Mercedesreview june2014

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bq | R&D+TECH l MERCEDES BENZ

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Yarob Sakhnini, regional director, MEMA, Brocade Communications

Employees adopt ITaaS more quickly when clear roles have been established, leaving little room for confusion. However, further down the line, it is also important to review new job responsibilities as people’s skills evolve senior management. Reviewing and refining the ITaaS process and developing a governance framework that supports and fosters ITaaS can also be useful steps to ensure that the move to a subscription model is seen as a positive step for data centre managers.

Variety of best practices required

When adopting ITaaS, a variety of best practices can be useful when tackling the integration process to increase the odds for success. As a starting point, many companies choose to conduct an internal assessment. This assessment helps them to map out what they need from ITaaS and highlights what resources are required to start building the broader strategy. Once these parameters have been outlined, the next step is to establish the new ITaaS strategy, built on the internal assessment, and start socialising it. The socialising process will involve regular feedback from stakeholders, at this stage allowing the strategy to be reviewed and refined as per the needs of those involved. Once the business priorities have been outlined and the strategy has been refined and socialised, the final internal part of the plan involves addressing project ownership and governance. To follow best practice and achieve success, communicating new responsibilities is a must - before and after the adoption process. Employees adopt ITaaS more quickly when clear roles have been established, leaving little room for confusion. However, further down the line, it is also important to review new job responsibilities as people’s skills evolve. Externally, it is a good idea to reach out for assistance from peers or partners that are experts in ITaaS and have undergone an ITaaS transformation before – including vendors, who should be able to offer expert support throughout the journey.

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THE SUV REFINED With a large portion of Daimler’s research and development budget invested into Mercedes Benz cars, last year was a record year for Mercedes-Benz Cars with sales and production reaching new highs By Shereen D’Souza, Doha

Daimler’s primary strategy is centred on the customer, to provide them with ex-

citing products and customised solutions for need-oriented, safe and sustainable mobility. Their researchers anticipate trends, customer needs and demands and these developments are consistently implemented into their end products and technology portfolios and core competencies are then aligned.

Yarob Sakhnini is the regional director, MEMA at Brocade Communications

JUNE 2014


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