A spark is all it takes

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A spark is all it takes



Contents

Bitmap Tiff

02

Cut Paper

08 12

Depth and Motion

18

Custom Typeface

Conceptual Pattern

20

Infographic Design

24 30

Logo Design

32

Environmental Graphic

Website Design

40

Typographic Grid

44



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Fire, together with Wind, Earth and Water is one of the four known basic Elements, which represent the substance of the world. Often known as the “Two sided element”—Fire in

lights the way; it is indispensable. It is also an impulsive and a dangerous element, that can smoulder and suddenly burst. It can give wings of courage, compassion and devotion. It is obstinate and heady and absolutely not subtle. It is seen as the force burning inside us, giving us an iron willpower to go for our goals, bestowing upon us the passion to do it with all of ourself, resulting in the honor and freedom to do it with an open face.

A Spark is all it takes

its physical appearance can do for you what the sun itself does for the whole world—it provides you with light and warmth and can serve you as heat source to cook upon. It

Assignment 01 Bitmap Tiff



04 | 05 A Spark is all it takes

A spark is an incandescent particle. Such sparks may be produced by pyrotechnics, by metalworking or as a by-product of fires, especially when burning wood. Sparks are usually particles of the steel which become red hot and so melt into globules. These sparks can be used to ignite tinder and so start a fire.

Assignment 01 Bitmap Tiff



06 | 07 A Spark is all it takes

A Spark neglected makes a mighty fire —Robert Herrick

Assignment 01 Bitmap Tiff



08 | 09 A Spark is all it takes

In ancient mythology and in myths, the phoenix is a mythical sacred firebird. The phoenix is a bird with beautiful gold and red plumage. At the end of its life-cycle the phoenix builds itself a nest of cinnamon twigs that it then ignites; both nest and bird burn fiercely and are reduced to ashes, from which a new, young phoenix arises. Assignment 02 Cut Paper


The phoenix hope, can wing her way through the desert skies, and still defying fortune’s spite; revive from ashes and rise. —Miguel de Cervantes Saavedra


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A Spark is all it takes Assignment 02 Cut Paper


A flame is a chemical reaction between two or more chemicals that produces heat and light and other chemicals, (products of combustion). For a constant flame to be maintained then there must be a method of renewing the supply of the two or more chemicals (usually convection). In 2000, experiments by NASA confirmed that gravity plays an indirect role in flame formation and composition.


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A Spark is all it takes Depth and Motion

Assignment 03



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A Spark is all it takes Depth and Motion

Assignment 02


Fire stands for unbridled emotions, hatred and anger, but also love and happiness. It stands for changings, as it means the changeover between Earth, Water and Wind (Air).It stands for fighting in the open field, without mean tricks and ambushes. It represents a dream, a virtue, a belief, and never means your commitment only, but its realization.


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A Spark is all it takes Depth and Motion

Assignment 03



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A Spark is all it takes Custom Typeface

Assignment 04



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A Spark is all it takes Assignment 03 Cut Paper



Agni, the god of fire in Hindu mythology, represents the essential energy of life in the universe. He consumes things, but only so that other things can live. Fiery horses pull Agni’s chariot, and he carries a flaming spear. Agni created the sun and the stars, and his powers are great. He can make worshipers immortal and purify the souls of the dead from sin. so many offerings from his worshipers that he was

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One ancient myth about Agni says that he consumed tired. To regain his strength, he had to burn an entire

A Spark is all it takes

forest with all its inhabitants.

Assignment 05 Conceptual Pattern


700,000

600,000

ACRES DESTROYED

500,000

400,000

300,000

200,000

100,000

1825-1850

1850-1875

1875-1900

1900-1925 YEARS

1925-1950

1950-1975

1975-2000

2000-2025


WILDFIRES IN THE US AND ACRES DESTROYED Wildfires are a perennial problem in the Northwest. With miles and miles of wilderness, Idaho, Montana, Wyoming, Oregon, and Washington get more than their fair share of major forest fires. Lightning ignites most of these fires, but not all. Poorly-attended campfires, train and machinery sparks, and tossed cigarette butts cause no end of problems during the Northwest’s dry summer season. Once started, fires are subject to the whims of wind and weather.

24 | 25 A Spark is all it takes Assignment 06 Infographic Design


Position

White

Black

1

1

Hispanic

Asian

Filipino

Indian

Other

Deputy Chief

1

3 Battalion Chief

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4

1

2

17

15

6

1

1

1

26

15

10

3

1

5

3

18

25

10

8

2

12

6

1

1

1

46

44

16

11

1

Captain

3

Lieutenant

Engineer

1

1

1

1

Fire Fighter

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A C H A N G I N G D E PA R T M E N T As Oakland brings on its first black female fire chief, how diverse is the department by race, and by gender? The infographic breaks down the fire departm e n t ’s p e r s o n n e l b y r a c e a n d g e n d e r. Male Female

Assignment 06 Infographic Design


Cooking Equipment

Intentional

Smoking Materials

Heating Equipment

Children Playing

Candles

Lighting Equipment

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%


C A U S E S O F F I R E — I N J U R I ES A N D DES TRU C TIO N C A U S ED

Fires

Direct Property Damage

Many people believe that if they are careful they are much less likely to have a fire. While it is true that being careful will make you safer it will not stop fire from happening. Most fires are not caused from carelessness. They are caused from every day living that is almost impossible for us to change. The graph shows the major causes of fire, injuries and

A Spark is all it takes

Civilian Injuries

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Data for 2006 - 2010

property damage caused by it from 2006-2010.

Assignment 06 Infographic Design


FL ME


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A Spark is all it takes Assignment 07 Logo Design



We often regard fire as an agent of destruction, but to Nature, it is an agent of necessary change. Fire changes one form of energy to another. Green plants change light energy to chemical energy and fire changes chemical energy to heat energy.

32 | 33 A Spark is all it takes Assignment 08 Environmental Graphic



this Element, it is inherent in the nature of Fire, to try to overcome the earthen boundaries of singularity of

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According to the elves and their myths surrounding

things and to reach back to the Winds, to the multito the elves this is why Fire spreads whenever it can and tries to infect everything with its rebellion against the boundaries of existence, as it wants to destroy, only to return to the love of the One.

A Spark is all it takes

tudes of the Thoughts of the Dreamer of the world—

Assignment 08 Environmental Graphic


Fire is the Staff of our birth. It is the boldness and rashness of the young. It is the bounce of wild delight, the boisterousness of excitement. It is our hope, our goal, our desire, our energy and urgency for the future.


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Fire is enthusiastic, warming, and the spark of life. It is passionate, emotional, untamed, the most powerful of energy forces, for it represents the force of the Spirit. It is a flame that flickers, or a blaze that destroys. It glows in the Sun. It dances in the hearth, attracts the eye, and desire. It colors the blood. It is the pulse of our being.


38 | 39 A Spark is all it takes Assignment 08 Environmental Graphic


www.webdesigner stoolkit.com

A spark is all it takes

Home

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www.webdesigner stoolkit.com

A spark is all it takes

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40 | 41 A Spark is all it takes Assignment 09 Website Design


www.webdesigner stoolkit.com

A spark is all it takes

Home

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Author

I have been surrounded with art my whole life. I grew up in a home that had a love for art. The beauty of art has always attracted me and I have always loved being able to create it myself. I knew graphic design was what I wanted to do. I chose Fire as a phenomenon as I have always been intrigued by it. I tried to showcase the two sides of this element— The Friend and The Monster. If you have warmed your hands in its welcomed heat and enjoyed its friendly light, you know that all fire is not the raging holocaust. Fire, along with air, water, and earth, is a basic environmental factor. It has been a natural directing force in human evolution and the earth we inhabit. Histor y indicates that humans learned to use and control fire and was, perhaps our first tool.



Academy of Art University San Francisco, California 94105 Spring 2013 Designer: Shefali Adya shefaliadya @ hotmail.com Instructor: Julia Brown Title: Fire Fonts: Helvetica Neue Software: Indesign, Photoshop and Illustrator



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