the the real, damn good food
b r a n d i d en ti ty
p r i m a r y l o go wi th ta gl i n e
the real, damn good food
The Sanctum Primary Logotype
l o go usa ge We always recommend using the standard logo for The Sanctum. Occasionally, there will be a design scenario where the whole logo will not fit into a desired space, or where it’s believe that the tagline is not necessary. Please refer to the following page for direction on secondary logo usage. ex: The Sanctum’s official logo could be used on a website homepage, the Icon can be used on secondary pages to identify cohesive brand standards
pr i m a r y l o go wi th o u t ta gl i n e & i c o n o nl y l o go
The Sanctum Primary Logotype, No Tagline
The Sanctum ‘Icon Only’
sec o n da ry l o go u sa ge When it is not necessary to use the approved Sanctum logo with tagline, please use the above approved brand logo without tagline. We recommend the “Icon Only” logotype be used in collateral that is heavily supplemented with The Sanctum’s brand text so that anyone can make an immediate brand association.
p r i m a r y l o go u s a ge
1/2 inch of clear space around logo
the real, damn good food 1/2 inch of clear space around logo
When using any versions of the logo, please be sure to give them plenty of breathing room. Please leave at least 1/2� of clear space surrounding the logo to maintain clean and legible branding.
m i suse The Sanctum logo has been crafted to represent boldness and unique beauty. Please don’t squish, mismatch colors & fonts, or change the placement of the icon.
ph ot og r a phy i n s pi r a t i on
Photography is the backbone to branding and brand continutiy. Aesthetically, it enhances websites and collateral, and ideally allows a client to connect the face of a brand with a name. When choosing or approving photography for The Sanctum, please gravitate towards photos that are reflective of The Sanctum’s unique style and flair. Some keywords to consider below:
well lit
AUTHENTIC
naturalistic
WARM
SOFT-F OCUSED
Th e S a n c t u m u s e s b e a u t i fu l p h ot ogra p h y i n s u p p or t of a n e q u a l l y b e a u t i fu l b ra n d i d e n t i t y, a n d a l s o a s a s u b t l e w a y of c re a t i n g c oh e s i on b e t w e e n on e s u b je c t m a t t e r t o a n ot h e r.
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logo us a ge on ph ot og r a phy
When using The Sanctum brand logo with approved photography or on solid colors, be sure to examine the photo’s high and low lights to determine which logo would best suit the area. Avoid putting dark logos on dark areas of color, and light logos on light areas. Use the colored version of the The Sanctum logo only in clean, pronounced spaces where it can really stand out.
Please keep the same direction in mind when placing type or brand elements directly over photography. Ideally, custom brand designs should enhance the overall branding experience, and brand photography should enhance the designs to create one beautiful, clean and cohesive presentation reflective of The Sanctum. good
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logo us a ge on c ol or a n d s i g n a ge
Please use discretion when placing black or white logos on colorful spaces. White logos should go on dark color backgrounds, and black logos should go on light colored backgrounds.
Logo reversed out in white
Logo in all 'black’
fo r s igna ge o nl y: It is permited to use any of the logotypes for restaurant and branding signage, however, to keep printing costs down and legibility completely clean, please use the ‘beet’ colored logotype only.
color profi le
1 GRANITE C 13 M 8 Y 4 K 74
2 ICED C 12 M 0 Y 4 K 3
3 LATTE C 10 M 12 Y 16 K 0
4 BEET C 37 M 98 Y 71 K 54
5 PISTACHIO C 34 M 19 Y 57 K 0
6 FEATHER C 28 M 22 Y 24 K 0
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2
3
4
5
6
HE ADE R
t ypog r a phy: pri n t
MR . EAVES ‘Mr. Eaves’ has been chosen to use as a header font. This must be used sparingly, and in upper/lower format for websites, publications or other printed pieces.
M R . E AV E S (A L L C A P S)
ABCDEFGHIJKLM NOP QRSTUVWZYZ
SU B HE ADE R & C ALLO U TS M r. E aves
Mr. Eaves (Upper Lower)
abcdefghijklm nopqrstuvwxyz
Bitio eos essimusciae corro mo omnia consed ent. Edit harit faccate mpores rem que reperch illupta.Iminctas sequi con commolu ptatat omnis audandelit ipiendu ntibusam erest ut aperatem repro ‘Mr. Eaves’ will be the primary font used for all branding for The Sanctum. It’s acceptable as an alternative header font (ALL CAPS), subheader font (Upper Lower), and should be used for all body copy. Body copy will generally be typed in size 11pt font, kerned out to 25 pts with 14 pt leading. The subhead font should be 3 points larger than the body copy, and the header font can be anywhere from 3-9 points larger than the subhead. Please consult branding team for exceptions.
Oranienbaum
ABCDEFGHIJKLM NOPQRSTUVWZYZ
SU B HE ADS & C AP T I O N S
abcdefghijklmnopqrstuvwxyz
Oranienbaum Bitio eos essimusciae corro mo omnia consed Subheads and captions should be typed in ‘Chapperal Pro’. Font should be 3 pts smaller than the body copy size of 11 pts. This is The Sanctum’s specialty font, and should be used sparingly and as a beautiful accent!
HE ADE R
t ypog r a phy: di g i t a l
LATO ‘Mr. Eaves’ has been chosen to use as a header font. This must be used sparingly, and in upper/lower format for websites, publications or other printed pieces.
L ATO R E GU L AR ( AL L C A P S)
ABCDEFGHIJKLM NOPQRSTUVWZYZ
SU B HE ADE R & C ALLO U TS L ato
Lato Light (Upper Lower)
abcdefghijklm nopqrstuvwxyz
Bitio eos essimusciae corro mo omnia consed ent. Edit harit faccate mpores rem que reperch illupta.Iminctas sequi con commolu ptatat omnis audandelit ipiendu ntibusam erest ut aperatem ‘Mr. Eaves’ will be the primary font used for all branding for The Sanctum. It’s acceptable as an alternative header font (ALL CAPS), subheader font (Upper Lower), and should be used for all body copy. Body copy will generally be typed in size 11pt font, kerned out to 25 pts with 14 pt leading. The subhead font should be 3 points larger than the body copy, and the header font can be anywhere from 3-9 points larger than the subhead. Please consult branding team for exceptions.
Oranienbaum
ABCDEFGHIJKLM NOPQRSTUVWZYZ
SU B HE ADS & C AP T I O N S
abcdefghijklmnopqrstuvwxyz
Oranienbaum Bitio eos essimusciae corro mo omnia consed Subheads and captions should be typed in ‘Chapperal Pro’. Font should be 3 pts smaller than the body copy size of 11 pts. This is The Sanctum’s specialty font, and should be used sparingly and as a beautiful accent!
brand e l e m e n t s a n d t e x tu res The Sanctum brand elements have been customized to enhance the brand identity, creating a inspirational experience for customers. Be careful of using too many elements on a single page or design. The Sanctum brand voice should be prominent above all, and these illustrations should simply enhance each project’s point of view.
Inspired by The Sanctum’s beet-tastic icon, please feel free to use open, airy circles as a supportive design element.
The above textures are approved for usage throughout The Sanctum’s branding (photo files provided upon request). Wood and burlap are the perfect, natural textures to accompany digital and printed pieces.
Dotted lines, preferably in ‘granite’ or ‘feather’ should be used carefully through out the The Sanctum’s branding. These can be used for accents, section dividers, or to denote special information. 1-2pt. in line stroke is preferred.
These should be used sparingly, as they are meant to support the logo, not take away from it.
Circles should be a 6pt. line stroke to maintain continuity
Design should be minimal, and used in clean, white spaces. Please consult The Sanctum’s design team before making any major print design decisions using these.
‘Arrows’ with a hand-drawn touch can be used in a pattern formation in one of the brand’s three lighter colors as a background or small accent. The same arrows can also be used as bullets, small illustrations or check marks when called out individually, in one of the brand’s three darker colors.
s o c i a l m ed i a i c o n o gr a p hy
COR R EC T When using social media icons within the The Sanctum brand, please stick to clean circles within the approved brand color palette.
IN COR R ECT Never substitute with colorful or animated icons.
s a m p l e c o l l a ter a l
the the
CHELSIE SAVAGE, Owner
real, damn goo
real, damn good food x x x . x x x . x x x x • 1 2 3 Ad d re s s H e re , O rl a n d o F l 32 814 • t h e s a n c t u m . c o m