KELLIE ADKINS BRAND IDENTITY
1/2 inch of clear space around logo
LOGO USAGE
KELLIE ADKINS
KELLIE ADKINS
KELLIE ADKINS 1/2 inch of clear space around logo
Logo in all ‘black’
Logo reversed out
MISUSE The Kellie Adkins logo has been crafted to represent boldness and unique beauty. Please don’t squish, stretch, or mismatch fonts and imager y. Please respect this little hear t’s personal space (with a half inch to be exact), because everything needs a little room to breathe.
KELLIE ADKINS
KELLIE ADKINS
Kelly Adkins KELLIE ADKINS
COLOR PROFILE 1 SMOKE C 70 M 63 Y 62 K 58 PMS Black 6 U
2 LIPSTICK C 23 M 85 Y 0 K 0 PMS 247 U
3 MIAMI C 97 M 2 Y 18 K 4 PMS 312 U
4 NITRO C 25 M 0 Y 100 K 0 PMS 388 U
5 TAHITI C 45 M 0 Y 21 K 0 PMS 7471 U
6 FOG C 0 M 0 Y 0 K 35 PMS 428 U
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BRAND
N E M E L E
TS
OVERVIEW Kellie Adkins is one hundred percent customized. Each shape and entity shown (right) has been designed specifically to enhance the overall brand identity, creating a fun and educational experience for clients. Each banner, hear t, line and leaf has a time and a place, and must be used with intention, not just as randomly assigned decoration. Be careful of using too many elements on a single page or design. The Kellie Adkins brand voice should be prominent above all, and these fun illustrations should simply enhance each project’s point of view. Please see the next page for a few examples of how to pair and place illustrations.
banners
REG
IST
PEN R AT I O N O
b u y n ow
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find your why
move forward
thought organization
access your wisdom accents & call-outs
section divders
H E A DE R
TYPOG R A P H
Y
CANTER ‘Canter’ is acceptable to use as a header font ONLY. This must be used sparingly, likewebsite and major publications only. We don’t want to compete with the lovely logo!
CANTER
ABCDEFGHIJKLM NOPQRSTUVWZYZ
SUBH E A DE R & B O DY CO PY
GILL S ANS
ABCDEFGHIJKLM NOPQRSTUVWZYZ a b c def g h i j k l m n op q r s t u vw xy z CHAPPERAL
ABCDEFGHIJKLM NOPQRSTUVWZYZ
G ill Sa n s Bitio eos essimusciae corro mo omnia consed ent. Edit harit faccate mpores rem que reperch illupta. Iminctas sequi con commolu ptatat omnis audandelit ipiendu ntibusam erest ut aperatem repro offici voles ‘Gill Sans’ will be the primary font used for all KA branding. It’s acceptable as an alternative header font (ALL CAPS), subheader font (Upper Lower), and will be used for all body copy. Body copy will generally be typed in size 11pt font, kerned out to 25 pts with 14 pt leading. The subhead font should be 3 points larger than the body copy, and the header font can be anywhere from 3-9 points larger than the subhead. Please consult branding team for exceptions.
a b c de f g hi jkl mn o p q rs tuv wx yz “THOUGHTS”
Bart Handschrift
ABCDEFGHIJKLM NOPQRSTUVWZYZ a b cd e f gh ij k l m n o p q r s t u v wx y z
To acheive personal, thoughtful call-outs, please feel free to use ‘Bart Handschrift’ - in these bubbles only.
CA PT I ON C ha p p e ra l P ro B i t io eo s e s s im u sc i ae cor ro m o om n i a con s ed e nt .E d it h a r it
Captions, pull quotes and supplementary (secondary) text should be typed in ‘Chapperal Pro’. Italic is preferred, but regular is acceptable. Font should be 3 pts smaller than the body copy size of 11 pts, and used sparingly.
PHOTOGRAPHY INSPIRATION
Photography brings a brand to life. Aesthetically, it enhances websites and collateral, and ideally allows a client to connect the face of a brand with a name. When choosing or approving photography for Kellie Adkins, please gravitate towards photos that are reflective of Kellie’s unique style and flair. Some keywords to consider below:
warm current
pure naturalistic
authentic modern
K el l ie A d k in s uses beautiful pho to g ra phy n o t onl y in s u p p o r t o f a b e a u t if u l b ra nd in g i d e n t i t y, b u t a s a s u b tle wa y o f c re a t in g cohe s ion b e t we e n on e s u b je ct m a tte r to a n o the r. Wa r m l i g ht in g , s ub d ued im a ge s w ith b ol d colors a n d ca p t iva t in g s ub jec t m a t te rs a re a l l a n i d ea l re p re s e nta t io n of wh a t thi s b ra n d s ta n d s for.
good
PHOTOGRAPHY & TYPE
KELLIE ADKINS When placing the Kellie Adkins brand logo or typography over approved photography, be sure to examine the photo’s high and low lights to determine which logo would best suit the area. Avoid putting dark logos in dark corners, and light logos in light corners. Use the colored version of the Kellie Adkins logo only in clean, pronounced spaces where it can really stand out. Please keep the same direction in mind when placing type or brand elements directly over photography. Ideally, custom brand designs should enhance brand photography, and brand photography should enhance the designs to create one beautiful, clean and cohesive presentation reflective of Kellie Adkins.
good KELLIE ADKINS
bad KELLIE ADKINS
SOCIAL MEDIA ICONOGRAPHY
If you’re feeling sassy, use these social media icons;
If you’re feeling conservative, circles are the bee’s knees.
But no matter what, please, please, please never these.
sample promo piece
ALL TOGETHER NOW
KELLIE ADKINS
KELLIE ADKINS conscious creative business coach kellie@kellieadkins.com
business card sample
KELLIE ADKINS
passion intention
R E AD Y F O R T H E N E XT S T E P ? take your conscious, creative business to the next step
KELLIE ADKINS
KELLIE ADKINS
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KELLIEADKINS.COM
KELLIE ADKINS
KELLIEADKINS.COM