BRAND IDENTITY
LOGO USAGE 1/2 inch of clear space around logo
Logo in all ‘black’
1/2 inch of clear space around logo
Logo reversed out in white
MIS U S E The Ignite logo has been crafted to represent boldness and unique beauty. Please don’t squish, mismatch colors & fonts, or stretch imagery. Please respect this little logo’s personal space (with a half inch to be exact), because everything needs a little room to breathe.
SECONDARY LOGO Wing Only logotype
1/2 inch of clear space around logo
1/2 inch of clear space around logo
S EC O NDARY LO GO U S E We always recommend using the standard, ‘Ignite’ brand logo. Occasionally, there might be a design scenario where the primary logo will not fit into a desired space. When, and only when, this situation occurs, please use the above approved brand logo. We recommend the “Wing Only” be used in collateral that is heavily supplemented with Ignite brand text so that anyone can make a brand association.
ex: The Ignite official logo could be used on a website homepage, the Wing could be used on secondary pages to identify cohesive brand standards
COLOR PROFILE 1
PHOENIX
3
O AT M E A L
C 74 M 95 Y 19 K 6
C 3 M 6 Y 15 K 25
5 FLAME C 20 M 96 Y 94 K 10
2
CARBON C 70 M 63 Y 62 K 58
4 NECTAR C 12 M 39 Y 89 K 0
1
2
3
4
5
6
6 PYRO C 4 M 85 Y 99 K 0
TYPOGRAPHY
HE ADE R
G r a v i t y Li g h t ‘Gravity Light’ has been chosen to use as a header font. This is the light version of Ignite’s ‘hero’ font, and should be used sparingly to avoid competing with our lovely logo!
G R AV I T Y L I G H T
ABCDEFGHIJKLM NOPQRSTUVWZYZ a b c d e f g h ijkl m n op q rs t u v w xyz
A D OBE DEVANAG ARI
AB CDEFGHIJKLM NOPQRSTUVWZYZ ab c d e f g h ij k l mnop q rstuv wxy z
SU B HE ADE R & B O DY CO PY
Adob e D e vanagar i Bitio eos essimusciae corro mo omnia consed ent. Edit harit faccate mpores rem que reperch illupta.Iminctas sequi con commolu ptatat omnis audandelit ipiendu ntibusam erest ut aperatem repro offici voles o omnia. ‘Adobe Devanagari’ will be the primary font used for all branding. It’s acceptable as an alternative header font (ALL CAPS), subheader font (Upper Lower), and should be used for all body copy. Body copy will generally be typed in size 10pt-11pt font, kerned out to 25 pts with 13 pt leading. The subhead font should be 3 points larger than the body copy, and the header font can be anywhere from 3-9 points larger than the subhead. Please consult branding team for exceptions.
GILL SANS LIGHT
ABCDEFGHIJKLM NOPQRSTUVWZYZ abcdefghijklmnopqrstuvwxyz
CAP TION S, C ALL- O U TS & ALT. B O DY CO PY
Gill Sans Regular Bitio eos essimusciae corro mo omnia consed ent. Edit harit Captions, pull quotes and any personalized text should be typed in ‘Gill Sans Regular’. Font should be 3 pts smaller than the body copy size of 11 pts. This must be used sparingly, in websites, publications or other printed pieces. A touch is just enough here!
BRAND ELEMENTS*
&
Ampersands & numbers should be displayed prominently, in
GRAVITY
Accent dashes 2pt in size and 0.25” in length
12 345 67
OV E RV I E W Ignite brand elements are custom selected. Each shape, sketch and entity shown (right) has been designed specifically to enhance the overall brand identity, creating a inspirational experience for clients. Be careful of using too many elements on a single page or design. The Ignite brand voice should be prominent above all, and these illustrations should simply enhance each project’s point of view.
Please refer to the next page for example.
Solid or dotted divider lines 1pt in size may serve as an indicator line, separation of text callouts or a page marker, as seen throughout the brand guide.
The Wing in the logo is an important brand identifier. Use of the wing outside of the logo is permitted in original format, grayscale, black or white as needed.
Circles and squares are permitted when treated correctly. Please feel free to use these as ways to display images or use as designation markers throughout print and the website.
* We love the slight gradient used in the logo. It really “ignites” the aesthetic! But please refrain from using a gradient treatment anywhere else within the branding.
TITLE HERE
BRAND ELEMENTS
SU B HE ADE R & B O DY CO PY
US AG E Please feel free to explore the shapes and sketches within the brand and have fun with them! However, consistency is key. If bullets are going to be used, please stick to one shape across the board (i.e. if circles like below are going to be used, please keep them the same size and color). If one design element is favored for a page, please maintain consistency throughout to avoid anything ‘cutesy’ or cluttered.
• Et apita delic temque moluptatem autempe rferum cus nonsecuptam landa doloribearum
If you would like to place any text call outs or images in a shape other than a square shape, a circle can be used to emphasis called-out info. You may type directly in one of the approved shapes, or directly on photography as long as the text is clear and legible.
1
2 3
Caption sample lant. Amus doloruntio consequi eaque volup
• exped quamus nihillaudam vide diae optas eium viduciur re il iur sunt venihil itatiumquas • Apic te dessim vit officid minciistia aut invellamus nosametur? Mustiunt, sim quatius, con pelessus doloresed maximped etur? Illustrations should be used sparingly and for call-outs. Placement is best if slightly random and to the side, only slightly overlayed on a page or picture.
PHOTOGRAPHY
Photography brings a brand to life. Aesthetically, it enhances websites and collateral, and ideally allows a client to connect the face of a brand with a name. When choosing or approving photography for Ignite Yoga & Wellness Institute, please gravitate towards photos that are reflective of the brand’s unique style and flair. Some keywords to consider below:
well lit
AUTHENTIC
naturalistic
MODERN SOFT-FOCUSED
Ig nite u ses beautif ul photo g raphy not only in suppor t of an equally beautif ul brand ide ntit y, but a a s subtle way of creating cohesion bet wee n one subj ec t mat te r to anothe r. War m lig hting, s of t -fo c u s ed imag e s w ith b ol d col or s and capt iv at ing subjec t mat te r s are all an i d eal re pre s e ntat i on of w hat thi s brand stand s for.
PHOTOGRAPHY + TYPE
excellent
When placing the Ignite logo or typography over approved photography, be sure to examine the photo’s high and low lights to determine which logo would best suit the area. Avoid putting dark logos in dark corners, and light logos in light corners. Use the colored version of the Ignite logo only in clean, pronounced spaces where it can really stand out.
Please keep the same direction in mind when placing type or brand elements directly over photography. Ideally, custom brand designs should enhance brand photography, and brand photography should enhance the designs to create one beautiful, clean and cohesive presentation reflective of Ignite. bad
good
SOCIAL MEDIA SAMPLES
Sample Business Cards Front, Back
Facebook Cover
BU SI NESS C AR DS + FACE B O O K COVE R Business cards that reflect the above template will be created and distributed for team members according to their personal information. The above Facebook cover will be used, and any additional social media platform covers should relate directly to this layout.
SOCIAL MEDIA ICONOG RAPHY CO R R ECT
When using social media icons, please stick to clean circles within the approved brand color palette.
I NCO R R ECT
Never substitute with colorful or animated icons.