Identity Guidelines
IDENTITY GUIDELINES
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Identity Guidelines
Original Brand
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Identity Guidelines
Rebrand Narrative
“The People Person’s Paper” With the rise in technology, people are slowly forgetting the value of paper. Dunder Mifflin is a company that aims to reeducate people on the importance of paper. It goes beyond any ordinary paper company. It is a company that sells paper to people by helping them understand their paper needs. Dunder Mifflin does not just sell to people, they guide them. They’re especially helpful in assisting young entrepeneurs and businesses that might know more about technology than they do paper.
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Identity Guidelines
Tone
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Striking in color, yet fun and approachable through appearance of type. The teal and the black are meant to create a stark contrast to seperate Dunder Mifflin from other paper brands. The rounded and bubbly typeface for the logo makes it more appealing to a younger demographic.
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Identity Guidelines
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Identity Guidelines
Typeface
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Poppins Regular - Body Copy Poppins Medium - Logo Subtext Poppins SemiBold - Bold Copy Poppins Bold - Logo and Titles
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Identity Guidelines
Primary Colors
#000000
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#00b2c9
#ffffff
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Identity Guidelines
Logo Applications
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Identity Guidelines
Wrong Examples
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Identity Guidelines
Logo Variations
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Identity Guidelines
Graphic Element
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Identity Guidelines
Packaging
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Identity Guidelines
Poster
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Identity Guidelines
Name Badge
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Identity Guidelines
Office
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Identity Guidelines
Merch/Uniform
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