Relationships, access to CEOs perks for Givex

Bill Gray, president of Givex USA Retailer Services based in Marietta, Georgia, said he is impressed with the ROFDA organization.

Givex is a global fintech company providing omnichannel services for retailers. Services for grocery retailers include shopper engagement tools (points program, digital coupons, fuel integrations, targeted marketing) websites and many other innovative services, including e-commerce integrations and Community Rewards.

“When Givex purchased Loyalty Lane and Media Solutions – a longtime associate member of ROFDA – in February 2022, they became a ROFDA partner,” Gray said. While he has attended just one ROFDA conference, it made an impact.

“Building relationships is the cornerstone of our company and ROFDA believes in those same values,” he said. “Communicating directly with the retailer and warehouse leadership teams helps us understand the needs of the market and aids us in delivering services that meet those demands.”

Givex has a “very good relationship” with many of the ROFDA warehouse members and other vendor partners. Gray said he knew ROFDA President Jeff Pedersen, an industry veteran, from when Pedersen worked at AWG, describing him as “an amazing man and force of nature.”

While talking with customers over the past several years, Gray has heard the challenges that retailers have been faced with. Those include keeping staff

Please see page 20 employed, supply chain disruptions and dealing with inflation.

At the spring 2022 ROFDA conference, these same concerns were echoed by attendees as issues that kept them up at night. “The Givex acquisition now provides us the ability to quickly deliver innovative solutions to help combat these issues,” he said.

Givex will be a vendor partner in the newly formed Retail Technology Share Group at the fall conference. Gray said the company will give a “state of the industry” as seen from a shopper engagement and technology standpoint.

“Personalizing the shopper experience, driving more trips and increasing sales. That’s what Givex shopper engagement is all about,” he said. “We’ve been doing it for over 15 years.”

Gray said he enjoys the camaraderie of the ROFDA conference and the ability to build relationships with other industry leaders.

“It’s nice to be able to sit down and have a conversation with the CEO of a warehouse or other industry leader, discuss business, then have a drink and play a game of competitive shuffle board,” he said. “The unique way ROFDA conferences mix the social component with the industry-share component is very good.”

Since its beginning more than 20 years ago, Givex has grown into a global fintech company providing merchants with customer engagement, point of sale and payment solutions, all in a single platform.

Givex is integrated with more than 1,000 technology partners, creating a fully end-to-end solution that delivers powerful customer insights. The Givex platform is used by some of the world’s largest brands, compromising about 116,000 retailer locations across more than 100 countries.