April 22 - 29, 2023 Restaurant Ambassador Packet
Shelter munity members of crisis is Serve 100 rehensive service r and counseling. [Fundraising goal: $100,000]
Objective 2: Invest in Community Empowerment
When called upon about Shelterhouse's annual fundraising event, local restaurants expressed their enthusiasm but shared that they were still struggling with the impacts of COVID-19 and staffing their floors.
Infuse empowerment throughout our community by transforming Shelterhouse's annual fundraising event into one that invites community members to enjoy meals and drinks at local restaurants’ brick-and-mortar locations.
Objective 3: Build community over shared meals.
It's our vision to create an engaged community that cultivates and nurtures healthy relationships.
Encourage healthy conversations throughout our community, among hundreds of people, over shared meals.
When become our flourishes.
survivors empowered, whole community
For the s ake over our county rs to dine out for hment.
For 8 days (April 22 – April 29), local restaurants, cafes, and bars will promote special menus, offerings, great deals, and unique food-themed events - all while raising funds and awareness for our mission: to empower survivors of domestic violence and sexual assault. Are you ready? Save the dates: April 22 - April 29, 2023
And we want you to take part! If you're interested, fill out this volunteer form (shorturl.at/ltZ17) and someone will be in touch with you soon! Save the Dates: Tuesday, November 29, 5-6pm Shelterhouse Tuesday, January 31, 5-6pm Shelterhouse Tuesday, April 18, 5-6pm Shelterhouse Tuesday, May 9, 5-6pm Shelterhouse
Restaur
Areyou oodiewith aheartf aurant Ambass
Recr
Mana
P for participation,answertheirquestions,andenjoyvisitingeach throughoutMRW!
Timeline
December January
Initial Restaurant Recruitment Blitz: Restaurant Ambassadors drop off packets to restaurants in their portfolio
Volunteer meeting [January 31, 2023] Small Business Partner kick-off Restaurant Ambassador report back and follow-up for recruitment
February March April May
Final recruitment push: Ambassadors calling restaurants Deadline to sign up: March 1, 2023
Finalize details for restaurants and materials requests - Restaurant Ambassadors help collect materials needed from restaurants
Restaurant Ambassadors to deliver MRW materials (posters, yard signs, etc.)
MRW Takes Off! [April 22 - 29]
Apil 22: All volunteers are encouraged to go out for coffee, breakfast, lunch, and dinner at participating restaurants. Ambassadors are to visit each of the restaurants in their portfolio.
Donations are collected from Restaurants and small business partners [Deadline: June 1]
Volunteer Gratitude Gathering [May 9]
Kathy Bank: Logistics Advisor Volunteers Restaurant Ambassadors Pizza Baker Brinstar Three Bridges Molasses Crepes et Amis Aviator Cookie Graham Smith Recruiting: 1. 2. 3. 4. 5. Committed: 1. Cinnamon Indian Cuisine Creation Coffee Benihana Ghengis Khan Mongolian BBQ Big E's Sports Grill Idli Dosa Indian Restaurant Live Oak Coffeehouse Stephanie Moglia Recruiting: 1. 2. 3. 4. 5. 6. 7. Beer & Brats Inc. 702 Bar Boulevard Lounge Duel Bar Maru Sushi & Grill 7/11 Cafe Zinc / ONeEighteen Kathy Bank Recruiting: 1. 2. 3. 4. 5. 6. 7. Diamond Jim's Great Lakes Ice Cream Co. Meal Prep Proz Mi Element Grains & Grounds Pizza Sam's The Gourmet Cupcake Shop Gratzi Cindy Varner Recruiting: 1. 2. 3. 4. 5. 6. Committed: 1.
Restaurant Ambassadors Aster Biggby Coffee S. Saginaw Eastman Enjoy! Bakery Crazy Vines Pendulum lounge Stranded Yarn And Coffee Tricia Dudley Recruiting: 1. 2. a. b. 3. 4. 5. Committed: 1. Tres Amigos El Carretonero Villa D'Alessandro Elviras Mexican Restaurant Rancheritos Taco Universe Michelle Finn Recruiting: 1. 2. 3. 4. 5. Committed: 1. Midland Brewing Company The Taste of Midland Whichcraft Taproom Ya Ya's Flame Broiled Chicken Winner Winner ??? Recruiting: 1. 2. 3. 4. 5. 6. Grape Beginnings Winery Grounds Coffee Shop Lucky's Steakhouse Pi's Chinese Restaurant Shier's Pasties & More ??? Recruiting: Basil Thai Bistro Espresso Milano Boomerang Deckers Witchcraft Proper Taco ??? Recruiting: 1. 2. 3. 4. 5. Committed: 1.
Talkin ment Find n oing it!
As a Restaurant, Cafe, or Bar, you choose how you participate based on the following guidelines:
1.
You find a way to create a unique special to inspire new customers to come to your business: "Fuel the Hunger"
2. Fuel the Hunger examples:
You incorporate a fundraising element and send the donation to Shelterhouse by June 30, 2023: "Fund the Mission"
Create a fixed-price menu of one or more three-course offerings
Offer 15% off of your coffees, tea, treats, or meals. i.e. half off a specific appetizer And/or feature special free items for restaurant patrons to enjoy
Fund the Mission examples:
Sponsor the event
Set out a Donation Jar
Donate a percentage of your sales during Restaurant Week Donate a set amount per item purchased during Restaurant Week. i e $1 of every coffee sold will be donated
Create a way for your customers to give directly to Shelterhouse when they pay their bills
For the sec ke over our county rs to dine out for all ent.
For 8 days s will promote sp hemed events
Are you ready? Save the dates: April 22 - April 29, 2023
HEAVY BUZZ
Creating big-time awareness through strategic promotion
Promotion is what creates and builds the buzz, empowerment is the motivation
In addition to a broad array of media placements, Shelterhouse Midland Restaurant Week organizers will aggressively seek out editorial opportunities through the same channels including radio shows, TV news segments, newspaper articles, and more. A dynamic and interactive website, www.MidlandRestaurantWeek.com, serves as the hub of information for those interested in dining out, featuring all participating Restaurants, Cafes, and Bars, a virtual silent auction, and more.
Social media is key both before and during the promotion, as those dining can tag photos of their meals which will be shared across social media platforms.
Midland County Restaurant List Contact information 2022 participants 2023 participant tracker Working Google Sheet Tracker Short link: https://urlis.net/wobhn34 This tracker contains: *If you identify a new main point of contact for a restaurant, please add to the spreadsheet and highlight so Alison can add their information to the database.
Recruitment List
Restaurant
There’s a restaurant I really want to be in the next Shelterhouse Midland Restaurant Week. How can I make it happen?
Great! Tell the restaurant that you want them to participate, give them an invitation flier, and ask them to sign up using the link above!
do res
How
ek?
To register r fill out Restauran
https://form QR code: Deadline for Restaurants, Cafes, and bars to sign-up: March 1, 2023. Deadline for participation logistics and information: April 1, 2023. Shelterhouse Midland Restaurant Week: April 22 - 29, 2023 Funds raised are to be turned in by: June 1, 2023
RestaurantWeek:
April 22 - 29, 2023
For participating RESTAURANTS &
EMPLOYEES
RESTAURANT OWNERS AND MANAGERS:
Please print, post, distribute and/or email to all employees for maximum success for your establishment An educated staff is key to success
BE SURE TO VISIT THE WEBSITE: www MidlandRestaurantWeek com
HASHTAG & PHOTOS:
When people post photos and videos on Instagram or Facebook and use the official hashtag #MidlandRW2023 they have the chance to win a local restaurant gift cards every day of Midland Restaurant Week
Encourage your customers to take photos and tag your restaurant and spread the word about YOUR place!
AN INFORMED STAFF IS KEY TO SUCCESS, SO HERE’S WHAT YOU NEED TO KNOW:
WHAT IS MIDLAND RESTAURANT WEEK?
For 8 days (April 22 – April 29), local restaurants, cafes, and bars will promote special menus, offerings, great deals, and unique food-themed events
Diners use passports By collecting stamps from the participating restaurants, cafes, and bars, they will be entered to win prizes, including restaurant gift cards - yes, you read that right!
IMPORTANT Passport Program:
PASSPORTS are available for download at wwwmidlandrestaurantweek com
Promote these to everyone you possibly can who is interested The goal is for customers to visit 8 participating restaurants and cafes between April 22 - 29, to be eligible to win amazing local prizes.
Diners turn passports in to Shelterhouse or the Shelterhouse Resale Shop by May 6 to be eligible for the contests.
When the customer shows their passport, you simply STAMP or SIGN one of the 6 spots on the passport to validate the customer visited your place So basically, the customer could purchase the Restaurant Week menu items, any other item off your menu, or just come in to say hi and they would be able to get a stamp If in doubt, stamp it! The only reason you wouldn’t stamp a passport is if they already had your stamp Each restaurant, cafe, and bar can only stamp a passport once
Endorse the passport, in the same way, each time, with a certain stamp, special color marker, symbol, or initials of some kind to help stop forgery
Each person dining should have their own passport (do not stamp the same passport 4 times for a table of 4, stamp 4 INDIVIDUAL passports so each person can enter the contest.)
TIPS FOR RESTAURANT EMPLOYEES: KNOW YOUR OFFER & PROGRAM DETAILS
ALL employees need to be aware of what your restaurant/cafe/bar is offering and be ready to discuss it with customers It might be a special extra menu, special pricing, add-ons, or other cool stuff Hold training sessions with employees, hang this flier, have a group meeting, anything that works for your establishment to get this information to all employees
Don’t forget to hang your Shelterhouse Midland Restaurant Week poster and set out the table tents so people know you are a participating restaurant.
Having a special menu printed or writing your offer on your special boards would be great! Making sure your offer is visible to diners is important
TALK IT UP & PROMOTE
Before and during Shelterhouse Midland Restaurant Week, be sure to build the buzz and talk with customers about your special offer or menu and invite them to buy a passport and come back for it
Make sure you post about it on social media and in any emails or newsletters Whatever means you have to spread the word, use it! Visit www.midlandresturauntweek.org for access to a digital participant badge and Facebook cover image
Guide
