Why Makeup is Important for Women? With makeup haven Sephora touching down in Brisbane not too long ago, more international beauty based stores are heading to our shores from the US and UK. This has caused an influx of new products and trends that have created a stir for makeup addicts and beauty blogger. But what makes the art of slathering your face with a concoction of substances so appealing to the mass female population; we all do it, but why?
We know makeup has been adorning the faces of women ever since the ancient eras of Egypt and Greece, where Kohl was used to line the eyes and beeswax was a popular ingredient in setting lotions. As an important part of our everyday routines, it’s significant to understand why we choose to paint our faces in order to face the world.