TIPS FOR AN EFFECTIVE CUSTOMER RELATIONSHIP MANAGEMENT
INTRODUCTION 
Statistics compiled by Forbes report that 72% of Chief Executive Officers say that they are focusing on improving both customer individualization and responsiveness to make sure that customers are content. As a result of this emphasis, a large number of companies are beginning to realize that customer relationship managements systems can be a very powerful asset.
WAYS FOR AN EFFECTIVE CUSTOMER RELATIONSHIP MANAGEMENT
Specify Who Your Target Audience Is Synchronize Details Stay Up-To-Date Integrate the Customer Relationship Management System Effectively Train Your Team Interact with your customers
SPECIFY WHO YOUR TARGET AUDIENCE IS 
CRM can help you to identify who is interested in a specific financial product. Rather than rely on potentially incorrect assumptions about who buys what product, use definitive evidence gathered through your CRM to make such an analysis. Some of this data includes dislikes, likes, shopping history, or shopping patterns.
SYNCHRONIZE DETAILS
It is critical that companies make sure that CRM is automatically in sync with all relevant employees’ calendars. This, however, that only type of synchronization that should occur.
STAY UP-TO-DATE 
There are several reasons why keeping CRMs up-todate is helpful. Individuals who are located on the frontline of your business gain security from up-to-date information because this information is a strong indicator of reliability. Many companies choose to make sure that information used by CRMs is up-to-date by using the cost effective and efficient method of asking customers.
INTEGRATE THE CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM ï‚¢
It is imperative that any relationship management system you use is integrated with other software programs that are used by your firm. The best CRMs integrate calendar programs, email, and marketing because they databases of communication information.
EFFECTIVELY TRAIN YOUR TEAM 
You should focus on training your employees on effective use of your integrated systems. One of the best ways to teach staff is to identify those individuals who have an in depth understanding of technology and those individuals who learn quickly.
INTERACT WITH YOUR CUSTOMERS
Don’t hide yourself behind computer screens. This is real life you’re living, when you have a business. Communicate with your customers face to face as often as possible. They want to see you work. By mingling and hanging out with them, you might find more potential customers through their circle.
WHO I AM‌ 
Sherif Hunein is a senior banker with executive leadership experience in Commercial Lending, Loans and Relationship Management.