Presentation by team Tale Tellers
Presentation by team Tale Tellers
leave those behind! BUTTS
The one with direction
Meet the Team
The one with execution
The one with visualization
Krati Bangard
Parina Vaghani
Shaily Parikh
Today we won't be focusing on the
Source: National Geographic. (2019, August 13). What’s the World’s Most Littered Plastic Item? Cigarette Butts | National Geographic.
obvious health issues
Rather
we will
'unorthodox'
Source: National Geographic. (2019, August 13). What’s the World’s Most Littered Plastic Item? Cigarette Butts | National Geographic.
be looking at the
in it
While this is a conscious choice...
This definitely shouldn't be!
Why do we need to talk about this?
30.8 million adults in the United States currently smoke cigarettes.
Source: Burden of Tobacco Use in the U.S. (2022, August 8). Centers for Disease Control and Prevention.
75%of smokers report doing it.
Source: Why are cigarette butts the most littered item on earth? (2019, March 19). Truth Initiative.
Throwing cigarettes on the ground or out of a car is so common that -
These cigarette
before turning into microplastic pollution in the environment nicotine and heavy metals leach
Why aren't people more careful?
Lack of access to proper butt disposal
Lack of access to proper butt disposal
Lack of awareness about the butts being non-biodegradable
Lack of access to proper butt disposal
Lack of awareness about the butts being non-biodegradable
Habit of stubbing the butt on the ground
While the current disposal solutions look like these,
They aren't motivating enough for people to be responsible..
Enter team Tale Tellers
Enter team Tale Tellers
Determined to keep the butts inside!
Ideation >>>
Artistic
Compartmentalize
Compartmentalize
Incentivize Gamify
>>>
Existing box
Proposed box
Small tweak in the existing packaging
Playing with customer's existing mental model
No need to find a dustbin or a new product
1 regular size cigarette has 8 mm diameter 8mm 24 mm
3 rows
Currently, 1 cigarette packet has 20 cigarettes arranged in 3 rows
8mm
Proposal to increase the thickness by 8mm
existing thickness
Keeping the number of cigarettes as it is
4 rows
20 cigarettes
Not changing the customer's buying requirements
ace left on the side, we will be compartment with a lid, for se off their cigarette butts.
extra space Closable disposal
We will put grit paper to help people put their cigarettes out so that they don't burn a hole in their pockets literally!
grit paper
Additionally, we also propose to add a warning right next to the grit paper saying:
"BURN WARNING: Put out your cigarettes completely to avoid fire hazard"
our prototype
And guess what...
Philip Morris designed the most common and widely used, flip-top cigarette packets.
Since then, the design has not changed
2023
1955
Philip Morris designed the most common and widely used, flip-top cigarette packets.
1955
Since then, the design has not changed
UNTIL JUST NOW :)
2023
How would the cost differ?
Cost of tobacco product waste cleanup for 30 cities combined, in USA.
million No added cost
money spent here can be invested into the packaging instead!
+ Grit paper
materials for this are feasible & accessible for all cigarette companies. Source: Alvarez, L. (2020, July 29). Cigarette Butts and Other Tobacco Product Waste Costs Taxpayers Millions of Dollars. Thirdhand Smoke Resource Center.
$264.5
The
Paper
The
How do we plan on getting profitable as the designers for this packaging?
1 2
Patent this design
Sell the design
Social
media campaigns about awareness
Social media to advertise about correct disposal
3 4
the start of our presentation, approx. Also, FYI
Also, FYI
the start of our presentation, approx.
6.5million cigarette butts have been disposed...
Leaving you with that, Thank you.
Appendix >>>
Key partners Key Activities
Our key partners will be cigarette companies since we will be pitching this design to them only. Another important player who will play a part in this journey will be grit paper and normal paper manufacturers.
Also Government approval will be required to put up a fire hazard warning.
The essential pursuit will be to patent the design and then approach cigarette companies who will eventually go to convenience stores and gas stations.
Key Resources
Our key resource would be the patent. All other investments & assets will be primarily belonging to the cigarette companies.
Our solution aims at solving the customer's issue of not being able to find a dustbin nearby or for them to carry a different portable product altogether, just for the purpose of disposing of their cigarette butts.
While the goal is to cater to their mental model and give them something handy, we can't not mention reducing the number of fire hazards like wildfires.
Relationships
We would build this awareness and maintain the relationship via social media campaigns.
Segments
Each and every person on this planet who smokes cigarettes. There could be three categories here:
Channels
The method to launch the design and spread awareness would be social media promotions on Instagram, Facebook, Twitter & YouTube.
Cost Structure Revenue Streams
The basic costing for the new packaging will only include costing for paper & grit paper. The money spent on cleaning the butt litters can be invested into the packaging instead, leading to no additional cost for anyone, neither the customers nor the cigarette companies.
-People who dump the butts in dustbins, but face difficulty in finding the dustbins in their proximity
-People who throw the butts on the streets out of habit.
-People who carry a separate product for this very purpose.
As for us, the designers, we would generate the revenue by patenting the design and then selling the design (not the patent) to the cigarette companies across the globe.
Customer
Value Propositions
Customer
3 million In 2021, approximately
by International Coastal Cleanup
Source: Burden of Tobacco Use in the U.S. (2022, August 8). Centers for Disease Control and Prevention.
items were collected
waste
17% Out of these,
Source: Burden of Tobacco Use in the U.S. (2022, August 8). Centers for Disease Control and Prevention.
were cigarette butts
Source: Why are cigarette butts the most littered item on earth? (2019, March 19). Truth Initiative.
Studies estimate that smokers litter as many as 65% of their cigarette butts
In a study conducted by Cindy Zipl, the executive director of Clean Ocean Action
There's something about flicking that cigarette butt.
"It's so automatic"
Existing patented design for cigarette butt containers, but the biggest drawback for this is that it hasn't been seen in the market yet.
https://patentimages.storage.googleapis.com/cc/76/67/d9411ad62ee2be/WO2011151474A1.pdf
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