Gary Sr Listing Presentation

REVOLUTIONIZING HOME MARKETING MY HOME SELLING DIFFERENCE

GARY MERCER SR C: 484. 678. 6435

O: 610. 436. 6500

GarySr@GaryMercerTeam.com www.GaryMercerTeam.com

STRATEGIC MARKETING

ACTION PLAN

Designed to get the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage opportunities to showcase each home to key people that can either buy the home or help us find the right buyer. Not every technique is appropriate for every home, so we customize the positioning of the property based on how we can highlight the best features and target specific buyers.

SELLING FACTORS # 1 PREPARATION

It is crucial to have your home ready for market on day one. I will help you make sure your home is ready for showings and to go live by completing repairs that need to be done, decluttering & removing personal items, and making sure the home is clean and smells fresh. We are selling a dream of homeownership, and the dream of homeownership does not include trimming trees back from the roof of your house, painting, and removing your wallpaper. This is why we created our Property Prep Strategy, which includes: Property Preparation Painting, Deep Cleaning, Replacing Carpets, New Countertops, New Fixtures, Landscaping, etc.

Staging Solutions Virtual Staging Professional Photography Video Tours Pre-Inspection & Repairs

# 2 PRESENTATION

With our comprehensive website, dominant internet presence, social media expertise, mega open house strategy, targeted networking strategy, an inside sales agent, the Gary Mercer Group is dedicated to enhancing exposure on your home. The Gary Mercer Group offers SUPERIOR MARKETING TECHNIQUES to help get your home sold faster and for more money than the competition. A few ways that we achieve this: Digital Marketing That Drives Results Social Media & KW Command Public Portals Inside Sales Agent Targeted Networking Reverse Prospecting Social Strategy

Mega Open Houses In-Person Virtual Coming Soon Campaign

# 3 PRICE When it comes to selling your house, the right price matters. Competitive pricing generates the most activity from buyers and agents, while a price that's too high can contribute to a longer stay on the market and, ultimately, a drop in price to compete with newer, well-priced listings. A house that's priced at market value attracts the maximum amount of the market's potential buyers. Raise that asking price by just a bit above market value, and the percentage of potential buyers will decrease substantially.

PRE-LISTING HOME INSPECTION

ADVANTAGES Discover property conditions before a buyer walks through the door Fix problems and display receipts showing what repairs have been made Help prevent buyers from subtracting thousands for what may be a hundred dollars worth of repairs Shop contractors to find the best price for repairs Set your listing apart from the others Demonstrate your motivation and strengthen your market position

STAGING SOLUTIONS

AFTER

BEFORE

83%

OF REAL ESTATE AGENTS SAID STAGING MADE IT EASIER FOR A BUYER TO VISUALIZE THE PROPERTY AS A FUTURE HOME.

*Statistics from the National Association of Realtors® Research Group, 2019

STAGING SOLUTIONS

VIRTUAL STAGING

PROFESSIONAL PHOTOGRAPHY

DIGITALLY ENHANCED PHOTOS

AERIAL PHOTOGRAPHY

DAY TO DUSK PHOTOGRAPHY

VIDEO TOURS The modern customer wants to see the product in action. Video marketing is one of the most powerful tools in real estate today. The use of video to promote and market your community increases engagement on your digital and social channels, as well as educates and reaches your audience with the customer preferred medium.

WHERE DO BUYERS FIND THEIR HOME

28%

50%

REAL ESTATE AGENT

ONLINE

100% 7%

YARD SIGN/OPEN HOUSE SIGN

7%

FRIEND/ RELATIVE/ NEIGHBOR

5%

1%

2%

HOME BUILDER

DIRECTLY FROM SELLER/ PRINT KNEW THE ADVERTISING SELLER

MAXIMUM EXPOSURE

GET FEATURED I will feature your home on the top home search sites, on social media and syndicate it to over 700+ other sites.

Homes that receive the top 10% of page views sell an average 30 days faster!

SOCIAL MEDIA MARKETING Reach the influential | Find "Hidden Buyers" | Create Excitement

INSIDE SALES TEAM Most agents don't proactively look for homes for their clients.

This agent network is key to connecting buyers with your home as 88% OF RESIDENTIAL SALES INVOLVE REAL ESTATE AGENTS.

REVERSE PROSPECTING Email Flyers Social Media posts, ads, and messages Slybroadcast calls Text messages for special events

COMING SOON CAMPAIGN Buyers shop for homes differently today than they did 10 years ago or even 5 years ago. They want access to the homes and the ability to shop for homes and research homes on their own. Because of Covid limitiations we are doing virtual open houses rather than in person opens.