Shelterhouse Midland Restaurant Week - Restaurant Information Packet

April 22 - 29, 2023

IT'S BACK! For the second year, Shelterhouse Midland Restaurant Week will take over our county, empowering survivors - motivating community members to dine out for all their meals - and driving traffic to your local establishment.

For 8 days (April 22 – April 29), local restaurants, cafes, and bars will promote special menus, offerings, great deals, and unique food-themed events.

Are you ready? Save the dates: April 22 - April 29, 2023

HEAVY BUZZ Creating big-time awareness through strategic promotion Promotion is what creates and builds the buzz, Empowerment is the motivation.

In addition to the broad array of media placements, Shelterhouse Midland Restaurant Week organizers will aggressively seek out editorial placements through the same channels including radio shows, TV news segments, newspaper articles, and more. A dynamic and interactive website - www.MidlandRestaurantWeek.com serves as the hub of information for those interested in dining out, featuring all participating Restaurants, Cafes, and Bars, a virtual silent auction, and more.

Social media is key both before and during the promotion, as those dining can tag photos of their meals which will be shared across social media platforms.

HOW IT WORKS Find new customers and look good while doing it!

As a Restaurant, Cafe, or Bar, you choose how you participate based on the following guidelines: 1. You find a way to create a unique special to inspire new customers to come to your business: "Fuel the Hunger" 2. You incorporate a fundraising element and send the donation to Shelterhouse by June 30, 2023: "Fund the Mission"

Fuel the Hunger examples: Create a fixed-price menu of one or more three-course offerings Offer 15% off of your coffees, tea, treats, or meals. i.e. half off a specific appetizer And/or feature special free items for restaurant patrons to enjoy

Fund the Mission examples: Sponsor the event Set out a Donation Jar Donate a percentage of your sales during Restaurant Week Donate a set amount per item purchased during Restaurant Week. i.e. $1 of every coffee sold will be donated.

Create a way for your customers to give directly to Shelterhouse when they pay their bills.

I have a restaurant! How do I get involved in the Chefs for Shelterhouse Midland Restaurant Week?

To register, email Shelterhouse at Hope@shelterhousemidland.org or fill out Restaurant Intake Form: https://form.jotform.com/222435263749157 or use the following QR code:

Deadline for Restaurants, Cafes, and bars to sign-up: March 1, 2023.

Deadline for participation logistics and information: April 1, 2023.

Shelterhouse Midland Restaurant Week: April 22 - 29, 2023 There’s a restaurant I really want to be in the next Chefs for Shelterhouse Midland Restaurant Week. How can I make it happen?

Great! Tell the restaurant that you want them to participate, give them an invitation flier, and ask them to sign up using the link above!