Rainy Day Toys | Brand Vision Book

RAINY DAY TOYS

B R A N D

G U I D E

Rainy Day Toys Rainy Day Toys is a small, independently owned startup retail store in Madison, Wisconsin.

It specializes in wooden toys and books for preschool children ages 1–4.

Research has shown that basic wooden toys appeal to young children because they promote imaginative play and help develop tactile skills.

Logo a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

Color Palette Left to Right: #000000, #ffffff, #f37526, #73cbf3, #ce79b1, #f7d1b5

Fonts Fresca & Antic

Elements These elements are to be used as accents to help represent the Rainy Day Toys brand.

Stationery + Shopping Bag General statements of your brand among clients, employees, etc. + Consumer recognition.

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