WHERE ARE WE STARTING?
AQUALISA
1
endurance and quality
2 consistent temperature and pressure
AQUALISA QUARTZ
1
endurance and quality
2 consistent temperature and pressure 3 ease of use 4 ease of installation
WHO SHOULD WE TALK TO?
SHOWERHEAD INFLUENCERS
27% other
73% plumbers
FACTS
in high demand. innovation wary.
INSIGHT
are key influencers.
HOW SHOULD WE TALK TO THEM?
OBJECTIVE
Boost product usage among key influencers.
PRODUCT POSITION
Inherent quality meets radical ease of installation.
Q1
Q2
Q3
Q4
Direct Sales UK Plumbing Journals Tradeshows DM Trade shop presence Targeted advertising
Q1
Q2
Direct Sales
Q3
Q4
EXPAND &DIVERSIFY
Current
9
• Plumbers
18 9 36
• Developers
6
• Plumbers
18
6
• Developers
Potential
6
• Trade shops
Q1
Q2
Tradeshows DM
Q3
Q4
TRADESHOWS
EXPERIENCE QUARTZ
SPARK CURIOSITY
Q1
Q2
Q3
Q4
Targeted advertising
TARGETED PRINT
Q1
Q2
Q3
Q4
Trade shop presence
TRADESHOPS
Q1
Q2
Q3
UK Plumbing Journals
Q4
SCHOOLS
JOURNAL
HOW DO WE GET TO SUCCESS?
Win the influencers and the rest will follow.
QUARTZ GUARANTEE
If your junior plumber can’t install the Quartz in one day, the product is free. (and we’ll buy you a beer.)