BRAND ID ENT IT Y
P RIM ARY LOGO & SUB LOGO
1/2 inch of clear space around logo Sub logo
1/2 inch of clear space around logo
Logo in one color
LOGO USAGE GU I DELI N ES When using any versions of the logo, please be sure to give them plenty of breathing room. Please leave at least 1/2” of clear space surrounding the logo to maintain clean and legible branding. Please use the full horizontal version of the logo unless it doesn’t fit in the desired space. Please don’t squish, mismatch colors & fonts, or change the placement of the icon.
P H OTO G RAP H Y I N S P I RAT I O N
Photography is the backbone to branding and brand continuity. Aesthetically, it enhances websites and collateral, and ideally allows a client to connect the face of a brand with a name. When choosing or approving photography for Jessica Hetherington, please gravitate towards photos that are reflective of Jessica’s unique style and flair.
Jessica Hetherington uses beautiful photography in support of an equally beautiful brand identity, and also
Some keywords to consider below:
as a subtle way of creating cohesion
well lit AUTHENTIC
colorful
lively SOFT-FOCUSED
between one subject matter to another.
gton n i r e h Het
LO G O USAG E O N P H OTO G RAP H Y
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When using Jessica’s brand logo with approved photography or on solid colors, be sure to examine the photo’s high and low lights to determine which logo would best suit the area. Avoid putting dark logos on dark areas of color, and light logos on light areas. Use the colored version of the Jessica’s logo only in clean, pronounced spaces where it can really stand out. Please keep the same direction in mind when placing type or brand elements directly over photography. Ideally, custom brand designs should enhance the overall branding experience, and brand photography should enhance the designs to create one beautiful, clean and cohesive presentation reflective of the Jessica Hetherington brand. bad
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ington r e h t He
ington r e h t He
CO LO R P R O F I L E 1 PEACOCK C 90 M 42 Y 46 K 15
2 ICE C 12 M 0 Y 4 K 3
3 SMOKE C 3 M 0 Y 4 K 74
4 RASPBERRY C 183 M 30 Y 30 K 88
5 GOLD C 14 M 25 Y 100 K 0
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C OLOR NOT ES Peacock and Smoke are the primary colors for the brand. Ice is used as a background color and Raspberry is used sparingly for accentuation. Gold is used even more sparingly than Raspberry.
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HEADER
T Y P O GRAP H Y
UNIFORM Uniform has been chosen to use as a header font. This must be used sparingly, and in upper/lower format for websites, publications or other printed pieces.
U N I F ORM ( REG U L A R)
ABCDEFGHIJKLM NOPQRSTUVWZYZ
S U B H E A D E R & CA LLO U TS
R OBL E A LT M E DI U M Roble Alt (Medium)
ABCDEFGHIJKLM NOPQRSTUVWXYZ
Roble Alt (Book)
ABCDEFGHIJKLM NOPQRSTUVWZYZ abcdefghijklmnopqrstuvwxyz
BITIO EOS ESSIMUSCIAE CORRO MO OMNIA Roble Alt will be the primary font used for all branding for Jessica Hetherington. It’s acceptable as an alternative header font (ALL CAPS), subheader font (Upper Lower), and should be used for all body copy. Body copy will generally be typed in size 11pt font, kerned out to 25 pts with 14 pt leading. The subhead font should be 3 points larger than the body copy, and the header font can be anywhere from 3-9 points larger than the subhead. Please consult branding team for exceptions.
B O DY CO PY
Roble Alt Book Bitio eos essimusciae corro mo omnia consed. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec at elit a risus bibendum malesuada quis id sem. Vestibulum dui sapien, fermentummodo. Donec at elit a risus bibendum malesuada quis id sem. Vestibulum dui sapien, fermentummodo.
B RAN D E L E M E N TS T E X T UR E S
&
Jessica Hetherington’s brand elements have been customized to enhance the brand identity, creating a inspirational experience for customers. Be careful of using too many elements on a single page or design. Jessica’s brand voice should be prominent above all, and these elements should simply enhance each project’s point of view.
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bold brush numbers
gradient blocks
section dividers (5pt)
s row
ar ful
y
pla
thick solid borders
bullets
subtle and simple loops
SOCIAL M ED IA ICONOGRAPH Y
C ORRE C T When using social media icons within the The Sanctum brand, please stick to clean circles within the approved brand color palette.
INCORRECT Never substitute with colorful or animated icons.