BRAND IDENTITY
P RI MARY LO G O & S U B LO G O
1/2 inch of clear space around logo Sub logo
Logo in one color
LOG O USAG E G UI D ELI NES When using any versions of the logo, please be sure to give them plenty of breathing room. Please leave at least 1/2” of clear space surrounding the logo to maintain clean and legible branding. Please use the full horizontal version of the logo unless it doesn’t fit in the desired space. Please don’t squish, mismatch colors & fonts, or change the placement of the icon.
P H OTO G RAP H Y I N S P I RATI O N Photography is the backbone to branding and brand continuity. Aesthetically, it enhances websites and collateral, and ideally allows a client to connect the face of a brand with a name. All of the photos shown in this guide are high-quality & free stock photos. When choosing or approving photography for Kim Carroll, please gravitate towards photos that are reflective of Kim’s unique style and flair.
Kim Carroll uses beautiful photography in support of an equally beautiful brand identity, and also
Some keywords to consider below:
as a subtle way of creating cohesion
COO L S O F T-FO C U S E D VIBRANT
feminine
lively
between one subject matter to another.
LO G O U SAG E O N P H OTO G RAP H Y
bad
When using Kim’s brand logo with approved photography or on solid colors, be sure to examine the photo’s high and low lights to determine which logo would best suit the area. Avoid putting dark logos on dark areas of color, and light logos on light areas. Use the colored version of the Kim’s logo only in clean, pronounced spaces where it can really stand out. Please keep the same direction in mind when placing type or brand elements directly over photography. Ideally, custom brand designs should enhance the overall branding experience, and brand photography should enhance the designs to create one beautiful, clean and cohesive presentation reflective of the Kim Carroll brand.
good
CO LO R P RO F I L E 1 Ruby C 15 M 100 Y 100 K 6
2 Sunshine C 8 M 17 Y 60 K 0
3 Coal C 71 M 67 Y 61 K 66
4 Skydive C 48 M 6 Y 22 K 0
5
6 Flame C 0 M 85 Y 87 K 0
Dove C 36 M 29 Y 21 K 0
COLOR NO TE S Ruby, Coal and Skydive are the primary colors for the brand. Dove and Sunshine are supporting and background colors. Flame is used sparingly for accents.
1 3 5
2 4 6
H E AD ER
T Y PO G RAP H Y
M O D ERN I CA MED IU M Modernica Medium has been chosen to use as a header font.
M O D E RN I C A M E D I U M
ABCDEFGHIJKLM NOPQRSTU V W Z Y Z aurabluebold
Please use in all uppercase.
SU BH E AD ER & CALLO UTS
aurabluebold Aurabluebold will be used very, very sparingly for emphasis and a playful subhead or callout. Please use in all lowercase.
abcdefghijklm nopqrstuvwxyz BO DY CO PY
Playfair Display
ABCDEFGHIJKLM NOPQRSTUVWZYZ abcdefghijklmnopqrstuvwxyz
Playfair Display Playfair Display will be the body copy. See a sample below.
Bitio eos essimusciae corro mo omnia consed. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec at elit a risus bibendum malesuada quis id sem. Vestibulum dui sapien, fermentummodo. Donec at elit a risus bibendum malesuada quis id sem. Vestibulum dui sapien, fermentummodo.
BRAN D E L E M E NTS
Kim Carroll’s brand elements have been customized to enhance the brand identity, creating a inspirational experience for customers. Be careful of using too many elements on a single page or design. Kim’s brand voice should be prominent above all, and these elements should simply enhance each project’s point of view.
hi ! THE BIG IDEA
yes
S O C IAL M E D IA I CO N O G RAP H Y
CORRECT When using social media icons within Kim Carroll’s brand, please stick to clean circles within the approved brand color palette.
INCORRECT Never substitute with colorful or animated icons.
BU S I N ES S C ARD S