Does it fit your customer? Does your fuel station send a company message that your station is relevant and customer driven?
NOTE WHAT AREAS NEED THE MOST ATTENTION. Does one
particular area feel unusually bare or lifeless? If this area is triggering an emotion in you as the owner, then your customer will have similar feelings. Tune into the exact things that are bothering you. Is it an improper wall color, a discolored ceiling tile, or an uninviting design? WHO IS YOUR TARGET AUDIENCE? Consumers will choose fuel
stations that they feel are targeted towards them. Jot down who you feel you are attracting to each area of your station. EVALUATE YOUR NOTES. Now that you have collected objective
notes, process them to help you begin to make decisions regarding your fuel station. You most likely will discover that you have some work ahead of you. Take your findings and begin to formulate a plan. IMPLEMENT YOUR PLAN. Often, you can begin to make small
changes that will make a dramatic difference, such as a new coat of paint. This will show your customers that you are willing to invest in their shopping experience. 7
REMODELING 5 REASON WHY 1. NEW COMPETITION: Is there a new fuel station moving in down the street? One way to keep customers coming back to your fuel station is to freshen up your existing décor. This will result in loyalty and excitement. Customers will refer your fuel station to their friends. 2. IT’S TIME: Customers are drawn to fuel stations who stay current and seem fresh and innovative. By changing the décor or paint colors of your business, you will create an exciting atmosphere that your consumers will respond to positively. A remodel can even be as simple as updating and changing the emphasis of your products or developing a stronger brand image. 3. LOOKING FOR A BOOST: Are your sales numbers wavering? Customers respond very well to the fresh change of a fuel station, which can mean a large increase in sales for you. 4. EXTEND YOUR REACH: New neighborhood developments, a new generation moving into older neighborhoods, or evolving changes to your community may require you to extend your reach. At Decorworx, we examine your demographics to increase your traffic and we incorporate design elements that appeal to your target market. 5. ATTRACT NEW CUSTOMERS: Remodels generate news, which in turn attracts new customers. By using new décor, you are increasing the curiosity and appeal of your fuel station. A remodel is a great way to create excitement associated with your brand and to showcase what you have to offer to customers. 11
Petroleum Wholesale Centerville
KB Express Parowan
Petroleum Wholesale Midland
TM
R E TA I L D E C O R S P E C I A L I S T S
244 N. Westview Dr. Cedar City, Utah 84720 888-407-4467 www.decorworx.com