2019/2020
PORTFOLIO
S H A NNON M CNAMAR A GR A P HIC DE SIGNE R.
Contact Information: Shannon McNamara shannon_mcnamara94@hotmail.com
CONTENTS
P RO J E C T 1 : E ar t h Day 2019. P RO J E C T 2 : R e ach in g Pote nt ial. P RO J E C T 3 : Days of De n im. P RO J E C T 4 : An n ual R e por t. P RO J E C T 5 : M e n u De sign . P RO J E C T 6 : Trave l Broch ure. P RO J E C T 7 : S ocial M e dia Post in g. P RO J E C T 8 : Icon ography. P RO J E C T 9 : Poste r De sign . P RO J E C T 1 0 : Blue Ch ie f S ocial. P RO J E C T 1 1 : Cordat us Con sult in g. P RO J E C T 1 2 : O n lin e We ddin g I nvite. P RO J E C T 1 3 : Publicat ion s. P RO J E C T 1 4 : I n fograph ics.
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PROJECT 1 E A R T H D AY 2 0 1 9 .
Th e ex t rao rd inar y global des t r uc tio n a n d ra p i d reduc t ion of plant and w i l d l i fe p o p ulat ions are direc t ly lin ked to cau se s d r iven by hum an ac t iv it y : c l i m ate c hange, defores t at ion, hab itat lo ss, t raf f i c k ing and poaching, un su st ai n able agr icult ure, pollutio n an d p e s t i c i d e s to nam e a few. The impac ts a re f a r re aching. I f we d o n o t ac t now, des t r uc t ion may b e m ank i n d s’s m os t endur ing legac y. Al l l i vi n g t hings have an deep -s e ated va l u e, a nd each plays a exclus ive ro le in t h e co m plicated web of life. We mu st wo rk s i m u l taneous ly to protec t end ange re d and t hreatened s pecies: b e e s, co ral reefs, elephant s, gira f fes,
in sec ts, wh ales an d mo re. Th e year o f 2019, Ear th Day c a mp a i gn i s co n centrated o n safeg u ard in g en d an g ered an d th reaten ed spe ci e s. Th is p o ster th at I h ave c reated i s a gre at way to sp read awaren ess an d st a r t h elp in g o u r plan et. I’ll b e u sing some of th e in fo rmatio n fo u n d o n th e E a r t h Day web site in my f lyer d esign .
R E F: ht t ps : //w w w. ea r t h d ay. org / campa i gn s /en d a n g ered -s pec i es / e ar t hd ay 2 0 1 9 /
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PROJECT 2 REACHING POTENTIAL.
A b ro c hu re is an enlightening paper do c u m e nt fo r adver t is ing, which c an b e do u b l e d over as a tem plate, pamp h let o f l e a f l e t. B ro c hu re s are m ar ket ing docum ents, p re d o m i n ant ly us ed to fam iliar ize a co m p any, o rganizat ion, produc t s o r s e r v i ce s and enlighten pos s ible c lients o r m e m b e rs of t he public wit h t h e b e ne f i t s. Bro chures are t ypically c ircu l ate d wit hin news paper s or p laced in b ro c hu re racks in elevated locatio n s. Th e m a i n f u nc t ionalit y of a broc h u re is to i n cre a s e t he reader s awareness o n a gi ve n s u b j e c t on which is t he pr imar y fo cu s o f t he brochure.
Wh en d esign in g th is b ro c h u re for t hi s o rig an iz atio n I h ad in min d th e ma i n f u n c tio n alit y o f a bro c h u re, th e p u rp ose o f th e b ro c h u re an d h ow it wo u l d c ap tu re th e interest o f p o tenti a l c u sto mers with th e u se o f co lou r, font s an d imag es.
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PROJECT 3 D AYS O F D E N I M .
A we l l - d e s i gned m agazine will have b a s i c f u nd am ent als of cons is tenc y w hi c h are p o r t ioned t hroughout th e w ho l e d e s i gn from t he front cove r to th e b a ck cover. This confined des ign is th e se al o f a profes s ional and vigilantly me a s u re d m agazine. Whe n d e s i gning t his m agazine, I to o k c a re f u l co n s i d erat ion into how t he f ro nt cove r l o o ke d to t he reader. I as ked mys e l f d i d i t por t ray t he m ain t he me o f th e m a gazi n e, did it provide an overall s um m a ri zat i o n of t he pur pos e of th e ma g azi n e. Th e re i s no a dvant age to cons um i n g so mu c h t i m e p u t t ing t he finis hing tou che s to t h e ins ide of t he m agaz in e if
th e cover d o es n o t c atc h th e pote nt i a l read ers eye. An attentio n - grabb i ng cover is essential fo r sellin g a ma g a z i ne to po tential read ers an d en co u ra gi ng th em to lo o k into th e p u b lic atio n. Havin g sayin g th at, h avin g an attentio n - grabb in g cover d o esn’t ne e d to be fo rcef u l. Havin g a sp ec tru m of co lo u r an d a c rammed layo u t m a ke s t he p u b lic atio n lo o k o u td ated an d u n attrac tive. Th e u se o f stro n g h ead ers an d su b - h ead ers with th e th eme gra p hi cs will en su re to h ave th e p o tentia l re a d e r to pu rc h ase yo u r mag az in e.
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PROJECT 4 A N N UA L R E P O R T.
An a nnu a l repor t is a wide -rangi n g re p o r t o n a com pany ’s ac t ivit ies th ro u g ho u t t he forgoing year. Th e m a i n p ur pos e of an annual rep o r t is to p rovi d e st akeholder s and add itio n al c a p t i vate d individuals about t he co m p any ’s ac t ions and econom ic exe c u t i o n . M o st co m p a nies are required to fo rm u l ate, d es ign and unveil annu al re p o r t s and m us t be put on record at th e o rgani zat ions records office. Fi nanci a l com panies are of ten asked to fil e re p o r t s bi-year ly. Wh e n d e s i gning t his annual repo r t, I
to o k c aref u l co n sid eratio n into how t he th e in fo rmatio n p rovid ed by th e o rg an iz atio n co u ld be p o r traye d to t he stakeh o ld ers. Can in fo rmatio n b e split into p ie - c h ar ts? Th e u se o f grap h ic s su ch a s p ie c h ar ts is an ad vantag e to t he read ers as it c ap tu res th eir atte nt i on rath er th an read in g a c h u n k o f tex t. I fo u n d th e u se o f stro n g h ead e rs a nd su b - h ead ers with th e th eme gra p hi cs an d o rg an iz atio n s co lo r sc h em e en su re to keep th e stakeh o ld er s attentio n wh ile also provid in g t he m with a well stru c tu red an d c ap t i vat i ng an n u al repo r t.
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PROJECT 5 MENU DESIGN.
Th e d e f i n i t i on of a m enu is ‘a lis t o f fo o d i te m s a res t aurant prepares an d s e r ve s’. I f t h i s i s w h at a m enu was, it wou ld be a s im p l e p i e ce of paper wit h a lis t o f fo o d a n d d ri n k i te m s. A m e n u sho u ld be well des igned an d ex hi b i t t he prom inence of plann in g an d re s e arc hi n g before t he m enu is ever co m p l e te d. For a res t aurant t he men u s h o u l d b e a n effec t ive com m unic atio n to o l b e t we e n t he cus tom er and th e b u si n e s s. I t s hould em phas ize w h at th e c u sto m e r want s and what t he restau rant fo rm u l ate s and s er ves. To o m u c h re lies on t he m enu to leave it
p lain an d simple. M en u d esign sh o u ld b e tak in g se ri ou sl y as it is h ow th e restau rant will grow a nd b e su ccessf u l. Wh en d esign in g th is wed d in g m e nu, I en su red to fo llow th e th eme o f t he wed d in g, eleg ant. I d esign ed th is men u with a ve r y si mp l e yet, gracef u l co n cep t b eh in d it. I u se d a variey o f fo nt ’s th at was n o t ha rsh on th e eye. Th e simp le ad d itio n o f f l owe rs to th e men u allowed th e th eme to co ntin u e to f low d u rin g th e whol e event.
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PROJECT 6 TRAVEL BROCHURE.
Ph o to s are pos s ibly t he m os t vital p ar t o f any b ro chure, but es pecially a travel b ro chu re. Th e i m age s capt ured allow t he read er to v i su a l i s e t hem s elves at t he des t i n atio n o f t rave l t h at is adver t is ed. Photo s are s o hi g hl y i mpor t ant, as t he incorrec t im age can provide you wit h t he in co rre c t i mpres s ion of t he des tin atio n . B e fo re c re ating a t ravel brochure an ex te n s i ve am ount of res earch s ho u ld be co m p l e te d a bout t he chos en locatio n . Fo r ex am p l e, I bas ed t his t ravel b ro chu re aro und t he area of Camb o d ia. Ca m b o d i a i s located S out heas t Asia a n d i ncl u d e s a lands cape of low- lyin g
p lain s. Up o n my researc h I d iscovered t hat An g ko r Wat is th e mo st f amo u s of t he se stru c tu res an d o f co u rse in c lu de d i t a s o n e o f main fo c al po ints to trave l to t hi s d estin atio n . O u r brain s are o blig ated to f in d mean in g with in p ieces o f tex t, i ma g e s an d even co lo u r. As o u r eyes are f asc in ated by b ri g ht a nd h ig h - co ntrastin g co lo u rs, I en su re d to in c lu d e th is in my d esign . Wh e n u si ng b rig ht co lo u rs fo r emph asis, it a l l ows th e read er to asso c iate th e co l or w i t h th e g en eral d estin atio n .
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PROJECT 7 SOCIAL MEDIA POSTING.
S o c i a l M e d i a is a collaborat ive co mp u ter fa c i l i t ate d technology t hat enables th e c re at i o n, d e s ign and s har ing of data, inte re s t s, graphics and for m s of ex p re ss i o n via c yber net ic com m u n ities a n d n e t wo rk s. S o c i a l M e d i a m ar ket ing is a for m o f I nte rne t M ar k ing t hat operates th ro u g h s o ci a l m e d i a webs ites as a m arke t i ng tool. I n t hird place, w ith over 1, 0 0 0 , 0 0 0 , 0 00 m ont hly us er s, I nstagram is a s o c i a l n et wor k ing applicat io n s c re ate d fo r u ploading and s har in g p ho to s, gra phics and videos from a s m a r t p h o n e device. You can inte rac t w i t h u se rs by following t hem , bein g fo l l owe d by t hem and following vario u s h a sht ags.
D u rin g my time at B lu eCh ief S o ci a l, I was in c h arg e o f th e c reatio n , u p lo ad in g an d maintain in g o f t he co mpany ’s b ran d o n so c ial med i a p latfo rm, I n stagram. Eac h wee k , I wou l d sit d own an d researc h if any eve nt s, p u b lic h o lid ays o r awaren ess days t hat was tak in g place. I wo u ld base my work o n I n stagram aro u n d th ese eve nt s to en g ag e with u sers bu t also to m a ke aware o f th ese events. An o th er p op u l a r asp ec t I b ased my d esign s aro und wa s th e b lo g p o sts th at wro te by me mb e rs o f th e B lu eCh ief team. Th is allowed u s to g ain n ew fo l l owe rs, en g ag e with u ser wh o h ad an i nte re st of th e c h o sen to pic an d also sen d t ra f f i c to th e o rg an iz atio n s website.
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PROJECT 8 I C O N O G R A P H Y.
I co n D e si gn is t he prac t ice of design in g a gra p hi c s ym bol t hat s t ands for so me re al, i l l u s o r y or intellec t ual m ot i ve. An ico n o f te n charac ter izes a func t i o n o f dat a co l l e c t ion on a com puter s ystem Ty p i c al l y, i cons are a com binat io n o f grap hi c d e s ign elem ent s s uch as o n e o r m o re l i ne ar and radial color gradients, p ro j e c te d s hadows, contour s had es, an d th re e - d i m e ns ional per s pec t ive e f fec ts. Th e t a s k w i t h icon des ign is to create a n i m age t hat com m unicates and c an be un d e rs to o d by t he us er. Pre se nt d ay, icons are por t ray a majo r ro l e i n we b site des igning. Des ign ers are co ns t ant l y concent rat ing on icon s,
b ec au se th ey are c ru c ial fo r any web site. Ico n s are c ru c ial b ec au se u sers ca n b e d riven by th e messag e co mmu n i cate d by ico n s.
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PROJECT 9 POSTER DESIGN.
Po ste r D e s i gn is a fragm ent of design ed p ri nte d p a p er to be placed on a wall o r a d ve r t i s i n g board. The elem ent s in c l u d e d o n a pos ter are tex t and grap hi c e l e ment s s uch as lines, co lo rs a n d shap e s. Ty p i c al l y, p o s ter s are us ed for a d ve r t i s i n g s uch as produc t s, con cer ts a n d eve n m ovies. Fo r t h i s p ro j ec t. I decided to cre ate p o ste rs fo r b ot h m ovies and T V sh ows. Fo r t h e B aby D r iver pos ter, I decid ed to us e a ‘catchphras e’ t ype technique to de s i gn t hi s. Wit h t he us e of a ba by grow to p re p re s e nt t he yout his m of bo th th e m ai n ac to r and t he t it le of t he movie,
alo n g with a vec h ic le to p resent t he d rivin g aspec t o f th e movie. Th e col ors c h o sen fo r th is po ster are th e col ors asso c iated with th e th eme o f the mov i e. Fo r Stran g er Th in g s, I d ec ied to g o w i t h a d ark inter f ace to d esc ribe th e e e r y th eme sat o u t by th e sh ows pro d u ce rs. Th e u se o f th e lig htb u lb aid s to d e scri b e th e p aran o mal u n iverse asso c i ate d wi t h th e sh ow. No t o n ly d o th e lig hts b u i l d su pp en se, a b u lb mysterio u sly t u rns on b efo re o n e o f th e sh ows main c ha ra c te rs d isapp ears.
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PROJECT 10 BLUECHIEF SOCIAL.
B l u e Chi e f S o cial was t he hom e to m arke t i ng creat ives wit h a pas s io n fo r s to r y te l l i n g and des ign. B e l i ev i n g i n creat ing a s pace for a u t h e nt i c content to fluor is h and in n at u ri ng t he em ot ional at t achement p e o p l e have to t heir favour ite brean d s. U n d e rst and ing t he ps ychology b e hi n d t he em ot ional branding an d th e p owe r o f so c ial m edia m arke t i ng. Th e m a i n p ur pos e of t his projec t was to cre ate, u pdate and m aint ain th e B l u e Chi e f S o cial webs ite. To c re ate t his webs ite, I us ed a Co ntent
M an ag emnt System (CM S) k n ow n a s Wo rd Press. Wo rd Press is an o pe n sou rce p latfo rm wh ic h makes it easy for p e op l e at all sk ill levels to bu ild a web si te f rom th e gro u n d u p. Creatin g th is website allowed me to ad van ce my web d evelo pment sk i l l s wh ile also d evelo p in g an d learni ng abo u t User Experien ce an d Use r I nter f ace (UI/ UX).
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PROJECT 11 CO R DAT U S C O N S U LT I N G .
“ To en h a n ce th e com p eti ti ven ess of cli en t o rg a n iz ati on s� Co rd at u s Co ns ult ing ( now t radin g as Le an I re l and) is a regis tered prac tice w i t h IMC A. The IMC A is t he s pecialized in st i t u te fo r m anagem ent cons u ltants a n d b u s i n e s s m entor s in I reland. Le an I re l and cons ult ant s are s k il led in c hange agent s in ISO, IMB and FDA g u i d e l i ne circum s t ances. Su p p o r t t i n g client s in conveying abo u t b e l i e fs w h e re unceas ing c u sto m e r- cent r ic change is welco med w i t hi n t he bus ines s.
I n ap p rec iatio n o f acco mplish m e nt Co rd atu s, relish es o n a h ig h leve l of rep eat bu sin ess with c lients. M y overall ro ll was to red evelop t he Co rd atu s Co n su ltin g website f rom sc ratc h as th e p revio u s web site wa s not maintain ed an d co ntain ed o u td ate d in fo rmatio n . With my k n owled g e o f Co ntent M an ag ement Systems, I was abl e to red esign th e website to a mo re simp listic app ro ac h , wh ile also ma i ntain in g th e key messag e o f th e Le a n I relan d (Co rd atu s Co n su ltin g ) we b si te.
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PROJECT 12 ONLINE WEDDING INVITE.
O ve r t h e ye a r s, wedding invit at io n s h ave evo l ve d from t he bas ic card invite yo u re ce i ve in t he m ail to s om eth in g so un i q u e a nd s ent im ent al. Fro m l as e rc ut wood pieces, foil s t a m p i n g, d igit ally pr inted invites, th e re i s s o met hing to capt ure eve r y b o d y ’s t as te and s t yle. A u ni q u e way to s end your invite s to yo u r gu e st s could be t hrough yo u r own p e rso n al wedding invite. S o s im ple yet ex t re m e l y co nvenient for your gu ests. G u e s t can acces s your webs ite an d s im p l y t y p e t heir nam e and whe th er th ey w i l l b e RSV P ’ing. You can also c re ate an area for t hem to ex press th eir
d ietar y req u irements. To c reate th is eleg ant website, I u se d b asic H yp erTex t M arku p Lan g ua g e (HTM L), Casc ad in g St yle Sh eet (CS S ) , JavaS c rip t an d o f co u rse, a d ata b a se to sto re th e g u ests in fo rmatio n . Th is web site c an also d o u b le ove r a s a th an k-yo u web site yo u r wed d ing ceremo ny en d s to th an k yo u r gu e st s for mak in g yo u r d ay ex tra sp ec ial.
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PROJECT 13 P U B L I C AT I O N S .
Flat Design Vs Material Design, What ’s the difference? Pu b l i sh e d : M e d i u m . com L i n k : ht t p s : / / m e d i um . com / @ Sio na a in n /f l at- d e s i gn -vs - m ate rial - d es ign -w h at s - t h e - d i f fe re n ce 70139b 392 9 2 7 Re a d s : 5 . 4K Vi ews : 7. 2K
What ’s a Full Stack Developer? Pu blished: code bur st Bur st s of code to powe r t hro ugh your day. We b Deve lopme nt ar ticle s, t utor ials, an d n ews. Link: ht t ps: //code bur st. io/ w h at s-a-full-st ack- deve lop e r-57d0b7c2de 37 Read s: 1.8K Views: 2.3K
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PROJECT 14 INFOGRAPHICS.
An i nfo gra p hic is a collec t ion of im age r y, c har t s, and m inim al tex t th at gi ve s an e as y-to -under s t and ove r view o f a to p i c. Th e m o s t o p t ically unique, creative in fo grap hi c s are of ten t he m os t co m p e l l i n g, becaus e t hey grab o u r at te nt i o n and don’t let go. B u t i t ’s e s s ent ial to rem em ber t hat th e v i su a l s i n an infographic m us t do mo re th an exci te a nd engage. They m ust h elp us u n d e rst and and rem em ber t h e co nte nt o f t he infographic. I n fo grap hi c s are great for m ak ing di f f i cu l t d at a eas y to diges t. They c an b e he l p f u l anyt im e you want to raise
awaren ess ab o u t an issu e o r c a u se or exp lain a co mp lex pro cess. I h ave b ased my in fo graph ic abou t t he co u ntr y o f R u ssia. R u ssia, th e worl d ’s larg est n atio n an d a ver y u rb an i se d co u ntr y, with almo st 73.8% p e op l e livin g in an u rban area.
FACTS
RUSSIA POCC NR 1/
2
ABOUT
OF RUSSIA IS COVERED IN FOREST SOURCE: KIDS-WORLD-TRAVEL-GUIDE. COM/RUSSIA-FACTS.HTML
4 71%
PEOPLE IN RUSSIA LIVE I N URBAN CENTRES. SOURCE: KIDS-WORLD-TRAVEL-GUIDE. COM/RUSSIA-FACTS.HTML
OF THE EARTH IS WATER-COVERED.
AS THE WORLD’S LARGEST COUNTRY, RUSSIA OCCUPIES
ONE 10TH
OF ALL THE LAND ON EARTH.
SOURCE: KIDS-WORLD-TRAVEL-GUIDE.COM/RUSSIA-FACTS.HTML
SOURCE: KIDS-WORLD-TRAVEL-GUIDE.COM/RUSSIA-FACTS.HTML
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“IT’S THROUGH MISTAKES T H AT YO U AC T UA L LY C A N G R OW. YOU HAVE TO GET BAD IN ORDER TO GET G O O D .” -- PAULA SCHER, GRAPHIC DESIGNER AND PAINTER
“ACCESSIBLE DESIGN IS GOOD D E S I G N .”
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-- STEVE BALLMER, AMERICAN BUSINESSMAN AND FORMER CEO OF MICROSOFT
Contact Information: Shannon McNamara shannon_mcnamara94@hotmail.com