Sheaker Mag Issue 002

of The Women’s Go-To Sneaker Magazine

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ISSUE 002

R R R E E K K K A A E E H H SSS

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EDITOR’S LETTER In the second issue of Sheaker aka. The new year issue, we have worked hard to bring you some of the best highlights of 2018. Rounding up the best sneaker drops for women on page 18, to looking back at an amazing year for women’s basketball sneakers. Sneaker art has also made a big splash this year and so we decided to feature an outstanding collective of sneaker posters by Ami Vadi on page 38. The end of the year also means taking a time to reflect on memories and experiences, so we gathered a handful of your sneaker memories, as well as a great recollection of Warehouse Project at Store Street. I hope you enjoy this issue of Sheaker, and we hope to see the Sheaker family grow even more for the next instalment.

Angelee Kholia Editor in Chief

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CONT TENT S. Sneaker Memories High Top Honey’s: A year of Womens Basketball Sneakers

The Nike Collective

Sneaker Shine: The Art of Sneaker Cleaning

Celebrating 10 Years of Store Street Raving

Past vs. Present

12 Days of Crep Christmas

Meet the Designer Dictating the Next Sportswear Trend

Accessorize Yourself Nayva Sensational Stan Smith

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I N D U S T R Y. layout 2.indd 7

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High Top Honeys: A Year of Women’s Basketball Sneakers.

It was always a recurring feeling when I played basketball during PE at school, that I often felt drabbed down by my uniform and the regulatory rules. No visible logo’s, always black sneakers and, definitely, no high tops. Going on to win inter-school competitions was an achievement although I didn’t look a winner and consequently, didn’t feel a winner. In school we are taught that winning is beside the clothes you wear, which is true, but it wasn’t instilled in us that attire can increase confidence and therefore, improve performance.

As I’ve grown up, and explored the sneaker world, I have found that the real world couldn’t be any different to the outdated PE system in schools. Air Jordan’s, Nike Zoom’s and Adidas Kobe’s were all designed to look good while supporting the player to perform the best they can.

This world of plush basketball sneakers was unknown to me at school, in fact, I thought products like this were only aimed and marketed to boys. It probably didn’t occur to me that girls could look fly on the court because films like Space Jam, and typical broadcasting of basketball was mainly centred around men.

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Luckily, the basketball world is turning around for women. Long gone are the days of wearing oversized men’s basketball jerseys and trying so hard to find a nonbland looking pair of sneakers in my size. We are now seeing more options for women in stores, more drops dedicated to female basketballers and more female-only basketball teams outside of schools.

Pioneer for women’s Air Jordan’s, Aleali May, worked with Nike late last year for a very special collab. Paving the way for a future of amazing basketball sneakers, May gave a taste of the friends and family sample Millennial Pink Air Jordan 6 and then, the self-named Aleali May Shadow Satin Air Jordan 1 which saw a more general release.

It was essential for May that the latter release ran in girl’s sizes, so girls could feel fly on the court, and equally as fly off the court too. May has also teased a bolder coloured, suede AJ1 which, by the faux fur lining, could be seeing a release some time this winter.

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Image: @alealimay on Instagram The basketball revolution doesn’t stop there. Fashion’s godmother, Anna Wintour, and Vogue collaborated with the Jordan brand for the 2-part collection Anna Wintour OK. The collection didn’t hold back from a plush, high-fashion edge with a royal red and crisp white leather zip up AJ1 and, a glittery black AJ3, both featuring a hand-signed AWOK abbreviation on the sole.

Aside from Jumpman, LeBron James put power women behind the design as well as branding and marketing of his new lifestyle basketball sneaker.

The all-female design collective, Harlem’s Fashion Row teamed with Nike’s Meline Katchi to produce the model that saw a 5-minute sell out!

Let’s not forget that without a place to play basketball these sneakers will only gather dust in our closets. Teams and initiatives such as Babesketball in London, Glasgow Gazelles in Scotland and The Basquettes based in Toronto are all exclusive to women. They offer a safe space and an enjoyable environment for girls to practise basketball and better their skills without watchful young males. If you are a keen basketballer, why not link up with your local team and flash them high-tops all over the court.

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We

have always had an attachment to our shoes, more than clothing and sometimes jewellery. Even through the age of fast fashion, shoes and sneakers are an element of our wardrobes which remain for a lifetime. But, over 10 years ago we were still cleaning our sneakers considerably differently to our smart, dress shoes. Baking soda, fairy liquid and baby wipes; rummaging through everyday household products, we scrimped on the care we gave to our sneakers. Luckily the products and services on offer to sneaker care has revolutionised this decade, catering to our love for sneakers.

The art of shoe cleaning has been practised for decades, centuries even, and now sneaker care dedicated brands are bringing this art to sneakers. Jason Markk was one of the first pioneers in the sneaker cleaning industry.

Founded in 2007, Jason Markk saw not just a Sneaker Cleaning gap in the market, but London a need for specialized products. He introduced a cleaning solution along with tools to wipe sneakers clean. Later, in 2012, a brand called Crep Protect hit the stands. Their innovative repellent sprays, which were made to be applied to a sneaker before use to protect the body, became an Instagram phenomenon. Influencers took videos as they coated their prized sneakers in the Crep Protect spray and tricked viewers by slathering liquids such as ketchup and mud and joyful-

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ly washing it off thanks to the product.

Thanks to science and material technologies, we are now able to treat our sneakers, quickly and suitably for their properties.

But this isn’t the end.

In just a few years, sneaker cleaning has become a whole industry within the sneaker community. In 2014, Jason Markk introduced the world’s first “drop off sneaker cleaning service” in LA, which was later brought to the Size? Carnaby Street store. By implementing new sneaker cleaning stations within certain sneaker stores and within sneaker fairs, people have been approaching the service as a treat. These cleaning services can even be given as a gift to someone who may need a long-awaited grail-cleaning.

But if you are in need of a cheaper or more regular option to sneaker cleaning, the at-home products on offer don’t disappoint. Aside from Jason Markk and Crep Protect, certain brands have re@ Crepe City leased their own range of sneaker cleaning packs, including Adidas. For guidance using the product, you aren’t stuck with lengthy pamphlets, instead direct yourself to YouTube. Sneaker enthusiasts often take to YouTube for reviews and now, sneaker cleaning tutorials. This Autumn, Size? worked further with Jason Markk technicians on similar YouTube tutorials. Guiding you through the products and how to use them correctly, it’s safe to say these technicians definitely know their way around a bit of muck.

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Sneaker

Shine The Art Of Sneaker Cleaning.

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I t has become apparent that vintage and retro styles have crept into the fashion scene. Brands such as Christian Dior and Fendi

are embracing elements of their past in their recent designs. The sneaker industry has also taken their own spin on this. Chunky/ dad trainers from the 90’s have now become a hot trend and so, brands such Fila, Reebok and even Skechers are now having a drastic impact on the market. Bigger brands like Nike and Adidas are making sure they don’t miss out on this style wave, by producing their own silhouettes of chunky sneakers. The Adidas Yeezy Boost 700 was a hot item on initial release, being one of the first prolific chunky sneakers. The sneakers were a huge success, so Adidas decided to expand on this and bring in new original models like the Yung-1 and, reissuing 90’s classic Falcon’s.

Nike also responded with the Nike M2K Tekno, inspired by the Nike Monarch 1 and 4, which offered a very “dad-look” and embraced a classic white colourway with flashes of blue and crimson red.

P a v s P r e s Hybrids fuse both old and new to form a brand new concept which entwines new technologies with old.

Sneaker customisation has had a big influence on this “past comes to the present” trend. Within this, vintage sole swaps have become increasingly popular. Whether to simply restore an original sneaker or create a piece of art by mixing models, the method has reached a wider audience especially with the aid of Instagram and other forms of social media. Like all good businesses, Nike capitalised on this concept and sparked the idea of hybrids. Hybrids fuse both old and new to form a brand new concept which entwines new technologies with old. In the past, Nike have experimented with hybrids, offering the Lunar Air Force 1’s which came with a Lunar sole and cushioning to an Air Force 1 model, and the most hyped Sean Wotherspoon sneakers were a hybrid of Air Max 97/1’s. The recent success of this hybrid movement and the culture influenced heavily by old school/retro style, has resulted in brands experimenting more freely to create products that satisfy the end user.

Recently, Nike introduced the revolutionary new Vapourmax technology. After the initial Vapourmax 1.0 releases, Nike twinned both the past and present by forming the Nike TN air with the Vapourmax sole. These instantly became popular, with the TN’s approaching their 20th Birthday and being re-released on the market from 2018; the new twist on the TN Air was immediately accepted and desired by the sneaker culture. Shortly after Nike furthered this by adding an Air Max 97 upper to the Vapourmax sole. This trend is constantly evolving into the depths of the company’s history. It embraces the changes the sneaker industry has experienced over the years. Further models were created in collabo-

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ration with other brands such as Patta, which saw them release and Air Max 90/95, and Rap artist, Skepta’s released SKair featuring a new hybrid, the Air Max 97/BW. This clearly highlights that Nike are at the forefront of the hybrid movement. Combining the past with the present is offering brands such as Nike with new takes on silhouettes, yet is exceeding customer desires, as they are now able to cop trendy sneakers which some even consider art.

s t s . s e n t Adidas too have been busy with new creations of their own. Taking things that bit further by implementing the cutting-edge digitally-printed Adidas 4D midsole. Dubbed the “Futurecraft”, the midsole is produced using a 3D printer, which uses light and oxygen as its main inputs. This radical change in sneaker production shows how overtime sneakers and their methods of production has changed. For adidas this was the transition from using Boost, which was introduced in 2009, to using cutting edge 3D printing.

...sneakers which some even consider art.

To embrace the new technological advancements, Adidas decided to release their new line of sneakers named “The Never-Made Pack”. This pack consisted of 6 original silhouettes with a modern twist added. The Boston super, which was an original shoe from 1984, has now been revamped by Adidas by introducing a Boost sole to the original upper. Whilst the almost ancient, Adidas Country, receives a different kind of sole iteration.

The sole was taken from the newly designed Kamanda and applied to an old time Adidas classic, offering a funky fresh feel to the already simplistic classic white and green colourway. The most influential sneaker in the pack, 4D-5923, combined the I-5923 upper to the outstanding Adidas Futurecraft 4D sole. This sneaker retails at £450 which is rather steep, however offers one of the most cutting-edge technologies out there, onto a classic Adidas silhouette. One of the most original sneakers from the pack, the Micropacer R1, saw the return of an Adidas masterpiece. The Micropacer which also debuted in 1984, took the sneaker market by storm, by merging together both style and substance. The sneaker incorporated a fitness tracking device embedded in a microprocessor, which gave the user accurate recordings of their activity whilst wearing the sneakers. In 1984, this was a giant step towards the future of sneakers, but as time went by the Micropacer never really sparked further craze in the market.

This fusion of both past and present highlights how brands like Adidas has evolved over time yet haven’t forgot their past. While, Skechers and Fila have relied on a couple of models to see them through this trend, bigger brands like Nike and Adidas have truly innovated a breadth of new sneakers. Nike focussing more on style and aesthetic whereas Adidas utilising their new technologies onto popular original silhouettes.

Though all sneakers which make up this trend are as great as the next.

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Images taken from the Nike M2K TEKNO and Adidas ‘Never Made’ Pack

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“SIT DOWN SHUT UP�: Meet the Designer Dictating the Next Sportswear Trend.

Rolling onto the runway like a mix bag of Tutti Frutti sweets, Amy Bray unleashed her colourful and fun graduate collection earlier this year at GFW. All the way from Plymouth College of Art, Bray was determined to stand out from the rest and in fact, she did. From being selected to have her collection sponsored by Size? the sneaker retailer, to being followed by BBC in their documentary Inside Out, Bray had already made an impact on many pre-GFW.

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The garments were primarily inspired by her son’s love for football. This escalated into Bray drawing inspiration from the stigma attached to football being a sport only men can enjoy. Her slogan heavy collection shouts that “Girls like Football Too” and demands the boys to “Sit Down Shut Up”; reminding women that they too can love the sport.

Both slogans can be seen on the banner style football scarves which models wore proudly over their chevron puffer jackets.

The sporty inspiration doesn’t stop there. The punchy colour scheme, chevron slathered prints and wide leg cord trousers are reminiscent of seventies retro sportswear.

While the graduate designer used aspects of the past, the garments remain very current and easy to wear today. More daring pieces such as the red coloured puffers, were paired with chunky mustard knits or check trousers. Not to forget each outfit was worn with an orange or baby pink Adidas Gazellea classic and versatile sneaker.

Bray explains that she experimented with many techniques in order to create her design vision. sublimation print, digital print and screen print were all used across her line of sportswear from the scarves to the socks. It was this experimentation, not just in her final collection but through her time at university, which saw Bray success. Now, she aims to make her way into the industry as a budding sportwear designer with her sights set on creating uniforms for the 2022 Qatar World Cup, or even launching her own label.

Images: Sarah Hell & Victoria Hughes

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12 Days of Crep Christmas.

This year, we have seen some extraordinary general release sneakers for girls.

From high-tops to bulky mom sneakers, the array of sneakers released have been complimentary to the different styles and trends that are in Fashion now. We know there have been tonnes of amazing sneaker releases this year, but we have carefully selected 12 which have stood out, all in different ways, and all still available to buy for Christmas.

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When the M2K Tekno released earlier this year in a beige and orange accented colourway, it stood out as more than just a bulky sneaker. Designed with the Nike Monarch in mind, Nike created modified version with a cleverly moulded midsole to form angular shapes for a more dynamic looking chunky shoe. Quickly, the M2K was labelled as the “Mom” shoe; a practical, comfortable yet unfashionably, fashionable sneaker. The shoe now comes in a number of colour ways so you can match the mom shoe, with your similarly 90’s inspired fits.

M2K TEKNO.

The Converse One Star has seen increasing popularity this year. After the second and third instalment of Tyler the Creator’s Golf le Fleur collection, many fashion hipsters opted for these colour-blocked beauties. Easy to wear and available in every colour you can think of, One Star’s aren’t just for winter but spring and summer too.

ONE STAR.

The Air Max Deluxe made a jazzy return this year.

The sneaker, which originally came out in the 90’s, came back in marbled green, red, and purple toned colourways. The midsole holds a stark similarity to the Air Max 97 and the upper made of neoprene.

Back in September, Skepta took his spin on the Air Max Deluxe for part 3 of SK Air- a darker and more night-time appropriate colourway. If you are looking for a NYE sneaker the deluxe is for you.

AIR MAX DELUXE.

The Adidas Falcon is by far the staple sneaker for girls in 2018. Parties and pop-ups dedicated to the sneaker’s launch a few months ago, along with the announcement of Kylie Jenner’s brand ambassadorship of Adidas and particularly, the Falcon, set the sneaker up to be heavily popular. Now, its hard to scroll down your Instagram feed without seeing a fashion blogger sporting the sneaker. Original colourways of the Falcon include black, purple, blush pink and hints of blue.

Keep an eye out for a pending release of a powder pink Falcon, perfect for Valentines or just everyday wear.

FALCON .

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The Adidas Arkyn made its debut with Naked CPH. The slimline sneaker came in black with barrel laces across the primeknit upper and boost sole.

Made for women to transition from sport purposes to leisurewear, the sneaker is sleek and fitting to the foot. You can now buy the sock-like Arkyn in pale pink and bold blue in most retailers.

ARKYN.

The new Puma Thunder range explodes with colour, in a fluid and dynamic design. The Puma Thunder is unlike any other Puma sneaker. It holds a more cushioned and elevated look in comparison to other Puma favourites. The Thunder Spectra stands out amongst the colourways, with a black base and panels of the bold primary colours- it’s fun yet striking. If you are after a slightly bulky yet flattering to the feet sneaker, this is the one for you.

THUNDER SPECTRA.

The Adidas Yung 1 goes hand in hand with the Falcon. Both sneakers are similar in silhouette and were paired together for the Size? Acid House exclusive. If you like the Falcon but prefer more panels and detailing on your shoe, you should opt for the Yung-1. The famous bright red, navy blue and white colourway has been the most iconic of the sneaker and you will easily be able to find outfit inspiration for the sneaker on Instagram.

YUNG-1.

The Reebok Club-C is a classic in every right.

We explored the Club C in the last issue and named it one of the seasons most desired sneaker. Though similar sneakers such as the Adidas Calabasas and Continental have also made a big splash this year, it’s still the Club C which holds crowning glory as everybody’s go-to sneaker.

Pick up a pair in iconic beige with green accents.

CLUB-C.

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This year New Balance have really expanded their product range for women, the 90 and 991 have made a big splash this year but it’s the 990 which has stood out for us. The soft suede as well as the breathable mesh makes this sneaker one for the weekly rotation, boasting comfort and versatility.

Two months ago, the sneaker came out in an autumnal yellow, black and grey pack, all still available to buy through retailers like Maha and Naked CPH.

NB990.

The Air Force 1 Sage was first seen in Nike’s designed by women, Reimagined Collection, along with a number of other reinterpreted Nike Air Force 1’s.

The Sage, in particular, was continued in a leather lavender toned model and then later, taken on by Jorja Smith in her The Force is Female, Nike campaign. Now, the Sage is being reproduced in several colours and materials. The extra chunky sole gives a considerable amount of height and therefore can be paired with both daytime and nightime outfits.

AF1 SAGE.

Just like New Balance, the Jordan brand have been endeavouring to expand their women’s sector, as discussed in High Top Honey’s. The Jordan 3 has seen a handful of general releases in women’s sizes including Black Cement and Retro SE in bordeaux and beige. The heavy high-top basketball sneaker will see many a snowy day this winter with a useful deep tread in the sole.

JORDAN 3.

The Converse Chuck 70 has become as iconic as the Vans Old Skool’s. This year, the Chuck 70’s have acted as a canvas for many collaborations including the almighty OFF-White Vulcanized water-proof high-top’s. Fashion influencers such as Peggy Gou, repped the sneaker in a rich orange colour, reminding us of what an easy sneaker this is to wear. Not to forget, the Chuck 70 is an inexpensive sneaker and regularly can be found in sales.

CHUCK 70.

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Hypebae’s have taken the beauty world by storm this year. Adopting iconic logo’s like Nike’s Swoosh and Adidas’ 3 stripes, they have creatively fashioned them into their beauty routines. We look at make-up influencer: @Alxcext and nail salon: @islaberlin, to see how they have been bringing the trend into their own.

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Alice, under the alias been publicly creating in these 3 years, she choices and has taken

@Alxcext on YouTube and Instagram, has make-up looks for three years. Withhas not shied away from daring makeup inspiration from the most unlikely of

Crep Creations

A look at the sneaker inspired beauty trend.

places. In comes , an Alice original makeup series involving her favourite sneakers. The YouTuber draws ideas from elements of sneakers and translates them onto her face, creating a sneaker inspired look! The first segment of her series saw Alice take the metallic tones of the SKAirSkepta Air Max 97’s and paint the sumptuous shades on her lids. Other looks have seen Alice creatively working elements such as stitching and gold aglets into her makeup renditions.

From the face down to the nails, more guys and girls have been adorning their nails with sportswear logos to complete their ultra-savvy streetwear looks. The beauty of nail art, is that with careful coordination, we can match our nails to our sneakers, making for the perfect Instagram image. The most opted for nail-art has unsurprisingly been the OFF-White inspired designs with angled lines, quoted words and the famous yellow OFF-White tape. The amazingly `

intricate designs

have stunned the most of us, pushing the boundaries of what can be done on such a small canvas.

For those willing to spend the cash on their nails, the re-

Isla

Berlin

nowned , has created countless styles of this type. The nail salon is part of a luxury destination for shopping fashion, music and beauty products, who, at the moment, are only based in Berlin. The boutique is certified by sneaker blogger, Sanne Poeze, of @GirlOnKicks, who is known for regularly visiting the salon to get her nails done. Back in September, the funky nail salon held a mini-pop up at the Bread && Butter event creating Converse inspired nails for visitors. These pop-up sneaker events, are increasingly introducing more beauty related stalls for sneakerheads. In October, Crepe City Women’s also hosted a mini

nail pop up for those to indulge in a little beauty therapy.

But, don’t let the price tag stop you from having your own nail look. Nail stickers with pre-made sneaker patterns and nail varnishes are readily available online, so grab a colour and a sticker and get stuck in. If nails aren’t your thing, how about create a makeup look using the absolutely fabulous tutorials by @Alxcext on YouTube.

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NAYVA The girls with the hottest sneaker style.

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No, the four girls who make up Nay-

The show means that new challenges and tasks are set every episode. How the girls interpret the task means four very different style outcomes are produced. The four girls show that sneaker style doesn’t just mean “Tom-boy” or “Boyish”. Instead, you can embody a girly flair or fashion killer edge, while still rocking a pair of creps. The extensive style options that Nayva portray, show that there are 101 different creps for all the dress styles that exist. Getting “dressy” doesn’t mean you have to pair heels or smart shoes with an outfit, you can wear a clean, slim sneaker such as a Stan Smith. A deep gothic look can be paired with a devilish Nike TN.

va are not the UK’s next big girlband, although they do dress the part. Nayva is the name given to Angel, Esama, Faith and Jasmine; the savvy young group of girls, battling in weekly style competitions on YouTube. With just a handful of videos under their belt, new YouTube show Nayva, already have a huge following. In November, their Fashion and styling channel hit a whopping 50,000 subscriptions.

Nayva is the fourth show created by Kyra TV and follows up the boys’ series PAQ. Of course, all looks on the show are detailed with other elements to outfits such as beauty and nail art, which isn’t a features element in PAQ. But like PAQ, Nayva features a whole range of sneaker style inspiration. In the first episode, where the girls were challenged to create Y2K fits, their personalities shone through their choice of outfits. While Faith sported a DIY look paired with RnB staple Air Force 1’s, Jasmine took to her ‘girl next door’ look with pretty pastel gazelles. Through the series we see the girls’ true styles revealed, while Angel is partial to a classic shoe such as Vans Old Skl, Esama adopts a chunky or designer sneaker to pair with her garish outfits.

Over the past couple of years, YouTube has proved itself a generous platform for fashion inspiration. Other social media platforms such as Instagram and Pinterest give static inspiration, whereas YouTube has extended itself as a home for longer narration and information.

Though, “hauls” and “unboxing” videos became the norm on YouTube, more personalities and varied videos types have started to appear on the platform such as Nayva. We have become more receptive to videos which are constructed like shows. Adidas and Size? have introduced short series on YouTube but its shows like Nayva which have proved a firm favourite with young fashionistas and sneakerheads.

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Sensational Stan Smith.

For this Stan Smith inspired shoot, we worked with Smriti; an amazing picture editor. Her work caught our eyes as she transformed the most simple images into visual treats.

In this shoot, we worked with the Stan Smith. A shoe which has become a staple in everybody’s wardrobe.

With her dazzling image editing, Smriti has shown that the white sneaker can be paired with any colour and can be thrown on during any time of year.

Raf Simons Adidas Stan Smith Avilable to buy - ÂŁ250

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Stan

Smith.

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Style

Staple

Signature

Style

Staple

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Style

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Seeing

the 32

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you through

Seasons 33

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Nikki Kotecha

Growing up with an older brother and two close male cousins, sneakers were always an essential in the fashion in our household. If I ever stepped on their fresh creps all hell would break loose, I mean what was I thinking to be honest. Being the only girl in my family I was never really into what other girls were wearing, I only really knew about boys fashion, which stemmed by love for trainers. I really wish my first pair were more memorable but i guess i was still finding my style, so i ended up picking a pair of adidas hi top's with the classic adidas logo printed all over the shoe in like 3 different shades of blue. Now that sounds pretty decent, but the shoe was like 2 sizes too big, but they were on sale and the only pair my 14 year old self could afford at the time. I'm glad that i brought that pair though, I found the confidence to be a girl wearing sneakers!

Vanita Chamdal

Sneaker Memories.

Around 2005 everyone was hyping over Converses and so, I got purple high tops (My favourite colour). But then everyone was doing this thing where they drew on them and made them look all grubby which I didnt get... like why would you make your sneakers look like crap!

Krishma Chopra

AF1s are my go to sneaker for everything.

I’ve wore my first pair of white Air Force to the first festival I ever went to, and have worn them to every festival since.

They remind me of summer, friends, good music and fun! I wear them so much i decided to get a brand new pair and customise them for myself!

Angelee Kholia My first pair of sneakers were Adidas Superstars. They were indeed quite bulky for my little feet but I made them girly and lovely with lavender laces. I can’t say the same for my sneaker wardrobe now. Anything besides girly and lovely.

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-AD-

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“The Nike Collective� is a short series of posters by the amazing graphic designer, Ami Vadi. Her love for poster making can be seen on her growing design page, where she has experimented with logo’s, film imagery and musician identity. For this series, Ami put her spin on 4 drops this year, playing around with their branding and visual marketing

T H E N I K E C O L L E C T I V E

BY AMI V A D I

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An inclusive visionary platform based in NYC that push-

es the boundaries on creativity. Specializing in experiential marketing, content creation, and promotion.

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Credit: George Velazquez Jalen Andux

Follow on @escape2nyc on Instagram

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C E L E B R AT I N G 10 YEARS O F STORE STREET RAVING. 48

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Warehouse Project has grown to be more than just an event, but instead, a season of raving in one of Manchester’s biggest underground carparks.

Before this year’s raving commenced, it was announced that this 10th year of Warehouse Project at Store Street would indeed be the last. Sadly, this came to much shock to many fans, but they were not disappointed by the line-up of nights and DJ’s they had to come to play at this unique venue.

In 2011, the same announcement was made, and Warehouse Project was relocated to Victoria Warehouse Hotel for 3 years until 2014 when it was moved back to Store Street. The carpark has now been named by many as the spiritual home for original Warehouse Project ravers.

Walking through the plastic sheets from one rooms banging tunes, to another. The spiritual feeling of Warehouse Project at Store Street is undeniably electric. This year, 31 shows were announced to be hosted within Store Street including a very special New Year’s Day Special. What is set to be a show stopping night, it will celebrate the parties and raves hosted at the venue. The line-up features a number of world class DJ’s such as Black Madonna, Palms Trax and Hunee.

The selection of DJ’s from around the world that have played over the years, have grown bigger and more exciting. It is common every year that Warehouse also scouts a handful of up and coming DJ’s, placing them alongside known acts, which has catapulted them into bigger successes. This is what has made Warehouse Project

a renowned and recognised event on a massive scale. And, the ravers have followed. When listings and tickets for the event are released, the nights can sell out in minutes. Whether fans are in Germany or down the road from Store Street, Warehouse has become a tradition and attending has become a necessary part of everybody’s calendars. It kept Manchester on the map since the closure of the infamous Sankeys, and everyone’s eyes on the Mancunian club scene.

Last month, Warehouse Project paired with Design Manchester to gives fans a snippet of the past in an End Of Store Street Exhibition. The photography of Sebastian Matthes, along with the Design work of Paul Hemmingfield which was created through the history of Warehouse Project is what made up the show. They perfectly captured the essence of Warehouse Project and Store Street right down to the associated dove icon. Sebastian’s photography evoked intense emotion as his images reflected the “lost in the moment” and “beat dropping” times which we all experienced at Warehouse Project. A truly spectacular homage to an amazing venue.

Store Street has stolen the hearts of many. Proving that any space can be transformed into a nightclub scene for everybody to let loose in. Though, like every great club and venue the Store Street era must come to an end. Or, will it? Like the last announcement, there is a possibility the event could make a comeback to Store Street. But in the meantime, we remain beguiled at where on earth could host one of the biggest rave season’s in history.

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-contributors & thanks toKrishma Chopra/ @thursdaze @krishma._ Ricky Rai/ @slickrick_1 Amritha Vadi/ @ami.vadi Amy Bray/ @a.b.ray Smriti Pabari/ @sxriti Heleena Mistry/ @heleenatattoos

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by Editor; Angelee Kholia, unless stated otherwise, and may not be reproduced without permission. The views expressed in Sheaker are by the Editor or respective author- other parties cannot be held responsible for them.

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