Novaturient
Shayna Salzman FASM 310 Professor Donald Levy
Novaturient: The desire to alter your life...a desire to make it greater...to push you where you have never gone before...
retailer and ambition Fabletics is a women’s athletic brand that lives by the mantra, “Live Your Passion�. They create clothes that inspire women to stay active and to live a healthy lifestyle. The brand was created with a goal to create high quality athletic wear for a fair price that would be available for women of all shapes, sizes, ages, and attitudes. Fabletics started its journey in October of 2013. While primary being an online retailer, Fabletics does have 22 brick and mortar stores in the United States. They conduct a market research study every year to see what new demands the customer calls for. There are currently 245k VIP members and 91% of these members end up recommending this brand to their friends and family. Novaturient is a new line for Fabletics that goes beyond what they have achieved so far. This line introduces the usage of smart textiles and shows they fit the lifestyle of a women on the go as well as a woman who wants to be in touch with the technological side of fashion. These smart fabrics include body mapping geo-knits and Seismic powered clothing. This line is all about nature, travel, and embracing your inner wanderlust adventurer. Novaturient will launch with the new collaboration with celebrity trainer Massy Arias and her Work Out Like a Warrior initiative. This will give Novaturient the front and center attention it needs to get the recognition it deserves.
customer profile Name: Adira Thomas Age: 25 Social Class: Middle to Upper Class Income: 70-80K per year Job: Athletic Trainer for college athletes Hometown: Asheville, North Carolina VALS Profile: Experiencer and Believer Adira lives a life where she is constantly on the go and needs her outfits to be multifunctional. She wants to feel comfortable in everything she wears so she can maintain a healthy life. She does two workouts each day. Adira goes for a morning run on a running trail near her house and then heads to the gym after she is down with work. During her weekends, she often goes on hikes or participates in marathons. Adira wants to enhance the quality of her own life as well as inspire others to also live a healthy lifestyle.
mood board
Trend board
Wedged Sneaker
Wrapped Tanklette
One Piece Performance Jumpsuit
The Biker Short
Body Mapping Geo-Knits
Milan
@junglejohanna
All Access NYC
Oysho
Athleta
print inspiration
Color inspiration
Color Story
CORIANDER
ROSEMARY
SAGE
TARAGON
DILL
BASIL
novaturient fabrics
Polyester Athletic Mesh -100% Polyester -Very Lightweight -1-way stretch
Graphene -Made out of the thinnest form of graphite -Sheer and lightweight -Absorbs body heat but dissipates humidity from your body
Stretch Woven -Polyester/Lycra blend -Matte Finish -Anti crease, dirt, and odour resistant -4-way stretch
Cupro -Vegan Fabric -Chalky Finish -Soft to the touch -Dirt and odour control -4-way stretch
Ath-Luxe Satin -Polyester/Acetate blend -Has a lustrous sheen -The summer velour -Built in stretch
novaturient print
product assortment
Speed Set Shorts $39.99
Cropped Rash Tee $39.99
Slounge One Piece Jumpsuit $64.95 *Prices based on products from Fabletics site
Wrapped Tanklette $29.95
Wedged Sneaker $89.99
Cut Away Mesh Leggins $49.99
color ways
color ways with prints