PROJECT PROPOSAL HATTRICK
headline
TABLE OF CONTENTS PROJECT OVERVIEW 4 COMPETITIVE ANALYSIS 6 MARKETING PLAN 14 SITE DESIGN AND FUNCTIONALITY 16 USABILITY PLAN 30 PRODUCTION PLAN AND TIMELINE 32 CLIENT INTERVIEW QUESTIONS 36 CONCLUSION 42 CLICK CREATIVE 44 THE TEAM 48
page 2
page 3
PROJECT OVERVIEW Technology is advancing quicker than we can handle. This is the time to take advantage of the emerging technology and apply it what is at hand. Hattrick has risen to the opportunity to redesign your website to feature a more modern design, increase the functionality, as well as create a mobile and tablet friendly version of their site. The website will have a responsive design allowing it to be used on many different devices with different screen sizes. The site will include a new customer service area that will offer the users a FAQ section, web chat, help links and a contact form. We will be careful to maintain existing features that are already working well and are popular areas of the site. The product section will be enhanced by adding more product specifications, a rating feature as well as a comment section so users can leave testimonials about the products you’ve purchased on the site. After your new site is launched we will continue to make adjustments as needed and market the site through the use of SEO (search engine optimization). We will also use social media and ad units to drive traffic to the site. This will also be a good time to introduce new features like the video golf swing analyzer. This will be an important feature to keep your users coming back to the site. Hattrick strives to attract individuals with the personalized service, so Hattrick’s website will embrace the concept of individuality, spirit and the utmost in style. First impressions are the most important, and as such, the website will immediately engage and attract the user to keep and read the information about it. Also, there are some teaching videos that can let the beginners know the knowledge and skills about golf. It will simulate some real scenarios that users can experience. And it will introduce a series of individual service plans Hattrick’s new site will feature a modern and cutting-edge design with customizable features so that the users will have a personalized experience.
page 4
We We believe believe in in the the strength strength of of rigorous rigorous creative creative and and strategic strategic exploration, exploration, and and that that building building meaningful meaningful working working relationships relationships with with our our clients clients creates creates powerful powerful solutions. solutions.
page 5
COMPETITIVE ANALYSIS Currently, Hattrick has only a few direct competitors in the golf marketplace. The competitors you do have are not as focused on the end user and lack the personalization that your new site will have. Technology is always advancing and expanding so in no time there will be more competitors competing with Hattrick. But with competition, this will allow Hattrick to grow, expand, and further their technology and dominance in the golf technology industry.
MATRIX Very Satisfactory Satisfactory Unsatisfactory
DOES THE PRODUCT SERVE THE BEST FUNCTION FOR THE CONSUMER?
DOES THE PRODUCT APPEAL TO THE MASSES?
IS IT USER FRIENDLY?
IS THE PRODUCT CUTTING EDGE?
DESIRED DEMOGRAPHIC?
Very Unsatisfactory
page 6
ct
page 7
competitive analysis
GOOGLE GLASS Google Glass is one of the first company to introduce tech wear in the form of glasses. With everyone wanting to be involved in the making and testing, Google Glass has made a name for itself. Their website introduces what it does, how it looks, and users’ experiences through videos. Google Glass introduces a special element of their glass which is called GolfSight. GolfSight is a golf GPS rangefinder made specifically for Glass. It allows users to accurately pin distance, course data, and scoring information, all the while without having to dig through their pockets. Pros Website layout is very clean and simple. Overall design works well with their branding and the navigation is clear resulting in good user experience. Cons Long pages without any back to top button. Price Not available on the market, but is still in Beta testing, Explorer Program. Audience Technology enthusiasts Male and Female Age 25–45 High income
page 8
page 9
competitive analysis
LASTER LASTER Technologies is a pioneer company specialized in informative eyewear display technology. LASTER’s optical technologies allows users to view digital information (text, pictures, video or animation) clearly superimposed on the real environment. Through the company advanced algorithms concerning object recognition, tracking and threedimensional locating, LASTER’s products overlay virtual objects onto the real world, bringing an unique experience of enhanced vision and augmented reality. Pros Website layout is simple with a lot of photographs. Cons Navigation is unclear. Not sure where to find pricing or what LASTER really is. Price Can preorder, but there is no price available. Audience Engineers, medical treatment, aviation, military, industry.
page 10
page 11
competitive analysis
GARMIN GPS technology across diverse markets, including aviation, marine, fitness, outdoor recreation, tracking and mobile apps. Garmin introduces two kinds of products that are golf focus. One is a watch that packs powerful features into a small product. The other is a handheld that puts full-color course maps and advanced features within reach. With Garmin, you can get precise distances to greens, layups and doglets – with some models even adjusting for uphill and downhill shots. Pros Website is very clear and clean. Device can hold many functions and features. Cons There are too many hidden functions on the devices. Not everyone can pick it up and use it quickly. Price $199.99+ Audience Golf enthusiasts, active sportsmen, professional golf players
page 12
page 13
MARKETING PLAN AUDIENCE PROFILE
SUGGESTED MARKETING STRATEGIES
Education Level
Listed are a variety of marketing methods we have used in the past to launch new websites and brands. The options below can accommodate a wide range of budgets, some are free, some can be done on a minimal budget, all of which we can manage on your behalf or just give you some tips and tricks to try them on your own first.
The average education level of is a college graduate with a BA/BS with some at a Masters Graduate level.
Occupation Tech Professionals, Young Startups / Entrepreneurs, Professional Golfers
• Branded Event centered around launching the new brand and website
Age Group
• Press releases both on-line and national media to draw attention and get link backs to the site
30–70 years old.
Ethnic group Diverse.
Gender Female & Male.
Geographic Location Global.
Income level Average annual salary ranges from $65–100K+.
Types of Businesses Business to consumer.
• On-site search engine optimization (SEO) targeting certain keywords to draw organic rank and traffic to the site. We will do keyword research for you and monitor traffic to your site to learn what queries users are typing in to find you. • Pay-per click campaigns to draw new users to the site, first on Facebook targeting those who have golf as a hobby in their profiles in the age group we are targeting. Also, on Google to draw more search engine traffic. • Advertising on other websites / magazines about golf to introduce the site to new users and to capture the attention of the older part of your target audience who may not use social media. • Generate back links for the web site by asking other related sites to link to Hattrick. • Create a social media presence on Twitter and Facebook by adding content about the new website. • TV advertising during Golf events or on the Golf Network. • Online event to tweet with a golf swing expert or celebrity
page 14
page 15
site design and functionality
SITE DESIGN AND FUNCTIONALITY PROPOSED SITEMAP
page 16
page 17
site design and functionality
WIREFRAMES CONCEPT 1
logo
logo
logo
page 18
page 19
site design and functionality
WIREFRAMES CONCEPT 2
page 20
page 21
site design and functionality
WIREFRAMES CONCEPT 3
page 22
page 23
site design and functionality
LOGO CONCEPTS
This logo uses a silhouette of a man swinging a club as the main graphic nested inside of the company’s name. This immediately communicates that the company is associated with golf.
This logo is inspired by the golf course. The circle represents the hole while the red triangle represents the flag. The circle is intentionally bigger because golf players tend to wish to get good points by using the application. The triangle also means the “Play” buttons for the videos on the website. Simple with high contrast color can catch the users’ eyes instantly, but still maintain the high tech professional company impression.
The logo’s background, “H,” was used as the initial of Hattrick. The shape of the “H” was designed to look like a golf course while the green color was used to represent healthy and invigorating. In the center of the logo, a golf ball was chosen to draw attention to sport.
page 24
page 25
site design and functionality
VISUAL DESIGN CONCEPT 1
page 26
page 27
site design and functionality
VISUAL DESIGN CONCEPT 2
page 28
page 29
site design and functionality
VISUAL DESIGN CONCEPT 3
page 30
page 31
usability plan
USABILITY PLAN INTRODUCTION & SUMMARY
USER CONTROL AND FREEDOM
Hattrick recognizes the need for all branded campaigns to make a strong first impression, and given that web sites are most often the first point of contact, they strive to go the extra mile in having work that is inviting and immediately welcoming. While many other firms build their work around flash and flare, Click Creative understands this need to root all work in principles of usability and accessibility.
Regardless of how the user discover the website, they will always know where they are, as well as quickly understanding how to move from page to page and function to function. Users will be able to undo, redo and back out of any unwanted choices, all with great simplicity.
If you want to become a successful website, you need to understand the user’s needs and goals. Most importantly, how can you keep your customers and users coming back for me. In other words, it means usability is the key to success. Successful usability does not come from a focus group or a consumer survey after the site launch. Whether it be the architecture of a wireframe to the naming conventions of the central navigation outline, foundation of good usability is utilized in every step of the way. We speak the language of functionality and want to embrace new technology that can make the user’s experience less difficult and more engaging.
CONSISTENCY AND STANDARDS All items on the site will be clearly and distinctly labeled with no hidden elements. This means that when a user clicks on a navigation link, they will know exactly what content lies behind that link and not be taken to an unknown area of the website. There will be consistency on naming and label usage throughout the website.
FLEXIBILITY AND EFFICIENCY OF USE VISIBILITY OF SYSTEM STATUS Hattrick will be built within a CMS, content management system, which will allow Hattrick informed of the system’s processes, load times and functions. Load times will be brief and the system will be cross-browsers compatible.
MATCH BETWEEN SYSTEM AND REAL STORE The menus, outlines, content and messages will all utilize plain language that is directly geared towards the target audience. System and technical language will have no place on the Hattrick’s website. Rather, the dialog created between the user and the system will be similar to which that is found in a brick and mortar store — casual, friendly, competent, helpful and prompt.
page 32
The site will be tailored towards multiple user types, from the tech novice to the computer expert. In addition, menus will be easily accessible for both new users and repeated users, offering targeted content for those not seeking an introduction or boilerplate content for a second (third or fourth) time.
AESTHETIC AND MINIMALIST DESIGN The site will be instantly recognized as aesthetically simple and inviting. This will be heavily based on the fact that all design elements will be chosen with the utmost scrutiny and design thinking. All of the elements will be carefully placed with no fluff or filler content. The result will be a clean and useful site that gives the users everything they need and are looking for.
page 33
PRODUCTION PLAN PHASE ONE // ORIENTATION AND DEVELOPMENT OF STRATEGIC CONCEPT
PHASE THREE // MODIFICATION, TEST, FINAL DEVELOPMENT AND PROGRAMMING
·
Verify and discuss site objectives
·
Modify the artwork based on its feedback
·
Check and refine target market
·
Complete user interface design, illustration, photography, and animation
·
Research the competitors (include position and technology)
·
Create editable program including template, hierarchy style sheets, and others
·
According on the above, improve strategies and concepts
·
Website submission to client
·
Revise site as necessary
·
Device and testing on designated server
PHASE TWO // CONTENT AND DESIGN · ·
·
Create draft site map to built content and scope eedback and improve site map, layout, style, mood board, navigation, illustration and F photos if needed
PHASE FOUR // MARKETING, MAINTENANCE AND NEXT STEPS ·
Start marketing plan and site deployment at the same time
·
User tracking that make sure if it is success
·
Site maintenance and modification if needed
Develop graphic choices for each strategy and concept to include Hattrick’s branding
·
Develop marketing and usability plans
·
Develop site visual design
·
Present visual design that the client is confirmation
page 34
BUDGET // $5500-6000
page 35
production plan
PRODUCTION TIMELINE
page 36
page 37
interview questions
HATTRICK INTERVIEW QUESTIONS GENERAL QUESTIONS
AUDIENCE/DESIRED ACTION
Have you selected a URL? Would you plan to keep it the same or will there be any alternatives in that? We plan to use the existing URL, as our clients are familiar with the web address.
Ability to record golf swings and measure them. Ability to share via social media networks and also maintain a dashboard that further translates to competitive leaderboards among friends. We are trying to create a social presence within our product line and services.
Who is our primary contact for this project? And who has final approval for this project? Our Executive team of Business Experts and Sales are leading this initiative. Final approval comes from our CTO.
What is your typical site visitor? Golfers, Tech companies like Google, Garmin, and other startups focusing on sports apps.
When do you plan to launch your site? First week of June 2014. Do we have a competitor for this project? Google Glass, Laster, Garmin
REASONS FOR REDESIGN QUESTIONS Rebranding our site with new products, increased impressions and page views, and higher conversion rates for our business. What would be the main goal of a redesign (new branding/business model, a responsive site, expanded services)? We would like a responsive site, with better presence for our products. We plan to launch a video service in the summer that will enable our golf users to have better recordings for their swings. How do you see this redesign increasing your business? Increased page views via better branding and product profile. We’re launching new products in Fall and hope to have a better responsive web presence. We would like to showcase our improved customer service features on our site. Are there any specific problems you want addressed in this redesign? Lack of product specifications, and testimonials from our users. Improved branding and layout. We’re targeting several clients and users who use mobile devices and we would like to expand our reach to this platform. Are there any specific add ons / features you’d like to include in this redesign? Video recording techniques, and improved features for avid golfers
page 38
How often are they on your site? 4-5 times a day or 7-10 times a week What demographics are you reaching already? 35-70 years What demographics would you like to be reaching that you don’t think you are already? 30-35, tech professionals and young startups/entrepreneurs What are the main reasons your customers are your customers and not your competitors? Our customers have been using our product and our app for several years now. With improved feature launches they remain loyal to our app as they see a growth in the success of the app. They also enjoy some free lessons/tutorials, that we promote through our participating college sports coaches. Who are your direct competitors? Google Glass, Vuzix. Who are your indirect competitors? GoPro, Apple. What do you offer that is unique to you alone? We offer free tutorials from our participating sports coaches. This is a new feature that we launched recently, and it has been very popular and well received. What do offer that is clearly better than anyone else? Same as above. Ability to measure your golf swing. WE offer unique app benefits and opportunities to formulate a community that helps the evolution of Golf as a sport. If your spouse was to visit this site what would you like them to find out about you that they don’t already know? Yes, of course. It needs to be a self-explanatory site with information and interactive features.
page 39
interview questions
PERCEPTION Can you list a 5 adjectives for how the new site should be perceived by the audience? Cutting edge, fascinating, modern, social, competitive Is this different than your current perception? yes
How can we help to improve your web visibility? Social media, ad units, and responsive site Is there any information you would like to leave out? No.
How would you say your company is perceived offline? We need to broaden our reach to those who are not web savvy but do enjoy Golfing.
When your customers come to your website, what is the most important information you would like them to walk away with? How a sport like Golf can be fun, competitive and played by people of every age between 30-70.
How is your company currently perceived by your audience? Cutting edge, high tech but easy to use product features
Are there any new products or announcements you would like featured on your site? New tutorials and unique video recording capabilities.
Do you want to incorporate this view with your redesign? yes
How often would you like your site updated? Few times a month, and gradually every quarter as we establish and maintain user profiles in our database.
How do you set yourself apart from your main competition? By including a competitive leader board, tutorial lessons from popular coaches. Can you provide 3 of your competitors URL’s? https://play.google.com/store/apps/details?id=golf.swing.mechanics https://itunes.apple.com/us/app/swingprofile-golf-for-iphone/id551901327?mt=8 https://itunes.apple.com/us/app/gogi-swing-pro/id571665210?mt=8
TECHNOLOGY
Are their any other sites that you feel the design or structure is compelling with? Tell us specifically what you like them (style, content, branding, etc). Please list their URL’s. Style, content and branding of the above 3 apps. We have our unique web presence, and we would like to explore that platform further by providing additional uploading and dashboard services.
Are there any features or applications you would like to keep from your current site? Included above.
CONTENT What content would you like to showcase on your new website for Hattrick? Product features, style, content, and social media network capabilities. What specific information do you want to communicate? Same as above. How would you like your content to be structured? Interactive, fun and easy to use.
page 40
What is your target platform and browser? Google Chrome, Firefox, Safari, IE (0.8%)
Is there anything you do not want on your site? No. Are there specific coding language that you prefer to use (Flash, JavaScript, DHTML, etc.) on the site? If so, how will they enhance the user experience? HTML 5 capabilities Do you sell any products? If so, we can talk more about e-commerce platforms? We would like to sell merchandise products like our branding for Golf accessories. We are looking into marketing efforts for this initiative Would you like a mobile or responsive site in addition to the website? Yes, this is a “must have”. How many company users will have access to your website? All our Company Executives would like to have access to analytics to measure site performance, DAUs, MAUs and our product views.
page 41
interview questions
MARKETING
CURRENT SITE QUESTIONS
How will people find out about your site? What will be used to trigger a visit (referral links, incentives, SEO, meta tags, CTAs)? Incentives, sweepstakes, and SEO/Meta tags.
What is the main function/purpose in your current website? Our main function is to promote cutting edge golfing technology with video recording capabilities, our free and paid apps on multi-platform devices that can be synced with the user’s web profile. OUr Company specializes in several high tech apps, devices and web products.
What kind of advertising will you do? Banner ads, social media, print, video? Banner ads, mobile ads, social media, video tutorials Is social media right for you? Do you planning on using Twitter, Facebook, Google+, Instagram? How so? Yes. We plan on availing all the above options. How do you plan to make your site prominent on popular search engines? Better meta tags, site promotion, content crawling by search engines. Do you have a planned marketing strategy to promote your site in redesign? We are working on this. We plan to use social media in a big way as this has been successful. What are you short-term marketing goals (6 months-1 year)? Long-term goals (2-5 years)? User acquisition, increased business conversions.
UPDATING How do you plan to update your new site/content? How often? Who? Once every quarter or sooner when we plan our new releases or feature products. What type of updates do you plan on doing? Product enhancements, sweepstakes, social networking and competitive leader boards
What feature in your current website you think is working and not working? Our current website does not support responsive presence and we would like to expand our reach to our new mobile users. Our new app and future product features and services need better web presence. An announcement area and interactive feature would be best for such needs. We also do not promote our current services accurately. For this we would like to include social networks. Do you have any data, survey or testing for current website? What were the results? How long ago was this study done? We did a survey and some testing for our current site. Studies show that our users were confused about our product features and were also unaware of several services that we offered. What is the biggest problem in your current website? Lack of branding and product promotions. Not a responsive site. What is the reason you want to redesign the website? Same as above. Do you have any request or any necessary element for the new website? No.
If you’re planning on using social media, who is responsible for updating the content / design? Our Marketing Team
page 42
page 43
click creative
CLICK CREATIVE Founded in 2012, Click Creative is a full-service web design agency with offices in San Francisco and New York.
CLIENTS
We help transform organizations, re-invigorate brands and grow businesses in many different sectors, from the small and independent, to large multinational corporations. Our clients come to us for innovative, creative, and strategic solutions. Every project we work on includes extensive research about competitive analysis, usability, user interface specifications, visual design studies, as well as web development. Our team of experts in User Experience, User Interface, Visual Design, Web Development, Branding Strategy and Search Engine Optimization always strive for excellence. We believe in the strength of rigorous creative and strategic exploration, and that building meaningful working relationships with our clients creates powerful solutions. Your success is our motivation.
AWARDS
CSSDA Award 2013 Developer of the Year Award 2013 - Awwwards Best User Experience Webby Award 2013
page 44
page 45
click creative
CLICK CREATIVE BRANDING HEADLINES
MENSCH regular MENSCH BOLD COPY
ITC Garamond Std Book
page 46
page 47
The team
THE TEAM REBECCA OLSEN // PROJECT MANAGER
SHAN SHAN HUANG // UX RESEARCHER
Prior to her current position, Becky was the owner of Design Chef Studios in Rochester, NY and worked in graphics for several companies, including Xerox as a Graphic Artist, Kraus Creative as a Production Manager and the Catholic Diocese of Rochester as a Web Master. Notable is her 7+ years experience as the Director of Design Chef where she developed more than 100+ web sites, as well as 20+ brand identities for businesses and not-for-profits ranging from nonprofits to fast food restaurants to sophisticated multi-million dollar companies.
Shan Shan is currently a graduate student, but has an extensive foundation in research. She has intern at a publishing company called Zhejiang Publishing Company, as well as another well-known magazine company. Shan Shan also has experience in Graphic and Web Design.
ROLE Accomplishes project objectives by planning and evaluating project activities. Coordinates workforce by planning a timeline and assigning tasks to the appropriate team member. Achieves operational objectives by contributing information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; implementing change; enhances organization.
MARY JIMENEZ // MARKET RESEARCHER Before coming to Click Creative, Mary completed a research internship for a well-known technology company all the while gaining an extensive background and foundation in market research. While working as an intern for Open Door Networks, Mary was in charge of researching target audience groups for each developed application. She was in charge of understanding her market and composing strategies for each. Mary completed her final undergraduate project on a Public Relations campaign just last year. She also worked in the customer service industry for over 10 years, gaining the skills for being well versed in consumer needs and demands.
ROLE
ROLE The UX researcher primarily responsible for analyzing and reporting on usercentered design research and usability testing for the company website, including identification of user needs and goals, task and workflow modeling, development as well as rapid iterative usability testing, and more formal, in-depth testing.
THUY PHAM // WEB DEVELOPER Thuy brings over 5 years of experience award-winning web design and development to the team. Her designs have been featured in Netmag and Onextrapixel. Thuy’s experience and background has pushed Click Creative to think more diversely when it comes to the way users see the web. Not only is she experienced in Visual Design, HTML, CSS, PHP, MySQL, Drupal, Javascript, JQuery and Actionscript, but she also has a background in experimental art and music. Thuy’s personality shines in person, as well as through her code. Thuy earned her MFA in Web Design & New Media from the Academy of Art University, where she explored different “visual languages.”
ROLE A web developer is responsible for working alongside the Visual and UX/UI Designers to translate the design into code. The developer creates the website from scratch, working with client specifications and several coding languages to create a final product that meets the client’s needs and requirements. The developer is also involved with the technical and graphical aspects of a website - how the site works and how it looks. They are also involved with the website testing/technical issues as well as the maintenance and update of an existing site.
“Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product.” The market researcher identifies who our market/target audience is and what they would need and or want, as well as conduct a SWAT analysis, identifying our company’s Strength’s, Weaknesses and Opportunities and Threats, to better access how we can best market our company and to whom.
page 48
page 49
The team
MEI-LIN CHENG // UX/UI DESIGNER
AMY CHIANG // VISUAL DESIGNER
Mei-Lin is a UX/UX Designer with nearly 2 years of experience in Web Design and Mobile Applications. She strives for designing apps and programs capable of increasing the level of user interactivity and creating the interaction between a computer and human while creating a more cordial relationship. Mei-Lin is skilled in front-end development and visual design, including interactive prototypes, mockups, wireframes and storyboards. She also has experience working in
With 6 years under her belt as a Senior Visual Designer, Amy has helped many companies build strong foundations of visual identity and design. She has devoted her valuable experience to the team and continuously makes good design decisions for clients. She believes that listening and understanding the needs of people is the principle of design. Besides Visual Design, Amy also has skills in UX/ UI, app interface design, and front-end development.
different platforms, such as smartphones, tablets and web browsers.
ZAIN JAMJOOM // UX/UI DESIGNER With over 3 years of professional experience in the field of Design, Zain has gained a tremendous amount of knowledge and skills in several mediums of Visual Communication. Her background in UX/UI design has created an impact and substantial presence within the team. She has constantly displayed innovation, professionalism, and great talent which has made her a great asset to Click Creative. Zain is also currently pursuing her MFA in Web Design & New Media while working at Click Creative as the UX/UI Designer.
ROLE The role of a UX designer (user experience designer) is to study access and improve upon the overall feel and appearance of a system. The system could be either a website, a web application or desktop software. The main goal of a UX designer is to evaluate the ease of use, perception of the value of the system, utility, efficiency
SHUO ZHANG // VISUAL DESIGNER Shuo is originally from China and received his bachelor’s degree in Industrial Design (exhibition design) in 2011. After graduation, Shuo worked at an advertising and visual communication company as a Visual Designer for 2 years, bringing his experience and knowledge to Click Creative. Besides Visual and Industrial Design, he also has experience in UX/UI Design.
ROLE Visual designers take the responsibility for the aesthetics of a web site or printed work such as book, poster, or package. They should be able to convey the idea of the product to the audience by using proper images, words, fonts, colors and visual communication. As a Visual designer I will focus on the aesthetics of a site and its related materials by strategically implementing images, colors, fonts, and other elements.
in performing tasks and so forth. A UX/UI designer has a passion for usability, an eye for visual consistency, and a knack for reducing the complex to the bare essentials. Incorporating all aspects of user focused design considerations including information architecture, user centered design, user testing, interaction design, and even aspects of visual design.
page 50
page 51
headline
conclusion
CONCLUSION Click Creative is very excited about the opportunity to bring Hattrick’s branding, marketing and website to the next level. These improvements will surely put you far ahead of your competition. Your vision, partnered with our skills and marketing expertise will drive Hattrick’s continued success in the world of golf.
THANK THANK YOU YOU
page 52
We can’t stress enough that building a beautiful, cutting-edge site without the expert marketing, design, usability and content development that will help to push it to the forefront of instructional golf websites, will be the key to its success. The rule of thumb in the web design field, is that a website is never complete, and content is King! Building a site and never updating it or making improvements to it will ultimately lead to its demise. With Click Creative as your partner, we can make sure that your investment in this new website will be a wise one. Thank you for this opportunity. Click Creative is looking forward to a long and successful relationship with Hattrick, and taking the world of golf instruction to the next level.
page 53
headline
www.clickcreative.com // 415.123.4567 // hello@clickcreative.com 180 New Montgomery Street, 94105 San Francisco, CA
Š 2014 Sojern. All Rights Reserved.
page 54