INSIGHT
“Good designing is insightful. It’s the insight that makes it happen.”
S E L E C T E D W O R K S O F S H E FA L I A DYA
INSIGHT
“Good designing is insightful. It’s the insight that makes it happen.”
S E L E C T E D W O R K S O F S H E FA L I A DYA
COPYRIGHT
@Shefali Adya All rights reserved. No part of this publication can be reproduced or transmitted in any form, means, electronic or mechanical without prior permission from Shefali Adya.
Written and Designed by Shefali Adya
D E D I C AT E D
To my loving, supporting mother. I could not have done this without you.
FOREWORD
Design is a journey of discovery and always learning something new. With every design I create, I learn something new. I gain more insight into the design process and learn more about myself and the world around me. I learn to discover the right solution to a given problem. There is always something new waiting to be discovered. Your design is only as good as your willingness to learn; which is a never ending process. Through my portfolio, I want to capture my journey of discovering the right solution, my learnings, experiences and takeaways which will give the reader an insight to who I am as a designer, thinker and person.
TABLE OF CONTENTS
01
02
PROJECT
PROJECT
PROJECT
Smart Weave 008-035
Pour 036-049
Sugar Shack 050-069
07
08
03
PROJECT
PROJECT
Zipcar 124-145
All Ears 146-167
04
05
PROJECT
PROJECT
PROJECT
The Journey of Enlightenment 070-091
I’m Unique 092-109
Street Eats 110-123
09
10
PROJECT
PROJECT
Urban Archaeology 168-179
Game of Jacks 180-189
06
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
INSIGHT
“A design isn’t finished till someones using it.”
QU OTE | BRENDA LAUREL
008 | 009
P R O J E C T 0 1 | S M A R T W E AV E
01
PROJECT
COURSE
Smart Weave
Typography 4
INSTRUCTOR
CAT E G O RY
Ariel Grey
OBJECTIVE
S OLUTION
To design promotional material for a futuristic Typographic Conference
There is a pressing need to transform the way clothes are made. With
on a topic of your choice.
water, mineral oil and fertile soil being a limited and dwindling resource, all important ingredients for the domineering fibers polyester and cot-
KEY ADJECTIVES
Futuristic, Type driven, Experimental
ton, alternative fiber choices are essential. A designer’s informed choice of a sustainable textile means a reduction of water use and wastage across the supply chain, reduced chemical pollution, reduced loss of
TA R G ET AU D I E N C E
Fashion Designers, Clothing Companies, Material Scientists, Programmers and Health care professionals
biodiversity, reduced waste production and minimized use of non-renewable resources. The concept revolves around how these smart fabrics will be manufactured in the future and make their way to the runway. It also focuses on the advantages these fabrics will bring to us, enhance our bodies and transform our lives in the future. This book gives some amazing insight into this industry, and what’s about to come.
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
008 | 009
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
012 | 013
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
014 | 015
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
016 | 017
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
018 | 019
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
008 | 009
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
022 | 023
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
024 | 025
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
026 | 027
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
028 | 029
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
008 | 009
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
17.3
008 | 009
42.2
45.5
28.2
36.6
P R O J E C T 0 1 | S M A R T W E AV E
CLOTHING MEETS FUNCTION PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
034 | 035
PROJECT | (01 ) 02 03 04 0 5 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
INSIGHT
“Design is not just what it looks like and feels. Design is how it works.”
QUOTE | STEVE JOBS
036 | 037
PROJECT 02 | PO UR
02
PROJECT
COURSE
Pour
Graphic Design 3
INSTRUCTOR
CAT E G O RY
Bryan Pieratt
Mobile App, UX/UI
OBJECTIVE
S OLUTION
Design an on-the-go app that would solve an existing problem.
I decided to create an app which would help plan your trip to Napa and Sonoma. Pour would be your personal on-the-go guidebook. The app will
KEY ADJECTIVES
have the ability to recommend itineraries and much more. It will provide
Modern, Visual, Intuitive, Interactive
adequate details of each vineyard and all the activities recommended. You’ll be able to customize these itineraries as per your preference. It will
TA R G ET AU D I E N C E
Wine lovers
allow you to save these custom itineraries for future reference. It will also show activities near you, during your trip and help you make reservations for wine tours and offer wine tasting deals. It will be linked to social media and you’ll be able to share and view experiences with friends and family.
PROJECT | 01 ( 02 ) 03 04 0 5 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 02 | PO UR
038 | 039
PROJECT | (01 ) 02 03 04 0 5 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 02 | PO UR
040 | 041
PROJECT | 01 ( 02 ) 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 02 | PO UR
042 | 043
PROJECT | 01 ( 02 ) 03 04 0 5 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 02 | PO UR
044 | 045
PROJECT | 01 ( 02 ) 03 04 0 5 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 02 | PO UR
046 | 047
PROJECT | 01 ( 02 ) 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 02 | PO UR
048 | 049
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
INSIGHT
“Creativity is not an answer. Its a process.”
QUOTE | UNKNOWN
050 | 051
PROJECT 03 | SU GAR SHACK
03
PROJECT
COURSE
Sugar Shack
Identity 2
INSTRUCTOR
CAT E G O RY
Thomas McNulty
Identity and Print
OBJECTIVE
S OLUTION
Re brand an existing retail store.
Sugar Shack is a family owned candy store in Menlo Park, California. It’s
KEY ADJECTIVES
you feel when you step through the door. Sugar Shack’s unique, custom
not just about offering every kind of candy imaginable, it’s about the magic Fun and Hip, Trendy, Vibrant, Playful, Relatable
designed interior resembles a real ginger bread house with a contemporary twist. Sugar Shack is built on the traditional values of honest hard work and
TA R G ET AU D I E N C E
Kids and teenagers, Families, Everyone with a sweet tooth
customer service. The concept behind re-branding Sugar Shack was to reflect its core traditional value to inspire sweet celebration and draw the inner child out of the customer using a strong connection with childhood, fantasy, fiction and of course, sweets. I wanted to give it a fresh look and feel, that appealed to it’s target audience.
PROJECT | 01 02 ( 03 ) 04 0 5 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 03 | SU GAR SHACK
052 | 053
PROJECT | (01 ) 02 03 04 0 5 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
SUGAR SHACK
sugar shack
SUGAR SHAC K
SUGAR SHACK
sugar shac k
SUGAR SH ACK
SUGAR SHAC K
PROJECT 03 | SU GAR SHACK
054 | 055
PROJECT | 01 02 ( 03 ) 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
008 | 009
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
008 | 009
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 03 | SU GAR SHACK
060 | 061
PROJECT | 01 02 ( 03 ) 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 03 | SU GAR SHACK
062 | 063
PROJECT | 01 02 ( 03 ) 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 03 | SU GAR SHACK
064 | 065
PROJECT | 01 02 ( 03 ) 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 03 | SU GAR SHACK
066 | 067
PROJECT | 01 02 ( 03 ) 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 03 | SU GAR SHACK
068 | 069
PROJECT | 01 02 ( 03 ) 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
INSIGHT
“Design is to express, not to impress.”
Q U O T E | JOHN TANEDO
070 | 071
PROJECT 04 | THE JOURNEY OF ENLIGHTENMENT
04
PROJECT
COURSE
The Journey of Enlightenment
Typography 3
INSTRUCTOR
CAT E G O RY
Ariel Grey
OBJECTIVE
S OLUTION
Experimental architectural book design.
The Ajanta caves, paying tribute to a glorious past and the invincible
KEY ADJECTIVES
temples in the world and, indeed, a pioneering endeavor in the whole
spirit of man. These caves are some of the finest examples of rock cut Typography, Textural, Symbolic
of Asia. The style of Ajanta has exerted a considerable influence in India and elsewhere. With its two groups of monuments corresponding to
TA R G ET AU D I E N C E
Historians, Buddhists, Artists, Archaeologists
two important moments in Indian history, the Ajanta cave ensemble bears exceptional testimony to the evolution of Indian art, as well as to determining the role of the Buddhist community, intellectual and religious foyers. Though initially conceptualized to house the monks, these caves eventually developed as a part of a highly sophisticated, graphically rich culture that evolved for over a thousand years. Moving through the book, one can actually experience the time warp and the evolution of storytelling through the visual medium which I have tried to achieve through script and photography.
PROJECT | 01 02 03 ( 04) 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
008 | 009
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 04 | THE JOURNEY OF ENLIGHTENMENT
0 74 | 0 7 5
PROJECT | 01 02 03 ( 04) 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 04 | THE JOURNEY OF ENLIGHTENMENT
0 76 | 0 7 7
PROJECT | 01 02 03 ( 04) 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 04 | THE JOURNEY OF ENLIGHTENMENT
078 | 079
PROJECT | 01 02 03 ( 04) 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 04 | THE JOURNEY OF ENLIGHTENMENT
080 | 081
PROJECT | 01 02 03 ( 04) 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 04 | THE JOURNEY OF ENLIGHTENMENT
082 | 083
PROJECT | 01 02 03 ( 04) 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 04 | THE JOURNEY OF ENLIGHTENMENT
084 | 085
PROJECT | 01 02 03 ( 04) 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 04 | THE JOURNEY OF ENLIGHTENMENT
086 | 087
PROJECT | 01 02 03 ( 04) 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 04 | THE JOURNEY OF ENLIGHTENMENT
088 | 089
PROJECT | 01 02 03 ( 04) 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
05
PROJECT
COURSE
I’m Unique
Visual Systems 2
INSTRUCTOR
CAT E G O RY
Sean McGuire
Print and Digital
OBJECTIVE
S OLUTION
Create meaningful and engaging solutions for complex problems, across both interactive and print media, while refining your understanding of type, composition and imagery.
I was given the March of Dimes organization. I crafted a story that explained the who, what, where and why of the organization. I developed a visual language that could be adapted to both print and digital formats, yet remained consistent enough to feel like a family. To accompany the visuals,
KEY ADJECTIVES
and to clarify my concept, I wrote all the original content. The work was
Story Telling, Visual language for print and web
tied together with a strong concept developed through research and brainstorming techniques. The website functions primarily as repositories of
TA R G ET AU D I E N C E
American families
information and the book is a storytelling tool first, functional tool second.
PROJECT 05 | I’M UNIQUE
092 | 093
INSIGHT
“Design is an opportunity to continue telling the story, not just to sum everything up.”
Q U O T E | T AT E L I N D E N
PROJECT | 01 02 03 04 ( 05 ) 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
008 | 009
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 05 | I’M UNIQUE
096 | 097
PROJECT | 01 02 03 04 ( 05 ) 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 05 | I’M UNIQUE
098 | 099
PROJECT | 01 02 03 04 ( 05 ) 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 05 | I’M UNIQUE
100 | 101
PROJECT | 01 02 03 04 ( 05 ) 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 05 | I’M UNIQUE
102 | 103
PROJECT | 01 02 03 04 ( 05 ) 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 05 | I’M UNIQUE
104 | 105
PROJECT | 01 02 03 04 ( 05 ) 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 05 | I’M UNIQUE
106 | 107
PROJECT | 01 02 03 04 ( 05 ) 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 05 | I’M UNIQUE
108 | 109
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
06
PROJECT
COURSE
Street Eats
Visual Systems 1
INSTRUCTOR
CAT E G O RY
Megumi Kiyama
Mobile and Ipad app
OBJECTIVE
S OLUTION
To create a mobile app that would make an impact in today’s ultra fast
With food trucks on the rise, Street Eats is a sustainable way to find food
economy and that takes solid thinking and a great product.
trucks in your neighborhood and order from them online. Hungry foodies
KEY ADJECTIVES
trucks from this app. In addition to that, they will also be able to follow
never have to wait in line again. They can order and pay directly to food Vibrant, Fun, Trendy and Friendly
their favorite food trucks, view their weekly schedule and notifications when they are in the neighborhood. Truck owners can have their cooks
TA R G ET AU D I E N C E
Food lovers, food truck owners
spend more time in the mobile kitchen cooking where the real profit is. With this app we are able to work with food trucks who wouldn’t normally have the opportunity to be in front of customers who love to try new cuisines and love eating at food trucks. We are also helping them build their businesses while giving the foodies delicious and unique cuisine.
P R O J E C T 0 6 | S T R E ET S E AT S
110 | 111
INSIGHT
“Digital design is like painting except that the paint never dries.”
Q U O T E | N E V I L L E B R O DY
PROJECT | 01 02 03 04 05 (06 ) 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 6 | S T R E ET S E AT S
112 | 113
PROJECT | (01 ) 02 03 04 0 5 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 6 | S T R E ET S E AT S
114 | 115
PROJECT | 01 02 03 04 05 (06 ) 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 6 | S T R E ET S E AT S
116 | 117
PROJECT | 01 02 03 04 05 (06 ) 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 6 | S T R E ET S E AT S
118 | 119
PROJECT | 01 02 03 04 05 (06 ) 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 6 | S T R E ET S E AT S
120 | 121
PROJECT | 01 02 03 04 05 (06 ) 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 6 | S T R E ET S E AT S
122 | 123
PROJECT | 01 02 03 04 05 (06 ) 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
07 PROJECT
COURSE
Zipcar
Identity 2
INSTRUCTOR
CAT E G O RY
Thomas McNulty
Print and Identity
OBJECTIVE
S OLUTION
Re brand an existing car rental company.
Zipcar is a US car rental company, a subsidiary of Avis Budget Group. Zip-
KEY ADJECTIVES
or day. The concept behind re-branding Zipcar is to reflect its passion to
Simple yet impactful, Sustainable, Connectivity, Fun and friendly
enable simple and responsible urban living while leaving a small footprint
car provides automobile reservations to its members, billable by the hour
on the environment. With competition on the rise, I wanted to give it a TA R G ET AU D I E N C E
Urban car-less residents of a city, Business owners, Students
fresh look and feel, that appealed to it’s target audience.
124 | 125
PROJECT 07 | ZIPCAR
INSIGHT
“Make it simple but significant.”
QUOTE | DON DRAPER
PROJECT | 01 02 03 04 05 06 (07 ) 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
008 | 009
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 07 | ZIPCAR
128 | 129
PROJECT | 01 02 03 04 05 06 (07 ) 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 07 | ZIPCAR
130 | 131
PROJECT | 01 02 03 04 05 06 (07 ) 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 07 | ZIPCAR
132 | 133
PROJECT | 01 02 03 04 05 06 (07 ) 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 07 | ZIPCAR
134 | 135
PROJECT | 01 02 03 04 05 06 (07 ) 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
008 | 009
PROJECT | 01 02 03 04 05 06 (07 ) 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
008 | 009
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 07 | ZIPCAR
140 | 141
PROJECT | 01 02 03 04 05 06 (07 ) 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 07 | ZIPCAR
142 | 143
PROJECT | 01 02 03 04 05 06 (07 ) 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 07 | ZIPCAR
144 | 145
PROJECT | 01 02 03 04 05 06 (07 ) 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
08
PROJECT
COURSE
All Ears
Visual Systems 1
INSTRUCTOR
CAT E G O RY
Megumi Kiyama
OBJECTIVE
S OLUTION
To design the collaterals for a TED conference that will educate the au-
Listening is the active process by which we make sense of, assess, and
dience on a topic that is worth sharing.
respond to what we hear. It’s a skill of critical significance in all aspects of our lives. It’s easy to mistake listening as a simple, passive task, but
KEY ADJECTIVES
it requires more than just the ability to absorb information from some-
Ideas worth spreading, Conference collaterals, Educational
one else. Listening means taking in, not taking over. Every human being needs to listen consciously in order to live fully connected in space and
TA R G ET AU D I E N C E
Audience ages between 18–45
in time to the physical world around us, connected in understanding to each other, not to mention spiritually connected, because every spiritual path I know of has listening and contemplation at its heart. This book emphasizes the importance of listening, how we can achieve that skill and transform the world in one generation to a conscious listening world; a world of connection, a world of understanding and a world of peace.
PROJECT 08 | ALL EARS
146 | 147
INSIGHT
“There’s nothing worse than a brilliant image of a fuzzy concept.”
QU OTE | ANSEL ADAMS
PROJECT | 01 02 03 04 05 06 07 (08) 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
008 | 009
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
008 | 009
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 08 | ALL EARS
152 | 153
PROJECT | 01 02 03 04 05 06 07 (08) 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 08 | ALL EARS
154 | 155
PROJECT | 01 02 03 04 05 06 07 (08) 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
156 | 157
PROJECT | 01 02 03 04 05 06 07 (08) 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 08 | ALL EARS
158 | 159
PROJECT | 01 02 03 04 05 06 07 (08) 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 08 | ALL EARS
160 | 161
PROJECT | 01 02 03 04 05 06 07 (08) 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 08 | ALL EARS
162 | 163
PROJECT | 01 02 03 04 05 06 07 (08) 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 08 | ALL EARS
164 | 165
PROJECT | 01 02 03 04 05 06 07 (08) 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
008 | 009
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
INSIGHT
“Design should never say, Look at me. It should always say, Look at this.”
Q U O T E | D AV I D C R A I B
168 | 169
PROJECT 09 | URB AN AR CHAEOLOGY
09
PROJECT
COURSE
Urban Archaeology
Information Design
INSTRUCTOR
CAT E G O RY
Anthony Palmer
Ipad App
OBJECTIVE
S OLUTION
By using archeology as a metaphor, I explored the artifacts of our ur-
Tech-enabled ride-hailing services like Uber and Lyft already appear to be
ban surroundings and created a visual documentation in form of an
acting as a complement to public transit. With on-demand ride services on
ipad app of my findings.
a rise we see a shift in people using public transits like Muni, Bart and taxis. Since they have made it so convenient to get from one place to another, it’s
KEY ADJECTIVES
possible that Uber and Lyft have actually increased the number of cars on
Digital, Innovative, Approachable, Useful information
the road, upped greenhouse gas emissions, and, for some segments of the
TA R G ET AU D I E N C E
able San Francisco buses altogether once these startups cut their costs. I
Users of public transport, Ride sourcing users and providers
decided to create an ipad app that would reflect upon some relevant facts
population, replaced public transportation. I, for one, stopped using unreli-
on if ride sourcing compliments or competes with public transportation in San Francisco and how they affect our day to day life. To collect data on ride sourcing users and trips, I conducted a short survey in San Francisco. The survey was conducted by intercepting ride sourcing customers on the street in key locations expected to have a high concentration of such users.
PROJECT | 01 02 03 04 05 06 07 08 (09) 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
170 | 171
PROJECT | 01 02 03 04 05 06 07 08 (09) 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
x%
x%
ODRS x% x% x%
Time and Cost - On demand ride services
ODRS
Taxis
To:
Cost
x
y
From:
Time
xy minsy
z mins
ODRS
Taxis
PT No service
172 | 173
PROJECT 09 | URB AN AR CHAEOLOGY
Analyzing the three services based on safety, accessibility (24x7) and convenience
ODRST
axisP
T
Map showing the neighbourhoods where the three services are most prevelant
PROJECT | 01 02 03 04 05 06 07 08 (09) 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 09 | URB AN AR CHAEOLOGY
1 74 | 1 7 5
PROJECT | 01 02 03 04 05 06 07 08 (09) 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 09 | URB AN AR CHAEOLOGY
1 76 | 1 7 7
PROJECT | 01 02 03 04 05 06 07 08 (09) 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
PROJECT 09 | URB AN AR CHAEOLOGY
178 | 179
PROJECT | 01 02 03 04 05 06 07 08 (09) 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
INSIGHT
“It’s not important to develop your own style but your own approach.”
QUOTE | MASSIMO VIGNELLI
180 | 181
P R O J E C T 1 0 | G A M E O F JA C K S
10
PROJECT
COURSE
Game of Jacks
Information Design
INSTRUCTOR
CAT E G O RY
Anthony Palmer
OBJECTIVE
S OLUTION
The objective was to create a situation in which something is experi-
My process began with understanding the Game of Jacks and defining my
enced, and to measure and record that experience visually. It was ac-
target audience. Even though I had heard of the game, it was my first time
complished by playing a game called Jacks.
playing it. I wanted my information to be precise and easy to understand. I wanted to show the correlation between the bounce height and the score
KEY ADJECTIVES
Informative, Fun, Easy to understand
and how that helps with winning. I tried to capture the emotions (in each round) during the game. I also added the rules and some tips that I found very useful while playing the game and thought could come handy for
TA R G ET AU D I E N C E
Users new to the game who are trying to figure out how to play the game and what could help them win.
everyone. I started off by sketching, keeping in mind my target audience and what I was trying to communicate. I thought about the various ways I could show this information and after many rounds of feedback settled on my current version. Through out the process, I learnt how to present the information in a simple and effective way.
PROJECT | 01 02 03 04 05 06 07 08 09 (10)
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
008 | 009
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 1 0 | G A M E O F JA C K S
184 | 185
PROJECT | 01 02 03 04 05 06 07 08 09 (10)
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 1 0 | G A M E O F JA C K S
186 | 187
PROJECT | 01 02 03 04 05 06 07 08 09 (10)
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA
P R O J E C T 0 1 | S M A R T W E AV E
008 | 009
PROJECT | (01 ) 02 03 04 05 06 07 08 09 10
THANK YOU M Y FA M I LY
Mom, Tushar, Tanya, Aaryn, Olie I couldn’t have done this without you. Thank you for supporting me, believing in me and always pushing me to do my best. You guys are my strength and hope I have made you proud. Deepak Thank you for providing me with this great opportunity and turning my dream into reality. Thank you for pushing me harder and never letting me give up, believing in me and having the confidence that I could do it. I would have not gotten this far without you. INSTRUCTORS
Mary Scott, Ariel Grey, Thomas McNulty, Sean McGuire I have left everyone of your classes inspired to become a better designer. Thank you for your guidance and support and for pushing me to do the best work possible. I admire your dedication to your students and am proud to be a graduate of the AAU.
DESIGNER
TEXT STOCK
Shefali Adya
100 lbs Finch Fine
E MAIL
PRINTER
shefaliadya@hotmail.com
Giant Horse Printing
WEBSITE
BINDERY
shefaliadya.com
The Key Bindery
PHONE NUMBER
PHOTOGRAPHER
347.387.3267
Tom Seawell
SCHOOL
Academy of Art 79 New Montgomery San Francisco, CA 94105 COURSE
Senior Portfolio INSTRUCTOR
Mary Scott
T Y P E FA C E
Alright Sans Chronicle Text S O F T WA R E
Adobe Creative Cloud TITLE QUOTE
Charles Owen
I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA