Our mission at the Statewide Hispanic Chamber of Commerce of New Jersey's technical education programs is to provide bilingual business education and mentorship services at no cost to participating business owners. With over 120,000 Hispanic-owned businesses contributing an aggregated $90 billion to the economy each year, we aim to empower these small business owners with the skill set necessary to succeed.
Our goal is to provide access, opportunity, and meaningful mentorship/coaching AT NO COST to empower these small business owners with the required skill set necessary to become successful:
The 2024 Hispanic Entrepreneur Training Program (HETP), now celebrating its tenth year, runs from January to May with a total of 14 classroom sessions, including two in-person events: one class session and the graduation ceremony. This year, 55 entrepreneurs participated, representing over 14 counties, with one participant from New York. Notable county representation includes 12 from Bergen County, 11 from Hudson County, 4 from Essex County, 5 from Union County, 6 from Middlesex County, and 4 from Passaic County. The program encompassed a diverse range of industries, including construction, education, restaurants, business consulting, websites and social media, manufacturing, cleaning, health & wellness, technology, and travel & leisure.
Classroom sessions were combined with class instruction, including guest speakers, panels, workshops, and community-building exercises. Halfway through the program, in March 2024, each business owner went through a detailed individual assessment to identify their main hurdles and areas of focus for expansion and growth. Based on those specific needs, the students were paired up with a group of subject-matter expert coaches who provided individual guidance between May and July 2024.
Throughout the program, each student gained a deeper insight into their business through comprehensive assessments and developed customized coaching plans tailored to their personal and professional growth. Despite the ongoing challenges in the post-COVID-19 era, our mission remains to provide small businesses with access to essential resources for their success. Although engagement has been more challenging in the hybrid format, which combines online and in-person elements, we have effectively maintained participation and achieved a 95% graduation rate. This approach has enabled small businesses to continue operating while benefiting from the program.
This year, we introduced a new learning software that provided students with access to previous recordings, new masterclasses, and updated content throughout the course. We enhanced the program to better address the evolving needs of business owners in recent years. By surveying HETP participants, we gained insights into their new challenges and needs in the post-COVID-19 landscape. The updated curriculum covered essential topics such as virtual networking via LinkedIn, business planning and canvassing, access to capital, cybersecurity, operations, financing, legal considerations, and marketing strategies.
Grant term: January 30th through September 30th, 2024
Applications reached 210
The cohort was made up of 55 students.
In all, 52 businesses graduated in 2024.
Graduates represented 12 different countries.
80% were foreign-born.
14 NJ counties were represented.
+40 hours of classroom instruction.
One student was from NY.
72.7% were female, 27.3% male.
+40 workshops delivered.
6 Requests
NJ 15 Requests Essex, NJ 5 Requests Hudson, NJ 11 Requests Middlesex, NJ
2 Requests
Monmouth, NJ
1 Requests Union, NJ
5 Requests Morris, NJ
1 Requests
4 Requests Sommerset, NJ
1 Requests Passaic, NJ
1 Requests Cumberland, NJ
NJ
Dr. Jairo Borja
Reina Valenzuela
1 2
The students fill out a general coaching assessment form. This is done live during class. The objective is for them to let us know in which business areas they need assistance.
The students will schedule a personalized 20-minute Zoom session to create a plan based on their immediate business goals, and to address their specific needs in chosen business areas from step #1.
3
After the assessment, we create a personalized plan with a clear objective that involves different coaches experts in each area, to help drive the sessions toward their goals and needs.
4
Each student receives their plan via email with instructions and copies sent to all involved coaches. Additionally, it is logged into the business journey system to track their learning and milestones.
5
The students start with the plan and let us know about their success stories.
All graduates received a complimentary membership to the chamber and exhibitor tables at our events.
Graduation 2024
LETS is an eight-week program, powered by Wells Fargo, designed to support women-owned small businesses and aspiring entrepreneurs with free business counseling and training. The program offers a robust curriculum that includes business planning, human resources, finances, and accounting, as well as marketing strategies, legal considerations, and customer relationship management. LETS is distinguished by its culturally and linguistically informed approach, ensuring that the business education and mentorship provided are tailored to the unique needs of diverse communities. Through a combination of expert-led sessions and personalized support, LETS aims to empower women entrepreneurs with the tools and knowledge needed to thrive in today’s competitive business environment.
The LET's Coaching program is founded on the HETP coaching process and encompasses leadership and professional development subjects.
Middlesex: 10.2% Manhattan: (NY) 2.0% Hudson: 18.4 % Essex: 12.2% Cumberland: 2.0% Camden: 2.0% Bergen: 12.2%
10.2% Somerset: 6.1% Queens NY: 4.1% Passaic: 12.2%
2.0%
4.1%
Websites and Social Media: 2.0%
Accounting and Taxes: 6.1% Business
6.1% Consumer
8.2%
6.1% Event
10.2% Financial
6.1%
and Wellness: 10.2% Manufacturing: 2.0% Marketing: 6.1% Other: 10.2% Restaurant and
14.3% Services: 8.2%
4.1%
Complete her business plan to build a scalable business.
Broadened her network and expanded Mime Academy’s reach. Organized all financial records.
Axon Engineering is now registered and licensed to service clients in New York.
Telemundo 47 Acceso Total “Mujeres imparables” interviewed Daniela and featured ParaKids impact.
Won a contract with NYC, the Office of Technology and innovation (OTI) Agency, hired a Senior Project Manager.
From Local events with a food truck to brick-and-mortar. Flavors of Success Story.
• Limited Capital
• Business Knowledge
• Team Building
• Navigating Bureaucracy
• Expanded Operations
Juan Sebastián Hernández founded Antojitos de mi Tierra to Satisfy a nostalgic craving that was not being met in New Jersey.
From humble beginnings selling at local events with a food cart, Juan implemented effective strategies prioritizing ingredients, quality, and exceptional customer service. His focus on authenticity has resonated with a loyal customer base, enabling Antojitos de mi Tierra to deliver its promise with a quick-serve a food truck that brings Colombia's vibrant and unique flavors to local events.
• #1.A personalized Coaching Plan that includes the right combination of experts: Accounting, Marketing Business Model, Legal, Networking, and Website Development.
• #2. Strategic Guidance
• #3Networking Opportunities and Exposure
• #4. Business Skills Development:
• Increased Revenue and Profitability
• Team Expansion
• Enhanced Brand Identity
• Future Growth Potential
• Pitch Competition Winner
HETP was a turning point for me. It gave me the tools and support to escape a difficult situation. Now, I'm not afraid of challenges; I know I can overcome anything. I'm proud of what I've achieved and excited for what the future holds.
Juan Sebastian Hernandez
In June 2024, we partnered with PSEG and StarfishGlobal to present a three-part masterclass designed to guide businesses through the certification process. The masterclass aimed to provide detailed education and step-by-step support for obtaining various certifications. The first session explored the different types of certifications available at both state and federal levels, as well as the organizations
In September 2024, we partnered with StarfishGlobal to launch a new program designed specifically for small businesses interested in importing and exporting. With the expertise of Reina Valenzuela, we introduced a three-part masterclass to guide participants through the complexities of international trade. The first session focused on completing an export-readiness assessment for their companies, ensuring that businesses are prepared for the challenges of exporting. The second session provided comprehensive research strategies and market selection techniques, helping
that issue these certifications nationwide. The second session concentrated on the specific documentation needed for certification in New Jersey, featuring the NJSBDC’s approach, which includes creating educational hubs with representatives who offer hands-on assistance throughout the state’s certification process. Reina Valenzuela delivered a thorough overview of the certifications available in New Jersey, including those for small business enterprises, veteran-owned, woman-owned, minority-owned, and LGBTQ+ businesses. The final session was an in-person workshop
insights from seasoned Hispanic exporters, sharing their experiences and best practices for successful international trade.
In October 2024, we partnered with Valley Bank to host the "Expert Guidance on Home Ownership & Community Lending Program for Small Business." This event aimed to provide valuable insights into home ownership and community lending, focusing on resources and strategies for small business owners. With the Valley Bank experts, we offered advice on navigating the lending process, understanding financing options, and leveraging community resources to support their business and home ownership goals.
In October 2024, we hosted the Financial Literacy Series, which was a two-part event designed to address key financial topics for small businesses. The first session focused on crucial aspects of financial management, including strategies for effective bookkeeping, budgeting, and financial planning tailored to the needs of small enterprises. The second session featured a fireside chat that was presented with critical players in the banking industry. We brought in key experts who provided invaluable insights into financial strategies, investment opportunities, and the latest trends in business
finance. This engaging conversation offered attendees practical advice and expert perspectives to help them navigate their financial challenges and make informed decisions for their businesses.
In 2024 we have continued strongly our successful partnership with the New Jersey Economic Development Authority (NJEDA) to offer the Small Business Bonding Readiness Program. This comprehensive 7-week virtual course, led by industry experts, is designed to enhance the business practices of small business owners across a range of critical areas. Participants will receive in-depth training in accounting, financial presentations, operational efficiency, marketing strategies, and surety bonding capacity. Additionally, the program covers essential topics such as construction and contract law, certification processes, and financing options.
To support their learning journey, students will have access to an online portal featuring supplementary modules that reinforce the course material. This portal allows participants to apply their new knowledge to their everyday business operations and ensures they are well-prepared to navigate the complexities of bonding and business growth.
For any questions, please contact: Carlos Medina, President and CEO
e-mail: medinac@robinsonaerial.com
Dr. Jairo Borja, Vice President, Corporate & Entrepreneurial Programs
e-mail: jborja@shccnj.org
