renee novello BRAND IDENTITY
logo usage
1/2 inch of clear space around logo
renee novello 1/2 inch of clear space around logo
renee novello Logo reversed out in white
renee novello Logo in all 'black’
MI SUSE
The Renee Novello logo has been crafted to represent boldness and unique beauty. Please don’t squish, mismatch colors & fonts, or stretch fonts and imagery. Please respect this little logo’s personal space (with a half inch to be exact), because everything needs a little room to breathe.
renee novello
renee novello renee novello
renee novello
logo usage 1/2 inch of clear space around logo
renee novello 1/2 inch of clear space around logo
Icon Only Logotype
SEC ONDARY LOGO USE
We always recommend using the standard Renee Novello logo. Occasionally, there might be a design scenario where the whole logo will not fit into a desired space. When, and only when, this situation occurs, please use the aboveapproved brand logo. We recommend the “Icon Only” logotype be used in collateral that is heavily supplemented with Renee Novello brand text so that anyone can make a brand association. ex: Renee’s official logo could be used on a website homepage, the Icon can be used on secondary pages to identify cohesive brand standards
sunshine
co l o r pro f ile
nautica
Sunshine
Kale
Conch
C M Y K
4 27 82 0
PMS
1235 C
C M Y K
58 41 82 24
PMS
7498 C
C M Y K
9 8 10 13
PMS
Cool Grey 2C
Nautica
Tangerine
Alligator
C M Y K
95 72 0 54
PMS
2765 C
C M Y K
1 54 97 0
PMS
715 C
C M Y K
44 29 74
PMS
5767 C
kale
clemintine
conch
alligator
HE ADE R
typog raphy
bec ker bodoni light ‘Becker Bodoni Light’ has been chosen to use as a header font. This must be used sparingly, and in upper/lower format for websites, publications or other printed pieces. A touch is enough!
BECKER BODONI LIGHT
ABCDEFGHIJKLM NOPQRSTUVWZYZ a b cd ef gh ij k lm n op qr s t u vwx yz
NEWS CYCLE
ABCDEFGHIJKLM NOPQRSTUVWZYZ
a b cd efgh ijkl m n o pq rst u vwx y z
SU B HE ADE R & B O DY CO PY News Cycl e Bitio eos essimusciae corro mo omnia consed ent. Edit harit faccate mpores rem que reperch illupta.Iminctas sequi con commolu ptatat omnis audandelit ipiendu ntibusam erest ut aperatem repro offici voles o omnia. ‘News Cycle’ will be the primary font used for all Renee Novello branding. It’s acceptable as an alternative header font (ALL CAPS), subheader font (Upper Lower), and should be used for all body copy. Body copy will generally be typed in size 11pt font, kerned out to 25 pts with 14 pt leading. The subhead font should be 3 points larger than the body copy, and the header font can be anywhere from 3-9 points larger than the subhead. Please consult branding team for exceptions.
Avant Que
ABCDEFGHIJKLM NOPQRSTUVWZYZ
abcdefghijklmnopqrstuvwxyz
C AP T I O N S & C ALLO U TS
Avant Que
Bitio eos essimusciae corro mo omnia consed ent. Captions, pull quotes and any personalized text should be typed in ‘Avant Que’. Font should be 3 pts smaller than the body copy size of 11 pts. This is Renee Novello’s specialty font, and should be used sparingly and as a beautiful accent!
phot og raphy inspiration Photography breathes life into any brand. Aesthetically, it enhances websites and collateral, and ideally allows a client to connect the face of a brand with a name. When choosing or approving photography for Renee Novello, please gravitate towards photos that are reflective of Renee’s unique style and flair. Some keywords to consider below:
well lit
AUTHENTIC
naturalistic
WARM modern
SOFT-FOCUSED
renee novello
Ren ee Novel l o u s es b ea u t i f u l ph ot o gra phy n ot o n l y i n s u ppo rt of a n eq u a l l y b ea u t i fu l b ra n d i den t i t y, b u t a a s su bt l e way of crea t i n g co h es i o n b et ween o n e su b j ect m a t t er t o a n ot h er.
brand illus trations
OV ERV IEW Renee Novello brand elements are completely customized. Each shape, sketch and entity shown (right) has been designed specifically to enhance the overall brand identity, creating a inspirational experience for clients. Be careful of using too many elements on a single page or design. The Renee Novello brand voice should be prominent above all, and these illustrations should simply enhance each project’s point of view.
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brand elements
USAG E Please feel free to explore the shapes and sketches within the brand and have fun with them! However, consistency is key. If bullets are going to be used, please stick to one shape across the board (i.e. if circles like below are going to be used, please keep them the same size and color). If one design element is favored for a page, please maintain consistency throughout to avoid anything ‘cutesy’ or cluttered.
Title Here Su b -T i tle He r e Nimus eatent dis derum di sin conseque parist
volupta quis eturibus sin ea nis dicillatis Nimus
eatent dis derum di sin conseque parist volupta quis eturibus sin ea nis dicillatis Nimus eatent dis derum di sin conseque parist volupta quis eturibus sin ea nis dicillatis Nimus eatent dis
derum di sin conseque parist volupta quis
eturibusolupta quis eturibus sin ea nis dicillatis Et apita delic temque moluptatem autempe rferum cus nonsecuptam landa doloribearum exped quamus nihillaudam vide diae optas eium viduciur re il iur sunt venihil itatiumquas
To preserve the uniqueness of Renee’s logo
and illustrations, please use standard, round bullet points when necessary.
Nimus eatent dis derum di sin conseque parist volupta quis eturibus sin e sin ea
Call-Out Here m di si n co n s eq u e pa ri s t vo l u pt a q u a q u i s et u ri b u s s i n ea n i s di ci l l a t i s N i m u s ea t en t di s deru m di s i n co n s eq u e pa ri st vo l u pt a q u i s et u ri b u s s i n ea q u e pa ri st vo l u pt a q u i s et u ri -
good
phot og raphy & type
renee novello
When placing the Renee Novello brand logo or typography over approved photography, be sure to examine the photo’s high and low lights to determine which logo would best suit the area. Avoid putting dark logos in dark corners, and light logos in light corners. Use the colored version of the Renee Novello logo only in clean, pronounced spaces where it can really stand out.
good
Please keep the same direction in mind when placing type or brand elements directly over photography. Ideally, custom brand designs should enhance brand photography, and brand photography should enhance the designs to create one beautiful, clean and cohesive presentation reflective of Renee Novello.
renee novello
bad
renee novello
social media iconog raphy C ORRECT
When using social media icons within the Renee Novello brand, please stick to clean circles within the approved brand color palette.
INC ORRECT
Never substitute with colorful or animated icons.
sample collateral
renne novello sample facebook cover (pictures are for placement only!)
business card sample
renee novello
sustainable wellness
Renee Novello
business guru xxx.xxx.xxxx rnovello@reneenovello.com
reneenovello.com