B RAN D ID EN T IT Y
LOGO USAGE 1/2 inch of clear space around logo
1/2 inch of clear space around logo
Logo in all ‘black’
Logo reversed out in white
MISUSE The Chelsie Nicole logo has been crafted to represent boldness and unique beauty. Please don’t squish, mismatch colors & fonts, orstretch fonts and imagery. Please respect this little logo’s personal space (with a half inch to be exact), because everything needs a little room to breathe.
SECONDARY LOGO Leaf Only logotype
1/2 inch of clear space around logo
1/2 inch of clear space around logo
SECONDARY L OGO USE We always recommend using the standard, horizontal ‘Cheslie Nicole’ brand logo. Occasionally, there might be a design scenario where a horizontal logo will not fit into a desired space. When, and only when, this situation occurs, please use the above approved brand logo. We recommend the “Leaf Only” be used in collateral that is heavily supplemented with Chelsie Nicole brand text so that anyone can make a brand association.
ex: Chelsie Nicole official logo could be used on a website homepage, the Leaf could be used on secondary pages to identify cohesive brand standards
COLOR PROFILE 1
Lavandria
3
Ochre
5
Mystic
C M Y K
33 50 20 0
PMS
7654 U
C M Y K
22 31 69 2
PMS
7753 U
C M Y K
19 0 11 0
PMS
621 U
2
Cocao
4
Wheat
6
Stone
C M Y K
60 62 60 68
PMS
Neutral Black U
C M Y K
3 6 15 13
PMS
Warm Gray 2 U
1
2
3
4
5
6
C 36 M 37 Y 36 K 0 PMS
Warm Gray 5 U
TYPOG R A P H
Y
HE ADE R
Fan w o o d It al i c ‘Fanwood Italic’ has been chosen to use as a header font. This must be used sparingly, in websites, publications or other printed pieces. A touch is just enough here!
FA N W O O D I TA L I C
ABCDEFGHIJKLM NOPQRSTUVWZYZ
SU B HE ADE R & B O DY CO PY
a b c d efg h ijk lm n o pqrst u vwxy z
C e nt ur y G ot hi c
CENTURY GOTHI C
ABCDEFGHIJKLM NOPQRSTUVWZYZ a b c defg h ijklmn opq r stuvw xyz
Bitio eos essimusciae corro mo omnia consed ent. Edit harit faccate mpores rem que reperch illupta.Iminctas sequi con commolu ptatat omnis audandelit ipiendu ntibusam erest ut aperatem repro offici voles o omnia. ‘Century Gothic’ will be the primary font used for all CN branding. It’s acceptable as an alternative header font (ALL CAPS), subheader font (Upper Lower), and should be used for all body copy. Body copy will generally be typed in size 10pt font, kerned out to 25 pts with 13 pt leading. The subhead font should be 3 points larger than the body copy, and the header font can be anywhere from 3-9 points larger than the subhead. Please consult branding team for exceptions.
Saffron Too
ABCDEFGHIJKLM NOPQRSTUVWZYZ
C AP T I O N S & C ALLO U TS
abcdefghijklmnopqrstuvwxyz
Saffron Too Bitio eos essimusciae corro mo omnia consed ent.Edit harit Captions, pull quotes and any personalized text should be typed in ‘Saffron Too’. Font should be 3 pts smaller than the body copy size of 11 pts. This is Chelsie Nicole’s ‘hero’ font, and should be used sparingly - we don’t want to compete with our lovely logo!
BRAND ELEMENTS OVE R VI E W Chelsie Nicole brand elements are completely customized. Each shape, sketch and entity shown (right) has been designed specifically to enhance the overall brand identity, creating a inspirational experience for clients. Be careful of using too many elements on a single page or design. The Chelsie Nicole brand voice should be prominent above all, and these illustrations should simply enhance
&
Ampersands & numbers should be displayed prominently, in Fanwood Italic Accent dashes 2pt in size and 0.25” in length
1 2 3 4 5 6 7
The leaf in Chelsie’s logo is an important brand identifier. Use of provided accent leaves outside of the logo is permitted in solid brand colors ONLY.
Elements to the left, right and below were hand-drawn for Chelsie’s brand.
each project’s point of view.
Please refer to the next page for examples on pairing and placing illustrations
These will come in handy as fillers & design accents enhancing and creating unique brand standards
PS. We love circles and squares, as seen throughout the brand guide. Please feel free to use these as ways to display images.
Ti t l e He re
BRAND ELEMENTS
S ub -T i t l e He r e
USA GE Please feel free to explore the shapes and sketches within the brand and have fun with them! However, consistency is key. If bullets are going to be used, please stick to one shape across the board (i.e. if circles like below are going to be used, please keep them the same size and color). If one design element is favored for a page, please maintain consistency throughout to avoid anything ‘cutesy’ or cluttered.
Et apita delic temque moluptatem autempe rferum cus nonsecuptam landa doloribearum
If you would like to place any text call outs or images in a shape other than a square shape, a circle can be used to emphasis called out info, and only called out info. Please be sure to choose ONE shape at a time.
1
2
& 3
It’s also okay to use circles when to highlight number order for page sections or web pages. See previous page for additional circle uses.
4
5
move forward
exped quamus nihillaudam vide diae optas eium viduciur re il iur sunt venihil itatiumquas
In order to keep bullted text from being perceived as mundane, it is recommended to use simple ‘sketched’ open circles (pictured above) to indicate each point.
Simple lines (sizing described on previous page) are recommended to separate large blocks of text or to indicate the end of a section. Simplicity in this case is preferred to counter act bold photography and fun illustrative styles through the Chelsie Nicole brand.
Illustrations should be used sparingly and only to supplement print & web designs. Placement is suggested to be slightly random and to the side, only slightly overlayed on a page or picture
PHOTOGRA PHY INSPIRATION
Photography brings a brand to life. Aesthetically, it enhances websites and collateral, and ideally allows a client to connect the face of a brand with a name. When choosing or approving photography for Chelsie Nicole, please gravitate towards photos that are reflective of Chelsie’s unique style and flair. Some keywords to consider below:
well lit
AUTHENTIC
naturalistic
COOL modern
SOFT-FOCUSED
Ch el s i e Ni c o l e u s es b eau t i fu l p h o t o g rap h y no t o nl y i n s u p p o r t o f an eq u al l y b eau t i fu l b rand i d ent i t y, b u t a as s u b t l e w ay o f c reat i ng c o h es i o n b et w een o ne s u b jec t mat t er t o ano t h er. Warm l i g h t i ng , s o f t - fo c u s ed i mag es w i t h b o l d c o l o rs and c ap t i v at i ng s u b jec t mat t ers are al l an i d eal rep res ent at i o n o f w h at t h i s b rand s t and s fo r.
good
PHOTOGRA PHY & type
When placing the Chelsie Nicole brand logo or typography over approved photography, be sure to examine the photo’s high and low lights to determine which logo would best suit the area. Avoid putting dark logos in dark corners, and light logos in light corners. Use the colored version of the Chelsie Nicole logo only in clean, pronounced spaces where it can really stand out.
good
Please keep the same direction in mind when placing type or brand elements directly over photography. Ideally, custom brand designs should enhance brand photography, and brand photography should enhance the designs to create one beautiful, clean and cohesive presentation reflective of Chelsie Nicole.
bad
SOCIAL MEDIA ICONOGRAPHY CORRECT
When using social media icons within the Chelsie Nicole brand, please stick to clean circles within the approved brand color palette.
INCORRECT
Never substitute with colorful or animated icons.
SAMPLE COLLATERAL
xxx.xxx.xxxx | chelsie@chelsienicole.com
training body, mind and spirit
C HE LS I ENICOL E.COM
business card sample
this is a great spot for a tagline
sample facebook cover (picture is for placement only!)