Your Home Market Analysis
Let’s get moving!
THE GARY MERCER GROUP at KELLER WILLIAMS REALTY 300 WILLOWBROOK LANE l WEST CHESTER, PA 19382 l 484.266.7440 D l 610.436.6500 O
Prepared exclusively for:
SHARRA MERCER 610.324.9416 Direct 610.436.6500 Office sharra@garymercergroup.com www.GaryMercerGroup.com 300 Willowbrok Lane, Suite 310 West Chester, PA 19382 Each Keller Williams Realty Office Is Independently Owned and Operated
Congratulations on deciding to sell your house! Any major life change can be very exciting but can also be stressful and emotional. With over three decades of real estate experience, we have found the key to ensuring a smooth transition is educating our clients every step of the way.
With this in mind, we are pleased to share this Market Analysis of your home. Here you will find information on : ▪ The Home Selling Process ▪ Market Analysis Explanation ▪ The Power of Pricing ▪ Comparable Overview ▪ Property Comparables ▪ The Gary Mercer Group Advantage
This guide is a great reference for you to use throughout the home selling process. Our team is always in communication with you -- coaching you on what to expect next. Please ask as many questions as you need to along the way. Use our knowledge and experience. to your advantage!
Now, let’s get moving!
SHARRA MERCER
sharra@garymercergroup.com
610.324.9416
ROOTED IN COMMUNITY
OUR PHILOSOPHY
GARY MERCER THE GARY MERCER GROUP
A SIMPLE VALUE PROPOSITION MORE MONEY By attracting the maximum amount of interested buyers, your property will sell for the highest marketable price possible. LESS TIME Our marketing firepower will maximize your property's exposure to active buyers who want to know about your home. LEAST AMOUNT OF HASSLE We’ll put our experience to work while navigating the complexities of the real estate transaction, making it a seamless experience for you.
SHARRA MERCER
sharra@garymercergroup.com
By staying on top of market trends and continually striving to offer cutting edge marketing and advertising services, we deliver extraordinary experiences to clients and exceed their expectations. As a market leader in the Tri-State Area, we believe the success of our organization is based on the value we provide our clients, Community, and agents. It is this value-driven philosophy that has helped guide the successful growth of our organization. WE ARE AN ORGANIZATION BUILT ON FAMILY VALUES We believe everyone we work with as a colleague or client is an extension of our family and will be treated as such. MORE THAN JUST REALTORS® More than just REALTORS®, The Gary Mercer Group is an elite group of sophisticated, proven professionals who serve as your navigator, educator, and trusted advisor. CONSISTENTLY EXCEEDING CLIENT EXPECTATIONS At The Gary Mercer Group, the goal for each transaction is to deliver the highest degree of service, expertise, and professionalism, consistently exceeding client expectations. This is “the promise” and our commitment to you!
610.324.9416
THE PROOF IS IN MY NUMBERS KELLER WILLIAMS WEST CHESTER Comparing All of Bright Counties Combined- Current 12 Months vs. Previous 12 Months (as of March, 2020)
+31.0% The number of contracts I’ve written outpaced all BrightMLS counties combined by 29.6%.
+36.4% Sharra Mercer THE GARY MERCER GROUP sharra@garymercergroup.com 610.324.9416 www.garymercergroup.com
When selling your home, it is critical to partner with a real estate professional that has a proven track record and holds themselves accountable to a very high standard. These numbers depict not only the trajectory of my business, but the expertise, dedication and commitment that you will receive. Your property will be sold quickly, with the least amount of hassle and for top dollar. And, the proof is in my numbers.
The total dollar value of contracts I’ve written grew 29.8% more than all BrightMLS counties combined.
+30.5% I’ve outpaced all BrightMLS counties combined in listings sold by 29.1%.
+14.5% The dollar value of all of my listings sold grew 11.3% more than all BrightMLS counties combined.
98.7%
36
The Gary Mercer Group’s sold price to list price ratio is an impressive 98.7%
How many days will it take to sell my house? A Gary Mercer Group listing is on market an average of 36 days with some receiving offers on day one!
Proven Success
The Gary Mercer Group With over 30 years of real estate experience, The Gary Mercer Group has assembled an amazing group of the best of the best giving our buyers and sellers the market advantage. We look forward to putting our proven selling success to work for you.
In 2018 The Gary Mercer Group was ranked #1 in both Chester and Delaware County with the most number of units sold and the most volume in sold units. 2017 SALES 271 Homes Sold$89.18 Million in Sales 2018 SALES 315 Homes Sold$124.1 Million in Sales
#1 Ranked number ONE in both Chester and Delaware County
THE GARY MERCER GROUP at Keller Williams Realty 300 Willowbrook Ln, Suite 319 ▪ W. Chester, PA 19382 484.266.7440 Direct ▪ 610.436.6500 Office www.GaryMercerGroup.com
SHARRA MERCER
sharra@garymercergroup.com
610.324.9416
YOUR NEEDS COME FIRST Visualize your dream scenario for selling your home.
What's the one thing that has to happen to make that dream scenario a reality?
How can I make that happen for you?
Why is that important to you?
If we could add just one more thing to make this process even better, what would it be?
Why is that important to you?
And then, if we could add just one more thing to make this process even better than that, what would it be?
Why is that important to you?
SHARRA MERCER
sharra@garymercergroup.com
610.324.9416
CLEAR COMMUNICATION Our real estate business is built on the concept of putting your needs first. And, an important part of that means that when you have a question or need support, we’re there. When you choose to work with us, you can count on open and honest communication – in the frequency and medium (text, email, phone, etc.) you prefer.
Here’s how you can get in touch with me: Sharra Mercer 610.324.9416 D 610.436.6500 O sharra@garymercergroup.com www.GaryMercerGroup.com
SHARRA MERCER
sharra@garymercergroup.com
610.324.9416
AN INDUSTRY LEADER When you work with us, you work with a trained agent that has the backing of the world’s largest real estate company, consisting of 180,000+ associates around the globe. That puts your listing within the largest real estate network with the furthest reach. Keller Williams was built on a simple yet revolutionary principle: people are what matter most. To help cement this understanding, we’ve formalized a belief system that guides how we treat each other and how we do business.
Win-Win or no deal Integrity do the right thing Customers always come first Commitment in all things Communication seek first to understand Creativity ideas before results Teamwork together everyone achieves more Trust starts with honesty Success results through people
In 2017, Keller Williams was once again named the #1 TOP TRAINING ORGANIZATION in the world across all industries by Training magazine. In 2018, KW was inducted into the Training Hall of Fame. When you work with me, you directly benefit from this world-class training.
SHARRA MERCER
sharra@garymercergroup.com
610.324.9416
THE PROCESS The real estate transaction is complex – and navigating you through every step of the sale is my expertise. ❑ Initial meeting, walk-through and needs analysis
❑ Receive and present offers
❑ Negotiate contract ❑ Sign listing agreement ❑ Go under contract ❑ Prepare your property for sale: staging, photography, etc. ❑ Facilitate inspection process ❑ Launch “coming soon” marketing campaign
❑ Negotiate any issues
❑ Establish a competitive price
❑ Officially list your property
❑ Oversee appraisal
❑ Coordinate and prepare for further inspections
❑ Launch “just listed” marketing campaign
❑ Start showing your house and hold open house
SHARRA MERCER
❑ Final walk-through
❑ Close!
sharra@garymercergroup.com
610.324.9416
The Power of Pricing
To get your home sold for the most money in the least time, we have to price it “in the market”
SHARRA MERCER
sharra@garymercergroup.com
610.324.9416
PRICING A HOME COMPETITIVELY A property generates the most interest when it
first hits the market. Pricing your home right the first time is key. The buying market has a short attention span. Proper pricing attracts buyers. We want to generate offers before the market
moves on to newer listings. The number of showings is greatest during this time if it is priced at a realistic market value. Starting too high and dropping the price later
misses the excitement and fails to generate strong activity.
The First 30 Days are Critical
Many homes that start high end up selling
below market value.
Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.
Price Right — Attract Buyers
SHARRA MERCER
sharra@garymercergroup.com
610.324.9416
The Effect of Overpricing This chart highlights the importance of pricing correctly at market value
This is the average percentage difference between the Selling and Asking Price by the length of time the home was on the market. 0% ▪ Put your best foot forward
immediately ▪ Establish a competitive asking price ▪ Keep your home in top showing condition ▪ Offer favorable financing terms
-2%
-4%
-6%
-8%
-9%
Less than 4 weeks
4-12 weeks
13-24 weeks
More than 24 weeks
The Importance of Pricing This chart highlights the importance of pricing correctly at market value
The centerline represent market value. As you move above market value, you attract a much smaller percentage of prospective buyers, greatly reducing your chances of a sale. Conversely, as you move below market value, you attract a much larger percentage of potential buyers.
SHARRA MERCER
sharra@garymercergroup.com
610.324.9416
Setting the Price This chart highlights the importance of pricing correctly at market value
When setting a price for your property, the listing level must strike a balance between the seller’s need to achieve the best possible return and the buyer’s need to get a good value. With many years of experience, a professional Real Estate Agent can help you set a price that will accomplish both objectives.
Establishing market value The market value of your property is determined in exactly the same way as any other commodity – what a buyer is willing to pay for it in today’s market. Despite the price you paid originally, or the value of any improvements you may
have made, the value is determined by market forces.
Look at the competition Buyers look at about a dozen properties on average before making an offer on a property. As a result, they have a good overview of the market and will compare your property against the competition. If it’s not in line with similar properties that are available, buyers won’t consider it good value for money.
SHARRA MERCER
sharra@garymercergroup.com
610.324.9416
The Pitfalls of Overpricing This chart highlights the importance of pricing correctly at market value
Overpricing your house in the belief you can reduce the price back later is a strategy that can backfire. For example, by the time you reduce your price, you may miss out on a surge of interest in properties like yours. Also, if prices are lowered, buyers may wonder if there’s something wrong with the property that kept other buyers away. So to keep from selling your property at below market value and from wasting valuable time, don’t fall into the overpricing trap.
SHARRA MERCER
sharra@garymercergroup.com
610.324.9416
MARKET ANALYSIS
SELAS ELBARAPMOC
Rose Tree Media School District Attached product $600,000 + 0-365
Client Full 20 Kaila Ct, Media, PA 19063
MLS #: Tax ID #: Ownership Interest: Association: Structure Type: Levels/Stories: Furnished: Waterfront: Garage:
Active
PADE516750 27-00-00020-73 Fee Simple HOA End of Row/Townhouse 2 No No Yes
Beds: Baths: Above Grade Fin SQFT: Price / Sq Ft: Year Built: Style: C entral Air: Basement:
Delaware, PA Middletown Twp - Delaware C ounty (10427) THE RES AT ROSE TREE
School District:
Residential
$610,000
4 3/1 5,019 / Assessor 121.54 2018 Villa Yes Yes
Location C ounty: MLS Area: Subdiv / Neigh:
Rose Tree Media
Association / Community Info HOA:
Yes
HOA Fee: $175 / Monthly C apital C ontribution Fee: 1,000.00
Taxes and Assessment Tax Annual Amt / Year: School Tax: C ounty Tax: C ity/Town Tax: C lean Green Assess: Zoning:
$10,072 / 2019 $7,841 $1,631 / Annually $600 / Annually No RESIDTIAL
Tax Assessed Value: Imprv. Assessed Value: Land Assessed Value: Land Use C ode: Block/Lot:
$298,634 / 2020 $194,744 $103,890 R-10 057-070
Rooms Basement: Master Bathroom: Master Bathroom: Kitchen: Living Room: Laundry: Half Bath: Master Bedroom: Master Bathroom: Bedroom: Bathroom: Bathroom:
Bed Bath Lower 1 Basement - Finished, Flooring - C arpet Main Main Flooring - C arpet, Flooring - Tile, Walk-In C loset(s) Upper 1 Main Main C ountertop(s) - Granite, Island, Kitchen - Eat-in, Kitchen - Gas C ooking Main Fireplace - Gas, Flooring - Renewable Main Main Flooring - Tile Upper 1 Flooring - C arpet, Walk-In C loset(s) Upper 1 Upper 1 Flooring - C arpet Upper 1 Flooring - C arpet Upper 1 Flooring - Tile
1 3
1 Full, 1 Half 2 Full
Building Info Above Grade Fin SQFT: 5,019 / Assessor Total Fin SQFT: 5,019 / Assessor Tax Total Fin SQFT: 5,019
C onstruction Materials:
Frame, Masonry
Total SQFT: Basement Type:
5,019 / Assessor Full
Lot Lot Acres / SQFT:
0.09a / 3,807sf / Assessor
Lot Size Dimensions:
0.00 x 0.00
Parking Attached Garage - # of Spaces Total Parking Spaces
2 2
Features:
Attached Garage, Off Street, On Street, Garage Door Opener, Garage - Front Entry
Interior Features Interior Features:
1 Fireplace(s), Accessibility Features: None
Utilities Utilities:
C entral A/C , C ooling Fuel: Natural Gas, Heating: Forced Air, Heating Fuel: Natural Gas, Water Source: Public, Sewer: Public Sewer
Remarks Public:
Welcome to the beautiful Reserve at Rosetree community. Newly built 4 bedroom, 3.5 bath Rare Dutches Luxury Villa! This beautiful turnkey home offers 3,259 sqft on 1st & 2nd Fl, additional 1800 Sqft finished basement, & many upgrades throughout! Welcome home! Open the front door and walk into this bright and charming 1st floor open concept. The stunning gourmet kitchen is the centerpiece of the first floor. It is open to both the dining room and family room and offer tons of cabinet and counter space. The mocha-stained maple cabinets are complimented by a moon white center island. Granite counter tops, stainless steel high end appliances, & additional pantry closet really make this area awesome for entertaining family and friends. C url up on the couch w/ a book in this cozy family room. Enjoy the warmth of gas fireplace w/ Wescott mantel and slate surround, 9 ft+ ceilings, and Vintage Stonehenge engineered hardwood floors throughout. The freshly painted bright white baseboard & trim against the warm walls and dark floors really enhances the warmth of this home. Step through the family room sliding doors onto the rear Treks deck that over looks the vast yard & woods out back. Enjoy spring and summer evenings relaxing and watching the many deer that pass through the woods. Just off the family room is where this home separates itself from others. A rare bonus 1st floor master suite includes a spacious master bathroom w/ his/her sinks, gorgeous tile floor & shower surround, large walk-in closet, and newer carpets. Other features included: 1st floor half bathroom, separate spacious laundry room & entrance to the huge 2 car attached garage. Second floor features a spacious loft that over looks the 1st floor. This space is perfect for a 2nd family room or entertainment room. From the loft, you can enter any of the 3 bedrooms. The large master bedroom suite features a master bathroom, his/her sinks, tile floors and walk-in closet. There are also two additionally spacious bedrooms with plenty of closet space and full center hall bathroom. Head down to the newly finished basement, beautiful carpets with memory foam padding that hug your feet. The basement also features a separate bar area, 2 gorgeous stone veneer columns, projection screen TV, and surround sound. This area is amazing and it makes you never want to leave the basement. This property was built on a premium lot and the benefit to that is large rear yard that can be accessed through the sliding glass basement doors. Other features include 2 car attached garage (sealed cement floor with 9ft+ ceiling) central air, interior sprinkler system. This basement is roughed in for another bathroom. There is a 2 car driveway. C ommunity offers a playground, soccer field and gazebo area where neighbors love to gather during the spring and summer months. Location is perfect to downtown Media, major roadways and highways, down the street from the newly developed Granite Run Square, and public transportation. Make an appointment today, you won't be disappointed!
Directions Baltimore Ave to Kaila C t
Listing Details Original Price: Vacation Rental: Sale Type: Listing Term Begins: Possession:
$639,900 No Standard 03/28/2020 61-90 Days C D
Previous List Price: DOM:
$639,900 52
Š BRIGHT MLS - All information, regardless of source, should be verified by personal inspection by and/or with the appropriate professional(s). The information is not guaranteed. Measurements are solely for the purpose of marketing, may not be exact, and should not be relied upon for loan, valuation, or other purposes. Copyright 2020. Created: 05/20/2020 06:00 PM
637 West End Walk, Media, PA 19063
Active
Residential
Recent C hange:
05/10/2020 : New Active : ->ACT
MLS #: Tax ID #: Ownership Interest: Association: Structure Type: Levels/Stories: Waterfront: Views: Garage:
PADE518148 26-00-01796-12 Fee Simple HOA Row/Townhouse 3+ No Park/Greenbelt, Trees/Woods Yes
Beds: Baths: Above Grade Fin SQFT: Price / Sq Ft: Year Built: Property C ondition: Style: C entral Air: Basement:
4 3/1 2,512 / Assessor 246.78 2017 Good C olonial Yes Yes
Delaware, PA Media Boro - Delaware C ounty (10426) MEDIA
School District: High School: Middle/Junior School:
Rose Tree Media Penncrest Springton Lake
$619,900
Location C ounty: MLS Area: Subdiv / Neigh:
Association / Community Info HOA:
Yes
HOA Fee: $260 / Monthly C apital C ontribution Fee: 500.00 Association Recreation Fee:No C ommon Area Maintenance, Lawn Maintenance, Road Maintenance, Sewer, Snow Removal, Trash, Water
Association Fee Incl.:
Taxes and Assessment Tax Annual Amt / Year: C lean Green Assess: Loss Mitigation Fee: Agricultural Tax Due: Zoning: Zoning Description:
$12,100 / 2020 No No No RESIDENTIAL Residential
Tax Assessed Value: Historic:
$348,536 / 2020 No
Rooms Living Room: Half Bath: Kitchen: Family Room: Dining Room: Bathroom: Master Bathroom: Bedroom: Master Bedroom: Bedroom: Bedroom: Bathroom:
Building Info
Bed Bath Lower 1 Main Upper 1 Main Main Built-Ins, C ountertop(s) - Granite, C rown Molding, Upper 2 Dining Area, Flooring - HardWood, Island, Kitchen Gas C ooking, Wet Bar Main Built-Ins, C eiling Fan(s), C rown Molding, Fireplace Gas, Flooring - HardWood Main Upper 1 Upper 1 Upper 1 Upper 1 Master Bedroom - Sitting Area, Walk-In C loset(s) Upper 2 Upper 2 Upper 2
2 2
1 Half 2 Full 1 Full
Builder Name: Rockwell Above Grade Fin SQFT: 2,512 / Assessor Total Fin SQFT: 2,512 / Assessor Total SQFT: 2,512 / Assessor Basement Type: Full
Floors In Unit C ount: C onstruction Materials:
4 C ement Siding, Frame, HardiPlank Type, Masonry, Stone
Lot Size Dimensions:
0.00 x 0.00
Lot Lot Acres / SQFT: Additional Parcels: Views:
0.02a / 880sf / Assessor No Park/Greenbelt, Trees/Woods
Ground Rent Ground Rent Exists:
No
Parking Attached Garage - # of Spaces Total Parking Spaces
2 2
Features:
Attached Garage, Off Street, Garage Door Opener, Garage - Rear Entry, Inside Access
Interior Features Interior Features:
Bar, Built-Ins, Dining Area, Family Room Off Kitchen, Kitchen - Gourmet, Kitchen - Island, Pantry, Recessed Lighting, Upgraded C ountertops, Walk-in C loset(s), Wet/Dry Bar, Window Treatments, 1 Fireplace(s), Gas/Propane, Built-In Microwave, Dishwasher, Dryer, Freezer, Icemaker, Oven-Double, Range Hood, Refrigerator, Stainless Steel Appliances, Washer, Water Heater, Accessibility Features: 2+ Access Exits, Electric Alarm, Window Features: Double Hung, Upper Floor Laundry
Exterior Features Exterior Features:
Street Lights, Deck(s), Porch(es), Terrace
Utilities Utilities:
C able TV, C entral A/C , C ooling Fuel: Electric, Natural Gas, Electric Service: 200+ Amp Service, Heating: Forced Air, Heating Fuel: Natural Gas, Water Source: Public, Sewer: Public Sewer
Remarks Inclusions:
Appliances, Window Treatments, Valances, Blinds.
Exclusions:
Furniture
Public:
This gorgeous custom home in the desirable West End Walk community is the finest example of luxury living in charming downtown Media, PA. 637 West End Walk has picturesque views of Glen Providence Park and is within walking distance to many amazing restaurants and shops, as well as being an easy access point to the airport (10 minutes), 476, and the train to downtown Philadelphia. This magnificent, 2-year-old stone and high-end hardieplank siding Townhome is spacious (over 2500 sq. ft.) and in pristine condition, with tons of upgrades. It features 4 spacious bedrooms and 3.5 custom baths. This low maintenance home has a stunning, upgraded kitchen with granite countertops, custom backsplash, wet bar, upgraded appliances, and 42'' cabinets. Additionally, the open floor plan offers elegant hardwoods throughout the first three floors (including the master), triple crown molding, a spacious two car garage, and a large 1st floor front porch and 2nd floor deck (with awning) overlooking Glen Providence Park. The home features 2 zone heating and air, solid wood doors throughout, tons of recessed lighting, a large family room with a gas-vented fireplace and built-in bookshelves (2nd family room on the lower level), and beautiful double-hung windows with tasteful window treatments and custom designer valances. This well-appointed, beautiful home will not last long!
Directions Next to the Sterling Pig - right into West End Walk C ommunity off of W Baltimore Avenue in downtown Media.
Listing Details Original Price: Vacation Rental: Sale Type: Listing Term Begins: Possession: Acceptable Financing: Federal Flood Zone:
$619,900 No Standard 05/10/2020 Negotiable C ash, C onventional No
DOM: Lease C onsidered: Home Warranty: Documents Available: Pets Allowed: Pet Restrictions:
11 No Yes Seller's Property Disclosure Yes C ats OK, Dogs OK
Š BRIGHT MLS - All information, regardless of source, should be verified by personal inspection by and/or with the appropriate professional(s). The information is not guaranteed. Measurements are solely for the purpose of marketing, may not be exact, and should not be relied upon for loan, valuation, or other purposes. Copyright 2020. Created: 05/20/2020 06:00 PM
Search Criteria Property Type is 'Residential' School District Nam e County State is 'Rose Tree Media (Delaware PA)' Status is one of 'Com ing Soon', 'Active', 'Active Under Contract', 'Pending' Status is 'Closed' Status Contractual Search Date is 05/20/2020 to 05/21/2019 Current Price is 600000+ Structure Type is one of 'Twin/Sem i-Detached', 'Row/Townhouse', 'End of Row/Townhouse' Senior Com m unity is no New Construction YN is no Selected 2 of 2 results.
SELAS ELBARAPMOC
Rose Tree Media School District Attached product $600,000 + 366-730
Client Full 123a, 123b, 123c Baker St, Media, PA 19063
MLS #: Tax ID #: Ownership Interest: Structure Type: Levels/Stories: Waterfront: Garage:
Closed
Residential
PADE437650 26-00-00589-00 Fee Simple Row/Townhouse 3+ No Yes
Beds: Baths: Total Rooms: Above Grade Fin SQFT: Price / Sq Ft: Year Built: Property C ondition: Style: C entral Air: Basement:
6 3/0 15 2,640 / Assessor 234.85 1990 Good C ontemporary, Side-by-Side No Yes
Delaware, PA Media Boro - Delaware C ounty (10426) MEDIA
School District: High School:
Rose Tree Media Penncrest
Tax Assessed Value: Imprv. Assessed Value: Land Assessed Value: Block/Lot:
$165,220 / 2018 $136,170 $29,050 590-000
Location C ounty: MLS Area: Subdiv / Neigh:
Taxes and Assessment Tax Annual Amt / Year: School Tax: C ounty Tax: C ity/Town Tax: C lean Green Assess: Zoning: Zoning Description:
$5,666 / 2018 $4,244 $926 / Annually $496 / Annually No R30 MULTI FAMILY Possible C ondo C enversion into 3 separate Townhouse C ondos
Rooms Laundry: Living Room: Dining Room: Kitchen: Bedroom: Bedroom: Bathroom:
Bed Bath Lower Main Main Main Upper Upper Upper
1
Upper 1
1 1 1
Building Info Above Grade Fin SQFT: Total Fin SQFT: Tax Total Fin SQFT: Total SQFT: Basement Type:
2,640 / Assessor 2,640 / Assessor 2,640 2,640 / Assessor Garage Access
Lot Lot Acres / SQFT: Additional Parcels:
0.03a / 1,481sf / Assessor Yes / 10' wide by 50'deep parcel to right of Unit3 (1232C Baker) included in the sale
Floors In Unit C ount: C onstruction Materials:
$620,000
3 Stucco
6
3 Full
Parking Attached Garage - # of Spaces Total Parking Spaces
3 3
Features:
Attached Garage, Additional Storage Area, Built In Garage, Garage Door Opener, Garage Front Entry, Inside Access, Oversized Garage
Interior Features Interior Features:
Breakfast Area, C arpet, C ombination Dining/Living, Dining Area, Accessibility Features: None
Utilities Utilities:
Wall Unit, C ooling Fuel: Electric, Heating: Other, Heating Fuel: Electric, Water Source: Public, Sewer: Public Sewer
Remarks Public:
This is a 3 Townhouse building group all on one deed. Room, Bed, Bath, Garage counts are across 3 townhouses. Rare and once in a lifetime opportunity to purchase not only a 3 Townshouse combined building money making Triplex in the heart of Media but also the opportunity to re-zone as indivdual townhouse condos and flip EAC H ONE to earn some really serious profit on investment! EAC H townhouse unit is a 2 bedroom, 1 bath Townhouse complete with garage for off street parking. Front walls are full glass wiindows for loads of light and with slider dors for maximum ventilation and fresh air. Literally walk to everywhere from the front door. This property is quite unique and will absolutely sell just about immediately! C ome see it at right away as you will not get another channce! ADDRESS IS AC TUALLY 123A, 123B, and 123C Baker ST. Put in 111 Gayley Into GPS to find this one! Very easy to do a C ondo C enversion on this property to convert to three individual townhouse condos. This would result in great profit for new owner.
Directions Put 111 Gayley St into GPS to find this. 123 Baker is right behind 111 Gayley St
Listing Details Original Price: Vacation Rental: Sale Type: Listing Term Begins: Possession: Acceptable Financing: Disclosures:
$750,000 No Standard 02/22/2019 Immediate C ash, C onventional Prop Disclosure
Previous List Price: DOM: Off Market Date: Documents Available:
$750,000 29 05/01/19 Leases, Seller's Property Disclosure
Sale/Lease Contract C oncessions: No Agreement of Sale Dt: 03/20/19 C lose Sale Terms: Standard Sale
C lose Date: C lose Price:
04/30/19 $620,000.00
Š BRIGHT MLS - All information, regardless of source, should be verified by personal inspection by and/or with the appropriate professional(s). The information is not guaranteed. Measurements are solely for the purpose of marketing, may not be exact, and should not be relied upon for loan, valuation, or other purposes. Copyright 2020. Created: 05/20/2020 09:56 PM
71 Skylar Cir, Media, PA 19063
MLS #: Tax ID #: Ownership Interest: Association: Structure Type: Levels/Stories: Waterfront: Garage:
Closed
Residential
1002069904 27-00-00020-38 Fee Simple HOA Row/Townhouse 2 No Yes
Beds: Baths: Total Rooms: Above Grade Fin SQFT: Price / Sq Ft: Year Built: Property C ondition: Style: C entral Air: Basement:
3 2/2 7 4,110 / Assessor 155.69 2016 Good C olonial Yes Yes
Delaware, PA Middletown Twp - Delaware C ounty (10427) RESERVE AT ROSE TREE
School District: High School: Middle/Junior School:
Rose Tree Media Penncrest Springton Lake
Location C ounty: MLS Area: Subdiv / Neigh:
Association / Community Info HOA: Other Fees: Association Fee Incl.:
Yes HOA Fee: $170 / Monthly $1,000 / One Time C ommon Area Maintenance, Lawn Maintenance, Snow Removal, Trash
Taxes and Assessment Tax Annual Amt / Year: Zoning:
$12,195 / 2018 RESID
Tax Assessed Value: Land Use C ode: Block/Lot:
$371,874 R-10 057-035
Rooms Family Room: Kitchen: Dining Room: Living Room: Laundry: Other: Master Bedroom: Bedroom: Bedroom: Master Bedroom:
Bed Bath Lower 1 Fireplace - Other Main Island, Kitchen - Gas C ooking, Pantry Main Main Main Main Upper 1 Upper 1 Upper 1 UnknownWalk-In C loset(s)
Main Upper 1 Lower 1
1 Half 2 Full 1 Half
Building Info Entry Location: Above Grade Fin SQFT: Total Fin SQFT: Total SQFT: Wall & C eiling Types: Basement Type:
Foyer 4,110 / Assessor 4,110 / Assessor 4,110 / Assessor 9Ft+ C eilings, C athedral C eilings Full, Fully Finished
C onstruction Materials: Flooring Type: Roof:
0.09a / 3,807sf
Lot Size Dimensions: Lot Features:
Brick, Vinyl Siding Wood Shingle
Lot Lot Acres / SQFT:
0 Rear Yard, SideYard(s)
$639,900
Parking Attached Garage - # of Spaces Total Parking Spaces
2 5
Features:
Attached Garage, Driveway, Other Parking, Garage Door Opener, Inside Access
Interior Features Interior Features:
Butlers Pantry, Dining Area, Kitchen - Island, Master Bath(s), Skylight(s), Sprinkler System, Stall Shower, Wet/Dry Bar, 1 Fireplace(s), Gas/Propane, Stone, Built-In Microwave, C ooktop, Dishwasher, Disposal, Oven-Self C leaning, Oven-Wall, Accessibility Features: None, Security System, Main Floor Laundry
Exterior Features Exterior Features:
Exterior Lighting, Sidewalks, Street Lights, Deck(s), Patio(s)
Utilities Utilities:
C able TV, C entral A/C , Heating: Forced Air, Zoned, Heating Fuel: Natural Gas, Hot Water: Natural Gas, Water Source: Public, Sewer: Public Sewer
Remarks Inclusions:
See List In Docs Under Inclusions
Exclusions:
Pool Table
Public:
Welcome to your charming, updated home located between two cul-de-sacs at the new community, the Reserve at Rose Tree! Better than new construction and quick closing possible. Amazing amount of tasteful, high-end, upgrades have been done for you at no additional cost. From the moment you walk thru the door you will smile as you feel the warm embrace of this exquisite townhome. This end unit Duchess model boasts 3 spacious Bedrooms, 2 full Baths and 2 half Baths ideally located throughout the over 3500 sq. ft. home. The 2-story entrance Foyer leads you into the light filled open floor plan perfectly designed for today's buyer. You will look forward to coming home and relaxing on your 2-tier EP paver Patio and cooking dinner in your upgraded Kitchen. Your dream Kitchen overlooking your Great Room is fully equiped with floor to ceiling cabinetry, double island, stainless steel, built-in appliances and granite countertops. The center island features an oversized sink and dishwasher while your second, 2-tier island adds storage as well as stool seating for 6. The walk-in Pantry will soon become your best friend. Wainscoting and beautiful, dark, hardwood floors line the main level. Enjoy working from home in your main floor Office, separate from main living area, filled with natural light and privacy. Invite all your friends and family over to enjoy the game in your dream lower level. Full bar, including sink, dishwasher, icemaker, under-counter refrigerator and wine cooler, create the ultimate space. There's more! Powder Room, Billiard Area, Family Room and sizable unfinished storage area round out the lower level. The tasteful hardwood floors are continued throughout the second floor. The First Floor Laundry Room will make doing laundry a dream. Master Suite has upgraded tile, double sinks and walk in closet. The 2nd and 3rd Bedrooms feature walk in closets and you will appreciate the double sinks in the spacious Hall Bath. Thoughtful additions to the home include a backup generator, built in speakers, security system, hardwired landscape lighting and sprinkler system. C lose to Elwyn Train station, Everyone's Hometown of Media, Airport, Dining and Shopping. Pack your bags, this home is ready for YOU!
Listing Details Original Price: Vacation Rental: Listing Term Begins: Possession:
$639,900 No 07/19/2018 0-30 Days C D
Previous List Price: DOM: Off Market Date:
$639,900 3 09/07/18
Sale/Lease Contract C oncessions: No Agreement of Sale Dt: 07/20/18
Exterior Front
C lose Date: C lose Price:
Foyer
Great Room
09/07/18 $639,900.00
Great Room
Kitchen
Breakfast Room
Breakfast Room
Dining Room
Office / Study
Half Bath
Laundry Room
Master Bedroom
Master Bathroom
Master Bathroom
Bedroom
Bedroom
Bathroom
Family Room
Family Room
Family Room
Deck
Patio
Deck
Exterior Front Š BRIGHT MLS - All information, regardless of source, should be verified by personal inspection by and/or with the appropriate professional(s). The information is not guaranteed. Measurements are solely for the purpose of marketing, may not be exact, and should not be relied upon for loan, valuation, or other purposes. Copyright 2020. Created: 05/20/2020 09:56 PM
305 South Ave, Media, PA 19063
MLS #: Tax ID #: Ownership Interest: Structure Type: Levels/Stories: Waterfront: Garage:
Closed
Residential
1005547146 26-00-01557-00 Fee Simple Twin/Semi-Detached 2.5 No No
Beds: Baths: Above Grade Fin SQFT: Price / Sq Ft: Year Built: Property C ondition: Style: C entral Air: Basement:
4 3/1 2,118 / Assessor 302.17 1870 Good C olonial Yes Yes
Delaware, PA Media Boro - Delaware C ounty (10426) MEDIA
School District: High School: Middle/Junior School: Elementary School:
Rose Tree Media Penncrest Springton Lake Media
$640,000
Location C ounty: MLS Area: Subdiv / Neigh:
Association / Community Info Amenities:
Tot Lots/Playground
Taxes and Assessment Tax Annual Amt / Year: Zoning:
$3,912 / 2018
Tax Assessed Value: Land Use C ode: Block/Lot:
RESID
$114,090 R-10 705-000
Rooms Family Room: Laundry: Kitchen: Dining Room: Living Room: Master Bedroom: Bedroom: Bedroom: Bedroom: Attic: Master Bedroom:
Bed Bath Lower 1 Lower 1 Main Island, Kitchen - Gas C ooking Main Main Upper 1 Upper 1 Upper 3 Upper 3 UnknownAttic - Pull-Down Stairs UnknownWalk-In C loset(s)
Main Upper 1
1 Half 3 Full
Building Info Above Grade Fin SQFT: Total Fin SQFT: Total SQFT: Wall & C eiling Types: Basement Type:
2,118 / Assessor 2,118 / Assessor 2,118 / Assessor 9Ft+ C eilings Full, Fully Finished
C onstruction Materials: Flooring Type:
Brick Tile/Brick, Wood
0.09a / 4,051sf
Lot Size Dimensions: Lot Features:
37X110 Front Yard, Level, SideYard(s)
Lot Lot Acres / SQFT:
Parking Total Parking Spaces
1
Features:
Driveway, Private
Interior Features Interior Features:
Kitchen - Eat-In, Kitchen - Island, Master Bath(s), No Fireplace, Built-In Range, C ooktop, Dishwasher, Oven-Self C leaning, Refrigerator, Accessibility Features: None, Security System, Window Features: Energy Efficient, Replacement, Upper Floor Laundry
Exterior Features Exterior Features:
Deck(s), Patio(s), Porch(es)
Utilities Utilities:
C able TV, C entral A/C , Electric Service: 200+ Amp Service, Heating: Forced Air, Heating Fuel: Natural Gas, Hot Water: Natural Gas, Water Source: Public, Sewer: Public Sewer
Remarks Public:
Truly a MUST SEE in "Everybody's Hometown!" this gorgeous and beautifully renovated 4 bdrm, 3.5 bath twin in the heart of Media Boro, with OFF STREET PARKING. This home while C OMPLETELY renovated has kept its old word charm with perfect blending of old and new ! You'll love both the interior & exterior. Unbeatable location; just steps to State Street and a view of the court house from your front yard! Enter the home through a vestibule entryway to a large openconcept living rm, dining rm, & kitchen w/ custom cabinetry, upgraded SS appliances, center island, & granite countertops. Off the kitchen, you'll find a deck w/ stairs to the yard with paver patio. It's breathtaking landscaping has created you own little hidden oasis making it the perfect combination to entertain your guests! C limb the staircase to the 2nd floor to find a hall bath and the master suite w/ master bath featuring a shower, lg double vanity, & soaking tub all with custom tile. Down the hallway you'll find beautiful French doors leading to a 2nd bdrm/bonus room w/ fireplace and balcony. The 3rd floor features 2 more large bedrooms, sitting area, and a 2nd hall bath. Other features of the home include: beautifully finished walkout lower level, C losets, custom flooring, doggie shower. Newer roof, newer plumbing, newer electric, newer hardwood flooring throughout, newer dual zoned HVAC , newer deck, and so much more! Walking distance to SEPTA trains and public transportation. C onvenient to hospitals, schools and major highways leading to Phila, Wilmington and King of Prussia. Enjoy all that "Everybody's Home Town" has to offer with its plethora of award winning restaurants and quaint shops. Open Saturday 9/221pm-3.
Listing Details Original Price: Vacation Rental: Listing Term Begins: Possession: Acceptable Financing:
$600,000 No 09/19/2018 31-60 Days C D, 61-90 Days C D C onventional, FHA 203(b)
Previous List Price: DOM: Off Market Date:
$600,000 7 12/14/18
Sale/Lease Contract C oncessions: No Agreement of Sale Dt: 09/25/18
C lose Date: C lose Price:
12/14/18 $640,000.00
Š BRIGHT MLS - All information, regardless of source, should be verified by personal inspection by and/or with the appropriate professional(s). The information is not guaranteed. Measurements are solely for the purpose of marketing, may not be exact, and should not be relied upon for loan, valuation, or other purposes. Copyright 2020. Created: 05/20/2020 09:56 PM
623 West End Walk, Media, PA 19063
MLS #: Tax ID #: Ownership Interest: Association: Structure Type: Levels/Stories: Waterfront: Views: Garage:
Closed
Residential
PADE322060 26-00-01796-20 Fee Simple HOA Row/Townhouse 3+ No Trees/Woods Yes
Beds: Baths: Above Grade Fin SQFT: Price / Sq Ft: Year Built: Property C ondition: Style: C entral Air: Basement:
3 2/2 2,500 / Estimated 278.00 2017 Good C olonial Yes Yes
Delaware, PA Media Boro - Delaware C ounty (10426) WEST END WALK
School District: High School: Middle/Junior School: Elementary School:
Rose Tree Media Penncrest Springton Lake Media
$695,000
Location C ounty: MLS Area: Subdiv / Neigh:
Association / Community Info HOA: HOA Name: Property Manager: Association Fee Incl.:
Yes HOA Fee: $260 / Monthly NEW C OMPANY BEING APPOINTED C apital C ontribution Fee: 500.00 No Association Recreation Fee:No C ommon Area Maintenance, Lawn Maintenance, Road Maintenance, Sewer, Snow Removal, Trash, Water
Taxes and Assessment Tax Annual Amt / Year: School Tax: C ounty Tax: C ity/Town Tax: C lean Green Assess: Municipal Trash: Refuse Fee: Loss Mitigation Fee: Agricultural Tax Due: Zoning:
$13,439 / 2019 $10,067 / Annually $2,196 / Annually $1,176 / Annually No No
Tax Assessed Value: Imprv. Assessed Value: Land Assessed Value: Historic: Block/Lot:
$392 / 2019 $392,247 $32,690 No 004-020
No No RESIDENTIAL
Rooms Family Room: Basement: Kitchen: Living Room: Laundry: Master Bedroom: Bedroom: Bedroom:
Bed Bath Lower 1 23 x 12 Main Upper 1 Lower 2 17 x 23, Basement - Partially Finished Lower 1 Main 20 x 18, C ountertop(s) - Granite, C rown Molding, Dining Area, Flooring - HardWood, Island, Kitchen Gas C ooking, Living/Dining Room C ombo Main 21 x 20 Upper 1 8 x 5 Upper 1 16 x 15, Walk-In C loset(s) Upper 1 12 x 11 Upper 1 12 x 10
3
1 Half 2 Full 1 Half
Building Info Builder Model: Builder Name:
Emerald Rockwell
C onstruction Materials:
Brick, C ement Siding, Frame, Masonry
Building Level C ount: Above Grade Fin SQFT: Total Fin SQFT: Total SQFT: Basement Type:
3 2,500 / Estimated 2,500 / Estimated 2,500 / Estimated Full
Flooring Type: Roof:
C arpet, C eramic Tile, Hardwood Shingle
Lot Lot Acres / SQFT: Additional Parcels: Views:
0.02a / 880sf / Assessor No Trees/Woods
Road:
Private
Ground Rent Ground Rent Exists:
No
Parking Attached Garage - # of Spaces Total Parking Spaces
2 2
Features:
Attached Garage, Off Street, Garage Door Opener, Garage - Front Entry, Inside Access, Paved Parking
Interior Features Interior Features:
Dining Area, Family Room Off Kitchen, Kitchen - Eat-In, Kitchen - Gourmet, Kitchen - Island, Master Bath(s), Pantry, Recessed Lighting, Stall Shower, Walk-in C loset(s), Window Treatments, Wine Storage, Wood Floors, No Fireplace, Built-In Microwave, Built-In Range, C ooktop, Dishwasher, Disposal, Dryer, Energy Efficient Appliances, ENERGY STAR C lothes Washer, ENERGY STAR Dishwasher, ENERGY STAR Refrigerator, Extra Refrigerator/Freezer, Icemaker, Microwave, Accessibility Features: 2+ Access Exits, Dryer In Unit, Upper Floor Laundry, Washer In Unit
Utilities Utilities:
C able TV, C entral A/C , Wall Unit, C ooling Fuel: Electric, Electric Service: 200+ Amp Service, Heating: Forced Air, Heating Fuel: Natural Gas, Hot Water: Natural Gas, Water Source: Public, Sewer: Public Sewer
Remarks Inclusions:
Washer & Dryer, and 2 Refrigerators in as is condition, plantation shutters, window blinds, curtains and bar stools.
Exclusions:
Mirrors. Wine Fridge in basement negotiable.
Public:
Experience Media and all that it has to offer at West End Walk. This custom town home offers the perfect blend of location, design and low maintenance living in Media Borough's most recently sold out community. Mint condition home features 3 bedrooms, 2 full baths, 2 powder rooms and 3 living levels. There is a two car attached garage, large deck and walk out basement. This home is ideal for entertaining with the open floor plan, featuring a great room that flows into the kitchen and dining area. A cooks "dream kitchen" includes a Wolf 4 burner gas cook top and indoor grill, viking wall mounted chimney hood, wall oven, microwave and wine refrigerator. A custom built-in buffet, under cabinet lighting and pantry highlight the dining area. Special upgraded features include hardwood floors, Pella windows, plantation shutters, custom lighting and a deck with a beautiful view of Glen Providence Park! Master suite offers a large walk-in shower, double bowl vanities, two custom closets and mini-split heating and cooling system allow for maximum efficiency. Two additional bedrooms, a full bath, a laundry room and linen closet complete the upper level. The entry level includes a two car garage, an open study or media room and powder room. The walk out basement with access to park and community space is framed and ready to be finished. All this is in close proximity to State Street's shops and restaurants, train station, airport, C enter C ity Philadelphia, route 476 and I-95!
Directions From Media Boro take Baltimore Pike heading south, turn right on West End Walk.
Listing Details Original Price: Vacation Rental: Sale Type: Listing Term Begins: Possession: Acceptable Financing: Federal Flood Zone: Disclosures:
$725,000 No Standard 02/04/2019 Negotiable Negotiable No Prop Disclosure
DOM: Off Market Date: Lease C onsidered: Home Warranty:
31 05/21/19 No No
Sale/Lease Contract C oncessions: No Agreement of Sale Dt: 03/06/19 C lose Sale Terms: Standard Sale
C lose Date: C lose Price:
05/20/19 $695,000.00
Š BRIGHT MLS - All information, regardless of source, should be verified by personal inspection by and/or with the appropriate professional(s). The information is not guaranteed. Measurements are solely for the purpose of marketing, may not be exact, and should not be relied upon for loan, valuation, or other purposes. Copyright 2020. Created: 05/20/2020 09:56 PM
Search Criteria Property Type is 'Residential' School District Nam e County State is 'Rose Tree Media (Delaware PA)' Status is 'Closed' Status Contractual Search Date is 05/20/2019 to 05/21/2018 Current Price is 600000+ Structure Type is one of 'Twin/Sem i-Detached', 'Row/Townhouse', 'End of Row/Townhouse' Senior Com m unity is no New Construction YN is no Selected 4 of 4 results.
FINDING YOUR BUYER The savviest marketing plan is one that targets the channels buyers are already using to find homes. From optimized internet exposure to networking with local agents, we’ll work diligently to find your buyer as fast and efficiently as possible.
HOW BUYERS FIND THEIR HOME National Association of REALTORSÂŽ Profile of Home Buyers and Sellers 2017 Internet Real Estate Agent Yard Sign / Open House Sign Friend, Relative or Neighbor Home Builder or Their Agent Directly from Sellers Print Newspaper Advertisement Home Book or Magazine Other 0%
SHARRA MERCER
10%
sharra@garymercergroup.com
20%
610.324.9416
30%
40%
50%
60%
YOUR CUSTOM MARKETING PLAN
SHARRA MERCER
sharra@garymercergroup.com
610.324.9416
YOUR CUSTOM MARKETING PLAN Well-researched Pricing
Open House Strategy
Capturing the right price in any given market is one of the most critical elements in a successful real estate transaction. Correctly pricing your property means diligently studying the market to know what interested buyers are willing to pay and to price competitively within that range. This is what will position your house to stand out against other listings.
Whether or not an open house is where your buyer comes from, they serve a strategic purpose – aggregating interested buyers in a specific geographic area. By showcasing your property with an open house, or simply leveraging the leads generated at another nearby open house, we will create and target a highly-qualified, localized group of buyers.
Captivating Staging
Targeted Networking
Staging is what creates a “wow factor” when a buyer walks through the door of your property. It’s what creates an emotional response and can often be an influence on whether or not an offer is made. From maximizing curb appeal to creating a clean and open interior, I will guide you on how to capture maximum buyer interest by highlighting the unique features of your house.
In real estate it’s not only what you know, it’s who you know. As an active member in the real estate community and our community at large, we will market your listing to top agents and buyer specialists in the area, generating excitement and ensuring maximum exposure.
Eye-catching Yard Signs Coming soon. For sale. Just sold. You have certainly seen these signs throughout your neighborhood – and their purpose is clear: to create excitement and interest around a listing. While much emphasis is placed on online advertisement these days, many buyers still look for their next home the old-fashioned way – by simply driving around their desired neighborhood. Professionally designed signage and property fliers will market your home 24/7 and capture attention from highly qualified buyers looking specifically in your area.
SHARRA MERCER
sharra@garymercergroup.com
Inbound Sales Associates Ensure every potential buyer’s inquiry will be followed up with a personal phone call from our Inbound Sales Associates (ISA).
Your Listing, Amplified When you list with us, we'll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through hundreds of the most popular search sites.
610.324.9416
YOUR CUSTOM MARKETING PLAN High-quality, Professional Photography
Effective Email Marketing
Crisp, clear photos will make your property pop online and maximize visual appeal. I work with highly qualified, professionally trained real estate photographers who specialize in making your house look its absolute best.
We maintain a database of approximately ### past clients, industry contacts and community influencers with whom we maintain regular communication with. Your listing will be blasted to these contacts, and any interest shown will be followed up with further, targeted communications.
Engaging Videography
Mass Mobile Marketing
Video is at the heart of an effective digital marketing campaign and can provide a distinct advantage in a competitive market.
When you choose to work with us, your home will be listed on our mobile app and will be put in the hands of millions of buyers!
Best-in-class Print Marketing From flyers to postcards to custom brochures, we’ll determine what professionally printed marketing pieces will move the needle to maximize the sale of your property.
Innovative Marketing Campaigns Create constant activity around your listing through tactically planned and proven strategies to bring your listing back up on new searches. Our alternating Active No Show/$1 Price Reduction mls strategy refreshes your listing and keeps it in front of buyers and agents searching for properties similar to yours.
Cutting-edge Digital Marketing With nearly 44 percent of buyers starting their search online and 95 percent of buyers looking online at some point in their home search, mastering the digital space is a must. From Google AdWords to social media marketing to the GMG SEO-optimized website and mobile search app, your listing will shine online. It is our goal to provide innovative digital marketing strategies to ensure the right buyers find your property and take action.
SHARRA MERCER
sharra@garymercergroup.com
610.324.9416
Buyers may say something different DESPITE DESPITE WHAT WHAT THE THE DATA DATA SAYS, SAYS, BUYERS MAY SAY SOMETHING DIFFERENT BUYERS MAY SAY SOMETHING DIFFERENT Buyers looking at homes for sale as they come on market
THE MARKET IS FLUID AND ALWAYS CHANGING
A C T I V I T Y
Weeks 1
2
3
4
5
6
7
This graph depicts the number of buyers and agents viewing a home. Notice the number declines significantly after the first 4 weeks
The MAGIC MONTH is the first four weeks a home is on the market. This is when it receives the most activity and also the time it is most likely to sell for the highest price. After the first four weeks, showings & previews drop off. If we wait too long to adjust the price into a reasonable range, we will end up chasing the market.
Homes that sell in the magic month are those which are priced right for their condition and location. These are the homes that attract multiple offers. Buyers who have seen every home for sale in the neighborhood they want recognize an exceptional home and grab it before someone else does. These are the homes that sell for 100% or more of their list price. According to NAR statistics, when a listing has a low amount of showings, the price is 10% too high on average. When homes are getting showings but no offers, they are priced 5% too high on average.
The Benefits of Using a Professional Realtor® This page outlines the benefits of using a professional REALTOR® to sell your property
You’ll experience a wide variety of benefits when you hire a real estate professional. Successfully selling a property is a complicated exercise, and REALTORS® have the experience, resources and contacts to complete your sale quickly and smoothly. Pricing A REALTOR® will help you determine the selling price of your property at a level that accurately reflects its value in current market conditions and will not cost you missed opportunities. Marketing A REALTOR® will have many useful suggestions on ways to improve the marketability of your property, including cosmetic repairs and other items that will create a favorable impression among buyers. Your property will enjoy a wider exposure among buyers when you use a REALTOR®. In addition to using flyers and organizing open house days, a REALTOR®'s extensive contact list of former clients, newly qualified buyers and other industry professionals can significantly reduce the time your property is on the market.
Advertising your property efficiently is another area where a REALTOR® can play an important role. A REALTOR®’s experience in deciding on the most appropriate type and frequency of advertising for your property can be invaluable. For example, placing too many ads can create the impression that there may be something wrong with the property or that the seller is desperate. Security Security is a major consideration when showing your home. By using a REALTOR®, you can rest assured that all showings will be pre-screened and supervised. Negotiating When negotiating a purchase, most buyers prefer to deal with a middleperson who is objective, unemotional and professional. Buyers will often feel more comfortable with a REALTOR® than with the owner when they want to raise issues that need resolving before making an offer. Monitoring, Renegotiating, Closing or Settling A REALTOR® will guide you through the minefield of potential problems associated with the appraisal, inspection and financing
A REALTOR® will also allow you to tap into a highly productive and extensive industry network, such as a Multiple Listing Service or other industry marketing system.
SHARRA MERCER
sharra@garymercergroup.com
610.324.9416
Where a Commission Goes This page describes how a commission is divided amongst all of the parties involved
After a successful sale of your property, the real estate commission is shared Among all who assisted in this important transaction. Generally, the commission Is divided four way: to the listing broker; the listing agent; the selling broker; and the selling agent. In recognition of the important roles each played in the sale of Your property, each is compensated by a percentage of the commission.
SHARRA MERCER
sharra@garymercergroup.com
610.324.9416
Steps to a Positive Showing This page describes the key steps to making for a positive showing of your property You only get one opportunity to make a good impression, so you want to make it count. By following these guidelines, you’ll enhance the attractiveness of your property and reduce the time it takes to generate serious offers.
First Impressions How your property appears from the outside is important. To make a good first impression on a buyer, a clean driveway, a freshly mown lawn or a trimmed hedge will work wonders. Do a critical inspection of the exterior of your property, paying special attention to the condition of your windows, shutters, screens and gutters. One of the first things a buyer will notice is the need for painting. If your property looks like it needs painting, many buyers will form an unfavorable impression. Elsewhere, little things count. Make sure the front door is spotless, including the doorknob, and that the windows gleam.
Cleanliness Counts Once inside your property, one of the key factors that influences its appeal to a buyer is cleanliness. Most important is front hallway, the kitchen and the bathrooms. Do a room-by-room cleaning, and don’t forget any out-of-sight areas because that’s often where a discriminating buyer will look first. The state of the carpets can also be a determining factor. At the very least, have your carpets cleaned, and if they are worn, it’s wise to replace them, or remove them if there is hardwood underneath.
SHARRA MERCER
sharra@garymercergroup.com
Less is More Clutter makes a poor impression. In closets, cabinets, kitchen countertops and other storage areas like basements, remove anything not needed for daily housekeeping. To make each room in your property look larger, get rid of or donate unnecessary furniture. Walk through your property and think: “Less is more.” Repairs Make sure everything is in good working order. Dripping faucets, squeaky steps and loose doorknobs can easily create a bad impression and reduce the value of your property. A few hours spent on repairs, whether by yourself or a tradesman, can pay big dividends when an offer is made. Little Things Count It’s easy to improve the appearance of any room. You may want to replace worn rugs or small pillows, put new towels in the bathroom or brighten up a room with a vase of flowers. Pull Together Get all the members of your household to pull together when it comes to getting – and keeping – your property ready to view. By getting everyone into the habit of spending a few minutes tidying up every morning for an afternoon showing, you improve your changes considerably.
610.324.9416
What it Takes to Show This page describes what it takes to show your property
Scheduling the Showing Coordination is the key. Before a sales associate from our firm or a cooperating broker shows or previews your property, a representative from our firm will contact you to schedule an appointment. You will then be notified of the timing, and, if it’s acceptable, the appointment will be confirmed. If you can’t be reached, the showing will proceed on the understanding that you wouldn’t want to miss any chances for interested buyers to view your property. Timing Ordinarily, you’ll get plenty of notice about an appointment request. Some buyers, however, may ask to see your property as soon as possible. In such cases, a showing could take place within an hour or so. If a buyer requests a change to the timing of a scheduled showing, you’ll be given as much notice as possible. Special Instructions Any special instructions you may have given to your listing agent, such as information on pets, parking or security, will be listed in your property file and thoroughly explained to the sales associate who requested the showing. The Showing If you’re not on hand during a showing, the sales associate will use the property’s lock box to enter. If you’re available, sales associates will introduce themselves and give you a business card.
SHARRA MERCER
sharra@garymercergroup.com
Privacy The fewer people around during a showing, the better. It’s also a good rule to let the buyer roam freely and discuss the property with the sales associate without interruption. A properly briefed sales associate will know the buyer’s needs and will be able to point out the features that meet the requirements. Contact Information If you’re not going to be available to approve an appointment request, it’s important to notify your sales associate. By leaving a telephone number where you can be contacted, you can be notified immediately about an offer. Previews Occasionally, sales associates may schedule an appointment to view your property without a buyer. By familiarizing themselves with what’s on the market, they will be an excellent position to alert a buyer to a property that fits the bill. Unscheduled Appointments Ask any people who show up to view your property without an appointment to telephone the listing agent to request a showing. Even if the person identifies himself or herself as a licensed sales associate, an appointment request must be made first through your listing agent.
610.324.9416
THE BOTTOM LINE
Real estate is complicated. That’s where we come in. At the closing table, our goal is for you to feel that the experience of selling your home exceeded all your expectations, so throughout all of our interactions – from listing to closing – we will work hard to achieve that goal. When you choose The Gary Mercer Group as your partner, you are not just getting a trusted, respected agent – you are getting a team of local expert who are passionate about serving our community and those who call it home.
Now, let’s get moving!
SHARRA MERCER
sharra@garymercergroup.com
610.324.9416