N I K E X K E N Z O

N I K E X K E N Z O

PHILOSOPHY

Bringing inspira1on and innova1on to every athlete in the world.

Along with ins1lling a real joy of living and convey a new freshness to the brand , while at the same 1me con1nuing to surprise and to shake up the ‘jungle of fashion’.

T H E B R A N D S • •

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Founded as an importer of Japanese shoes, NIKE, Inc. has grown to be the world’s largest marketer of athle1c footwear, holding a global market share of approximately 37%.

In the United States, Nike products are sold through about 22,000 retail accounts; worldwide, the company’s products are sold in more than 160 countries.

Kenzo is a French luxury brand and was first launched in 1970, when its eponymous designer-­‐ Kenzo Takada-­‐ staged his first show at the Vivienne Gallery in Paris.

Famous for its clashing colours and eclec1c style of clothes, Kenzo was one of the first labels to bring ethnic-­‐chic to the street. Takada took inspira1on from around the globe, from Russia to Machu-­‐ Picchu, Bohemia to his homeland of Japan.

The label’s current Crea1ve Directors, Humberto Leon and Carol Lim are the duo behind cult US clothing store Opening Ceremony.

S H A P E

CUSTOMER PROFILE

I N S PI RATI O N

PRODUCT DEVELOPMEN T

P R O D U C T D E V E L O P M E N T

P R O D U C T D E V E L O P M E N T

M A P P I E C E

M A Y D E L I V E R Y

M A Y C O L O R S T O R Y

J U N E D E L I V E R Y

J U N E C O L O R S T O R Y

MERCHANDISING AND MARKETING

M E R C H A N D I S I N G

The Nike x Kenzo collec1on will be displayed in it’s own pop up shop upstairs in the luxury sec1on of Bloomingdale’s.

B R I C K A N D M O R T A R • The placement of the Nike X Kenzo collabora1on will be based in the Bloomindales store in New York.

Loca1on: 59th Street and Lexington Avenue New York, NY, 10022

COSMETICS

COSMETICS COSMETICS

CONCIERGE DESK

COSMETICS

COSMETICS

VALET LOUNGE

S T O R E L A Y O U T

V I S U A L M E R C H A N D I S I N G

E X T E R N A L S I G N A G E

I N T E R N A L S I G N A G E

D I S P L A Y E L E M E N T S

D E C O R A T I O N

T A G S E TH T Y E BY CI IES K D N T E N I IRE SIA ALI TH X N S P , A QU .

Y S O I Z IS LAX HER ND N A T RA EN O K ATI HE G Y O H B N OR F T A OT AB O M B LL RS ND E TO CO OLO E, A RU C AP T SC

WWW.NIKE.COM

P A C K A G I N G

M E D I A

• Promo Video • Instagram

M E D I A • Facebook • Twieer

M E D I A • Nike Website home page banner with clickable Lookbook link – Nike App – Nike Snkrs

M E D I A

M E D I A • Bloggers:

P U B LI C R E LAT I O N S

P R O M O T I O N S • N I K E in store flyer A COLLABORATION OF TWO TIMELESS B RA NDS COMIN G T OG E TH ER AS ONE.

M AY 3O 2015 L e xi n g to n Av e N e w Yo r k Ci t y, N Y 1 0 02 2 ( 8 55 ) 77 3 - 3 40 0

M AY. 30. 2 0 1 5

L e xi n gt o n Ave N Y, NY

P R O M O T I O N S • Promo Party invita1on for Bloomingdale’s V I P C UST O M ER

Y OU AR E C O RDIALLY INVIT ED T O T H E P REMIE RE EVENT O F KE NZO A ND NIKE ‘S RARE C OL LABO R AT IO N TAK ING PL AC E: 59T H S TRE ET A ND LEX INGT ON 1000 3RD AVE NY, N Y MAY. 2 8. 2015 .

S A L E S A S S O C I A T E T R A I N I I N G • Sales associates will watch a video to inform them on the knowledge of both companies and the inspira1on behind the collabora1on.

BY:SHANEL WOLF & BRITTNI HUDSON