Portfolio

INSIGHT

“Good designing is insightful.

It’s the insight that makes it happen.”

S E L E C T E D W O R K S O F S H E FA L I A DYA

INSIGHT

“Good designing is insightful.

It’s the insight that makes it happen.”

S E L E C T E D W O R K S O F S H E FA L I A DYA

COPYRIGHT

@Shefali Adya All rights reserved. No part of this publication can be reproduced or transmitted in any form, means, electronic or mechanical without prior permission from Shefali Adya.

Written and Designed by Shefali Adya

D E D I C AT E D

To my loving, supporting mother. I could not have done this without you.

FOREWORD

Design is a journey of discovery and always learning something new. With every design I create, I learn something new. I gain more insight into the design process and learn more about myself and the world around me. I learn to discover the right solution to a given problem. There is always something new waiting to be discovered. Your design is only as good as your willingness to learn; which is a never ending process. Through my portfolio, I want to capture my journey of discovering the right solution, my learnings, experiences and takeaways which will give the reader an insight to who I am as a designer, thinker and person.

TABLE OF CONTENTS

01

02

PROJECT

PROJECT

PROJECT

Smart Weave 008-035

Pour 036-049

Sugar Shack 050-069

07

08

03

PROJECT

PROJECT

Zipcar 124-145

All Ears 146-167

04

05

PROJECT

PROJECT

PROJECT

The Journey of Enlightenment 070-091

I’m Unique 092-109

Street Eats 110-123

09

10

PROJECT

PROJECT

Urban Archaeology 168-179

Game of Jacks 180-189

06

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

INSIGHT

“A design isn’t finished till someones using it.”

QU OTE | BRENDA LAUREL

008 | 009

P R O J E C T 0 1 | S M A R T W E AV E

01

PROJECT

COURSE

Smart Weave

Typography 4

INSTRUCTOR

CAT E G O RY

Ariel Grey

Print

OBJECTIVE

S OLUTION

To design promotional material for a futuristic Typographic Conference

There is a pressing need to transform the way clothes are made. With

on a topic of your choice.

water, mineral oil and fertile soil being a limited and dwindling resource, all important ingredients for the domineering fibers polyester and cot-

KEY ADJECTIVES

Futuristic, Type driven, Experimental

ton, alternative fiber choices are essential. A designer’s informed choice of a sustainable textile means a reduction of water use and wastage across the supply chain, reduced chemical pollution, reduced loss of

TA R G ET AU D I E N C E

Fashion Designers, Clothing Companies, Material Scientists, Programmers and Health care professionals

biodiversity, reduced waste production and minimized use of non-renewable resources. The concept revolves around how these smart fabrics will be manufactured in the future and make their way to the runway. It also focuses on the advantages these fabrics will bring to us, enhance our bodies and transform our lives in the future. This book gives some amazing insight into this industry, and what’s about to come.

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

008 | 009

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

012 | 013

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

014 | 015

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

016 | 017

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

018 | 019

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

008 | 009

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

022 | 023

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

024 | 025

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

026 | 027

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

028 | 029

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

008 | 009

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

17.3

008 | 009

42.2

45.5

28.2

36.6

P R O J E C T 0 1 | S M A R T W E AV E

CLOTHING MEETS FUNCTION PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

034 | 035

PROJECT | (01 ) 02 03 04 0 5 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

INSIGHT

“Design is not just what it looks like and feels.

Design is how it works.”

QUOTE | STEVE JOBS

036 | 037

PROJECT 02 | PO UR

02

PROJECT

COURSE

Pour

Graphic Design 3

INSTRUCTOR

CAT E G O RY

Bryan Pieratt

Mobile App, UX/UI

OBJECTIVE

S OLUTION

Design an on-the-go app that would solve an existing problem.

I decided to create an app which would help plan your trip to Napa and Sonoma. Pour would be your personal on-the-go guidebook. The app will

KEY ADJECTIVES

have the ability to recommend itineraries and much more. It will provide

Modern, Visual, Intuitive, Interactive

adequate details of each vineyard and all the activities recommended.

You’ll be able to customize these itineraries as per your preference. It will

TA R G ET AU D I E N C E

Wine lovers

allow you to save these custom itineraries for future reference. It will also show activities near you, during your trip and help you make reservations for wine tours and offer wine tasting deals. It will be linked to social media and you’ll be able to share and view experiences with friends and family.

PROJECT | 01 ( 02 ) 03 04 0 5 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 02 | PO UR

038 | 039

PROJECT | (01 ) 02 03 04 0 5 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 02 | PO UR

040 | 041

PROJECT | 01 ( 02 ) 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 02 | PO UR

042 | 043

PROJECT | 01 ( 02 ) 03 04 0 5 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 02 | PO UR

044 | 045

PROJECT | 01 ( 02 ) 03 04 0 5 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 02 | PO UR

046 | 047

PROJECT | 01 ( 02 ) 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 02 | PO UR

048 | 049

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

INSIGHT

“Creativity is not an answer. Its a process.”

QUOTE | UNKNOWN

050 | 051

PROJECT 03 | SU GAR SHACK

03

PROJECT

COURSE

Sugar Shack

Identity 2

INSTRUCTOR

CAT E G O RY

Thomas McNulty

Identity and Print

OBJECTIVE

S OLUTION

Re brand an existing retail store.

Sugar Shack is a family owned candy store in Menlo Park, California. It’s

KEY ADJECTIVES

you feel when you step through the door. Sugar Shack’s unique, custom

not just about offering every kind of candy imaginable, it’s about the magic Fun and Hip, Trendy, Vibrant, Playful, Relatable

designed interior resembles a real ginger bread house with a contemporary twist. Sugar Shack is built on the traditional values of honest hard work and

TA R G ET AU D I E N C E

Kids and teenagers, Families, Everyone with a sweet tooth

customer service. The concept behind re-branding Sugar Shack was to reflect its core traditional value to inspire sweet celebration and draw the inner child out of the customer using a strong connection with childhood, fantasy, fiction and of course, sweets. I wanted to give it a fresh look and feel, that appealed to it’s target audience.

PROJECT | 01 02 ( 03 ) 04 0 5 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 03 | SU GAR SHACK

052 | 053

PROJECT | (01 ) 02 03 04 0 5 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

SUGAR SHACK

sugar shack

SUGAR SHAC K

SUGAR SHACK

sugar shac k

SUGAR SH ACK

SUGAR SHAC K

PROJECT 03 | SU GAR SHACK

054 | 055

PROJECT | 01 02 ( 03 ) 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

008 | 009

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

008 | 009

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 03 | SU GAR SHACK

060 | 061

PROJECT | 01 02 ( 03 ) 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 03 | SU GAR SHACK

062 | 063

PROJECT | 01 02 ( 03 ) 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 03 | SU GAR SHACK

064 | 065

PROJECT | 01 02 ( 03 ) 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 03 | SU GAR SHACK

066 | 067

PROJECT | 01 02 ( 03 ) 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 03 | SU GAR SHACK

068 | 069

PROJECT | 01 02 ( 03 ) 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

INSIGHT

“Design is to express, not to impress.”

Q U O T E | JOHN TANEDO

070 | 071

PROJECT 04 | THE JOURNEY OF ENLIGHTENMENT

04

PROJECT

COURSE

The Journey of Enlightenment

Typography 3

INSTRUCTOR

CAT E G O RY

Ariel Grey

Print

OBJECTIVE

S OLUTION

Experimental architectural book design.

The Ajanta caves, paying tribute to a glorious past and the invincible

KEY ADJECTIVES

temples in the world and, indeed, a pioneering endeavor in the whole

spirit of man. These caves are some of the finest examples of rock cut Typography, Textural, Symbolic

of Asia. The style of Ajanta has exerted a considerable influence in India and elsewhere. With its two groups of monuments corresponding to

TA R G ET AU D I E N C E

Historians, Buddhists, Artists, Archaeologists

two important moments in Indian history, the Ajanta cave ensemble bears exceptional testimony to the evolution of Indian art, as well as to determining the role of the Buddhist community, intellectual and religious foyers. Though initially conceptualized to house the monks, these caves eventually developed as a part of a highly sophisticated, graphically rich culture that evolved for over a thousand years. Moving through the book, one can actually experience the time warp and the evolution of storytelling through the visual medium which I have tried to achieve through script and photography.

PROJECT | 01 02 03 ( 04) 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

008 | 009

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 04 | THE JOURNEY OF ENLIGHTENMENT

0 74 | 0 7 5

PROJECT | 01 02 03 ( 04) 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 04 | THE JOURNEY OF ENLIGHTENMENT

0 76 | 0 7 7

PROJECT | 01 02 03 ( 04) 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 04 | THE JOURNEY OF ENLIGHTENMENT

078 | 079

PROJECT | 01 02 03 ( 04) 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 04 | THE JOURNEY OF ENLIGHTENMENT

080 | 081

PROJECT | 01 02 03 ( 04) 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 04 | THE JOURNEY OF ENLIGHTENMENT

082 | 083

PROJECT | 01 02 03 ( 04) 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 04 | THE JOURNEY OF ENLIGHTENMENT

084 | 085

PROJECT | 01 02 03 ( 04) 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 04 | THE JOURNEY OF ENLIGHTENMENT

086 | 087

PROJECT | 01 02 03 ( 04) 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 04 | THE JOURNEY OF ENLIGHTENMENT

088 | 089

PROJECT | 01 02 03 ( 04) 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

05

PROJECT

COURSE

I’m Unique

Visual Systems 2

INSTRUCTOR

CAT E G O RY

Sean McGuire

Print and Digital

OBJECTIVE

S OLUTION

Create meaningful and engaging solutions for complex problems, across both interactive and print media, while refining your understanding of type, composition and imagery.

I was given the March of Dimes organization. I crafted a story that explained the who, what, where and why of the organization. I developed a visual language that could be adapted to both print and digital formats, yet remained consistent enough to feel like a family. To accompany the visuals,

KEY ADJECTIVES

and to clarify my concept, I wrote all the original content. The work was

Story Telling, Visual language for print and web

tied together with a strong concept developed through research and brainstorming techniques. The website functions primarily as repositories of

TA R G ET AU D I E N C E

American families

information and the book is a storytelling tool first, functional tool second.

PROJECT 05 | I’M UNIQUE

092 | 093

INSIGHT

“Design is an opportunity to continue telling the story, not just to sum everything up.”

Q U O T E | T AT E L I N D E N

PROJECT | 01 02 03 04 ( 05 ) 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

008 | 009

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 05 | I’M UNIQUE

096 | 097

PROJECT | 01 02 03 04 ( 05 ) 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 05 | I’M UNIQUE

098 | 099

PROJECT | 01 02 03 04 ( 05 ) 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 05 | I’M UNIQUE

100 | 101

PROJECT | 01 02 03 04 ( 05 ) 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 05 | I’M UNIQUE

102 | 103

PROJECT | 01 02 03 04 ( 05 ) 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 05 | I’M UNIQUE

104 | 105

PROJECT | 01 02 03 04 ( 05 ) 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 05 | I’M UNIQUE

106 | 107

PROJECT | 01 02 03 04 ( 05 ) 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 05 | I’M UNIQUE

108 | 109

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

06

PROJECT

COURSE

Street Eats

Visual Systems 1

INSTRUCTOR

CAT E G O RY

Megumi Kiyama

Mobile and Ipad app

OBJECTIVE

S OLUTION

To create a mobile app that would make an impact in today’s ultra fast

With food trucks on the rise, Street Eats is a sustainable way to find food

economy and that takes solid thinking and a great product.

trucks in your neighborhood and order from them online. Hungry foodies

KEY ADJECTIVES

trucks from this app. In addition to that, they will also be able to follow

never have to wait in line again. They can order and pay directly to food Vibrant, Fun, Trendy and Friendly

their favorite food trucks, view their weekly schedule and notifications when they are in the neighborhood. Truck owners can have their cooks

TA R G ET AU D I E N C E

Food lovers, food truck owners

spend more time in the mobile kitchen cooking where the real profit is.

With this app we are able to work with food trucks who wouldn’t normally have the opportunity to be in front of customers who love to try new cuisines and love eating at food trucks. We are also helping them build their businesses while giving the foodies delicious and unique cuisine.

P R O J E C T 0 6 | S T R E ET S E AT S

110 | 111

INSIGHT

“Digital design is like painting except that the paint never dries.”

Q U O T E | N E V I L L E B R O DY

PROJECT | 01 02 03 04 05 (06 ) 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 6 | S T R E ET S E AT S

112 | 113

PROJECT | (01 ) 02 03 04 0 5 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 6 | S T R E ET S E AT S

114 | 115

PROJECT | 01 02 03 04 05 (06 ) 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 6 | S T R E ET S E AT S

116 | 117

PROJECT | 01 02 03 04 05 (06 ) 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 6 | S T R E ET S E AT S

118 | 119

PROJECT | 01 02 03 04 05 (06 ) 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 6 | S T R E ET S E AT S

120 | 121

PROJECT | 01 02 03 04 05 (06 ) 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 6 | S T R E ET S E AT S

122 | 123

PROJECT | 01 02 03 04 05 (06 ) 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

07 PROJECT

COURSE

Zipcar

Identity 2

INSTRUCTOR

CAT E G O RY

Thomas McNulty

Print and Identity

OBJECTIVE

S OLUTION

Re brand an existing car rental company.

Zipcar is a US car rental company, a subsidiary of Avis Budget Group. Zip-

KEY ADJECTIVES

or day. The concept behind re-branding Zipcar is to reflect its passion to

Simple yet impactful, Sustainable, Connectivity, Fun and friendly

enable simple and responsible urban living while leaving a small footprint

car provides automobile reservations to its members, billable by the hour

on the environment. With competition on the rise, I wanted to give it a TA R G ET AU D I E N C E

Urban car-less residents of a city, Business owners, Students

fresh look and feel, that appealed to it’s target audience.

124 | 125

PROJECT 07 | ZIPCAR

INSIGHT

“Make it simple but significant.”

QUOTE | DON DRAPER

PROJECT | 01 02 03 04 05 06 (07 ) 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

008 | 009

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 07 | ZIPCAR

128 | 129

PROJECT | 01 02 03 04 05 06 (07 ) 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 07 | ZIPCAR

130 | 131

PROJECT | 01 02 03 04 05 06 (07 ) 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 07 | ZIPCAR

132 | 133

PROJECT | 01 02 03 04 05 06 (07 ) 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 07 | ZIPCAR

134 | 135

PROJECT | 01 02 03 04 05 06 (07 ) 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

008 | 009

PROJECT | 01 02 03 04 05 06 (07 ) 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

008 | 009

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 07 | ZIPCAR

140 | 141

PROJECT | 01 02 03 04 05 06 (07 ) 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 07 | ZIPCAR

142 | 143

PROJECT | 01 02 03 04 05 06 (07 ) 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 07 | ZIPCAR

144 | 145

PROJECT | 01 02 03 04 05 06 (07 ) 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

08

PROJECT

COURSE

All Ears

Visual Systems 1

INSTRUCTOR

CAT E G O RY

Megumi Kiyama

Print

OBJECTIVE

S OLUTION

To design the collaterals for a TED conference that will educate the au-

Listening is the active process by which we make sense of, assess, and

dience on a topic that is worth sharing.

respond to what we hear. It’s a skill of critical significance in all aspects of our lives. It’s easy to mistake listening as a simple, passive task, but

KEY ADJECTIVES

it requires more than just the ability to absorb information from some-

Ideas worth spreading, Conference collaterals, Educational

one else. Listening means taking in, not taking over. Every human being needs to listen consciously in order to live fully connected in space and

TA R G ET AU D I E N C E

Audience ages between 18–45

in time to the physical world around us, connected in understanding to each other, not to mention spiritually connected, because every spiritual path I know of has listening and contemplation at its heart. This book emphasizes the importance of listening, how we can achieve that skill and transform the world in one generation to a conscious listening world; a world of connection, a world of understanding and a world of peace.

PROJECT 08 | ALL EARS

146 | 147

INSIGHT

“There’s nothing worse than a brilliant image of a fuzzy concept.”

QU OTE | ANSEL ADAMS

PROJECT | 01 02 03 04 05 06 07 (08) 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

008 | 009

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

008 | 009

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 08 | ALL EARS

152 | 153

PROJECT | 01 02 03 04 05 06 07 (08) 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 08 | ALL EARS

154 | 155

PROJECT | 01 02 03 04 05 06 07 (08) 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

156 | 157

PROJECT | 01 02 03 04 05 06 07 (08) 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 08 | ALL EARS

158 | 159

PROJECT | 01 02 03 04 05 06 07 (08) 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 08 | ALL EARS

160 | 161

PROJECT | 01 02 03 04 05 06 07 (08) 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 08 | ALL EARS

162 | 163

PROJECT | 01 02 03 04 05 06 07 (08) 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 08 | ALL EARS

164 | 165

PROJECT | 01 02 03 04 05 06 07 (08) 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

008 | 009

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

INSIGHT

“Design should never say, Look at me. It should always say, Look at this.”

Q U O T E | D AV I D C R A I B

168 | 169

PROJECT 09 | URB AN AR CHAEOLOGY

09

PROJECT

COURSE

Urban Archaeology

Information Design

INSTRUCTOR

CAT E G O RY

Anthony Palmer

Ipad App

OBJECTIVE

S OLUTION

By using archeology as a metaphor, I explored the artifacts of our ur-

Tech-enabled ride-hailing services like Uber and Lyft already appear to be

ban surroundings and created a visual documentation in form of an

acting as a complement to public transit. With on-demand ride services on

ipad app of my findings.

a rise we see a shift in people using public transits like Muni, Bart and taxis.

Since they have made it so convenient to get from one place to another, it’s

KEY ADJECTIVES

possible that Uber and Lyft have actually increased the number of cars on

Digital, Innovative, Approachable, Useful information

the road, upped greenhouse gas emissions, and, for some segments of the

TA R G ET AU D I E N C E

able San Francisco buses altogether once these startups cut their costs. I

Users of public transport, Ride sourcing users and providers

decided to create an ipad app that would reflect upon some relevant facts

population, replaced public transportation. I, for one, stopped using unreli-

on if ride sourcing compliments or competes with public transportation in San Francisco and how they affect our day to day life. To collect data on ride sourcing users and trips, I conducted a short survey in San Francisco.

The survey was conducted by intercepting ride sourcing customers on the street in key locations expected to have a high concentration of such users.

PROJECT | 01 02 03 04 05 06 07 08 (09) 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

170 | 171

PROJECT | 01 02 03 04 05 06 07 08 (09) 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

x%

x%

ODRS x% x% x%

Time and Cost - On demand ride services

ODRS

Taxis

To:

Cost

x

y

From:

Time

xy minsy

z mins

ODRS

Taxis

PT No service

172 | 173

PROJECT 09 | URB AN AR CHAEOLOGY

Analyzing the three services based on safety, accessibility (24x7) and convenience

ODRST

axisP

T

Map showing the neighbourhoods where the three services are most prevelant

PROJECT | 01 02 03 04 05 06 07 08 (09) 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 09 | URB AN AR CHAEOLOGY

1 74 | 1 7 5

PROJECT | 01 02 03 04 05 06 07 08 (09) 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 09 | URB AN AR CHAEOLOGY

1 76 | 1 7 7

PROJECT | 01 02 03 04 05 06 07 08 (09) 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

PROJECT 09 | URB AN AR CHAEOLOGY

178 | 179

PROJECT | 01 02 03 04 05 06 07 08 (09) 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

INSIGHT

“It’s not important to develop your own style but your own approach.”

QUOTE | MASSIMO VIGNELLI

180 | 181

P R O J E C T 1 0 | G A M E O F JA C K S

10

PROJECT

COURSE

Game of Jacks

Information Design

INSTRUCTOR

CAT E G O RY

Anthony Palmer

Print

OBJECTIVE

S OLUTION

The objective was to create a situation in which something is experi-

My process began with understanding the Game of Jacks and defining my

enced, and to measure and record that experience visually. It was ac-

target audience. Even though I had heard of the game, it was my first time

complished by playing a game called Jacks.

playing it. I wanted my information to be precise and easy to understand. I wanted to show the correlation between the bounce height and the score

KEY ADJECTIVES

Informative, Fun, Easy to understand

and how that helps with winning. I tried to capture the emotions (in each round) during the game. I also added the rules and some tips that I found very useful while playing the game and thought could come handy for

TA R G ET AU D I E N C E

Users new to the game who are trying to figure out how to play the game and what could help them win.

everyone. I started off by sketching, keeping in mind my target audience and what I was trying to communicate. I thought about the various ways I could show this information and after many rounds of feedback settled on my current version. Through out the process, I learnt how to present the information in a simple and effective way.

PROJECT | 01 02 03 04 05 06 07 08 09 (10)

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

008 | 009

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 1 0 | G A M E O F JA C K S

184 | 185

PROJECT | 01 02 03 04 05 06 07 08 09 (10)

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 1 0 | G A M E O F JA C K S

186 | 187

PROJECT | 01 02 03 04 05 06 07 08 09 (10)

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA

P R O J E C T 0 1 | S M A R T W E AV E

008 | 009

PROJECT | (01 ) 02 03 04 05 06 07 08 09 10

THANK YOU M Y FA M I LY

Mom, Tushar, Tanya, Aaryn, Olie I couldn’t have done this without you. Thank you for supporting me, believing in me and always pushing me to do my best. You guys are my strength and hope I have made you proud.

Deepak Thank you for providing me with this great opportunity and turning my dream into reality. Thank you for pushing me harder and never letting me give up, believing in me and having the confidence that I could do it. I would have not gotten this far without you.

INSTRUCTORS

Mary Scott, Ariel Grey, Thomas McNulty, Sean McGuire I have left everyone of your classes inspired to become a better designer. Thank you for your guidance and support and for pushing me to do the best work possible. I admire your dedication to your students and am proud to be a graduate of the AAU.

DESIGNER

TEXT STOCK

Shefali Adya

100 lbs Finch Fine

E MAIL

PRINTER

shefaliadya@hotmail.com

Giant Horse Printing

WEBSITE

BINDERY

shefaliadya.com

The Key Bindery

PHONE NUMBER

PHOTOGRAPHER

347.387.3267

Tom Seawell

SCHOOL

Academy of Art 79 New Montgomery San Francisco, CA 94105 COURSE

Senior Portfolio INSTRUCTOR

Mary Scott

T Y P E FA C E

Alright Sans Chronicle Text S O F T WA R E

Adobe Creative Cloud TITLE QUOTE

Charles Owen

I N S I G H T | S E L E C T E D W O R K S O F S H E FA L I A DYA